ЗФН 4 Курс ІІ Семестр
ЗФН 4 Курс ІІ Семестр
ЗФН 4 Курс ІІ Семестр
I Read the article and see what types of hotel make up the accommodation market.
Complete the table with information from the article.
Chain Independent Consortium
Ownership
Character
Advantages
Disadvantages
IІ Use the missing sentences a-k to complete the text about the largest
hotel chains. There is one extra sentence you do not need to use.
a Almost all hotel chains of the world, regardless of their rating, experiencing
constant pressure of hard competition, are looking for any opportunities to
increase their potential.
b According to the international research company MKG Hospitality the
InterContinental Hotel Group holds the world leader by the number of rooms.
c The 4th place network is popular not only thanks to luxurious hotels, but also
because of the scandalous tricks of Paris Hilton, the former heiress of the hotel
empire.
d The Accor Group has nearly 500 thousand rooms and is growing by 3.7% per year.
e Today, the owners of Choice Hotels are betting on the interests of each client and
introducing such novelties as, for example, organic breakfasts.
f After acquiring Microtel Inns Suites and a residence network for Hawthorn Suites
(two previously owned by Global Hyatt), the Wyndham Hotel Group added a
total of about 400 new assets (out of more than 29,000 rooms) and was ranked
second in the world by the number of rooms.
g In 2007, the chain launched the innovative hotel brand Hyatt Palace, where
everything was created based on the results of surveys conducted among the
demanding tourists.
h The Four Seasons hotel group has been among the 100 best companies to work
for in America every year since 1998.
i Despite the disappearance of 20 hotels that did not meet the new standards, the
network of Starwood Hotels Resorts was firmly settled in the 8th position.
j In the world there are more than 300 hotel chains that went beyond national
boundaries.
k So many hotel chains efficiently solve the problem of territorial
expansion of activities.
There are 307 683 different hotels in the world, with a volume of 11 333 199
units, the largest concentration of which affects Europe and North America. The
number of them grows in the world annually by 10-15%. At present, the
centralization and integration of management is characteristic for the development of
the world-wide hospitality industry. 1___________________________________ .
In general, the main characteristics of hotel chains are as follows:
- similarity in the territorial location;
- unity of style (architecture and interior);
- unity of signs and external information;
- a spacious and functional hall;
- unity and speed of customer registration;
- rooms designed for private travelers;
- buffet breakfast;
- availability of a conference room;
- flexible tariff system;
- unified management, marketing and communication services.
2___________________________________ . They account for more than 50% of
hotel rooms in the world.
The most famous are those hotel chains operating in many countries, but not limited
to the control of hotels in one country. Thus, Bass Hotels has hotels in 98 countries,
Best Western Int. in 84 countries, Accor in 81 countries, Starwood Hotels in 80
countries, Carlson Hospitality Worldwide in 57 countries.
3__________________________________ .
Marriott International
The company says it grows by 4.7% every year, and plans to build 800 hotels in the
near future and add another 125,000 to the existing 500,000. The group also promises
to invest heavily in already existing numerous brands that cover all niches of hotel
business from budget options for the poor tourists to luxury hotels for demanding
VIPs.
Hilton Hotels
6_____________________________________ . The company is well-known for its
innovations: one of its first owners introduced a system of "star rating", equipped wi-
fi hotels. However, the network began to suffer losses, and in 2007, the former
owners were forced to sell the hotel business to the Blackstone group. In 2008, the
network has increased by 300 new objects, and the company is growing mainly due
to US space. But the appearance of the Doubletree, Homewood Suites, Hilton Garden
Inn and Hampton Inn brand brands is evidence of a desire to start expansion into
other countries.
Accor Group
7_____________________________________ . Anniversary, the 800th hotel under
the brand Ibis opened not so long ago in Shanghai. Accor intends to continue the
global expansion of its brands Sofitel, Novotel, Pullman, Mercure, Suite Hotel, All
Seasons, Ibis, Etap, Motel 6, Formula 1 and is going to add 105 thousand new rooms
to the room total in the near future.
Choice Hotels
This American franchisor brings together about 4,000 hotel brands of Quality Inn,
Choice Hotels, Comfort Inn, Comfort Suites, Quality, Sleep Inn, Clarion, MainStay
Suites, Suburban Extended Stay Hotel, Econo Lodge and Rodeway Inn and annually
increases assets by 4.5 %
The network was famous for the fact that in the middle of the last century, for the
first time began to install telephone numbers in the rooms and to make pools in
hotels, introduced a 24-hour work placement service, since the 80's first began to
work with global booking systems. 8____________________________________.
Now the company is going to bring several new brands to the market.
Best Western
Very well known in Europe, especially in France, the hotel chain has recently slowed
down its development by 1%. Despite this, the company continues its expansion to
the east, builds facilities in the UAE and China, and owns the largest number of
hotels, united by one brand (in the world more than 4 thousand hotels are called Best
Western). In 2008, the company opened its first 5-star hotel in the Czech capital,
Prague.
Carlson
Hotel chain Carlson has 150 thousand rooms and over the last year increased by 2%.
The company managed to implement its plans for implementation in the Asia-Pacific
region, and now the company's attention is focused on the development of its hotels
in Europe.
Global Hyatt
Global Hyatt concentrates on the segment of the higher class, but, nevertheless, it was
among the top ten. 10_________________________.
Vocabulary tasks
II Match the phrases from the article about the structure of the
accommodation market 1-10 with their meanings a-j.
1 run into a) a fixed amount of money for the service
2 broadly speaking b) to reach a particular level or amount
3 boil down to c) clients who come more than once
4 timorous d) workers leaving a job and being replaced
5 identikit air e) have something as a main or basic part
6 staff turnover f) feeling of being the same
7 repeat guests g) in general
8 air time h) nervous and easily frightened
9 set fees i) number of visits to a website
10 overcome drawbacks j) succeed in dealing with problems
VI Make a presentation for the Top 5 largest hotel chains in the world.
Effective communication policies ensure that vital information flows … the company
to all the various members … the staff. Developments … IT and telecommunications
have changed the way people communicate, making it possible to contact people …
any time through email, voicemail and mobile phones. This has sometimes led … an
information overload, where business people spend more time reading and listening
… messages than acting … them.
III Read the text about formal business communication to find out:
1 When do we usually write business letters?
2 What is important for writing business letters?
3 You shouldn’t use contractions (e.g. I’ll or we’d), shouldn’t you?
4 What is the standard format of a business letter?
5 What should you avoid when writing business letters?
6 What is the difference between a formal and semi-formal business letters?
7 When do you write a very formal business letter?
It is important that a formal letter is written with correct language and spelling and
has an appropriate style. You shouldn’t write contractions (e.g. I’ll or we’d). The way
a letter is written reveals a lot about the person who is writing it and it also sends a
message about the organization that he or she is working for. Therefore, before
sending your letter it is highly recommended to make sure that the information,
layout, style and spelling are all correct.
When writing a business letter, you should follow the standard format. The letter
below shows where the following different components should appear on the page:
Sample letter
A 24 north Street
Fulwell
London SW60 2CD
B Mrs Rebecca Delaney
Hanworth Market Research Consultants
Hanworth House
Blakeney Street
Norwich №1 4AB
F I obtained your name from our University Careers Service. I am looking for
employment opportunities in market research and I understand that your firm has
a policy of recruiting and training new graduates.
G Yours sincerely,
H ………………..
I Kirsty Wainwright
Business letters are usually quite formal in style. However, their formality may vary.
This can be:
- very formal: when you don’t know the person you are writing to
- formal: when you know the name but you don’t know the person
- semi-formal: when you know the person.
Whatever the style, try to use verbs in the active and not in the passive form as this
will make your letter more dynamic.
You should also avoid writing sentences that are too long and that include
complicated or unnecessary language.
There are certain conventions concerning the correct way to address people and to
close your letter which are as follows:
Opening
Very formal:
- Dear Sir or Madam
- Dear Sir
Formal:
- Mr. / Mrs. / Ms Williams
Semi-formal:
- Dear Ann Herridge
Closing
Very formal:
- Yours faithfully (British English)
- Yours truly (US English)
Formal:
- Yours sincerely (British English)
- Sincerely (US English)
Semi-formal:
- Best regards
- Best wishes
Dear Sirs,
Yours faithfully,
………………
Ivan Kravchuk
Assistant Manager
Dear Sirs,
Thank you very much for your interest shown in our hotel. We are in a position to
host the conference to be held from 27-30th November this year.
Enclosed you will find our hotel brochure and the room rates.
Inside the brochure you will find our hotel facilities, such as fitness room, air-
conditioned conference rooms, simultaneous translating/interpreter’s booths, seminar
rooms, single and double rooms and suites, all air-conditioned with en-suite facilities,
swimming pool, sauna, restaurants and bars; multy-storey car park (240 cars).
Price for 100 delegates (full board + conference facilities) for 3 days – $74,000
Yours faithfully,
………………..
Paul Williams
Assistant Manager
Electron Ltd
10 Victoria Street
Manchester
England
25th November, 2018
Dear Sirs,
Thank you very much for your enquiry of 4th November, 2018. We were pleased to
learn your interest in our computers.
The high quality of our computers is well known all over the world. We deliver our
goods on CIF terms. The price covers packing and transportation costs. We can give
you a 5 per cent discount.
I enclose a detailed quotation, specifications and delivery terms. This model will
meet most of your requirements. We would appreciate if we get the order from you as
soon as possible.
Yours sincerely,
………………..
Peter Williams
Sales Director
We are writing to confirm your booking for 2 nights at the Opera Hotel.
We have reserved for your officials two double rooms for 15th -17th April.
I can confirm the room rates will be $75 per person per night, and you will have to
pay a 50% deposit within 3 days after you have received the confirmation.
Best regards,
……………
Oleg Shevchuk
Reservations Manager
Dear Sirs,
We are writing to thank you for the delivery of bath towels, which we ordered on
12th January, 2018. At the same time we would like to draw your attention to the
following.
We are returning the defective towels, and would ask you to replace them with new
ones at the expense of your company.
Yours faithfully,
……………….
Oleg Kunatenko
Assistant Manager
Mr William Miller
34 Riverside
London
Great Britain
18th April, 2019
Sincerely yours,
……………..
Mary Williams
Assistant Manager
Dear Sirs,
We are writing to tell you that we have completed the construction of a new hall and
conference rooms, and we are pleased to invite you to the grand opening of a new
complex at the Globe Hotel.
The grand opening is to be held on 25th May, 2019 at 15.00 noon.
A light buffet lunch will be served before the ceremony.
Please, confirm your acceptance.
Yours faithfully,
……………….
Ivan Kunatenko
Assistant Manager
Yours sincerely,
……………….
Robert Wilson
Managing Director