Template 04 Financial Projections
Template 04 Financial Projections
Template 04 Financial Projections
1,250,000
1,000,000
750,000
500,000
250,000
-
Jan-20 Feb-20 Mar-20 Apr-20 May-20 Jun-20 Jul-20 Aug-20 Sep-20 Oct-20 Nov-20 Dec-20
1,000,000
750,000
500,000
250,000
-
Jan-20 Feb-20 Mar-20 Apr-20 May-20 Jun-20 Jul-20 Aug-20 Sep-20 Oct-20 Nov-20 Dec-20
20,000
10,000
(10,000)
(20,000)
10,000
(10,000)
(20,000)
(30,000)
(40,000)
(50,000)
Jan 2020 Feb 2020 Mar 2020 Apr 2020 May 2020 Jun 2020 Jul 2020
21.9
17.1 18.0
12.0 11.6
10.9
8.5 8.7
750,000
500,000
250,000
-
0 0 0 0 0 0 0 0 0 0 0 0
-2 -2
ar
-2 r-2 -2 -2 l -2 -2 -2
ct
-2 -2 -2
n b p ay n
Ju
g p ov ec
Ja Fe M A M Ju Au Se O N D
8.8x
7.6x
7.2x
6.3x
5.0x 5.3x 5.0x
3.3x
Expenses
Engineering 34% 35% 29%
General & Admin 11% 11% 10%
Sales & Marketing 36% 36% 35%
Total Expenses 81% 82% 75%
Net Income 1% 0% 7%
Q1 2020
Financial Model
April 2020
Deltas
%
-8%
-8%
-30%
15%
-14%
-6%
-2%
-6%
-29%
-37%
30%
%
-101%
0%
0%
-101%
8%
Forecast
Jun 2020
$0.0M
$777k
76
67
143
633
82%
229
78
290
598
35
Jun 2020
35
-
-
35
352
Jun 2020
100%
10%
9%
18%
82%
30%
10%
37%
77%
5%
Metrics - Monthly Jan 2019 Feb 2019 Mar 2019
CAC (Blended)
Sales & Marketing 236,691 266,218 270,508
New Customers 15 25 17
CAC $15,779 $10,649 $15,912
CAC (Paid)
AdWords Spend 135,234 156,382 158,221
New Customers 8 12 9
CAC $16,904 $13,032 $17,580
Gross Margin
Revenue 505,058 525,437 542,733
Cost of Revenue 111,864 111,333 114,806
Gross Profit 393,194 414,104 427,927
Gross Margin 77.9% 78.8% 78.8%
Customer Churn 5 5 6
Customer Churn, in % 1.5% 1.5% 1.7%
Implied Customer Lifetime (months) 65 67 59
Customer Lifetime Value $76,277 $78,128 $69,166
CAC:LTV
Blended 4.8x 7.3x 4.3x
Paid 4.5x 6.0x 3.9x
CAC (Paid)
AdWords Spend 449,837 496,288 506,354
New Customers, per Quarter 29 40 46
CAC $15,512 $12,407 $11,008
LTV
Gross Profit 1,235,225 1,489,607 1,687,377
Customers, End of Quarter 364 434 496
Average Gross Profit per Customer, per Quarter $3,393 $3,432 $3,402
Customer Churn 16 17 24
Customer Churn, in % 5.0% 4.7% 5.5%
Implied Customer Lifetime, in Quarters 20 21 18
Customer Lifetime Value $68,506 $73,491 $61,519
CAC PAYBACK
Blended 12.0 8.5 8.7
Paid 13.7 10.8 9.7
CAC:LTV
Blended 5.0x 7.6x 6.3x
Paid 4.4x 5.9x 5.6x
Apr 2019 May 2019 Jun 2019 Jul 2019 Aug 2019 Sep 2019
4 6 7 9 6 9
1.1% 1.5% 1.7% 2.1% 1.3% 1.9%
91 66 59 48 76 53
$110,452 $79,010 $69,950 $56,421 $89,156 $63,522
6 12 8 8 8 9
6 14 14 9 8 10
19 16 33 20 18 19
3.8% 2.9% 5.4% 3.2% 2.8% 2.8%
26 34 19 32 36 36
$92,757 $113,327 $56,579 $92,845 $105,735 $105,417
9 6 4 1 6 9
1.8% 1.2% 0.8% 0.2% 1.1% 1.5%
55 85 131 545 95 67
$67,450 $104,939 $159,914 $649,008 $109,663 $73,368
11 11 10 11 10 14
12 12 12 13 12 16
21 22 23
2.8% 2.8% 2.8%
36 36 36
$106,231 $107,510 $108,676
12 12 9 7 7 6
1.9% 1.9% 1.5% 1.1% 1.1% 0.9%
51 53 67 91 91 111
$54,053 $53,752 $66,819 $90,365 $90,109 $110,571
19 16 16 16 18 19
23 17 19 20 19 19
6 6 6 6 6 7
0.9% 0.9% 0.9% 0.9% 0.9% 0.9%
111 111 111 111 111 111
$109,862 $110,337 $109,462 $109,936 $109,203 $109,686
20 21 23 23 25 25
19 19 19 19 19 19
7 7 7 7 7 7
0.9% 0.9% 0.9% 0.9% 0.9% 0.9%
111 111 111 111 111 111
$110,173 $110,661 $111,130 $111,599 $112,049 $112,499
26 26 26 26 26 26
19 19 19 19 19 19
8 8 8
0.9% 0.9% 0.9%
111 111 111
$112,946 $113,375 $113,802
25 26 26
19 19 19
Base-Case Summary Last 12m Next 12m $ % Worst-Case Summary Last 12m
ARR $0.0M $0.0M $0.0M 19% ARR $0.0M
Q2 Q3 Q4
$0.0M $0.0M $0.0M
Q2 Q3 Q4
100% 100% 100%
9% 9% 9%
9% 9% 9%
17% 17% 17%
83% 83% 83%
Next 12m $ %
$0.0M ($0.0M) -10%
$8,713k $239k 3%
Worst-Case $ %
$0.0M ($0.0M) -30%
9% 8% 6%
9% 9% 9%
17% 17% 15%
83% 83% 85%
- - -
263,700
263,700 317,048 352,414 379,125 394,045 407,708
263,700 335,061 377,414 401,423 422,660 413,747
243,357 269,752 312,555 359,451 410,155 464,386
- - - - - -
- - - - - -
(117) 53,348 35,366 26,711 14,920 13,663
(117) 53,348 35,366 26,711 14,920 13,663
(117) 53,348 35,366 26,711 14,920 13,663
- - - - - -
- - - - - -
- - - - - -
(48,550) (48,804) (88,332) (104,795) (142,975) (141,624)
(48,550) (48,804) (88,332) (104,795) (142,975) (141,624)
(48,550) (48,804) (88,332) (104,795) (142,975) (141,624)
- - - - - -
- - - - - -
- - - - - -
(187,935) (184,694) (181,586) (195,184) (191,277) (186,446)
(187,935) (184,694) (181,586) (195,184) (191,277) (186,446)
(187,935) (184,694) (181,586) (195,184) (191,277) (186,446)
- - - - - -
- - -
- - -
(196,733) (191,129) (184,612)
(196,733) (191,129) (184,612)
(196,733) (191,129) (184,612)
- - -
Annual
New Customers
ARPC
New MRR
EXPANSION
Monthly
Expansions 3 4
Expansion % 1.7%
ARPC 2,129 2,443
Expansion MRR 6,386 9,771
REACTIVATION
Number of Reactivations Per Month - -
ARPC
Reactivation Revenue - -
CHURN
Monthly
Churned Customers 1 2
Churn % 0.8%
ARPC (1,016) (1,523)
Churned MRR (1,016) (3,045)
Annual
Churned Customers
Customer Churn %
ARPC
Churned MRR
CONTRACTION
Downgrades 1 2
Contraction % 0.8%
ARPC (800) (710)
Contracted MRR (800) (1,420)
12 13 14 10 21 14
1,135 1,090 1,263 1,081 1,153 1,171
13,625 14,174 17,678 10,809 24,213 16,395
3 5 7 5 5 5
1.4% 2.2% 2.9% 2.0% 1.9% 1.8%
3,610 2,859 1,525 1,586 1,935 1,664
10,829 14,296 10,675 7,930 9,677 8,318
- - - - - -
- - - - - -
2 3 1 2 4 5
0.9% 1.3% 0.4% 0.8% 1.5% 1.8%
(2,000) (2,607) (1,299) (1,299) (1,953) (1,673)
(4,000) (7,821) (1,299) (2,598) (7,812) (8,364)
2 1 2 1 2 3
0.9% 0.4% 0.8% 0.4% 0.8% 1.1%
(495) (400) (900) (700) (725) (790)
(990) (400) (1,800) (700) (1,450) (2,370)
10 10 13 8 17 9
228 238 251 259 276 285
14 14 14 16 15 25
1,143 1,155 1,151 1,012 1,154 1,103
15,996 16,173 16,119 16,188 17,314 27,567
5 5 5 5 5 5
1.8% 1.7% 1.7% 1.6% 1.5% 1.5%
1,728 1,776 1,723 1,742 1,747 1,737
8,642 8,879 8,613 8,711 8,734 8,686
- - - - - -
- - - - - -
5 5 5 5 5 5
1.8% 1.7% 1.7% 1.6% 1.5% 1.5%
(1,707) (1,765) (1,715) (1,729) (1,736) (1,727)
(8,533) (8,825) (8,574) (8,644) (8,681) (8,633)
3 4 4 5 5 6
1.1% 1.4% 1.3% 1.6% 1.5% 1.8%
(753) (760) (767) (761) (762) (763)
(2,260) (3,040) (3,068) (3,804) (3,812) (4,579)
9 9 9 11 10 20
294 303 312 323 333 353
17 38 20 29 32 30
1,091 1,113 1,105 1,106 1,005 1,066
18,539 42,280 22,097 32,061 32,170 31,973
5 10 5 5 5 8
1.4% 2.7% 1.3% 1.2% 1.2% 1.8%
1,742 1,742 1,741 1,742 1,742 1,741
8,711 17,421 8,704 8,709 8,709 13,931
- - - - - -
- - - - - -
6 4 6 7 9 6
1.7% 1.1% 1.5% 1.7% 2.1% 1.3%
(1,731) (588) (1,729) (1,730) (1,741) (2,365)
(10,383) (2,350) (10,374) (12,109) (15,665) (14,188)
6 1 7 7 7 7
1.7% 0.3% 1.8% 1.7% 1.6% 1.5%
(762) - (752) (747) (740) (746)
(4,573) - (5,261) (5,227) (5,183) (5,224)
11 34 14 22 23 24
364 398 412 434 457 479
26 21 22 25 25 28
1,057 1,368 1,279 1,234 1,323 1,217
27,487 28,725 28,146 30,851 33,081 34,068
11 11 11 14 14 13
2.3% 2.2% 2.2% 2.7% 2.6% 2.3%
1,742 1,838 1,819 1,438 1,656 1,952
19,158 20,221 20,013 20,138 23,190 25,377
- - - - - -
- - - - - -
9 9 6 4 1 6
1.9% 1.8% 1.2% 0.8% 0.2% 1.1%
(1,709) (1,851) (2,533) (4,702) (19,092) (3,609)
(15,378) (16,660) (15,195) (18,807) (19,092) (21,654)
7 7 7 10 15 17
1.5% 1.4% 1.4% 1.9% 2.8% 3.0%
(744) (1,256) (1,600) (1,122) (981) (719)
(5,211) (8,789) (11,199) (11,220) (14,719) (12,226)
17 12 16 21 24 22
496 508 524 545 571 605
18 17 17 18
100% 100% 100% 100%
0% 0% 0% 0%
20 14 17 18 19 18
1,256 1,257 1,239 1,251 1,248 1,246
25,128 17,600 21,057 22,512 23,719 22,429
- - - -
1,000 1,000 1,000 1,000
- - - -
12 11 12 14 14 16
2.0% 1.8% 2.0% 2.2% 2.2% 2.5%
1,690 970 1,565 1,422 1,335 1,435
20,276 10,675 19,179 19,496 18,558 23,109
- -
- -
9 12 12 9 7 7
1.5% 1.9% 1.9% 1.5% 1.1% 1.1%
(3,824) (3,248) (3,520) (3,504) (3,417) (3,489)
(34,418) (38,975) (41,335) (32,758) (23,751) (24,716)
- - - -
0.0% 0.0% 0.0% 0.0%
- - - -
- - - -
17 19 17 16 14 14
2.8% 3.1% 2.7% 2.5% 2.2% 2.1%
(890) (777) (795) (819) (795) (803)
(15,131) (14,756) (13,259) (12,760) (11,057) (10,859)
11 2 5 9 12 11
616 618 623 632 644 655
18 19 19 20 20 21
100% 100% 100% 100% 100% 100%
0% 0% 0% 0% 0% 0%
18 19 19 20 20 21
1,248 1,248 1,247 1,248 1,248 1,248
22,471 23,705 23,700 24,955 24,952 26,199
- - - - - -
1,000 1,000 1,000 1,000 1,000 1,000
- - - - - -
18 18 18 19 19 19
2.7% 2.7% 2.7% 2.7% 2.7% 2.7%
1,399 1,393 1,408 1,400 1,400 1,403
24,740 25,080 25,853 26,191 26,717 27,281
6 6 6 6 6 6
0.9% 0.9% 0.9% 0.9% 0.9% 0.9%
(3,474) (3,459) (3,475) (3,469) (3,468) (3,471)
(20,473) (20,766) (21,266) (21,634) (22,055) (22,498)
- - - - - -
0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
- - - - - -
- - - - - -
13 12 14 14 14 14
2.0% 1.8% 2.0% 2.0% 2.0% 2.0%
(806) (801) (804) (804) (803) (804)
(10,560) (9,622) (10,929) (11,139) (11,349) (11,575)
12 13 13 14 14 15
667 680 693 707 720 735
21 22 23 23 24 24
100% 100% 100% 100% 100% 100%
0% 0% 0% 0% 0% 0%
21 22 23 23 24 24
1,248 1,248 1,248 1,248 1,248 1,248
26,200 27,447 28,695 28,695 29,943 29,943
- - - - - -
1,000 1,000 1,000 1,000 1,000 1,000
- - - - - -
20 20 21 21 22 22
2.7% 2.7% 2.7% 2.7% 2.7% 2.7%
1,401 1,401 1,402 1,401 1,402 1,402
27,796 28,347 28,932 29,535 30,142 30,779
7 7 7 7 7 7
0.9% 0.9% 0.9% 0.9% 0.9% 0.9%
(3,469) (3,469) (3,470) (3,469) (3,470) (3,470)
(22,943) (23,392) (23,872) (24,373) (24,872) (25,398)
- - - - - -
0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
- - - - - -
- - - - - -
15 15 15 16 16 16
2.0% 2.0% 2.0% 2.0% 2.0% 2.0%
(803) (803) (803) (803) (803) (803)
(11,807) (12,037) (12,283) (12,542) (12,799) (13,069)
14 15 16 16 17 17
749 764 781 797 813 830
25 26 26 27 26 27
1,248 1,248 1,248 1,248 1,248 1,248
31,190 32,438 32,438 33,685 32,438 33,685
- - - - - -
1,000 1,000 1,000 1,000 1,000 1,000
- - - - - -
22 23 23 24 24 25
2.7% 2.7% 2.7% 2.7% 2.7% 2.7%
1,402 1,402 1,402 1,402 1,402 1,402
31,409 32,073 32,769 33,457 34,178 34,854
7 8 8 8 8 8
0.9% 0.9% 0.9% 0.9% 0.9% 0.9%
(3,470) (3,470) (3,470) (3,470) (3,470) (3,470)
(25,919) (26,466) (27,040) (27,608) (28,203) (28,761)
- - - - - -
0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
- - - - - -
- - - - - -
17 17 17 18 18 18
2.0% 2.0% 2.0% 2.0% 2.0% 2.0%
(803) (803) (803) (803) (803) (803)
(13,337) (13,619) (13,914) (14,207) (14,513) (14,800)
18 18 18 19 18 19
848 866 884 903 921 940
Long-term m/m growth 3.0% 3.0%
23,344 24,426 24,253 25,328 33,800 34,814
1,052,658 1,077,084 1,101,337 1,126,665 1,160,465 1,195,279
Mar 2022 Apr 2022 May 2022 Jun 2022 Jul 2022 Aug 2022
27 27 27 28 28 29
100% 100% 100% 100% 100% 100%
0% 0% 0% 0% 0% 0%
27 27 27 28 28 29
1,248 1,248 1,248 1,248 1,248 1,248
33,685 33,685 33,685 34,933 34,933 36,181
- - - - - -
1,000 1,000 1,000 1,000 1,000 1,000
- - - - - -
25 26 26 27 27 28
2.7% 2.7% 2.7% 2.7% 2.7% 2.7%
1,402 1,402 1,402 1,402 1,402 1,402
35,562 36,264 36,959 37,648 38,369 39,083
8 9 9 9 9 9
0.9% 0.9% 0.9% 0.9% 0.9% 0.9%
(3,470) (3,470) (3,470) (3,470) (3,470) (3,470)
(29,345) (29,924) (30,498) (31,067) (31,661) (32,251)
- - - - - -
0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
- - - - - -
- - - - - -
19 19 20 20 20 21
2.0% 2.0% 2.0% 2.0% 2.0% 2.0%
(803) (803) (803) (803) (803) (803)
(15,100) (15,398) (15,694) (15,986) (16,292) (16,596)
19 18 18 19 19 20
958 977 995 1,014 1,033 1,053
3.0% 3.0% 3.0% 3.0% 3.0% 3.0%
35,858 36,934 38,042 39,183 40,359 41,570
1,231,137 1,268,071 1,306,113 1,345,297 1,385,655 1,427,225
Sep 2022 Oct 2022 Nov 2022 Dec 2022 Jan 2023 Feb 2023
29 29 30 30 30 31
100% 100% 100% 100% 100% 100%
0% 0% 0% 0% 0% 0%
29 29 30 30 30 31
1,248 1,248 1,248 1,248 1,248 1,248
36,181 36,181 37,428 37,428 37,428 38,676
- - - - - -
1,000 1,000 1,000 1,000 1,000 1,000
- - - - - -
28 29 29 30 31 31
2.7% 2.7% 2.7% 2.7% 2.7% 2.7%
1,402 1,402 1,402 1,402 1,402 1,402
39,829 40,568 41,300 42,064 42,821 43,570
9 10 10 10 10 10
0.9% 0.9% 0.9% 0.9% 0.9% 0.9%
(3,470) (3,470) (3,470) (3,470) (3,470) (3,470)
(32,866) (33,476) (34,080) (34,710) (35,334) (35,953)
- - - - - -
0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
- - - - - -
- - - - - -
21 21 22 22 23 23
2.0% 2.0% 2.0% 2.0% 2.0% 2.0%
(803) (803) (803) (803) (803) (803)
(16,912) (17,226) (17,537) (17,861) (18,182) (18,501)
20 19 20 20 20 21
1,072 1,091 1,112 1,132 1,151 1,172
3.0% 3.0% 3.0% 3.0% 3.0% 3.0%
42,817 44,101 45,424 46,787 48,191 49,636
1,470,042 1,514,143 1,559,567 1,606,354 1,654,545 1,704,181
Mar 2023 Apr 2023 May 2023 Jun 2023 Jul 2023 Aug 2023
31 32 32 32 33 33
100% 100% 100% 100% 100% 100%
0% 0% 0% 0% 0% 0%
31 32 32 32 33 33
1,248 1,248 1,248 1,248 1,248 1,248
38,676 39,923 39,923 39,923 41,171 41,171
- - - - - -
1,000 1,000 1,000 1,000 1,000 1,000
- - - - - -
32 32 33 33 34 34
2.7% 2.7% 2.7% 2.7% 2.7% 2.7%
1,402 1,402 1,402 1,402 1,402 1,402
44,351 45,125 45,930 46,728 47,518 48,339
11 11 11 11 11 11
0.9% 0.9% 0.9% 0.9% 0.9% 0.9%
(3,470) (3,470) (3,470) (3,470) (3,470) (3,470)
(36,598) (37,236) (37,900) (38,559) (39,211) (39,888)
- - - - - -
0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
- - - - - -
- - - - - -
23 24 24 25 25 26
2.0% 2.0% 2.0% 2.0% 2.0% 2.0%
(803) (803) (803) (803) (803) (803)
(18,832) (19,161) (19,503) (19,841) (20,177) (20,526)
20 21 21 21 22 22
1,192 1,214 1,235 1,256 1,277 1,299
3.0% 3.0% 3.0% 3.0% 3.0% 3.0%
51,125 52,659 54,239 55,866 57,542 59,268
1,755,307 1,807,966 1,862,205 1,918,071 1,975,613 2,034,882
Sep 2023 Oct 2023 Nov 2023 Dec 2023
34 34 35 35
100% 100% 100% 100%
0% 0% 0% 0%
34 34 35 35
1,248 1,248 1,248 1,248
42,419 42,419 43,666 43,666
- - - -
1,000 1,000 1,000 1,000
- - - -
35 36 36 37
2.7% 2.7% 2.7% 2.7%
1,402 1,402 1,402 1,402
49,153 49,997 50,834 51,701
12 12 12 12
0.9% 0.9% 0.9% 0.9%
(3,470) (3,470) (3,470) (3,470)
(40,560) (41,256) (41,947) (42,662)
- - - -
0.0% 0.0% 0.0% 0.0%
- - - -
- - - -
26 26 27 27
2.0% 2.0% 2.0% 2.0%
(803) (803) (803) (803)
(20,871) (21,230) (21,585) (21,953)
22 22 23 23
1,321 1,343 1,366 1,389
3.0% 3.0% 3.0% 3.0%
61,046 62,878 64,764 66,707
2,095,928 2,158,806 2,223,570 2,290,277
Revenue Model, Worst-Case Jan 2018
NEW CUSTOMERS
New Customers from Marketing Funnel
% of monthly
% of annual
Monthly
New Customers 10
ARPC 1,066
New MRR 10,664
Annual
New Customers
ARPC
New MRR
EXPANSION
Monthly
Expansions 3
Expansion %
ARPC 2,129
Expansion MRR 6,386
REACTIVATION
Number of Reactivations Per Month -
ARPC
Reactivation Revenue -
CHURN
Monthly
Churned Customers 1
Churn %
ARPC (1,016)
Churned MRR (1,016)
Annual
Churned Customers
Customer Churn %
ARPC
Churned MRR
CONTRACTION
Downgrades 1
Contraction %
ARPC (800)
Contracted MRR (800)
11 12 13 14 10 21
1,126 1,135 1,090 1,263 1,081 1,153
12,381 13,625 14,174 17,678 10,809 24,213
4 3 5 7 5 5
1.7% 1.4% 2.2% 2.9% 2.0% 1.9%
2,443 3,610 2,859 1,525 1,586 1,935
9,771 10,829 14,296 10,675 7,930 9,677
- - - - - -
- - - - - -
2 2 3 1 2 4
0.8% 0.9% 1.3% 0.4% 0.8% 1.5%
(1,523) (2,000) (2,607) (1,299) (1,299) (1,953)
(3,045) (4,000) (7,821) (1,299) (2,598) (7,812)
2 2 1 2 1 2
0.8% 0.9% 0.4% 0.8% 0.4% 0.8%
(710) (495) (400) (900) (700) (725)
(1,420) (990) (400) (1,800) (700) (1,450)
9 10 10 13 8 17
218 228 238 251 259 276
14 14 14 14 16 15
1,171 1,143 1,155 1,151 1,012 1,154
16,395 15,996 16,173 16,119 16,188 17,314
5 5 5 5 5 5
1.8% 1.8% 1.7% 1.7% 1.6% 1.5%
1,664 1,728 1,776 1,723 1,742 1,747
8,318 8,642 8,879 8,613 8,711 8,734
- - - - - -
- - - - - -
5 5 5 5 5 5
1.8% 1.8% 1.7% 1.7% 1.6% 1.5%
(1,673) (1,707) (1,765) (1,715) (1,729) (1,736)
(8,364) (8,533) (8,825) (8,574) (8,644) (8,681)
3 3 4 4 5 5
1.1% 1.1% 1.4% 1.3% 1.6% 1.5%
(790) (753) (760) (767) (761) (762)
(2,370) (2,260) (3,040) (3,068) (3,804) (3,812)
9 9 9 9 11 10
285 294 303 312 323 333
25 17 38 20 29 32
1,103 1,091 1,113 1,105 1,106 1,005
27,567 18,539 42,280 22,097 32,061 32,170
5 5 10 5 5 5
1.5% 1.4% 2.7% 1.3% 1.2% 1.2%
1,737 1,742 1,742 1,741 1,742 1,742
8,686 8,711 17,421 8,704 8,709 8,709
- - - - - -
- - - - - -
5 6 4 6 7 9
1.5% 1.7% 1.1% 1.5% 1.7% 2.1%
(1,727) (1,731) (588) (1,729) (1,730) (1,741)
(8,633) (10,383) (2,350) (10,374) (12,109) (15,665)
6 6 1 7 7 7
1.8% 1.7% 0.3% 1.8% 1.7% 1.6%
(763) (762) - (752) (747) (740)
(4,579) (4,573) - (5,261) (5,227) (5,183)
20 11 34 14 22 23
353 364 398 412 434 457
30 26 21 22 25 25
1,066 1,057 1,368 1,279 1,234 1,323
31,973 27,487 28,725 28,146 30,851 33,081
8 11 11 11 14 14
1.8% 2.3% 2.2% 2.2% 2.7% 2.6%
1,741 1,742 1,838 1,819 1,438 1,656
13,931 19,158 20,221 20,013 20,138 23,190
- - - - - -
- - - - - -
6 9 9 6 4 1
1.3% 1.9% 1.8% 1.2% 0.8% 0.2%
(2,365) (1,709) (1,851) (2,533) (4,702) (19,092)
(14,188) (15,378) (16,660) (15,195) (18,807) (19,092)
7 7 7 7 10 15
1.5% 1.5% 1.4% 1.4% 1.9% 2.8%
(746) (744) (1,256) (1,600) (1,122) (981)
(5,224) (5,211) (8,789) (11,199) (11,220) (14,719)
24 17 12 16 21 24
479 496 508 524 545 571
18 17 17
100% 100% 100%
0% 0% 0%
28 20 14 14 14 14
1,217 1,256 1,257 1,239 1,251 1,249
34,068 25,128 17,600 17,341 17,520 17,487
- - -
1,000 1,000 1,000
- - -
13 12 11 11 11 11
2.3% 2.0% 1.8% 1.8% 1.8% 1.8%
1,952 1,690 970 1,565 1,417 1,319
25,377 20,276 10,675 17,405 15,679 14,571
- - -
- - -
6 9 12 17 15 12
1.1% 1.5% 1.9% 2.8% 2.4% 1.9%
(3,609) (3,824) (3,248) (3,520) (3,506) (3,441)
(21,654) (34,418) (38,975) (60,915) (51,728) (40,144)
- - -
0.0% 0.0% 0.0%
- - -
- - -
17 17 19 22 17 15
3.0% 2.8% 3.1% 3.5% 2.7% 2.5%
(719) (890) (777) (795) (817) (795)
(12,226) (15,131) (14,756) (17,187) (13,557) (12,203)
22 11 2 (3) (1) 2
605 616 618 615 614 616
18 18 19 19 20 20
100% 100% 100% 100% 100% 100%
0% 0% 0% 0% 0% 0%
18 18 19 19 20 20
1,246 1,249 1,248 1,248 1,248 1,248
22,435 22,477 23,712 23,706 24,963 24,959
- - - - - -
1,000 1,000 1,000 1,000 1,000 1,000
- - - - - -
12 13 13 13 13 13
2.0% 2.0% 2.0% 2.0% 2.0% 2.0%
1,434 1,391 1,383 1,403 1,393 1,393
17,671 17,393 17,602 18,182 18,383 18,743
9 7 7 7 7 7
1.5% 1.1% 1.1% 1.1% 1.1% 1.1%
(3,495) (3,482) (3,469) (3,483) (3,478) (3,477)
(32,304) (23,940) (24,276) (24,834) (25,252) (25,731)
- - - - - -
0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
- - - - - -
- - - - - -
14 13 13 14 14 14
2.2% 2.1% 2.0% 2.1% 2.1% 2.1%
(802) (805) (800) (802) (803) (802)
(10,868) (10,566) (10,182) (10,920) (11,124) (11,327)
9 11 12 12 13 13
625 636 648 660 673 685
21 21 22 23 23 24
100% 100% 100% 100% 100% 100%
0% 0% 0% 0% 0% 0%
21 21 22 23 23 24
1,248 1,248 1,248 1,248 1,248 1,248
26,207 26,208 27,455 28,703 28,703 29,951
- - - - - -
1,000 1,000 1,000 1,000 1,000 1,000
- - - - - -
14 14 14 15 15 15
2.0% 2.0% 2.0% 2.0% 2.0% 2.0%
1,396 1,394 1,394 1,395 1,394 1,394
19,135 19,481 19,858 20,259 20,672 21,088
8 8 8 8 8 8
1.1% 1.1% 1.1% 1.1% 1.1% 1.1%
(3,479) (3,478) (3,478) (3,479) (3,478) (3,478)
(26,231) (26,737) (27,246) (27,791) (28,364) (28,932)
- - - - - -
0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
- - - - - -
- - - - - -
14 15 15 15 16 16
2.1% 2.1% 2.1% 2.1% 2.1% 2.1%
(802) (802) (802) (802) (802) (802)
(11,546) (11,772) (11,994) (12,234) (12,487) (12,737)
13 13 14 15 15 16
699 712 726 741 756 772
24 25 26 26 27 26
1,248 1,248 1,248 1,248 1,248 1,248
29,951 31,199 32,447 32,447 33,695 32,447
- - - - - -
1,000 1,000 1,000 1,000 1,000 1,000
- - - - - -
15 16 16 16 17 17
2.0% 2.0% 2.0% 2.0% 2.0% 2.0%
1,394 1,394 1,394 1,394 1,394 1,394
21,526 21,957 22,414 22,892 23,365 23,861
8 9 9 9 9 9
1.1% 1.1% 1.1% 1.1% 1.1% 1.1%
(3,478) (3,478) (3,478) (3,478) (3,478) (3,478)
(29,532) (30,125) (30,751) (31,407) (32,057) (32,737)
- - - - - -
0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
- - - - - -
- - - - - -
16 17 17 17 18 18
2.1% 2.1% 2.1% 2.1% 2.1% 2.1%
(802) (802) (802) (802) (802) (802)
(13,001) (13,262) (13,537) (13,827) (14,112) (14,412)
16 16 17 17 18 17
787 804 821 838 856 872
Long-term m/m growth 3.0%
8,944 9,769 10,573 10,106 10,892 24,834
786,472 796,241 806,814 816,920 827,811 852,646
Feb 2022 Mar 2022 Apr 2022 May 2022 Jun 2022 Jul 2022
erm forecast begins
27 27 27 27 28 28
100% 100% 100% 100% 100% 100%
0% 0% 0% 0% 0% 0%
27 27 27 27 28 28
1,248 1,248 1,248 1,248 1,248 1,248
33,695 33,695 33,695 33,695 34,943 34,943
- - - - - -
1,000 1,000 1,000 1,000 1,000 1,000
- - - - - -
17 18 18 18 19 19
2.0% 2.0% 2.0% 2.0% 2.0% 2.0%
1,394 1,394 1,394 1,394 1,394 1,394
24,324 24,809 25,289 25,764 26,234 26,726
10 10 10 10 10 11
1.1% 1.1% 1.1% 1.1% 1.1% 1.1%
(3,478) (3,478) (3,478) (3,478) (3,478) (3,478)
(33,372) (34,038) (34,696) (35,348) (35,992) (36,667)
- - - - - -
0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
- - - - - -
- - - - - -
18 19 19 19 20 20
2.1% 2.1% 2.1% 2.1% 2.1% 2.1%
(802) (802) (802) (802) (802) (802)
(14,691) (14,985) (15,274) (15,561) (15,845) (16,142)
17 17 17 17 18 17
890 907 924 941 958 976
3.0% 3.0% 3.0% 3.0% 3.0% 3.0%
25,579 26,347 27,137 27,951 28,790 29,653
878,225 904,572 931,709 959,660 988,450 1,018,103
Aug 2022 Sep 2022 Oct 2022 Nov 2022 Dec 2022 Jan 2023
29 29 29 30 30 30
100% 100% 100% 100% 100% 100%
0% 0% 0% 0% 0% 0%
29 29 29 30 30 30
1,248 1,248 1,248 1,248 1,248 1,248
36,191 36,191 36,191 37,439 37,439 37,439
- - - - - -
1,000 1,000 1,000 1,000 1,000 1,000
- - - - - -
20 20 20 21 21 21
2.0% 2.0% 2.0% 2.0% 2.0% 2.0%
1,394 1,394 1,394 1,394 1,394 1,394
27,213 27,722 28,226 28,724 29,245 29,760
11 11 11 11 12 12
1.1% 1.1% 1.1% 1.1% 1.1% 1.1%
(3,478) (3,478) (3,478) (3,478) (3,478) (3,478)
(37,335) (38,034) (38,725) (39,409) (40,123) (40,830)
- - - - - -
0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
- - - - - -
- - - - - -
20 21 21 22 22 22
2.1% 2.1% 2.1% 2.1% 2.1% 2.1%
(802) (802) (802) (802) (802) (802)
(16,436) (16,744) (17,048) (17,349) (17,664) (17,975)
18 18 18 19 18 18
994 1,012 1,030 1,049 1,067 1,085
3.0% 3.0% 3.0% 3.0% 3.0% 3.0%
30,543 31,459 32,403 33,375 34,377 35,408
1,048,646 1,080,106 1,112,509 1,145,884 1,180,261 1,215,669
Feb 2023 Mar 2023 Apr 2023 May 2023 Jun 2023 Jul 2023
31 31 32 32 32 33
100% 100% 100% 100% 100% 100%
0% 0% 0% 0% 0% 0%
31 31 32 32 32 33
1,248 1,248 1,248 1,248 1,248 1,248
38,687 38,687 39,935 39,935 39,935 41,183
- - - - - -
1,000 1,000 1,000 1,000 1,000 1,000
- - - - - -
22 22 22 23 23 24
2.0% 2.0% 2.0% 2.0% 2.0% 2.0%
1,394 1,394 1,394 1,394 1,394 1,394
30,269 30,801 31,327 31,874 32,416 32,952
12 12 12 13 13 13
1.1% 1.1% 1.1% 1.1% 1.1% 1.1%
(3,478) (3,478) (3,478) (3,478) (3,478) (3,478)
(41,529) (42,258) (42,979) (43,731) (44,474) (45,209)
- - - - - -
0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
- - - - - -
- - - - - -
23 23 24 24 24 25
2.1% 2.1% 2.1% 2.1% 2.1% 2.1%
(802) (802) (802) (802) (802) (802)
(18,282) (18,603) (18,921) (19,252) (19,579) (19,903)
19 19 20 19 19 20
1,104 1,123 1,143 1,162 1,182 1,202
3.0% 3.0% 3.0% 3.0% 3.0% 3.0%
36,470 37,564 38,691 39,852 41,047 42,279
1,252,139 1,289,703 1,328,394 1,368,246 1,409,293 1,451,572
Aug 2023 Sep 2023 Oct 2023 Nov 2023 Dec 2023
33 34 34 35 35
100% 100% 100% 100% 100%
0% 0% 0% 0% 0%
33 34 34 35 35
1,248 1,248 1,248 1,248 1,248
41,183 42,431 42,431 43,679 43,679
- - - - -
1,000 1,000 1,000 1,000 1,000
- - - - -
24 24 25 25 26
2.0% 2.0% 2.0% 2.0% 2.0%
1,394 1,394 1,394 1,394 1,394
33,510 34,062 34,635 35,202 35,791
13 13 14 14 14
1.1% 1.1% 1.1% 1.1% 1.1%
(3,478) (3,478) (3,478) (3,478) (3,478)
(45,975) (46,732) (47,518) (48,297) (49,104)
- - - - -
0.0% 0.0% 0.0% 0.0% 0.0%
- - - - -
- - - - -
25 26 26 27 27
2.1% 2.1% 2.1% 2.1% 2.1%
(802) (802) (802) (802) (802)
(20,240) (20,573) (20,919) (21,262) (21,617)
20 21 20 21 21
1,221 1,242 1,262 1,283 1,304
3.0% 3.0% 3.0% 3.0% 3.0%
43,547 44,854 46,199 47,585 49,013
1,495,119 1,539,973 1,586,172 1,633,757 1,682,770
Marketing Funnel, Summary Jan 2018
Visitors
Organic 4,364
Adwords 3,590
Total Visitors 7,954
Visitor Growth, m/m
Signups
Organic 577
Adwords 452
Total Signups 1,029
Visitor to Signup Conversion Rate 12.9%
MQLs
Organic 141
Adwords 136
Total MQLs 277
Signup-to-MQL Conversion Rate 26.9%
SQLs
Organic 37
Adwords 26
Total SQLs 63
MQL-to-SQL Conversion Rate 22.9%
Opportunities
Organic 15
Adwords 11
Total Opportunities 26
SQL-to-Opp Conversion Rate 41.6%
Trials
Organic 9
Adwords 9
Total Trials 18
Opp-to-Trial Conversion Rate 67.0%
New Customers
Organic 5
Adwords 5
Total New Customers 10
Trial-to-Customer Conversion Rate 56.5%
34 40 43 61 46 62
29 37 35 45 41 47
63 77 78 106 87 109
21.8% 25.5% 23.1% 30.6% 21.7% 20.5%
30 33 38 30 31 47
28 25 31 24 27 36
58 58 69 54 58 83
91.3% 75.2% 87.9% 51.4% 66.4% 76.4%
24 18 24 18 24 30
20 16 22 18 21 27
44 34 46 36 45 57
76.4% 59.4% 66.8% 65.7% 77.6% 68.4%
5 6 7 7 4 11
6 6 6 7 6 10
11 12 13 14 10 21
25.0% 35.1% 28.3% 39.2% 22.2% 36.8%
_Tf4Q/edit#gid=1605229514
Aug 2018 Sep 2018 Oct 2018 Nov 2018 Dec 2018 Jan 2019
57 86 63 79 122 147
41 63 61 71 93 131
98 149 124 150 215 278
22.7% 21.8% 19.2% 18.1% 27.2% 26.3%
38 46 58 73 109 150
33 44 50 60 79 125
71 90 108 133 188 275
71.8% 60.5% 87.2% 88.6% 87.4% 98.9%
31 27 29 32 32 32
26 25 29 27 27 29
57 52 58 59 59 61
80.3% 57.7% 53.7% 44.5% 31.4% 22.2%
7 8 6 6 8 7
7 6 8 8 8 8
14 14 14 14 16 15
24.6% 26.9% 24.1% 23.7% 27.1% 24.6%
Feb 2019 Mar 2019 Apr 2019 May 2019 Jun 2019 Jul 2019
36 33 39 29 35 35
32 32 35 27 29 35
68 65 74 56 64 70
23.0% 34.0% 31.7% 29.1% 31.7% 31.7%
13 8 18 10 19 17
12 9 20 10 10 15
25 17 38 20 29 32
36.8% 26.2% 51.4% 35.7% 45.3% 45.7%
Aug 2019 Sep 2019 Oct 2019 Nov 2019 Dec 2019 Jan 2020
42 43 42 45 45 46
42 39 35 38 40 42
84 82 77 83 85 87
55.8% 42.6% 41.6% 46.0% 43.4% 43.7%
13 12 11 11 13 13
17 14 10 11 12 12
30 26 21 22 25 25
35.7% 31.7% 27.2% 26.4% 29.3% 28.6%
Feb 2020 Mar 2020 Apr 2020 May 2020 Jun 2020 Jul 2020
47 48 48 44 43 42
43 41 39 35 38 42
90 88 87 78 81 83
44.4% 43.8% 43.8% 43.9% 43.9% 44.1%
14 10 7 9 8 8
14 10 7 9 9 9
28 20 14 18 17 17
31.1% 22.7% 16.1% 23.3% 20.7% 20.0%
Aug 2020 Sep 2020 Oct 2020 Nov 2020 Dec 2020 Jan 2021
94 91 88 84 81 78
97 104 112 119 127 134
191 195 199 203 207 212
85.5% 85.6% 85.6% 85.6% 85.7% 85.7%
39 38 37 35 34 32
45 49 52 56 59 63
85 87 89 91 93 95
44.3% 44.4% 44.5% 44.7% 44.8% 44.9%
8 7 7 7 6 6
10 11 12 13 13 14
18 18 19 19 20 20
21.5% 21.0% 21.0% 21.3% 21.3% 21.4%
Feb 2021 Mar 2021 Apr 2021 May 2021 Jun 2021 Jul 2021
88 84 81 78 75 72
164 173 181 190 199 207
252 257 262 268 273 279
17.1% 17.1% 17.2% 17.2% 17.2% 17.2%
75 72 69 66 64 61
141 149 156 164 171 179
216 221 225 230 235 240
85.7% 85.8% 85.8% 85.8% 85.9% 85.9%
31 30 29 28 27 26
66 70 73 76 80 83
97 99 102 104 107 109
45.0% 45.1% 45.2% 45.3% 45.4% 45.4%
6 6 5 5 5 5
15 16 17 17 18 19
21 21 22 23 23 24
21.5% 21.5% 21.6% 21.7% 21.7% 21.8%
Aug 2021 Sep 2021 Oct 2021 Nov 2021 Dec 2021 Jan 2022
69 66 64 61 59 57
216 224 233 242 250 245
285 291 297 303 309 302
17.2% 17.2% 17.2% 17.2% 17.2% 17.2%
59 56 54 52 50 48
186 194 201 208 216 212
245 250 255 260 266 260
85.9% 85.9% 85.9% 86.0% 86.0% 86.0%
25 24 23 22 21 20
87 90 94 97 101 99
111 114 116 119 122 119
45.5% 45.6% 45.7% 45.7% 45.8% 45.8%
5 4 4 4 4 4
20 20 21 22 23 22
24 25 26 26 27 26
21.8% 21.9% 21.9% 22.0% 22.0% 22.0%
Feb 2022 Mar 2022 Apr 2022 May 2022 Jun 2022 Jul 2022
54 52 50 48 46 45
252 258 263 266 271 276
307 310 313 314 318 321
17.2% 17.2% 17.2% 17.3% 17.3% 17.3%
46 44 43 41 39 38
218 223 227 229 234 238
264 267 269 270 273 276
86.0% 86.0% 86.0% 86.0% 86.0% 86.0%
19 19 18 17 16 16
102 104 106 107 109 111
121 122 124 124 126 127
45.8% 45.9% 45.9% 46.0% 46.0% 46.0%
4 4 3 3 3 3
23 24 24 24 25 25
27 27 27 27 28 28
22.0% 22.1% 22.1% 22.1% 22.1% 22.2%
Aug 2022 Sep 2022 Oct 2022 Nov 2022 Dec 2022 Jan 2023
43 41 40 38 36 35
281 286 291 296 302 307
324 327 331 334 338 342
17.3% 17.3% 17.3% 17.3% 17.3% 17.3%
36 35 34 32 31 30
243 247 251 256 260 265
279 282 285 288 291 294
86.1% 86.1% 86.1% 86.1% 86.1% 86.1%
15 15 14 13 13 12
113 115 117 119 121 124
128 130 131 133 134 136
46.1% 46.1% 46.1% 46.1% 46.2% 46.2%
3 3 3 3 2 2
26 26 27 27 27 28
29 29 29 30 30 30
22.2% 22.2% 22.2% 22.3% 22.3% 22.3%
Feb 2023 Mar 2023 Apr 2023 May 2023 Jun 2023 Jul 2023
34 32 31 30 29 28
312 318 324 329 335 341
346 350 355 359 364 369
17.3% 17.3% 17.3% 17.3% 17.3% 17.3%
29 27 26 25 24 23
269 274 279 284 289 294
298 302 306 309 313 318
86.1% 86.1% 86.1% 86.1% 86.1% 86.1%
12 11 11 11 10 10
126 128 130 133 135 137
138 140 141 143 145 147
46.2% 46.3% 46.3% 46.3% 46.3% 46.3%
2 2 2 2 2 2
28 29 29 30 31 31
31 31 32 32 32 33
22.3% 22.3% 22.3% 22.4% 22.4% 22.4%
Aug 2023 Sep 2023 Oct 2023 Nov 2023 Dec 2023
26 25 24 24 23
347 353 360 366 373
374 379 384 390 395
17.3% 17.3% 17.3% 17.3% 17.3%
22 22 21 20 19
299 305 310 316 321
322 326 331 336 340
86.1% 86.1% 86.2% 86.2% 86.2%
9 9 9 8 8
140 142 145 147 150
149 151 154 156 158
46.4% 46.4% 46.4% 46.4% 46.4%
2 2 2 2 2
32 32 33 33 34
33 34 34 35 35
22.4% 22.4% 22.4% 22.4% 22.4%
Hiring Plan - Base-Case Role Team Salary
SALARIES
General & Admin
Frodo Baggins CEO General & Admin 120,000
Gandalf the Grey Wizard General & Admin 150,000
Engineering
Galadriel CTO Engineering 220,000
Gimli, Son of Glóin VP of Engineering Engineering 190,000
Bilbo Baggins Software Engineer Engineering 175,000
Alisa Ramirez Front-End Engineer Engineering 175,000
Brian Wilson Senior Front-End EnginEngineering 175,000
Cathy Henderson Staff Engineer Engineering 210,000
Dena Tauriello Senior Back-End Engin Engineering 185,000
Diana Greenberg Front-End Engineer Engineering 160,000
Hillary Shepard Senior Full-Stack EnginEngineering 185,000
John Densmore Back-End Engineer Engineering 175,000
Kim Baxter Back-End Engineer Engineering 175,000
Mike Love Engineer Engineering 182,000
Faramir Engineer Engineering 160,000
Boromir Engineer Engineering 185,000
Denethor Engineer Engineering 175,000
Faramir's Buddy Engineer Engineering 175,000
Orc Intern Engineer Engineering 182,000
New Hire #1 Engineer Engineering 165,000
New Hire #2 Front-End Engineer Engineering 165,000
New Hire #3 Engineer Engineering 165,000
New Hire #4 Devops Engineering 165000
New Hire #5 Engineer Engineering 165,000
New Hire #6 Engineer Engineering 165,000
New Hire #7 Engineer Engineering 165,000
New Hire #8 Back-End Engineer Engineering 165,000
Marketing
Meriadoc Brandybuck CMO Marketing 210,000
Peregrin Took Fool of a Took Marketing 100000
MDR 1 Marketing 100,000
MDR 2 Marketing 100,000
MDR 3 Marketing 100,000
MDR 4 Marketing 100,000
Sales
Éowyn VP of Sales Sales 250,000
Boromir Account Executive Sales 80,000
Aragorn SDR Sales 60,000
Legolas SDR Sales 60,000
SDR 3 Sales 60,000
SDR 4 Sales 60,000
SDR 5 Sales 60,000
SDR 6 Sales 60000
Enterprise AE 1 Sales 160,000
Enterprise AE 2 Sales 160,000
Enterprise AE 3 Sales 160,000
Enterprise AE 4 Sales 160,000
Support
Arwen Evenstar VP of Support Support 150,000
Samwise Gamgee Support Rep Support 62,400
Cat Hartwell Support Rep Support 62,400
Dave Grohl Support Rep Support 62,400
Glen Hardin Support Rep Support 62,400
Jessica Suthiwong Support Rep Support 62,400
John Ware Support Rep Support 120,000
Marie Fredrixon Support Rep Support 62,400
Matt Goias Support Rep Support 80,000
New Hire Support Rep Support 80,000
New Support Employee Support Rep Support 85,000
New Support Engineer Support Rep Support 80,000
TOTAL SALARIES
- - - - - -
- - - - - -
- - - - - -
- - - - - -
- - - - - -
- - - - - -
- - - - - -
Nov 2020 Dec 2020 Jan 2021 Feb 2021 Mar 2021 Apr 2021
- - - - - -
- - - - - -
- - - - - -
- - - - - -
- - - - - -
- - - - - -
- - - - - -
May 2021 Jun 2021 Jul 2021 Aug 2021 Sep 2021 Oct 2021
- - - - - -
- - - - - -
- - - - - -
- - - - - -
- - - - - -
- - - - - -
- - - - - -
Nov 2021 Dec 2021 Jan 2022 Feb 2022 Mar 2022 Apr 2022
- - - - - -
- - - - - -
- - - - - -
- - - - - -
- - - - - -
- - - - - -
- - - - - -
May 2022 Jun 2022 Jul 2022 Aug 2022 Sep 2022 Oct 2022
- - - - - -
- - - - - -
- - - - - -
- - - - - -
- - - - - -
- - - - - -
- - - - - -
Nov 2022 Dec 2022 Jan 2023 Feb 2023 Mar 2023 Apr 2023
- - - - - -
- - - - - -
- - - - - -
- - - - - -
- - - - - -
- - - - - -
- - - - - -
May 2023 Jun 2023 Jul 2023 Aug 2023 Sep 2023 Oct 2023
- - - - - -
- - - - - -
- - - - - -
- - - - - -
- - - - - -
- - - - - -
- - - - - -
Nov 2023 Dec 2023 Jan 2024 Feb 2024 Mar 2024 Apr 2024
- - - - - -
- - - - - -
- - - - - -
- - - - - -
- - - - - -
- - - - - -
- - - - - -
Hiring Plan - Worst-Case Role Team Salary
SALARIES
General & Admin
Frodo Baggins CEO General & Admin 90,000
Gandalf the Grey Wizard General & Admin 112,500
Engineering
Galadriel CTO Engineering 210,000
Gimli VP of Engineering Engineering 187,500
Bilbo Baggins Software Engineer Engineering 175,000
Alisa Ramirez Front-End Engineer Engineering 160,000
Brian Wilson Senior Front-End EnginEngineering 175,000
Cathy Henderson Staff Engineer Engineering 210,000
Dena Tauriello Senior Back-End Engin Engineering 185,000
Diana Greenberg Front-End Engineer Engineering 160,000
Hillary Shepard Senior Full-Stack EnginEngineering 185,000
John Densmore Back-End Engineer Engineering 175,000
Kim Baxter Back-End Engineer Engineering 175,000
Mike Love Engineer Engineering 182,000
Faramir Engineer Engineering 175,000
Boromir Engineer Engineering 185,000
Denethor Engineer Engineering 175,000
Faramir's Buddy Engineer Engineering 175,000
Orc Intern Engineer Engineering 182,000
New Hire #1 Engineer Engineering 165,000
New Hire #2 Front-End Engineer Engineering 165,000
New Hire #3 Engineer Engineering 165,000
New Hire #4 Devops Engineering 165000
New Hire #5 Engineer Engineering 165,000
New Hire #6 Engineer Engineering 165,000
New Hire #7 Engineer Engineering 165,000
New Hire #8 Back-End Engineer Engineering 165,000
Marketing
Meriadoc Brandybuck CMO Marketing 210,000
Peregrin Took Fool of a Took Marketing 100000
New Hire #1 MDR 1 Marketing 100,000
New Hire #2 MDR 2 Marketing 100,000
New Hire #3 MDR 3 Marketing 100,000
New Hire #4 MDR 4 Marketing 100,000
Sales
Éowyn VP of Sales Sales 187,500
Boromir Account Executive Sales 80,000
Aragorn SDR Sales 60,000
Legolas SDR Sales 60,000
New Hire #1 SDR 3 Sales 60,000
New Hire #2 SDR 4 Sales 60,000
New Hire #3 SDR 5 Sales 60,000
New Hire #4 SDR 6 Sales 60000
New Hire #5 Enterprise AE 1 Sales 160,000
New Hire #6 Enterprise AE 2 Sales 160,000
New Hire #7 Enterprise AE 3 Sales 160,000
New Hire #8 Enterprise AE 4 Sales 160,000
Support
Arwen Evenstar VP of Support Support 112,500
Samwise Gamgee Support Rep Support 62,400
Cat Hartwell Support Rep Support 62,400
Dave Grohl Support Rep Support 62,400
Glen Hardin Support Rep Support 62,400
Jessica Suthiwong Support Rep Support 62,400
John Ware Support Rep Support 120,000
Marie Fredrixon Support Rep Support 62,400
Matt Goias Support Rep Support 80,000
New Hire Support Rep Support 80,000
New Support Employee Support Rep Support 85,000
New Support Engineer Support Rep Support 80,000
TOTAL SALARIES
- - - - - -
- - - - - -
- - - - - -
- - - - - -
- - - - - -
- - - - - -
- - - - - -
Nov 2020 Dec 2020 Jan 2021 Feb 2021 Mar 2021 Apr 2021
- - - - - -
- - - - - -
- - - - - -
- - - - - -
- - - - - -
- - - - - -
- - - - - -
May 2021 Jun 2021 Jul 2021 Aug 2021 Sep 2021 Oct 2021
- - - - - -
- - - - - -
- - - - - -
- - - - - -
- - - - - -
- - - - - -
- - - - - -
Nov 2021 Dec 2021 Jan 2022 Feb 2022 Mar 2022 Apr 2022
- - - - - -
- - - - - -
- - - - - -
- - - - - -
- - - - - -
- - - - - -
- - - - - -
May 2022 Jun 2022 Jul 2022 Aug 2022 Sep 2022 Oct 2022
- - - - - -
- - - - - -
- - - - - -
- - - - - -
- - - - - -
- - - - - -
- - - - - -
Nov 2022 Dec 2022 Jan 2023 Feb 2023 Mar 2023 Apr 2023
- - - - - -
- - - - - -
- - - - - -
- - - - - -
- - - - - -
- - - - - -
- - - - - -
May 2023 Jun 2023 Jul 2023 Aug 2023 Sep 2023 Oct 2023
- - - - - -
- - - - - -
- - - - - -
- - - - - -
- - - - - -
- - - - - -
- - - - - -
Nov 2023 Dec 2023 Jan 2024 Feb 2024 Mar 2024 Apr 2024
- - - - - -
- - - - - -
- - - - - -
- - - - - -
- - - - - -
- - - - - -
- - - - - -
Operating Model, Base-Case Autopilot Input
PROFIT AND LOSS
Income
Subscription Fees 820,098
Total Income
Export Check
Cost of Revenue (COGS)
Customer Support
Payroll - Support
Employee Benefits - Support 2,973
Employer Taxes - Support 5,567
Salaries - Support 59,501
Total Payroll - Support
Software & Tools - Support 0.9%
Total Customer Support
Service Delivery
Hosting 8.7%
Total Service Delivery
Total Cost of Revenue
Gross Profit
Export Check
Expenses
Research & Development
Contract Labor - R&D 32,396
Payroll - R&D
Employee Benefits - R&D 4,450
Employer Taxes - R&D 19,450
Salaries - R&D 225,052
Total Payroll - R&D
Total Research & Development
Export Check
General & Admin
Bank Fees 120
Dues & Subscriptions 8,689
Education 3,560
Insurance 800
Legal & Professional Fees
Accounting 8,133
Total Legal & Professional Fees
Meals and Entertainment
In-Office Meals (100%) 4,066
Total Meals and Entertainment
Office Expenses
Equipment & Hardware 5,833
Supplies 1,385
Total Office Expenses
Payroll - G&A
Employee Benefits - G&A 1,994
Employer Taxes - G&A 2,383
Salaries - G&A 28,700
Total Payroll - G&A
Rent or Lease 7,319
Software & Tools - G&A 7,941
Taxes & Licenses 800
Telephone & Internet 3,084
Travel
Airfare 3,358
Lodging 3,360
Transportation 2,332
Travel Meals 1,457
Total Travel
Total General & Admin
Export Check
Sales & Marketing
Marketing
Advertising
Payroll - Marketing
Employee Benefits - Marketing 1,800
Employer Taxes - Marketing 2,115
Salaries - Marketing 23,500
Total Payroll - Marketing
Promotional
Software & Tools - Marketing 3,869
Total Marketing
Sales
Payroll - Sales
Employee Benefits - Sales 1,576
Employer Taxes - Sales 3,645
Sales Commissions 5.5%
Salaries - Sales 40,500
Total Payroll - Sales
Software & Tools - Sales 4,618
Total Sales
Total Sales & Marketing
Export Check
Total Expenses
Net Operating Income
Export Check
Other Income
Forgiven Part of the Loan
Total Other Income
Other Expenses
Interest Expense - Partially Forgivable Loan
Interest Expense - Standard Loan
Total Other Expenses
Net Income
Export Check
BALANCE SHEET
Assets
Current Assets
Bank Accounts
Checking
Total Bank Accounts
Total Current Assets
Export Check
Fixed Assets
Accumulated Depreciation -
Computer Equipment -
Total Fixed Assets
Export Check
Other Assets
Accumulated Amortization -
Security Deposit -
Start Up/Organization Costs -
Total Other Assets
Export Check
Total Assets
Export Check
Liabilities and Equity
Liabilities
Current Liabilities
Credit Cards
Amex (1,756)
Total Credit Cards
Other Current Liabilities
Deferred Revenue
Payroll Clearing (352)
Total Other Current Liabilities
Total Current Liabilities
Export Check
Long-Term Liabilities
Fishless Capital 2,350,000
Invoker Investor 500,000
J-Dog -
Partially Forgivable Loan
Standard Loan
Total Long-Term Liabilities
Export Check
Total Liabilities
Export Check
Equity
Common Stock -
Opening Balance Equity 332,421
Retained Earnings (2,884,910)
Net Income
Total Equity
Export Check
Total Liabilities and Equity
Export Check
Balance Check
- - - - - -
- - - - - -
985 985 985 1,182 1,182 1,182
2,340 2,340 2,340 2,808 2,808 2,808
26,000 26,000 26,000 31,200 31,200 31,200
29,325 29,325 29,325 35,190 35,190 35,190
4,958 5,068 5,152 5,195 5,317 5,443
34,283 34,393 34,477 40,385 40,507 40,633
- - - - - -
30,517 32,284 35,963 36,287 38,013 38,336
30,517 32,284 35,963 36,287 38,013 38,336
64,800 66,677 70,440 76,672 78,520 78,969
238,573 254,380 270,081 284,098 307,504 322,496
- - - - - -
- - - - - -
770 947 574 761 823 712
1,774 1,642 1,544 1,737 1,912 1,989
663 663 663 663 663 663
- - - - - -
2,250 2,346 2,806 3,195 3,233 3,592
2,250 2,346 2,806 3,195 3,233 3,592
- - - - - -
5,751 6,018 6,036 5,888 6,181 6,414
5,751 6,018 6,036 5,888 6,181 6,414
- - - - - -
2,500 2,500 2,500 2,500 3,400 5,000
1,323 1,581 1,755 1,781 1,869 2,253
3,823 4,081 4,255 4,281 5,269 7,253
- - - - - -
900 900 900 900 900 900
1,500 1,500 1,500 1,500 1,500 1,500
16,666 16,666 16,666 16,666 16,666 16,666
19,066 19,066 19,066 19,066 19,066 19,066
6,790 6,790 6,790 6,790 6,790 6,790
1,158 - - - - -
- - - - - -
1,356 1,406 1,406 1,406 1,506 1,506
- - - - - -
3,404 3,380 3,666 3,752 3,906 4,023
2,487 2,849 3,138 3,532 3,337 3,267
579 498 311 706 914 855
671 583 888 1,219 1,474 1,322
7,141 7,310 8,003 9,209 9,631 9,467
50,542 50,269 51,143 52,996 55,074 57,452
- - - - - -
- - - - - -
43,624 46,167 48,966 51,878 55,509 57,730
- - - - - -
450 450 450 450 450 450
529 529 529 529 529 529
5,875 5,875 5,875 5,875 5,875 5,875
6,854 6,854 6,854 6,854 6,854 6,854
- 500 - - - -
352 - - - - -
50,830 53,521 55,820 58,732 62,363 64,584
- - - - - -
- - - - - -
394 394 591 591 591 788
900 900 1,350 1,350 1,350 1,800
11,652 14,166 21,021 21,868 27,274 16,676
10,000 10,000 15,000 15,000 15,000 20,000
22,946 25,460 37,962 38,809 44,215 39,264
77 - - - - -
23,023 25,460 37,962 38,809 44,215 39,264
73,853 78,981 93,782 97,541 106,578 103,848
- - - - - -
328,011 342,504 373,037 378,693 389,569 400,628
(89,438) (88,124) (102,956) (94,595) (82,065) (78,132)
- - - - - -
- - - - - -
- - - - - -
(89,438) (88,124) (102,956) (94,595) (82,065) (78,132)
- - - - - -
- - - - - -
- - - - - -
- - - - - -
- - - - - -
- - - - - -
- - - - - -
- - - - - -
- - - - - -
- - - - - -
960,680 970,330 867,374 772,779 690,714 612,582
- - - - - -
- - - - - -
- - - - - -
357 (1,756) (1,756) (1,756) (1,756) (1,756)
357 (1,756) (1,756) (1,756) (1,756) (1,756)
- - - - - -
- - - - - -
332,421 332,421 332,421 332,421 332,421 332,421
(332,421) (332,421) (332,421) (332,421) (332,421) (332,421)
(89,438) (177,562) (280,518) (375,113) (457,178) (535,310)
(89,438) (177,562) (280,518) (375,113) (457,178) (535,310)
- - - - - -
960,680 970,330 867,374 772,779 690,714 612,582
- - - - - -
- - - - - -
- - - - - -
- - - - - -
357 (2,113) - - - -
(239) (113) - - - -
118 (2,226) - - - -
(89,320) (90,350) (102,956) (94,595) (82,065) (78,132)
- - - - - -
- - - - - -
- - - - - -
- - - - - -
- - - - - -
- - - - - -
550,000 100,000 - - - -
500,000 - - - - -
- - - - - -
- - - - - -
- - - - - -
- - - - - -
1,050,000 100,000 - - - -
- - - - - -
960,680 9,650 (102,956) (94,595) (82,065) (78,132)
- - - - - -
Jul 2018 Aug 2018 Sep 2018 Oct 2018 Nov 2018 Dec 2018
- - - - - -
- - - - - -
1,379 1,379 1,576 1,576 1,576 1,773
3,258 3,258 3,699 3,699 3,699 5,067
36,200 36,200 41,100 41,100 41,100 56,300
40,837 40,837 46,375 46,375 46,375 63,140
5,525 5,460 5,320 5,497 5,687 5,824
46,362 46,297 51,695 51,872 52,062 68,964
- - - - - -
39,177 40,408 38,739 44,005 44,227 44,405
39,177 40,408 38,739 44,005 44,227 44,405
85,539 86,705 90,434 95,877 96,289 113,369
339,400 352,220 362,334 370,080 382,829 378,132
- - - - - -
- - - - - -
788 830 893 840 815 924
2,153 1,890 2,040 2,285 2,327 2,358
663 700 700 700 700 700
- - - - - -
3,621 3,689 3,772 4,011 3,922 4,271
3,621 3,689 3,772 4,011 3,922 4,271
- - - - - -
6,719 6,191 6,563 6,897 6,459 6,719
6,719 6,191 6,563 6,897 6,459 6,719
- - - - - -
6,500 6,300 6,700 6,200 6,300 6,600
2,374 2,542 2,621 2,877 2,951 3,241
8,874 8,842 9,321 9,077 9,251 9,841
- - - - - -
900 900 1,097 1,097 1,097 1,097
1,500 1,500 1,908 1,908 1,908 1,908
16,666 16,666 21,200 21,200 21,200 21,200
19,066 19,066 24,205 24,205 24,205 24,205
6,790 6,930 6,930 7,380 7,236 7,563
- - - - - -
- - - - - -
1,506 1,556 1,683 1,683 1,750 1,892
- - - - - -
4,190 4,130 4,250 3,959 4,198 4,432
3,451 3,510 3,714 3,628 3,766 3,916
953 985 1,730 1,073 1,205 1,436
1,588 1,625 1,730 1,633 1,781 1,826
10,182 10,250 11,424 10,293 10,950 11,610
60,362 59,944 67,531 67,371 67,615 70,083
- - - - - -
- - - - - -
66,678 72,175 95,583 100,753 121,866 132,194
- - - - - -
900 900 900 1,350 1,350 1,350
1,058 1,058 1,058 1,586 1,586 1,586
11,750 11,750 11,750 17,625 17,625 17,625
13,708 13,708 13,708 20,561 20,561 20,561
- - - - - -
- - - - - -
80,386 85,883 109,291 121,314 142,427 152,755
- - - - - -
- - - - - -
985 985 985 1,182 1,182 1,379
2,205 2,205 2,205 2,700 2,700 3,150
24,845 25,937 26,800 29,607 28,195 31,733
24,500 24,500 24,500 30,000 30,000 35,000
52,535 53,627 54,490 63,489 62,077 71,262
- - - - - -
52,535 53,627 54,490 63,489 62,077 71,262
132,921 139,510 163,781 184,803 204,504 224,017
- - - - - -
433,445 441,986 476,779 501,961 523,426 555,326
(94,045) (89,766) (114,445) (131,881) (140,597) (177,194)
- - - - - -
- - - - - -
- - - - - -
(94,045) (89,766) (114,445) (131,881) (140,597) (177,194)
- - - - - -
- - - - - -
- - - - - -
- - - - - -
- - - - - -
- - - - - -
- - - - - -
- - - - - -
- - - - - -
- - - - - -
518,537 428,771 314,326 782,445 641,848 464,654
- - - - - -
- - - - - -
- - - - - -
(1,756) (1,756) (1,756) (1,756) (1,756) (1,756)
(1,756) (1,756) (1,756) (1,756) (1,756) (1,756)
- - - - - -
- - - - - -
332,421 332,421 332,421 332,421 332,421 332,421
(332,421) (332,421) (332,421) (332,421) (332,421) (332,421)
(629,355) (719,121) (833,566) (965,447) (1,106,044) (1,283,238)
(629,355) (719,121) (833,566) (965,447) (1,106,044) (1,283,238)
- - - - - -
518,537 428,771 314,326 782,445 641,848 464,654
- - - - - -
- - - - - -
- - - - - -
- - - - - -
- - - - - -
- - - - - -
- - - - - -
(94,045) (89,766) (114,445) (131,881) (140,597) (177,194)
- - - - - -
- - - - - -
- - - - - -
- - - - - -
- - - - - -
- - - - - -
- - - 600,000 - -
- - - - - -
- - - - - -
- - - - - -
- - - - - -
- - - - - -
- - - 600,000 - -
- - - - - -
(94,045) (89,766) (114,445) 468,119 (140,597) (177,194)
- - - - - -
Jan 2019 Feb 2019 Mar 2019 Apr 2019 May 2019 Jun 2019
- - - - - -
- - - - - -
1,773 1,773 1,773 2,773 2,973 2,973
5,067 5,067 5,067 5,067 5,567 5,567
56,300 56,500 56,500 56,500 59,501 59,501
63,140 63,340 63,340 64,340 68,041 68,041
4,830 6,476 6,788 6,788 7,214 7,433
67,970 69,816 70,128 71,128 75,255 75,474
- - - - - -
43,894 41,517 44,678 44,685 48,061 46,218
43,894 41,517 44,678 44,685 48,061 46,218
111,864 111,333 114,806 115,813 123,316 121,692
393,194 414,104 427,927 483,074 490,737 515,796
- - - - - -
- - - - - -
871 445 755 730 655 680
2,288 3,455 3,571 3,571 2,910 3,387
750 750 750 750 750 750
- - - - - -
4,129 4,500 5,667 5,667 6,500 6,738
4,129 4,500 5,667 5,667 6,500 6,738
- - - - - -
6,691 4,245 5,237 4,988 5,237 5,471
6,691 4,245 5,237 4,988 5,237 5,471
- - - - - -
6,800 4,100 5,800 5,376 4,831 5,229
3,050 3,457 3,492 3,781 2,492 2,632
9,850 7,557 9,292 9,157 7,323 7,861
- - - - - -
1,097 1,294 1,294 1,294 1,794 1,794
1,908 2,313 2,313 2,313 2,383 2,383
21,200 25,700 25,700 25,700 28,700 28,700
24,205 29,307 29,307 29,307 32,877 32,877
7,255 7,188 7,188 7,188 6,919 7,340
3,476 3,750 3,861 3,996 4,147 4,334
- - - - - -
1,931 1,907 2,007 2,276 1,983 2,451
- - - - - -
4,377 4,577 5,005 5,233 4,572 4,871
3,839 4,341 4,557 4,597 6,113 5,884
1,489 1,642 1,479 1,361 1,243 1,185
1,750 2,098 1,175 1,245 4,231 1,472
11,455 12,658 12,216 12,436 16,159 13,412
72,901 75,762 79,851 80,066 85,460 85,301
- - - - - -
- - - - - -
135,234 156,382 158,221 156,382 171,134 168,772
- - - - - -
1,800 1,800 1,800 1,800 1,800 1,800
2,115 2,115 2,115 2,115 2,115 2,115
23,500 23,500 23,500 23,500 23,500 23,500
27,415 27,415 27,415 27,415 27,415 27,415
- - - - - -
2,596 2,743 2,942 3,086 3,284 3,398
165,245 186,540 188,578 186,883 201,833 199,585
- - - - - -
- - - - - -
1,379 1,576 1,576 1,576 1,576 1,576
3,150 3,645 3,645 3,645 3,645 3,645
29,875 31,767 33,744 32,911 38,116 37,096
35,000 40,500 40,500 40,500 40,500 40,500
69,404 77,488 79,465 78,632 83,837 82,817
2,042 2,190 2,465 2,747 2,874 3,124
71,446 79,678 81,930 81,379 86,711 85,941
236,691 266,218 270,508 268,262 288,544 285,526
- - - - - -
570,318 603,679 612,058 612,015 642,491 638,079
(177,124) (189,575) (184,131) (128,941) (151,754) (122,283)
- - - - - -
- - - - - -
- - - - - -
(177,124) (189,575) (184,131) (128,941) (151,754) (122,283)
- - - - - -
- - - - - -
- - - - - -
- - - - - -
- - - - - -
- - - - - -
- - - - - -
- - - - - -
- - - - - -
- - - - - -
787,530 597,955 413,824 284,883 433,129 310,846
- - - - - -
- - - - - -
- - - - - -
(1,756) (1,756) (1,756) (1,756) (1,756) (1,756)
(1,756) (1,756) (1,756) (1,756) (1,756) (1,756)
- - - - - -
- - - - - -
332,421 332,421 332,421 332,421 332,421 332,421
(1,615,659) (1,615,659) (1,615,659) (1,615,659) (1,615,659) (1,615,659)
(177,124) (366,699) (550,830) (679,771) (831,525) (953,808)
(1,460,362) (1,649,937) (1,834,068) (1,963,009) (2,114,763) (2,237,046)
- - - - - -
787,530 597,955 413,824 284,883 433,129 310,846
- - - - - -
- - - - - -
- - - - - -
- - - - - -
- - - - - -
- - - - - -
- - - - - -
(177,124) (189,575) (184,131) (128,941) (151,754) (122,283)
- - - - - -
- - - - - -
- - - - - -
- - - - - -
- - - - - -
- - - - - -
500,000 - - - 300,000 -
- - - - - -
- - - - - -
- - - - - -
- - - - - -
- - - - - -
500,000 - - - 300,000 -
- - - - - -
322,876 (189,575) (184,131) (128,941) 148,246 (122,283)
- - - - - -
Jul 2019 Aug 2019 Sep 2019 Oct 2019 Nov 2019 Dec 2019
- - - - - -
- - - - - -
2,973 2,973 2,973 2,973 2,973 2,973
5,567 5,567 5,567 5,567 5,567 5,567
59,501 59,501 59,501 59,501 59,501 59,501
68,041 68,041 68,041 68,041 68,041 68,041
7,296 7,521 7,521 7,521 7,599 8,976
75,337 75,562 75,562 75,562 75,640 77,017
- - - - - -
47,477 49,233 51,225 57,243 62,451 65,739
47,477 49,233 51,225 57,243 62,451 65,739
122,814 124,795 126,787 132,805 138,091 142,756
534,702 560,688 591,987 621,737 649,463 665,290
- - - - - -
- - - - - -
166,219 168,021 172,114 152,043 163,012 175,421
- - - - - -
1,800 1,800 1,800 1,800 1,800 1,800
2,115 2,115 2,115 2,115 2,115 2,115
23,500 23,500 23,500 23,500 23,500 23,500
27,415 27,415 27,415 27,415 27,415 27,415
- - - - - -
3,535 3,755 3,869 3,869 4,315 3,869
197,169 199,191 203,398 183,327 194,742 206,705
- - - - - -
- - - - - -
1,576 1,576 1,576 1,576 1,576 1,576
3,645 3,645 3,645 3,645 3,645 3,645
37,962 38,719 41,789 44,555 49,785 52,007
40,500 40,500 40,500 40,500 40,500 40,500
83,683 84,440 87,510 90,276 95,506 97,728
3,274 3,414 3,414 3,898 4,129 4,243
86,957 87,854 90,924 94,174 99,635 101,971
284,126 287,045 294,322 277,501 294,377 308,676
- - - - - -
637,176 643,183 652,025 649,057 668,368 689,501
(102,474) (82,495) (60,038) (27,320) (18,905) (24,211)
- - - - - -
- - - - - -
- - - - - -
(102,474) (82,495) (60,038) (27,320) (18,905) (24,211)
- - - - - -
- - - - - -
- - - - - -
- - - - - -
- - - - - -
- - - - - -
- - - - - -
- - - - - -
- - - - - -
- - - - - -
208,372 125,877 65,839 338,519 319,614 295,403
- - - - - -
- - - - - -
- - - - - -
(1,756) (1,756) (1,756) (1,756) (1,756) (1,756)
(1,756) (1,756) (1,756) (1,756) (1,756) (1,756)
- - - - - -
- - - - - -
332,421 332,421 332,421 332,421 332,421 332,421
(1,615,659) (1,615,659) (1,615,659) (1,615,659) (1,615,659) (1,615,659)
(1,056,282) (1,138,777) (1,198,815) (1,226,135) (1,245,040) (1,269,251)
(2,339,520) (2,422,015) (2,482,053) (2,509,373) (2,528,278) (2,552,489)
- - - - - -
208,372 125,877 65,839 338,519 319,614 295,403
- - - - - -
- - - - - -
- - - - - -
- - - - - -
- - - - - -
- - - - - -
- - - - - -
(102,474) (82,495) (60,038) (27,320) (18,905) (24,211)
- - - - - -
- - - - - -
- - - - - -
- - - - - -
- - - - - -
- - - - - -
- - - 300,000 - -
- - - - - -
- - - - - -
- - - - - -
- - - - - -
- - - - - -
- - - 300,000 - -
- - - - - -
(102,474) (82,495) (60,038) 272,680 (18,905) (24,211)
- - - - - -
Jan 2020 Feb 2020 Mar 2020 Apr 2020 May 2020 Jun 2020
- - - -
- - - -
2,973 2,973 2,973 2,973 3,183 3,183
5,567 5,567 5,567 5,567 5,433 5,433
59,501 59,501 59,501 59,501 60,367 60,367
68,041 68,041 68,041 68,041 68,982 68,982
8,976 8,155 7,155 6,974 7,068 7,036
77,017 76,196 75,196 75,015 76,050 76,019
- - - -
67,542 71,275 71,648 70,756 67,774 67,469
67,542 71,275 71,648 70,756 67,774 67,469
144,559 147,471 146,844 145,771 143,824 143,488
679,970 697,155 672,318 650,736 636,525 633,351
- - - -
- - - -
179,427 185,764 175,764 167,469 150,000 165,000
- - - -
1,800 1,800 1,800 1,800 2,033 2,033
2,115 2,115 2,115 2,115 2,325 2,325
23,500 23,500 23,500 23,500 25,833 25,833
27,415 27,415 27,415 27,415 30,192 30,192
- - - -
3,869 3,869 3,869 3,869 3,869 3,869
210,711 217,048 207,048 198,753 184,061 199,061
- - - -
- - - -
1,576 1,576 1,576 1,576 3,500 3,500
3,645 3,645 3,645 3,645 3,375 3,375
52,007 59,124 39,117 35,989 42,575 42,383
40,500 40,500 40,500 40,500 37,500 37,500
97,728 104,845 84,838 81,710 86,950 86,758
4,243 4,987 4,756 4,112 4,618 4,618
101,971 109,832 89,594 85,822 91,568 91,376
312,682 326,880 296,642 284,575 275,629 290,437
- - - -
693,794 723,324 663,911 650,853 583,177 597,985
(13,824) (26,169) 8,407 (117) 53,348 35,366
- - - -
- -
- - - - - -
- -
- -
- - - - - -
(13,824) (26,169) 8,407 (117) 53,348 35,366
- - - -
317,048 352,414
281,579 255,410 263,817 263,700
281,579 255,410 263,817 263,700 317,048 352,414
281,579 255,410 263,817 263,700 317,048 352,414
- - - -
- - - - - -
- - - - - -
- - - - - -
- - - -
- - - - - -
- - - - - -
- - - - - -
- - - - - -
- - - -
281,579 255,410 263,817 263,700 317,048 352,414
- - - -
- - - -
- - - -
(1,756) (1,756) (1,756) (1,756) (1,756) (1,756)
(1,756) (1,756) (1,756) (1,756) (1,756) (1,756)
- - - -
- -
(352) (352) (352) (352) (352) (352)
(352) (352) (352) (352) (352) (352)
(2,108) (2,108) (2,108) (2,108) (2,108) (2,108)
- - - -
- - - -
2,350,000 2,350,000 2,350,000 2,350,000 2,350,000 2,350,000
500,000 500,000 500,000 500,000 500,000 500,000
- - - - - -
- -
- -
2,850,000 2,850,000 2,850,000 2,850,000 2,850,000 2,850,000
- - - -
2,847,892 2,847,892 2,847,892 2,847,892 2,847,892 2,847,892
- - - -
- - - - - -
332,421 332,421 332,421 332,421 332,421 332,421
(2,884,910) (2,884,910) (2,884,910) (2,884,910) (2,884,910) (2,884,910)
(13,824) (39,993) (31,586) (31,703) 21,645 57,011
(2,566,313) (2,592,482) (2,584,075) (2,584,192) (2,530,844) (2,495,478)
- - - -
281,579 255,410 263,817 263,700 317,048 352,414
- - - -
- - - - - -
- - - - - -
- - - - - -
- - - - - -
- -
- - - - - -
- - - - - -
(13,824) (26,169) 8,407 (117) 53,348 35,366
- - - -
- - - - - -
- - - - - -
- - - - - -
- - - - - -
- - - -
- - - - - -
- - - - - -
- - - - - -
- - - - - -
- - - - - -
- - - - - -
- - - - - -
- - - -
(13,824) (26,169) 8,407 (117) 53,348 35,366
- - - -
Jul 2020 Aug 2020 Sep 2020 Oct 2020 Nov 2020 Dec 2020
- - - - - -
- - - - - -
- - - - - -
- - - - - -
- - - - - -
- - - - - -
26,711 14,920 13,663 (48,550) (48,804) (88,332)
- - - - - -
- - - - - -
- - - - - -
- - - - - -
- - - - - -
(352) (352) (352) (352) (352) (352)
(352) (352) (352) (352) (352) (352)
(2,108) (2,108) (2,108) (2,108) (2,108) (2,108)
- - - - - -
332,421 332,421 332,421 332,421 332,421 332,421
(2,884,910) (2,884,910) (2,884,910) (2,884,910) (2,884,910) (2,884,910)
83,722 98,642 112,305 63,756 14,952 (73,380)
(2,468,767) (2,453,847) (2,440,184) (2,488,733) (2,537,537) (2,625,869)
- - - - - -
- - - - - -
- - - - - -
- - - - - -
- - - - - -
- - - - - -
- - - - - -
26,711 14,920 13,663 (48,550) (48,804) (88,332)
- - - - - -
- - - - - -
- - - - - -
- - - - - -
- - - - - -
- - - - - -
- - - - - -
- - - - - -
- - - - - -
- - - - - -
- - - - - -
- - - - - -
- - - - - -
- - - - - -
- - - - - -
- - - - - -
- - - - - -
(104,795) (142,975) (141,624) (187,935) (184,694) (181,586)
- - - - - -
- - - - - -
- - - - - -
- - - - - -
- - - - - -
(352) (352) (352) (352) (352) (352)
(352) (352) (352) (352) (352) (352)
(2,108) (2,108) (2,108) (2,108) (2,108) (2,108)
- - - - - -
332,421 332,421 332,421 332,421 332,421 332,421
(2,884,910) (2,884,910) (2,884,910) (2,884,910) (2,884,910) (2,884,910)
(178,174) (321,149) (462,773) (650,708) (835,402) (1,016,989)
(2,730,663) (2,873,638) (3,015,262) (3,203,197) (3,387,891) (3,569,478)
- - - - - -
- - - - - -
- - - - - -
- - - - - -
- - - - - -
- - - - - -
- - - - - -
(104,795) (142,975) (141,624) (187,935) (184,694) (181,586)
- - - - - -
- - - - - -
- - - - - -
- - - - - -
- - - - - -
- - - - - -
- - - - - -
- - - - - -
- - - - - -
- - - - - -
- - - - - -
- - - - - -
- - - - - -
- - - - - -
- - - - - -
- - - - - -
- - - - - -
(195,184) (191,277) (186,446) (196,733) (191,129) (184,612)
- - - - - -
- - - - - -
- - - - - -
- - - - - -
- - - - - -
(352) (352) (352) (352) (352) (352)
(352) (352) (352) (352) (352) (352)
(2,108) (2,108) (2,108) (2,108) (2,108) (2,108)
- - - - - -
332,421 332,421 332,421 332,421 332,421 332,421
(2,884,910) (2,884,910) (2,884,910) (2,884,910) (2,884,910) (2,884,910)
(1,212,172) (1,403,450) (1,589,896) (1,786,628) (1,977,757) (2,162,370)
(3,764,661) (3,955,939) (4,142,385) (4,339,117) (4,530,246) (4,714,859)
- - - - - -
- - - - - -
- - - - - -
- - - - - -
- - - - - -
- - - - - -
- - - - - -
(195,184) (191,277) (186,446) (196,733) (191,129) (184,612)
- - - - - -
- - - - - -
- - - - - -
- - - - - -
- - - - - -
- - - - - -
- - - - - -
- - - - - -
- - - - - -
- - - - - -
- - - - - -
- - - - - -
- - - - - -
- - - - - -
- - - - - -
- - - - - -
- - - - - -
(163,532) (145,657) (125,384) (118,220) (91,559) (67,602)
- - - - - -
- - - - - -
- - - - - -
- - - - - -
- - - - - -
(352) (352) (352) (352) (352) (352)
(352) (352) (352) (352) (352) (352)
(2,108) (2,108) (2,108) (2,108) (2,108) (2,108)
- - - - - -
332,421 332,421 332,421 332,421 332,421 332,421
(2,884,910) (2,884,910) (2,884,910) (2,884,910) (2,884,910) (2,884,910)
(2,325,902) (2,471,558) (2,596,943) (2,715,162) (2,806,722) (2,874,324)
(4,878,391) (5,024,047) (5,149,432) (5,267,651) (5,359,211) (5,426,813)
- - - - - -
- - - - - -
- - - - - -
- - - - - -
- - - - - -
- - - - - -
- - - - - -
(163,532) (145,657) (125,384) (118,220) (91,559) (67,602)
- - - - - -
- - - - - -
- - - - - -
- - - - - -
- - - - - -
- - - - - -
- - - - - -
- - - - - -
- - - - - -
- - - - - -
- - - - - -
- - - - - -
- - - - - -
- - - - - -
- - - - - -
- - - - - -
- - - - - -
(58,065) (31,076) (3,066) 9,290 38,875 69,542
- - - - - -
- - - - - -
- - - - - -
- - - - - -
- - - - - -
(352) (352) (352) (352) (352) (352)
(352) (352) (352) (352) (352) (352)
(2,108) (2,108) (2,108) (2,108) (2,108) (2,108)
- - - - - -
332,421 332,421 332,421 332,421 332,421 332,421
(2,884,910) (2,884,910) (2,884,910) (2,884,910) (2,884,910) (2,884,910)
(2,932,390) (2,963,466) (2,966,532) (2,957,242) (2,918,367) (2,848,826)
(5,484,879) (5,515,955) (5,519,021) (5,509,731) (5,470,856) (5,401,315)
- - - - - -
- - - - - -
- - - - - -
- - - - - -
- - - - - -
- - - - - -
- - - - - -
(58,065) (31,076) (3,066) 9,290 38,875 69,542
- - - - - -
- - - - - -
- - - - - -
- - - - - -
- - - - - -
- - - - - -
- - - - - -
- - - - - -
- - - - - -
- - - - - -
- - - - - -
- - - - - -
- - - - - -
- - - - - -
- - - - - -
- - - - - -
- - - - - -
85,166 117,817 151,617 170,519 206,613 243,905
- - - - - -
- - - - - -
- - - - - -
- - - - - -
- - - - #N/A #N/A
(352) (352) (352) (352) (352) (352)
(352) (352) (352) (352) #N/A #N/A
(2,108) (2,108) (2,108) (2,108) #N/A #N/A
- - - - - -
332,421 332,421 332,421 332,421 332,421 332,421
(2,884,910) (2,884,910) (2,884,910) (2,884,910) (2,884,910) (2,884,910)
(2,763,660) (2,645,843) (2,494,226) (2,323,707) (2,117,093) (1,873,188)
(5,316,149) (5,198,332) (5,046,715) (4,876,196) (4,669,582) (4,425,677)
- - - - #N/A #N/A
- - - - - -
- - - - - -
- - - - - -
- - - - #N/A #N/A
- - - - - -
- - - - #N/A #N/A
85,166 117,817 151,617 170,519 #N/A #N/A
- - - - - -
- - - - - -
- - - - - -
- - - - - -
- - - - - -
- - - - - -
- - - - - -
- - - - - -
- - - - - -
- - - - - -
- - - - - -
- - - - - -
- - - - - -
- - - - - -
- - - - - -
- - - - - -
- - - - - -
266,414 306,242 347,391 389,905 433,831 479,209
- - - - - -
- - - - - -
- - - - - -
- - - - - -
- - - - - -
332,421 332,421 332,421 332,421 332,421 332,421
(2,884,910) (2,884,910) (2,884,910) (2,884,910) (2,884,910) (2,884,910)
(1,606,774) (1,300,532) (953,142) (563,236) (129,406) 349,803
(4,159,263) (3,853,021) (3,505,631) (3,115,725) (2,681,895) (2,202,686)
- - - - - -
- - - - - -
- - - - - -
#N/A #N/A #N/A #N/A #N/A #N/A
- - - - - -
#N/A #N/A #N/A #N/A #N/A #N/A
#N/A #N/A #N/A #N/A #N/A #N/A
- - - - - -
- - - - - -
- - - - - -
- - - - - -
- - - - - -
- - - - - -
- - - - - -
- - - - - -
- - - - - -
- - - - - -
- - - - - -
BALANCE SHEET
Assets
Current Assets
Bank Accounts
Checking 960,680 970,330
Total Bank Accounts 960,680 970,330
Total Current Assets 960,680 970,330
Export Check - -
Fixed Assets
Accumulated Depreciation - - -
Computer Equipment - - -
Total Fixed Assets - -
Export Check - -
Other Assets
Accumulated Amortization - - -
Security Deposit - - -
Start Up/Organization Costs - - -
Total Other Assets - -
Export Check - -
Total Assets 960,680 970,330
Export Check - -
Liabilities and Equity
Liabilities
Current Liabilities - -
Credit Cards - -
Amex (1,756) 357 (1,756)
Total Credit Cards 357 (1,756)
Other Current Liabilities - -
Deferred Revenue
Payroll Clearing (352) (239) (352)
Total Other Current Liabilities (239) (352)
Total Current Liabilities 118 (2,108)
Export Check - -
Long-Term Liabilities - -
Fishless Capital 2,350,000 550,000 650,000
Invoker Investor 500,000 500,000 500,000
J-Dog - - -
Partially Forgivable Loan
Standard Loan
Total Long-Term Liabilities 1,050,000 1,150,000
Export Check - -
Total Liabilities 1,050,118 1,147,892
Export Check - -
Equity
Common Stock - - -
Opening Balance Equity 332,421 332,421 332,421
Retained Earnings (2,884,910) (332,421) (332,421)
Net Income (89,438) (177,562)
Total Equity (89,438) (177,562)
Export Check - -
Total Liabilities and Equity 960,680 970,330
Export Check - -
Balance Check - -
- - - - - -
- - - - - -
985 1,182 1,182 1,182 1,379 1,379
2,340 2,808 2,808 2,808 3,258 3,258
26,000 31,200 31,200 31,200 36,200 36,200
29,325 35,190 35,190 35,190 40,837 40,837
5,152 5,195 5,317 5,443 5,525 5,460
34,477 40,385 40,507 40,633 46,362 46,297
- - - - - -
35,963 36,287 38,013 38,336 39,177 40,408
35,963 36,287 38,013 38,336 39,177 40,408
70,440 76,672 78,520 78,969 85,539 86,705
270,081 284,098 307,504 322,496 339,400 352,220
- - - - - -
- - - - - -
574 761 823 712 788 830
1,544 1,737 1,912 1,989 2,153 1,890
663 663 663 663 663 700
- - - - - -
2,806 3,195 3,233 3,592 3,621 3,689
2,806 3,195 3,233 3,592 3,621 3,689
- - - - - -
6,036 5,888 6,181 6,414 6,719 6,191
6,036 5,888 6,181 6,414 6,719 6,191
- - - - - -
2,500 2,500 3,400 5,000 6,500 6,300
1,755 1,781 1,869 2,253 2,374 2,542
4,255 4,281 5,269 7,253 8,874 8,842
- - - - - -
900 900 900 900 900 900
1,500 1,500 1,500 1,500 1,500 1,500
16,666 16,666 16,666 16,666 16,666 16,666
19,066 19,066 19,066 19,066 19,066 19,066
6,790 6,790 6,790 6,790 6,790 6,930
- - - - - -
- - - - - -
1,406 1,406 1,506 1,506 1,506 1,556
- - - - - -
3,666 3,752 3,906 4,023 4,190 4,130
3,138 3,532 3,337 3,267 3,451 3,510
311 706 914 855 953 985
888 1,219 1,474 1,322 1,588 1,625
8,003 9,209 9,631 9,467 10,182 10,250
51,143 52,996 55,074 57,452 60,362 59,944
- - - - - -
- - - - - -
48,966 51,878 55,509 57,730 66,678 72,175
- - - - - -
450 450 450 450 900 900
529 529 529 529 1,058 1,058
5,875 5,875 5,875 5,875 11,750 11,750
6,854 6,854 6,854 6,854 13,708 13,708
- - - - - -
- - - - - -
55,820 58,732 62,363 64,584 80,386 85,883
- - - - - -
- - - - - -
591 591 591 788 985 985
1,350 1,350 1,350 1,800 2,205 2,205
21,021 21,868 27,274 16,676 24,845 25,937
15,000 15,000 15,000 20,000 24,500 24,500
37,962 38,809 44,215 39,264 52,535 53,627
- - - - - -
37,962 38,809 44,215 39,264 52,535 53,627
93,782 97,541 106,578 103,848 132,921 139,510
- - - - - -
373,037 378,693 389,569 400,628 433,445 441,986
(102,956) (94,595) (82,065) (78,132) (94,045) (89,766)
- - - - - -
- - - - - -
- - - - - -
(102,956) (94,595) (82,065) (78,132) (94,045) (89,766)
- - - - - -
- - - - - -
- - - - - -
- - - - - -
- - - - - -
- - - - - -
- - - - - -
- - - - - -
- - - - - -
- - - - - -
867,374 772,779 690,714 612,582 518,537 428,771
- - - - - -
- - - - - -
- - - - - -
(1,756) (1,756) (1,756) (1,756) (1,756) (1,756)
(1,756) (1,756) (1,756) (1,756) (1,756) (1,756)
- - - - - -
- - - - - -
332,421 332,421 332,421 332,421 332,421 332,421
(332,421) (332,421) (332,421) (332,421) (332,421) (332,421)
(280,518) (375,113) (457,178) (535,310) (629,355) (719,121)
(280,518) (375,113) (457,178) (535,310) (629,355) (719,121)
- - - - - -
867,374 772,779 690,714 612,582 518,537 428,771
- - - - - -
- - - - - -
- - - - - -
- - - - - -
- - - - - -
- - - - - -
- - - - - -
(102,956) (94,595) (82,065) (78,132) (94,045) (89,766)
- - - - - -
- - - - - -
- - - - - -
- - - - - -
- - - - - -
- - - - - -
- - - - - -
- - - - - -
- - - - - -
- - - - - -
- - - - - -
- - - - - -
- - - - - -
- - - - - -
(102,956) (94,595) (82,065) (78,132) (94,045) (89,766)
- - - - - -
Sep 2018 Oct 2018 Nov 2018 Dec 2018 Jan 2019 Feb 2019
- - - - - -
- - - - - -
1,576 1,576 1,576 1,773 1,773 1,773
3,699 3,699 3,699 5,067 5,067 5,067
41,100 41,100 41,100 56,300 56,300 56,500
46,375 46,375 46,375 63,140 63,140 63,340
5,320 5,497 5,687 5,824 4,830 6,476
51,695 51,872 52,062 68,964 67,970 69,816
- - - - - -
38,739 44,005 44,227 44,405 43,894 41,517
38,739 44,005 44,227 44,405 43,894 41,517
90,434 95,877 96,289 113,369 111,864 111,333
362,334 370,080 382,829 378,132 393,194 414,104
- - - - - -
- - - - - -
893 840 815 924 871 445
2,040 2,285 2,327 2,358 2,288 3,455
700 700 700 700 750 750
- - - - - -
3,772 4,011 3,922 4,271 4,129 4,500
3,772 4,011 3,922 4,271 4,129 4,500
- - - - - -
6,563 6,897 6,459 6,719 6,691 4,245
6,563 6,897 6,459 6,719 6,691 4,245
- - - - - -
6,700 6,200 6,300 6,600 6,800 4,100
2,621 2,877 2,951 3,241 3,050 3,457
9,321 9,077 9,251 9,841 9,850 7,557
- - - - - -
1,097 1,097 1,097 1,097 1,097 1,294
1,908 1,908 1,908 1,908 1,908 2,313
21,200 21,200 21,200 21,200 21,200 25,700
24,205 24,205 24,205 24,205 24,205 29,307
6,930 7,380 7,236 7,563 7,255 7,188
- - - - 3,476 3,750
- - - - - -
1,683 1,683 1,750 1,892 1,931 1,907
- - - - - -
4,250 3,959 4,198 4,432 4,377 4,577
3,714 3,628 3,766 3,916 3,839 4,341
1,730 1,073 1,205 1,436 1,489 1,642
1,730 1,633 1,781 1,826 1,750 2,098
11,424 10,293 10,950 11,610 11,455 12,658
67,531 67,371 67,615 70,083 72,901 75,762
- - - - - -
- - - - - -
95,583 100,753 121,866 132,194 135,234 156,382
- - - - - -
900 1,350 1,350 1,350 1,800 1,800
1,058 1,586 1,586 1,586 2,115 2,115
11,750 17,625 17,625 17,625 23,500 23,500
13,708 20,561 20,561 20,561 27,415 27,415
- - - - - -
- - - - 2,596 2,743
109,291 121,314 142,427 152,755 165,245 186,540
- - - - - -
- - - - - -
985 1,182 1,182 1,379 1,379 1,576
2,205 2,700 2,700 3,150 3,150 3,645
26,800 29,607 28,195 31,733 29,875 31,767
24,500 30,000 30,000 35,000 35,000 40,500
54,490 63,489 62,077 71,262 69,404 77,488
- - - - 2,042 2,190
54,490 63,489 62,077 71,262 71,446 79,678
163,781 184,803 204,504 224,017 236,691 266,218
- - - - - -
476,779 501,961 523,426 555,326 570,318 603,679
(114,445) (131,881) (140,597) (177,194) (177,124) (189,575)
- - - - - -
- - - - - -
- - - - - -
(114,445) (131,881) (140,597) (177,194) (177,124) (189,575)
- - - - - -
- - - - - -
- - - - - -
- - - - - -
- - - - - -
- - - - - -
- - - - - -
- - - - - -
- - - - - -
- - - - - -
314,326 782,445 641,848 464,654 787,530 597,955
- - - - - -
- - - - - -
- - - - - -
(1,756) (1,756) (1,756) (1,756) (1,756) (1,756)
(1,756) (1,756) (1,756) (1,756) (1,756) (1,756)
- - - - - -
- - - - - -
332,421 332,421 332,421 332,421 332,421 332,421
(332,421) (332,421) (332,421) (332,421) (1,615,659) (1,615,659)
(833,566) (965,447) (1,106,044) (1,283,238) (177,124) (366,699)
(833,566) (965,447) (1,106,044) (1,283,238) (1,460,362) (1,649,937)
- - - - - -
314,326 782,445 641,848 464,654 787,530 597,955
- - - - - -
- - - - - -
- - - - - -
- - - - - -
- - - - - -
- - - - - -
- - - - - -
(114,445) (131,881) (140,597) (177,194) (177,124) (189,575)
- - - - - -
- - - - - -
- - - - - -
- - - - - -
- - - - - -
- - - - - -
- 600,000 - - 500,000 -
- - - - - -
- - - - - -
- - - - - -
- - - - - -
- - - - - -
- 600,000 - - 500,000 -
- - - - - -
(114,445) 468,119 (140,597) (177,194) 322,876 (189,575)
- - - - - -
Mar 2019 Apr 2019 May 2019 Jun 2019 Jul 2019 Aug 2019
- - - - - -
- - - - - -
1,773 2,773 2,973 2,973 2,973 2,973
5,067 5,067 5,567 5,567 5,567 5,567
56,500 56,500 59,501 59,501 59,501 59,501
63,340 64,340 68,041 68,041 68,041 68,041
6,788 6,788 7,214 7,433 7,296 7,521
70,128 71,128 75,255 75,474 75,337 75,562
- - - - - -
44,678 44,685 48,061 46,218 47,477 49,233
44,678 44,685 48,061 46,218 47,477 49,233
114,806 115,813 123,316 121,692 122,814 124,795
427,927 483,074 490,737 515,796 534,702 560,688
- - - - - -
- - - - 154 143
755 730 655 680 709 731
3,571 3,571 2,910 3,387 3,266 3,197
750 750 750 750 750 800
- - - - - -
5,667 5,667 6,500 6,738 6,481 6,576
5,667 5,667 6,500 6,738 6,481 6,576
- - - - - -
5,237 4,988 5,237 5,471 5,388 5,477
5,237 4,988 5,237 5,471 5,388 5,477
- - - - - -
5,800 5,376 4,831 5,229 5,462 5,519
3,492 3,781 2,492 2,632 2,717 2,782
9,292 9,157 7,323 7,861 8,179 8,301
- - - - - -
1,294 1,294 1,794 1,794 1,794 1,794
2,313 2,313 2,383 2,383 2,383 2,383
25,700 25,700 28,700 28,700 28,700 28,700
29,307 29,307 32,877 32,877 32,877 32,877
7,188 7,188 6,919 7,340 7,282 7,319
3,861 3,996 4,147 4,334 4,567 4,720
- - - - - -
2,007 2,276 1,983 2,451 2,550 2,621
- - - - - -
5,005 5,233 4,572 4,871 4,938 5,121
4,557 4,597 6,113 5,884 6,025 5,831
1,479 1,361 1,243 1,185 1,112 1,065
1,175 1,245 4,231 1,472 1,891 1,943
12,216 12,436 16,159 13,412 13,966 13,960
79,851 80,066 85,460 85,301 86,169 86,722
- - - - - -
- - - - - -
158,221 156,382 171,134 168,772 166,219 168,021
- - - - - -
1,800 1,800 1,800 1,800 1,800 1,800
2,115 2,115 2,115 2,115 2,115 2,115
23,500 23,500 23,500 23,500 23,500 23,500
27,415 27,415 27,415 27,415 27,415 27,415
- - - - - -
2,942 3,086 3,284 3,398 3,535 3,755
188,578 186,883 201,833 199,585 197,169 199,191
- - - - - -
- - - - - -
1,576 1,576 1,576 1,576 1,576 1,576
3,645 3,645 3,645 3,645 3,645 3,645
33,744 32,911 38,116 37,096 37,962 38,719
40,500 40,500 40,500 40,500 40,500 40,500
79,465 78,632 83,837 82,817 83,683 84,440
2,465 2,747 2,874 3,124 3,274 3,414
81,930 81,379 86,711 85,941 86,957 87,854
270,508 268,262 288,544 285,526 284,126 287,045
- - - - - -
612,058 612,015 642,491 638,079 637,176 643,183
(184,131) (128,941) (151,754) (122,283) (102,474) (82,495)
- - - - - -
- - - - - -
- - - - - -
(184,131) (128,941) (151,754) (122,283) (102,474) (82,495)
- - - - - -
- - - - - -
- - - - - -
- - - - - -
- - - - - -
- - - - - -
- - - - - -
- - - - - -
- - - - - -
- - - - - -
413,824 284,883 433,129 310,846 208,372 125,877
- - - - - -
- - - - - -
- - - - - -
(1,756) (1,756) (1,756) (1,756) (1,756) (1,756)
(1,756) (1,756) (1,756) (1,756) (1,756) (1,756)
- - - - - -
- - - - - -
332,421 332,421 332,421 332,421 332,421 332,421
(1,615,659) (1,615,659) (1,615,659) (1,615,659) (1,615,659) (1,615,659)
(550,830) (679,771) (831,525) (953,808) (1,056,282) (1,138,777)
(1,834,068) (1,963,009) (2,114,763) (2,237,046) (2,339,520) (2,422,015)
- - - - - -
413,824 284,883 433,129 310,846 208,372 125,877
- - - - - -
- - - - - -
- - - - - -
- - - - - -
- - - - - -
- - - - - -
- - - - - -
(184,131) (128,941) (151,754) (122,283) (102,474) (82,495)
- - - - - -
- - - - - -
- - - - - -
- - - - - -
- - - - - -
- - - - - -
- - 300,000 - - -
- - - - - -
- - - - - -
- - - - - -
- - - - - -
- - - - - -
- - 300,000 - - -
- - - - - -
(184,131) (128,941) 148,246 (122,283) (102,474) (82,495)
- - - - - -
Sep 2019 Oct 2019 Nov 2019 Dec 2019 Jan 2020 Feb 2020
- - - - - -
- - - - - -
2,973 2,973 2,973 2,973 2,973 2,973
5,567 5,567 5,567 5,567 5,567 5,567
59,501 59,501 59,501 59,501 59,501 59,501
68,041 68,041 68,041 68,041 68,041 68,041
7,521 7,521 7,599 8,976 8,976 8,155
75,562 75,562 75,640 77,017 77,017 76,196
- - - - - -
51,225 57,243 62,451 65,739 67,542 71,275
51,225 57,243 62,451 65,739 67,542 71,275
126,787 132,805 138,091 142,756 144,559 147,471
591,987 621,737 649,463 665,290 679,970 697,155
- - - - - -
- - - - - -
172,114 152,043 163,012 175,421 179,427 185,764
- - - - - -
1,800 1,800 1,800 1,800 1,800 1,800
2,115 2,115 2,115 2,115 2,115 2,115
23,500 23,500 23,500 23,500 23,500 23,500
27,415 27,415 27,415 27,415 27,415 27,415
- - - - - -
3,869 3,869 4,315 3,869 3,869 3,869
203,398 183,327 194,742 206,705 210,711 217,048
- - - - - -
- - - - - -
1,576 1,576 1,576 1,576 1,576 1,576
3,645 3,645 3,645 3,645 3,645 3,645
41,789 44,555 49,785 52,007 52,007 59,124
40,500 40,500 40,500 40,500 40,500 40,500
87,510 90,276 95,506 97,728 97,728 104,845
3,414 3,898 4,129 4,243 4,243 4,987
90,924 94,174 99,635 101,971 101,971 109,832
294,322 277,501 294,377 308,676 312,682 326,880
- - - - - -
652,025 649,057 668,368 689,501 693,794 723,324
(60,038) (27,320) (18,905) (24,211) (13,824) (26,169)
- - - - - -
- - - - - -
- - - - - -
(60,038) (27,320) (18,905) (24,211) (13,824) (26,169)
- - - - - -
- - - - - -
- - - - - -
- - - - - -
- - - - - -
- - - - - -
- - - - - -
- - - - - -
- - - - - -
- - - - - -
65,839 338,519 319,614 295,403 281,579 255,410
- - - - - -
- - - - - -
- - - - - -
(1,756) (1,756) (1,756) (1,756) (1,756) (1,756)
(1,756) (1,756) (1,756) (1,756) (1,756) (1,756)
- - - - - -
- - - - - -
332,421 332,421 332,421 332,421 332,421 332,421
(1,615,659) (1,615,659) (1,615,659) (1,615,659) (2,884,910) (2,884,910)
(1,198,815) (1,226,135) (1,245,040) (1,269,251) (13,824) (39,993)
(2,482,053) (2,509,373) (2,528,278) (2,552,489) (2,566,313) (2,592,482)
- - - - - -
65,839 338,519 319,614 295,403 281,579 255,410
- - - - - -
- - - - - -
- - - - - -
- - - - - -
- - - - - -
- - - - - -
- - - - - -
(60,038) (27,320) (18,905) (24,211) (13,824) (26,169)
- - - - - -
- - - - - -
- - - - - -
- - - - - -
- - - - - -
- - - - - -
- 300,000 - - - -
- - - - - -
- - - - - -
- - - - - -
- - - - - -
- - - - - -
- 300,000 - - - -
- - - - - -
(60,038) 272,680 (18,905) (24,211) (13,824) (26,169)
- - - - - -
Mar 2020 Apr 2020 May 2020 Jun 2020 Jul 2020 Aug 2020
- -
- -
2,973 2,973 5,315 5,315 5,315 5,315
5,567 5,567 4,084 4,084 4,084 4,084
59,501 59,501 45,375 45,375 45,375 45,375
68,041 68,041 54,774 54,774 54,774 54,774
7,155 6,974 6,805 6,515 6,331 6,303
75,196 75,015 61,579 61,288 61,105 61,077
- -
71,648 70,756 65,256 62,469 60,707 60,440
71,648 70,756 65,256 62,469 60,707 60,440
146,844 145,771 126,835 123,757 121,811 121,517
672,318 650,736 624,517 595,508 577,164 574,392
- -
32,000 29,400 - - - -
- -
4,450 4,450 13,265 13,265 13,265 13,265
19,450 19,450 16,346 16,346 16,346 16,346
225,052 225,052 181,625 181,625 181,625 181,625
248,952 248,952 211,236 211,236 211,236 211,236
280,952 278,352 211,236 211,236 211,236 211,236
- -
- -
175,764 167,469 150,000 150,000 150,000 150,000
- -
1,800 1,800 2,033 2,033 2,033 2,033
2,115 2,115 2,325 2,325 2,325 2,325
23,500 23,500 25,833 25,833 25,833 25,833
27,415 27,415 30,192 30,192 30,192 30,192
- -
3,869 3,869 3,869 3,869 3,869 3,869
207,048 198,753 184,061 184,061 184,061 184,061
- -
- -
1,576 1,576 1,892 1,892 1,892 1,892
3,645 3,645 2,006 2,006 2,006 2,006
39,117 35,989 44,743 44,743 44,743 44,743
40,500 40,500 22,292 22,292 22,292 22,292
84,838 81,710 70,933 70,933 70,933 70,933
4,756 4,112 4,618 4,618 4,618 4,618
89,594 85,822 75,551 75,551 75,551 75,551
296,642 284,575 259,612 259,612 259,612 259,612
- -
663,911 650,853 553,155 553,155 553,155 553,155
8,407 (117) 71,361 42,353 24,009 21,237
- -
- - - -
- - - - - -
- - - -
- - - -
- - - - - -
8,407 (117) 71,361 42,353 24,009 21,237
- -
- - - - - -
- - - - - -
- - - - - -
- -
- - - - - -
- - - - - -
- - - - - -
- - - - - -
- -
263,817 263,700 335,061 377,414 401,423 422,660
- -
- -
- -
(1,756) (1,756) (1,756) (1,756) (1,756) (1,756)
(1,756) (1,756) (1,756) (1,756) (1,756) (1,756)
- -
- - - -
(352) (352) (352) (352) (352) (352)
(352) (352) (352) (352) (352) (352)
(2,108) (2,108) (2,108) (2,108) (2,108) (2,108)
- -
- -
2,350,000 2,350,000 2,350,000 2,350,000 2,350,000 2,350,000
500,000 500,000 500,000 500,000 500,000 500,000
- - - - - -
- - - -
- - - -
2,850,000 2,850,000 2,850,000 2,850,000 2,850,000 2,850,000
- -
2,847,892 2,847,892 2,847,892 2,847,892 2,847,892 2,847,892
- -
- - - - - -
332,421 332,421 332,421 332,421 332,421 332,421
(2,884,910) (2,884,910) (2,884,910) (2,884,910) (2,884,910) (2,884,910)
(31,586) (31,703) 39,658 82,011 106,020 127,257
(2,584,075) (2,584,192) (2,512,831) (2,470,478) (2,446,469) (2,425,232)
- -
263,817 263,700 335,061 377,414 401,423 422,660
- -
- - - - - -
- - - - - -
- - - - - -
- - - - - -
- - - -
- - - - - -
- - - - - -
8,407 (117) 71,361 42,353 24,009 21,237
- -
- - - - - -
- - - - - -
- - - - - -
- - - - - -
- -
- - - - - -
- - - - - -
- - - - - -
- - - - - -
- - - - - -
- - - - - -
- - - - - -
- -
8,407 (117) 71,361 42,353 24,009 21,237
- -
Sep 2020 Oct 2020 Nov 2020 Dec 2020 Jan 2021 Feb 2021
- - - - - -
- - - - - -
- - - - - -
- - - - - -
- - - - - -
- - - - - -
(8,913) (17,715) (27,169) (35,868) (44,862) (53,022)
- - - - - -
- - - - - -
- - - - - -
- - - - - -
- - - - - -
(352) (352) (352) (352) (352) (352)
(352) (352) (352) (352) (352) (352)
(2,108) (2,108) (2,108) (2,108) (2,108) (2,108)
- - - - - -
332,421 332,421 332,421 332,421 332,421 332,421
(2,884,910) (2,884,910) (2,884,910) (2,884,910) (2,884,910) (2,884,910)
118,344 100,629 73,460 37,592 (7,270) (60,292)
(2,434,145) (2,451,860) (2,479,029) (2,514,897) (2,559,759) (2,612,781)
- - - - - -
- - - - - -
- - - - - -
- - - - - -
- - - - - -
- - - - - -
- - - - - -
(8,913) (17,715) (27,169) (35,868) (44,862) (53,022)
- - - - - -
- - - - - -
- - - - - -
- - - - - -
- - - - - -
- - - - - -
- - - - - -
- - - - - -
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- - - - - -
- - - - - -
- - - - - -
- - - - - -
- - - - - -
- - - - - -
- - - - - -
- - - - - -
(61,530) (69,231) (76,152) (83,444) (89,972) (96,886)
- - - - - -
- - - - - -
- - - - - -
- - - - - -
- - - - - -
(352) (352) (352) (352) (352) (352)
(352) (352) (352) (352) (352) (352)
(2,108) (2,108) (2,108) (2,108) (2,108) (2,108)
- - - - - -
332,421 332,421 332,421 332,421 332,421 332,421
(2,884,910) (2,884,910) (2,884,910) (2,884,910) (2,884,910) (2,884,910)
(121,822) (191,053) (267,205) (350,649) (440,621) (537,507)
(2,674,311) (2,743,542) (2,819,694) (2,903,138) (2,993,110) (3,089,996)
- - - - - -
- - - - - -
- - - - - -
- - - - - -
- - - - - -
- - - - - -
- - - - - -
(61,530) (69,231) (76,152) (83,444) (89,972) (96,886)
- - - - - -
- - - - - -
- - - - - -
- - - - - -
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- - - - - -
- - - - - -
- - - - - -
(103,054) (108,495) (114,359) (119,512) (82,131) (71,670)
- - - - - -
- - - - - -
- - - - - -
- - - - - -
- - - - - -
(352) (352) (352) (352) (352) (352)
(352) (352) (352) (352) (352) (352)
(2,108) (2,108) (2,108) (2,108) (2,108) (2,108)
- - - - - -
332,421 332,421 332,421 332,421 332,421 332,421
(2,884,910) (2,884,910) (2,884,910) (2,884,910) (2,884,910) (2,884,910)
(640,561) (749,057) (863,415) (982,927) (1,065,058) (1,136,728)
(3,193,050) (3,301,546) (3,415,904) (3,535,416) (3,617,547) (3,689,217)
- - - - - -
- - - - - -
- - - - - -
- - - - - -
- - - - - -
- - - - - -
- - - - - -
(103,054) (108,495) (114,359) (119,512) (82,131) (71,670)
- - - - - -
- - - - - -
- - - - - -
- - - - - -
- - - - - -
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- - - - - -
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- - - - - -
- - - - - -
- - - - - -
- - - - - -
- - - - - -
- - - - - -
- - - - - -
(58,414) (41,611) (20,527) (3,679) 14,861 34,804
- - - - - -
- - - - - -
- - - - - -
- - - - - -
- - - - - -
(352) (352) (352) (352) (352) (352)
(352) (352) (352) (352) (352) (352)
(2,108) (2,108) (2,108) (2,108) (2,108) (2,108)
- - - - - -
332,421 332,421 332,421 332,421 332,421 332,421
(2,884,910) (2,884,910) (2,884,910) (2,884,910) (2,884,910) (2,884,910)
(1,195,143) (1,236,753) (1,257,281) (1,260,960) (1,246,099) (1,211,295)
(3,747,632) (3,789,242) (3,809,770) (3,813,449) (3,798,588) (3,763,784)
- - - - - -
- - - - - -
- - - - - -
- - - - - -
- - - - - -
- - - - - -
- - - - - -
(58,414) (41,611) (20,527) (3,679) 14,861 34,804
- - - - - -
- - - - - -
- - - - - -
- - - - - -
- - - - - -
- - - - - -
- - - - - -
- - - - - -
- - - - - -
- - - - - -
- - - - - -
- - - - - -
- - - - - -
- - - - - -
- - - - - -
- - - - - -
- - - - - -
55,591 76,326 98,101 120,748 144,128 168,214
- - - - - -
- - - - - -
- - - - - -
- - - - - -
- - - - - -
(352) (352) (352) (352) (352) (352)
(352) (352) (352) (352) (352) (352)
(2,108) (2,108) (2,108) (2,108) (2,108) (2,108)
- - - - - -
332,421 332,421 332,421 332,421 332,421 332,421
(2,884,910) (2,884,910) (2,884,910) (2,884,910) (2,884,910) (2,884,910)
(1,155,704) (1,079,379) (981,278) (860,530) (716,402) (548,188)
(3,708,193) (3,631,868) (3,533,767) (3,413,019) (3,268,891) (3,100,677)
- - - - - -
- - - - - -
- - - - - -
- - - - - -
- - - - - -
- - - - - -
- - - - - -
55,591 76,326 98,101 120,748 144,128 168,214
- - - - - -
- - - - - -
- - - - - -
- - - - - -
- - - - - -
- - - - - -
- - - - - -
- - - - - -
- - - - - -
- - - - - -
- - - - - -
- - - - - -
- - - - - -
- - - - - -
- - - - - -
- - - - - -
- - - - - -
193,203 219,062 245,790 273,424 302,017 331,585
- - - - - -
- - - - - -
- - - - - -
- - - - - -
- - - - - -
332,421 332,421 332,421 332,421 332,421 332,421
(2,884,910) (2,884,910) (2,884,910) (2,884,910) (2,884,910) (2,884,910)
(354,985) (135,923) 109,867 383,291 685,308 1,016,893
(2,907,474) (2,688,412) (2,442,622) (2,169,198) (1,867,181) (1,535,596)
- - - - - -
- - - - - -
- - - - - -
- - #N/A #N/A #N/A #N/A
- - - - - -
- - #N/A #N/A #N/A #N/A
193,203 219,062 #N/A #N/A #N/A #N/A
- - - - - -
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- - - - - -
- - - - - -
- - - - - -
- - - - - -
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- - - - - -
- - - - - -
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- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
362,157 393,767 426,453 460,245
- - - -
- - - -
- - - -
- - - -
- - - -
332,421 332,421 332,421 332,421
(2,884,910) (2,884,910) (2,884,910) (2,884,910)
1,379,050 1,772,817 2,199,270 2,659,515
(1,173,439) (779,672) (353,219) 107,026
- - - -
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#N/A #N/A #N/A #N/A
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#N/A #N/A #N/A #N/A
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Standard Loan
Beginning Balance -
Draw - -
Principal Payments - -
Interest Owed - -
Interest Paid - -
Ending Balance - -
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Mar 2021 Apr 2021 May 2021 Jun 2021 Jul 2021 Aug 2021
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Sep 2021 Oct 2021 Nov 2021 Dec 2021 Jan 2022 Feb 2022
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Mar 2022 Apr 2022 May 2022 Jun 2022 Jul 2022 Aug 2022
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Sep 2022 Oct 2022 Nov 2022 Dec 2022 Jan 2023 Feb 2023
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Mar 2023 Apr 2023 May 2023 Jun 2023 Jul 2023 Aug 2023
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Sep 2023 Oct 2023 Nov 2023 Dec 2023 Jan 2024 Feb 2024
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Mar 2024 Apr 2024 May 2024 Jun 2024 Jul 2024 Aug 2024
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Sep 2024 Oct 2024 Nov 2024 Dec 2024 Jan 2025 Feb 2025
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Mar 2025 Apr 2025 May 2025 Jun 2025 Jul 2025 Aug 2025
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Sep 2025 Oct 2025 Nov 2025 Dec 2025 Jan 2026 Feb 2026
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Mar 2026 Apr 2026 May 2026 Jun 2026 Jul 2026 Aug 2026
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Sep 2026 Oct 2026 Nov 2026 Dec 2026 Jan 2027 Feb 2027
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Mar 2027 Apr 2027 May 2027 Jun 2027 Jul 2027 Aug 2027
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Sep 2027 Oct 2027 Nov 2027 Dec 2027 Jan 2028 Feb 2028
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Mar 2028 Apr 2028 May 2028 Jun 2028 Jul 2028 Aug 2028
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Sep 2028 Oct 2028 Nov 2028 Dec 2028 Jan 2029 Feb 2029
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Mar 2029 Apr 2029 May 2029 Jun 2029 Jul 2029 Aug 2029
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Sep 2029 Oct 2029 Nov 2029 Dec 2029 Jan 2030 Feb 2030
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Mar 2030 Apr 2030 May 2030 Jun 2030 Jul 2030 Aug 2030
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Sep 2030 Oct 2030 Nov 2030 Dec 2030 Jan 2031 Feb 2031
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Mar 2031 Apr 2031 May 2031 Jun 2031 Jul 2031 Aug 2031
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Sep 2031 Oct 2031 Nov 2031 Dec 2031 Jan 2032 Feb 2032
- - - - - -
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Mar 2032 Apr 2032 May 2032 Jun 2032
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
Operating Model Autopilot Input
PROFIT AND LOSS
Income
Subscription Fees 686,205
Total Income
Export Check
Cost of Revenue (COGS)
Customer Support
Payroll - Support
Employee Benefits - Support 2,973
Employer Taxes - Support 5,567
Salaries - Support 59,501
Total Payroll - Support
Software & Tools - Support 1.1%
Total Customer Support
Service Delivery
Hosting 7.1%
Total Service Delivery
Total Cost of Revenue
Gross Profit
Export Check
Expenses
Engineering
Contract Labor - R&D 28,977
Payroll - R&D
Employee Benefits - R&D 4,450
Employer Taxes - R&D 19,450
Salaries - R&D 215,694
Total Payroll - R&D
Total Engineering
Export Check
General & Admin
Bank Fees 272
Dues & Subscriptions 732
Education 3,123
Insurance - General 783
Legal & Professional Fees
Accounting 6,878
Total Legal & Professional Fees
Meals and Entertainment
In-Office Meals (100%) 5,188
Total Meals and Entertainment
Office Expenses
Equipment & Hardware 5,185
Supplies 3,093
Total Office Expenses
Payroll - G&A
Employee Benefits - G&A 1,794
Employer Taxes - G&A 2,383
Salaries - G&A 28,700
Total Payroll - G&A
Rent or Lease 25,000
Taxes & Licenses 267
Telephone & Internet 2,597
Travel
Airfare 5,870
Lodging 5,133
Transportation 1,085
Travel Meals 2,013
Total Travel
Total General & Admin
Export Check
Sales & Marketing
Marketing
Advertising 168,785
Payroll - Marketing
Employee Benefits - Marketing 1,800
Employer Taxes - Marketing 2,115
Salaries - Marketing 23,500
Total Payroll - Marketing
Promotional
Total Marketing
Sales
Payroll - Sales
Employee Benefits - Sales 1,576
Employer Taxes - Sales 3,645
Sales Commissions 39,490
Salaries - Sales 40,500
Total Payroll - Sales
Total Sales
Total Sales & Marketing
Export Check
Total Expenses
Net Operating Income
Export Check
Other Income
Total Other Income
Other Expenses
Total Other Expenses
Net Income
Export Check
BALANCE SHEET
Assets
Current Assets
Bank Accounts
Checking
Total Bank Accounts
Total Current Assets
Export Check
Fixed Assets
Accumulated Depreciation -
Computer Equipment -
Total Fixed Assets
Export Check
Other Assets
Accumulated Amortization -
Security Deposit -
Start Up/Organization Costs -
Total Other Assets
Export Check
Total Assets
Export Check
Liabilities and Equity
Liabilities
Current Liabilities
Credit Cards
Amex (1,756)
Total Credit Cards
Other Current Liabilities
Deferred Revenue
Payroll Clearing (352)
Total Other Current Liabilities
Total Current Liabilities
Export Check
Long-Term Liabilities
Fishless Capital 2,050,000
Invoker Investor 500,000
J-Dog -
Total Long-Term Liabilities
Export Check
Total Liabilities
Export Check
Equity
Common Stock -
Opening Balance Equity 332,421
Retained Earnings (1,614,072)
Net Income
Total Equity
Export Check
Total Liabilities and Equity
Export Check
Balance Check
- - - - - -
- - - - - -
(87,851) (88,124) (102,956) (94,595) (82,065) (78,132)
- - - - - -
- - - - - -
- - - - - -
- - - - - -
- - - - - -
- - - - - -
- - - - - -
- - - - - -
- - - - - -
- - - - - -
962,267 971,917 868,961 774,366 692,301 614,169
- - - - - -
- - - - - -
332,421 332,421 332,421 332,421 332,421 332,421
(332,421) (332,421) (332,421) (332,421) (332,421) (332,421)
(87,851) (175,975) (278,931) (373,526) (455,591) (533,723)
(87,851) (175,975) (278,931) (373,526) (455,591) (533,723)
- - - - - -
962,267 971,917 868,961 774,366 692,301 614,169
- - - - - -
- - - - - -
- - - - - -
- - - - - -
357 (2,113) - - - -
(239) (113) - - - -
118 (2,226) - - - -
(87,733) (90,350) (102,956) (94,595) (82,065) (78,132)
- - - - - -
- - - - - -
- - - - - -
- - - - - -
- - - - - -
- - - - - -
550,000 100,000 - - - -
500,000 - - - - -
- - - - - -
- - - - - -
1,050,000 100,000 - - - -
- - - - - -
962,267 9,650 (102,956) (94,595) (82,065) (78,132)
- - - - - -
Jul 2018 Aug 2018 Sep 2018 Oct 2018 Nov 2018 Dec 2018
- - - - - -
- - - - - -
(94,045) (89,766) (114,445) (131,881) (140,597) (177,194)
- - - - - -
- - - - - -
- - - - - -
- - - - - -
- - - - - -
- - - - - -
- - - - - -
- - - - - -
- - - - - -
- - - - - -
520,124 430,358 315,913 784,032 643,435 466,241
- - - - - -
- - - - - -
332,421 332,421 332,421 332,421 332,421 332,421
(332,421) (332,421) (332,421) (332,421) (332,421) (332,421)
(627,768) (717,534) (831,979) (963,860) (1,104,457) (1,281,651)
(627,768) (717,534) (831,979) (963,860) (1,104,457) (1,281,651)
- - - - - -
520,124 430,358 315,913 784,032 643,435 466,241
- - - - - -
- - - - - -
- - - - - -
- - - - - -
- - - - - -
- - - - - -
- - - - - -
(94,045) (89,766) (114,445) (131,881) (140,597) (177,194)
- - - - - -
- - - - - -
- - - - - -
- - - - - -
- - - - - -
- - - - - -
- - - 600,000 - -
- - - - - -
- - - - - -
- - - - - -
- - - 600,000 - -
- - - - - -
(94,045) (89,766) (114,445) 468,119 (140,597) (177,194)
- - - - - -
Jan 2019 Feb 2019 Mar 2019 Apr 2019 May 2019 Jun 2019
- - - - - -
- - - - - -
(169,010) (180,892) (174,863) (119,112) (141,449) (111,427)
- - - - - -
- - - - - -
- - - - - -
- - - - - -
- - - - - -
- - - - - -
- - - - - -
- - - - - -
- - - - - -
- - - - - -
797,231 616,339 441,476 322,364 480,915 369,488
- - - - - -
- - - - - -
332,421 332,421 332,421 332,421 332,421 332,421
(1,614,072) (1,614,072) (1,614,072) (1,614,072) (1,614,072) (1,614,072)
(169,010) (349,902) (524,765) (643,877) (785,326) (896,753)
(1,450,661) (1,631,553) (1,806,416) (1,925,528) (2,066,977) (2,178,404)
- - - - - -
797,231 616,339 441,476 322,364 480,915 369,488
- - - - - -
- - - - - -
- - - - - -
- - - - - -
- - - - - -
- - - - - -
- - - - - -
(169,010) (180,892) (174,863) (119,112) (141,449) (111,427)
- - - - - -
- - - - - -
- - - - - -
- - - - - -
- - - - - -
- - - - - -
500,000 - - - 300,000 -
- - - - - -
- - - - - -
- - - - - -
500,000 - - - 300,000 -
- - - - - -
330,990 (180,892) (174,863) (119,112) 158,551 (111,427)
- - - - - -
Jul 2019 Aug 2019 Sep 2019 Oct 2019 Nov 2019 Dec 2019
- - - - - -
- - - - - -
(90,944) (70,463) (50,019) (46,019) (76,357) (77,269)
- - -
- - - - - -
- - - - - -
- - - - - -
- - -
- - - - - -
- - - - - -
- - - - - -
- - - - - -
- - -
278,544 208,081 158,062 145,043 131,686 144,416
- - -
- - - - - -
332,421 332,421 332,421 332,421 332,421 332,421
(1,614,072) (1,614,072) (1,614,072) (1,614,072) (1,614,072) (1,614,072)
(987,697) (1,058,160) (1,108,179) (1,154,198) (1,230,555) (1,307,825)
(2,269,348) (2,339,811) (2,389,830) (2,435,849) (2,512,206) (2,589,476)
- - -
278,544 208,081 158,062 145,043 131,686 144,416
- - -
- - - - - -
- - - - - -
- - - - - -
- - - - - -
33,000 63,000 90,000
- - - - - -
- - - 33,000 63,000 90,000
(90,944) (70,463) (50,019) (13,019) (13,357) 12,731
- - -
- - - - - -
- - - - - -
- - - - - -
- - - - - -
- - -
- - - - - -
- - - - - -
- - - - - -
- - - - - -
- - - - - -
- - -
(90,944) (70,463) (50,019) (13,019) (13,357) 12,731
- - -
Jan 2020 Feb 2020 Mar 2020 Apr 2020 May 2020 Jun 2020
- - - - - -
- - - - - -
- - - - - -
(77,132) (57,562) (57,983) (82,383) (63,605) (43,197)
- - - - - -
- - - - - -
- - - - - -
- - - - - -
- - 100,000 100,000 100,000 100,000
- - - - - -
- - 100,000 100,000 100,000 100,000
- - - - - -
332,421 332,421 332,421 332,421 332,421 332,421
(1,614,072) (1,614,072) (1,614,072) (1,614,072) (1,614,072) (1,614,072)
(1,384,957) (1,442,518) (1,500,501) (1,582,884) (1,646,489) (1,689,686)
(2,666,608) (2,724,169) (2,782,152) (2,864,535) (2,928,140) (2,971,337)
- - - - - -
- - - - - -
- - - - - -
- - - - - -
114,000 135,000 120,000 105,000 90,000 86,000
- - - - - -
114,000 135,000 120,000 105,000 90,000 86,000
36,868 77,438 62,017 22,617 26,395 42,803
- - - - - -
- - (100,000) - - -
- - - - - -
- - (100,000) - - -
- - - - - -
- - - - - -
- - - - - -
- - - - - -
- - - - - -
- - - - - -
- - - - - -
- - - - - -
(23,104) (3,296) 16,231 35,473 54,443 73,144
- - - - - -
- - - - - -
- - - - - -
- - - - - -
100,000 100,000 100,000 100,000 100,000 100,000
- - - - - -
100,000 100,000 100,000 100,000 100,000 100,000
- - - - - -
332,421 332,421 332,421 332,421 332,421 332,421
(1,614,072) (1,614,072) (1,614,072) (1,614,072) (1,614,072) (1,614,072)
(1,712,790) (1,716,086) (1,699,855) (1,664,382) (1,609,939) (1,536,795)
(2,994,441) (2,997,737) (2,981,506) (2,946,033) (2,891,590) (2,818,446)
- - - - - -
- - - - - -
- - - - - -
- - - - - -
70,000 54,000 38,000 58,000 78,000 98,000
- - - - - -
70,000 54,000 38,000 58,000 78,000 98,000
46,896 50,704 54,231 93,473 132,443 171,144
- - - - - -
- - - - - -
- - - - - -
- - - - - -
- - - - - -
- - - - - -
- - - - - -
- - - - - -
- - - - - -
- - - - - -
- - - - - -
- - - - - -
93,463 113,493 133,239 152,707 171,901 190,828
- - - - - -
- - - - - -
- - - - - -
- - - - - -
100,000 100,000 100,000 100,000 100,000 100,000
- - - - - -
100,000 100,000 100,000 100,000 100,000 100,000
- - - - - -
332,421 332,421 332,421 332,421 332,421 332,421
(1,614,072) (1,614,072) (1,614,072) (1,614,072) (1,614,072) (1,614,072)
(1,443,332) (1,329,839) (1,196,601) (1,043,894) (871,992) (681,164)
(2,724,983) (2,611,490) (2,478,252) (2,325,545) (2,153,643) (1,962,815)
- - - - - -
- - - - - -
- - - - - -
- - - - - -
129,000 148,000 131,000 114,000 97,000 92,000
- - - - - -
129,000 148,000 131,000 114,000 97,000 92,000
222,463 261,493 264,239 266,707 268,901 282,828
- - - - - -
- - - - - -
- - - - - -
- - - - - -
- - - - - -
- - - - - -
- - - - - -
- - - - - -
- - - - - -
- - - - - -
- - - - - -
- - - - - -
211,374 231,633 251,608 271,307 290,734 311,776
- - - - - -
- - - - - -
- - - - - -
- - - - - -
100,000 100,000 100,000 100,000 100,000 100,000
- - - - - -
100,000 100,000 100,000 100,000 100,000 100,000
- - - - - -
332,421 332,421 332,421 332,421 332,421 332,421
(1,614,072) (1,614,072) (1,614,072) (1,614,072) (1,614,072) (1,614,072)
(469,790) (238,157) 13,451 284,758 575,492 887,268
(1,751,441) (1,519,808) (1,268,200) (996,893) (706,159) (394,383)
- - - - - -
- - - - - -
- - - - - -
- - - - - -
86,000 68,000 50,000 68,000 86,000 115,000
- - - - - -
86,000 68,000 50,000 68,000 86,000 115,000
297,374 299,633 301,608 339,307 376,734 426,776
- - - - - -
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- - - - - -
- - - - - -
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- - - - - -
- - - - - -
Renewals
Beginning Balance
Renewals, Annual
Churn, Annual
Contraction, Annual
Recognized Revenue
Deferred Revenue Ending Balance
New Revenue
Beginning Balance
New Revenue, Annual
Recognized Revenue, Annual
Deferred Revenue Ending Balance, New Customers
$0 $0 $0 $0 $0
$0 $0 $0 $0 $0
- - - - -
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$0 $0 $0 $0 $0 $0
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- -
-
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-
Jan-20 Feb-20 Mar-20 Apr-20 May-20 Jun-20
$0 $0 $0 $0 $0 $0
$0 $0 $0 $0 $0 $0
- - - - - -
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$0 $0 $0 $0 $0 $0
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Jul-20 Aug-20 Sep-20 Oct-20 Nov-20 Dec-20
$0 $0 $0 $0 $0 $0
$0 $0 $0 $0 $0 $0
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- $0 $0 $0 $0 $0
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$0 $0 $0 $0 $0 $0
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-
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Jan-21 Feb-21 Mar-21 Apr-21 May-21 Jun-21
$0 $0 $0 $0 $0 $0
$0 $0 $0 $0 $0 $0
- - - - - -
$0 $0 $0 $0 $0 $0
- - - - - -
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$0 $0 $0 $0 $0 $0
- - - - - -
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-
- -
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-
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Jul-21 Aug-21 Sep-21 Oct-21 Nov-21 Dec-21
$0 $0 $0 $0 $0 $0
$0 $0 $0 $0 $0 $0
- - - - - -
$0 $0 $0 $0 $0 $0
- - - - - -
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$0 $0 $0 $0 $0 $0
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-
- -
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Jan-22 Feb-22 Mar-22 Apr-22 May-22 Jun-22
$0 $0 $0 $0 $0 $0
$0 $0 $0 $0 $0 $0
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$0 $0 $0 $0 $0 $0
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$0 $0 $0 $0 $0 $0
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-
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Jul-22 Aug-22 Sep-22 Oct-22 Nov-22 Dec-22
$0 $0 $0 $0 $0 $0
$0 $0 $0 $0 $0 $0
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$0 $0 $0 $0 $0 $0
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$0 $0 $0 $0 $0 $0
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-
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-
Jan-23 Feb-23 Mar-23 Apr-23
$0 $0 $0 $0
$0 $0 $0 $0
- - - -
$0 $0 $0 $0
- - - -
- - - -
- - - -
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$0 $0 $0 $0
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-
- -
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- -
-
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-
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-
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-
- -
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SaaS Financial Model 2.0 Example PnL_Jan_2018 PnL_Feb_2018 PnL_Mar_2018 PnL_Apr_2018 PnL_May_2018
Profit and Loss
All Dates
Jan 2018 Feb 2018 Mar 2018 Apr 2018 May 2018
Income
Subscription Fees 303,373.00 321,057.00 340,521.00 360,770.00 386,024.00
Total Income $303,373.00 $321,057.00 $340,521.00 $360,770.00 $386,024.00
Cost of Goods Sold
Customer Support
Payroll - Support
Employee Benefits - Support 985 985 985 1,182.00 1,182.00
Employer Taxes - Support 2,340.00 2,340.00 2,340.00 2,808.00 2,808.00
Salaries - Support 26,000.00 26,000.00 26,000.00 31,200.00 31,200.00
Total Payroll - Support $29,325.00 $29,325.00 $29,325.00 $35,190.00 $35,190.00
Software & Tools - Support 4,958.00 5,068.00 5,152.00 5,195.00 5,317.00
Total Customer Support $34,283.00 $34,393.00 $34,477.00 $40,385.00 $40,507.00
Service Delivery
Hosting 30,517.00 32,284.00 35,963.00 36,287.00 38,013.00
Total Service Delivery $30,517.00 $32,284.00 $35,963.00 $36,287.00 $38,013.00
Total Cost of Goods Sold $64,800.00 $66,677.00 $70,440.00 $76,672.00 $78,520.00
Gross Profit $238,573.00 $254,380.00 $270,081.00 $284,098.00 $307,504.00
Expenses
General & Admin
Bank Fees
Dues & Subscriptions 770 947 574 761 823
Education 1,774.00 1,642.00 1,544.00 1,737.00 1,912.00
Insurance 663.00 663.00 663.00 663.00 663.00
Legal & Professional Fees
Accounting 2,250.00 2,346.00 2,806.00 3,195.00 3,233.00
Total Legal & Professional Fees $2,250.00 $2,346.00 $2,806.00 $3,195.00 $3,233.00
Meals and Entertainment
In-Office Meals (100%) 5,751.00 6,018.00 6,036.00 5,888.00 6,181.00
Total Meals and Entertainment $5,751.00 $6,018.00 $6,036.00 $5,888.00 $6,181.00
Office Expenses
Equipment & Hardware 2,500.00 2,500.00 2,500.00 2,500.00 3,400.00
Supplies 1,323.00 1,581.00 1,755.00 1,781.00 1,869.00
Total Office Expenses $3,823.00 $4,081.00 $4,255.00 $4,281.00 $5,269.00
Payroll - G&A
Employee Benefits - G&A 900 900 900 900 900
Employer Taxes - G&A 1,500.00 1,500.00 1,500.00 1,500.00 1,500.00
Salaries - G&A 16,666.00 16,666.00 16,666.00 16,666.00 16,666.00
Total Payroll - G&A $19,066.00 $19,066.00 $19,066.00 $19,066.00 $19,066.00
Rent or Lease 6,790.00 6,790.00 6,790.00 6,790.00 6,790.00
Software & Tools - G&A 1,158.00
Taxes & Licenses 0.00 0.00 0.00 0.00 0.00
Telephone & Internet 1,356.00 1,406.00 1,406.00 1,406.00 1,506.00
Travel
Airfare 3,404.00 3,380.00 3,666.00 3,752.00 3,906.00
Lodging 2,487.00 2,849.00 3,138.00 3,532.00 3,337.00
Transportation $579.00 $498.00 $311.00 706.00 914.00
Travel Meals $671.00 $583.00 $888.00 $1,219.00 $1,474.00
Total Travel $7,141.00 $7,310.00 $8,003.00 $9,209.00 $9,631.00
Total General & Admin 50,542.00 50,269.00 51,143.00 52,996.00 55,074.00
Research & Development
Contract Labor - R&D 20,800.00 21,162.00 24,016.00 24,060.00 23,821.00
Payroll - R&D
Employee Benefits - R&D 2,966.00 3,164.00 3,361.00 3,361.00 3,361.00
Employer Taxes - R&D 14,850.00 15,600.00 16,574.00 16,574.00 16,574.00
Salaries - R&D $165,000.00 $173,328.00 $184,161.00 $184,161.00 $184,161.00
Total Payroll - R&D $182,816.00 $192,092.00 $204,096.00 $204,096.00 $204,096.00
Total Research & Development $203,616.00 $213,254.00 $228,112.00 $228,156.00 $227,917.00
Sales & Marketing
Marketing
Advertising 43,624.00 46,167.00 48,966.00 51,878.00 55,509.00
Payroll - Marketing
Employee Benefits - Marketing 450 450 450 450 450
Employer Taxes - Marketing 529.00 529.00 529.00 529.00 529.00
Salaries - Marketing $5,875.00 $5,875.00 $5,875.00 $5,875.00 $5,875.00
Total Payroll - Marketing $6,854.00 $6,854.00 $6,854.00 $6,854.00 $6,854.00
Software & Tools - Marketing $352.00
Total Marketing $50,830.00 $53,021.00 $55,820.00 $58,732.00 $62,363.00
Promotional 0 500 0 0 0
Sales
Payroll - Sales
Employee Benefits - Sales 394.00 394.00 591.00 591.00 591.00
Employer Taxes - Sales 900.00 900.00 1,350.00 1,350.00 1,350.00
Salaries - Sales $10,000.00 $10,000.00 $15,000.00 $15,000.00 $15,000.00
Sales Commissions $11,652.00 $14,166.00 $21,021.00 $21,868.00 $27,274.00
Total Payroll - Sales $22,946.00 $25,460.00 $37,962.00 $38,809.00 $44,215.00
Software & Tools - Sales $77.00
Total Sales $23,023.00 $25,460.00 $37,962.00 $38,809.00 $44,215.00
Total Sales & Marketing $73,853.00 $78,981.00 $93,782.00 $97,541.00 $106,578.00
Total Expenses $328,011.00 $342,504.00 $373,037.00 $378,693.00 $389,569.00
Net Operating Income -$89,438.00 -$88,124.00 -$102,956.00 -$94,595.00 -$82,065.00
Net Income -$89,438.00 -$88,124.00 -$102,956.00 -$94,595.00 -$82,065.00
PnL_Jun_2018 PnL_Jul_2018 PnL_Aug_2018 PnL_Sep_2018 PnL_Oct_2018 PnL_Nov_2018 PnL_Dec_2018 PnL_Jan_2019
Jun 2018 Jul 2018 Aug 2018 Sep 2018 Oct 2018 Nov 2018 Dec 2018 Jan 2019
Feb 2019 Mar 2019 Apr 2019 May 2019 Jun 2019 Jul 2019 Aug 2019 Sep 2019
Oct 2019 Nov 2019 Dec 2019 Jan 2020 Feb 2020 Mar 2020 Apr 2020
Apr 2018 May 2018 Jun 2018 Jul 2018 Aug 2018 Sep 2018
0 0 0 0 0 0
0 0 0 0 0 0
$0.00 $0.00 $0.00 $0.00 $0.00 $0.00
0 0 0 0 0 0
0 0 0 0 0 0
0 0 0 0 0 0
$0.00 $0.00 $0.00 $0.00 $0.00 $0.00
$772,779.00 $690,714.00 $612,582.00 $518,537.00 $428,771.00 $314,326.00
Oct 2018 Nov 2018 Dec 2018 Jan 2019 Feb 2019 Mar 2019
0 0 0 0 0 0
0 0 0 0 0 0
$0.00 $0.00 $0.00 $0.00 $0.00 $0.00
0 0 0 0 0 0
0 0 0 0 0 0
0 0 0 0 0 0
$0.00 $0.00 $0.00 $0.00 $0.00 $0.00
$782,445.00 $641,848.00 $464,654.00 $787,530.00 $597,955.00 $413,824.00
Apr 2019 May 2019 Jun 2019 Jul 2019 Aug 2019 Sep 2019
0 0 0 0 0 0
0 0 0 0 0 0
$0.00 $0.00 $0.00 $0.00 $0.00 $0.00
0 0 0 0 0 0
0 0 0 0 0 0
0 0 0 0 0 0
$0.00 $0.00 $0.00 $0.00 $0.00 $0.00
$284,883.00 $433,129.00 $310,846.00 $208,372.00 $125,877.00 $65,839.00
Oct 2019 Nov 2019 Dec 2019 Jan 2020 Feb 2020 Mar 2020
0 0 0 0 0 0
0 0 0 0 0 0
$0.00 $0.00 $0.00 $0.00 $0.00 $0.00
0 0 0 0 0 0
0 0 0 0 0 0
0 0 0 0 0 0
$0.00 $0.00 $0.00 $0.00 $0.00 $0.00
$338,519.00 $319,614.00 $295,403.00 $281,579.00 $255,410.00 $263,817.19
0 0 0 0 0 0
332,421.00 332,421.00 332,421.00 332,421.00 332,421.00 332,421.00
-1,615,659.00 -1,615,659.00 -1,615,659.00 -2,884,910.00 -2,884,910.00 -2,884,910.00
-1,226,135.00 -1,245,040.00 -1,269,251.00 -13,824.00 -39,993.00 -31,585.81
-$2,509,373.00 -$2,528,278.00 -$2,552,489.00 -$2,566,313.00 -$2,592,482.00 -$2,584,074.81
$338,519.00 $319,614.00 $295,403.00 $281,579.00 $255,410.00 $263,817.19
BS_Apr_2020
Apr 2020
263,700.19
$263,700.19
$263,700.19
0
0
$0.00
0
0
0
$0.00
$263,700.19
-1,756.00
-$1,756.00
-352
-$352.00
-$2,108.00
2,350,000.00
500,000.00
0
$2,850,000.00
$2,847,892.00
0
332,421.00
-2,884,910.00
-31,702.81
-$2,584,191.81
$263,700.19
SaaS Financial Model 2.0 Example CFS_Jan_2018 CFS_Feb_2018
Statement of Cash Flows
All Dates
Mar 2018 Apr 2018 May 2018 Jun 2018 Jul 2018 Aug 2018
Sep 2018 Oct 2018 Nov 2018 Dec 2018 Jan 2019 Feb 2019
0 0
0 0
0 0
0 0
$0.00 $0.00 $0.00 $0.00 $0.00 $0.00
-$114,445.00 -$131,881.00 -$140,597.00 -$177,194.00 -$177,124.00 -$189,575.00
0 0
0 0
0 0
$0.00 $0.00 $0.00 $0.00 $0.00 $0.00
600,000.00 500,000.00
0 0
0 0
0 0
$0.00 $0.00
$0.00 $0.00
$0.00 $600,000.00 $0.00 $0.00 $500,000.00 $0.00
-$114,445.00 $468,119.00 -$140,597.00 -$177,194.00 $322,876.00 -$189,575.00
CFS_Mar_2019 CFS_Apr_2019 CFS_May_2019 CFS_Jun_2019 CFS_Jul_2019 CFS_Aug_2019
Mar 2019 Apr 2019 May 2019 Jun 2019 Jul 2019 Aug 2019
0
0
0
0
$0.00 $0.00 $0.00 $0.00 $0.00 $0.00
-$184,131.00 -$128,941.00 -$151,754.00 -$122,283.00 -$102,474.00 -$82,495.00
0
0
0
$0.00 $0.00 $0.00 $0.00 $0.00 $0.00
300,000.00
0
0
0
$0.00
$0.00
$0.00 $0.00 $300,000.00 $0.00 $0.00 $0.00
-$184,131.00 -$128,941.00 $148,246.00 -$122,283.00 -$102,474.00 -$82,495.00
CFS_Sep_2019 CFS_Oct_2019 CFS_Nov_2019 CFS_Dec_2019 CFS_Jan_2020 CFS_Feb_2020
Sep 2019 Oct 2019 Nov 2019 Dec 2019 Jan 2020 Feb 2020
0
0
0
0
$0.00 $0.00 $0.00 $0.00 $0.00 $0.00
-$60,038.00 -$27,320.00 -$18,905.00 -$24,211.00 -$13,824.00 -$26,169.00
0
0
0
$0.00 $0.00 $0.00 $0.00 $0.00 $0.00
300,000.00
0
0
0
0
0
$0.00 $300,000.00 $0.00 $0.00 $0.00 $0.00
-$60,038.00 $272,680.00 -$18,905.00 -$24,211.00 -$13,824.00 -$26,169.00
CFS_Mar_2020 CFS_Apr_2020
8,407.19 -117
$0.00 $0.00
$8,407.19 -$117.00
$0.00 $0.00
$0.00 $0.00
$8,407.19 -$117.00
MRR
Breakout
date mrr_new mrr_churn mrr_contraction mrr_expansion
1/1/2018 10,664 -1,016 -800 6,386
2/1/2018 12,381 -3,045 -1,420 9,771
3/1/2018 13,625 -4,000 -990 10,829
4/1/2018 14,174 -7,821 -400 14,296
5/1/2018 17,678 -1,299 -1,800 10,675
6/1/2018 10,809 -2,598 -700 7,930
7/1/2018 24,213 -7,812 -1,450 9,677
8/1/2018 16,395 -8,364 -2,370 8,318
9/1/2018 15,996 -8,533 -2,260 8,642
10/1/2018 16,173 -8,825 -3,040 8,879
11/1/2018 16,119 -8,574 -3,068 8,613
12/1/2018 16,188 -8,644 -3,804 8,711
1/1/2019 17,314 -8,681 -3,812 8,734
2/1/2019 27,567 -8,633 -4,579 8,686
3/1/2019 18,539 -10,383 -4,573 8,711
4/1/2019 42,280 -2,350 0 17,421
5/1/2019 22,097 -10,374 -5,261 8,704
6/1/2019 32,061 -12,109 -5,227 8,709
7/1/2019 32,170 -15,665 -5,183 8,709
8/1/2019 31,973 -14,188 -5,224 13,931
9/1/2019 27,487 -15,378 -5,211 19,158
10/1/2019 28,725 -16,660 -8,789 20,221
11/1/2019 28,146 -15,195 -11,199 20,013
12/1/2019 30,851 -18,807 -11,220 20,138
1/1/2020 33,081 -19,092 -14,719 23,190
2/1/2020 34,068 -21,654 -12,226 25,377
3/1/2020 25,128 -34,418 -15,131 20,276
4/1/2020 17,600 -38,975 -14,756 10,675
Active Customers
Graph Breakout
mrr_reactivation mrr mrr_new_count mrr_churn_count mrr_reactivation_
count
0 303,370 10 1 0
0 321,057 11 2 0
0 340,521 12 2 0
0 360,770 13 3 0
0 386,024 14 1 0
0 401,465 10 2 0
0 426,093 21 4 0
0 440,072 14 5 0
0 453,917 14 5 0
0 467,104 14 5 0
0 480,194 14 5 0
0 492,645 16 5 0
0 506,200 15 5 0
0 529,241 25 5 0
0 541,535 17 6 0
0 598,886 38 4 0
0 614,052 20 6 0
0 637,486 29 7 0
0 657,516 32 9 0
0 684,010 30 6 0
0 710,065 26 9 0
0 733,560 21 9 0
0 755,324 22 6 0
0 776,285 25 4 0
0 798,744 25 1 0
0 824,308 28 6 0
0 820,163 20 9 0
0 794,707 14 12 0
Upgrades Downgrades
Graph Graph Graph
total customers mrr_expansion_c downgrades
ount
237 3 1
218 4 2
228 3 2
238 5 1
251 7 2
259 5 1
276 5 2
285 5 3
294 5 3
303 5 4
312 5 4
323 5 5
333 5 5
353 5 6
364 5 6
398 10 1
412 5 7
434 5 7
457 5 7
479 8 7
496 11 7
508 11 7
524 11 7
545 14 10
571 14 15
605 13 17
616 12 17
618 11 19
Customer Name Renewal Date Renewal Amount
Billing Interval (months)