Business English Intermediate Review 7 British English Student

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BUSINESS ENGLISH · BUSINESS ISSUES · INTERMEDIATE (B1-B2)

BUSINESS
ENGLISH:
INTERMEDIATE
REVIEW 7
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1 Going on a business trip

Complete the following description of problems on business trips with vocabulary from the Going on
a business trip worksheet. The first letter of each word has been done for you.

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1. I was on business in the Middle East once and I found it very a because it was so
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hot outside that I started to s and I couldn’t stop. Fortunately, we were able to
go back to the hotel but by the time I got there, all of my clothes were wet.
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2. I had some problems when I went to Korea because the i I had been given seemed
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to d from the one I had been given. So I wasn’t prepared for any of the activities
we did as they were all in the wrong order.
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3. I arrived in Vietnam for business one time to find that I didn’t have the right v . My
colleagues were waiting for me for two hours at the airport while I sorted the situation out with
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customs. It caused me a lot of e because it was all my fault.

4. My most difficult situation was when I was in France. I went to kiss one of the women I was
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introduced to on the c , but she moved and I managed to h her
in the face and I made her nose bleed.

5. I rented a car while I was in Dubai, but the GPS didn’t work and I found it really difficult to
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n around the city just using the signs. So it took me a lot longer to get everywhere.
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It was a real n because I was late for everything and came very close to crashing
the car several times.

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INTERMEDIATE (B1-B2)

BUSINESS ENGLISH: INTERMEDIATE REVIEW 7

2 Innovation and product development III

Complete the following sentences with vocabulary from the Innovation and product development III
worksheet.

1. If someone does not have enough money to pay their bills and the money they owe to other
people, they are .

2. The stage just before the release of a product where all the final details are being checked is called
the stage.

3. A company or person who makes a particular product is called the .

4. If there’s a serious problem with a product, the company may have to do a which
can be very expensive.

5. The people who benefit from a project or an investment are called the .

6. If there is focus by the media on something which means a lot of people know about it, it’s called
.

7. A problem with a product that means it does not work in the way that it should is called a
.

8. A basic model of a product that you make to see if it will work or look the way you want it to look
is called a .

9. The elements of a service that the customers or users experience is called the .

10. Another name for a stage of a process or project is a .

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INTERMEDIATE (B1-B2)

BUSINESS ENGLISH: INTERMEDIATE REVIEW 7

3 Branding

Read the conversation at the beginning of the meeting and complete the gaps 1 - 10 with vocabulary
from the box. There are more words than gaps.

Alexandra: Right everyone, I want to get everyone’s ideas on our branding. I’m thinking of asking a
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design company to design a for us that we can put on all of our products
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and for our company, adverts and so on, that will help the customers
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identify us. I think it will be a nice element which will help with the
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way customers us. I’d really like something that is
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which gives an idea of quality, but is also and fashionable.
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Darren: We could do that, or how about a ? You know, a fun character like
Ronald McDonald. That could be really popular with the younger customers we have.
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Serena: I think the cost of doing that might be a bit for us, Darren. I don’t
think we have enough money in the budget. I’m also not sure it will really set the right
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for all of our products. We have a lot of customers in the 50 and over
demographic who aren’t going to want to see a cartoon character.
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Darren: I see what you mean. I just think we shouldn’t do something that is so
and is a bit different to what everyone else is doing.
Alexandra: I agree with Serena. There is a limit to how much we can spend on this and we do need
it to appeal to all of our customers, not just the younger ones.

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BUSINESS ENGLISH: INTERMEDIATE REVIEW 7

4 Side jobs

Complete the gaps 1 - 10 in the introduction of the following essay with words from the Side jobs
worksheet. The first letter of each word has been done for you.

Times have changed a great deal over the last few decades. A large number of people find themselves
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in situations where money is extremely t and because they are not being paid a
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l w and they can quickly s into d .
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Many make a choice to take a l from the bank, but then find it very difficult to
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p o the debt which only adds to their w . A lot
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of people will try to find a s h as a way of making additional money.
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Companies which have profited from the g e , like Uber and Deliveroo,
can provide opportunities to work in your free time delivering food or driving a taxi and some people
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even do this work full time. However, critics argue that there is a large amount of e
in this industry with workers finding that they are making very little money for their efforts, while tech
companies make a massive profit. The answer, it seems, is for companies to start paying proper wages
so that so many people aren’t forced to work in their free time just to put food on the table.

5 Trade fairs

Complete the following sentences with vocabulary from the Trade fairs worksheet.

1. If you think someone is capable of less than they actually are, then you them.

2. Companies generally go to a trade fair so they can their products or services to


potential customers and other companies.

3. In a computer or a smartphone, a is one million units of memory.

4. If you need to show information on a wall or a screen, you may need to use a .

5. At an exhibition, your company may rent an area where they can display their products which is
called a , or a which is a table or small structure to put products
on.

6. At an exhibition, you will have the chance to directly with customers who will be
able to talk to you about your products.

7. At an exhibition, you will be able to demonstrate your products and show their
to customers.

8. A small pen which is used for drawing on a computer or phone screen is called a .

9. A lot of computers and nearly all smartphones have which allow you to control
them with your fingers.

Review 7: ________ out of 100 points in total

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INTERMEDIATE (B1-B2)

BUSINESS ENGLISH: INTERMEDIATE REVIEW 7

6 Speaking exercise

Part A: Answer the following questions.

1. Do people in your company travel abroad for business? Why / why not?
2. What do you think you have to do to prepare for a business trip to another country?
3. What can go wrong on a business trip that you have to think about?
4. What are the benefits of travelling abroad on business?

Part B: Describe what you should do if you are going to a trade fair.

You should say:

• What you need to do to prepare.


• What you need to do when you’re at the trade fair.
• What are the benefits of going to a trade fair.

You should also talk about what you could say about your company’s products or services to interested
customers.

Part C: Answer the following questions

1. Why is branding important?


2. What branding does your company use?
3. What decisions did your company need to make when it was thinking about its branding?
4. What do you think are the positives and negatives about your company’s branding?

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