Tech Saksham

Case Study Report

Data Analytics with Power BI

“Real-Time Analysis of Bank

Customers”
“College Name”
NM ID NAME

Trainer Name
Master Trainer
 ABSTRACT

In the digital age, data has become an invaluable asset for businesses, particularly in the
banking sector. The proposed project, “Real-Time Analysis of Bank Customers,” aims to
leverage PowerBI, a leading business intelligence tool, to analyze and visualize real-time
customer data. This project will enable banks to gain deep insights into customer behavior,
preferences, and trends, thereby facilitating data-driven decision-making and enhancing
customer satisfaction. The real-time analysis will allow banks to respond promptly to changes
in customer behavior or preferences, identify opportunities for cross-selling and up-selling, and
tailor their products and services to meet customer needs. The project will also contribute to
the broader goal of digital transformation in the banking sector, promoting efficiency,
innovation, and customer-centricity.

INDEX
Sr. No. Table of Contents Page No.

1 Chapter 1: Introduction 4

2 Chapter 2: Services and Tools Required 6

3 Chapter 3: Project Architecture 7

4 Chapter 4: Modeling and Result 9

5 Conclusion 18

6 Future Scope 19

7 References 20

8 Links 21
 CHAPTER 1

INTRODUCTION

1.1 Problem Statement

In today’s competitive banking landscape, understanding customer behavior and preferences is

crucial for customer retention and revenue generation. However, banks often face challenges in
analyzing customer data due to the sheer volume and velocity of data generated. Traditional
data analysis methods are time-consuming and often fail to provide real-time insights. This
lack of real-time analysis can lead to missed opportunities for customer engagement, cross-
selling, and up-selling, impacting the bank’s revenue generation and customer satisfaction.
Furthermore, the complexity and diversity of customer data, which includes transaction
history, customer feedback, and demographic data, pose additional challenges for data
analysis.

1.2 Proposed Solution

The proposed solution is to develop a PowerBI dashboard that can analyze and visualize real-
time customer data. The dashboard will integrate data from various sources such as transaction
history, customer feedback, and demographic data. It will provide a comprehensive view of
customer behavior, preferences, and trends, enabling banks to make informed decisions. The
dashboard will be interactive, user-friendly, and customizable, allowing banks to tailor it to
their specific needs. The real-time analysis capability of the dashboard will enable banks to
respond promptly to changes in customer behavior or preferences, identify opportunities for
cross-selling and up-selling, and tailor their products and services to meet customer needs.

1.3 Feature
 Real-Time Analysis: The dashboard will provide real-time analysis of customer data.
 Customer Segmentation: It will segment customers based on various parameters like age,
income, transaction behavior, etc.

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 Trend Analysis: The dashboard will identify and display trends in customer behavior.
 Predictive Analysis: It will use historical data to predict future customer behavior.

1.4 Advantages
 Data-Driven Decisions: Banks can make informed decisions based on real-time data analysis.
 Improved Customer Engagement: Understanding customer behavior and trends can help
banks engage with their customers more effectively.
 Increased Revenue: By identifying opportunities for cross-selling and up-selling, banks can
increase their revenue.

1.5 Scope

The scope of this project extends to all banking institutions that aim to leverage data for
decision-making and customer engagement. The project can be further extended to incorporate
more data sources and advanced analytics techniques, such as machine learning and artificial
intelligence, to provide more sophisticated insights into customer behavior. The project also
has the potential to be adapted for other sectors, such as retail, healthcare, and
telecommunications, where understanding customer behavior is crucial. Furthermore, the
project contributes to the broader goal of digital transformation in the banking sector,
promoting efficiency, innovation, and customer-centricity.

CHAPTER 2

SERVICES AND TOOLS REQUIRED

2.1 Services Used

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  Data Collection and Storage Services: Banks need to collect and store customer data
in real-time. This could be achieved through services like Azure Data Factory, Azure
Event Hubs, or AWS Kinesis for real-time data collection, and Azure SQL Database or
AWS RDS for data storage.

 Data Processing Services: Services like Azure Stream Analytics or AWS Kinesis Data
Analytics can be used to process the real-time data.

 Machine Learning Services: Azure Machine Learning or AWS SageMaker can be

used to build predictive models based on historical data.

2.2 Tools and Software used

Tools:

 PowerBI: The main tool for this project is PowerBI, which will be used to create
interactive dashboards for real-time data visualization.

 Power Query: This is a data connection technology that enables you to discover,
connect, combine, and refine data across a wide variety of sources.

Software Requirements:

 PowerBI Desktop: This is a Windows application that you can use to create reports
and publish them to PowerBI.

 PowerBI Service: This is an online SaaS (Software as a Service) service that you use
to publish reports, create new dashboards, and share insights.

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  PowerBI Mobile: This is a mobile application that you can use to access your reports
and dashboards on the go.

CHAPTER 3

PROJECT ARCHITECTURE

3.1 Architecture

USER FRONTEND BACKEND

HTML 5 NODEJS 14.0

Database

Here’s a high-level architecture for the project:

1. Data Collection: Real-time customer data is collected from various sources like bank
transactions, customer interactions, etc. This could be achieved using services like
Azure Event Hubs or AWS Kinesis.
2. Data Storage: The collected data is stored in a database for processing. Azure SQL
Database or AWS RDS can be used for this purpose.
3. Data Processing: The stored data is processed in real-time using services like Azure
Stream Analytics or AWS Kinesis Data Analytics.
4. Machine Learning: Predictive models are built based on processed data using Azure
Machine Learning or AWS SageMaker. These models can help in predicting customer
behavior, detecting fraud, etc.
5. Data Visualization: The processed data and the results from the predictive models are
visualized in real-time using PowerBI. PowerBI allows you to create interactive
dashboards that can provide valuable insights into the data.
6. Data Access: The dashboards created in PowerBI can be accessed through PowerBI
Desktop, PowerBI Service (online), and PowerBI Mobile.
This architecture provides a comprehensive solution for real-time analysis of bank customers.
However, it’s important to note that the specific architecture may vary depending on the bank’s

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existing infrastructure, specific requirements, and budget. It’s also important to ensure that all
tools and services comply with relevant data privacy and security regulations.

CHAPTER 4

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 MODELING AND RESULT

Manage relationship

The “disp” file will be used as the main connector as it contains most key

identifier (account id, client id and disp id) which can be use to relates the 8

data files together. The “district” file is use to link the client profile

geographically with “district id”

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Modelling for Gender and Age data

Notice that the Gender and age of the client are missing from the data. These

can be formulated from the birth number YYMMDD where at months (the 3rd

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and 4th digits) greater than 50 means that client is a Female. We can create a

column for Gender.

For birthday, we need to reduce the birth month of the female by 50 and then

change the date format to DD/MM/YYYY adding 1900 to the year.

For Age, we shall assume it is year 1999 as explain previously and use it to

minus from the birth year.

Replacing values

Set some fields to English for easy understanding, we replace values to English

with the Power Query Editor.

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Changing the order of Region name at Power Query

Duplicate the “district /region” then split column using space as delimiter.

Then merge column by Region and direction. Refer to applied steps for details.

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Grouping of age by ranges

As the customers’ age ranges from 12 to 88, we shall group them into different

generation age range for easier profiling, we will group the ages into 5 groups.

The Gen Y are youths,

Gen X are young working adults, some starting their families

Baby Boomer are working adults with families.

The silent Generations some are working and retired, living on pensions.

The greatest Generation, retired elderly living on pensions.

Credit Rating and Loan Status

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As the Loan status uses A, B, C, D which are not reader friendly. We can add a

column to represent what it stands for, we also simplify the classification of

those with late or default on payment as bad credit, refer to the table below for

details on the new columns added.

Values of such as “account Id” have also been set as Text.

And District name have been categorized as place to be use for the map to

show the sum of the inhabitants in each region.

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Dashboard

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CONCLUSION

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The project “Real-Time Analysis of Bank Customers” using PowerBI has successfully
demonstrated the potential of data analytics in the banking sector. The real-time analysis of
customer data has provided valuable insights into customer behavior, preferences, and trends,
thereby facilitating informed decision-making. The interactive dashboards and reports have
offered a comprehensive view of customer data, enabling the identification of patterns and
correlations. This has not only improved the efficiency of data analysis but also enhanced the
bank’s ability to provide personalized services to its customers. The project has also
highlighted the importance of data visualization in making complex data more understandable
and accessible. The use of PowerBI has made it possible to present data in a visually appealing
and easy-to-understand format, thereby aiding in better decision-making.

FUTURE SCOPE

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The future scope of this project is vast. With the advent of advanced analytics and machine
learning, PowerBI can be leveraged to predict future trends based on historical data.
Integrating these predictive analytics into the project could enable the bank to anticipate
customer needs and proactively offer solutions. Furthermore, PowerBI’s capability to integrate
with various data sources opens up the possibility of incorporating more diverse datasets for a
more holistic view of customers. As data privacy and security become increasingly important,
future iterations of this project should focus on implementing robust data governance
strategies. This would ensure the secure handling of sensitive customer data while complying
with data protection regulations. Additionally, the project could explore the integration of real-
time data streams to provide even more timely and relevant insights. This could potentially
transform the way banks interact with their customers, leading to improved customer
satisfaction and loyalty.

REFERENCES

https://medium.com/analytics-vidhya/analysis-of-bank-customers-using-dashboard-in-power-bi-a366f2b3e563

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 LINK

https://github.com/githubtraining/hellogitworld.git

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