Prime Minister’s Strategy Unit

Connecting the UK:

the Digital Strategy

March 2005

A joint report with:

Department of Trade and Industry
 Contents
¾ Foreword by the Prime Minister and Secretary of State for Trade and Industry

¾ Executive summary

¾ Section 1: A ‘digitally rich’ UK – progress to date

¾ Section 2: The ‘digital divide’: problems with low take-up

¾ Section 3: Why should the Government intervene to promote take-up?

¾ Section 4: How can we close the digital divide and become a world leader in
digital excellence?

• Raising our game:

Making the UK a world leader in digital excellence

ƒ Action 1: Transform learning with ICT

ƒ Action 2: Set up a “Digital Challenge” for LAs

ƒ Action 3: Make the UK the safest place to use the Internet

ƒ Action 4: Promote the creation of innovative broadband content

• Constructing a robust strategy to achieve our vision

ƒ Action 5: Set out a strategy for transformation of delivery of public

services

ƒ Action 6: Ofcom’s strategy should consider improving competition

and take-up in the broadband market

• Tackling social exclusion & bridging the digital divide

ƒ Action 7: Improve accessibility to technology for the digitally

excluded and ease of use for the disabled

ƒ Action 8: Review the digital divide in 2008

1
2
Foreword by the Prime Minister and Secretary of State for Trade and
Industry

This Government has always recognised the impact that information and
communication technology can have on our everyday lives, at home and at
work. We have worked successfully with industry and invested in a range of
ground-breaking programmes to transform the UK from a poor relation to a
digitally rich nation in just a few years. We now have a world-leading position
in digital TV. We have the most extensive – and one of the most competitive
– broadband markets in the G7. And virtually all households in the UK are
within easy-reach of a UK online centre where they can access the internet in
a safe, secure and supportive environment.

While we can rightly celebrate this progress, we cannot, and should not, think
the job is done. We must harness the power of ICT to modernise public
services so they are as personalised, efficient and responsive as the most
successful companies. We must be in the forefront of new technologies to
remain globally competitive. And most important of all, we must make sure the
whole of society can experience the benefits of the internet. Too many people
still don’t enjoy the advantages of that ICT offers.

We are committed to ending the digital divide for families with children by the
end of the third term. The Prime Minister’s Strategy Unit and the DTI, in
partnership with industry, are setting out this strategy to make the UK a world
leader in digital excellence and the first nation to close the digital divide.

The strategy set out in this report includes a national scheme to give more
secondary school pupils the opportunity to access PCs and laptops –
equipped with parental controls - at home and new ways to fight against
internet crime including a new multi-agency child internet safety centre to
protect our children. We have a range of measures to improve accessibility to
technology for the digitally excluded and ease of use for the disabled including
giving all learners on basic skills courses an email address.

3
We will also launch a ‘digital challenge’ – modelled on the highly successful
European City of Culture competition – which will be an exciting opportunity
for local authority partnerships to develop and showcase really innovative
ways of modernising public services and engaging the hard-to reach with the
digital world.

We strongly welcome this report as a clear sign of our continuing commitment

to ensure that everyone in our country has the opportunity to benefit from the
transformative power of ICT. The conclusions in this report will be
implemented by government and will play a crucial role in improving the
cohesion of our society, the wealth of our economy and the quality of life of
our people.

Rt Hon Tony Blair MP and Rt Hon Patricia Hewitt MP

4
 Executive summary

1. In the last five years, we have made substantial progress towards our
vision of a ‘digitally rich’ UK. Since 1999 there has been a transformation in
the way the UK economy and civil society have embraced new technology
and the UK has moved from bottom of the pack into the premiership of digital
excellence. We have a world-leading position in digital TV. We have one of
the most advanced and most competitive mobile phone markets in the world
with 3G now starting to make a real impact. We implemented the EU
telecoms framework rapidly and in full, and with the advent of Ofcom we
remain the leader in regulatory - and deregulatory - innovation.

2. In broadband, we have gone from being a poor relation to having the most
extensive – and one of the most competitive – broadband markets in the G7.
By this summer, over 99% of the population will have broadband services
available. Prices are falling and data speeds are increasing. In terms of
competitiveness, the UK has maintained its third position overall, behind
Japan and Canada.

3. However if the UK is to thrive in the future, to succeed in competitive

markets and to enjoy better and better services, all of us need to be confident
and comfortable, living and working in a digital world. Information and
communication technology (ICT) has become all pervasive in our working
lives and increasingly in our homes as well. How we adopt and use this
technology will be crucial for our future prosperity.

4. We need therefore to create a country at ease in the digital world. Where all
have the confidence to access the new and innovative services that are
emerging, whether delivered by computer, mobile phone, digital television or
any other device, and where we can do so in a safe and secure environment.

5. But there is still evidence of a digital divide with some groups largely
excluded from benefiting from access to the Internet. But cost is not the only

5
or even the main barrier to take-up. First, some individuals may not have the
confidence or skills to use computers, even though they may actually want to
get online. Others do not see the relevance of the Internet to their needs.
They do not see how ICT and broadband particularly can transform their lives.

6. Government has a clear role in helping to promote and increase public

awareness about the Internet and harness the economic and social returns in
a way that benefits all society. We aim to make the UK a world leader in
digital excellence with public services that are even more responsive,
personalised and efficient than the leading companies that have so
successfully deployed the Internet to serve their customers. We will help
protect consumers from the dangers of the “darker side” of the digital world.
We will use ICT to minimise social exclusion and ensure that the UK is the
first nation to succeed in closing the digital divide.

7. In order to achieve this vision we need to harness the transformative power

of ICT and to make the rewards of that transformation available to all by
overcoming the barriers to take-up. The Government is therefore committed to
taking the following action:

¾ The Government will ensure that ICT is embedded in education to improve

the quality of learning experience for all, re-engage those who have been
disaffected and equip children with skills increasingly essential in the
workplace. All learners will have their own virtual learning space where
they can store and access their work. We will also aim to give secondary
school pupils – including those from low-income backgrounds - the
opportunity to access ICT at home and ensure schools can buy
equipment at the lowest possible prices through a national procurement
scheme. As part of this scheme, we will aim to have anti-virus software,
firewalls and parental controls installed as standard.

¾ The Government will launch, in collaboration with industry a “Digital

Challenge” awarded to a local authority and its partners – both public and
private - to establish by 2008 universal local access to advanced public
services delivered through and powered by information technology. The

6
 winner will have the opportunity to demonstrate the ability to transform
service delivery through a holistic use of technology to deliver truly modern
services for modern citizens.

¾ The Government will work with the ICT industries to create the safest
possible online environment. Backed by the police, charities and the
industry, the Home Office will set up a multi-agency national Internet
safety centre to deter criminals targeting the UK for Internet crime and
reassure parents. We will work with the banking industry to make that
sector a market leader in terms of online authentication. The Department
of Trade and Industry will explore with industry how best to deal with
unsuitable material, including more effective use of parental controls,
firewalls and web blocking technology and to raise awareness on best
practice in operating safely online.

¾ The Government will work to create the right environment for the creation
of innovative broadband content. We will set out guidance on
broadband content procurement by the public sector, informed by an
industry perspective. We are already a leader on mobile and wireless
technologies. We want the UK to be a world leader in allowing people to
use or reach any content, with any device, anywhere, anytime. Content,
whether as a business tool, for entertainment, a community portal, e-
learning or generated by consumers themselves is the main driver for
increasing the effective use of ICT.

¾ The Government will draw up a vision of public service delivery

transformed by modern technology and a strategy for achieving that
vision. As part of that strategy, the Government will consider how it moves
its business to a wholly digital environment where it is appropriate and
cost-effective. Private-sector services transformed by modern technology
to give more choice, greater personalization, convenience and flexibility
have become enormously popular. There is a real opportunity to transform
public service delivery if government seizes the opportunity offered by
effective use of modern information technology in a strategic way.

7
¾ The Government will ask Ofcom to take account of the prospects for
home broadband take up, with a particular focus on uptake amongst the
more disadvantaged. We will also ask Ofcom to monitor take up across
social groupings and age bands to give a clear picture of the development
of the market and the prospects for widening access to broadband
technologies.

¾ The Government is committed to improving accessibility to technology for

the digitally excluded and ease of use for the disabled.

• We will take further steps towards closing the digital divide by

building on the network of UK Online centres and other communal
access points - giving adult learners the support, incentives and
skills they need to make the most of ICT. We will also ensure that
every adult who enrols on a basic skills course is given an
email account.

• We will assess any changes necessary to the Home Computing

Initiative to make it more attractive to lower earners and to
businesses to implement.

• We will give a clear commitment to ensuring that all government

websites and online services present no barriers to use for those
with disabilities. We will also raise awareness both in private
and public sectors about these barriers.

¾ These measures will make substantial inroads in creating a more digitally

inclusive society. We also expect the market to drive take-up and use,
through the creation of new and innovative services, falling prices and
awareness-raising. So the Government will review the position in 2008 in
order to explore whether further action is necessary to close any residual
digital divide.

8. The issues raised above are truly cross-departmental. Taken as a whole

they go beyond the scope of any one department or the new e-Government

8
Unit and even beyond government into the private sector. It is therefore
important to establish a process or structure that drives forward the
implementation of the digital strategy and reports on progress. Under
Ministerial ownership, OGC and eGU will support DTI in determining the right
structure to drive forward a programme to implement the strategy. This will
include appropriate representation from government departments, No10, and
other key stakeholders eg the Broadband Stakeholder Group.

9
 A ‘digitally rich’ UK – progress to date

“Universal internet access is vital if we are not only to avoid social divisions
over the new economy but to create a knowledge economy of the future which
is for everyone. Because it’s likely that the internet will be as ubiquitous and
as normal as electricity is today. For business. Or for individuals.”

The Prime Minister – Knowledge 2000 Conference.

1. The Government in 1997 identified the growth and application of ICT and
the development of electronic services and the skills to use them as crucial to
the UK economy. The UK was lagging behind and the Government resolved
to tackle these issues and move the UK to the forefront of e-commerce and
digital services. Modernisation of the UK’s economy and public services
through new technology was placed centre stage in the 1998 Knowledge
Economy White Paper and the consequent decision to create the Office of the
e-Envoy and Minister for e-commerce.

2 In the last five years, we have made substantial progress towards our vision
of a ‘digitally rich’ UK. We have a world-leading position in digital TV. We
have one of the most advanced and most competitive mobile phone markets
in the world with 3G now starting to make a real impact. We implemented the
EU telecoms framework in full with the advent of Ofcom and we remain the
leader in regulatory – and deregulatory - innovation.

The picture in 1999

3. On the eve of implementation of the White Paper the first e-envoy had to
coach a country at the bottom of the league in key areas of the e-economy.
Internet access prices were among the highest with the UK costing around
$15 per month more than leading countries for moderate levels of use. Our
broadband market was non-existent placing us 24th out of the 32 OECD

10
countries for take-up. Less than 1 in 10 households were online and the
population that were online were predominantly young, rich and male: only
9% of the over 65s, 3% of the lowest income decile and 52% of males
compared to 39% of females were online in 1999.

4. It was a similar story for UK businesses. UK business attitudes towards the

Internet were conservative with only 7% of board directors seeing the Internet
as a strategic issue for their business. As a result only 25% of businesses had
a web site and fewer than 16% were selling online.

5. Furthermore the use of ICT in education was seriously lagging – only 17%
of primary schools were connected to the Internet and pupil/PC ratios were
high with 18 pupils per PC in primary schools and 9 in secondary.

The Turning Point

6. Since 1999 there has been a transformation in the way the UK economy
and civil society has embraced new technology and the UK has moved into
the premiership of digital excellence.

Pro-competitive policies have driven access prices down to

among the lowest in the world

56.00

46.00

36.00

26.00

16.00

6.00
Canada UK France US Germany Japan Italy

Source: OECD Communications Outlook Sep

2002 Off-peak @ 40hrs/ month rate

11
UK - the most extensive & competitive broadband market in the G7

7. In broadband, we have gone from being a poor relation in 2001 to having

the most extensive – and one of the most competitive – broadband markets in
the G7. At the beginning of 2002 only 66% of the population had broadband
services available to them, and there were only 350,000 subscribers. Now,
7 million addresses (twenty times as many) have broadband connections with
a new connection being made about every ten seconds.

8. By this summer, over 99% of the population will have broadband services
available. Prices are falling, data speeds are increasing; and services are
becoming more and more compelling – for example online photo albums,
auction sites, and most recently, the delivery of video on demand. In recent
months we have seen a range of higher speed broadband services (2 to 8
Mbit/s) being launched by operators.

9. These developments combine to place the UK in a strong position

internationally. In 2001 we said that we wanted the UK to have the most
extensive and competitive broadband market in the G7 by 2005. The recently
published International Broadband Market Comparisons shows that the UK
reached the position of the most extensive broadband market in the G7 during
Q3 2004, jumping from third place by overtaking Japan and Canada. In terms
of competitiveness, the UK has maintained its third position overall, behind
Japan and Canada. BT, in response to competitive pressures, has invested
hundreds of millions of pounds to bring broadband to over 99% of the
population this year.

Rural Areas have not been left behind

10. The digital revolution has not been restricted to metropolitan centres. The
Government has worked closely with those in rural areas to ensure that the
benefits technology can deliver are shared across the UK. We have worked
with stakeholders at all levels in the public, private and voluntary sectors to

12
 identify best practice and value for money to address the problems and issues
relevant to rural areas.

11. And the results have been impressive. Just recently the Community
Broadband Network announced that it had identified community broadband
activity in more than 550 locations in the UK (and many of which have been in
rural areas), with services provided by 260 organisations (community, public
and private enterprises). Many of these projects are innovating around
access technologies (mainly wireless networks), community engagement and
the development of new content and services.

UK – the best place in the world for e-business

12. We also said we wanted the UK to be the best place in the world for e-
business and this is fast becoming a reality.

Business use of ICT has become pervasive

100
90
80
% Businesses Online

70
60

50
40
30
20
10
0
10-49 50-249 250-999 1000+ 10 or more
Employment Sizeband

Source: Employment weighted data from

2002 ONS e-commerce Enquiry

13. The International Benchmarking Study, released in November 2004,

shows that UK businesses are now amongst the most sophisticated users of
ICT in the world, certainly competing with the G7 and Australia, Ireland, South
Korea and Sweden. The study places the UK in third place (almost level with

13
Ireland and very close to leaders, Sweden) according to its index of
sophisticated use of ICT - this is a leap of four places from 7th in the previous
year. The report also shows that 69% of UK businesses are now using
broadband. Other key findings include:

• UK businesses are amongst the leaders for adoption of new

technologies such as Voice over IP and desktop video conferencing.
• The proportion of micro and small businesses with a website
increased by 16 percentage points.
• 30% of micro businesses are now trading online, up from 17%, and
31% of small businesses are trading online, up from 22%.
• Many more businesses now measure the benefits of ICT and are
among the most likely to have both a written business plan and a
documented ICT strategy.
• Businesses are using ICT more to interact with others. UK businesses
are among the most likely to publish information for customers online
and more businesses are buying from suppliers online.
• More businesses are connected to the Internet through broadband, due
to xDSL usage increasing from 13% last year to 24% this year

14. Today the effective use of broadband is the key to improved productivity
and economic competitiveness. This is well understood by our competitors
and our inward investors. A survey by the Institute of Directors1 found that
84% of respondents using broadband saw a quantifiable increase in
productivity and 61% said broadband had delivered cost savings.

Ofcom: Creating dynamic and competitive market place

15. Regulatory change has played an important part in the creation of the
UK’s strong broadband market. The UK has put in place a world-leading
regulatory framework, bringing the regulation of the converging markets of

1
Institute of Directors, 2004 ‘Broadband: its impact on British Business’

14
broadcasting and telecommunications under a single regulator, Ofcom, in
December 2003.

16. The reduction in cost of local loop unbundling services2 is another key
development for UK broadband competition. BT have now unbundled over
31,000 loops (fully and shared). We are seeing existing LLU operators
operating more aggressively, launching new services of increasing
sophistication and speeds of 4Mbps and more, and we are also seeing
serious investment commitments by new LLU operators. LLU prices are
now amongst the lowest in Europe. By the end of March 2005 LLU
operators will be providing service from more than 600 exchanges. Many of
these will have multiple operators providing service. These developments will
provide the platform for operators to grow towards their forecasts of 1 million
LLU lines by December 2005.

The safest place in the world to access the Internet

17. Notwithstanding the many opportunities created by the rapid development

of ICT, there are also risks and threats. The government has worked with
industry to make the UK one of the safest places in the world from which to
access the Internet.

Protecting children
18. The UK is now a world leader in child protection on the Internet. The
Internet Watch Foundation (IWF) was set up with the industry and law
enforcement agencies to combat the incidence of child pornography images.
The Home Secretary's Task Force on Child Protection on the Internet was
established in 2001 to help protect children the world over from abuse fuelled
by criminal misuse of new technologies. The Task Force has, for example,
developed and run public awareness campaigns, developed models of good
practice for providers of various Internet services, developed training for

2
A process by which BT’s exchange lines are physically disconnected from BT’s network and
connected to other operators’ networks. This enables operators other than BT to use the BT local loop
(the access network connection between the customer’s premises and the local exchange, usually a loop
comprised of two copper wires) to provide services to customers.

15
professionals and proposed changes to legislation. Task Force members are
currently working with the BSI to develop a kitemark standard for child
protection software.

19. The UK is now setting the agenda in the G8 where for example we are
working to develop an international database of child abuse images and
tackle organised crime's involvement and we are planning an Internet safety
conference to raise the profile of the issue and share good practice with our
G8 colleagues.

Combating e-crime in general

20. There has been much work on information security. Recent successes
include the progress on Project Endurance - a public/private partnership to
help consumers and small businesses protect themselves against security
threats. In addition, a new ITsafe (www.itsafe.gov.uk) service will provide the
less technically literate users with proven, Plain English advice on protecting
their computers and mobile phones. The Home Office is also working on an e-
crime strategy that will enhance the ability of the National High Tech Crime
Unit, set up in 2001, and local police forces to pursue cybercriminals.

UK is a world leader in high-quality, innovative content

21. People buy modern technology for the services it delivers, not for its own
sake. Much of the emphasis over the last three years has been on ensuring
that the infrastructure for broadband technology is widely available. This
infrastructure facilitates the growth of high-quality, sophisticated broadband
content. These networks enable the government to deliver advanced
broadband services in education and health and other key public services –
such as medical imaging transfer and video and audio-rich pedagogic material
– more freely. The National Programme for IT in the NHS demonstrates that
the government is committed to using broadband to deliver services, but
putting the service/content first and using broadband as a necessary platform
to deliver it.

16
22. With our end-to-end capability in content production and distribution, there
is considerable potential for the UK to leverage these advantages, to
accelerate growth and international competitiveness. The UK’s world-class
creative industries have the potential to take advantage of the growth of
broadband and its pivotal contribution to a thriving knowledge economy.

Government investment has brought Internet access into every

community

23. In order to tackle the clear inequality of access to the Internet in 1999 we
have invested in bringing the Internet into every community. There are now
over 6,000 UK online centres in the UK – places were people can access the
Internet in a safe, secure environment and where they also receive technical
support and training. UK online centres have targeted areas where they are
likely to have the most impact on inequality – they operate in all 88
Neighbourhood Renewal Areas and in 2000 deprived wards. Centres are in
diverse venues ranging from community centres to libraries, colleges and high
street cyber-cafés. 95% of households are within 5 km of a centre and
virtually all households in the UK are within 10kms of a UK online or Learn
Direct Centre. Independent research has found that 96% of the population is
aware of where they can access the Internet. Over 75% of centres are
broadband connected.

Modern services for modern citizens – public service delivery powered

by information technology

24. Modern services in the public and private sector are powered by robust,
functional information technology. Technology delivers the right information to
the right place at the right time to allow front line workers to do their jobs. The
use of information technology allows a decision to be taken in real time,
without back office processing or data entry delays. The technology is, quite
rightly, invisible. Public services are also increasingly provided on a self-
service basis over the Internet.

17
25. The Government is investing billions of pounds in new systems to support
service delivery. In many cases, such as the NHS National Programme for IT,
we are delivering radical solutions, unique in the world. The following are only
a few examples:

Self Assessment online: Individuals can see their tax accounts live online;
raise questions for personal reply; and opt to receive reminders by email or
mobile phone. This facility, developed, built and delivered in under a year,
was used 4 million times last year.

Directgov: Launched in April 2004, this is the Government's flagship digital

service, designed around the needs of the user. It brings together information
from across many Whitehall departments in one place, making it easier for
people to find and access government information and services. A powerful
demonstration of how departments can work together to deliver more public
services built around the needs of the citizen. January 2005 saw more than
one million unique users accessing the site.

Halton ‘Benefits Express’: an IT system on a bus, connected to council

networks by mobile phone. Benefits’ staff are able to process claims in
people’s houses, and help with access to other services. Processing time for
benefits claims has been reduced from eight weeks to less than a fortnight,
saving time and avoiding frustration for both claimants and front-line staff.

The Government Gateway: Running for the past four years, the Gateway is
a centralised registration point for government services online, offering nearly
50 services from 20 different government entities to 5.1 million registered
users. Over the last 12 months, Gateway has had 100% operational
availability, while January 2005 saw 275 000 successful authentications take
place in just one day. Over the next 12 months, more than 24 new

18
departments or Local Authorities are due to make services available on the
Gateway.

Three-quarters of Government services are now

available electronically

80%

70%

60%
% Services Online

50%

40%

30%

20%

10%

0%
Mar-00

Nov-00

Mar-01

Nov-01

Mar-02

Nov-02

Mar-03

Nov-03

Mar-04
Jul-00

Jul-01

Jul-02

Jul-03

8,600 Jobpoints: This is the world’s largest network of touch-screen kiosks

and the most popular government webservice. Jobpoints are provided in
Jobcentre Plus offices and other locations - ranging from supermarkets to
prisons – for people to search for and display job vacancies, training courses,
childcare providers and other information.

Department for Work and Pensions Payment Modernisation Programme:

Direct payment of benefits into a bank or building society account is replacing
the old fashioned order book, providing a safe, convenient, modern and more
efficient way of paying benefits. Over 21 million accounts are already being
paid by direct payment, now the normal method of payment for new
customers.

Pension Credit: A complex IT project to deliver the new Pension Credit

system. 1.8 million personnel records were migrated without disruption, and

19
the system is now delivering Pension Credit to 2.6 million households (3.2
million individuals). It won Project of the Year 2004 from the Association for
Project Management.

OS MasterMap: a definitive digital map of Great Britain, providing

detailed geographic information for a wide range of business and
government purposes. OS MasterMap underpins a huge range of
commercial services used by millions of people every day.

Young people’s services – UCAS is on the brink of going all-electronic.

Student Loans are moving online. Nearly 30% of practical driving test
bookings are now made online - around 40,000 bookings a month. Booking of
theory tests online has now reached nearly 40%, with over 170 000 tests
booked in the last quarter of 2004.

Companies House electronic registration service: This electronic service

was developed in partnership with Company Formation Agents. 65% of
company registrations are now made via the electronic route – reducing red
tape, making it easier to start a business.

Businesslink.gov.uk: A website providing business, particularly SMEs, with

easy access to government information, advice, funding and training. The site
has had more than 5 million visits since its launch with around 1 million page
views per week by the business community.

26. Looking forward, the challenge for Government is to ensure that we seize
the opportunities offered by the widespread availability of high speed
networks and the growing acceptance of electronic services in people’s daily
lives. Some services enabled by modern technologies have had a profound
impact that was not foreseen: the budget airline industry is now a social
phenomenon reaching almost all parts of society, but would not have been

20
possible without the Internet. Mobile phones are very much the norm in
almost all sections of society below a certain age and people use them to
maintain their personal networks of friends, family and contacts in a way that
was not envisaged when they were first launched. The message for us is that
people will adopt new technologies when the value proposition to them as
individuals or families is strong enough, and that we must be open and quick
to seize the opportunities that present themselves to us over the coming years
– opportunities that we may not yet recognise. Rising to this challenge will be
an important task for the Cabinet Office e-Government Unit and Council of
Government Chief Information Officers as they draw-up a strategy for the use
of ICT in transforming public services.

21
 The digital divide: problems with low take-up

1. Despite this significant progress, take-up of e-services remains an issue

particularly for some groups who have most to gain. There is clear evidence of
a digital divide which prevents those from low income backgrounds from
benefiting3.

Families with home computers and the Internet

by social grade
100%
90%
80%
Home computer
70% only
60%
50%
40%
30%
Home computer
20% with Internet
10%
0%
AB C1 C2 D E Total
Source: BMRB TGI (2004)

2. What do we know about the “digital divide”?

¾ There is a strong correlation between household income and Internet

access. People from socio-economic groups A/B are three times more
likely to have home access than DE members.4
¾ In the third quarter of 2004, 48% of households in the UK had not chosen
to access the Internet from home.5
¾ Increases in take-up of home Internet have been entirely among the C1
and AB groups. The rate of connection among the DE groupings has
remained around the 20% level since 2001.6

3
SEU, 2005 ‘Inclusion through Innovation’ forthcoming report from the Social Exclusion Unit
4
BMRB TGI (2004)
5
ONS, December 2004, 'Internet Access' http://www.statistics.gov.uk/cci/nugget.asp?id=8
6
Hall Aitken, 'Evaluation of CMF funded UK online centres - final report'

22
 Proportion of households with home internet access,
by income decile

100
Highest decile
90
80 Eight decile
70
Sixth decile
60
50
Fifth decile
40
30 Third decile
20
Lowest decile
10
0
98-99 99-00 00-01 01-02 02-03 03-04
Source: ONS (2004)

¾ According to the ONS, 40% of children have no home access to the

internet.7 However, it should be noted that Prof Sonia Livingstone8 found
that 23% of children have never accessed the internet from home and
currently 29% lack such access.
¾ Single parent households are significantly less likely to have home Internet
access than households with two adults. 9

Main reasons for not having the internet

100%
All
90% 100% Have no
need
80% 27%

70%
Prefer to
60% shop in
person
50% 31%

40% Security
concerns
30% 19%
20% Other
23%
10%

0%
Source: ONS (2004)

7
ONS, December 2004, 'Internet Access' http://www.statistics.gov.uk/cci/nugget.asp?id=8
8
LSE, UK Children Go Online
9
Family Resources Survey - Great Britain 2001-02

23
3. Why does the divide exist?

¾ Research evidence shows that improving access can help to some extent
in bridging the digital divide. By far the biggest barrier to accessing ICT
is interest and motivation, followed by a lack of perceived need.10 53%
of adults who do not use the internet state that they ‘Do not want to /need
to / have an interest’. Trials aimed at closing the digital divide in
disadvantaged areas suggest these perceptions do change once internet
technology is introduced into lives.
¾ Confidence & knowledge - 35% of all Internet non-users lack the
knowledge or confidence to use the Internet.11
¾ Total operating costs of PCs and the Internet are still too high. However,
research shows that many non-users estimate the costs of purchasing
computing equipment and the expenses incurred for Internet access to be
more than twice the real cost.12
¾ PC packages are too complex which reinforces the view that ‘PCs are
not for me’.

Main reasons for not using the Internet regularly

50%
46%
45%
Zzz Content is critical. There is almost a complete absence
40%of relevant
40%
35% 13
content for people who are experiencing some
35% form of exclusion.
30%
Broadband is important in ‘hooking’ users as it supports a richer, more
25%
interactive content, increases reliability, and makes the internet a more
20%

satisfying experience
15% 12% – less waiting, more surfing.12% 11%
9% 9%
10%
There is some evidence to suggest (including ODPM’s Inclusion through
5%
Innovation project) that Home PC uptake and internet access have
0%
No interest No benefit Content Security Knowledge/ Someone No
reached saturation
for me point with about
concerns 30-40%
concerns of the
confidence population
else uses not Cost
for connection usingis too
high
me
ONS 2004

10
Hall Aitken, 2003 ‘Evaluation of CMF funded UK online centres’
11
ONS, October 2004' First Release: Internet Access,’
12
GLA, 2003, 'Connecting people, tackling exclusion?'
13
Hellawell, 2002 ‘Beyond Access – ICT and Social Exclusion’

24
¾ Content is critical. Most people who suffer social exclusion have yet to be
convinced that there is content relevant to them. Driven by the market, the
Internet is full of content aimed at affluent consumers targeted at middle
income groups14
¾ Broadband is important in ‘hooking’ users as it supports a richer, more
interactive content, increases reliability, and makes the Internet a more
satisfying experience – less waiting, more surfing.

4. Education, information, support and easy access to ICT are therefore

crucial to ensuring that people from low income backgrounds reap the
benefits of the digital world.

% of respondents agreeing benefits of the internet: comparison

between trial and control disadvantaged areas

90%
Users
80% Non-users

70%

60%

50%

40%

30%

20%

10%

0%
Training or Stay in touch Entertainment Saved time Hobbies LA services
career

Source: Everybody Online annual

report (2004)

14
Hellawell, 2002, ‘Beyond Access – ICT and Social Exclusion’

25
 What is the rationale for Government intervention?

1. A sound efficient strategy should rely primarily on market dynamics to

increase uptake by households and firms. Intense competition, falling prices
and increasingly useful services, applications and content are currently driving
50,000 broadband connections per week. Telecoms and Internet access
have pronounced economies of scale, and prices are falling as uptake
increases (from about £25 to £16 per month for a broadband connection in
the last year). At the same time, we are seeing a major downwards
adjustment in the price of PCs, with a good system retailing at £350 compared
to over £600 for the lower-function entry-level system 12 months ago. New
broadband technologies - wireless, 3G and fibre - are also emerging and
growing. The market is working well at present, and a prime objective of
policy should be to maintain that momentum.

2. But there is clear rationale for government involvement in tackling the

digital divide and minimising social exclusion; ensuring the correct
national skills framework; regulating where there is market failure; and
delivering responsive public services

3. A competitive ICT market is key to driving down price and improving

choice. Some form of market regulation may be required to ensure the
market continues to function competitively and that there is no abuse of
significant market power or blockages to new technologies. Ofcom are
currently undertaking a strategic review of telecommunications which is
examining these issues in consultation with the industry.

4. ICT promotes economic and efficiency gains and improves quality of

life. The move to e-government should result in significant efficiency savings.
For example, the long-run economic gains from broadband technology have

26
been estimated as being between £5-22bn per year15. Realising these gains
will require widespread adoption and familiarity with ICT and broadband, and
this might only be achieved with government intervention. As section 2 stated,
currently there is a lack of knowledge and information about the benefits
that ICT can offer and lack of skills in making the best use of ICT.
Strengthening community access with national, regional and city-wide
initiatives will also play a role in marketing the benefits of ICT in a cost
effective manner.

5. Government has a role in reducing the digital divide & social

exclusion in general. Technology has an important role and huge potential
as an enabler to help bridge the existing barriers to inclusion – either by
improving access to information, connecting disparate communities together
or by empowering service providers to deliver joined up services to those with
multiple problems. There is considerable evidence of the benefits of access
to a PC and the Internet at home or in the community for the excluded:

CRISIS –Evidence from the Crisis Open Christmas shows the potential of ICT
to engage homeless people. The Crisis Open Christmas Internet Café saw
over 100 users a day. ICT is also one of the most popular services on offer at
Crisis Skylight where it is used by homeless people to keep in touch with
friends, look for work and education opportunities, and access services.

¾ Increased public service access: Research shows that low income

groups who have Internet access make more use of public services than
those who do not.16
¾ Improved employment prospects: Over 30% of Internet users in the UK
have searched for jobs online.17

15
A CEDR report for the Broadband Industry Group, November 2003 ‘The economic impact
of a competitive broadband market’
16
GLA, 2003 'Connecting people, tackling exclusion?'
17
Digital Europe, March 2003 ‘Social Responsibility in the Information Society’

27
¾ Financial benefits: Research has shown that using the Internet for four
years or more saves people an average of £268 per year.18
¾ Social benefits: ICT can repair some of the social 'despair', which can
blight old age. Age Concern research shows that 66% of the people aged
55 years and over who are computer users felt that it has a positive impact
on their lives.
¾ A lifeline: Online forums can provide a 'lifeline' to people suffering from
debilitating conditions, depression and insomnia. For example a symptom
of Parkinson's disease is insomnia - the Parkinson's disease online forum
attracts a high proportion of visitors at night-time, when other forms of
support may not be as readily available.

Claire Russell from the Big Issue Foundation points out that:
"The interesting thing about the Internet is … It's actually very equalising for
the people we work with. They don't need to have a home, can access it at
any time, and it's anonymous. It has definitely enhanced the skills and
knowledge base of homeless people."19

¾ Reaching the hard to reach: For a number of groups including homeless

people, people leaving institutions, and young runaways, the ability to
send emails via personal Internet accounts, provides a way of re-
establishing contact, rebuilding and maintaining relationships with friends
and family.

6. In summary, there is now a strong rationale for a new emphasis in public

policy towards harnessing the economic and social returns on these
investments and doing so in a way which benefits all parts of society. The
Government has a clear role in:

• Ensuring competitive regulation

18
GLA, 2003, ''Connecting people, tackling exclusion?'
19
The Guardian, 16 July 2001'Using the Internet to help the homeless'

28
 • Helping promote and increase public awareness about ICT
• Pressing ahead with delivering public services online
• Developing public infrastructure to ensure universal availability
• Ensuring that everyone has the opportunity to acquire key ICT and
basic skills to make best use of ICT

7. These objectives may be reinforced through government support for pilot

programmes at the local and/or community level.

8. ICT can either create the new class divide or can reduce barriers. Our
policies have to ensure the latter.

29
 How can we close the digital divide and become a world
leader in digital excellence?

1. The Government has succeeded to a large extent in creating an

environment in which ICT can flourish and has taken steps to tackle the digital
divide. But to harness the transformative power of ICT and to make the
rewards available to all by overcoming the barriers to take-up, the
Government is committed to taking the following action:

Raising our game:

Making the UK a world leader in digital excellence

ACTION 1: Transform learning with ICT.

2. Education is one of the public services that stands to benefit most from the
power of information and communications technology (ICT). It is through a
direct experience of the opportunities and enjoyment that ICT offers that
children and their parents are most likely to be turned on to the ways that ICT
can transform their lives.

3. While we have seen government investment and local innovation in this

area, growth has also been haphazard: systems are often incompatible with
each other. Each institution or organisation has the freedom to buy its own
system and support services. The result is that they are often more expensive
than they need be. There are too few economies of scale.

4. We need a more strategic approach to the future development of ICT in

education, skills and children’s services. To address this need, the
Government has set out a bold, but deliverable e-strategy to maintain our
world leading position in the use of ICT in pedagogy over the next 10 years.
The strategy (http://www.dfes.gov.uk/publications/e-strategy/) focuses on
what the technology can do for informing and advising citizens, for supporting
children, young people, and adult learners in their encounters with the system,
and for transforming the experience of learning.

30
 Impington Village College (near Cambridge) - Impington Village
College finger prints each child before each lesson. All 1,300 students
arriving for classes have to place their fingertips on a scanner, which then
registers them as present. If a pupil does not check in, a text message or
email is sent to the child’s parents to inform them that their child is absent
from school.

5. Our strategy is about embracing this future so that all can benefit. We can
only harness the new technologies to our ambitions if we are clear about what
we want, and how to use ICT to achieve it. A society in which every child,
every learner, every citizen, has the opportunity to develop their potential, is
feasible if we know how to exploit these technologies. In five years we can
build the common ground that brings all our education and children’s services
to the critical baseline of being able to use the technology well. In ten years,
building on the newfound capabilities of our workforces, our newly skilled
graduates, and our new appetite for innovation, we could be anywhere – if we
have the ambition and the imagination to go there.

6. We want to use technology to make it easy for learners of all ages to

manage their learning and educational progress. In the early stages this will
mean having a personal online learning space provided by their school or
college, where they can store their own course materials and assignments in
digital form, and record their achievements.

An electronic portfolio for lifelong learning

7. Over time we should see the technology join up better across institutions,
so that this is available to learners to build on wherever they go – to further
learning, or to work-based learning. And in the future it will be more than
simply a storage space - a digital site that is personalised, that remembers
what the learner is interested in and suggests relevant web sites, or alerts
them to courses and learning opportunities that fit their needs. We will

31
encourage all organisations to support a personal online learning space for
their learners that can develop eventually into an electronic portfolio for
lifelong learning.

No more school satchels! 

Example of school which participated in BECTA study20  

A 12 year old girl entered the classroom and logged onto the school 

intranet and located her personal folder to continue working on a project 

which she began by reviewing her progress to date. Adjacent to her sat a 

boy who had also entered the room carrying no work materials. He 

immediately logged onto the intranet, checked his inbox and located the 

comments and suggestions that his teacher had provided. Having 

accessed his previous work he now made a number of alterations, 

building upon the advice received. He saved the revised version to his 

folder. He then began work on the new task that he had received from 

his teacher. He saved this as a rough draft in his personal folder and e‐

mailed his teacher to confirm that he had completed the work set. The 

teacher sends feedback to the student via email. 

More opportunities for dialogue with the school

8. This personal online support opens up real possibilities of keeping parents

much more engaged with what their children are doing, and able to have an
online dialogue with the school on how they are progressing. The school
record on their child’s progress could be made available, under the right
security arrangements, for the parents to link to online.

20
Underwood et al, 2004 “Connecting with Broadband: Evidence form the Field

32
Facilitating collaboration between schools

9. For teaching staff it means easy and efficient ways of keeping in touch,
giving feedback on students’ progress, and managing marking and
assessment. Unifying our approach to technology means they will be able to
collaborate more easily with colleagues in other institutions and offer wider
curriculum choice. With more flexible e-learning resources available online,
teachers can adapt the curriculum to their learners’ needs and interests.
Technology is the key to personalised learning.

Victoria Crivelli, vice-chair of the British Dyslexia Association's

computer committee:

"Computers are endlessly patient - to hear something like a talking

book spoken back to you as many times as you like is great for pupils
who need literacy support or have short-term memory problems."

(Many word processing packages speak back text and offer on-screen
word banks, from the simple to the more complex.)

Encouraging lease of laptops21 & PCs to pupils

10. Every learner should be able to have full home access, both hardware
and connectivity so that they can take full part in the advantages of e-
learning. 56% of households with children have Internet access. This is
relatively high by international standards but still means that 44% do not have
access. There is evidence to suggest that pupils who have access to
computers at home, controlling for other factors, have higher attainment that
those who do not have access at home.

11. Eggbuckland community college (winner of the BT award for most

innovative use of ICT) introduced a "laptop stream". Five classes - two each in
years 8 and 9, and a pilot group, now in year 10 - lease laptops via a

21
The term laptop is used throughout this section to include other portable computing devices
such as a notebook, a dossier or tablet PC or a PDA.

33
charitable fund set up by the school, and use them in classwork and
homework. In a skills-based assessment, the average achievement of year 8
students in the laptop stream was that expected by year 11s, and last year the
laptop group outperformed the rest of the year in SATs. When the year 10
class was awarded £1,000 to spend on equipment, they decided as a group
that lockers would be useful, worked out the necessary specifications
themselves, and sourced a supplier half the price of the one the school had
found.

Broadgreen High School in Liverpool raised sponsorship funding and

suggested to the parents that they help buy laptops that students could take
home on a rota. Although the school is in a relatively deprived part of
Liverpool and 51% of the pupils are on Free School Meals, 42 parents are
making regular contributions of £2 per week.

Assessment of the impact has been largely anecdotal but nevertheless very
promising. There have been reports of parents preferring to work on the
computer with their children and children preferring the computer to hanging
around on the street. School attendance has also improved, particularly on
the day students collect their laptop at 8.30am. Indeed, one of the additional
benefits of schemes to give pupils access to laptops is that their families can
also gain access. In the case of Broadgreen High School many families were
able to experience computer technology for the first time.

12. Most schools can only afford to provide laptops to pupils through setting
up a parental contribution scheme. These schemes are often facilitated by the
E-Learning Foundation. The contribution requested of the parent varies and
some schemes allow for smaller contributions from parents with relatively low
incomes.

13. Despite some of the benefits of pupils having access to laptops as

demonstrated by the examples of best practice above, less than 10% of
schools operate laptop leasing schemes. The main barrier is cost. The

34
parental contribution schemes do overcome this barrier in some schools. But
for others, persuading parents to contribute is more difficult. This is because
they do not have much spare cash and moreover, need to be convinced of the
benefits of a laptop scheme – that they will in fact gain a bang for their buck.

14. The E-Learning Foundation has come up with a scheme to address this
problem. It offers a finance deal to lease laptops for four years but the parents
and the school do not have to pay anything for the first year. In fact they only
have to start paying after 15 months. By this time parents are usually
persuaded of the value of enabling their children to access laptops and are
willing to make a contribution. But the scheme is self-funding for most schools
as the E-Learning Foundation recoups the cost of the first year’s lease
through a levy it charges to manage the scheme when it is up and running.
The Donation Management Service removes the administrative burden of
managing parental donations and also claims Gift Aid for the schools. The E-
Learning Foundation is a not-for-profit organisation so the costs of this
scheme are kept as low as possible. The scheme also offers full warranty and
insurance cover which is important as some heads have experienced
problems obtaining affordable insurance because of the excessive wear and
tear caused by children handling the laptops.

Summary of Connect & Learn offer

• A deferred four year lease on portable computing devices – either a
laptop, a notebook, a dossier or tablet PC or a PDA.
• A grant for the cost of the extra year.
• Four year warranty on the devices.
• Insurance against accidental damage and theft
• Microsoft Windows XP Operating System (unless otherwise specified).
• Administrative support from the Donation Management Service.
• Additional options such as an ‘airbag’ laptop rucksack, Tracker
software and GAP insurance; subject to availability.

35
15. Only in the schools with the highest numbers of Free School Meal pupils
does the scheme need additional funding from the E-Learning Foundation.
For example, Hilton Primary (58% FSM) in the North East was awarded £10K.
The 2005 Budget announced that DfES will double their contribution to the E-
Learning Foundation from 2005-06, so now more schools can be supported in
implementing leasing schemes. In addition, the 2005 budget has announced
that a further £25m per annum will be available in 2006-07 and 2007-08, for
schools in deprived areas to invest in home access to ICT for their
neediest pupils.

16. The E-Learning Foundation scheme focuses on leasing laptops; we would

also aim to give parents and pupils the choice of a whole range of ICT
equipment to access at home. PCs may in some cases be more suitable
particularly for younger children; rather than laptops which are more
vulnerable to damage and loss. The more pervasive use of memory sticks will
also reduce the need for laptops.

17. To further reduce the costs of purchasing or leasing hardware, we will

introduce a national procurement scheme. Currently there is little co-
ordination in IT procurement as a whole with many schools even negotiating
their own individual deals. BECTA is currently charged with devising
framework contracts which would give schools some choice of supplier but
achieve greater economies of scale. However, we will aim to go one step
further by constructing a procurement model based on the ‘reverse auction’
principle procurement, which has been successful in health procurement and
will be developed by the Office of Government Commerce (OGC) in
partnership with BECTA.

18. So through our new national procurement scheme, the additional funding
for schools in deprived areas and the E-Learning Foundation’s ‘Connect and
Learn’ scheme, we will aim to give parents and pupils the opportunity to
benefit from access to computers at home at a low cost.

36
ACTION 2: Set up a “Digital Challenge” for Local Authorities to achieve
both excellence and equity in ICT.

18. Together with industry the Government should sponsor a “Digital

Challenge” prize for a local authority and its partners – both public and private
- to establish by 2008 universal access, advance public service delivery and
provide a test-bed for best practice in e-government.

19. This could be a groundbreaking partnership of the private, public and

community sectors in demonstrating the best e-enabled public services as a
model for the future. It would focus on extending the reach of e-services to
excluded groups such as older people or children in poor families without
access to e-services as well as driving take-up by the e-literate. But emphasis
would also be placed on piloting high-quality, high-speed public services.
Candidates would be able to draw upon proven expertise and techniques
highlighted by the experience of ODPM’s national programmes for IT, the
forthcoming e-government unit strategy for future government services and
build upon the lessons for using technology to address inequality highlighted
by the forthcoming report from the Social Exclusion Unit (‘Inclusion through
Innovation’).

20. This proposal has been welcomed by the private sector. There is
considerable good will and an appetite on the part of some of the major
players to demonstrate what can be done. This is a virtuous circle in that
extending e-services has clear benefits in extending the market reach of
service providers. It would also have tremendous synergy with the excellent
work being done to nurture hi- tech sectors under the Science Cities concept
which is developing the regional science and innovation agenda.

21. Equally from a local e-government perspective there are at least a dozen
localities where the service and technical infrastructure is already sufficiently
developed that they would enthusiastically rise to the challenge of creating the
next generation of e-services by building on the successful implementation of
the first phase of service delivery. Clearly the efficiency agenda could also

37
benefit significantly from this. But we would make clear that the focus was on
service delivery, and in particular on bridging the digital divide.

22. We could use this as a test bed to learn more about delivery of e-
government services – for example, what does the citizen customer want from
digitally-enabled government? What density of community access is required?
What support is needed? What obstacles arise and how are they overcome?
We should require a strong emphasis on evaluation and behavioural
research, especially into the customer proposition and behaviour. We would
also hope for democratic innovations to be employed – such as business
improvement districts or new mechanisms such as neighbourhood
improvement districts to be used to fund and manage additional infrastructure.

23. The challenge will last for three financial years 2006/07 to 2008/09, with
details to be announced in summer 2005. In summary the scheme will
involve:
¾ Regional ‘heats’ of the competition to select the Local Authority
partnership which should represent their region.
¾ Each regionally nominated community will receive £100,000 to develop
their bids.
¾ The national competition would be based on the ‘City of Culture’ model
with an independent panel composed of a range of experts and
stakeholders as selected by the joint governmental steering group.
¾ The winning bid would be awarded the Digital Community status and a
substantial cash prize to implement its bid. Both the public and private
sectors have expressed a strong commitment to contribute funds to the
challenge. We are aiming for a cash pot in the region of £10m - the exact
amount will set out in a prospectus published in the autumn.
¾ Digi-community designation would be for three years and would include
dissemination and experience sharing, not just delivering in the locality.
The lessons would feed into the broader UK Digital strategy. (See annex 1
for more details on the Digital Challenge).

38
ACTION 3: Making the UK the safest place to use the Internet.

24. As we all, and particularly children, increasingly use ICT as an important

part of our daily lives, the issue of safety is becoming more important. We
must work to ensure that everyone, but particularly parents and children, are
confident in how to effectively manage how the day to day risks that manifest
themselves on the Internet.

25. Clearly there are trade-offs. Prioritising safety above efficiency and ease
of use could impose costs on industry which would be passed on to
consumers and inhibit innovation. We need to work with industry to strike a
balance between ensuring that either at work or at home, the Internet is safe
to use, while still encouraging an innovative Internet sector.

New Measures

26. The government has worked with industry to make the UK one of the
safest places in the world from which to access the Internet. However, more
needs to be done to continue to address this challenge:

1. A multi-agency national Internet safety centre

The Home Office - backed by the police, children's charities and industry - will
set up a multi-agency child Internet safety centre. The exact details of the
centre are to be worked out, but it is likely to: carry out proactive operations to
deter paedophiles and identify priority targets; produce, co-ordinate and
disseminate tactical and strategic intelligence for local police forces, including
managing the database of recovered illegal images; act as a centre of
expertise and advice for law enforcement, communications industry, child
protection and offender management; act as a point of contact for UK ISPs,
children and parents and overseas law enforcement; and carry out research.
The creation of a "national centre" sends a powerful message to reassure
parents and children that we are putting in place dedicated expert resources
to protect children and that UK law enforcement will continue to identify and

39
prosecute paedophiles. The centre will also rely on support from the industry
to provide a significant contribution building on core Government funding.

2. On-line identification
Criminals use false identities to commit crime online.

• We will work with the banking industry to make that sector a market
leader in terms of online authentication. A framework that enabled
greater confidence in the identity of online participants would create a
higher level of confidence in both transactions and social contact.

• Subject to Parliamentary approval, the Home Office will ensure that ID

cards are developed in such as way that they add value to the whole
range of digital transactions.

Identity management is an important part of the strategy being drawn up the

e-Government Unit. This will work with Government Connect, a new
programme - which is being rolled out to all Local Authorities in England by
Dec 2007 – designed to tackle identity management. Our aim is to achieve
an environment wherein customers will be able to complete government
transactions online without having to send by post their passport, driving
licence or utility bill as proof of identity.

3. Better use of tools to manage digital content

Much illegal content is promoted by spam. This is certainly true of phishing,
viruses and other malware, illegal pornography etc. The Internet Watch
Foundation reported a fall in the number of reports of images of child abuse in
2004 and partly link this to increased use of spam filters by ISPs and
consumers.

ƒ The Department of Trade and Industry explore with industry new ways
of dealing with unsuitable material, including more effective use of

40
 parental controls, firewalls and web blocking technology and to raise
awareness on best practice in operating safely online.

ƒ As part of our home IT leasing scheme for schools, we will ensure that
equip all laptops and equipment leased to children with AV, firewall and
parental controls as standard.

ACTION 4: Work to create the right environment for the creation of

innovative broadband content.

27. We want the UK to be a world leader in allowing people to use or reach

any content, with any device, anywhere, anytime. Content, whether as a
business tool, for entertainment, a community portal, e-learning or generated
by consumers themselves, is key to driving up the effective use of ICT.
Through the DTI’s Technology Programme, the Government is already
providing funding to encourage innovation and research in developing
broadband content. We are also working with the RDAs and Devolved
Administrations in implementing initiatives to promote high quality content,
focusing on policy outcomes for the regions and nations in four key areas:
business, learning, public sector and community.

28. In addition the Government places importance on the following objectives.

• There must be respect and understanding for the role played by

intellectual property in content creation. Theft of intellectual property
undermines investment and devalues the value chain.

• The development and intelligent use of digital rights management

(DRM) solutions should be encouraged, as they provide protection for
intellectual property and the potential to expand consumer choice in the
content market. The ultimate success of DRM however will be
determined by the market, notably consumer acceptance.

41
 • The role of the BBC will be critical in broadband service delivery. The
BBC has the resources to experiment in ways that the commercial
market cannot and to provide support, both through commissions and
partnerships, for the nascent broadband content sector. The Graf
report into the BBC’s online activity set out measures to reduce or
mitigate any crowding out effect of the BBC in the marketplace.

29. The Government will set out guidance on broadband content

procurement by the public sector, informed by an industry perspective.
We will continue to strive to create a policy framework which will best
underpin investment in broadband content by addressing genuine market
failures and ensuring that there are no barriers for which government is
responsible, to allowing entrepreneurs to invest in content creation.

42
 Constructing a robust strategy to achieve our vision

ACTION 5: Set out a strategy for transformation of delivery of key public

services.

30. Modern technologies such as the Internet, the mobile phone, information
technology in supply chains and the service sector are transforming the way
that consumers engage with companies. Services and products have
become cheaper, easier to access, more personalised and are delivered in
real time. For consumers and businesses, choice is increasing, prices are
falling and even traditional markets are beginning to change radically. More
decisions are put into the hands of consumers themselves, rather than being
made by the supplier – even price. These changes have permeated popular
culture: whether it is buying a book, booking an airline ticket, buying a car, or
insurance or simply clearing out the garage and selling things online. After
the hype of the dot-com era, society is now moving to an information age.

31. People using these private sector services do so in a continuum with the
public sector services that they also consume. People will increasingly expect
public sector services to deliver the same personalization, choice, speed and
‘24x7 access’ they become used to from good private sector services. As
society changes, the public sector has to change with it. Rather than
simplistic cost-cutting and performing existing processes more efficiently, the
challenge is to transform the delivery of public services, where cost effective
and appropriate, seizing the opportunities presented by using modern
information and communications technology. Given the scale upon which
the public sector operates, it is only the best use of information and
communications technology that can provide a comparable degree of choice
already apparent in commercial services. And, in many cases, despite the
large scale of the public sector, the same technology and techniques used by
companies can be used – reducing delivery risk and cost.

43
32. The Government is investing billions of pounds in new systems to support
service delivery such as high speed networks to move vital data around the
country – everything from children’s homework to MRI scans to criminal case
files. The transformation of the criminal justice system exemplifies the scale of
change required:

Criminal Justice

33. In the criminal justice system (CJS) the Government is delivering the
technology to allow information to flow throughout the system and deliver
faster, more reliable and more accurate services to frontline workers, victims
and witnesses. Under-investment in ICT has been as serious and endemic a
problem in the CJS as that identified by Wanless in the NHS. By March 2008
anyone involved in criminal justice – its users or people working within it -
should have electronic access to the information they need, when they need
it. Ending the great criminal justice paper chase will improve performance
across the whole CJS and benefit everyone who uses it.

34. To achieve this, the Government is making an unparalleled investment in

criminal justice IT. £2.24 billion is being ploughed into infrastructure and
systems between 2003 and 2008. To maximise the benefits, we have set up a
co-ordinated and comprehensive programme right across the system which
includes:

• Modern IT infrastructure, so that people working in criminal justice have

access to standard office applications such as email and internet-
based services;
• National systems for managing cases with priority given to the police,
CPS and magistrates' courts;
• Linking up the case management systems in each agency so that
information can be shared and made available to those who are
authorised to see it. We are also working with practitioners, such as
barrister and solicitors, to help them make the business changes
necessary to achieve the full benefits of the technology.

44
Health

35. The Wanless report identified huge historic underinvestment in effective,

joined up ICT in the NHS. This government has corrected this imbalance with
an unprecedented national programme with world class leadership. The
National Programme for IT (NPfIT) will improve the quality and convenience of
care - by ensuring that those who give and receive care have accurate, timely
information. This represents an initial additional investment of £2.3bn on new
information technology systems and services for the NHS to April 2006,
increasing over the following seven years of the Programme, and is an
essential element in delivering the NHS Plan.

36. We are providing an electronic patient record for every person. Subject
to confidentiality and security safeguards and a framework of patient consent
your medical record can be accessed at any time day or night to enable
precise, personalised care taking account of all relevant parts of your medical
history. This is impossible with a paper-based system.

37. Paper prescriptions will gradually be replaced by an electronic system

that, among other benefits, will lead to fewer injuries and deaths every year by
accidental mis-prescribing where prescription forms are handwritten and mis-
interpreted, or where misunderstandings occur between GP and pharmacist.
The electronic transmission of prescriptions will make it easier for GPs to
issue prescriptions and more convenient for patients who will be able to
choose where to collect their medicines. The system will be safer for patients
and prescription errors will be fewer in number. The system will be more
efficient overall and will save costs and time.

38. The confusing and worrying chore of manual appointment booking to

see a consultant will be replaced. When a patient needs to be referred to a
consultant they will be asked by their GP where they want the treatment to
take place. They will be able to "book" the appointment on the spot and leave
the surgery with their appointment time and date.

45
39. Critical aspects of service delivery will be transformed by the use of IT to
put the patient at the heart of the system. Health care is the ultimate
personalised service – the government wants to ensure that front-line
healthcare workers have the right information in the right place at the right
time to deliver basic things easily and free up their time for more value-added
tasks.

40. These examples – health and criminal justice - are at the heart of public
service delivery. The information systems being put in place will, by-and-large,
function behind the scenes as enablers for successful public service delivery.

A strategic approach

41. The Cabinet Office e-Government Unit is working with the newly-created
Council of Government Chief Information Officers to set out a vision of public
service delivery enabled and delivered through technology and a strategy to
achieve that vision. This work is intended for publication in the Autumn; it will
be driven by how to modernise services to citizens and to business in such a
way as to make a difference to their daily lives not by technology itself.

42. As part of that strategy for modern services for modern citizens, the
Cabinet Office and CIO council will have to consider how some services will
transit to an almost exclusively digital environment. They will have to examine
how and when continuance of a traditional delivery mechanism is uneconomic
and does not serve the customer well – for instance by denying choices that a
digital service can deliver. Some Departments such as the Department for
Work and Pensions have already confronted that challenge in the process of
phasing out of order books in favour of electronic payment of benefit –
something inconceivable ten years ago. The strategy will have to consider
how lessons learned from services that have made that transition can inform
generic guidance for the digital switch-over of government services. And
ensure that switch-over will only happen as the conditions become right for
each service; no-one will be denied access to services because they are
delivered electronically.

46
ACTION 6: Ofcom sets out regulatory strategy.

43. Ofcom has a duty to ensure that a wide range of electronic

communications services – including high speed data services – is available
throughout the UK. Ofcom has indicated that by the end of 2007/8, its “aim is
to have encouraged the development of an environment in which there is
much more competition and innovation in broadband networks and services”.

44. We will ask Ofcom to take account of the prospects for home broadband
take up, with a particular focus on uptake amongst the more disadvantaged.
We will also ask Ofcom to monitor take up across social groupings and age
bands to give a clear picture of the development of the market and the
prospects for widening access to broadband technologies.

47
 Tackling social exclusion & bridging the digital divide

ACTION 7: Improve accessibility to technology for the digitally excluded

and ease of use for the disabled.

Building on UK online Centres

40. Because the barrier for many people getting online is to do with
knowledge and confidence, government should focus its investment on
communal Internet access points, through schools and online centres, with a
focus on reaching hard-to-reach groups and providing enhanced support at
such locations. This would build on the strong foundation created by UK
Online Centres.

41. It is important that those that cannot afford it or otherwise determine not to
have broadband access at home can use the Internet through online centres
or other means. For some, communal access may be a superior option:
allowing support for both computer use and content; avoiding the user having
to set up and maintain a computer; providing childcare facilities; in some
cases offering a less chaotic environment; and provision of language services.
Ideally, the benefits of communal access should be enhanced by home
access and we are active in promoting the latter22. But as universal home
access is still to be achieved and may not prove to be possible, we will ensure
that everyone is at least within easy reach of a computer and the internet.

42. Evaluation evidence23 has demonstrated that the UK online centres have
been largely successful in meeting the ICT needs of learners from the target
groups within areas of deprivation. Some key findings from the evaluation
were: 74% of users were digitally excluded; almost all users said that their
confidence had improved since coming to a centre; 84% said they had
learned new skills that they would not have otherwise; 50% of users who had
vested for six months went on to do learning that earned them a certificate. In

22
See Hall Aitken, 2002 “Evaluation of CMF funded UK online centres”
23
Hall Aitken; Environmental Resources Management

48
addition a recent research conducted by SQW/ Mori for DfES showed that
centres want to take a more active role in supporting online government
service take-up and that if they did 34% of citizens say they would access, or
learn to access these services at a centre.

43. Although online centres have been successful in attracting those who
need training and support, more could be done to reach out to the most
socially excluded. Lessons should be learnt from the most successful online
centres who devote a lot of energy to outreach work and marketing and which
combine basic skills courses with IT training.

44. ICT training is often seen as a major motivator for people to develop
literacy, numeracy and language skills and is an increasingly popular way to
acquire these and other skills. Similarly evidence suggests that basic skills
training facilitates the acquisition of ICT skills. Lessons should be learnt from
centres which have close relationships with basic skills providers and greater
emphasis should now be placed on building the capacity of centre staff to
provide support and guidance on how to improve their skills (see para x).

45. We will ensure that every adult who enrols on a basic skills course is
given an email account. A problem for adult learners is the interruption of
study due to life circumstances. There is evidence that interrupted study is a
principal cause of drop-out for adult learners – once lost to a course, they are
often lost to the system. With online contact they could be offered pro-active
personalised support to persist with learning, at their convenience, within the
local community of providers. An email account for every adult would give
them access to information, advice, guidance and e-learning resources to
continue their studies and also provide one way of encouraging them to learn
ICT skills alongside basic skills.

46. From April 2003, Ufi/learndirect took on the management and

development of UK online centres. The initial injection of funds from the
Capital Modernisation Fund and Big Lottery funds have now come to an end
and Ufi are working with centres to preserve the UK online centre network and

49
improve their longer term sustainability so they can better support the
Government’s agenda.

47. In particular, Ufi will build the capacity of centre staff through: an
expanded centre staff training programme to identify and refer learners
through improved partnership links; build and diversify the ‘First Time Online’
portfolio of Internet tasters and skills checks to engage and progress more
citizens into learning; develop a UK online centre membership structure and
improve quality standards to manage and incentivise the network and
increase confidence in centres by citizens and referral networks - including
Government Departments; establish the reputation of centres as a key
intermediary and provider of online Government services with Ufi acting as a
broker and facilitator.

48. With an existing network UK online and learndirect centres there is a

ready-made infrastructure to reach out to citizens and engage them to get
online. UK online centres are an important national resource and we should
look to build on their success and increase their usage to support the wider
government agenda and therefore ensure their longer term sustainability.

49. We will therefore be working closely with UFI and DCMS24 to explore
the funding opportunities that are available to promote their continued
good service. DfES will lead on this component.

Reform the Home Computing Initiative

50. In a bid to boost the penetration of computers into the home, the then
Office of the e-Envoy, with the DTI and the Department for Education and
Skills prepared guidelines for companies who wished to offer home computing
initiatives to their staff (www.ukhomecomputing.co.uk). These initiatives allow
an individual through their employer to have the use of a personal computer
up to the value of £2500 per annum as a tax free benefit. However, the
scheme should be reformed further to benefit those most in need of
Government help in accessing ICT. HMT will review the impact and cost of

24
Most centres are funded by UFI and some by the National Lottery

50
the Home Computer Initiative to ensure that it is targeted most effectively at
those with the lowest take up.

51. Most initiatives run by employers are run in conjunction with salary
sacrifice. This has had an unforeseen impact, in that those on minimum wage
cannot enter such an arrangement. The Government is committed to
exploring further how this might be resolved and will commission the
Low Pay Commission to consider the problem as soon as possible.

52. Another barrier to some companies – particularly SMEs - implementing

the scheme is the requirement for the Office of Fair Trading to formally
approve implementation of the HCI. An amendment to the Consumer Credit
Bill which would remove the need for OFT to check every scheme received its
third reading earlier in March 2005. There needs to be consultation on new
guidance, and under the current timetable the new regime will apply from
October. The Government will ensure that this barrier to implementation
of the scheme is removed.

Improve access for people with disabilities

53. ICT and the internet in particular have real potential to improve the quality
of life of people with disabilities. However, many websites present barriers to
accessibility for man y people with disabilities. The challenge is how we utilise
new technologies in a way that generates benefits not barriers.

54. The Disability Discrimination Act requires people providing services to

take reasonable steps to ensure those services are accessible to disabled
people. This includes services or information provided through a website.
Despite this legislation, an investigation by the Disability Rights Commission
found that 81% of sites failed to satisfy basic accessibility criteria. Although in
some areas the public sector accessibility is ahead of the private sector, both
fall well short of true accessibility.

55. The Government has taken steps to promote accessibility to the Internet.
For example, our e-strategy for the education and skills sectors includes a

51
commitment to the ‘MyGuide’ project to improve the accessibility of all
government websites for people with disabilities, and people reluctant to use
the Internet, by developing a radically simple interface.

New Measures

56. But more could be done. Government will:

™ Give a clear commitment to ensuring that all government websites
and online services present no barriers to use for those with
disabilities.
™ Facilitate the development of best practice guidance for accessible
website development and an accreditation process
™ Raise awareness both in private and public sectors about these
barriers. The UK will also take a lead on promoting action and raising
awareness on this issue within the EU when it assumes Presidency
this year25.

ACTION 8: Review the digital divide in 2008.

57. The measures outlined in this document will make substantial inroads into
achieving our aspiration of a more inclusive and efficient digital nation. We
also expect the market to drive take-up and use, through the creation of new
and innovative services, falling prices and awareness-raising. So the
Government will review the position in 2008 in order to explore whether
further action is necessary to close any residual digital divide.

25
An event on e-accessibility is already planned for October in London and this will focus on
an EC communication of e-accessibility that is expected to be published in early May 2005.

52
 Next Steps: Implementing the Strategy

58. The issues raised above are truly cross-departmental and they constitute a
whole programme of action rather than individual policy initiatives. Taken as
a whole they go beyond the scope of any one department and even beyond
government into the private sector. It is therefore important to establish a
process or structure that drives forward the implementation of the digital
strategy and reports on progress. Under Ministerial ownership, OGC and
eGU will support DTI in determining the right structure to drive forward a
programme to implement the strategy. This will include appropriate
representation from government departments, No10, and other key
stakeholders eg the Broadband Stakeholder Group.

59. Going forward the UK is extremely well positioned for the future. We have
a world-leading national infrastructure and a world beating ICT sector.
However if the UK is to thrive in the future, to succeed in competitive markets
and to enjoy enhanced services, all of us need to be confident and
comfortable, living and working in a digital world. We need to create a country
at ease in the digital world. Where all have the confidence to access the new
and innovative services that are emerging, whether delivered by computer,
mobile phone, digital television or any other device, and where we can do so
in a safe and secure online. We will not only tackle the digital divide but also
use ICT to minimise social exclusion. By harnessing the transformative power
of ICT and making the rewards available to all, we aim to make the UK the
world leader in digital excellence.

53
ANNEX 1
The Digital Challenge – A digital vision for the digital age

To create an award that:

i) encourages innovation test bed for new ideas;

ii) builds on existing achievements
iii) enlarge government networking and collaboration within a healthy
spirit of competition

The Challenge

To develop a truly innovative digital vision for an area/region/city, that

identifies how they could combine, expand and utilise digital technology to
combat exclusion and deprivation and demonstrate the benefits to local
industry and all their citizens.

Process and scope

The proposal specifications would not be over prescriptive with scope for
innovation and the degree of focus on for example, young people or older
people. However, we would anticipate that the bids should at minimum:
¾ Be developed 'bottom up' building on the local knowledge of
existing partnerships such as Local Strategic partnerships and the
existing experience local authorities have
¾ That improving access to the Internet and overcoming the barriers
to Internet access (including the need to incentivise access to
online public services) are central and that thorough evaluation of
the initiative will be integral to the proposal and will lead to a
detailed strategy for wider delivery of e services. Similarly,
investment would favour communal access
¾ That the approach does not just rely on web based services alone
but builds on multi-channel e-enabled services (including mobiles

54
 and digital TV ) which have higher penetration among some
excluded groups
¾ The bid is realistic, credible, efficient with a high probability of
delivery success. A winning bid would build upon the existing
investment in service modernisation and aim to make the transition
to a fully modernised digital service for as little money as possible.
Like the City of Culture, the Digital Challenge would award the top
prize to a community which demonstrates both great potential to
become a digital centre of excellence and evidence that the
foundations of this aspiration have already been laid.
¾ The bid must also show evidence of sustainability of the vision. This
is particularly important as the prize will be a one-off sum.
¾ That the priority focus for the initiative should be on families with
children given the clear evidence of educational attainment
improvements linked to Internet and PC access.

The Digital Challenge would include the following phases:

Phase One - Planning

1. Establish a joint governmental steering group (JGSG). The Devolved

Administrations are also welcome to participate
2. Agree aims and purposes of the challenge
3. Identify regional judges
4. Develop criteria for Awards taking into account any governance and
structural issues faced by the Devolved Administrations.
Timescale – Spring 2005

Phase Two – The Call

Summer 2005
Phase Three - Regional Winners

1. ‘ Silver Badge’ for Digital Vision for the best two from all sub-regions
(All those who submit could receive ‘Bronze Badge’)

55
 2. Top two outline approaches from each region to JGSG for
recommendation to Ministers on the best twelve – ie. one from each
region and Devolved Administrations.
3. Best 11 awarded Digital Vision and 1 ‘best loser’

Timescale- Autumn 2005

Phase Four – Digi-Challenge Network

1. The top 12 outline approaches are awarded £100k each (ODPM to

fund 9 of these for English areas plus £100,000 running costs - £300k
to be found from other departments)
2. This funding is to enable the top ‘areas/cities/sub-region’ to develop a
more in depth Digital Challenge Strategy for their area.
3. These to be represented back to the JCGSG

Timescale – Summer 06

Phase Five - National winners

1. JGSG recommend to Ministers the ‘winning challenge’ December 06

2. Winners awarded with ‘Platinum Badge’ for Digital Challenge Winners
Timescale – December 06

Phase Six
1. Should further CG funding be available this could be invested in April
07 ie. 07/08 financial Year.

56
ANNEX 2

This report was prepared by the Prime Minister’s Strategy Unit in partnership
with the Department for Trade and Industry and guided by the Minster for e-
Commerce, Mike O’Brien.

The report was written with the help of:

Wendy Piatt Mark Swarbrick

Prime Minister’s Strategy Unit DTI

Matthew Taylor Pip Spence

No 10 Policy Directorate DTI

William Perrin Gareth Davies

e-Government Unit Prime Minister’s Strategy Unit

Clive Bates David Knott

Prime Minister’s Strategy Unit Prime Minister’s Strategy Unit

Ian Moss Rohit Singh

HM Treasury Prime Minister’s Strategy Unit

Ramil Burden
No 10 Policy Directorate

Richard Turl
Social Exclusion Unit

Bert Provan
Social Exclusion Unit

Diana Laurillard
Department for Education & Skills

57
Strategy Unit, Admiralty Arch, The Mall, London SW1A 2WH

Tel: 020 7276 1881

Email: [email protected]
Website: www.strategy.gov.uk

The text of this document may be reproduced free of charge in any format or media without requiring specific
permission. This is subject to the material not being used in a derogatory or in a misleading context. The source of this
material must be acknowledged as Crown copyright and the title of the document must be included when being
reproduced as part of another publication or service.

Crown Copyright 2005