Marketing Guidelines September 2021 Version 1.

3
 Acura is a premium performance brand. These marketing guidelines
were created to maintain a unified brand identity for Acura. In the
following sections, you will find details regarding logos (including
minimum sizes and safe areas), colors, typefaces, photography, and
graphics. We demonstrate how to use these elements in different
mediums, such as print, digital, and broadcast.

Acura Marketing Guidelines Introduction September 2021

 TABLE OF CONTENTS

1.0
BRANDING 01
1.1 Logo Intro 1.7 Logo Dos
1.2 Caliper Symbol 1.8 Logo Color Combinations
1.3 Logo Safe Space 1.9 Logo Don’ts
1.4 Logo Minimum Sizes
1.5 Logo Lockups

COLOR PALETTE 13
1.6 LTMD Lockup
pg.

2.0
2.1 Performance Colors
2.2 Model and Campaign Colors
2.3 Type S Colors
2.4 Motorsports and Livery Colors
2.5 Corporate Colors

TYPOGRAPHY 19
pg.

3.0
3.1 Futura Now For Acura 3.6 Headline Type Settings
3.2 Acura Bespoke 3.7 Typography Dos and Don’ts
3.3 Acura Performance
3.4 Avenir
3.5 Typography Hierarchy

PHOTOGRAPHY 27
pg.

4.0
4.1 Performance Photography
4.2 Static Photography
4.3 Studio Photography
4.4 Motorsports Photography

GRAPHICS 32
pg.

5.0
5.1 Model Names
5.2 Motorsports Graphics
5.3 Motorsports Graphics Usage Examples

WORK EXAMPLES 37
pg.

6.0
6.1 Print
6.2 Digital
6.3 Retail

TYPE S 41
pg.

7.0
7.1 Type S Logo Intro
7.2 Type S Logo Lockup
7.3 Type S Logo Safe Space
7.4 Type S Logo Dos
7.5 Type S Logo Don’ts
7.6 Logo: All-New Type S
pg.

Acura Marketing Guidelines Table of Contents September 2021

1.0 BRANDING

Acura Marketing Guidelines September 2021 Page 1

1.1 LOGO INTRO
Consistent use of these logos according to the following guidelines will help reinforce The Acura Precision Crafted Performance lockup should, where possible, be the Precision Crafted Performance should not be used when it does
the Acura image and strengthen the brand. There are two versions of the Acura logo. primary logo lockup for all outbound consumer-facing communications that promote not appear easy to read or would be distorted. Please see the
The horizontal version is the primary logo and should be used whenever possible, the brand and brand image; this includes advertising and communications. Precision legibility section for specific usage related to logo size.
while the stacked version is secondary and should be used on an as-needed basis. Crafted Performance can be applied to any promotional piece that is consistent with
the Acura brand and reflects the brand direction of Precision Crafted Performance.

Horizontal - Primary: Stacked - Secondary:

Acura Marketing Guidelines 1.0 Branding September 2021 Page 2

1.2 CALIPER SYMBOL
The caliper symbol represents Precision Crafted Performance. The caliper may be used for sibling brands such as Acura Motorsports
and AcuraLink, along with app and web icons. These use cases must
When using the caliper in marketing pieces, the full Acura logo must appear within be approved by Acura Marketing. The caliper should never be used in
the medium. The full Acura logo can be shown with or without the Precision Crafted ways that re-create or can be mistaken for a new brand logo.
Performance tagline to meet the minimum size and legibility requirements.

Symbol:

Acura Marketing Guidelines 1.0 Branding September 2021 Page 3

1.3 LOGO SAFE SPACE
As demonstrated here, the clear space surrounding the signature cannot The distance between the Acura logo and “Precision Crafted Performance” is a When applied to digital banner assets where space is limited,
be less than the equivalent space of the height of the typography. fixed distance of half the height of the “A” and should match the width of the logo. the clear space can be reduced to one half of X.
It is important to maintain a sufficient amount of space around the Never change or modify the placement of the tagline in relation to the logo.
signature to ensure it is distinct and easily identified at all times.

Height of “A” in Acura =

1/2 of

The tagline extends the width of the logo The tagline extends the width of the logo

Acura Marketing Guidelines 1.0 Branding September 2021 Page 4

1.4 PRIMARY LOGO MINIMUM SIZES
To achieve the best brand exposure, it is important that the Acura logos appear If there is more than one logo on a piece, one of them must follow the minimum When the digital Precision Crafted Performance logo appears at sizes
legible. Please adhere to the following reproduction standards when reproducing size requirements. For creative that is represented on Acura social channels, where between 115 px and 199 px, use the digitally optimized version.
logo elements for print, web, and embroidery. Precision Crafted Performance the consumer is already is aware of the branding, the logo scale may vary.
should not be used when it does not appear easy to read or would be distorted.

Print Minimum: Digital Minimum: Embroidery Minimum:

0.75” 50 px 2.25”

1.25” 200 px 5.0”

Print Minimum: Digital Minimum:

115 px-199 px
0.5” 18 px

Acura Marketing Guidelines 1.0 Branding September 2021 Page 5

1.4 SECONDARY LOGO MINIMUM SIZES
To achieve the best brand exposure, it is important that the Acura logos appear If there is more than one logo on a piece, one of them must follow the minimum When the digital Precision Crafted Performance logo appears at sizes
legible. Please adhere to the following reproduction standards when reproducing size requirements. For creative that is represented on Acura social channels, where between 115 px and 199 px, use the digitally optimized version.
logo elements for print, web, and embroidery. Precision Crafted Performance the consumer is already is aware of the branding, the logo scale may vary.
should not be used when it does not appear easy to read or would be distorted.

Print Minimum: Digital Minimum: Embroidery Minimum:

0.5” 55 px 2.25”

1.25” 200 px 5.0”

115 - 199 px

Acura Marketing Guidelines 1.0 Branding September 2021 Page 6

1.5 LOGO LOCKUPS: SERVICES
Logo lockups for Acura services have been created and can be provided in EPS and
PNG formats. Each lockup is set with the Acura word mark and in Acura Bespoke Regular.

Horizontal: Stacked:

Acura Marketing Guidelines 1.0 Branding September 2021 Page 7

1.5 LOGO LOCKUPS: THIRD PARTY
Third-party lockups are paired with the Acura logo. The Acura logo should always
be set to the left of the third-party logo. A keyline the height of the Acura logo
is used between both logos, following the Acura logo safe space rules.

Height of “A” in Acura =

Acura Marketing Guidelines 1.0 Branding September 2021 Page 8

1.6 LESS TALK MORE DRIVE LOCKUP
The “Less Talk More Drive” lockup has already been typeset to ensure consistency. It Acura Marketing will provide the LTMD lockup in EPS and PNG formats.
should be used for headlines, end treatments, and graphics. There are stacked and
horizontal versions. Use your best judgment when dropping it into different mediums.
When using LTMD with the Acura logo, logo spacing guidelines must be followed.

Stacked: Horizontal:

Acura Marketing Guidelines 1.0 Branding September 2021 Page 9

1.7 LOGO DOS
As a basic rule, the logo is displayed in designated colors. In advertisements Below are examples of correct use cases for the logos.
and other media where photographs and illustrations are used, be sure to
display the logo simply and prominently. Please use your best judgment
to ensure there is sufficient contrast for maximum legibility.

The logo can appear in black and white and, for specific executions, in Acura Gray. The logo can appear over approved brand colors. The logo can be used over photography, video, and texture, but it must be legible.
See pages 14-18 for all brand colors.

Black

White

Acura Gray

Acura Marketing Guidelines 1.0 Branding September 2021 Page 10

1.8 LOGO COLOR COMBINATIONS
Below is a range of color combinations in which the Acura
logo can appear over our brand colors.

White Caption
Performance Red NSX Yellow Tiger Eye

Black Performance
Caption Blue Thermal Orange Phantom Violet

Acura Blue Performance

Caption Gray Long Beach Blue Acura Gray

Acura Marketing Guidelines 1.0 Branding September 2021 Page 11

1.9 LOGO DON’TS
Below are examples of incorrect use cases for the logo.
See page 10 for correct use case examples.

The logo cannot appear in unapproved colors and must always be legible. The logo cannot be restructured. The logo or caliper cannot be warped, stretched, or distorted. The logo cannot be used with additional copy, borders, or outlines.

HOMETOWN

Acura Marketing Guidelines 1.0 Branding September 2021 Page 12

2.0 COLOR PALETTE

Acura Marketing Guidelines September 2021 Page 13

2.1 PERFORMANCE COLORS
The color palette is inspired by Acura’s rich history and updated to
a bold set of modern hues. It’s a distinctive look that communicates
performance, speed, and an independent spirit.

COLOR
BLACK COLOR
PERFORMANCE GRAY COLOR
PERFORMANCE BLUE COLOR
PERFORMANCE RED
Pantone Process Black Pantone Process Black
429C Pantone Process
7686 C Black Pantone Process
1795 C Black
CMYK 0 0 0 100 CMYK 0 0505100
10 35 CMYK 000
100 82100
0 10 CMYK 0 0 100 5
0 100
RGB 000 RGB 0 0171
161 0 187 RGB 0 0150
0 80 RGB 0 0 035 30
230
HEX # 000000 HEX # 000000
#a1abb2 HEX # 000000
#005096 HEX 000000
# e6231e

WHITE
Pantone White Opaque
CMYK 0000
RGB 255 255 255
HEX # ffffff

Acura Marketing Guidelines 2.0 Color Palette September 2021 Page 14

2.2 MODEL AND CAMPAIGN COLORS
The secondary palette is created by the youthful, bold, graphic colors of Campaign colors may be included in campaign or marketing work that
the vehicles. This palette will continue to grow and change each year as helps enhance a conceptual vision. They don’t live beyond that concept.
new colors are introduced. When model colors are discontinued, Acura All campaign colors must be approved by Acura Marketing before use.
Marketing will determine when they are removed from the guidelines.

NSX YELLOW THERMAL ORANGE LONG BEACH BLUE TIGER EYE

CMYK 5 21 100 0 CMYK 0 81 100 0 CMYK 84 54 0 0 CMYK 32 52 88 10
RGB 243 197 43 RGB 255 86 0 RGB 11 113 203 RGB 166 120 60
HEX # f3c517 HEX # ff5600 HEX # 0b71cb HEX # a6783c

PHANTOM VIOLET
CMYK 84 100 18 10
RGB 79 41 117
HEX # 4f2975

Acura Marketing Guidelines 2.0 Color Palette September 2021 Page 15

2.3 TYPE S COLORS
The Type S color palette is inspired by the Type S badge.

BLACK PERFORMANCE RED

Pantone Process Black Pantone 1795 C
CMYK 0 0 0 100 CMYK 0 100 100 5
RGB 000 RGB 230 35 30
HEX # 000000 HEX # e6231e

WHITE
Pantone White Opaque
CMYK 0000
RGB 255 255 255
HEX # ffffff

Acura Marketing Guidelines 2.0 Color Palette September 2021 Page 16

2.4 MOTORSPORTS AND LIVERY COLORS
These colors are used with Acura’s motorsports branding and marketing. They
are our foundation colors that have been used throughout Acura’s racing
history. Each year, new liveries are designed for our motorsports vehicles.

Colors may also be pulled from the liveries to use in marketing materials. Those
colors will be chosen by the Acura Markerting team and can vary from year to year.

ACURA RACING BLUE ACURA RACING RED

CMYK 100 93 22 12 CMYK 0 90 87 0
RGB 0 39 124 RGB 239 65 51
HEX # 00277c HEX # ef4133

Acura Marketing Guidelines 2.0 Color Palette September 2021 Page 17

2.5 CORPORATE COLORS
These colors have been in the Acura family for years. They are primarily used for
corporate and dealer assets, such as stationery and signage. They may be used in
marketing pieces for specific use cases, but they must be approved by Acura Marketing.

ACURA BLUE ACURA GRAY

Pantone 282 C Pantone 423 C
CMYK 100 90 13 68 CMYK 15 10 10 45
RGB 30 38 78 RGB 154 154 154
HEX # 1e264e HEX # 9a9a9a

Acura Marketing Guidelines 2.0 Color Palette September 2021 Page 18

3.0 TYPOGRAPHY

TOO FAST
FOR WORDS.
Acura Marketing Guidelines September 2021 Page 19
3.1 FUTURA NOW FOR ACURA
Futura Now For Acura Condensed Extra Black is our primary headline font. Futura Now For Acura Regular and Medium are primarily used for legal The Futura Now For Acura font family is published by Monotype and can
It was chosen to reflect the qualities of the brand personality and visually copy. All other weights of Futura Now For Acura are used on a case- be purchased here: https://www.monotype.com/fonts/futura-now
complement its content and tone of voice. Futura Now For Acura Condensed by-case basis and must be approved by Acura Marketing.
Extra Black Italic is primarily used in Acura Motorsports pieces.

CONDENSED EXTRA BLACK REGULAR CONDENSED

CONDENSED EXTRA BLACK ITALIC REGULAR ITALIC CONDENSED ITALIC
MEDIUM CONDENSED MEDIUM
MEDIUM ITALIC CONDENSED MEDIUM ITALIC

ABCD 123
Acura Marketing Guidelines 3.0 Typography September 2021 Page 20
3.2 ACURA BESPOKE
Acura Bespoke is the primary text typeface. It complements the bold performance The Acura Bespoke typeface is available on Acura AdBuilder.
personality that Futura Now For Acura Condensed Extra Black has, bringing an
intelligent, provocative, innovative visual presence to the brand. The font is available in
a number of weights, allowing ease of use and flexibility while maintaining consistency.

Light
Book
Regular
Bold

ABCD 123
Acura Marketing Guidelines 3.0 Typography September 2021 Page 21
3.3 ACURA PERFORMANCE
Acura Performance is a custom typeface based on the signature model badges of
the full line. It communicates movement and the feel of the road while reintroducing
a hint of racing nostalgia. Acura Performance should be used sparingly. It should not
be used for headlines. It is a secondary typeface to be used as a graphic element.

Regular

aBCD
123
Acura Marketing Guidelines 3.0 Typography September 2021 Page 22
3.4 AVENIR
Avenir is the primary typeface used on Acura web properties. Using a mix of Futura The Avenir font family is published by Linotype and can be purchased
Now For Acura Condensed Extra Black for headlines and Avenir for body copy and here: https://www.linotype.com/72/avenir-family.html
CTAs, our typography will remain consistent with that of brand communications.

Light
Book
Heavy
Black

ABCD 123
Acura Marketing Guidelines 3.0 Typography September 2021 Page 23
3.5 TYPOGRAPHY HIERARCHY
When using our typefaces together, a clear hierarchy should be followed. Futura All body and text copy should be set in Acura Bespoke Regular as well. Depending on
Now For Acura Condensed Extra Black should always be used for headlines. the size of the medium, Acura Bespoke Book may be used, as long as it is legible.
It’s used in all caps, large, and graphically to bring the tone of voice to life. If a
subhead follows, it should be set in Acura Bespoke Regular in sentence case.

FUTURA NOW
FOR ACURA CONDENSED
EXTRA BLACK
Acura Bespoke Regular Subhead
Acura Bespoke Regular Text riasperum rem nos autem sin nia volestrum fugit oditiur?
Solorectecae opti dolum aboreperum re odio. Ut verchil ilicimp oriandi scimin explitatur,
omniandia ad magnis et velluptatem et fuga. Nam, si dolorio. Illam rersperuptis etur
aciendus sum aut alibeaquam, nit venis ent, aligniet volum in rempellentia quisquame

Acura Marketing Guidelines 3.0 Typography September 2021 Page 24

3.6 HEADLINE TYPE SETTINGS
Included on this page are the recommended settings for kerning,
tracking, and word spacing to ensure that headlines in Futura Now
For Acura Condensed Extra Black remain legible and bold; however,
kerning will need hand-finessing to achieve the best outcome.

Typography:

FLUENT IN
Headlines are set with Roman Hanging
Punctuation, i.e., the text is centered
minus the period. The period should be
added after the words are centered.

Type Spacing:
Kerning is set at Optical.
Tracking is set at -30 pt.
Leading is 90% of the font size.

Punctuation:
Scaled down to 85%.

PERFORMANCE.
Word Spacing:
Minimum: 70%
Desired: 75%
Maximum: 100%

Use the above specs as a starting

point. Each headline must be
manually kerned so the letters are
tight and uniform in spacing.

Acura Marketing Guidelines 3.0 Typography September 2021 Page 25

3.7 TYPOGRAPHY DOS AND DON’TS
Below are examples of how and how not to use our typography.

Acura may appear in all caps in headlines, text, and branding. It may not Futura Now For Acura Condensed Extra Black is the primary Drop shadows and unapproved colors should not be used on any Acura Bespoke is the primary font for text copy use. Futura Now For Acura
be used in the Acura Performance font, as it becomes too stylized. headline font. The Acura Bespoke and Acura Performance fonts Acura fonts. For legibility purposes, photos should be retouched. Condensed Extra Black may be used for long copy, but we recommend not using it
may not be used for headlines unless otherwise approved. in sizes smaller than 20 pt. Do not use the Acura Performance font for text copy.

ACURA LOREM IPSUM LOREM IPSUM Riasperum rem nos autem sin nia volestrum fugit oditiur?

DOLOR DOLOR
Solorectecae opti dolum aboreperum re odio. Ut verchil ilicimp
oriandi scimin explitatur, omniandia ad magnis et velluptatem et
fuga. Nam, si dolorio. Illam rersperuptis etur aciendus sum aut
alibeaquam, nit venis ent, aligniet volum in rempellentia quisquame

LOREM IPSUM LOREM IPSUM RIASPERUM REM NOS AUTEM SIN

ACURA DOLOR DOLOR

NIA VOLESTRUM FUGIT ODITIUR?
SOLORECTECAE OPTI DOLUM
ABOREPERUM RE ODIO UT VERCHIL.

Riasperum rem
nos autem sin

aCURa LOREM IPSUM

DOLOR LOREM nia volestrum
fugit oditiur
Solorectecae
opti dolum

Acura Marketing Guidelines 3.0 Typography September 2021 Page 26

4.0 PHOTOGRAPHY

Acura Marketing Guidelines September 2021 Page 27

4.1 PERFORMANCE PHOTOGRAPHY

Acura Marketing Guidelines 4.0 Photography September 2021 Page 28

4.2 STATIC PHOTOGRAPHY

Acura Marketing Guidelines 4.0 Photography September 2021 Page 29

4.3 STUDIO PHOTOGRAPHY

Acura Marketing Guidelines 4.0 Photography September 2021 Page 30

4.4 MOTORSPORTS PHOTOGRAPHY

Acura Marketing Guidelines 4.0 Photography September 2021 Page 31

5.0 GRAPHICS

Acura Marketing Guidelines September 2021 Page 32

5.1 MODEL NAMES
Model names have been typeset in a modified version of Acura Performance These model badges are mostly used in retail pieces, where multiple
for consistency when being displayed. The Acura Marketing team will provide model names appear in a medium. If the model name is used in a
EPS and PNG file formats. When using the model year, it is set in Acura headline or as a title, the model badge graphic is not needed.
Bespoke Regular and sized to the cap height of the model name.

Model Badges:

Acura Marketing Guidelines 5.0 Graphics September 2021 Page 33

5.1 MODEL NAMES: NSX TYPE S
When paired with the Type S logo, the NSX model badge has an italicized lockup.

Model Badges:

Acura Marketing Guidelines 5.0 Graphics September 2021 Page 34

5.2 MOTORSPORTS GRAPHICS
Specific motorsports graphics have been created to build on the motorsports
visual language. Graphics will continue to be designed and added to this section.
Each graphic has meaning; checkers represent performance, and laurels victory.

Checkers: Laurels:

Acura Marketing Guidelines 5.0 Graphics September 2021 Page 35

5.3 MOTORSPORTS GRAPHICS USAGE EXAMPLES

Acura Marketing Guidelines 5.0 Graphics September 2021 Page 36

6.0 WORK EXAMPLES

ENOUGH
SAID.

De etil hem cotiam ium moliceperi ca re consua estore

parissendiu ium ubliis consce fit. Num inte, P. Em estiam
nosuam publicu picupim ilinterta, us int? O tus, oma,
qui inatum deffremoeres consimusque con noc, ocultu
scidius fur ponsulius ocae.

Acura Marketing Guidelines 6.0 Work Examples September 2021 Page 37

6.1 PRINT

ENOUGH
SAID.

De etil hem cotiam ium moliceperi ca re consua estore

parissendiu ium ubliis consce fit. Num inte, P. Em estiam
nosuam publicu picupim ilinterta, us int? O tus, oma,
qui inatum deffremoeres consimusque con noc, ocultu
scidius fur ponsulius ocae.

Acura Marketing Guidelines 6.0 Work Examples September 2021 Page 38

6.2 DIGITAL

Standard 300x250 Animated Banner:

Nonoffer End Frame Offer End Frame

CTA Design: Offer Design:

XXX
$
per mo. | 36 mo.

Acura Marketing Guidelines 6.0 Work Examples September 2021 Page 39

6.3 RETAIL

A. B. C.

A. Hang Tag
B. Service Banner
C. Email Template
D. 728x90
E. Navigation Screen
F. 300x250

D.

E. F.

Acura Marketing Guidelines 6.0 Work Examples September 2021 Page 40

7.0 TYPE S

Acura Marketing Guidelines 7.0 Type S September 2021 Page 41

7.1 TYPE S LOGO INTRO
Taking inspiration from Acura model badges, the Type S logo embodies the
highest level of performance capability Acura offers. It’s a designation that
expresses Precision Crafted Performance in its purest form. The logo features
a custom italicized sans-serif font that feels confident and optimistic, and the
full-color version adds Type S Red to mimic how the badge is displayed on
Acura performance vehicles. Only use the Type S logo on Acura models that
include Type S. Additional use cases must be approved by Acura Marketing.

Primary – One Color: Primary – Full Color:

Acura Marketing Guidelines 7.0 Type S September 2021 Page 42

7.2 TYPE S LOGO LOCKUP
In certain instances, the Type S logo will be locked up with the Acura
brand logo to continue the brand identity across communications.

Lockup – One Color: Lockup – Full Color:

Acura Marketing Guidelines 7.0 Type S September 2021 Page 43

7.3 TYPE S LOGO SAFE SPACE
As demonstrated here, the transparent space surrounding the signature cannot be The distance between the Type S logo and the border is a fixed distance When applied to digital banner assets where space is limited,
less than the height of the typography. It is important to maintain enough space equal to the height of the “S.” Never change or modify the placement of the the clear space can be reduced to one half of X.
around the signature to ensure it is distinct and easily identified at all times. tagline in relation to the logo. The Acura and Type S logo lockup maintains
the height of the “A” according to the main Acura brand guidelines.

Height of “S” in Type S = Height of “A” in Acura =

Acura Marketing Guidelines 7.0 Type S September 2021 Page 44

7.4 TYPE S LOGO DOS
As a basic rule, the logo is displayed in designated colors. In advertisements The logo can appear over approved brand colors. It can also be used over photography,
and other media where photographs and illustrations are used, be sure to video, and texture, but it must be legible. (See pages 14-18 for all brand colors.)
display the logo simply and prominently. Please use your best judgment
to ensure there is sufficient contrast for maximum legibility.

Below are correct use case examples for the logo.

The logo can appear in one color: black, white, or Performance Red. The logo can appear in two colors: white and Performance Red The logo can appear over approved brand colors. The logo can be used over photography, video, and texture, but it must be legible.
or black and Performance Red. See pages 14-18 for all brand colors.

Black White and Performance Red

White Black and Performance Red

Performance Red

Acura Marketing Guidelines 7.0 Type S September 2021 Page 45

7.5 TYPE S LOGO DON’TS
Below are incorrect use case examples for the logo.
(See page 45 for correct use case examples.)

Caption Caption Caption Caption

Caption Caption Caption Caption

Caption Caption Caption Caption

HOMETOWN

Acura Marketing Guidelines 7.0 Type S September 2021 Page 46

7.6 LOGO: ALL-NEW TYPE S
When the introduction of a new Type S model is appropriate in Acura communications,
a subhead featuring the words “THE ALL-NEW [model name]” may be locked up
with the Type S logo. Below are correct use case examples for this logo lockup.

Acura Marketing Guidelines 7.0 Type S September 2021 Page 47

AHM APPROVAL PROCESS

Contact:
Email address: [email protected]

Key Stakeholders:
Kelly Lynch - Acura Marketing
Rachel Lee - Merchandise Licensing & Brand Group, IP Transaction Department, AHM IP
Joe Juliano - Managing Counsel, IP Transaction Department, AHM IP

Partners to email creative for review, including the below information:

Group
AHM Contact
Agency Contact
Feedback Due Date (note: five business days required; please include rationale for more urgent turnaround requests)
Content Details
Intended Use

Items that require AHM Marketing approval include:

Caliper Symbol
General Use (must be shown with full Acura logo somewhere in the medium)
Use with Sibling Brands (e.g., Acura Motorsports or AcuraLink)
App Icon
Web Icon
Campaign Colors
Type S Logo
Any other items if the team is unsure if they follow the guidelines.

Acura Marketing Guidelines Contact September 2021 Page 48

 THANK YOU

Acura Marketing Guidelines September 2021