QR Codes
QR Codes
QR Codes
Theory Notes
QR Codes
Definition
Quick response (QR) codes are a type of barcode that is made up of black and white squares which
can store encoded data. They are printed on many products in order to give extra information
about the object.
The QR code is scanned by a camera acting as a QR code reader, which can then carry out an
action, such as linking to a page of information related to the object.
QR Codes were created in 1994 by Denso Wave, a Japanese subsidiary in the Toyota Group for
tracking stock. The use of this technology is now free.
Today, QR Codes can be seen on flyers, posters, magazines, and so on. You can easily spot these
two‐dimensional barcodes around you. QR Codes let you interact with the world using your
smartphone.
QR codes can be used to provide information in a variety of ways:
Some gyms have QR codes on the equipment to show you how to use them, as well as
providing information about what muscle groups are being used.
They can be used on foods to share more about the company who makes the product, or
about the product itself and its nutritional information.
They are used for marketing purposes. They are printed in magazines or other advertising
outlets to attract a user into scanning them and viewing the marketing material.
They are an easy way of giving the user the choice to learn more about the product, instead
of overloading the product packaging itself with information.
They can be used as a trigger to open different applications. They can also register data
within the application.
However, QR codes have several issues:
As they are based on image processing, the QR code can only be scanned if there is enough
light for the code to be fully recognized by the camera.
Companies have to be very careful about QR codes being distorted when they are resized,
as the image may not be exactly the same as before and therefore will not scan and link to
the information.
They may require less text placed on a product. However, they need ample space so as not
to interfere with the recognition of the code. Any text or image that is too close to the code
can make the code very hard to read.
As QR codes often act as a link, if you do not have a stable internet connection, then you
may not be able to access the linked information.