I.

Executive Summary/Summary of the Project

Name of the Firm

The proposed name of the firm is Soap-er Dishwashing Liquid.

Location

The location of the firm is in Burgos Avenue, Brgy.Supermaket,

Cabanatuan City, Nueva Ecija (in front of Savemore).

Brief Description of the Project

Soap-er Dishwashing Liquid encourages skin care while

performing daily household tasks, particularly dishwashing. Soap-
er Dishwashing Liquid is a unique, necessary, and environment-
friendly product that gives users satisfaction. Soap-er Dishwashing
Liquid is a dishwashing formulation containing antibacterial and
botanical extract that removes grease from kitchen utensils quickly
and effectively. Everyone would love to use this new type of
dishwashing liquid because it can treat dry hands and aid in skin
moisturization.

Project Summary

Market Feasibility

In the upcoming years, Soap-er Dishwashing Liquid is

predicted to ensure profitability and sales growth. With a
household population of 327,325 in 2020 and an expected increase
in the next years, Soap-er Dishwashing Liquid will be operating
its business from Burgos Avenue, Brgy. Supermaket, Cabanatuan City,
Nueva Ecija (in front of Savemore). The business predicted demand
by multiplying initial demand by the number of people who would
purchase Soap-er Dishwashing Liquid, and supply by forecasting
monthly sales through both physical and online retailers.
Additionally, Soap-er Dishwashing Liquid's general marketing
strategies and marketing mix are linked to enhance customer
direction for potential consumers, product and service quality,
and offsite, giving it a competitive edge in the market.

1
Technical Feasibility

The Soap-er Dishwashing Liquid is for cleaning kitchen

utensils at the same time it serves as a moisturizer for hands,
smoothing down skin texture and promoting the regeneration of dead
skin. The location for the business has been selected since it is
convenient for customers and is located in Cabanatuan City's public
market. The site is carefully researched to determine the optimum
area for product promotion. The location is tidy, and both the
interior and exterior are secure for both customers and employees.
Dishwashing liquid processing and trash disposal procedures were
both covered throughout the discussion. Additionally, it shows how
Soap-er Dishwashing Liquid will be distributed because it is
necessary for daily life and we have both direct and indirect
customers. In addition to physical stores, there is an online store
where customers can purchase the product. There is an anticipated
volume and schedule for continuous stocking of product and
maintenance in the form of liquid cash in order to completely
monitor and control the production of Soap-er Dishwashing Liquid.

Management Feasibility

The Soap-er Dishwashing Liquid is a general partnership made

up of 5 partners, each of which will contribute significantly and
in an acceptable ratio to the company. The business will be divided
into different divisions based on areas of specialization utilizing
a functional organizational structure. These divisions perform on
different departments, and some are led by top management and some
are under of the top managers, but they are fairly compensated.
Employing Labor Code Articles 83 and 84 in relation to
subordinates' regular working hours and hours performed while the
organization is in operation, Soap-er Dishwashing Liquid considered
3 employees for the position necessary to fully utilize the
business in accordance with its goals and priorities. The jobs
assigned are equal and measure each partner's capacity. Employees
that are hired will consider about working 8 hours per day with an

2
additional hour for lunch. Employees will receive compensation
based on the Region III minimum wage and be qualified for incentives
and benefits within the company.

Financial Feasibility

On the financial viability of Soap-er Dishwashing Liquid, the

overall project cost was calculated to be ₱313,317, with the
capital required to be paid proportionally by the five partners
who serve as financiers, at precisely ₱100,000.00. The firm
expected that its distinctive property would depreciate annually.
The business examined and forecasted that the Soap-er Dishwashing
Liquid will provide a return on an investment in the next 1 year
and 2 months based on the financial position.

Socio-Economic Impact

Regardless of their position, all employees at the company

are treated equally and with respect, according to Soap-er
Dishwashing Liquid. A company's greatest asset is its workforce
since they enable it to fulfill its mission, vision, and
objectives. Soap-er Dishwashing Liquid will set up rules and
processes for its staff in order to streamline daily operations
and get rid of dissatisfaction. Additionally, Soap-er Dishwashing
Liquid supports the economy by creating jobs that raise the
country's employment rate and improve working conditions for job
seekers. Soap-er Dishwashing Liquid will successfully adapt to and
socialize with the environment, as well as with government
initiatives for small enterprises, like tax laws that will be
advantageous to the nation.

3
II. Introduction/Background of the Study

Brief Background of the Study

Filipinos are known for their cleanliness, not only

physically but also in terms of the things that they use every day.
Filipinos also want to be able to maintain the cleanliness of every
utensil they use on a daily basis, particularly those used for
cooking, eating, and other activities. Filipinos are very caring.
They always cook for their families to show their support and love.
When a pandemic starts, people spend their time with their
families, and one of the ways they consume their time is by cooking.
According to HERBALIFE Nutrition, according to their 2020 Diet
Decisions Survey, every Filipino is eating better nowadays, or
known as New-Normal. 53% of 8,000 respondents started to eat
vegetables and fruits. This finding shows that every Filipino is
focusing on their health. Every household must maintain
cleanliness, especially in the kitchen, since Filipinos love to
eat and also to avoid any diseases. According to researchers at
the University of Georgia, kitchen utensils spread E. coli O157:H7
or Salmonella enterica if the cleaning is not done correctly.
Before using kitchen utensils for cooking, ensure that they have
been sanitized or cleaned. Nowadays, cleanliness of utensils and
consideration of what is good for their health are priorities. in
order to clean the utensils after cooking.

Every household must use brands that kill germs and viruses.
One of the brands that will be used for cleaning is Dishwashing
Liquid. Since the dishwashing liquid is one of the cleaning
mixtures, some of the buyers of this are not considering the
ingredients of the dishwashing liquid. They are buying some brands
but not thinking about the possible outcomes. According to Green
and Bhavi (2021), "people get away with glamorous advertisements
of dish cleaning materials, liquids, and soaps manufactured using
harmful chemicals. Even those who are committed to using only
natural products can sometimes be misled by packaging, fragrance,

4
color, and models used for such products can sometimes mislead
consumers, even those who are committed to using only natural
products. This statement points out that every user of cleaning
products is not thinking about whether the products that they use
are good for their skin. Some products contain harmful mixtures of
compounds, such as Triclosan, Formaldehyde, Phosphates, Disodium
EDTA, and others, which can cause long-term problems for the skin
and body. Using such products can be harmful to the skin of those
who use them to clean dishes and utensils. Besides, the residue of
such products remains attached even after cleaning of utensils.
When these utensils are used again to serve food, its harmful
particles enter into the body unknowingly.

This led the owners to come up with the idea of creating a

dishwashing liquid that is good for the hands and also kills 99.9%
of the germs and viruses on every kitchen utensil. This allows the
owners to create a product called "Soap-er Dishwashing Liquid," a
home-made dishwashing liquid with different botanical extracts that
is natural and environment-friendly. The botanical extracts that
will be used in "Soaper Dishwashing Liquid" are Aloe Vera, Papaya,
Tomato, Cucumber, and Calamansi.

Aloe vera is a cactus-like plant that grows in desert regions

around the world. Its leaves produce a gel that is rich in vitamins
A, C, E, and B12. According to Barrington, Katherine (2017), Aloe
Vera helps to hydrate and heal the skin. Aloe Vera is a natural
moisturizer that can rehydrate the skin, avoiding dryness and
roughness, soothe skin irritation, and aid in skin healing.

Blemish-prone skin benefits from papaya fruit enzymes.

Finding skincare that cares for your skin while targeting blemishes
can be a challenge, especially if you have sensitive skin too.
According to Mallampalli, Aparna (2022), papaya contains 300% of
the recommended daily-boosting vitamin C and is also high in beta-

5
carotene and antioxidants, which can aid in the elimination of skin
dryness and the prevention of free radical damage.

Cucumber is ideal for treating damaged skin because it has a

cooling effect. Water is something your body needs to perform vital
functions. Cucumber contains 96% water, which allows it to stay
hydrated during skin treatments and is generally safe for sensitive
skin, according to Still, Jennifer (2019). Cucumbers also contain
anti-inflammatory vitamin C and caffeic acid.

Tomatoes may help remove dead skin cells. It may help improve
the health and appearance of your skin. Tomatoes are healthy,
according to Higuera and Valencia (2019). It contains antioxidants
and Vitamin C that may help to keep the skin healthy. Tomatoes also
help to remove dead skin cells, stimulate collagen production,
moisturize the skin, etc.

Calamansi is a powerful natural exfoliator. The acidic

properties of calamansi make it a powerful natural exfoliator. It
sloughs off the uppermost layer of the skin, containing dead cells,
and reveals the fresh layer of cells lying underneath. Therefore,
we get soft, smooth, and visibly glowing skin. Additionally, it
promotes collagen production.

Vitamin C is a vital element in collagen production, which is

the compound needed to create each tissue in the body. According
to Nutriguide.com (2018), calamansi is high in Vitamin C, which is
a powerful antioxidant. Vitamin C also promotes the production of
collagen in your skin, which is what keeps your skin firm with
plenty of elasticity.

Customers are looking for the best product that helps them to
stay safe and avoid any problems. Soaper Dishwashing Liquid
promotes chemical-free soap that leads to it moisturizing the skin
and reviving the dead skin cells of every customer.

6
 Society is continuously evolving, and Soaper Dishwashing
Liquid sets the standards to help the skins of every user of this
product.

Objectives of the Business

This study aims to discover the potential of dishwashing

liquid with botanical extract (aloe vera, papaya, tomato, cucumber
and calamansi) that is very relevant in terms of the cleanliness
of kitchen utensils. It will be the leading dishwashing liquid in
the market that uses least of chemical and prevent the dryness of
the skin. Additionally, this study will encourage family members,
to be more productive in helping household chores.

The specific objectives of this study are as follows:

1. To create a dishwashing liquid that is environment-friendly.

2. To use aloe vera, papaya, tomato, cucumber and calamansi as
main ingredients in making dishwashing liquid.
3. To formulate a dishwashing liquid that will help your hands
in dryness, damages and retain the skin moisturize.
4. To achieve long-term profit growth for the company.

Overview of the Industry

Market Trends

Consumers behavior in purchasing dishwashing liquid according

to Tyagi (2016) is the factors that have an influence on the
consumer decision is through its personal (demographics),
psychological (motives, aware-ness, knowledge, perception,
personality, lifestyle, attitude) and social (opinion, culture,
reference groups). The demand for liquid detergent has increase
across the world and nowadays the purchasing decision of the
customer considers the price, brand, qualities and benefits they
will get on the product. According to Marta (2016), the majority

7
of consumers prefer to buy products/services that are branded as a
brand represents a symbol of quality. Price perception greatly
affects a consumer's decision to purchase a product. Research by
Komaladewi and Indika (2017) indicated that most respondents
consider price as an important factor influencing their purchase
decisions. Although the majority of consumers are rather sensitive
to price regarding with the inflation today, they also consider
the value and benefits. Along the lines of the conventional saying
“You get what you pay for,” many consumers use price as an indicator
of the quality.

Market Growth

Dishwashing Liquid is one of the cleaning mixtures that every

household uses on a daily basis. It helps clean the dishes and
other kitchen utensils. Different dishwashing liquid brands really
help the community to lessen their problems in terms of cleaning
the dishes and kitchen tools. This is also considered an important
cleaning material not only in the Philippines but also in the whole
world. One of the biggest companies that sells dishwashing liquid
is JoySudds, LLC, and that product is named "Joy Dishwashing
Liquid". Joy Dishwashing Liquid is popular in the whole world. This
type of cleaning brand has the biggest impact in every household.
This is the reason why the Joy Dishwashing Liquid is the third
highest-selling dishwashing liquid that generates sales of more
than $100 million.

Statista Research Department (2022) reports that in 2019, the

global dishwashing liquid market was valued at approximately 18
billion U.S. dollars. The value of this market is expected to rise
to 22.4 billion U.S. dollars by 2025. This number proves that
dishwashing liquid is used all around the world and helps every
household globally.

8
Market Needs

Skin is semi-permeable and can be an entry points for toxins.

If you're using a toxic dish soap and soaking your hands in it
several times a day, you could be left vulnerable to health problems
(Sales,2019). The formulation of our dishwashing liquid chose
products with ingredients that are chemical free that contains
ingredients like aloe vera, papaya, calamansi, tomato and cucumber
as compared to petroleum-based. In purchasing dishwashing liquid
that is environmentally friendly it will help the hands in dryness,
damages and retain the skin moisturize when cleaning dishes.
Lastly, it is rich in level of vitamin A, vitamin C, and vitamin E
that is good for the skin.

Competitors

In the business industry, competitors cannot be eluded. In

the sector of dishwashing liquids, there are a lot of competitors
such as the leading brands – JOY DISHWASHING LIQUIDS and MAXGLOW.

Joy dishwashing liquid is a major brand of dish-cleaning

detergent product made by U.S.-based personal and cleaning products
manufacturer and marketer Procter & Gamble. Joy offers some of the
best dish-cleaning detergents in the Philippines at reasonable prices.
Joy currently produces a variety of dishwashing liquids, including “ultra”
and “non-ultra” strengths, as well as an antibacterial formula.

Max Glow dishwashing liquid is an all-purpose dishwashing

formula with antibacterial and grease-cutting power for a faster
and more efficient removal of grease, fats, and oils from dishes,
pots, and other kitchen utensils. Max Glow is really popular
nowadays especially in rural areas and even to a small city because
of its cheaper price than the said dishwashing liquid earlier.

9
Operational Definition of Terms

Dishwashing Liquid-Dishwashing liquid, known as dishwashing soap

and dish soap, is a detergent used to assist in dishwashing. It is
usually a highly-foaming mixture of surfactants with low skin
irritation, and is primarily used for hand washing of glasses,
plates, cutlery, and cooking utensils in a sink or bowl.

Extract-a solution obtained by steeping or soaking a substance

(usually in water).

Moisturize-to put a special substance on your skin to stop it

from becoming dry.

Dryness- the state of not having enough of the natural oils or

liquid that make it soft, smooth, and healthy

10
III. Market Study

Business Description

Soap-er Dishwashing Liquid promotes caring for your skin

while working household chores every day especially in washing
dishes. It is a new face of dishwashing liquid that helps moisturize
hands from dryness and dead skin. There are variety of dishwashing
liquid but we create a new one that is natural home products which
aims to sell high quality. Additionally, Soap-er Dishwashing Liquid
is a unique, essential, and environment-friendly that serves
consumers a satisfaction after using it.

Vision

To be the leading provider of cleaning and sanitizing

Dishwashing Liquid in the Central Luzon Region, thereby creating a
safer and cleaner environment. We will offer a long-term success
of our product in the market while ensuring the growth and
development of our staff and customers.

Mission

“To establish a good class liquid detergent that provides

high quality cleaning, sanitizing, innovative and moisturizer, that
will favorably compete in the industry by customer satisfaction.”

Business Name

Soap-er comes from the word super which means excellent, we

are excellent in terms of making a new face of dishwashing liquid
that is environment-friendly. We were able to create dishwashing
liquid in a new form of components that not only clean dishes but
also keep the hands moisturize.

11
Logo

FIGURE 1: LOGO OF SOAP-ER DISHWASHING LIQUID

The logo represents the difference of the products to its

competitors. Soap-er Dishwashing Liquid indicates a vibrant color
to showcase the variety of natural ingredients. Dishes to represent
the main purpose of the products. Bubbles and sparkling that is
equal to cleanliness. Yellow means shine and happiness through its
benefits, green means natural and blue means vibrant and that's
what the product logo represent. Soaper simple and Soaper
meaningful where the hands were smooth and shiny.

Product/Service Description

FIGURE 2: ACTUAL PRODUCT OF SOAP-ER DISHWASHING LIQUID

12
 Soap-er Dishwashing Liquid is a dishwashing formula with
antibacterial and environmental extract that is effectively and
efficient for the removal of grease from kitchen utensil. This is
a new form of dishwashing liquid that everyone would love to use
because it can cure dryness of hands and help moisturize skin. It
is rich in antioxidants such as vitamin A, C, and E which is good
for the skin. The main components of the product are aloe vera,
papaya, tomato, cucumber and calamansi. The members of the
household, especially the mother, will be pleased with the
moisturizer's effect and the outcome. Additionally, washing your
hands with soap or dishwashing solutions helps to smoothen your
hands by removing dead skin cells.

Target Market

Washing dishes is one of the common and everyday Filipino

household chores of a family which is primarily headed by women
usually housewives. The target market of Soap-er Dishwashing Liquid
are women specially the housewives Cabanatuan City. In addition,
Soap-er Dishwashing Liquid aims to target karenderya owners as
their consumers or target market.

Demand-Supply Analysis/Market Share

DEMAND PROJECTION

Demand Projection (Three Years)

=Population x Frequency who buys similar

dishwashing liquid

=327,325 x 98%

=320,779 (initial demand for dishwashing

liquid)

13
 TABLE 1. INITIAL DEMAND FOR PURCHASING SIMILAR DISHWASHING
LIQUID

Daily=320,779 x 6% x 30 days 577,402

Weekly=320,779 x 49% x 4days 628,727

Monthly=320,779 x 31% x 1day 99,441

Twice every month=320,779 x 625,519

13% x 15 days
Thrice every month=320,779 x 32,078
1% x 10 days
TOTAL 1,963,167

The initial demand for purchasing similar dishwashing liquid

results in total of 1,963,167 consumers. This shows that Soap-er
Dishwashing Liquid can be feasible in the market because it is
essential in our daily lives.

• Initial demand x frequency of people willing to try

Soap-er Dishwashing Liquid
=320,779 x 91%
=291,909 (potential demand of Soap-er Dishwashing Liquid)

TABLE 2: POTENTIAL DEMAND FOR SOAP-ER DISHWASHING LIQUID

BOTTLES (1) (2) (3) (4) (More TOTAL

291,909 291,909 291,909 291,909 than 4)
x 19% x 38% x 19% x 20% 291,909
x 4%

14
 500 ml 55,463 110,925 55,463 58,382 11,676 291,909

BOTTLES (1) (2) (3) (4) (More TOTAL

291,909 291,909 291,909 291,909 than 4)
x 34% x 46% x 11% x 6% 291,909
x 3%

1000 ml 99,249 134,278 32,110 17,515 8,757 291,909

TOTAL POTENTIAL DEMAND FOR SOAP-ER DISHWASHING

LIQUID 583,818

The potential demand for Soap-er Dishwashing Liquid for both

500 ml and 1000ml is feasible because it shows the result of the
study from the respondents. They are willing to buy the Soap-er
Dishwashing Liquid especially with our prices.

{Potential demand for similar products x operating weeks}

+ {Potential demand for Soap-er Dishwashing Liquid x
operating weeks}
= {1,963,167 x 12 months/year} + {583,818 x 12
months/year}
= 23,558,004 + 7,005,816
= 30,563,820 → Total Annual Demand

15
 Project annual total demand for three years on the basis of an
annual growth rate according to your product.

• According to Statista.com, the annual growth rate of

Dishwashing Liquid is 3.41% and the table below shows 3-year
projection demand of dishwashing liquid.
TABLE 3: 3 YEAR DEMAND PROJECTION FOR DISHWASHING LIQUID
2023 2024 2025

Projected 30,563,820 31,606,046 32,683,812

Demand

The result shows that Soap-er Dishwashing Liquid is

effective, it shows on the table over years the numbers of demand
are increasing.

SUPPLY PROJECTION

Projected Supply (Three Years)

The present projected supply of dishwashing liquid come from

the different physical stores and online shops. We have listed a
total of 100 competitors of dishwashing liquid (direct and
indirect). Since supply is directly proportional to demand,
projected supply for 3 years will have an annual increase of 3.41%
also.

TABLE 4: 3-YEAR SUPPLY PROJECTION

2023 2024 2025

Projected 14,265,600 14,752,057 15,255,102

Supply

16
 The projection of supply resulting high capacity of supplying
dishwashing liquid over years. This shows how feasible Soap-er
Dishwashing Liquid will be in the market because it is essential
in daily life especially from the residents of Cabanatuan City.

DEMAND-SUPPLY GAP

GAP= Projected Demand – Projected Supply

Product Capacity of Soap-er Dishwashing Liquid for 500 ml

=2,040 liters/week x 4 weeks x 12 months
=97,920 liters of Soap-er Dishwashing Liquid
Product Capacity of Soap-er Dishwashing Liquid for 1000 ml
=1,020 liters/week x 4 weeks x 12 months
=48,960 liters of Soap-er Dishwashing Liquid

TABLE 5: 3 YEAR DEMAND-SUPPLY GAP

2023 2024 2025

Projected
Demand 30,563,820 31,606,046 32,683,812
Projected
Supply 14,265,600 14,752,057 15,255,102
Demand-Supply
GAP 16,298,220 16,853,989 17,428,710
Product
Capacity
(500ml) 97,920 146,880 220,320
(1000ml) 48,960 73,440 110,160

Market Share 6% 8.71% 12.64%

17
 The table above shows the demand-supply gap, product capacity
and the market share of Soap-er Dishwashing Liquid. The demand-
supply gap shows that not all of the demand for dishwashing liquid
can be supplied by different suppliers. This shows that Soap-er
Dishwashing Liquid can fill some of those gaps in the market since
it is still a starting business. The product capacity of Soap-er
Dishwashing Liquid will increase in 50% annually. This shows that
Soap-er Dishwashing Liquid will become marketable over the years
by continuous production and stocking of Soap-er Dishwashing
Liquid.

PROJECTED SALES =product capacity x percentage of those who

are willing to buy Soap-er Dishwashing Liquid x selling
price
=97,920 x 91% x ₱40 (for 500ml)
=48,960 x 91% x ₱60 (for 1000ml)

Sales Projection

TABLE 6: 3 YEAR SALES PROJECTION

2023 2024 2025

500 ml ₱3,564,288 ₱5,346,432 ₱8,019,648
1000 ml ₱2,673,216 ₱4,009,824 ₱6,014,736

The table above shows the projected sales of Soap-er

Dishwashing Liquid with a 50% increase yearly for both 500 ml and
1000 ml. Additionally, it is proven that Soap-er Dishwashing Liquid
is feasible to place in the market.

18
Competitor and Industry Analysis

TABLE 7: COMPETITOR ANALYSIS

DETAILS COMPETITOR 1 COMPETITOR 2

Business Name Joy Maxglow Dishwashing
Dishwashing Liquid
Liquid
Target Female Female
Audience
Value Can clean up to
Proposition 5,000 greasy The Grease Cutter
dishes in one
bottle
Market High Level High Level Quantity
Position Quantity
Competitive Popular and Popular and at the
Advantage trusted in same time offers
industry lower price
Marketing Social Media Social Media and
Content and Influencer Word of Mouth
and Artist
Price Range 500 ml for 350 ml for ₱20.00
₱159.00 1000 ml for ₱35.00
1000 ml for
₱249.00

Table 7 shows the competitor analysis of Soap-er Dishwashing

Liquid. The proponents chose the two leading competitors in
Cabanatuan City which are the Joy dishwashing liquid and Maxglow
dishwashing liquid. Soap-er Dishwashing Liquid can use this to make
for their strategic plan on how to make Soap-er Dishwashing Liquid
be more effective and feasible in the market.

19
Industry Analysis

TABLE 8: SWOT ANALYSIS FOR SOAP-ER DISHWASHING LIQUID

Internal Environment - New product

- Developed with good quality,
nice odor and color, as well as
well-designed packaging
-As effective as leading brands
Strength (S) but it helps moisturize the skin
of users.

- Brand lacks of loyalty and

belief.
- High production cost.
- Small capital to run business.
Weaknesses (W) - Economy effects on financial
status.
- Lack of confident from
distributors.

External Environment -Customers are more willing to

try with new brands, and if they
Opportunities (O) are happy with the results, word-
of-mouth marketing will help the
product acquire market share.
-More consumers are opting for
natural and effective products

20
 - Consumers lack of brand
loyalty.
Threats (T) - Blocked by strong competitors.
- No varieties of promotion and
channel because of limited
capital.

The SWOT analysis shows the internal and external factor of

the Soap-er Dishwashing Liquid in the market and the business can
use it as a tool for brainstorming, strategic planning and to stay
ahead of market trends.

Marketing Strategies

Product

Soap-er Dishwashing Liquid will provide a good experience for

the customers. This product will give the best in washing dishes
that serves as a moisturizing that help dead skin to recover and
it will become a popular dishwashing liquid that provides high
quality product in Cabanatuan City.

FIGURE 3: ACTUAL PRODUCT OF SOAP-ER DISHWASHING LIQUID

21
Price

TABLE 9: PRODUCT COSTING

Ingredients/Raw Cost For 500 ml Cost For 1000 ml

Materials

DIY Dishwashing ₱249 ₱7.32 ₱249 14.64

Liquid Kit

Bottles 272 8 170 10

Printed Labels 68 2 34 2

Tomatoes 5 15 cents 5 30 cents

Cucumber 10 30 cents 10 59 cents

Papaya 10 30 cents 10 59 cents

Aloe Vera 15 44 cents 15 88 cents

Calamansi 8 34 cents 8 47 cents

Total Cost ₱637 ₱18.75 ₱501 ₱29.47

The proponents will use a cost-plus pricing in which it will

add a percentage to the costs as profit margin to come up with the
final pricing. Soap-er Dishwashing Liquid come up with the 100%
mark-up which will lead to ₱40/500 ml and ₱60/1000ml.

Place

The Soap-er Dishwashing Liquid is located in Burgos Avenue,

Brgy.Supermaket, Cabanatuan City, Nueva Ecija (in front of
Savemore) where there are a lot of target consumers and very
accessible to everyone. The mode of distribution of Soap-er
Dishwashing Liquid will be direct distribution which consumers will

22
go to the physical store and purchase Soap-er Dishwashing Liquid
and indirect distribution in which the resellers and distributors
of Soap-er Dishwashing Liquid will purchase online and face to face
to sell it in the market too.

Promotion

Soap-er will promote the business by using Public Posters,

social media, and word of the mouth. A signage will be placed in
front of the store plus a tarpaulin to advertise the opening of
the business will hang near the site. This will be a big a big help
for a company’s sale and also to persuade everyone to try our
business.

Public Poster – one of the marketing strategies that Soap-er

Dishwashing Liquid will use public posters such as tarpaulins, and
flyers. By using this strategy, citizens will be informed in the
distribution of the flyers through Human Resource Department in
local businesses.

Social Media – a marketing strategy that will also be used to

promote the business. Facebook, Twitter and Instagram are the three
social Medias that we will choose to reach our customers. Facebook
is one of the useful social Medias as of today so we believe that
this would be great for advertisement. Our business will just need
to update from time-to-time in order to know the latest information
about the Soap-er Dishwashing Liquid. We will also use hashtags
for the netizens to easily see our latest updates.

Word of Mouth- this will be a marketing strategy that Soaper

Dishwashing Liquid will use. Nowadays by word of mouth we attract
and we want to try something new. It is just like a sales talk that
persuades everyone to try our business. By using this kind of
strategy, citizens will be influenced through talk by the help of
the users.

23
IV. Technical Study

Technical Product/Service Description

Soap-er Dishwashing Liquid is a detergent use to clean

utensils and other kitchen stuffs. This is made from botanical
extract which are papaya, cucumber, tomatoes, aloe vera and
calamansi that are environment-friendly. The difference of our
dishwashing liquid to other detergent are the ingredient use, which
are extracts that give a good benefit to the users because it also
serves as a moisturizer that prevent hands from dryness. Soap-er
Dishwashing Liquid is high quality in affordable price where
consumers can afford to purchase.

FIGURE 4: ACTUAL PRODUCT OF SOAP-ER DISHWASHING LIQUID

Business Location and Size

FIGURE 5: ACTUAL LOCATION AND MAP LOCATION OF THE BUSINESS

24
 The business location is defined as physical location or
geographical location where a product is manufactured. The
selection of location is crucial at any starting up businesses
because it can locate the machines, equipment and other tools in
making the Soap-er Dishwashing Liquid. The location also helps
the development of the business because of the availability of
the raw materials.

The owners of the Soap-er Dishwashing Liquid choose to

construct the business at Burgos Avenue, Brgy.Supermaket,
Cabanatuan City, Nueva Ecija (in front of Savemore)

The purpose of location study is to find the optimum location

to maximize the operations of the business within the consumers.

Floor Plan (Office/Factory Lay-out)

FIGURE 6: FLOOR PLAN OF SOAP-ER DISHWASHING LIQUID

FIGURE 6: FLOOR PLAN OF SOAP-ER DISHWASHING LIQUID

PHYSICAL STORE

25
FIGURE 7: FRONT VIEW FIGURE 8: PRODUCTION AREA

FIGURE 9: STOCK ROOM FIGURE 10: STORAGE ROOM

It can be seen in the figure that customers or consumers can

buy the Soap-er Dishwashing Liquid at the physical store. This
figure also shows the storage and production area, where all the
raw materials are turned into the new innovation of dishwashing
liquid that can clean the utensils and helps the hands to feel soft
and moisturized.

26
 This layout, with its combination of physical store and
storage/production area, can reduce expenses such as rent because
the owners of the business will not find another place where the
dishwashing liquid can be manufactured and they will not also find
another place where the Soap-er Dishwashing Liquid can be sold to
the consumers. This is also where customers, employees, suppliers,
retailers and business owners interact.

FIGURE 11: SOAP-ER DISHWASHING LIQUID’S STORE

The owners of the Soap-er Dishwashing Liquid chose to rent

a place on the market because they didn't have enough investment
to buy a place. Additionally, rent will be paid straight from the
funds used to purchase the property, though not entirely. The extra
cash will be put to use as additional capital for investments and
costs. Moreover, as the business la lasts and grows it will save
enough investment to buy a place.

27
Machines and Equipment (F&F/Raw Materials/Office
Supplies/Uniforms)

TABLE 10: FURNITURE AND FIXTURES

Item Qty. Supplier Price Amount Estimated Depreciation

useful expense
life
Table 1 Mandaue ₱3,640 ₱3,640 7 ₱520
Desks foam Home
Store

Office 1 Shopee ₱1,000 P1,000 7 P142.85

chair

Shelf Rack 4 Mega ₱1,100 ₱4,400 7 ₱628.57

Saver

Shopping 5 Super ₱80 ₱400 7 ₱57.14

basket Market

28
Cash Box 1 Mega ₱250 ₱250 7 ₱35.71
Saver

Computer 1 Mega ₱800 ₱800 7 P114.29

Table Saver

Monoblock 5 Uratex ₱200 ₱1000 7 ₱142.86

Chair

Total ₱11,490 ₱1,641.42

TABLE 11: RAW MATERIAL

Item Quantity per production Unit Amount Amount

Price Monthly Yearly
Monthly Yearly

Dishwashing
liquid kit
480 5,760 ₱249 ₱119,520 ₱1,434,240
D.L. D.L.
kits kits

29
 Papaya

240 2,880 ₱20/ ½ ₱4,800 ₱57,600

kilos kilos kl

Calamansi

480 5,760 ₱40/kl ₱19,200 ₱230,400

kilos kilos

Cucumber

480 5,760 ₱30/kl ₱14,440 ₱172,800

kilos kilos

Aloe Vera

480 5,760 ₱40/kl ₱19,200 ₱230,400

kilos kilos

Tomato

480 5,760 ₱25/kl ₱12,000 ₱144,000

kilos kilos

Bottles with
print
1 LITER
4,080 48,960 ₱10 ₱40,800 ₱489,600
bottles Bottles

30
 8,160 97,920 ₱8 ₱65,280 ₱783,360
500 mL Bottles Bottles

Sticker

12,240 146,880 ₱2 ₱24,480 ₱293,760

pieces pieces

TOTAL ₱319,720 ₱3,836,160

TABLE 12: PRODUCTION EQUIPMENT

Item Qty. Price Amount Estimated Depreciation

useful expense
life
Bucket 20 P200 P4,000 5 800

Measuring cup 5 P129 P645 5 129

Measuring spoon 2 P60 P120 5 24

31
 Funnel 5 P50 P250 5 50

Stainless Steel 5 P85 P425 5 85

Ladle

Water Filter 1 P3,000 P3,000 5 600

Katsa Cloth 1 800 800 5 160

bulk

Juice 1 800 800 5 160

Extractor

Total ₱10,040 ₱2,008

32
 TABLE 13: OFFICE SUPPLIES

Item Quantity Price Annual Estimated Depreciation

useful expense
cost
life
Computer 1 ₱8,500 ₱8,500 5 ₱1,700

Printer 1 ₱7,500 ₱7,500 5 ₱1,500

Printer Ink 6 ₱100 ₱600 1 ₱600

Sticker Paper 5 (ream) ₱210 ₱1,050 1 ₱1,050

Ballpen 5 (box) ₱80 ₱400 1 ₱400

CCTV 1 ₱499 ₱499 5 ₱99.8

33
 Ceiling Fan 2 ₱1,250 ₱2,500 5 ₱500

Official Receipt 10 ₱100 ₱1,000 1 ₱1,000

(ream)

TOTAL ₱22,049 ₱6,849.8

Store Uniform

TABLE 14: STORE UNIFORM OF SOAP-ER DISHWASHING LIQUID

Uniform Unit Cost Quantity Total cost

Polo Shirt 250 8 P2,000

Pants 200 8 P1,600

Disposable Gloves 1.95 1(box) P100

34
Disposable Hairnet 1.50 1 (box) P60

White Plastic Shoes 79 8 P632

Total P532 P4,392

Soap-er Dishwashing Liquid Store Uniform for top is Darker

Green in color Polo type shirt. Darker Green represents the color
of our product and a logo to the left side chest, tagline at the
back of the shirt and product name to the right side of the arm.
Then for the bottom is a khaki type pants with the color of Dark
Chocolate Brown represents the land which becomes the organic
symbol of our products.

Process Flow Chart

FIGURE 12: PROCESS FLOW CHART OF SOAP-ER DISHWASHING LIQUID

35
 The process flowchart is a visual representation used to show
the steps, operations, and processes involved in making Soap-er
Dishwashing Liquid. This is a tool to aid in quality control and
to ensure that our product is well regarded. It demonstrates how
the technique of extracting the primary non-chemicals differs from
that used to make dishwashing liquid. Additionally, it implies that
Soap-er Dishwashing Liquid was tested beforehand to ensure its
efficacy and efficiency before being introduced on the market.

Expected Production Schedule and Volume

TABLE 15: EXPECTED PRODUCTION SCHEDULE AND VOLUME

Product Daily Weekly Monthly Yearly

(10x) (60x) (240x) (2,880x)

Soap-er 2,040 8,160 97,920

Dishwashing 340 bottles bottles bottles bottles
Liquid 6 working 4 weeks 12 months
500ml days
Soap-er 1,020 4,080 48,960
Dishwashing 170 bottles bottles bottles bottles
Liquid 6 working 4 weeks 12 months
1000 ml days
Total 510 bottles 3,060 12,240 146,880
Production bottles bottles bottles

Table 15 shows daily production schedule is required to keep

Soap-er Dishwashing Liquid going and productive. It illustrates
how Soap-er Dishwashing Liquid is able to support the quantity of
items that will be introduced in the market because one of the main
goals is to suit the needs of the consumer in their daily lives.
In addition, the number is growing to support and fulfill a greater
demand from both our shop customers and our online customers.

36
Direct Materials and Direct Labor Requirements

TABLE 16: EXPECTED PRODUCTION SCHEDULE AND VOLUME

Soap-er Dishwashing Liquid decided to produce 20x a

day for 6 days.
Daily Weekly Monthly Yearly
Product
500 ml 340 2,040 8,160 97,920
bottles Bottles Bottles bottles
1000 ml 170 1,020 4,080 48,960
bottles Bottles Bottles bottles

Table 16 shows a six-times-per-week continuous production

schedule is required to keep Soap-er Dishwashing Liquid going and
productive. It illustrates how Soap-er Dishwashing Liquid is able
to support the quantity of items that will be introduced in the
market because one of the main goals is to suit the needs of the
consumer in their daily lives. In addition, the number is growing
to support and fulfill a greater demand from both our shop customers
and our online customers.

Logistics/Distribution

PRODUCTION SARI-SARI
OF SOAP-ER STORES/ONLIN
SUPPLIERS DISHWASHING E SELLERS
LIQUID

CONSUMERS

FIGURE 13: LOGISTICS/DISTRIBUTION OF SOAP-ER DISHWASHING LIQUID

TO CONSUMERS

37
 The raw materials for Soap-er Dishwashing Liquid are easily
acquired from our supplier of dishwashing kits and raw materials.
After acquiring the precise quantity of components needed to
produce a dishwashing liquid, we made it ourselves using manpower
according on our weekly and monthly supply. After that, we'll
inspect the produce items before handling the packaging. After
completing the entire process of creating dishwashing liquid, we
will put it in our physical store in Cabanatuan City and post it
online via social media. Thus, we offer direct and indirect
distribution methods to our resellers, distributors and customers.

Storage/Warehousing

Since Soap-er Dishwashing Liquid is a start-up business and

it is still small sized business, the proponents decided to store
their products to their physical store at the Burgos Avenue, Brgy.
Supermaket, Cabanatuan City, Nueva Ecija (in front of Savemore).

FIGURE 14: STORAGE ROOM

The storage space is separated

into two sections: the left side
houses raw ingredients such as
extract and the Dishwashing Liquid
kit. The finished Soap-er
Dishwashing Liquid is arranged by
manufacture date on the right side
of the shelf rack. The most recent
are at the bottom, while the oldest
are at the top. While the left side
of the shelf rack is divided into
two sections, the lower section is for liquid raw materials such
as extract and surfactant, and the top section is for powder and
solid raw materials such as salt.

38
 TABLE 17: DIRECT MATERIALS AND DIRECT LABOR REQUIREMENTS

Type of Costs Cost/Unit Monthly Annual Monthly Annual

Quantity/ Quantity/ Cost Cost
Hours Hours
Direct Materials
for 500 ml ₱18.75 8,160 97,920 ₱153,000 ₱1,836,00
bottles bottles 0
Direct Materials
for 1000 ml ₱29.47 4,080 48,960 ₱120,238 ₱1,442,85
bottles bottles 2

Direct Labor ₱159.39/h 576 hours 6,912 hours ₱30,603 ₱367,236

(3 Employees) our

TABLE 18: OVERHEAD EXPENSES

Overhead Monthly Cost Annual Cost

Utilities ₱10,299 ₱123,588

5 Employees ₱63,000 ₱756,000

The table shows the direct materials, labor and overhead of

Soap-er Dishwashing Liquid monthly and annually. The business will
produce twenty batch per day during the whole year. Laborers only
work for eight hours a day for stocking and loading labor.

Utilities

TABLE 19: MONTHLY AND ANNUAL COST OF UTILITIES

Item Monthly Annual

Water ₱2,500 ₱30,000
Electricity ₱3,000 ₱36,000
Rent ₱3,500 ₱42,000

39
 Telephone and ₱1,299 ₱15,588
Wi-Fi Connection
TOTAL ₱10,299 ₱123,588

Table 19 displays the monthly and annual costs of utilities.

Electricity is one of the prerequisites for a shop to run; this
will power equipment that requires electricity (CELCOR) for easier
labor and a more comfortable environment for clients. Water is used
to make the store run more smoothly, it can be used to clean the
products and tools that will be needed in the shop and help to keep
the shop clean, free of bacteria, and comfortable for prospective
customers. The provider of the water is Cabanatuan Water District.
Telephone and Wi-Fi connections will help facilitate the
transaction in a business, it serves as an easier communication
with the customers and suppliers of the business or medium of
communication, it helps to make the relationship with the customers
easier. The proponent’s provider of Wi-Fi and telephone connections
is PLDT.

Waste Disposal/Management

Soap-er Dishwashing Liquid waste disposal is one of the

factors that every business needs to consider and give attention.
Plastics that contain our raw materials for the production needs
proper segregation from the solid waste and liquid waste for
example solid waste like bottles and plastics are going to the
trash collectors every other day by having contacts with them we
can make sure the consistency of our waste disposal. Plastics that
contain chemical will be buried at the backyard where no one can
easily access to prevent chemical complications. Recycling of
bottles is also an option to make more sustainable and creative as
well aside from being eco-friendly.

40
FIGURE 15: COMPOST PIT AND TRASH BINS

FIGURE 16: TRASH COLLECTOR

41
V. Management Study

Form of Ownership

Soap-er Dishwashing Liquid will choose to operate as a sole

proprietorship or single entity. Due of its simplicity and lack of
need for federal registration to operate, the owner chose this.

Organizational Chart

FIGURE 17: ORGANIZATIONAL CHART OF SOAP-ER DISHWASHING LIQUID

Soap-er Dishwashing Liquid will adopt an organizational

structure where the owner or solo entrepreneur herself serves as
the main authority figure within the workforce.

Manpower and Skills Requirements (Job Profile, Compensation and

Benefits)

Job Profile

Job Title: General Manager

Job Purpose: In charge of overseeing the performance of all

departments.

Primary Duties and Responsibilities:

42
 • responsible for improving efficiency and increasing
departmental profits while managing the company’s overall
operations.

Qualifications:

• Strong decision-making ability.

• Excellent communication, collaboration, and delegation
skills.
• Proven ability to develop and achieve financial plans.
• Ability to motivate and lead employees, and hold them
accountable.

Job Title: Marketing Head

Job Purpose: In charge of promoting the product through different

platforms and oversee the financial status of the

business.

Primary Duties and Responsibilities:

• Crafting strategies for all Marketing teams, including

Digital, Advertising, Communications and Creative. Preparing
and managing monthly, quarterly and annual budgets for the
Marketing department. Setting, monitoring and reporting on
team goals.
• Will take over the accounting aspect who are responsible for
financial reporting, billing, collections, payroll, and
budget preparation. Recruits and hires accounting and
financial staff and conducts performance evaluations.
Coordinates training programs for new staff and identifies
training needs for current staff.

Qualifications:

43
 • Bachelor’s degree in business, marketing, communications, or
related field.
• Experience in marketing and running a marketing team.
• Proven marketing campaign experience. Effective time
management skills and the ability to multitask.
• Have knowledge in accounting aspects
• Excellent organizational and time management skills.
• Proficient in Microsoft Office Suite or similar software.

Job Title: Production Manager

Job Purpose: In charge in determining strategies to increase the

efficiency of manufacturing operations and supervising

the recruiting and training of people involve in the

production.

Primary Duties and Responsibilities:

• planning and organizing production schedules.

• assessing project and resource requirements.
• estimating, negotiating and agreeing budgets and timescales
with clients and managers.
• ensuring that health and safety regulations are met.
• determining quality control standards.

Qualifications:

• Bachelor’s degree in business administration or related

fields.
• Prior experience with production as a director or manager.
• In-depth knowledge of production management, risk management,
and safety regulations.
• Excellent organization, time management, and leadership
skills.

Job Title: Quality Control Personnel

44
Job Purpose: Developing methods to enhance the manufacturing

process to provide higher quality items.

Qualifications:

• A bachelor’s degree course in a related discipline is normally

required to become an SDL Quality Control Personnel. As
Quality Control Personnel, our organization may also hire
individuals with manufacturing experience.

Primary Duties and Responsibilities:

• The Quality Control Officer is a highly focused job that

performs special operations and programs to ensure quality
standards while maintaining product reliability.
• will also be part of making Soap-er Dishwashing Liquid.

Job Title: Cashier

Job Purpose: Managing transactions with customers using cash

registers.

Primary Duties and Responsibilities:

• Managing transactions with customers using cash registers

• Scanning goods and ensuring pricing is accurate
• Collecting payments whether in cash or credit

Qualifications:

• Computer literate
• Familiarity with Electronic equipment, like cash register
• Good math skills
• Strong communication

Job Title: Production Staff

Job Purpose: In charge in monitoring the efficiency of the

production of goods as well as assembling the

45
 dishwashing liquid

Primary Duties and Responsibilities:

• Prepare raw materials and produce dishwashing liquid

• Check stock and report deficiency in products and raw
materials
• Operate production equipment
• Store products and materials
• Keep working site clean to avoid risks and hazards

Qualifications:

• Willing to be trained
• At least high school graduate
• 21-35years old
• Good communication skills

Compensation and benefits

Basic Pay/Compensation

TABLE 20: COMPENSATION

Position No. Daily Monthly Annual

Rate
General 1 ₱550 ₱13,200 ₱158,400
Manager
(Owner)
Quality 1 ₱550 ₱13,200 ₱158,400
Control
Personnel
(Owner)
Production 1 ₱550 ₱13,200 ₱158,400
Manager
(Owner)
Marketing 1 ₱550 ₱13,200 ₱158,400
Head (Owner)

46
Cashier 1 ₱425 ₱10,200 ₱122,400

Production 3 ₱1,275 ₱30,600 ₱367,200

Staff
(Employee)
Total 8 ₱3,900 ₱93,600 ₱1,123,200

The compensation of the employees on the managerial position

is based on their shares as partnership and each of them will
receive ₱13,200 monthly and ₱158,400 per annum. A production staff
will compensate ₱425 as daily rate base on the minimum wage of the
province of Cabanatuan City, Nueva Ecija.

Benefits/other Benefits

The employees of Soap-er Dishwashing Liquid will also receive

benefits including medical, paid holidays and the 13th-monthly
salary deduction. The SSS, Phil health and Pag-Ibig benefits, half
will be deducted to their salary and half will be shouldered by
the company

Medical, Dental and Occupational Safety

The law specified that “any enterprise in any place shall

give free medical and dental care to its employees.” It is based
on the Philippine Labor Code’s Article 157, which the Soap-er
Dishwashing Liquid will put into practice. In addition to providing
its employees with health and dental care, Soap-er Dishwashing
Liquid will also look out for their safety on the job. Every three
months, an overall examination will be performed on employees to
ensure their fitness.

Holiday Pay

47
 Soap-er Dishwashing Liquid owners will pay their workers a
daily salary during holidays. If their employers authorize them to
work during regular holidays, they are entitled to a double payment
or twice the amount of their minimum wage.

New Year’s Day – January 1, 2023

Maundy Thursday – April 6, 2023

Good Friday – April 7, 2023

Araw ng Kagitingan – April 9, 2023

Labor Day – May 1, 2023

Eid’l Fitr – April 22, 2023

Independence Day – June 12, 2023

National Heroes’ Day – August 30, 2023

Bonifacio Day – November 30, 2023

Christmas Day – December 25, 2023

Rizal Day – December 30, 2022

13th Month Pay

Regarding DOLE’s issuance of Labor Advisory No. 28 Series

of 2020, it clarifies the obligations on employers for paying 13th
month pay. It is a statutory obligation that employers in the
Philippines are strictly mandated to pay to all covered employees.
For the computation of 13th month pay, Soap-er Dishwashing Liquid
computed the salary earned of each employee divided by 12.

Meal and Rest period

• Meal Period-according to the Philippine Labor Code, each

employer must provide at least sixty (60) minutes or one (1)
hour of time off for their workers’ regular meals. This is
subject to any legislation deemed necessary by the Secretary
of Labor. As a consequence, Soap-er Dishwashing Liquid

48
 complies with the labor code by providing a designated one-
hour lunch period for its employees, guaranteeing that they
do not violate any labor rules.
• Rest Period-one of management’s obligations is to ensure that
workers have at least twenty-four (24) hours of rest every
week. Employees of the Soap-er Dishwashing Liquid are
entitled to take breaks on any day of the week, provided they
do not take consecutive leaves on the same day. The right of
employees to take time off must be honored by the employer.
The company chose Sunday as the rest day every week.

Employment Process

Recruitment is the process of identifying potential employees

and motivating them to submit applications for openings inside a
company (Biswas 2012). Selection is the procedure used to identify
candidates who meet the requirements to fill a position in an
organization. The selection process includes more than just
selecting the top prospects (Eeraj Kumari, 2012). As this choice
is crucial, Soap-er Dishwashing Liquid will fill the gap in
determining the ideal abilities for the firm. A seamless employment
process would help Soap-er Dishwashing Liquid keep hiring costs
low in the beginning and make things more convenient for everyone
involved. Adherence to this the business will execute recruitment
and selection process as follows:

1. Screening - A job applicant’s qualifications and skills will

be evaluated at this stage of the hiring process to see if
they are appropriate for the position for which they have
applied. The hiring team will primarily rely on the
information applicants have included in their resumes to
determine whether the applicant is qualified for the position
for which they are applying.
2. Preliminary interview- The purpose of a preliminary interview
is to learn more about the applicants. Additionally, it is
used to assess the applicants’ personalities and behaviors.

49
 Verifying the accuracy of the information on applicants’
resumes is the most important aspect of this stage.
3. Employment Test- This is done to assess each applicant’s
suitability for the position for which they are applying. It
is a tool created to gauge and evaluate a potential
candidate’s cognitive, psychological, and analytical
abilities. Employers frequently use employment tests as the
basis for selecting candidates since they deliver accurate
findings that allow for more informed and convincing
selections.
4. Final Interview- Qualified candidates will meet face-to-face
with the organization’s director for the final interview.
Additionally, this will serve as the management’s final
determination of your suitability for the position for which
you are seeking.
5. Job Offer- The final stage of the recruiting and selection
process is making a job offer. Applicants will receive an
offer letter outlining the position’s title, location,
responsibilities, compensation, benefits, and the terms and
conditions of the employer. At this stage, the contract will
be signed.

Organizational Policies

Policies are an essential part of Soap-er Dishwashing

Liquid’s organization. This organization’s policies and procedures
provide a roadmap for day-to-day operations. They ensure compliance
with laws and regulations, give guidance for decision-making, and
streamline internal processes. Additionally, Soap-er Dishwashing
Liquid organizational policies enable the workforce to clearly
understand individual and team responsibilities, thus saving time
and resources.

Organizational Policies:

• Employee Code of Conduct Policy

50
 Our Employee Code of Conduct company policy specifies
our expectations for employees’ behavior toward their
coworkers, supervisors, and the firm as a whole. We advocate
for free expression and open communication.
• Attendance, Vacation, and Time-Off Policies
Work attendance policies allow for regular updates on
time off and total hours worked. A manager must be aware of
when an employee is working and how much an employee is
working.
• Employee disciplinary policies
An Employee Disciplinary Policy is a document that
outlines the procedures that will be done if an employee fails
to execute their tasks or commits misbehavior.
• Employee complaint procedures
An Employee Complaint Form enables an employee to
document and file a complaint about inappropriate or illegal
workplace behavior.
• Ethics policy
When you develop official policies that explain how an
employee should behave in the job, ethics is also covered.
Another reason your company should have an ethical policy is
that it acts as a guideline for interactions with coworkers
and consumers.

Production Policies:

• Workplace health and safety

Our goal is to promote workplace health and safety while
lowering the risk of workplace fatalities, injuries, and
infections.
• Complete uniform
A uniform policy describes how the company uniform
should be worn, what is permissible, and the consequences if
these standards are not followed. To help you started, we

51
 break down the benefits, what to include, and provide a free
uniform policy template.
• No wear of jewelry or accessories
Finger rings, earrings, and facial jewelry are not
permitted on the job. Bracelets and necklaces are also
prohibited.
• Work schedule and rest period policies
Work schedules call for one paid 15-minute break after
every four hours worked. Other personnel may be given rest
breaks at the discretion of the department. Employees may be
asked to work through the typically planned rest break if
conditions demand.
• No using of gadgets during work hours
This production policy emphasizes that using a cell
phone or other electronic device during working hours is
strictly prohibited.

Work schedule

TABLE 21: WORK SCHEDULE

WORKWEEK
EMPLOYEE SUNDAY MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY
General Day
Manager Off Day 1 Day 2 Day 3 Day 4 Day 5 Day 6
(Owner) (8:00am- (8:00am- (8:00am- (8:00am- (8:00am- (8:00am-
5:00pm) 5:00pm) 5:00pm) 5:00pm) 5:00pm) 5:00pm)
Quality Day
Control Off Day 1 Day 2 Day 3 Day 4 Day 5 Day 6
Personnel (8:00am- (8:00am- (8:00am- (8:00am- (8:00am- (8:00am-
(Owner) 5:00pm) 5:00pm) 5:00pm) 5:00pm) 5:00pm) 5:00pm)
Production Day Day 1 Day 2 Day 3 Day 4 Day 5 Day 6
Manager Off (8:00am- (8:00am- (8:00am- (8:00am- (8:00am- (8:00am-
(Owner) 5:00pm) 5:00pm) 5:00pm) 5:00pm) 5:00pm) 5:00pm)

52
Marketing Day Day 1 Day 2 Day 3 Day 4 Day 5 Day 6
Head Off (8:00am- (8:00am- (8:00am- (8:00am- (8:00am- (8:00am-
(Owner) 5:00pm) 5:00pm) 5:00pm) 5:00pm) 5:00pm) 5:00pm)
Cashier Day Day 1 Day 2 Day 3 Day 4 Day 5 Day 6
Off (8:00am- (8:00am- (8:00am- (8:00am- (8:00am- (8:00am-
5:00pm) 5:00pm) 5:00pm) 5:00pm) 5:00pm) 5:00pm)
Production Day Day 1 Day 2 Day 3 Day 4 Day 5 Day 6
Staff Off (8:00am- (8:00am- (8:00am- (8:00am- (8:00am- (8:00am-
(Employee) 5:00pm) 5:00pm) 5:00pm) 5:00pm) 5:00pm) 5:00pm)

The table above shows the six-day working schedule of the

employees and owners of Soap-er Dishwashing Liquid. The workers
will get a 24-hour day off every Sunday and work for 8 hours per
day.

Attendance/Punctuality

For all employees, regular attendance and punctuality are

essential qualities. Employee attendance and punctuality are
crucial because skipping work negatively impacts both productivity
and morale among staff members, excessive or unjustified tardiness
or absenteeism, as per the organizations policies.

If employees are going to be absent, make sure that there is

further notice as for the following:

• Call the Manager on duty at least 1 to 2 hours ahead before

your shift starts.
• Make sure it’s a valid reason. (Family emergency, Accidents,
Sick with medical certificate)
• Notify the manager of a prescheduled absence.

Disciplinary actions

The bases for the disciplinary actions of an employee are the

following:

• Violation of organization policies

53
 • Excessive tardiness or absenteeism
• Issues with work quality or performance
• Inappropriate conduct

An employee’s activities may fit under one or more of these

categories. Any employee of the College, regardless of status, may
be subject to disciplinary action by the President where there is
good cause. These sanctions may consist of the following:

• Oral or written warnings – The employer may issue an oral

or written warning when the employee is consistently late
and absent for work.
• Suspension without pay – The company will issue a letter
of suspension when an employee is consistently making
mistakes in their work multiple times. Employee will be
suspended for 30 days because employer is conducting an
investigation into an alleged matter of misconduct
involving them that worried the company will be at risk if
the employee stays at work.
• Termination – If an employee doesn’t make any changes and
continues to violate company standards and treat coworkers
disrespectfully, the employer will issue paper for
termination. Also, when a worker’s performance has declined
to the extent that, despite warnings, work is no longer
completed on time or to the standard required for the
position.

54
 Gantt Chart

Task/Process 08/2022 09/2022 10/2022 11/2022 12/2022 01/2023 02/2023 03/2023 04/2023 05/2023
1. Explicate Ideas for Business
2. Gather information for the business concept
3. Contribute ideas for making product
4. Product Making
5. Introducing Product
6. Promoting for the selling product
7. Developing Product Innovation
8. Enhancing Market Strategy
9. Analysis of Business Expansion
10. Preparing of Financial Analysis

FIGURE 18: GANTT CHART

For project planning and scheduling, Gantt charts are

helpful. The businesses will assist in estimating the length of a
project, identifying the resources required and organizing the
sequence in which businesses will perform activities. They are also
useful for controlling task dependencies.

55
VI. FINANCIAL STUDY

Total Project Cost

Fixed Asset Investment

Equipment ₱10,040

Furniture and Fixture 11,490

Pre-Operating Expenses

Permits and Licenses 3,500

Office Supplies 22,049

Rental 42,000

Purchase Merchandise Inventory(1month) 273,238

Promotional Materials 3,000

Total Project Cost ₱365,317

Sources of Fund

The capital requirement needed in the proposed business

will be sourced from the savings of the proponents.

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Projected Cashflow

Soap-er Dishwashing Liquid

Projected Cashflow Statement
Three-Year Period

Pre-
Operating Year 1 Year 2 Year 3
Cash
Inflows
Capital,
Beginning 500,000 - - -
Sales
Revenue - 2,872,184.68 2,792,755.58 3,056,272.63
Total 500,000 2,872,185 2,792,756 3,056,273

Cash
Outflows
Furniture &
Fixtures 11,490 - - -
Production
Equipment 10,040 - - -
Permit and
Licenses 2,500 - 2,750 3,025
Rentals 42,000 42,000 42,000 42,000
Office
Supplies 22,049 22,049 24,253.90 26,679.29
Salaries - 1,123,236 1,123,236 1,235,560
SSS - 95,475.12 95,475.12 105,022.63
Phil-Health - 48,000 48,000 52,800
PAG-IBIG - 9,600 9,600 9,600
Utilities - 123,588 129,767 136,255

Total 88,079 1,463,948 1,475,082 1,610,942

NET
CASHFLOW 411,921 1,408,237 1,317,673 1,445,331
Add: Cash
Balance 411,921 1,820,158 3,137,831
Cash
Balance,
End 411,921 1,820,158 3,137,831 4,583,162

FIGURE 19: PROJECTED CASHFLOW STATEMENT

57
Projected Income Statement

Soap-er Dishwashing Liquid

Projected Income Statement
Three-Year Period

Year 1 Year 2 Year 3

Revenues
Sales 8,910,720 9,801,792 10,781,971.20

Cost of Goods
Sold
Raw Materials 3,836,160 4,816,339 5,297,972.90

Less: Operating
Expenses
Permit and
Licenses 2,500 2,750 3,025
Rentals 42,000 42,000 42,000
Office Supplies 22,049 24,253.90 26,679.29
Salaries 1,123,236 1,123,236 1,235,560
SSS 95,475.12 95,475.12 105,022.63
Phil-Health 48,000 48,000 52,800
PAG-IBIG 9,600 9,600 9,600
Utilities 123,588 129,767 136,255
Depreciation 17,881 17,881 17,881
Total Operating
Expense 5,320,489 6,309,303 6,926,796

Net Income Before

Tax 3,590,231 3,492,489 3,855,175
Less: Income Tax
(20%) 718,046.20 699,733.80 798,902.80
Net Income/Loss 2,872,184.68 2,792,755.58 3,056,272.63

FIGURE 20: PROJECTED INCOME STATEMENT

58
Projected Balance Sheet

Soap-er Dishwashing Liquid

Projected Balance Sheet
Three-Year Period

Pre-Operating Year 1 Year 2 Year 3

Assets
Current Assets
Cash 414,421 4,006,096 3,907,425 4,268,724
Accounts Receivable
Office Supplies 22,049 24,253.90 26,679.29 29,347.22
Prepaid Rent 42,000 42,000 42,000 42,000
Total Current Asset 478,470 4,072,350 3,976,104 4,340,071

Non-Current Assets
Furniture & Fixtures 11,490 11,490 12,639.00 13,902.90
Less: Accumulated
Depreciation 1,641 3,282 4,923
Total 11,490 9,849 9,357 8,980
Production Equipment 10,040 10,040 11,044 12,148.40
Less: Accumulated
Depreciation 2,008 4,016 6,024
Total 10,040 8,032 7,028 6,124
Total Non-Current Asset 21,530 17,881 16,385 15,104
Total Asset 500,000 4,090,231 3,992,489 4,355,175

Liabilities and Owner’s

Equity
Liabilities
Accounts Payable - - - -
Income Tax Payable 718,046.20 699,733.80 798,902.80
Total Liabilities - 718,046.20 699,733.80 798,902.80

Owner’s Equity
Capital, Beginning 500,000 500,000 500,000 500,000
Add: Net Income 2,872,184.68 2,792,755.58 3,056,272.63
Total Owner’s Equity 500,000 3,372,185 3,292,756 3,556,273
Total Liabilities and
Owner’s Equity 500,000 4,090,231 3,992,489 4,355,175

FIGURE 21: PROJECTED BALANCE SHEET

59
Financial Analysis (Payback Period, Return on Investment)

TABLE 22: THREE-YEAR PAYBACK PERIOD OF SOAPER DISHWASHING LIQUID

Payback Period= Investment/Annual Cash Return

Year 1 Year 2 Year 3

Investment 500,000 500,000 500,000
Annual Cash 411,921 1,820,158 3,137,831
Return
Total 1.21 years 0.27 years 0.15 years

The table above shows the three-year payback period of Soap-

er Dishwashing Liquid. The payback period is a useful indicator of
investment risk since it shows how long it takes to recoup an
investment's cost. Soap-er Dishwashing Liquid has a payback period
of 1.63 years in year 1 and less than a year in year 2 and 3, as
stated in table 22, which implies Soap-er Dishwashing Liquid will
regain its investment in 1 year and 8 months.

TABLE 23: THREE-YEAR RETURN ON INVESTMENT OF SOAPER DISHWASHING

LIQUID

Return on Investment= Net Income/Investmentx100

Year 1 Year 2 Year 3

Net Income 2,872,184.68 2,792,755.58 3,056,272.63
Investment 500,000 500,000 500,000
Total 574.44% 558.55% 611.25%

Soap-er Dishwashing Liquid return on investment rate has

increased over time, as shown in table 23, from 574.44 percent in
year 1 to 558.55 percent in year 2 and 611.25 percent in year 3,
indicates that the business is productively using its capital.

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Assumptions/Underlying Projection

1. Sales will increase 10% yearly.

2. Rental will not increase.
3. Office supplies will increase 10% yearly.
4. Business permits and licenses will increase by 10%
yearly.
5. Salaries will increase 10% every after 2 years.
6. Utilities will increase 5% yearly.
7. Depreciation is computed using straight line method.
8. Income tax for the year will be paid the following
year.
9. SSS and Philhealth will increase every after 2 years.
10. Withdrawal will be fixed at 25,000 every year.

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VII. Socio-Economic Aspect

Although the proposed business is classified as a small

business, it has an impact on the community and the economy. The
desirability of any enterprise is based on how this endeavor will
benefit the population as a whole. This encompasses the benefits
of the business as well as the money it will provide the investor.

Employees

First, because local residents will be hired, employment will

expand. In the business, employees are the aspect behind its
success, Satisfied and productive employees are necessary to create
a successful company, while dissatisfied and unproductive workers
jeopardize the company’s image, sustainability, competitiveness,
and survival. In addition to focusing on making a profit, Soap-er
Dishwashing Liquid also wants to satisfy its employees and help
them advance their careers. A productive workplace is necessary
for the growth and productivity of Soap-er Dishwashing Liquid
employees. This is so that the organization can meet and possibly
even surpass performance standards through staff development. In
light of this, Soap-er Dishwashing Liquid ensures that their
abilities will be recognized and fairly compensated. Those that
are hired will now be able to provide for their families’
fundamental requirements. Each of the employee has unique skill
sets, and it is consciously or subconsciously applied those to
their job. It is, therefore, rewarding for them to be appreciated
for the application of these skills. When employees are rewarded
and recognized for their work, it builds employee morale,
productivity, and overall employee satisfaction or job
satisfaction, and that is one of the goals of Soap-er Dishwashing
Liquid.

Government

Soap-er Dishwashing Liquid can contribute to the government

by paying taxes and generating revenue to help socio-economic

62
growth of the country. The business will pay a percentage tax based
on gross sales, receipts, or earnings of Soap-er Dishwashing Liquid
within the Philippines. All of the cabinet’s expenses can be
covered by the taxes that the government collects. It contains
organizations that enable the company to obtain wants and services.
These include things like buildings, roads, airports, and power.
Additionally, Soap-er Dishwashing Liquid can support the regional
economy by purchasing local products and supporting local
businesses. Additionally, the Soap-er Dishwashing Liquid will offer
enduring competitive advantages that support the organization over
time and are thus helpful the government for a long period of time.

Environment

The proponent will ensure that the item has no potentially

dangerous ingredients. Chemicals that could be harmful to the
environment, customers, or staff. By dramatically lowering
pollution and waste, Soap-er Dishwashing Liquid will aid in the
preservation of the environment. The business will mandate adequate
waste management and the separation of biodegradables.

Supplier

By purchasing from suppliers, Soap-er Dishwashing Liquid will

benefit the supplier and help them build stronger relationships
with one another while enhancing their profitability.

Consumers

Finally, consumers will now have the option of purchasing the

product they require in an accessible and convenient location that
will provide them with the most value for their money. In addition,
Soap-er Dishwashing Liquid will always ensure that the products
will provide good quality. And lastly, the Soap-er Dishwashing
Liquid is grateful and open to serve everyone beyond its target
market.

63