Scribd Logo
Upload

Welcome to Scribd!

  • 9 views

    Introduction To Media and Information Literacy

    Uploaded by

    Ruby Canja

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd

    Introduction To Media and Information Literacy

    Uploaded by

    Ruby Canja
    9 views4 pages

    Original Title

    INTRODUCTION-TO-MEDIA-AND-INFORMATION-LITERACY.docx

    Copyright

    © © All Rights Reserved

    Available Formats

    PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    9 views4 pages

    Introduction To Media and Information Literacy

    Uploaded by

    Ruby Canja

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 4

    INTRODUCTION TO MEDIA AND INFORMATION LITERACY

    DEFINITION OF TERMS:

    Literacy -The ability to identify, understand, interpret, create, communicate and compute, using printed and
    written materials associated with varying contexts.

    Media -The physical objects used to communicate with, or the mass communication through physical objects
    such as radio, television, computers, film, etc.

    Media Literacy- The ability to access, analyze, evaluate, and create media in a variety of forms.
    Information – A broad term that covers processed data, knowledge derived from study, experience, instructions,
    signals or symbols.

    Information Literacy - The ability to recognize when information is needed, and to locate, evaluate, and
    effectively communicate information in its various formats.

    Technology Literacy - The ability of an individual, either working independently or with others, to responsibly,
    appropriately, and effectively use technological tools

    Media and Information Literacy- The essential skills and competencies that allow individuals to engage with
    media and other information providers effectively, as well as develop critical thinking and life-long learning skills
    to socialize and become active citizens.

    EVOLUTION OF MEDIA

    Prehistoric /Pre-Industrial Age (Before 1700s)

    - developed paper from plants


    - People discovered fire
    - forged weapons and tools with stone, bronze, copper and iron.

    ● Cave Paintings (35, 000 BC)


    ● Acta Diurna in Rome ( 130 BC)
    ● Papyrus in Egypt (2500 BC)
    ● CLAY TABLETS In Mesopotamia (2400BC)
    ● PRINTING PRESS using wood blocks (220AD)
    ● CODEX in the MAYAN REGION (5th Century)
    ● Dibao in China (2nd Century) is the earliest and oldest newspaper in the world.

    INDUSTRIAL AGE (1700-1930)

    People used the power of steam, developed machine tools, established iron production, and the manufacturing
    of various products (including books through the printing press).

    NEWSPAPER- The London Gazette (1640)

    claims to be the oldest surviving English newspaper and the oldest continuously published newspaper in the UK,
    having been first published on 7 November 1665 as The Oxford Gazette
    TYPEWRITER (1800)

    Is a mechanical or electromechanical machine for writing characters similar to those produced by


    printer’s movable type.

    TELEPHONE (1876)

    - is a telecommunications device that permits two or more users to conduct a conversation when they are too far
    apart to be heard directly.

    MOTION PICTURE PHOTOGAPHY (1890)

    Motion picture, also called film or movie, series of still photographs on film, projected in rapid succession onto a
    screen by means of light. Because of the optical phenomenon known as persistence of vision, this gives
    the illusion of actual, smooth, and continuous movement.

    PRINTING PRESS (19TH CENTURY)

    A printing press is a device for applying pressure to an inked surface resting upon a print medium (such as paper
    or cloth), thereby transferring the ink

    COMMERCIAL MOTION PICTURE (1913)

    1913 was a particularly fruitful year for film as an art form, and is often cited one of the years in the decade
    which contributed to the medium the most, along with 1917.

    MOTION PICTURE WITH SOUND (1926)

    A sound film is a motion picture with synchronized sound, or sound technologically coupled to image, as
    opposed to a silent film.

    SAMUEL MORSE (1791-1872)

    Apparatus used to communicate at a distance over a wire. Usually uses Morse Code.

    TELEGRAM

    Is a message sent by a telegraph, which is also called a wire.

    PUNCH CARD

    is a piece of stiff paper that can be used to contain digital information represented by the presence or absence of
    holes in predefined positions.

    ELECTRONIC AGE

    The invention of the transistor ushered in the electronic age. People harnessed the power of transistors that led
    to the transistor radio, electronic circuits, and the early computers. In this age, long distance communication
    became more efficient

    - TRANSISTOR RADIO
    - TELEVISION 1941
    - LARGE ELECTRONIC COMPUTERS
    - MAINFRAME COMPUTERS (1954)
    - OHP OVERHEAD PROJECTOR
    - PROJECTOR

    INFORMATION AGE (1900-2000)

    The internet paved the way for faster communication and the creation of social networks. People advanced the
    use of microelectronics invention of personal computers, mobile devices and wearable technology. Voice ,
    image, sound and data are digitized.

    - PORTABLE COMPUTERS-LAPTOPS
    - TABLETS
    - WORDPRESS
    - BLOGSPOT
    - INTERNET EXPLORER
    - MOSAIC

    ROLES AND FUNCTION OF MEDIA IN DEMOCRATIC SOCIETY


    1. CHANNEL- provides opportunities for people to communicate, share ideas, speculate, tell stories and give
    information.

    2. WATCHDOG- exposes corrupt practices of the government and the private sector. Creating a space wherein
    governance is challenged or scrutinized by the governed. It also guarantees free and fair elections.

    3. RESOUCE CENTER- acts as a gateway of information for the society’s consumption. Also, it becomes a keeper
    of memories of the community, preserver of heritage and source of academic knowledge.

    4. ADVOCATE- through its diverse sources or formats, it bridges the gap of digital divide.

    INFORMATION LITERACY

    INFORMATION- Data that has been collected, processed, and interpreted in order to be presented in a useable
    form

    INORMATION LITERACY- "the ability to locate, evaluate, and use effectively the needed information.

    STAGES/ELEMENTS OF INFORMATION LITERACY

    1. IDENTIFYING/REGOCNIZING INFORMATION NEEDS- the recognition that there is a need or a problem


    that needs knowledge in order to be resolved satisfactorily.
    2. DETERMINING SOURCES OF INFROMATION- Be able to identify whether the required information is
    available and obtain it from a variety of sources.
    3. CITING OR SEARCHING FOR INFORMATION- Understand where to go for the information you need and
    how to give credit where it is due.
    4. ANALYZING AND EVALUATING THE QUALITY OF INFORMATION- Knowing how to completely
    comprehend information found, or knowing where to go for assistance if needed, will help you evaluate
    the quality and dependability of the information you have acquired.
    5. ORGANIZING,STORING OR ACHIEVING INFROMATION- Understand how to protect information that
    needs to be protected and how to keep, store, reuse, record, archive, and dispose of information not
    needed anymore.
    6. USING INFORMATION IN AN ETHICAL,EFFICIENT AND EFFECTIVE WAY- Understand how to use the
    information to solve problems, make decisions, or fulfill needs.
    7. CREATING AND COMMUNICATING NEW KNOWLEGDE- Understand how to communicate with others
    and convey knowledge using suitable formats and methods.

    TYPES OF MEDIA
    PRINT MEDIA- Media consisting of paper and ink, reproduced in a printing process that is traditionally
    mechanical.
    BROADCAST MEDIA- Media such as radio and television that reach target audiences using airwaves as
    the transmission medium.
    DIGITAL (NEW) MEDIA- Content organized and distributed on digital platforms.

    You might also like