Tut 6 - B2B Member
Tut 6 - B2B Member
Tut 6 - B2B Member
Member:
Trịnh Hương Kim Ngân
Cao Thu Hường
Lưu Hà Phương
Lê Thị Anh
Trần Tuấn Đạt
Question 1:
Catalog Items:
1. Catalog items are standardized products or services that are readily available
and can be selected from a catalog or list of offerings. These are usually
mass-produced and sold to a broad customer base. Marketing requirements
for catalog items typically focus on mass appeal, cost-efficiency, and efficient
distribution. The key is to promote the value, quality, and availability of these
items to a wide audience.
Custom-Built Items:
2. Custom-built items are products that are manufactured according to specific
customer requirements but still rely on standard components or features.
Marketing requirements for custom-built items involve understanding
customer needs, providing personalized solutions, and emphasizing the
flexibility to meet individual demands. These marketing efforts focus on
targeting customers seeking tailored or specialized products.
Custom-Designed Items:
3. Custom-designed items are products that are created from scratch to meet
unique and highly specific customer requirements. Marketing requirements for
custom-designed items involve a deep understanding of the customer's vision
and needs. The key is to showcase the company's design and engineering
capabilities, emphasizing creativity, innovation, and the ability to turn ideas
into reality.
Services:
4. Services are intangible offerings, including a wide range of activities from
consulting to maintenance, which cater to the diverse needs of customers.
Marketing requirements for services are often centered around building trust,
demonstrating expertise, and delivering a positive customer experience.
Effective service marketing includes highlighting qualifications, customer
testimonials, and reliability to attract and retain clients.
Question 2:
The statement, "A brand is much more than a name, and branding is a strategy, not
a naming problem," is accurate. It reflects the comprehensive nature of branding and
highlights that branding goes far beyond merely selecting a name for a product,
service, or company. Here's an evaluation of this statement: