INTRODUCTION
INTRODUCTION
INTRODUCTION
INTRODUCTION
The automotive industry began in the 1860s with hundreds of manufacturers that
pioneered the horseless carriage. For many decades, the United States led the
world in total automobile production. In 1929, before the Great Depression, the
world had 32,028,500 automobiles in use, and the U.S. automobile industry
produced over 90% of them. At that time, the U.S. had one car per 4.87 persons.
After 1945, the U.S. produced about 75 percent of world's auto production. In
1980, the U.S. was overtaken by Japan and then became world leader again in
1994. In 2006, Japan narrowly passed the U.S. in production and held this rank
until 2009, when China took the top spot with 13.8 million units.
Historical Context
The roots of the automobile industry trace back to the late 19th century, with the
invention of the first practical automobile by Karl Benz in 1885 and the mass
production techniques pioneered by Henry Ford in the early 20th century. Ford's
introduction of the assembly line revolutionized manufacturing processes,
making automobiles more affordable and accessible to the general population.
Since then, the industry has experienced exponential growth and transformation,
becoming a critical driver of economic development and societal change
worldwide.
In conclusion, the automobile industry plays a central role in shaping the modern
world, driving economic growth, technological innovation, and social progress.
Despite facing numerous challenges and disruptions, including technological
disruption, regulatory constraints, and shifting consumer preferences, the
industry remains resilient and adaptable, poised to embrace the opportunities of
an increasingly interconnected and sustainable future. By leveraging innovation,
collaboration, and responsible business practices, automakers can continue to
drive positive change and create value for stakeholders while addressing the
evolving needs and aspirations of society.
BMW
Historical Backgroun
BMW's origins can be traced back to the early 20th century when it was founded
as an aircraft engine manufacturer in Munich, Germany. Initially known as
Bayerische Flugzeugwerke AG, the company produced aircraft engines for the
German military during World War I. After the war, the Treaty of Versailles
prohibited Germany from producing aircraft, leading BMW to shift its focus to
motorcycle production in 1923. The iconic BMW logo, featuring a stylized
propeller against a blue sky, symbolizes the company's aviation heritage.
BMW's success can be attributed to several key pillars that define its brand
identity and business philosophy:
1. Innovation and Engineering Excellence: BMW is renowned for its relentless
pursuit of innovation and technological advancement. From pioneering
developments in engine efficiency, lightweight construction, and aerodynamics
to cutting-edge features in connectivity, electrification, and autonomous driving,
BMW continues to push the boundaries of automotive engineering.
BMW's global footprint spans over 140 countries, with manufacturing facilities,
research centers, and sales networks strategically located around the world. The
company operates under three main divisions: BMW Automobiles, MINI, and
Rolls-Royce Motor Cars, each catering to distinct market segments and customer
preferences. BMW's diverse portfolio includes a wide range of vehicles, from
compact cars and luxury sedans to sports cars, SUVs, and electric vehicles,
offering something for every lifestyle and driving need.
The BMW SUV segment represents a significant aspect of the brand's diverse
vehicle lineup, catering to a broad range of consumer preferences and lifestyles.
BMW's Sport Utility Vehicles (SUVs) combine the brand's hallmark attributes of
luxury, performance, and innovation with the versatility and functionality
demanded by modern drivers.
At the heart of BMW's SUV lineup is the X Series, which encompasses a range
of models designed to meet various needs and preferences. The X1, X3, X5, and
X7 models represent different sizes and configurations, providing options for
individuals, families, and adventurers alike.
The BMW X1 is a compact SUV that offers a perfect balance of agility and
practicality, making it well-suited for urban environments. The X3 and X5
models, on the other hand, provide a blend of comfort, performance, and
versatility, catering to those seeking a more spacious and luxurious driving
experience. Meanwhile, the BMW X7 stands as the flagship SUV, offering
supreme comfort, cutting-edge technology, and ample seating for up to seven
passengers.
Introduction to Audi
Historical Background
Audi's origins can be traced back to 1885 when August Horch founded Horch &
Cie. Motorwagenwerke AG in Cologne, Germany, marking the inception of the
brand that would later become Audi. However, due to disagreements with the
company's board, Horch left and established a new venture named Audi
Automobilwerke GmbH in Zwickau in 1909. The name "Audi" derives from the
Latin translation of Horch's last name, which means "listen."
The modern era of Audi began in the 1960s when Volkswagen acquired Auto
Union and revived the Audi brand. Under Volkswagen's ownership, Audi
experienced a renaissance, introducing groundbreaking models like the Audi 100,
which showcased innovative engineering and design principles that would come
to define the brand.
Position in the Automotive Market
Today, Audi is renowned for its premium lineup of vehicles, including sedans,
coupes, SUVs, and electric models, catering to discerning customers worldwide.
With a focus on combining luxury, performance, and advanced technology, Audi
competes with other luxury automakers such as BMW, Mercedes-Benz, and
Lexus, offering a compelling alternative for those seeking sophistication and
driving excellence.
Future Prospects
At the core of Audi's SUV lineup is the Q series, comprising compact, midsize,
and full-size SUVs designed to cater to different lifestyles and preferences.
Starting with the compact segment, the Audi Q3 stands out as an ideal urban
companion, offering nimble handling, premium amenities, and a spacious interior
despite its compact dimensions. It's perfect for city driving while retaining the
versatility needed for weekend getaways.
Moving up in size, the Audi Q5 represents the brand's midsize SUV offering,
delivering a harmonious balance of performance, comfort, and practicality. With
ample cargo space, advanced technology features, and a range of powertrain
options including hybrid variants, the Q5 appeals to a broad spectrum of drivers
seeking a versatile and refined driving experience.
For those desiring additional space and luxury, Audi offers the Q7 and Q8 models
in the full-size SUV segment. The Audi Q7 boasts a spacious and luxurious
interior with seating for up to seven passengers, along with advanced technology
and premium amenities that elevate the driving experience for both driver and
passengers. On the other hand, the Audi Q8 presents a more coupe-like design,
blending the practicality of an SUV with the sporty elegance of a coupe,
delivering a unique and dynamic driving experience
HISTORY OF AUDI
The history of Audi is a story of innovation, resilience, and evolution that spans
over a century. Here's an overview:
1. Founding and Early Years (Late 19th Century - Early 20th Century): Audi's
origins can be traced back to the late 19th century when August Horch founded
his first automobile company, August Horch & Cie. After disagreements with the
board, Horch left and established a new company, initially named Audi
Automobilwerke GmbH in 1909. The name "Audi" is a Latin translation of
Horch's surname, which means "listen." The four interlocking rings in Audi's logo
represent the merger of four automobile manufacturers: Audi, DKW, Horch, and
Wanderer, which formed Auto Union AG in 1932.
2. Auto Union Era and Racing Success (1932 - 1945): Auto Union, formed during
the Great Depression, became a major force in the automotive industry. Audi's
predecessor companies, especially Auto Union, achieved notable success in
motorsport, particularly in Grand Prix racing with their iconic Silver Arrows cars
designed by Ferdinand Porsche. The Auto Union Type C, featuring a mid-engine
layout and revolutionary technology, dominated racing circuits in the 1930s.
3. Post-War Reconstruction (1945 - 1960s): After World War II, Auto Union's
factories were dismantled, and its assets were divided among Allied powers.
Audi's production facilities were located in what became East Germany, leading
to the discontinuation of the brand. However, Audi's legacy lived on in West
Germany, where DKW, one of the four Auto Union brands, continued to produce
vehicles.
5. Global Expansion and Innovation (1990s - Present) Audi expanded its global
presence in the 1990s and early 2000s, introducing a wide range of models
catering to different market segments. The brand's commitment to innovation
continued with advancements in design, technology, and sustainability. Audi's
lineup expanded to include luxury sedans, coupes, convertibles, SUVs, and
electric vehicles. The Audi TT, Audi A4, Audi A6, Audi Q5, and Audi e-tron are
among the iconic models that have contributed to Audi's success in the modern
automotive landscape.
After World War II, BMW faced significant challenges, including the
destruction of its factories and the ban on aircraft engine production. The
company initially focused on producing motorcycles and reintroduced its pre-war
models. In 1952, BMW began production of its first post-war automobile, the
BMW 501 luxury sedan, followed by the iconic BMW 507 sports car in the late
1950s. However, financial difficulties led BMW to the brink of bankruptcy in the
late 1950s. A turnaround came with the introduction of the BMW 1500 "New
Class" in 1962, which revitalized the brand's image and established BMW as a
manufacturer of sporty, upscale automobiles.
The 1970s and 1980s were marked by significant expansion and technological
innovation for BMW. The introduction of the BMW 3 Series in 1975 solidified
BMW's reputation for producing sporty compact sedans. The 1980s saw the
launch of the BMW 5 Series and the BMW 7 Series, further establishing BMW
as a leading luxury car manufacturer. BMW also made strides in motorsports
during this period, achieving success in touring car racing with the BMW 3 Series
and in Formula One with the Brabham-BMW partnership. In the 1990s, BMW
expanded its production facilities globally, including establishing manufacturing
plants in the United States.
Throughout its history, BMW has remained committed to its core values of
innovation, performance, and luxury, consistently delivering vehicles that
embody the brand's ethos of "sheer driving pleasure."
RESEARCH OBJECTIVE
The research objective for a comparative study between BMW and Audi SUVs
in the SUV segment in Delhi can be outlined as follows:
Assess and compare the brand perception of BMW and Audi SUVs among
consumers in Delhi.
Determine factors influencing brand loyalty, trust, and reputation for both BMW
and Audi.
Identify and compare customer preferences for BMW and Audi SUVs in terms
of design, features, performance, pricing, and after-sales service.
Explore factors influencing purchase decisions and brand loyalty among SUV
buyers in Delhi.
Analyze and compare the sales performance of BMW and Audi SUVs in the
Delhi market.
Examine market share, sales trends, and customer demographics for both brands.
Evaluate and compare the pricing strategies of BMW and Audi SUVs in Delhi.
Investigate and compare the quality of after-sales services provided by BMW and
Audi dealerships in Delhi.
Assess factors such as service quality, customer satisfaction, warranty coverage,
and availability of spare parts.
Identify the competitive advantages and disadvantages of BMW and Audi SUVs
in the Delhi market.
Determine areas of strength and weakness for each brand and opportunities for
improvement.
Analyze current market trends and consumer preferences in the SUV segment in
Delhi.
Provide actionable recommendations for BMW and Audi based on the findings
of the comparative study.
LITERATURE REVIEW
• Shinde Govind P. & Dubey Manisha (2011): The study has been conducted
considering the segments such as passenger vehicle, commercial vehicle, utility
vehicle, two and three wheeler vehicle of key players performance and also
analyze SWOT analysis and key factors influencing growth of automobile
industry.
• Zafar S.M.Tariq & Khalid S.M (2012): The study explored that ratios are
calculated from financial statements which are prepared as desired policies
adopted on depreciation and stock valuation by the management. Ratio is simple
comparison of numerator and a denominator that cannot produce complete and
authentic picture of business. Results are manipulated and also may not highlight
other factors which affect performance of firm by promoters.
• Murlidhar, A. Lok Hande & Rana Vishal S. (2013): The author tries to evaluate
the performance of Hyundai Motors Company with respect to export, Domestic
Sales, productions and profit after tax. For this purpose, the pie chart and bar
graph are used to show the performance of company various years.
• Rapheal Nisha (2013): The author tries to evaluate the financial performance of
Indian tyre industry. The study was conducted for period 2003-04 to 2011-12 to
analyze the performance with financial indicators, sales trend, export trend,
production trend etc. The result suggests the key to success in industry is to
improve labour productivity and flexibility and capital efficiency
• Hotwani Rakhi (2013): The author examines the profitability position and
growth of company in light of sales and profitability of Tata Motors for past ten
years. Data is analyzed through rations, standard deviations and coefficient of
variance. The study reveals that there not exists a strong relationship between
sales & profitability of company.
• Sharma Rashmi, Pande Neeraj & Singh Avinash (2013): For understanding how
social media monitoring can help diving the consumer decision & also study. The
functions of social media i.e. monitor, responses amplify and lead at maruti
Suzuki India ltd. The researcher had discussion with social media team median
managers for collecting data & also visited the official social media sites of MSIL
• Daniel A. Moses Joshunar (2013): The study has been conducted to identify the
financial strength and weakness of the Tata motors Ltd. using past 5 year financial
statements. Trend analysis & ratio analysis used to comment of financial status
of company. Financial performance of company is satisfactory and also suggested
to increase the loan levels of company for the better performance.
• Azhagaiah R. & Gounasegaran (2014): Recognized India’s per capita real GDP
growth as one of key drivers of growth for country’s automobile industry. The
central government would be set up various task forces on issue related to
taxation, land acquisitions, labour reform and skill development for auto industry.
• Idhayajothi, R et al (2014): The main idea behind this study is to analyze the
financial performance of Ashoka Leyland ltd. at Chennai. The result shows that
financial performance is sound and also suggested to improve financial
performance by reducing the various expenses. •
• Huda Salhe Meften & Manish Roy Tirkey (2014): Have studied the financial
analysis of Hindustan petroleum corporation ltd. The study is based on secondary
data. The company has got excellent gross profit ratio and trend is rising in with
is appreciable indicating efficiency in production cost. The net profit for the year
2010-11 is excellent & it is 8 times past year indicating reduction in operating
reduction in operating expenses and large proportion of net sales available to the
shareholders of company.
• Srivastava Anubha (2014): Data analysis has been done using the top down
approach ,i.e. Economic analysis, industry analysis, company and technical
analysis to find relationship between automobile sector index with market index.
Mahindra and Mahindra have a great position on the stock market and will attract
investor and this could lead to expansion and growth. Thus Tata motors and
Maruti Suzuki need to take care of their stock and expansion
• Sarangi Pradeepta Ketal (2014): Undertook a study to forecast the future trend
of automobile industry. The study highlighted the six different experiments have
been carried out for period of 12 years data to estimate values for next 3 years. In
each experiment graph has been plotted using spreadsheet and then linear trend
has been drawn and expanded to calculate future values.
• Kumar Sumesh & Kaur Gurbachan (2014): Automobile sector is the dominant
player in economy of world. After liberalization Indian automobile industry has
emerged as a major contributor to India’s GDP. The study identified that there is
no significant in the means score of various financial ratios of Maruti Suzuki and
Tata motors but in meeting their long term obligations and efficacy of utilizing
the assets show the significant difference in the efficiency of both the firms
Surekha B. & Krishnalah K.Rama (2015): This study reveals the prosperity of
Tata motors company. It can be concluded that inner strength of company is
remarkable. Company can further improve its profitability by optimum capital
gearing, reduction in administration and financial expenses for the growth of
company.
A SWOT analysis of BMW in the SUV segment would assess the strengths,
weaknesses, opportunities, and threats that the company faces in this particular
market segment.
Strengths:
1. Brand Reputation: BMW is known for its strong brand image, associated with
luxury, performance, and quality, which can be advantageous in the SUV
segment.
Weaknesses:
1. Higher Price Point: BMW SUVs tend to have higher price points compared to
some competitors, which may limit their accessibility to certain customer
segments.
2. Reliability Concerns: Despite BMW's reputation for quality, some customers
have reported reliability issues with certain models, which could impact brand
perception and customer loyalty.
3. Limited Electric Vehicle Offerings: While BMW has introduced electric SUV
models like the BMW iX3, its electric vehicle portfolio in the SUV segment may
not be as extensive as some competitors.
Opportunities:
Threats:
A SWOT analysis of Audi in the SUV segment would examine the internal
strengths and weaknesses as well as external opportunities and threats facing
Audi within this specific market segment.
Strengths:
1. Brand Image: Audi has a strong brand reputation for luxury, performance, and
engineering excellence, which can be advantageous in the SUV segment.
4. Global Presence: Audi has a strong global presence and established distribution
networks, allowing it to reach a broad customer base in various markets.
Weaknesses:
1. Reliability Concerns: Like other luxury brands, Audi has faced occasional
reliability issues with certain models, which can impact customer satisfaction and
brand loyalty.
Opportunities:
Threats:
DATA ANALYSIS
INTERPRETATION:
2 There were also more people who agreed with this statement for BMW (28%)
compared to Audi 32 %
3 There were more neutral responses for Audi (15%) than BMW (9%)
4 There were people who disagree with the statement in BMW as compared to
Audi segment IN BMW (4%) People disagree with the statement whereas in Audi
only (1%) peple disagree with the statement
5 There were more people in Audi who strongly disagree with the statement
compared to BMW
So, from the above interpretation we came to know that BMW is slightly ahead
in performance as compared to Audi
Q2 THE PERFORMANCE OF ENGINE IS SATISFACTORY
INTERPRETATION
Based on the graph , it apperars that Audi owners are more satisfied with the
performance of their engine than BMW in SUV SEGMENT . In the survey those
who strongly agreed that their Audi engine performance was satisfactory was
15% whereas for BMW it was 26 % .Similarly 37% of Audi owners agreed that
their engine performance was satisfactory compared to 20% for BMW
On the other hand for those who disagreed or strongly disagreed with the
statement that their engine performance was satisfactory ,Audi received a lower
percentage than BMW .Only 9% of Audi owners disagreed compared to 15% for
BMW and 1% strongly disagreed compared to 5% of BMW
Overall , the graph seem to indicate that Audi owners are more satisfied with their
car engine performance than BMW owners based on this survey comparison with
respect to SUV segment.
Q3 THE SUV FUEL EFFICIENCY MEET MY EXPECTATION
INTERPRETATION
Based on the graph, it appears that BMW owners are more satisfied with the fuel
efficience of their SUV’s Than Audi owners .In the survey ,those who strongly
agreed that their BMW met their expectayion was 23% whereas in Audi it was
only 14% .Similarly 22% people agreed that their guel efficiency met their
expectation compared to 25% for Audi
On the other hand 7% of people disagree with the statement of fuel efficiency met
their expectation which is lower than Audi in which 9% of people disagree with
the statement .In BMW 4% People strongly disagree with the statement compared
to Audi in which 2% people disagree with the statement
In BMW 14% peple fall in the category of neutral compared to Audi in which
20% people fall in the category of neutral
From my assessment BMW owners are very slightly more satisfied with the fuel
efficiency compared to Audi owners
Q4 THE SAFETY FEATURE OF THE SUV P[ROVIDE THE SENSE OF
SECURITY
INTERPRETATION
2 Agree- Similarly 26% of BMW owners agreed with the statement compared to
28% of Audi owners
So, from the above explanation we came to know that BMW owners are more
satisfied with the security provided by the company in SUV segment compared
to Audi
Q5 DESIGN OF AN SUV MATCH ACCORDING TO MY STYLE
INTERPRETATION
2 Agree – More Audi owners 33 % agreed with the statement compared to BMW
owners27%
3 Neutral- A higher percentage of Audi owners were neutral 13% with the
statement as compared to BMW Owners 11% who felt the same
So, from the above explanation we came to know that Audi owners are more
satisfied with the design which suits according to them in SUV compared to
BMW owners
Q6 AFTER SALE SERVICE IS VERY COOPERRATIVE
INTERPRETATION
1 Strongly Agree – A higher percentage of BMW owners are more satisfied with
after sale service in SUV segment as compared to Audi owners where only
18%people felt the same
2 Agree – More Audi owners 31% agreed with the statement compared to BMW
owners 28%
3 Neutral- A higher percentage of Audi owners 14% were neutral with the
statement compared to BMW owners 11%
So, from above explanation Audi is slightly ahead in after sale service compared
to BMW in SUV segment
Q7 PRICE OF THE SUV IS REASONABLE CONSIDEREING TO ITS
FEATURES
INTERPRETATION
2 Agree – More Audi owners (37%) agreed with the statement compared to BMW
owners 22%
So , From the above explanation we came to know that Audi owners are more
satisfied with the statement that the the price of SUV was reasonable considering
to its features as compared to BMW in SUV segment
Q8 THE TRANSMISSION OPERATES SMOOTHLY AND
EFFICIENTLY
INTERPRETATION
2 Agree- A higher percentage of Audi owners 33% was agreed with the statement
that the that the transmission operates smoothly and efficiently whereas only 27%
BMW owners felt the same
3 Neutral- A higher percentage of Audi owners 20% feels neutral with the
statement that the transmission operates smoothly and efficiently whereas only
13% BMW owners felt the same
So, from the above explanation we came to know that the BMW owners are more
satisfied with the statement
Q9 THE INFOTAINMENT SYSTEM MATCH ACCORDING TO MY
EXPECTATION
INTERPRETATION
1 Strongly Agree- A higher percentage of BMW owners 23% are strongly agree
with the statement that the infotainment system match according to their
expectation whereas only 12% Audi owners felt the same
2 Agree – A higher percentage of Audi owners 40% are agree with the statement
that the infotainment system match according to their expectation whereas only
30% BMW owners felt the same
3 Neutral – A higher percentage of Audi owners 14% are neutral with the
statement that the infotainment system match according to their expectation
whereas only 9% BMW owners felt the same
So, from above we came to know that Audi owners are more satisfied
Q10 SUV MEET THEIR DEMAND ACCORDING TO ENVIRONMENT
STANDARD
INTERPRETATION
1 Strongly Agree- A higher percentage of BMW owners 25% was strongly agreed
with that statement that the SUV meet their demand according to environment
standard whereas only 15% Audi owners felt the same
2 Agree – A higher percentage of Audi owners 30% was agreed with the
statement statement that the SUV meet their demand according to environment
standard whereas only 25% BMW owners felt the same
3 Neutral- Almost in both the group equal number of people stands neutral with
the statement statement that the SUV meet their demand according to
environment standard
Based on the comparative study between BMW and Audi in the SUV segment in
Delhi, the findings can be summarized as follows:
Both BMW and Audi have a significant presence in the SUV segment in Delhi,
with each brand capturing a notable share of the market.
Sales data indicates fluctuations in market share over time, influenced by factors
such as model launches, marketing campaigns, and economic conditions.
Audi offers SUV models such as the Q3, Q5, Q7, and Q8, catering to different
segments and price points. These models are known for their sophisticated design,
advanced technology, and luxurious interiors.
BMW's SUV lineup includes models like the X1, X3, X5, and X7, known for
their sporty performance, dynamic driving experience, and premium features.
Audi SUVs generally offer a comfortable and refined driving experience, with a
focus on smooth handling and advanced driving assistance systems.
Both brands incorporate cutting-edge technology and features into their SUVs,
including infotainment systems, driver-assistance features, connectivity options,
and advanced safety technologies.
Audi emphasizes futuristic design elements and innovative driver aids, while
BMW focuses on driver-centric features and performance enhancements.
Audi SUVs typically offer competitive pricing relative to their features and
specifications, appealing to buyers seeking luxury and technology.
7.Resale Value and DepreciationResale values for Audi and BMW SUVs in Delhi
remain relatively stable, reflecting the brands' strong reputation and desirability
in the pre-owned market.
BMW is renowned for its sporty heritage, driving pleasure, and dynamic
performance, attracting enthusiasts and individuals seeking a thrilling driving
experience.
LIMITATIONS
When conducting a comparative study between BMW and Audi in the SUV
segment, several limitations may arise, impacting the depth and accuracy of the
analysis. These limitations stem from various factors, including data availability,
subjective evaluation criteria, market dynamics, and brand-specific
considerations. Here are some key limitations to consider:
3. Model Variability: Both BMW and Audi offer diverse SUV lineups comprising
multiple models with different trim levels, engine options, and features.
Comparing specific models across brands may be complicated by variations in
pricing, equipment levels, and target demographics, making direct comparisons
challenging.
4. Market Dynamic* The SUV segment is highly competitive and subject to rapid
changes driven by evolving consumer preferences, technological advancements,
regulatory requirements, and macroeconomic factors. Analyzing historical data
may not fully capture the current market landscape or anticipate future trends and
disruptions.
5. Brand-Specific Considerations: BMW and Audi have distinct brand identities,
positioning strategies, and customer perceptions that influence their respective
strengths and weaknesses in the SUV segment. Conducting a comparative study
requires careful consideration of each brand's unique attributes, heritage, and
market positioning.
1.Objective Definition
Clearly define the objectives of your study. Are you comparing performance,
features, pricing, customer satisfaction, or a combination of factors?
2. Market Analysis
Analyze the SUV market in Delhi. What are the trends? Which segments are
growing fastest?
Gather data on the sales performance of BMW and Audi SUVs in Delhi over the
past few years.
3.Product Portfolio
4. Pricing Strategy:
Analyze any discounts, offers, or financing options available for each brand.
5. Performance Comparison
Gather customer feedback and reviews on BMW and Audi SUVs in Delhi
through online forums, social media, and dealership interactions.
Analyze ratings and reviews on platforms like Google Reviews, Edmunds, and
Car and Driver.
Compare factors such as service quality, waiting times, availability of spare parts,
and warranty coverage.
9.Resale Value:
Research the resale value of BMW and Audi SUVs in the Delhi market.
Based on the comprehensive comparative study between Audi and BMW in the
SUV segment in Delhi, the following conclusions can be drawn:
1. Product Portfolio: Both Audi and BMW offer a diverse range of SUV models
catering to various consumer preferences. While Audi's SUV lineup emphasizes
modern design and cutting-edge technology, BMW's SUVs focus on performance
and driving dynamics.
2. Performance and Features: Audi SUVs are known for their refined driving
experience, luxurious interiors, and advanced infotainment systems. On the other
hand, BMW SUVs are acclaimed for their sporty handling, powerful engines, and
driver-oriented features.
3. Pricing and Value: In terms of pricing, Audi SUVs generally offer competitive
value with a strong emphasis on luxury and technology. BMW SUVs, while often
priced slightly higher, provide exceptional performance and driving dynamics,
which may justify the premium for enthusiasts.
5. Resale Value: Resale values for both Audi and BMW SUVs in Delhi remain
relatively stable, reflecting the brands' strong reputation and desirability in the
pre-owned market.
Books:
Fourth Edition, Pearson Prentice Hall, 2005, Part II, pp. 71-340.
McGraw-Hill.
Newspapers:
• Navbharat Times
Webliography:
• www. .com