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INTRODUCTION
In the heart of bustling cities, tucked away in creative corners, a silent revolution is
reshaping the way we work. Gone are the days when cubicles and corner offices defined the
work lives. Today, a dynamic and collaborative alternative has taken center stage – coworking
spaces. Yet, more and more people are asking what precisely a coworking space is, as remote
work and hybrid work continue to grow in popularity.
As stated by a coworking space business website, WeWork.com, coworking space is an
environment that’s designed to accommodate people from different companies who come to
do work. Coworking space is characterized by shared facilities, services, and tools. Coworking
spaces are community centers, collaboration hubs, and social spaces where workers from
different backgrounds can come together to share expertise and explore new ideas.
Imagine a location where startups, independent freelancers, remote employees, and
well-established businesses all coexist under one roof, where creativity abounds and the
distinction between work and play is blurred. This is the fundamental idea behind coworking, a
concept that has sprung onto the global workspace scene and redefined old ideas about
community, productivity, and the office setting.
However, in here we will introduce you to a part of market of coworking spaces, which
will also be the main target market of this study, that is the students. Beyond being hubs for
entrepreneurs and professionals, these shared work environments are emerging as dynamic,
adaptable, and inspiring places for the next generation of leaders, thinkers, and innovators.
These spaces were invented to create such a workplace that could combine not only people
with different jobs, independent of each other but also students. But before that let us first
delve into the history of coworking spaces.
According in the Mindspace website, the history of coworking space dated back in 1994,
where workplaces are still in its experimental stage by the American ad agency, Chiat/Day. They
tried to break their workplace traditions and redesigns their office but failed because workers
complain about the over-the-top design. Precursor of coworking spaces in 1995 happened in
Berlin computer engineers set up the first ever “hackerspace”. It’s a space not for profit but
intended to bring together computer enthusiasts. In 1999, the word “coworking” was conceived
by Bernard DeKoven but it refers to an idea about the way we should work rather than the
space we work in. 2002 is the year where Schraubenfabrik opened in an old factory in Vienna
which aims to give entrepreneurs a place to work away from home where they can collaborate
with like-minded people. Came 2005, the first coworking space in San Francisco was set up by
Brad Neuberg. In 2006, San Francisco coworking space is replaced by the first full-time
coworking space named the Hat Factory. The same year, an inventor of twitter hashtag, Chris
Messina, sets up an online resource “The Coworking wiki” that helps coworkers and coworking
spaces around the world connect online and the number of coworking spaces and members
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double each year. 2007, coworking gets its own page on the Wikipedia. By 2010, Coworking
achieved an exponential growth. On August 9, 2010, the first Coworking day is celebrated and
the first coworking conference takes place in Brussels, where 150 thinkers, owners, activists,
and policymakers discuss the potential of coworking in Europe. In the year 2018, Coworking
have become a big business, coworking takes up 27 million square feet of office space across
the US. Currently, London is the capital of coworking, with more space than other major cities,
they occupy 10.7 million square feet of office space in Central London alone. And on the same
year, worldwide there are over 18,900 coworking spaces with 1.7 million coworking members.
But still the question is why coworking space is introduced in the first place and
continuously growing. A startup or freelancer had few options for workspace for a very long
time. When beginning a business or working for themselves, the majority of people had little
choice but to work from home or in a coffee shop, which could be isolating, distracting, and
unproductive. Coworking spaces for independent freelancers began to appear some time in the
early 2000s as a much-needed solution. In a Harvard business review website, they were
startled to see those members of coworking spaces report levels of thriving on productivity that
are close to the average of 6 on a 7-point scale, as researchers who have spent years studying
how employees thrive, it is at least one point higher than the average for workers who do their
duties in typical offices.
Coworking spaces are no longer just for freelance workers, remote employees, and start-
ups. Student populations are becoming more accessible in coworking spaces. Students who
work from coworking spaces are increasingly seeking to balance employment and study.
Without needing to build an entire facility to manage their business operations, these places
allow them to work alone and together.
Coworking brings together a diverse mix of industries and professions in a shared
workspace. Many larger companies are also taking advantage of the flexible office model. From
the blog of KMC Solutions, Philippines has a growing industry of coworking space. Currently
there are 135 flexible offices in Metro Manila alone. By 2030, thirty percent of commercial real
estate could be coworking space that was according to JLL Philippines. Key drivers of regional
growth are millennial generation, startups, and multinational corporations. Coworking is a
natural fit for these key drivers because a traditional workplace is not as appealing to younger
workers and 87% of Filipino millennials either engage in the "gig economy" or are considering
doing so, according to a Deloitte survey. These young freelancers seek freedom, flexibility, and
convenience. A lease or membership can last as little as an hour, or as long as a year or more. A
variety of workspace options are available: temporary desks, permanent desks, shared tables, or
private offices.
But let us first answer why is coworking space better than working from homes, libraries,
and coffee shops. Well, for some people who work from home as a freelancer or remote
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employee, they may have run into distractions. Their attention can be diverted by the TV, their
smartphone, family members, or pets, which makes it difficult to focus on their tasks and
significantly reduces productivity. In Libraries, according to Fred Kent, Architect & Founder of Project
for Public Spaces said, “People no longer need to go to the library to have their information needs
met, they will go if a library is a desirable place” in the Philippines there have been a trend in
the behaviour of library users. More and more library users are getting onboard coffee shops or
co-working spaces, very much willing to spend an average of P150 a day for a cup of coffee, or
same amount of money for a limited amount of time to rent a space to learn. With that, the
volume of library users is directly affected. From the perspective of Tim Ferriss (author of the 4-
Hour Workweek) approved Coffee shops as a place to work. Under ideal circumstances, cafes
may also be the best value place to work. But on the other side, working at cafes may provide
inconsistent results, depending on the location, coffee shops may leave customers with
perpetual anxiety as they’ll be asked to leave or keep buying more things. Moving on, the major
tendency in the growth of coworking spaces is that the more flexibility, the better. The word
"flexibility" is used in its broadest sense to describe the study schedule, workplace preference,
spatial organization, and educational processes. The balance between learning and life is
essential for the next generation of students. The ability to study remotely, employ a custom
writing service, have access to the essential resources and infrastructure, and do all of this on a
convenient timetable are priorities. As a result, coworking spaces make location decisions and
service arrangements based on these essential factors.
Since most schools are now having hybrid classes, students can also find coworking
spaces conducive to studies. College students can benefit from the flexibility and study-life
balance that coworking spaces can provide. They can take advantage of this coworking spaces
for their studying sessions, project huddles and even space to brainstorm for their thesis.
Coworking spaces offer a much more comfortable, relaxed, and convenient environment where
students can focus on the tasks that they need to do. The pandemic has shown that young
people can study and work remotely with no harm to their progress. But their productivity can
be affected by the space around them. By creating coworking spaces, students surround
themselves not only with conveniences but also with like-minded people who can help them in
the future in a very high-quality way in life, study, and work.
Based on the data that we’ve gathered, the main cause why there is coworking space is
to raise productivity, creativity, and collaboration of like-minded individuals. It is also to help
employees or students focus more on their tasks and be more productive because the working
space has a good ambiance and flexible environment, in terms where they can eat and drink
while doing their tasks. The only expected drawback for our target market is the price of our
service because some coworking spaces have prices over 100 pesos per hour, but we did our
research and found that there are some study hubs prices can be affordable to middle income
class and students.
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That is why the DeskFlow Coworking and Study hub will be offering a space mainly
focusing on full-time students and working students who doesn’t have anywhere to go to
study or is looking for a place to have a meeting for their important projects. The Aromec
Company’s Study hub service will be offering an affordable price rate per hour. Customers can
rent their own study hot desk for daily rent (Hot desks means they can rent a certain desk per
hour) and dedicated desks (The rent in this kind of desk is long-term, wherein they can stay and
leave their things by days or weeks), and we also offer snacks, and various choices of beverages
such as unlimited hot and iced coffee, hot chocolate, tea, and unlimited water, there will also be
printing and photocopy available and lockers with additional fee, Headphones and high speed
wireless Wi-Fi. We will also offer affordable Packages, loyalty card and membership card.
Furthermore, We will start the rent time by 2 hours, the DeskFlow will also have an Encouraging
wall, wherein customers can write advice messages in a post-it note that we will provide, so that
when customers enter the DeskFlow facility they can read inspirational messages that can
inspire them.

CHAPTER 1: MANAGEMENT ASPECTS

1.1 Objectives of Management Aspects

An overview of the business management will be provided from this perspective. The

objective consistent of the following:

• To discuss objectives of the management, organizational background, including the business

name, brand name, mission, vision, business logo, and business tagline to easily recognize the

business in the market.

• To give detailed overview of the company's pre-operational activities.

• To show the plan that will cover the pre-operating activities, the Gantt chart, types of
business ownership, investors, organizational chart, duties and responsibilities of organization
members, job specifications, salaries, and benefits for employees, and working hours.
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1.2 Organizational Background

This portion discusses the organizational background which includes the business name,

brand name, business logo, tagline, as well as the mission and vision of the company.

1.2.1 Business Name

AROMEC Company. We want our business name to be simple and can give our edge

over the competitors in the market. The business name was derived from the names of the

partners, which are Rowena A. Alto, Lyka D. Rosquites, Cristine Joy P. Ora-a, Angela Marie D.

Magbanua, Remark O. Estrera, Herbeth L. Cañalita.

1.2.2 Brand Name

The brand name “DeskFlow” suggests a concept related to workspaces and productivity, likely

in the context of office or desk-related activities. “Desk" in the name implies a focus on desks or

workstations because the brand offers service related to desk organization, office furniture and

tools to enhance desk-based work. The term "Flow" conveys a sense of smooth and efficient

operation. In the context of the latter related to desks, it implies that the brand's services aim to

improve workflow, increase productivity, or make tasks more efficient. The combination of

"desk" and "flow" could be seen as conveying a sense of professionalism and orderliness,

indicating that the brand's service is geared toward students and professionals who value an

organized and efficient workspace.

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1.2.3 Tagline

Thrive your skill with Desk Flow. The business’s tagline explains that the coworking

space of Desk Flow can help enrich the skills of the target markets by offering a flexible, quiet,

and affordable place where they can focus on their tasks, studies, and have collaborative

meetings.

1.2.4 Business Logo

1.2.5 Vision

We aim to be one of the leading study hubs in the Philippines and help everyone to find a

place to relax and study at the same time and to give our customers stress-free environment

while learning.
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1.2.6 Mission

The Desk Flow is a coworking and study hub that provides a supportive and encouraging

place that values the learning growth of students and professionals through a setting that is

flexible to enhance the productivity of our customers.

1.2 Pre- operating Activities

This part will provide you with a comprehensive overview of the AROMEC Company pre-

operating period.

1. Conducting a Feasibility Study: September 2023-December 2024

Planning a feasibility study involves determining the business's resources,

timeframe, and budget. It will serve as a roadmap for developing a business strategy to

assess the viability of the venture. We are gathering information about potential

customers. We will be able to identify any potential issues with the way our business is

run with the aid of this investigation.

2. Canvassing of Necessary Tools, Equipment, and Company’s Building Facility: October

2023

During this time, the building facility of the Aromec company as well as the

required tools and equipment, such as the facility accessories, extensions, table, chairs,
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etc., are required. Like, how it will assess whether a location is conducive, it will also

determine the overall cost of each item.

3. Sources of Financing: October 2023

The necessary expenditures will be considered when the key tools and

equipment have been examined. In the early phases of building a service, capital is

crucial. The investors will put forward the agreed-upon sum toward developing or

delivering a service.

4. License and Registration: November 2023

The business's legitimacy is demonstrated by its operation in accordance with all applicable laws

and regulations. Obtaining business licenses, such as those from the Bureau of Fire Protection

(FSIC), the Department of Trade and Industry (DTI), the Bureau of Internal Revenue (BIR), the

Barangay Clearance, and the Mayor's Permit would be given top priority. Searching through the

company's suppliers for potential candidates.

Permits and Licenses Cost

Barangay Clearance P 500.00

Mayor’s Permit/ Business Permit P 500.00

Securities and Exchange Commission

(SEC) P 500.00

Registration Certificate
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BIR Certificate of Registration P 500. 00

Table 1.1. License and Registration

5. Hiring and Training of Employees and Advertising and Promotion: December 2024

At this point, qualified candidates will be chosen for employment. Employees can

be educated by conducting training and effective orientation, which can inform them of

company expectations, policies, and the correct methods for providing the service to

customers. They will undoubtedly adhere to the minimum health protocols once they

start running the company.

The first stage in introducing clients about the DeskFlow will be through

advertising and product promotion. Customers could be motivated to post posters and

teasers about the product on different social media sites.

6. Launching of the DeskFlow: January 2024

Finally, after fulfilling all the requirements, it is time to launch the Desk Flow into

the market. We are open to suggestions, feedback, and comments to enhance the

business.
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1.4 Gantt Chart

Activities MONTH and YEAR

September

October

November

December

January
Conducting a
Feasibility
Study
Canvasing of
Tools,
Equipment, and
Company’s
Building Facility
Sources of
Financing
License and
Registration
Hiring and
Training of
Employees, and
Advertising and
promotion.
Launching of
AROMEC
Table 1.2. Pre-operating Gantt Chart
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1.4 Form of Business Ownership

The Desk Flow is a partnership-style company owned by Rowena A. Alto, Lyka Rosquites,

Cristine Joy P Ora-a, Angela Marie D. Magbanua, Remark O. Estrera, Herbeth Cañalita.

terms of a firm’s legal framework, decision-making, and financial duties, the

aforementioned partners will be in charge. Each partner will share equally in the firm

profit earnings in terms of distribution of income.

1.4.1 Pros and Cons

This section shows the pros and cons of entering a partnership form of business

ownership.

Pros

• It is inexpensive to establish a business partnership.

• The business responsibilities can be equally assigned between partners.

• To launch and maintain the business, the partners will share equally the start-up capital.

• When all partners contribute their creative and original ideas, great decisions are made.

• More financial resources are better for running a business.

Cons
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• There is often no limit to the personal obligations of the partners.

• A partnership can be dissolved at any time by any partner.

• When selling the business, finding a new partner can be difficult.

• Each partner is solely responsible for any losses and debts.

• There is a risk of disagreements and friction among partners and management.

1.5 Investors

Investor is a person or group of people that puts its money into a business or

other organization in order to make a profit. An investor is an individual (or entity) that

takes a risk to realize future benefits. Rowena A. Alto, Lyka Rosquites, Cristine Joy P Ora-

a, Angela Marie D. Magbanua, Remark O. Estrera, Herbeth Cañalita.

The total amount of capital contribution is based on the business cost and the

financial plan.

INVESTORS CAPITAL CONTRIBUTION

Rowena A. Alto

Herbeth L. Cañalita

Remark O. Estrera

Angela Marie D. Magbanua

Cristine Joy P. Ora-a

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Lyka D. Rosquites

TOTAL

Table 1.5. Investor

1. 7 Organizational Chart

Supervisor

Technical Full- time

Support Staff

Part-time
Staff

1.8 Duties and Responsibilities

Every employee of AROMEC Company has its distinct position along with its duties and

responsibilities that are necessary for the company to fulfill its daily operation to achieve

its goals and objectives.

1.8.1 Supervisor
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 Oversee day-to-day operations.

 Design strategy and set goals for growth.

 Maintain budgets and optimize expenses.

 Set policies and processes.

 Ensure employees work productively and develop professionally.

 Oversee recruitment and training of new employees.

 Improving revenue.

 Hiring employees.

 Evaluating performance and productivity.

 Analyzing accounting and financial data.

 Researching and identifying growth opportunities.

 Generating reports and giving presentations.

1.8.2 Technical Support

 Manages technical activities within the company.

 Surely provides technical oversight to internal resources.

 Provides technical expertise to managers, staff, and clients.

 Energizes and inspires technical teams.

 Develops and maintains competence and credibility.

 Serves as technical expert.

 Plan and manage technical projects.

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 Implement, develop, and maintain projects and software frameworks or tools.

 Manage project scope, schedule, and budget.

1.8.3 Full Time

 Schedule meetings and appointments

 Transaction and receive payment

 Assist customer

 Monitoring of customer availing time and hour

 Organize and maintain employee records

 Manage customer details

1.8.4 Part Time

 Schedule meetings and appointments

 Transaction and receive payment

 Assist customer

 Monitoring of customer availing time and hour

 Organize and maintain employee records

 Manage customer details

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1.9 Job Specification

In this section, the researchers will hire four (4) employees that will work on the Desk

Flow business. Putting the right person in the right position will be a high priority in job

specifications. Each position would play an important role in this business starting from

Top position up to bottom. Below are the following requirements and expertise of the

needed employee to fit for the applied position.

1.9.1 Supervisor

 Graduate of related business course (HRM, Marketing, Operation, Entrepreneurial,

Industrial, and Financial).

 1 to 2 years job experience.

 Experience in planning and budgeting.

 Knowledge of business process and functions (finance, HR, procurement, operations

etc.)

 Strong analytical ability.

 Excellent communication skills.

 Outstanding organizational and leadership skills.

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1.9.2 Technical Support

 Bachelor's degree in computer science, information technology, or related field.

 1 to 2 years job experience in computer science, information technology, or related

field.

 Technical expertise, leadership, communication and interpersonal skills, organization,

teamwork, and computer proficiency.

1.9.3 Full Time Staff

 1-year business related courses (HRM, Marketing, Operation, Entrepreneurial,

Industrial, and Financial).

 18 years old and above

 Detail-oriented.

 Flexibility to work around customer demand.

 Ability to work with team members to solve problems.

 Effective communication and customer service skills.

 Readily adjusts schedule, tasks, and priorities when necessary to meet business

needs.
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1.9.4 Part Time Staff

 Undergraduate of business-related courses (HRM, Marketing, Operation,

Entrepreneurial, Industrial, and Financial).

 18 years old and above

 Detail-oriented

 Flexibility to work around customer demand.

 Ability to work with team members to solve problems.

 Effective communication and customer service skills

 Readily adjusts schedule, tasks, and priorities when necessary to meet business

needs.

1.10 Sales and Benefits

The researchers include the employees’ position, the basic monthly wage, the annual

wage, the annual total wage, the required monthly benefits like Social Security System (SSS),

PhilHealth, and Pag-ibig contribution and their respective annual contributions, as well as

the 13th-month compensation.

1.10.1 Salaries

The researcher shows in the table below the position, monthly wage, and annual

basic salary of employees.

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Position Monthly Basic Pay Annual Basic Salary

Supervisor
25,000 300,000
Technical Support
18,000 216,000
Full Time 15,860
190,320
(610x26days)
Part Time 7,930
95,160
(305x26days)
Total Payroll 67,633 801,480
Table 1.4. Employee’s Salaries

1.10.2 Benefits

The researchers include the position held by the employee as well as the

required monthly contributions like Social Security System (SSS), PhilHealth, and Pag-ibig

as well as their respective monthly and annual contributions and 13th-month pay.

Position SSS PhilHealth Pag-IBIG Monthly

Contribution Contribution Contribution Contribution

Supervisor
2,405.00 1,000.00 750.00 4,155.00

Technical Support
1,340.00 560.00 420.00 2,320.00

Full Time
1,550.00 634.40 475.80 2,660.20
Part Time
722.50 317.20 237.90 1,277.60
Total
P6,017.50 P2,511.60 P1,883.70 P10,412.80
Contribution
Table 1.5. Benefits
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1.10.3 Social Security System (SSS)

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Source: Philpad.com
Figure 1.4. Social Security System (SSS)

Position
SSS Contribution
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Supervisor
2,405.00

Technical Support
1,340.00

Full Time
1,550.00
Part Time
722.50
Total Contribution P6,017.50
Table 1.6. Social Security System (SSS)

1.11.4 PhilHealth

Source: Philpad.com
Figure 1.5. PhilHealth

PhilHealth Contribution
Position
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Supervisor
1,000.00

Technical Support
560.00
Full Time
634.40
Part Time
317.20
Total Contribution P2,511.60
Table 1.7. PhilHealth

1.11.5 Home Development Mutual Fund Contribution/ Pag-IBIG

Source: Philpad.com
Figure 1.6. Pag-IBIG

Position
Pag-IBIG Contribution
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Supervisor
750.00

Technical Support
420.00

Full Time
475.80
Part Time
237.90
Total Contribution P1,883.70
Table 1.8. Pag-IBIG
1.11.6 13th Month Pay

Position Monthly Annual

13th Month Pay Annual Benefit
Contribution Contribution

Supervisor
4,155.00 49,860.00 25,000 79,015.00
Technical
2,320.00 27,840.00 18,000 48,160
Support
Full Time
2,660.20 31,922.40 15,860 50,442.60
Part Time
1,277.60 15,331.20 7,930 24,538.80
Total
P10,412.80 P124,953.60 P67,633 P202,156.40
Contribution
Table 1.9. Employee 13th Month Pay

1.12 Working Hours

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The AROMEC COMPANY working hours will start at 8:00 AM to 8:00 PM from Monday to

Saturday. And should be exclusive of the one (1) hour daily lunch break from 12:00 NN to 1:00

PM, and after that they will start to continue their work and finish it until 8PM.

Table 1.10. Working Hours

WORKING DAYS TIME

START END LUNCH BREAK COFFEE BREAK

Monday to Saturday 8AM 8PM 1HOUR 15MINUTES

Full time 8AM 5PM 1 HOUR 15MINUTES

Part time 5PM 8PM 1HOUR 15MINUTES

There will be an overtime working hours for those employees that has been

required by the management to fulfill the remaining hours to finish the day. Those

additional working hours will be added to their wages.

1.13 Organizational Policies

Employee Conduct Policy

1 AROMEC will operate from Monday to Saturday

2 AROMEC’s operations will start from 8:00 AM to 8:00 PM

3 Always wear the official AROMEC uniform.

4 Always wear ID during working hours.

5 Be professional.
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6 Apply integrity at all times.

7 Prohibited use of gadgets during working hours

8 Follow the set of scheduled.

9 Notify the assigned manager for late and absences.

10 The employees should know the workplace health, safety and security

guidelines.

11 The employee/s and manager/s should not involve in sexual harassment.

12 The employee/s and manager/s should promote anti-discrimination.

1.14 Rules and Regulations

1. Taxes - the organization complies and compiles all the taxes and pays the right

amount that is needed to be paid.

2. Privacy - the organization needs to protect the customers and employees. Do

not disclose any information unless it is permitted.

3. Accounting and auditing - the organization is accountable and transparent in

internal and external involvement in the Aromec.

4. Securities and Exchange Commissions (SEC) - the organization needs to protect

the investor securities as part of the regulations of the Securities and Exchange

Commission (SEC). Aromec selling securities like shares and stocks should report the

exact information and risk of investing. Aromec treats investors honestly and fairly.
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5. Employment and Labor Regulations – the employees adhere to all

organization’s rules and regulations. Employees must at least 18 years and above. The

organization should follow the standard Philippine work week which is 40 hours.

1.15 Employee’s Uniform

Figure 1.7. Employee’s Uniform

1.16 Employee’s ID
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Figure 1.8. Employee’s ID

Figure 1.8.