The Effect of Corporate Social Responsibility On The Profitability of Publicly Traded Firms Within The United States
The Effect of Corporate Social Responsibility On The Profitability of Publicly Traded Firms Within The United States
The Effect of Corporate Social Responsibility On The Profitability of Publicly Traded Firms Within The United States
DigitalCommons@Pace
Honors College Theses Pforzheimer Honors College
2019
Recommended Citation
Majer, Amanda Lisette, "The Effect of Corporate Social Responsibility on the Profitability of Publicly Traded Firms within the United
States" (2019). Honors College Theses. 232.
https://digitalcommons.pace.edu/honorscollege_theses/232
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The Effect of Corporate Social Responsibility on the
Profitability of Publicly Traded Firms within the United
States
Throughout the late 20th and early 21st centuries, investors have sparked an
interest in the social responsibility and sustainability measures of the firms in which they
have ownership in. These qualitative factors are measured through the term, “Corporate
Social Responsibility,” (CSR). The factors have been quantified using environmental,
social and corporate governance (ESG) indices published by mass data houses such as
nd Thomson Reuters. This study bridges the gap between the CSR actions
Bloomberg a
taken by firms and the effects, if any, that those actions have on their profitability. By
using historical profitability data and CSR rankings produced by Bloomberg, this paper
traded firm between the years 1990 and 2018, and their associated numerical rank on
Bloomberg’s ESG Disclosure index. This direct connection between profitability and
disclosure of sustainability and social governance factors allows the reader to deduce a
relationship between investment in CSR and the payoff of this effort on measurable
profitability. This study concludes that there is a moderate to strong positive relationship
between certain historical profitability metrics and a firm’s ESG Disclosure Score, and
that these relationships are most evident within the Technology and Energy industries.
1
Table of Contents
Contents Page
Abstract 1
Table of Contents 2
Introduction 3
Literature Review 4
Hypothesis 14
Methodology 18
Conclusion 25
Appendix 26
References 30
2
Introduction
economic, social and environmental benefits for all stakeholders.” This movement is
the rest of society, including their own stakeholders and the environment (Financial
Times). The definition of CSR, however, does not include the financial implications for a
firm that installs CSR policies into its their business model. Despite unknown confirmed
financial effects of implementing CSR measures into a business plan, according to the
law of a capitalist economy like that of the US, one would expect to observe financial
Though CSR is a more modern topic within accounting and finance, the evolution
of the idea of Corporate Social Responsibility began in the early 20th century. With the
development of large businesses between 1900 and 1920, Congress passed new laws
War II, corporate philanthropy paved the way for two of CSR’s most important principles
-- stewardship and charity. Through the 1970s, CSR policy was focused on
sustainability practices in their business plan. During the 1990s, the concept of CSR
evolved into the definition known today, rooted in stakeholder engagement, social
3
Corporate Social Responsibility has evolved dramatically in the last decade, as
noted by Thomas Bognanno in Forbes magazine (2018). Corporations have gone past
funding their social investments only monetarily; many corporations embrace business
objectives which have a social impact and demonstrate real value to the company.
Trends that have become apparent in regards to CSR policy include the involvement of
corporations in social issues and the integration of employees into global marketing
campaigns.
Though previous studies have focused on the effects of CSR measures on profit,
stock price, and market capitalization, few have noted the effect of these initiatives on
profitability measured with analytic ratios like Return on Assets (ROA), Return on Equity
(ROE), Return on Invested Capital (ROIC), and the ratio of Enterprise Value to Earnings
Before Interest, Tax, Depreciation and Amortization (EV/EBITDA). Profitability and profit
above costs, while profitability is a relative term that measures efficiency and the extent
of income and profit relative to the size and other metrics of the firm (Horton).
Literature Review
implemented for various reasons. Forte (2013) takes the position that the average U.S.
citizen expects companies not to only generate profits, but also conduct themselves in
relations and contributes to a favorable public image, which can also manifest itself into
4
long-term profits. Forte also noted that social responsibility benefits long-term stock
actions, but this study concludes that CSR implementation will begin to show equal
importance in the medium to long-term returns that will come in response to the
decisions that management must make when balancing the corporation’s responsibility
commitment to stakeholders and the environment. This study notes that there are four
kinds of social responsibility which constitute total CSR: economic, legal, ethical, and
philanthropic.
management must also decide which stakeholders merit and should receive
concludes that the conflict is not “concern for profits” versus “concern for society,” but
rather that the firm must engage in decisions and actions that simultaneously fulfill all
components which constitute CSR. The CSR firm should strive to make a profit, obey
the law, be ethical, and be a good corporate citizen. A socially responsible corporation
is not one in which there is only concern for legal, ethical, and philanthropic principles,
but also one which has a focus on economic responsibility and profit maximization for its
shareholders. Clarkson (1995), proposes that social responsibility can be analyzed and
5
evaluated by using a framework based on the management of a corporation’s
relationships with its stakeholders rather than by using a model which focuses on
distinguished between stakeholder issues and social issues because corporations and
their managers manage relationships with their stakeholders and not with society. In a
theoretical sense, the economic and social purpose of the corporation is to create and
distribute wealth and value to all primary stakeholder groups without favoring one group
over another, though stakeholder value are not defined only by increased share price,
manifest itself through minimized cost and waste while improving the quality of its
development of the community from which the business draws its resources and
sustenance. This study focuses on the equilibrium that must be maintained between
stakeholder groups; if the corporation favored one stakeholder group’s interests over
another, the disfavored group might seek alternatives and potentially withdraw from the
entity entirely. This view negates the idea that profit maximization is the primary goal of
a business; it reinforces the principle that CSR is based on social responsibility rather
If one accepts the legitimacy and the desirability of adopting Corporate Social
Responsibility policies, there is value in recognizing and analyzing the results of those
policies. The following research focuses on the effect of CSR on stock price and the
equity market. Orlitzky (2013) expands on the idea that the CSR movement may, in the
6
long run, lead to excess market volatility and stock price bubbles. This study challenges
the conventional idea that CSR measures increase the present value of a firm’s future
cash flows and maximize the market value of the socially responsible firm. Though CSR
can materialize into benefits as it increases trust between the firm and its stakeholders,
because of its inherent costliness, CSR may also reduce current and future firm cash
flows. The costs associated with CSR create noise in the stock market because
observers cannot infer that CSR will change a firm’s underlying economic fundamentals.
It is difficult to determine the true benefits of CSR in the stock and equity markets
due to information asymmetry -- the principle that the seller has more information than
the buyer. Because of the information disparity, firms may send false market signals
about their commitment to CSR and the economic results of their actions. Orlitzky
concludes that this noise and information asymmetry associated with CSR may not only
lead to excess stock market volatility but also unjustifiably high stock prices of firms that
companies, not because of their financial performance, but rather because of the
initiation of a social program or initiative. For this reason, it might be difficult for an
“Socially Responsible” stocks have on average significantly lower returns and variance
than control sample stocks when controlling for industry effects. The study is based on
7
the idea that if socially responsible firms underperform a control sample of firms in
regards to shareholders’ interests, the incentive to adopt CSR will weaken because of
loss of competitive position as well as loss of access to a lower cost of capital. They find
Lam, Zhang, and Jacob (2015) examine how stock prices are affected within
Responsibility but are socially irresponsible in other aspects. Their study concluded that
these firms, also known as ‘Grey’ companies, earn an annual abnormal return of up to
socially responsible firms have a higher valuation, lower returns and lower risk
compared to socially irresponsible firms. The research of these academics adds to the
discussion of firms which do not fall within the category of definitively socially
responsible versus irresponsible. Their research also determined that the ‘Grey’
portfolios are overpriced within the market, contributed in whole by both the
firm’s socially ambiguous actions. Prior research on the relationship between Corporate
Social Responsibility initiatives and stock price reactions have determined that there
may be a positive relationship between being socially responsible and having lower
returns despite higher valuation, but this research explains the ambiguity in measuring
8
After analyzing literature focusing on CSR in the equity market, the following
scholarly articles emphasize the impact that CSR has on financial performance. Wood
and Jones (1995) add to prior research on the stakeholder theory, but use this principle
to find a relationship between social and financial performance, rather than market
value or to determine the cost of capital in the equity market. This study focuses on
Wood’s (1991) argument that the stakeholders define the norms for corporate behavior;
these normal behaviors are acted upon by firms, and they make judgments about these
experiences. In prior research, there was a mismatch of variables which are mixed and
theoretically linked. Wood and Jones spotlight the mismatch of variables in their
research and determine that the relationship between CSR and financial performance is
ambiguous because there is no theory to clarify how they should be related, there is no
valid measure of CSR, and there is confusion about which stakeholders are represented
by which financial measures. Though Wood and Jones came to an inconclusive result
on the relationship between CSR and economic performance, they were again able to
conclude that there is a connection between social and financial performance when
using market-based theory. As such, social performance hurts the company financially,
but it cannot yet be proven if the relationship also works positively, in that good social
In a Forbes magazine David Vogel (2008), breaks down the idea that CSR
9
The hard truth, he finds, is that there is little real-world support to back this idea. CSR
does not necessarily pay because ‘ethical’ products are a niche market, and almost all
goods and services continue to be purchased on the basis of price, convenience, and
quality. Consistent with Lam, Zhang, and Jacob’s (2005) study on ‘Grey’ companies,
Vogel found that few firms were consistently responsible or irresponsible across all of
their business operations. Vogel concludes on the idea that managers should try to act
more responsibly, but not because the market will reward their business or punish their
(2018) showcase the impact of Corporate Social Responsibility initiatives and programs
on corporate financial performance, while utilizing data from 53 studies and results
themselves with social responsibility, and whether there are any trade-offs to
sustainable investing. Her conclusion is that the relationship between CSR and
companies in this study, the result was that 81.1% of the analyzed companies had data
supporting that CSR pays -- that there is a positive correlation between CSR and
presented results that CSR costs -- that there is a negative correlation between CSR
and corporate financial performance. One of the limitations of this study may be the
10
objective measures of financial performance. Nizamuddin (2018) focused his research
Nizamuddin notes that the difficulties related to measuring CSR can be focused
on the fact that CSR is a non-financial variable that is sought out to be quantified in
financial performance. Further, in many countries, CSR reporting is not mandatory but
are biased when used to investigate the relationship between CSR and financial
performance. One way to remove this bias would be to implement mandatory disclosure
of CSR programs and information. This research also breaks down the use of CSR into
began internationally, before being established in the United States. Therefore, there
responsible firms and economic or financial results. Jain, Keneley, and Thomson (2015)
extent of CSR reporting by banks in Japan, China, Australia, and India. During the
11
seven-year period from 2005 to 2011, there was no legislative requirement for CSR
reporting in these Asia-Pacific countries, but the extent of reporting in each of these
activities. Despite concluding that CSR reporting had increased in international nations,
the motives did not seem to be economic but rather based on strategic incentives. The
European Commission, the governing body of the European Union (EU) responsible for
Union. The European Commission (2017) states that CSR is important to the interest of
Additionally, CSR is important for the EU economy, as CSR makes companies more
has also created their own agenda for action to support CSR, which includes improving
and tracking levels of trust in businesses, enhancing market rewards for CSR, as well
initiatives that they believe that support of CSR action could improve the economy of the
market rewards for CSR. To the EU, social responsibility does not seem to be
definitively a social program, but also a matter of financial and economic integration.
The European CSR Awards were launched in 2012, funded by the European
12
Commission, to deliver the European CSR Award Scheme for Partnership, Innovation,
and Impact. These awards are designed to give higher visibility to CSR excellence and
raise global awareness on the positive impact that business can have on society, bring
the best European CSR multi-stakeholder projects into focus, enhance the exchange of
CSR best practice across Europe, encourage CSR collaboration between enterprises
and stakeholders, and finally, create innovative solutions to tackle sustainability issues.
In light of the European CSR Award Scheme, it is evident that the European Union
believes in the benefits of CSR not only on society, but also in the economy, and
dedicated itself to awarding those businesses and projects that have succeeded in
bringing CSR into their trade. From a business and economic standpoint, winning such
an award could bring attention to those business recognized in each accolade category.
That could bring a new group of consumers and investors to their business. For this
reason, the European Union has succeeded in showing their support for Corporate
Social Responsibility, as well as attempting to shed light and success onto those
businesses who have taken the CSR initiative and integrated it into their business plan.
relationship between CSR and market firm valuation, where they distinguish between
the financial benefits resulting from ethical behavior and the possible competitive
disadvantages that can result when taking externalities into account. Their study
separates their empirical observations and results by industry, year, and region, which
allows them to further refine their results based on international expectations. Their
results conclude that there is a negative relationship between CSR performance and
13
firm value, as the market considers the costs of CSR programs to exceed the benefits
received, though this may not be reflected in the equity asset valuation process.
Hypothesis
Responsibility on profit, cash flow, and market capitalization, there has not been prior
literature produced on the effect of CSR measures on the profitability metrics of a firm
for the years 1990 (or earliest year recorded) through 2018. Based on the published
literature reviewed above, I believe that there may be a strong relationship between
financial health, and prospects for future earnings. Because valuation metrics typically
compare the market’s opinion to actual reported earnings or company book value, these
metrics reflect the collective opinions of market analysts and investors about the
company’s future prospects (Schmidt). Each of the valuation metrics analyzed in this
study are rooted in earnings. My hypothesis is that they should have a positive
correlation with the level of Environmental, Social, and Governance performance that a
firm discloses. In this study I use Bloomberg ESG Disclosure Score as the measure of
paper.
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manifested by increasing the valuation metrics of the firm. A firm’s net income measures
the after-tax earnings or profit of the firm, so firms with a higher ESG Disclosure Score
should have a higher average net income across the period analyzed. Earnings per
share also measures the value of the firm on a per share basis, so a higher ESG
earnings per share. Finally, price to cash flow measures the value of a stock’s price
relative to its operating cash flow per share (Kenton). A higher ESG Disclosure Score
should increase the price per share as a measure of the profitability of the firm, so a
higher ESG Disclosure Score should be related to a higher Price to Cash Flow ratio for
Hypothesis 1: A higher ESG Disclosure Score will be significantly correlated with higher
valuation related metrics, including Net Income, Earnings per Share (EPS), and Price to Cash
Flow.
firm and thereby increases the earnings of the firm through a rise in sales revenue, then
profit metrics that rely on return should also have a positive correlation with the ESG
Disclosure Score.
Three metrics that analyze firm profitability are Return on Equity (ROE), Return
on Assets (ROA), and Return on Invested Capital (ROIC). Each of these metrics have
earnings in their numerator. Both ROE and ROA have net income in their numerator,
15
once again demonstrating the relationship between an ESG Disclosure Score and the
level of income that a firm is able to generate. ROIC, on the other hand, has operating
income (adjusted for tax) in its numerator, but also may show a relationship between
The profit metrics considered here evaluate return, or simply put, the money that
Disclosure Score, I hypothesize that this firm will also have a higher earnings amount in
the numerator due to market and consumer perceptions of the firm, and the profitability
ratios (ROE, ROA, and ROIC) will be higher as well. For this reason, Hypothesis 2
claims the positive correlation between a higher ESG Disclosure Score and heightened
profitability metrics.
Hypothesis 2: A higher ESG Disclosure Score will be significantly correlated with higher profit
metrics, including Return on Equity (ROE), Return on Assets (ROA), and Return on Invested
Capital (ROIC).
The final metric analyzed in this study is Enterprise Value (EV)/Earnings before
performance. This measure bridges the gap between the first two categories of metrics
16
adds components including debt, preferred interest, minority interest, and excludes cash
Street Mojo). EV/EBITDA includes both the value of the firm, as well as its profitability,
so one can hypothesize that a higher ESG Disclosure Score would also be related to an
increase in the EV/EBITDA multiple due to heightened perception from both consumers
and investors. Should investors and consumers have an affinity towards firms with
higher ESG Disclosure Scores, this will translate to a higher EV/EBITDA measure as
investor opinions are reflected in the numerator and consumer opinions are reflected in
Hypothesis 3: A higher ESG Disclosure Score will be significantly correlated with higher
Enterprise Value (EV) to Earnings before Interest, Tax, Depreciation, and Amortization
(EBITDA) ratio.
and Bloomberg’s ESG Disclosure Score in order to provide for a correlation between
the two variables. Based upon the premise of Corporate Social Responsibility and its
impact on both investors and the general consumer, this study hypothesizes that the
relationship between ESG Disclosure Score and profitability metrics will be a positive
one. In addition, this study concludes that the positive relationship will also be a strong
17
one, as the two metrics should closely align to the goals of both investors and
consumers.
Methodology
Services. Within the five industries, ten firms were chosen for analysis. There were two
criteria for a firm to be included in the sample: (1) the company’s stock must be publicly
traded on the NYSE, and (2) Bloomberg publishes the ESG Disclosure Score data for
the firm. The firms selected for this study are listed in Exhibit 1 of the Appendix.
Bloomberg’s ESG Disclosure Score was used to quantify each firm’s participation
whether they issue a sustainability report. The analysts at Bloomberg then compile all
annual reports, sustainability reports, press releases, and third-party research regarding
each firm and create a single variable: an ESG Disclosure Score. This score allows
investors access to each firm’s transparency, risks, and opportunities. On a scale from 0
to 100, Bloomberg analysts rank each firm’s transparency of ESG efforts on the basis of
800 different metrics such as energy & emissions, waste data, women on the board,
18
Exhibit 2 to the Appendix presents the 2018 ESG Disclosure Score published by
Bloomberg for all firms analyzed in this study. This data was collected through the use
of Bloomberg Terminal.
firm’s published Bloomberg ESG Disclosure Score, I compiled the following historical
measures: Net Income, Earnings per Share (EPS), Price to Cash Flow, Return on
Equity (ROE), Return on Assets (ROA), Return on Invested Capital (ROIC), and
(EV/EBITDA).
Historical metrics were sampled for the period from 1990 (or the first year of
business, whichever was earliest) to 2018. The year 1990 was chosen as a starting
point for collection of data because, according to the Evolution of Corporate Social
Responsibility by Knowledge Tank referenced earlier, that year was when CSR policies
began to be important for shareholders and managers of the firm. This year should also
correspond to an increase in CSR measures being incorporated into firm culture, the
ESG Disclosure Scores and historical profitability metrics, the data was collected from
YCharts, a Chicago-based financial data research company, that allows investors and
data analysts to download financial metrics for specific firms without the use of
terminals. I calculated an average of each financial metric category for each individual
firm. Ultimately, the final data set included Average Net Income, Average EPS, Average
19
Price to Cash Flow, etc., for all fifty firms included in this study. This data is presented in
The resulting 350 individual and unique financial data points, were regressed
against the 2018 ESG Disclosure Scores published by Bloomberg. Within the
cross-sectional regression model, each industry was analyzed separately, and each
historical financial metric was analyzed individually. For example, within the Technology
industry, the ten data points representing average Net Income for each of the ten firms
within this industry were directly regressed against the corresponding ten ESG
Disclosure Scores for these Technology firms. The same process was performed to
depict the relationship between the Technology industry’s ESG Disclosure Score and its
underlying average Earnings per Share, and the other five measures of financial
performance. Exhibit 5 of the Appendix presents the relationship between ESG
Disclosure Score and historical profitability metrics, broken down by industry. The
After analyzing the regression statistics for each historical profitability metric
within all five industries, the following findings are observed for each industry. The
industries with the highest correlation and significance between ESG Disclosure Score
and historical profitability metrics are the Technology sector and the Energy sector.
Within each of these industries, there are four financial metrics that are significantly and
strongly correlated with the underlying firms’ ESG Disclosure Score. At the other end of
20
the study, the Consumer Services industry only presents one profitability metric that has
a moderately strong correlation with the underlying firms’ ESG Disclosure Score. The
results of the study are broken down below. In this study, a correlation coefficient near
0.6 was considered to have a strong relationship between the two variable, per the table
below.
Source: Stats.StockExchange.com
As stated earlier, the Technology and Energy industries show the largest, and
most significant, correlations between historical profitability metrics and ESG Disclosure
Score. The Technology sector is most significantly, and strongly, correlated to ESG
Disclosure Score with the financial metric of ROA. This is significant when considering
the industry because technology firms will invest a large portion of revenue into
research and development expenses. For this reason, it is important to note that a
technology firm has such a strong and significant correlation between ROA and ESG
Disclosure Score. This correlation can be interpreted to mean that an increasing ESG
21
Disclosure Score is systematically associated with an increase in ROA. This same
ESG Disclosure Score. The Consumer Non-Durables sector’s ESG Disclosure Score is
most significantly and strongly correlated to the EV/EBITDA profitability metric. This
variable is significant in relation to the industry because as mentioned earlier, this metric
measures both valuation in the numerator and profitability in the denominator. For a
Consumer Non-Durable firm, the relationship is closely monitored because a ratio that is
too high could imply overvalue of the stock, and a ratio that is too low could imply that
the stock is undervalued. These factors are closely monitored for a firm selling physical
products to consumers because their stock is closely watched in the market, and is
explanatory of the future for a firm of such characteristics. The Transportation sector’s
ESG Disclosure Score is also significantly correlated with the EV/EBITDA multiple. The
correlation implies that a firm’s ESG Disclosure Score will vary most closely with the
The Consumer Services sector’s ESG Disclosure Score was not significantly
correlated with profitability metrics out of all of the industries analyzed in this study.
Those regression results indicate that the policies of the firms in that industrial
classification display weak correlations between ESG Disclosure Score and the Price to
Cash Flow and ROE ratios. A relationship between ESG Disclosure Score and Price to
Cash Flow ratio implies that an increase in investor awareness of ESG Disclosure will
22
increase the price per share traded in the market. Though this relationship may exist,
the data in the sample does not support an inference of a significant systematic
relationship between the two variables. This research finds a relationship between ESG
Disclosure Score and ROE, which implies that an increased level of ESG Disclosure to
the public will increase net income and the return generated on a firm’s given level of
equity. Again, the inference in this study in only suggestive. A firm systematic
Considering the five industries together, some tentative inferences emerge from
Score and valuation related metrics, including Net Income, Earnings per Share, and
Price to Cash Flow. Based upon the economic results, we can infer that there is a
strong and significant correlation between Net Income and ESG Disclosure Scores
within those industries that rely heavily on research and development, including
Technology, Energy and Transportation. We can infer that there is not a significant
systematic relationship between ESG Disclosure Score and Earnings per Share since
the data only indicates that there is a significantly positive relationship between these
Score. Our findings show that there is a positive, yet weak, relationship between the two
profitability related metrics, including ROE, ROA and the ROIC. Based upon the
23
econometric findings, we can infer that the relationship between these variables are
strongest. Each of the five industries included in this study had at least one case of a
significant relationship between ESG Disclosure Score and a profitability ratio. Of the
three profitability metrics analyzed, Return on Invested Capital had the strongest
statistical significance. The relationship between ROIC and ESG Disclosure Score was
extremely significant in one industry and negative in two industries, and was marginally
significant in one other. From this relationship, we are may infer that a higher disclosure
of ESG efforts will be associated with an increased earnings in the numerator of the
ROIC formula, and allow for a greater return on shareholders’ investments. If the
inference is valid and durable, we can conclude that a higher ESG score will be
Hypothesis 3 examines the relationship between ESG Disclosure Score and the
EV/EBITDA metric. The latter variable is a metric for the profitability as well as the
valuation of a firm. The econometric findings suggest that there is a significant and
strong positive relationship between these two variables within three sectors, the
represent a wide variety of firms, which indicates that it is possible that the relationship
between EV/EBITDA and ESG Disclosure Score is random and may be attributable to
other factors as well. In order to disentangle and isolate specific relationships among
the data, it may be necessary to analyze a much larger statistical sample drawn from
other firms within each industry. What we can conclude, however, is that there is a
significant relationship between EV/EBITDA and ESG Disclosure Score amongst many
24
firms, and this relationship is also a strong positive one, with an average correlation of
0.56.
Conclusion
Disclosure Score and various historical profitability metrics, this study tentatively infers
that there are certain relationships that can be noted amongst industries. Given the
theoretical relationship that might exist between the CSR policies implemented by firms
and the reactions that those policies might be expected to generate from investors and
consumers, this study showed surprising results that did not necessarily align with this
thought process. Though all significant relationships between financial metrics and ESG
Disclosure Score did present a fairly high correlation between the variables, the number
of significant relationships were few. In conclusion, we are able to state that there exists
some positive relationships between various historical profitability metrics and ESG
Disclosure Scores, though the relationships and correlation differ amongst industries.
This study also suggests that future research should be conducted by enlarging the
statistical sample of firms in each industry and adding other industries. Additional
research would allow academics to reach firmer conclusions respecting the relationship
25
Appendix
Exhibit 2: Analyzed Firms & Respective Bloomberg ESG Disclosure Score (2018)
26
Exhibit 3: Historical Profitability Metrics
27
Source: www.YCharts.com
28
Exhibit 4: Regression Results | ESG Disclosure Scores & Profitability Metrics
29
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