4 Types of Planning
4 Types of Planning
4 Types of Planning
The first step to improving a business plan is to make sure that specific issues are being
dealt with directly within the plan. This means that there is a clear vision of what a
successful execution will look like. Set goals and establish markers so that progress can
Everyone involved should have a clear understanding of what the goals are before the
There are four types of planning. Each type of plan commits employees within different
departments and their resources to specific actions. While there are many different
types, the four major types of plans include strategic, tactical, operational, and
contingency.
Operational planning can be ongoing or single-use. The latter is usually created for a
specific event that will only occur once, such as a unique marketing campaign. Ongoing
plans can include rules and regulations, procedures, and the day to day running of the
company.
Strategic Plans
Strategic planning is the foundation of an organization. Essentially, strategic plans
dictate the important decisions made within a business. Strategic plans can have scopes
that range from three years to ten years. These plans include the organization’s mission,
values, and vision. A good strategic plan always considers things in the long-term and
Tactical Plans
Tactical planning is supportive of the strategic plan. It involves the tactics that will be
used to execute the strategic plan. Within a tactical plan, there are specific questions that
need to be answered about what it will take to accomplish the goals set in the strategic
plan; the most important question being how the company will accomplish the mission.
This type of planning is very focused and short-term. Tactical plans are sometimes
flexible and often break the strategy down into several parts and assign actionable tasks
to each part.
Contingency Plans
Contingency planning is important for any business because there is always the
goal. Not every change can be anticipated which is why it’s imperative to have a
contingency plan in place. Every business leader should understand the importance of
Now that you got a gist of its importance, here are the 4 types of planning in
management.
Operational Planning
It is the kind of planning required for day-to-day activities. Organisations use such kind
of planning with extreme detail to clearly identifying the who, what, when, where and
why of all parties involved.
Operational planning can be of two types – either single-use plans or ongoing plans.
As the name suggests, single-use plans can be used only until the objective is
achieved, after which they are of no purpose.
You can think of single-use plan in the context of a marketing campaign. There is one
specific goal, and once it is achieved, the marketing department may start with a
different plan for another purpose.
Ongoing Plans
Ongoing plans are repetitive in nature and can be modified for evolving purposes in the
future. They are also characterised by short-term plans.
Example of an ongoing plan
An easy example of an ongoing plan is perhaps the planning that goes into
the recruitment of employees in an organisation. The HR department’s planning here is
repetitive and short term. Once the objective is achieved, the same process is followed
in the future with little or no modifications.
Contingency Planning
Also known as ‘special planning’, it is used for situations when changes cannot be
foreseen. It is that ‘what if’ scenario that a business manager needs to consider so that
the company does not face losses. That ‘what if’ scenario can be loss of data in a data
security firm, failed product in the market, etc.
Probably the recent damaging ‘what if’ scenario for many businesses was the
pandemic. It was unprecedented. Many organisations that did not have a solid
contingency plan had to lay off their employees, and most small businesses had to shut
shop completely. The ones who did, shifted their focus to growth prospects in the cloud
or digital technologies.
Strategic Planning
Strategic planning is used in light of achieving big goals in the long term. It is more of a
high-level planning done by the top-level managers in the organisation.
Such a kind of planning in management is used for starting a business. A strategic plan
includes the vision and mission of the company. It also includes defining timelines,
establishing KPIs (key performance indicators) and tracking their progress.
Its use is also seen when there is a sudden change in the market trend, and the
business has to adapt to it within a specific timeline.
Tactical Planning
Tactical planning refers to task prioritisation for achieving short term goals. This is one
of the crucial types of planning in management that helps achieve those goals as
prescribed in a strategic plan.