Use and Reuse of The Digital Archive 1St Ed 2021 Edition Potts All Chapter
Use and Reuse of The Digital Archive 1St Ed 2021 Edition Potts All Chapter
Use and Reuse of The Digital Archive 1St Ed 2021 Edition Potts All Chapter
© The Editor(s) (if applicable) and The Author(s), under exclusive licence to Springer
Nature Switzerland AG 2021
This work is subject to copyright. All rights are solely and exclusively licensed by the
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translation, reprinting, reuse of illustrations, recitation, broadcasting, reproduction on
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The use of general descriptive names, registered names, trademarks, service marks, etc. in this
publication does not imply, even in the absence of a specific statement, that such names are
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The publisher, the authors and the editors are safe to assume that the advice and information
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Cover Illustration: Front cover image shows telegram from John Kaldor to Christo, 1969,
from the Kaldor Public Art Projects Digital Archive. Reproduced with permission of Kaldor
Public Art Projects.
This Palgrave Macmillan imprint is published by the registered company Springer Nature
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Acknowledgements
The editor thanks the contributors for their essays in this book. I also
thank Camille Davies at Palgrave Macmillan for her support and encour-
agement of this book project.
I am grateful to John Kaldor and the staff of Kaldor Public Art Projects
for their assistance, including permission to reproduce images from the
digital archive website for publication. Bettina Kaldor, Sophie Forbat,
Robin Stern, and Eliza Hormsby at Kaldor Public Art Projects provided
valuable assistance during preparation of this book. Michael Baber in the
Media Department at Macquarie University provided helpful technical
assistance in reproducing images. Thanks to Ross Harley for help with
the book.
All images are reproduced by permission of Kaldor Public Art Projects
and the artists, except: Fig. 9.1, The Neural Archive, courtesy of Alessandro
Ludovico, Fig. 9.2, Temporary Library, by Alessandro Ludovico and
Annette Gilbert, Creative Commons License, Adam Berry, CC BY-SA
4.0; Fig. 10.1, ACMI Mediatheque, Fig. 10.2, Shannon McGrath, Memory
Garden, and Fig. 10.3, Black Magic Media Preservation Lab, reproduced
with permission of ACMI and the artists.
This book project was supported by the Australian Research Council
(ARC) through the ARC Linkage Grant LP170101175 ‘Digitising the
Kaldor Public Art Projects Archive’. I acknowledge the support of the
ARC; this book is part of the Linkage Grant project. The research project
was also supported by the Department of Media and the Faculty of Arts at
Macquarie University, Sydney.
v
Contents
1 Introduction 1
John Potts
vii
viii Contents
Index163
Notes on Contributors
ix
x NOTES ON CONTRIBUTORS
Fig. 2.1 Homepage of Kaldor Public Art Projects digital archive, detail 16
Fig. 2.2 Text on homepage of Kaldor Public Art Projects digital
archive, detail 17
Fig. 2.3 Project 07 page detail, Kaldor Public Art Projects
digital archive 18
Fig. 2.4 Letter from John Kaldor to Richard Long, 1976, archive
identification19
Fig. 4.1 Nam June Paik, Diagrams and Specifications for TV Cello,
detailed handwritten specifications and annotated
diagrams, 1976 52
Fig. 4.2 Correspondence, Christo and Jeanne-Claude to John Kaldor,
Method of Wrapping, 16 Jun 1969 55
Fig. 4.3 Volunteer call-out from UNSW’s Grandalf and John Kaldor
to students, Operation Glad Wrap, 1969 57
Fig. 4.4 Typed Project Synopsis for Packed Coast, Little Bay,
23 Oct 1969 58
Fig. 4.5 Marina Abramović, 13 Rooms, Artist Mind Maps for Education
and Programming, 2013 62
Fig. 4.6 Marina Abramović, Site, Signage & Construction, 2 Jul 2015 64
Fig. 9.1 The Neural Archive 133
Fig. 9.2 Temporary Library for Transmediale 138
Fig. 10.1 ACMI Mediatheque (opened 2009 – 2017) (credit: ACMI) 149
Fig. 10.2 Memory Garden (opened 2021) (credit: Shannon McGrath) 153
Fig. 10.3 Blackmagic Design Media Preservation Lab (opened 2021)
(credit: Shannon McGrath) 155
xi
CHAPTER 1
Introduction
John Potts
The digital archive has radically transformed the storing, ordering and
distribution of knowledge in contemporary societies. Before the advent of
digital archives as searchable online databases, archival information was
typically removed from public view, stored in secured premises crammed
with archive boxes full of documents. Archives were largely inaccessible
and invisible to the general public. But the status of the archive shifts enor-
mously when it becomes a digital entity. Previously restricted and available
only to specialist researchers, the archive becomes a public resource avail-
able to all once it is digitised and placed online. Another benefit of the
digital archive is that it makes historical material available for creative re-
use by contemporary artists and writers, thereby enabling a ‘living archive’
that carries creative practice from the past into the future.
This book brings together a range of writers—specialising in media and
cultural studies, contemporary art and art history, digital and networked
culture, library and museum studies—to explore the cultural impact of
digital archives. The role and significance of digital archives is discussed
from many different perspectives, while reference is made to the newly
J. Potts (*)
Department of Media, Macquarie University, Sydney, NSW, Australia
e-mail: [email protected]
created Kaldor Public Art Projects Digital Archive as a case study. This
extraordinarily rich archive, documenting the creation of 36 public art
works by the world’s leading artists over 51 years, is now widely available
to researchers and to the public as an online resource. The entire Kaldor
archive was digitised and converted into an online digital archive in 2019,
by a research team led by John Potts, as an Australian Research Council
Linkage Grant project. This digital archive is available at: http://archive.
kaldorartprojects.org.au.
Use & Re-Use of the Digital Archive examines the digital archive in a
unique manner, by combining theoretical and practical approaches to the
contemporary digital archive. Several of the essays included in the book
describe the process of constructing a digital archive as a specific case
study—in digitising a physical archive and designing a searchable digital
database as the core of the digital archive. Other chapters explore the cul-
tural significance of digital archives in more general theoretical terms.
These considerations include: the specific properties of the digital archive;
its similarities and differences to the traditional paper-based archive; the
ethical decisions made in the design of an archive; and the potential for
creative re-use of online archived materials.
Winesmith and Suse Anderson (2020); and Libraries and Archives in the
Digital Age, edited by Susan Mizruchi (2020).
Several of these recent books engage with problems and issues arising
from the construction of digital archives within libraries and museums.
Many of the decisions made during the building of a digital archive con-
cern the process of appraisal, which—as Richard Ovenden explains in
Burning the Books—is a central factor in the design of archives. Appraisal is
the ‘system of disposal and retention’ of archival materials: what to include
and what to omit from the archive.10 This issue is particularly pertinent for
digital archives, due to the sheer volume of materials in electronic form,
such as emails—which may or may not be worthy of inclusion. In an era
of ‘digital abundance’ of online information—Ovenden calls it the ‘digital
deluge’—archivists are faced with the problem of sorting information at
enormous scale: archivists are ‘deeply concerned with how to search effec-
tively across the mass of available knowledge.’11 For Susan Mizruchi, in
Libraries and Archives in the Digital Age (2020), the role of digital archives
and libraries is ‘one of the most pressing concerns’ for citizens and scholars
worldwide. The processes of selection and appraisal of digital information
are of paramount importance: ‘what to keep and how to keep it touch the
very core of who we are as individuals, cultures, nations, and humankind.’12
Another issue specific to digital archives is that their contents are in
essence one thing: data. As Ina Blom points out in Memory in Motion
(2017), documents and contents of an archive, once digitised, ‘are no
longer separated from the archival infrastructure’; the digital archive,
based on networked data circulation, dissolves all content ‘into the coding
and protocol layer, into electronic circuits or data flow.’13 When an archive
contains art works and audio-visual works, the issue of digital preservation
becomes paramount.
In their book Re-Collection: Art, New Media and Social Memory
(2014), Richard Rinehart and Jon Ippolito engage with problems of social
memory, prompted by the increasing dependence on digital and net-
worked technologies for the transmission and storage of information. This
information includes not just data but also digital and audio-visual art-
works. The rapid shifts in technical platforms and network infrastructure
create the possibility that data, cultural expression and artworks may
become inaccessible, as the technological systems in which they are stored
become obsolete. Rinehart and Ippolito propose a ‘variable media’
approach to the conservation—and preservation—of information and cre-
ative works produced in the digital networked age.
6 J. POTTS
Use & Re-Use of the Digital Archive builds on the recent literature on
digital archives, while providing an original contribution to research.
While much of the existing literature offers valuable theoretical insights
into the cultural role of digital archives, the advantage of the current book
is its use of a specific digital archive as a case study. This practical aspect of
the research provides the framework to explore the affordances and prop-
erties of the digital archive in general.
Several chapters in this book refer to the digitised Kaldor Public Art
Projects archive, launched in 2019. The design, creation and impact of
this digitised archive is thoroughly explored in Use & Re-Use of the Digital
Archive. Insights into the construction process are offered, including
debates within the production design team as the database was being built.
Some of these debates—and disagreements—focused on the tension
between transparency in publishing and the need for privacy. The practical
decision-making during the construction of a digital archive—including
considerations of ethics, privacy, redaction, censorship, editing, and copy-
right—will be of interest for cultural institutions including museums,
libraries, art galleries, or research institutes which may be contemplating
the digitisation of their archives.
replicate this romance of the physical form. Debates about the merits of
encapsulation or retaining a record’s ‘look and feel’, for instance, domi-
nated early discussions about digital preservation. But does the attraction
of the digital archive lie in other conceptualisations? While the aim of
born-digital records preservation is to ensure access to information over
time, emotional connections are harder to provide. Rather—as Mant dem-
onstrates—it is in the contextual relationships, the spider-web of search
and discovery, where the digital archive can be most powerful.
Chapter 7 is ‘Hauntology: the Archive as Past and Future’ by Nicole
Anderson. This chapter considers the ways in which the archive functions
in general; it proposes that archives are about forthcoming memories as
well as the memory of the past. This chapter draws on Jacques Derrida’s
assertion in Archive Fever that the archive in the modern age has trans-
formed the entire public and private space of humanity. Derrida’s theoreti-
cal approach to the archive was to question the dichotomy between the
public and private, in order to understand the human impulse to preserve.
This preservation is enacted through technology as well as tradition.
Chapter 8, ‘Archival Ethics After Benjamin’ by Sean Cubitt, analyses
the sites of power implicit in archival ethics. Cubitt argues that digital
archives themselves are already historical. Economically, following Marx’s
description of technologies as dead labour, technical media embody the
knowledge and skills of our ancestors. Cubitt proposes that we are now in
a position to regard technologies as the congealed form of primordial nat-
ural materials and processes, as well as human skills and knowledge.
Archives are then technical-ancestral, and ecological, like any capitalist
industry. They are also discursive domains, and therefore contested opera-
tions of power, a contest which includes not only social conflict but con-
flict with technologies—our ancestors—and the ecologies in which they
subsist. Following Walter Benjamin’s redemptive theology, Cubitt argues
that an archive cannot simply store the old. It must also address and
redress the labour and materials, the land laid waste, the animals slaugh-
tered, energy expended and the downtrodden whose sufferings paid for
the materials it holds.
Chapter 9 is ‘Temporary Library, Archiving Digital Culture’ by
Alessandro Ludovico. The Temporary Library project creates curated
small libraries focused on new media art and culture, whose publications
are donated and made publicly available during an event such as a festival
or conference. The library is then donated to an institutional library, cata-
logued as a ‘special collection’, and then possibly borrowed again for a
1 INTRODUCTION 9
different event. It is hosted in one place, but keeps its temporary nature.
This chapter addresses digital culture and its archiving. It articulates how
paper has proven to be a medium to document—and so archive—espe-
cially obsolete digital artefacts. The chapter discusses the differences
between paper and digital archives, and the possibility of the two media
enjoying a symbiosis. The Temporary Library archives culture with a
mutual acknowledgement and use of traditional and digital media.
The final chapter in Part II is ‘Preservation/Access/Reuse—Audio-
visual Collections in the Digital Age’ by Katrina Sedgwick. This chapter
explores the possibility for creative re-use of digitised archive materials.
She argues that removing barriers to access the treasures held in our audio-
visual archives is an urgent task. Enabling practitioners and the public to
mine these collections and remake them anew, so that they are living and
contributing to creativity today, seems magical but entirely possible.
Sedgwick asserts that in our age it is something we need to tackle with
excitement and focus.
The concluding chapter—‘Conclusions: Use & Re-Use’ by John
Potts—draws together the threads of the book, while offering reflections
on the ways in which the Kaldor Public Art Projects digital archive has
already been used and re-used in various ways. These conclusions also
provide an overview of the research and analysis offered by the various
contributors to the book. The transformative nature of the digital archive,
its properties and potentials—including the potential for creative re-use of
archive materials—are reviewed.
Notes
1. Charles Merewether, The Archive, p. 10.
2. Jussi Parikka, What is Media Archaeology?, p. 113; Erkki Huhtamo and
Jussi Parikka, Media Archaeology, p. 8.
3. Merewether, The Archive, p. 11.
4. UNESCO Report Lost Memory cited by Jill Lepore, “The Trump
Papers”, p. 22.
5. Richard Ovenden, Burning the Books, p. 4, p. 8.
6. Lepore, “The Trump Papers”, p. 22.
7. Ovenden, Burning the Books, p. 11.
8. Eivind Rossaak, The Archive in Motion, p. 12.
9. Jussi Parikka, What is Media Archaeology?, p. 113.
10. Ovenden, Burning the Books, p. 9.
11. Ovenden, Burning the Books, p. 10.
10 J. POTTS
References
Blom, Ina, Lundemo, Trond and Rossaak, Eivind (eds) Memory in Motion:
Archives, Technology and the Social, Amsterdam: Amsterdam University
Press, 2017.
Brown, Kathryn (ed) The Routledge Companion to Digital Humanities and Art
History, London: Routledge, 2020.
Carlin, David and Vaughan, Laurene (eds) Performing Digital: Multiple Perspectives
on a Living Archive, London: Routledge, 2015.
De Kosnik, Abigail, Rogue Archives: Digital Cultural Memory and Media Fandom,
Cambridge: MIT Press, 2016.
Derrida, Jacques, Archive Fever: A Freudian Impression, Chicago: University of
Chicago Press, 1996.
Ernst, Wolfgang, Digital Memory and the Archive, Minneapolis: University of
Minnesota Press, 2013.
Foucault, Michel, The Archaeology of Knowledge, New York: Pantheon, 1972.
Huhtamo, Erkki and Parikka Jussi (eds) Media Archaeology: Approaches,
Applications, and Implications, Berkeley: University of California Press, 2011.
Lepore, Jill, “The Trump Papers”, The New Yorker, November 23, 2020,
pp. 20–26.
MacNeil, Heather and Eastwood, Terry (eds) Currents of Archival Thinking, sec-
ond edition, Santa Barbara: Libraries Unlimited, 2017.
Manovich, Lev, The Language of New Media, Cambridge: MIT Press, 2002.
Merewether, Charles (ed) The Archive: Documents of Contemporary Art,
Cambridge: MIT Press, 2006.
Mizruchi, Susan L. (ed) Libraries and Archives in the Digital Age, London:
Palgrave Macmillan, 2020.
Ovenden, Richard, Burning the Books: A History of the Deliberate Destruction of
Knowledge, Cambridge: Harvard University Press, 2020.
Parikka, Jussi, What is Media Archaeology? Cambridge: Polity, 2012.
Rinehart, Richard and Ippolito, Jon, Re-Collection: Art, New Media and Social
Memory, Cambridge: MIT Press, 2014.
Rossaak, Eivind (ed) The Archive in Motion: New Conceptions of the Archive in
Contemporary Thought and New Media Practices, Oslo: Novus Press, 2010.
Winesmith, Keir and Anderson, Suse, The Digital Future of Museums: Conversations
and Provocations, London: Routledge, 2020.
PART I
John Potts
The digitisation of the Kaldor Public Art Projects (KPAP) archive has
made this extensive archive widely available to researchers and to the pub-
lic as an online resource. The contents of the archive are now searchable
on a dedicated website, creating a valuable store of public knowledge on
contemporary art and cultural history. The digitised archive constitutes a
trove of materials for researchers in art history, contemporary art and
social history, for secondary and tertiary education, and for members of
the general public. As a digital archive, housed in a website at http://
archive.kaldorartprojects.org.au, this archive is searchable at any time,
from any location around the world; it is an internationally available online
resource.
This chapter details the process by which a vast physical archive, stored
in restricted premises in a Sydney office, was transformed into a searchable
online data base: a digital archive. The difficulties, problems, decisions and
logistical concerns involved in the construction of this digital archive are
J. Potts (*)
Department of Media, Macquarie University, Sydney, NSW, Australia
e-mail: [email protected]
Strong public interest in the KPAP projects has been measured in visi-
tor figures. Project 24, an installation in Sydney’s centrally located Martin
Place by Michael Landy in 2011, attracted 170,000 visitors to view
Landy’s hand-drawn map of the Sydney CBD marking 200 ‘acts of kind-
ness’. 13 Rooms (Project 27), a group exhibition of ‘living sculpture’ fea-
turing international and Australian artists, drew over 29,000 visitors to
Sydney’s Walsh Bay in 2013. Marina Abramović: In Residence (KPAP
Project 30) in 2015 attracted 32,000 visitors to Pier 2/3 at Walsh Bay.
barrangal dyara by the Indigenous artist Jonathan Jones (Project 32) had
90,000 visitors in 2016. The international visitor numbers to the KPAP
website are also high, indicating a strong international enthusiasm for
Kaldor projects. This high level of international interest in the KPAP proj-
ects was one motivating factor for digitising the Kaldor archive, as the
digital archive makes documentation of every project instantly accessible
for an international audience.
Analogue to Digital
The transformation of the KPAP archive into a public repository provides
a new educational resource, making the archive materials available to all
researchers (Fig. 2.2).
Here is an example of the changed accessibility brought by the digital
archive. I have a PhD student writing a thesis on walking art in Australia;
she has a particular interest in researching the influential walking art con-
ducted in Australia by the British artist Richard Long, in 1977. As Kaldor
Public Art Project 7, Long undertook the Straight Hundred Mile Walk in
western NSW in 1977; in addition, Long created major museum exhibi-
tions in Sydney and Melbourne, involving photographs and other docu-
mentation of his walks in Australia. My student expected that the Kaldor
archive materials for Project 7 would include correspondence and plan-
ning between the artist and John Kaldor; this material may contain valu-
able insights into the conceptualisation of the walking art works.
Before the digitisation of the Kaldor archive in 2019, my student would
have needed to undertake a lengthy process to access the archive materials
in physical or analogue form. She would first need to write to KPAP,
explaining her research interest and why she was requesting access to the
archive. If her request were approved, she would then need to make time
to travel to Rozelle in inner-western Sydney, where the archive was housed.
She would be allocated a limited amount of time to sort through archive
boxes in search of relevant documents. She would need to make notes, or
perhaps request photocopies be made of documents essential for her
research. The difficulty of accessing the physical archive would be intensi-
fied in the case of interstate researchers—and intensified again for
Fig. 2.2 Text on homepage of Kaldor Public Art Projects digital archive, detail
18 J. POTTS
Fig. 2.3 Project 07 page detail, Kaldor Public Art Projects digital archive
Fig. 2.4 Letter from John Kaldor to Richard Long, 1976, archive identification
unusual shape and size such as posters, maps, postcards, telegrams and
charts. We chose for this purpose the company Government Records
Repository (GRR), which is based within NSW State Records. GRR dem-
onstrated their remarkable range of advanced scanning technology, which
indicated that this organisation could meet the demands of the digitising
process required for this project.
During the lengthy scanning procedure, as digital files were identified,
catalogued and loaded progressively into the database, many other deci-
sions were made by the digitisation project team. Some of these decisions
related to the design of the interface, and the structure of the digital
archive website. Other decisions were more difficult, prompting debate—
even disagreement—within the project team as the building of the data-
base proceeded. The contentious decision-making centred on the two
ethical-legal issues that have haunted internet culture since its inception
around 1994, when the World Wide Web was opened to commercial traf-
fic. These issues—privacy and copyright—have become more central to
network culture since 2004, prompted by the increase in user-generated
content in the wake of Web 2.0, along with the advent of social media.
In the age of the internet, a virtual dimension has been added to the
conception of privacy: the right to control one’s personal information,
including the ways in which governments and organisations handle such
data. Data mining and data harvesting—by private corporations and gov-
ernment agencies—became a politically urgent concern in the twenty-first
century, particularly following revelations in 2013 and 2016. The docu-
ments released by Edward Snowden in 2013, revealing the National
Security Agency’s extensive surveillance of information derived from
search engines, social media, phone messages and smartphone apps,
alarmed many observers, who had not previously suspected the extent of
this data surveillance. Even more alarming was the disclosure in 2016 that
the data analytics company Cambridge Analytica had used information
derived from Facebook users against those users, in an attempt to influ-
ence their voting intention in the US Presidential election.
These revelations prompted further declarations of the dictum fre-
quently proclaimed in the internet age: that privacy is dead. A vice-
president at the US information security firm Zscaler decreed in 2014 that
‘privacy is dead in the digital world that we live in.’ The likelihood that any
online information could be easily accessed—by government agency or
powerful corporation—produced the warning: ‘unless you are comfort-
able putting that statement on a billboard in Times Square and having
everyone see it, I would not share that information digitally.’3
The information aspect of privacy has also generated a new dimension
to privacy law, at least in Europe: the right to be forgotten. This plank of
European privacy legislation originates from a 2014 ruling of the European
Court of Justice that a citizen’s fundamental rights could be harmed by
information on the internet. In instances where there is no public interest
in publishing this information online, the Court held that it is within a
citizen’s rights to have adverse material concerning that citizen removed
from the internet. The archival function of the Internet—links to earlier
stories or information—can be redacted according to the wishes of
aggrieved individuals in Europe. In 2014, following passage of this legisla-
tion, Google reportedly received 41,000 requests in four days for search
results to be removed; it claimed to have removed results ‘under data-
protection law in Europe.’4
The European right to be forgotten legislation highlights differences
between Europe and the Anglosphere regarding privacy: the decision was
widely criticised in Britain and the US on the grounds that it ‘could under-
mine press freedoms and freedom of speech.’5 Indeed, the British
22 J. POTTS
journalist Paul McMullen told the Leveson Inquiry into media practices in
2011 that he believed no one should have privacy. ‘Privacy is the space bad
people need to do bad things in,’ he declared. For this journalist, privacy
is a space used only by malevolent people: ‘nobody else needs it.’6
This view—an extreme version of the distaste for privacy—takes its
place in a long line of recent public comments either dismissive of privacy
as a concept, or disdainful of it. The captains of post-industry—that is, of
digital and online technologies—have led the charge in this regard. In
1999, Scott McNealy, co-founder of Sun Microsystems, declared: ‘You
have zero privacy; get over it.’ In 2009, Eric Schmidt, Google CEO,
advised that: ‘If you have something you don’t want anyone to know,
maybe you shouldn’t be doing it in the first place.’7 The theme of the
2007 Ars Electronica—an international electronic arts festival—was
‘Goodbye Privacy’. In the first decade of the twenty-first century, journal-
ists and cultural commentators noticed a shift in the status of privacy,
‘from something to be guarded into an anathema to modern living.’ This
altered attitude was particularly evident on social media, where Facebook
had been preaching its mission since 2004: to connect people, to allow
them to share, to create an open world. In the light of this vision, privacy
concerns began to look like hindrances to connectivity. As a result, by
2007 there were invocations to ‘say goodbye to that quaint notion,
privacy.’8
The Silicon Valley ideology in the early twenty-first century was that
online connectivity was a good in itself, which would create better, fairer,
more connected societies. Privacy in this context was increasingly regarded
as an obstacle to enhanced social connectivity. Facebook founder Mark
Zuckerberg was highly visible in the public denigration of privacy. He
announced in 2010 that privacy was over-rated, to the point of being out-
dated. Privacy is ‘no longer a social norm’, he declared; in its place,
Zuckerberg advocated ‘radical transparency’ through social media. ‘People
have really gotten comfortable not only sharing more information and
different kinds, but more openly and with more people,’ he stated. ‘That
social norm is just something that has evolved over time.’9
Zuckerberg argued that the rise of social media after 2004 reflected
changing attitudes among ordinary people, adding that this radical change
had happened in just six years since Facebook was launched. The contin-
ued use of social media over those years had fostered a new culture of
openness and connection, according to Zuckerberg, attributes to be val-
ued above privacy and secrecy. On another occasion, he proposed that
2 MAKING THE TEMPORARY PERMANENT: THE DIGITAL ARCHIVE 23
before the advent of the internet, we had suffered ‘privacy through obscu-
rity’. The development of the internet, and the rise of new technology
corporations Apple, Google, Amazon, Facebook and other social media,
had constituted a ‘democratising’ new form of expression, lifting us out of
obscurity and allowing any individual to publish and share in public.10
Yet Zuckerberg’s stated preference for radical transparency over obscure
privacy has been blocked, or at least checked, on the several occasions
when Facebook has attempted to change its privacy protocols—changes
resisted by Facebook user groups. The revenue of Facebook, as of Google,
derives largely from advertising. In effect, the Facebook users are the audi-
ence sold to advertisers; the information available on users’ ‘likes’, prefer-
ences, habits and desires is invaluable to advertisers—and the greater
access they have to that information, the more valuable it becomes. In this
regard, ‘Facebook still sees privacy as an encumbrance that could compro-
mise potential profits,’ according to Simon Davies, director of Privacy
International in the UK.11 The openness of social media users entails an
openness of their personal information to advertisers, who can then target
users individually as well as collectively. As was observed of Google in
2011, the many millions of Android mobile phone users have their every
movement tracked by Google, which makes more than 95% of its revenue
from advertising: all this stored information on users’ movements and life-
styles is the precious data that Google offers advertisers.
Zuckerberg’s contention that attitudes to privacy have shifted since
2004 and the advent of social media is supported by other observers. The
journalist Emily Nussbaum wrote in 2007, in a study of the internet ‘and
the end of privacy’, that privacy was the grounds of a new generation gap.
The parents’ generation is appalled by their teenagers’ disregard for pri-
vacy; those teenagers are seen as having ‘no sense of privacy’ and a danger-
ous commitment to posting all aspects of their personal lives, including
erotic photos, online.12 Sherry Turkle’s detailed study in 2011 of social
media, in her book Alone Together, concluded that young social media
users did not understand the rules of privacy. They had no conception of
privacy protocols on social media sites; they were unsure if surveillance
was legal; they didn’t know if they were entitled to any protections. As a
result of this general confusion, many users had a resigned acceptance to
the likelihood of surveillance and other intrusions on their privacy.13
Privacy has become a troubled space in the twenty-first century; it is no
longer universally held as an inviolable social right. Privacy was once
upheld—in the nineteenth century and for much of the twentieth—as a
24 J. POTTS
core value of citizenship, of fair and just civil societies. But the space, and
importance, accorded privacy has shrunk noticeably in the age of the
internet. In an online culture, privacy is at once a wide and narrow world:
wide because online publishing reaches instantaneously around the world,
in a realisation of Marshall McLuhan’s prophesied ‘global village’; narrow,
because privacy still pertains to the individual, and the ability of that indi-
vidual to control information and data relating to the self.
One of the founding principles of internet culture in the 1990s was that
‘information wants to be free’, that connectivity was an unquestioned
social good. However, this commitment to ‘radical transparency’ has met
stern resistance from advocates for the privacy of individuals, including
individuals’ right to control personal information. The clash of these two
principles is played out in the construction of a digital archive. Should cor-
respondence included in the archive be redacted to protect individuals’
personal information? To what degree is editing or redaction of materials
justified, or required?
One view within the digital archive project team was to publish every-
thing—every document, every item of correspondence, every image—
contained in the physical archive. The principle of online publishing—in
the form of a searchable digital archive—according to this view is that
every archive item should be made public—that is, visible to all members
of the international community. The principle involved is—if not quite
radical transparency—then freedom of information, a commitment to the
open publication of information.
However, this viewpoint was countered by a principle of redaction in
online publication, so that the personal information of private individuals
is respected and remains protected. This view prevailed in the debate
staged within the project team. It was decided that personal details found
in digitised archive documents—such as phone numbers, addresses, email
addresses—would be redacted for use on the website, to protect individu-
als’ privacy. Some items including sensitive comments or details—such as
artist fees, commercial considerations, personal conversations, unsavory
remarks—were removed from the archive altogether. In other instances,
such items were published online with sensitive personal information
redacted in the text. The project team maintained the commitment to
publish online as much of the archive as possible; in some instances this
was done by redacting specific sections of text and leaving the item online.
For the first 11 Kaldor Projects, redactions in the digitised paper archive
documents were mainly individuals’ addresses. More redactions were
2 MAKING THE TEMPORARY PERMANENT: THE DIGITAL ARCHIVE 25
Post-Copyright, Post-Author?
Copyright—and its infringement—has been the most contentious legal
issue attending the rise of internet-based culture, since the illegal down-
loading of copyrighted works became a highly publicised practice in the
late 1990s. The music industry was the hardest hit sector of the cultural
industries as a result of the free sharing of MP3 music files on peer-to-peer
file-swapping networks such as Napster. The major record companies’
recourse to the law in 2000, in prosecuting Napster for breach of copy-
right, did nothing to impede the millions of illegal downloads—and, later,
the illegal streaming of copyrighted audio-visual works such as TV pro-
grams and films.
The persistent infringement of copyright in the illegal transmission and
reception of digitised works has become a much-discussed, and virulently
debated, aspect of network culture. The sheer ease of transmitting data
26 J. POTTS
For the holder of the copyright, cyberspace appears to be the worst of both
worlds—a place where the ability to copy could not be better, and where the
protection of law could not be worse.14
But both those aspects of copyright law have been greatly weakened in
the internet age, to the extent that many authors—especially song-
writers—have abandoned careers as authors altogether. This decision is
made in the knowledge that copyright no longer functions as an economic-
legal support: it is flagrantly violated in illegal downloading and streaming;
and income in the form of royalties is drastically reduced or obliterated
altogether. The contemporary author has in this way lost much of the
proprietorship which Mark Rose considers the essential characteristic of
the modern author. Authors are deprived of the exclusive right to exploit
their works; indeed, in the internet age the concept of ownership has
passed from authors to users.
Internet users have often expressed a conviction of entitlement, that
everything on the web should be freely available—for free—to users. This
freely available information includes news, pop music, films, art works,
literary works and the latest TV series. This is the alternative, widespread
view in response to the break-down of copyright in network culture.
Rather than mourning the demise of author’s royalties (and possibly
authors), this view celebrates free online culture, which allows for the
unrestricted circulation of creative expression, including works built on
other pre-existing works, in the form of remix and creative re-use.
Here is the musician DJ Spooky speaking in 1999, conveying his
embrace of the new digital commons, along with a cavalier attitude to
intellectual property:
operating on the principle that ‘software should not have owners’. Instead,
the source code is made available to be modified by any user, with the
proviso that modifications to the code are in turn made available to other
users. Individual authors’ rights suffer in the gift economy, as does the
very concept of authors as owners of their works.
Remix culture entails a new concept of authorship and a new concept
of the work. Instead of a fixed work by an individual author, a remix work
has multiple authors as it changes through time, mutating as it moves
through different remixes. Remix and creative re-use of existing works
flourishes in an environment free of prosecution for copyright infringe-
ment. Indeed, copyright has been decried—by internet libertarians—as an
obstacle to creative re-use of found materials; for its detractors in the digi-
tal age, the enforcement of copyright functions as a form of censorship, a
brake on creative expression. A welter of books levelling critiques at the
enforcement of copyright law was published in the early years of the
twenty-first century, including Lawrence Lessig’s Free Culture: How Big
Media Uses Technology and the Law to Lock Down Culture and Control
Creativity (2004); and Kembrew McLeod’s Freedom of Expression:
Overzealous Copyright Bozos and other Enemies of Creativity (2005).
In response to the practices of ‘overzealous copyright bozos’, alterna-
tive means of licensing—and freely distributing—works were conceived.
Copyleft is an umbrella term for schemes supporting the free use and
distribution of software and other cultural forms. Creative Commons was
founded in 2001 by Lawrence Lessig, Hal Abelson and Eric Eldred as an
alternative to the restrictive aspect of copyright, with its focus on protect-
ing the rights of ‘possessive individualism’. Instead, Creative Commons
aims to contribute to the building of a stronger public domain, in the
form of a digital commons. The six types of Creative Commons licenses
range in gradation from most free or permissive for re-use at one end of
the scale, to least permissive at the other end, close to the conventional
copyright.
In addition, Creative Commons has a CC Zero (CC0) option, which
allows for the surrender of copyright altogether, enabling the work to
enter a worldwide public domain—effectively as an authorless work, which
can be adapted by others with no restrictions. The Creative Commons
licenses often used by creators with the intention of encouraging creative
re-use of their works are: CC BY-SA, which permits re-users to remix or
adapt the work, including for commercial use, so long as credit is given to
the creator; and CC BY-NC, which permits only non-commercial remix or
2 MAKING THE TEMPORARY PERMANENT: THE DIGITAL ARCHIVE 29
Notes
1. Anthony Bond, ‘An Australian Odyssey: Connecting to International
Contemporary Art’, p. 25.
2. Robert Ellis Smith, Ben Franklin’s Website (2004), p. 8.
3. Jordan Robertson, ‘NSA Spying Shows Perils of Apps’, Sydney Morning
Herald, 31 January 2014, p. 16. I consider the implications for privacy in
the internet age, in more detail, in The New Time and Space, pp. 113–129.
4. Julia Fioretti, ‘Google Starts to Block Search Results after Privacy Ruling’,
Sydney Morning Herald, 28–29 June 2014, p. 44.
2 MAKING THE TEMPORARY PERMANENT: THE DIGITAL ARCHIVE 31
5. New York Times editorial cited by Jeffrey Toobin, ‘The Solace of Oblivion’,
The New Yorker, 29 September 2014, p. 28.
6. Karen Kissane, ‘At Last, a Reporter’s Insight into Life under the “criminal-
in-chief”’, Sydney Morning Herald, 1 December 2011, p. 13.
7. McNealy and Schmidt quoted by Sherry Turkle, Alone Together, p. 256.
8. Andrew Stevenson, ‘Cyberspace: It’s the New Toilet Wall’, Sydney Morning
Herald, 21–22 July 2007, p. 30.
9. ‘Privacy No Longer a Social Norm, Says Facebook Founder’, The
Guardian, 11 January 2010, at http://www.theguardian.com/technol-
ogy/2010/jan/11/facebook-privacy.
10. Zuckerberg quoted by Jeff Jarvis, ‘Privacy, Publicness and the Web:
A Manifesto’ at http://ieeexplore.ieee.org/stamp/stamp.jsp?arnumber=
5779789. Accessed 27 March 2019.
11. Davies quoted in Murad Ahmed, ‘Zuckerberg’s Revamp Plans Causing
Friction’, The Australian, 16 November 2011, p. 12.
12. Emily Nussbaum, ‘Kids, the Internet and the End of Privacy’, The Weekend
Australian Magazine, 24–25 March 2007, p. 24.
13. Sherry Turkle, Alone Together, p. 254.
14. Lawrence Lessig, Code and Other Laws of Cyberspace, p. 125.
15. Mark Rose, Authors and Owners, p. 3.
16. DJ Spooky quoted in Andrew Murphie and John Potts, Culture and
Technology, p. 70.
17. Daniela Simone, Copyright and Collective Authorship, p. 77.
18. Simone, Copyright and Collective Authorship, p. 73.
19. Simone, Copyright and Collective Authorship, p. 91.
20. Simone, Copyright and Collective Authorship, p. 73.
21. Michel Foucault, ‘What Is an Author?’, p. 124.
22. Mark Rose, Authors and Owners, p. 64.
References
Bond, Anthony, ‘An Australian Odyssey: Connecting to International
Contemporary Art’ in Forbat, Sophie (ed), 40 Years: Kaldor Public Art Projects,
Sydney: Kaldor Public Art Projects, 2009.
Coates, Rebecca, The Rise of the Private Art Foundation: John Kaldor Art Projects
1969–2012, PhD Thesis, Melbourne: University of Melbourne, 2013.
Coates, Rebecca, ‘John Kaldor’s Early Art Projects and the NGV’ in Art Journal
No. 54, Melbourne: National Gallery of Victoria, 2015.
Ellis Smith, Robert, Ben Webster’s Website: Privacy and Curiosity from Plymouth
Rock to the Internet, Providence: Privacy Journal, 2004.
Foucault, Michel, ‘What Is an Author?’ in Language, Counter-Memory, Practice:
Selected Essays and Interviews, ed. Donald F. Bouchard, trans. Donald
F. Bouchard and Sherry Simon, Ithaca: Cornell University Press, 1980 [1969].
32 J. POTTS
Lessig, Lawrence, Code and Other Laws of Cyberspace, New York: Basic Books, 1999.
Lessig, Lawrence, Free Culture: How Big Media Uses Technology and the Law to
Lock Down Culture and Control Creativity, New York: Penguin, 2004.
McLeod, Kembrew, Freedom of Expression: Overzealous Copyright Bozos and Other
Enemies of Creativity, New York: Doubleday, 2005.
Murphie, Andrew and Potts, John, Culture and Technology, Basingstoke: Palgrave
Macmillan, 2003.
Potts, John, The New Time and Space, Basingstoke: Palgrave Macmillan, 2015.
Rose, Mark, Authors and Owners, Cambridge: Harvard University Press, 1993.
Simone, Daniela, Copyright and Collective Authorship, Cambridge: Cambridge
University Press, 2019.
Turkle, Sherry, Alone Together: Why We Expect More from Technology and Less from
Each Other, New York: Basic Books, 2011.
CHAPTER 3
Alice Desmond
The Kaldor Public Art Projects (KPAP) archive was digitised in 2019 dur-
ing the fiftieth anniversary of the first Kaldor Public Art Project, Christo
and Jeanne-Claude’s Wrapped Coast—One Million Square Feet, 1969. The
celebrations for this milestone included a major retrospective exhibition,
new commissioned art works, reprisals of past Projects, a slate of participa-
tory programs and other public events. The archive was central to these
varied activities that re-evaluated and expanded upon five decades of inno-
vative public art. That the initial launch of the archive website was pre-
sented as part of KPAP’s artistic program for the anniversary year indicates
its significance not just as a catalyst for remembering the past but as a
wellspring of inspiration for new creative outputs.
For the KPAP team the archive is not something dusty, official or sim-
ply documentary; it is a living resource that is in frequent use. It isn’t sepa-
rate from the day to day work of the organisation. It isn’t static or fixed by
a collecting policy—it constantly grows as new projects are developed and
as conversations with artists and collaborators continue over decades.
A. Desmond (*)
Sydney, NSW, Australia
Indeed the archive expanded upon itself at rapid speed during the frenzy
of activity during the fiftieth anniversary year as new projects were
undertaken and research into past projects uncovered additional stories
and items. The archive was also drawn upon by other individuals and
organisations for exhibitions, documentaries, publications and events that
acknowledged the enduring legacy of KPAP’s ground-breaking projects.
Working as the Archive Collection Curator in 2019 I had the extraor-
dinary opportunity to manage the digitisation of the KPAP archives and to
facilitate access to these archives to curators, researchers, designers, film-
makers, students and artists. I had the privilege of working with artist
Michael Landy on Kaldor Public Art Project 35: Making Art Public: 50
Years of Kaldor Public Art Projects. I also contributed to or witnessed the
creation of other works that were part of the anniversary program.
As the curator of the archive I became acquainted with the collection
from multiple perspectives, and new possibilities for its use and
interpretation were revealed in conversation with the many people who
took an interest in it. I saw the multitude ways that artists take inspiration
from the literal, physical archive as well as the living archives of ideas and
memories that relate to KPAP’s 50 years of creative activity. I saw how the
archive can serve as a catalyst for developing exhilarating, unexpected
creative works and can continue to generate community connection.
The various demands on the archive during the anniversary year bore
great influence on the way that the digital archive was constructed. This
was not only in terms of the logistical challenges of collection management
for so many overlapping projects. The different ways the archive was
utilised for varying purposes emphasised the importance of understanding
that an archive and its keepers cannot anticipate what any individual will
find meaningful or how inspiration will strike.
In this chapter I reflect on working with the KPAP archive to facilitate
various creative outputs during the anniversary year. I also detail the
process of cataloguing, digitising and publishing the KPAP archive as it
continued to grow over the course of the year’s events.
A summary of the artistic projects that were part of the fiftieth anniver-
sary is presented to provide insight into different approaches to archival
research, influence and adaptation. I discuss how new creative works influ-
enced the production of the digital archive and how the archive was chal-
lenged both materially and conceptually in the development of the various
projects. I argue through these examples that archives need not be seen as
simply static or documentary in character. Creative engagement with
archives reveals the limitless potential that archives can have as the basis for
3 DIGITISATION & IMAGINATION: CURATING THE KALDOR PUBLIC ART… 35
Author: Various
Editor: W. E. B. Du Bois
Language: English
Opinion 9
A Winter Pilgrimage 15
Editorial 16
Cartoon 18
By JOHN HENRY
ADAMS
Editorial 20
Social Control 22
By JANE ADDAMS
Employment of Colored
Women in Chicago 24
The Burden 26
What to Read 28
Courses in Art
Drawing, Pen and Ink Sketching, Crayon, Pastel, Water
Color, Oil Painting, Designing, Cartooning, Fashion Designing,
Sign Painting, Portrait Painting and Photo Enlarging in Crayon,
Water Color, Pastel and Oil. Artistic Painting of Parasols, Fans,
Book Marks, Pin Cushions, Lamp Shades, Curtains, Screens,
Piano and Mantel Covers, Sofa Pillows, etc.
Music
Piano, Violin, Mandolin, Voice Culture and all Brass and
Reed Instruments.
TERMS REASONABLE
THE NATIONAL ASSOCIATION for the
ADVANCEMENT of COLORED PEOPLE
1. Executive Committee.
OFFICES:
ROBERT N. WOOD
202 EAST 99th STREET NEW YORK
JUST OUT
A beautiful sentimental song entitled
“My Home is Down in Dixie, Where the Cotton Grows.”
By Eugene Alexander Burkes
POLITICAL.
Objections to the proposed appointment of William R. Lewis, a
Negro attorney of Boston, as an assistant attorney-general are being
presented to Attorney-General Wickersham. President Taft’s
intention to appoint Lewis was learned semi-officially at the White
House several weeks ago. Booker T. Washington has called upon Mr.
Wickersham to urge his approval of the appointment, and Speaker
Cannon has opposed it.
Having been defeated in the Supreme Court of New York, and that
defeat having been affirmed by the Appellate Division, the colored
Order of Elks has filed an appeal to the Court of Appeals and has
filed a bond of the National Surety Company to cover the payment of
any costs that may be awarded against it. The colored order was
enjoined from using the name or the emblem of the white Order of
Elks.