Share PURCOM CHAPTER 5 AND 6 FOR BSED AND BEED
Share PURCOM CHAPTER 5 AND 6 FOR BSED AND BEED
Share PURCOM CHAPTER 5 AND 6 FOR BSED AND BEED
Purposive Communication
Finals Module
LEARNING OUTCOMES
At the end of this chapter, the students are expected to:
1. Create a good presentation using different types of platforms;
2. Make an excellent oral presentation using the combination of different
types of presentation;
3. Write speech to inspire, speech to convince and speech to take action; and
4. Video oneself on chosen type of speech based on the written speech.
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How to Make A Good Presentation
Audience
Speaker
Situation
KINDS of PRESENTATION
TYPE 1: ORAL PRESENTATIONS
What’s your Presentation Style?
2. THE ENTERTAINER
3. THE ACADEMIC
4. THE READER
5. THE SNAIL
6. THE GADGETEER
6. Be kind to questioners
GENERAL RULES IN GIVING PRESENTATIONS 1. Turn off cellphones 2. Do not go crazy with
the laser point/pointer 3. Do not cram too much on each slide 4. Do not read from your notes 5. Do not
spew jargons 6. Do not demean the audience members 7. Do not turn your back
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2. Visualize
POWERPOINT
1. Keep it Simple
COMPUTER GRAPHICS
1. Raster graphics Microsoft paint and Paintshop Pro
WEB-BASED PRESENTATIONS
1. PREZI
2. SLIDEBEAN
3. GOOGLE SLIDES
4. BLOG
5. VLOG
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3. Tellagami
4. Pic Collage
5. Kinemaster
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CHAPTER 6 : Communication FOR VARIOUS PURPOSES
2. Defensive response
3. Compliance response
2. speech to convince
3. speech of action
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Creating an Effective Message
According to current communication research, an effective persuasive presenter should :
5. use complete arguments to produce attitude change and improve source credibility
6. use specific numbers such as percentages, actual numbers, averages, and ranges of numbers rather
than saying “many,” or “most,” or some other vague quantity
4. portrays the solution in a way that allows the audience to visualize themselves taking part
5. reveals what the listeners can do to make the visualization come true
Persuasive Strategies
1.consistency persuades
3.benefits persuade
The following is Stephen Toulmin’s structure of Argumentation (The New Literacy Set Project, 2017), and
the elements of arguments which generate categories through which an argument can be evaluated are:
claim, ground, warrant, backing, qualifier, and rebuttal. Here is an example of argumentated claim:
Women mostly are good listeners and are more sensitive in approaching problems. This helps in the
smooth functioning of the organization (warrant);
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Women today are well educated (backing);
Women are home makers so most of them will have the ability to manage any organization or
country, in a better way (qualifier);
Women cannot be good administrators unless they are given good education and exposure (rebuttal).
2. Analyze and evaluate messages for reasonableness, truth and benefits to you and the community
3. You and your messages will be more persuasive if you have long, positive history
5. Avoid fallacies
Argumentative Communication
An argumentative speech persuades the audience to take the side of the speaker, and the speaker
generally discusses a topic s/he feels strongly about.
High argumentatives
Process of Argumentation
In order to deliver appropriately the argumentation, the presenter can adhere to the following critical
thinking: 1.inductive reasoning 2. deductive reasoning 3. evidence or proof (hard evidence and softer
proofs)
Avoid Fallacies
Fallacy is an error in reasoning that weakens an argument. The following list of fallacies is listed in
alphabetical order (Dowdien, 2015; Fallacies, 2014; Paul and Elder, 2008; Ramage, Bean and Johnson,
2012; and Weber and Brizee, 2015)
1. Ad hominem
2. Appeal to authority
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3. Appeal to popular passions
4. Circular Reasoning
5. Either/Or
6. Glittering Generality
8. Name Calling
9. Non sequitur
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Logo
Logo, is a Greek derivation of logos, to mean reason. However, as a literary device, logo is described as a
“statement, a sentence or an argument used to convince or persuade a targeted audience by employing
reason or logic.”
What is then the purpose of a logo?
The most important goal of a logo will always remain this - to identify the person, product, business or
services. In short, “identification of a logo is what really matters most.” This is the sole and primary
purpose of a logo.
Introduced by Jeff Bullas, a famous theorist and practitioner on business, a schematic diagram below,
unfolding the emotional triggers of color, can guide the logo designer.
According to Sukhraj (2017), “picking a shape for your logo is more than an aesthetic choice. You have
to think about your audience, and what emotions and feelings you want to elicit when they see your
logo.” As concrete illustrations, the next expositions are definitions and samples of some of the most
popular shapes/styles in logo design.
Symmetrical/Geometric
Organic
Abstract
Circles
Curves
Spirals
Rectangles
Triangles
Vertical Lines
Horizontal Lines
Key Takeaways
How is logo designed?
1. Understand why you need a logo.
2. Plan before you design a logo.
2.1. Define your brand identity.
2.2. Find inspiration.
2.3. Check out the competition.
3. Design your logo.
3.1. Choose your design style.
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3.2. Find the right type of logo.
3.3. Pay attention to color, font and shape.
3.4. Pick the right topography.
4. Navigate the design process.
4.1. Evaluate your logo options.
4.2. Explore other dos and don’ts in designing a logo. Posters
Considered as outdoor medium of communication
Poster is any piece of printed paper designed to be attached to a wall or vertical surface
It is a large, usually printed placard, bill or announcement, often illustrated, that is posted to advertise or
publicize something
It is an artistic work, often a reproduction of an original painting or photograph, printed on a large sheet
of paper
Georgia Institute of Technology uses poster based on the WOVEN APPROACH: Written
communication
Oral communication
Visual communication
Electronic communication
Non-Verbal communication
Qualities of a Good Poster :
Clarity of words used
Relevance or significance of posters in terms of its purpose and design Appeal or its pleasantness in
the choice of words and design
Readability of the message and graphics
Guidelines on Designing a Poster :
Being a visual form of expression, a poster should be seen, read and understood within few seconds.
Limit the number of words. Make use of the full value of color. Create a maximum impact through
visuals.
Steps in Poster Designing:
Determine the overall message intended to present.
Anticipate what audience will remember about the poster.
List some probable captions which may take the form of slogans.
Translate ideas into visual form.
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Choose your lay outs, image and fonts.
Make posters visually appealing and interesting.
ACTIVITIES.
Semi-finals
1. Make a power point presentation following the steps on how to make PowerPoint presentation in
Chapter 5. Choose either CHAPTER 5 OR CHAPTER 6 as topic/s of your presentation. In your
presentation, put one or two lines of explanation on outline. Do a research on the topics that are
specifically outlined only. PLEASE ASK IF YOU NEED CLARIFICATION.
2. Write a 50 to 100 words on each speech (must not copy pasted, 25 pts each) to :
a. speech to inspire
b. speech to convince
c. speech of action
3.Choose one (1) written speech of your own and video your self, reciting the chosen speech. Submit to
our page or [email protected].
Finals Task
1. In a group of 5, make a VLOG on any trending topics nowadays. Remember to make your own not co
pied. VLOG should contain discussions on relevant issue/s, root cause of the issue, people involved in
the issue, if it is not resolved yet, offer or suggestions on possible solutions of the issue, if already
resolved discuss how it was resolved. Presentation must not exceed to 5 minutes.
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C. Second main point explained and supported by evidence1 2 3 4 5
D. Third main point explained and supported by evidence 1 2 3 4 5
III. Verbal delivery
A. Effective volume (Deaf Granny voice!) 1 2 3 4 5
B. Spoke with LOTS of personality & variety 1 2 3 4 5
C. Few filler words 1 2 3 4 5
D. Speech is given in student’s own words 1 2 3 4 5
IV. Nonverbal delivery
A. Eye contact for all (slow moving fan) 1 2 3 4 5
B. Eye contact throughout speech 1 2 3 4 5
C. Good posture 1 2 3 4 5
D. Very little fidgeting/nervous gestures 1 2 3 4 5
V. Conclusion
A. Restated thesis in different words 1 2 3 4 5
B. Reviewed main points (different words) 1 2 3 4 5
C. Strong final statements (That’s more than 1 sentence) 1 2 3 4 5
D. Speaking notes not used for conclusion 1 2 3 4 5
TOTAL
(100 points)
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Lyrics - 10
Organization - 10
Total - 50 points
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