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    Cross-Media Convergence, A Concept Emphasizing How Companies Cooperate and Work For Each Other, Intertwines With Henry Jenkins's Theory of Transmedia Storytelling

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    anastaciasibikina
    The document discusses how production technologies are important for media by enabling cross-media convergence, transmedia storytelling, tailoring content for specific audiences, creating compelling spectacles, using data to guide content like Netflix, and leveraging social media.

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    Cross-Media Convergence, A Concept Emphasizing How Companies Cooperate and Work For Each Other, Intertwines With Henry Jenkins's Theory of Transmedia Storytelling

    Uploaded by

    anastaciasibikina
    15 views2 pages
    The document discusses how production technologies are important for media by enabling cross-media convergence, transmedia storytelling, tailoring content for specific audiences, creating compelling spectacles, using data to guide content like Netflix, and leveraging social media.

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    Cross-Media Convergence, a concept emphasizing how companies cooperate and work for each other, intertwines with Henry Jenkins's theory of transmedia storytelling

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    The document discusses how production technologies are important for media by enabling cross-media convergence, transmedia storytelling, tailoring content for specific audiences, creating compelling spectacles, using data to guide content like Netflix, and leveraging social media.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    15 views2 pages

    Cross-Media Convergence, A Concept Emphasizing How Companies Cooperate and Work For Each Other, Intertwines With Henry Jenkins's Theory of Transmedia Storytelling

    Uploaded by

    anastaciasibikina
    The document discusses how production technologies are important for media by enabling cross-media convergence, transmedia storytelling, tailoring content for specific audiences, creating compelling spectacles, using data to guide content like Netflix, and leveraging social media.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
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    Cross-Media Convergence, a concept emphasizing how companies cooperate

    and work for each other, intertwines with Henry Jenkins's theory of transmedia
    storytelling. This approach involves the creation of a narrative that appears
    across multiple media forms, encouraging the audience to follow it. A great
    example of it would be LEGO’s collaborations with Disney, Sony, or other firms.
    Or, Sony, Disney and LEGO making LEGO Marvel, Star Wars, or other computer
    games. Modern production technologies help transmedia storytelling to become
    more common, as content transfers from old television to books, toys, video
    games, comics, providing a wider experience with the media.

    The production technologies employed for targeting national and local audiences
    play a pivotal role in tailoring content to specific cultural contexts. Understanding
    the diverse preferences and interests of audiences requires sophisticated tools
    and strategies. Technologies such as geotargeting, data analytics, and market
    research contribute to the creation of content that resonates with distinct national
    and local demographics, fostering a deeper connection between media and its
    audience.

    Guy Debord's Society of the Spectacle theory, which posits that modern society
    is dominated by images and representations, aligns with the visual-centric nature
    of media production technologies. Advanced filming techniques, editing tools,
    and special effects contribute to the creation of compelling spectacles, shaping
    societal perceptions and influencing cultural norms.

    Netflix stands as a paradigm of the effective use of data in media production. By


    harvesting and analyzing user data, Netflix tailors content recommendations and
    produces original series that cater to specific target audiences. This data-driven
    approach not only enhances user satisfaction and retention but also guides the
    creation of content that resonates with national and international viewers,
    showcasing the global impact of data-driven media production.

    Social media serves as a powerful production technology, acting as a hub for


    sourcing opinions, trends, and feedback on upcoming projects. Technological
    convergence is evident as social media platforms integrate various
    functionalities, from content sharing to live interactions. This convergence
    enhances audience engagement, allows for real-time feedback, and shapes the
    trajectory of media production based on collective opinions and preferences.
    In conclusion, the importance of production technologies in the media area is
    underscored by the interplay of theories like Cross-Media Convergence,
    transmedia storytelling, targeting national and local audiences, the Society of the
    Spectacle, data-driven approaches exemplified by Netflix, and the impact of
    social media in technological convergence. As the media landscape continues to
    evolve, understanding and harnessing these technologies will be paramount in
    crafting narratives that resonate with diverse audiences and reflect the dynamic
    nature of contemporary society.

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