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18 Himanshi

The document discusses factors to consider when evaluating the feasibility of opening a new retail outlet. It covers analyzing the local customer base, competition, accessibility, and potential for growth through technology and marketing. Key factors mentioned include population density, income levels, distance to competitors, and ability to differentiate product offerings.

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tarun choudhary
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© © All Rights Reserved
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Download as PDF, TXT or read online on Scribd
41 views

18 Himanshi

The document discusses factors to consider when evaluating the feasibility of opening a new retail outlet. It covers analyzing the local customer base, competition, accessibility, and potential for growth through technology and marketing. Key factors mentioned include population density, income levels, distance to competitors, and ability to differentiate product offerings.

Uploaded by

tarun choudhary
Copyright
© © All Rights Reserved
Available Formats
Download as PDF, TXT or read online on Scribd
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IMSAR, MDU.

Rhtk
Besston 2023-24
Asaignnent of
Retail Manage ment
[Trade oloa Chanatoishea
Submited bo: Submitd byiHimansh
Chaudhany Qas: MBA Hons.
[Ansistand prfua
IMSAR
Rell No.- 2202018
Tsae odyea chaateistes

The mamu waluatig yeasibiliyt


it is orouiald ydode aea analais. Evaluton

The Custma anciated citk a speite gauizatin


Awies iin aa ge09-ahia asa us uon a

Bimay

Snmediat aoca suroundiny aw outlt aud olih


Cutomeu
wstoms do popuaten
econslax abea tlat

Hetail utlet

mee
Secondag aea
a d customes
ae outemttoasrea
in tis

disbibutal and Mot


at a partulas
But chu y
a substitue to lopily at ocal odlk.
he estau bton t asuaocat'on and
the tade Catehment
yfs distanea a
o The oawel diatau,ie. via publie trausfad
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macht out aoumd oa paeuls At.
(" Tim distaue meaÀ wes,ie. wa public tsrawspt
One
dhalysin aud locaton eaeh is
tradig
damaion CByptom
faco the adu ora
coich au es
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deusity tul to owe snal tad auas, a
businM es Cou Aewe mu Custommeu n a snale aea

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eople mayb coillig o
Jo
eis.
doawel ods a
0 Compeition
Jhe poeseel Competig bustnene
Can mit t e si2e
to) Aoeibility
tasy acces, sueh as
epaud t
tad ous by makiy it easter foon Cstomens to
(u) Cuto mu
Ss nme businses, Pastidarly tat
niche pstodk aud douiee. Jawe

tetoc mathetig and braudig


Can
Cwtoms a idlon oprale

oud othen docal gulstos Can thu


a dha asa
able to te|.

and e- Commu
haue tu potoutil do upod
busises to gach Custo
locaton
+(Techniguwa) oade
Rerlly's Ceutral Hntinda
Houchman
Gauitation Tude

Reillysas giauitation wu
cby witam I. Reilly:Te lao eeteud aid to
oua by dutmi a potudJuditfereme
Aatwn ocatio to diks citie
He advocata te fact that bo fh tradiy a
Aituats un too citie, will be Conidal
t ewto m oho ives batoctu too citiu
Acrodig cto Reilly ita Porsible Hat a auto m
do wel Jo
aud choi ce
forsibly
distue
Dat
HeouDab' Atoele far pot
point bituou tws cthu
d dtstaueu atouy tu
tt mettweld patt
btoe cittes a and o
Pa poplattam
populaaon Chy
"walt Chtalu the
deoelsped
Cene
lay
Commece
atyi t on

Loaltr çnducd too key idias uitehthe


he maimuw distoe a cstomey
js Geady to dawel n6d to
obtoin a specifc porodt ewiu ta

far a outlt to sustain n


thi makt t i mimn qmout Custome
knosn a t h d
Hoindhale Herschmn e

maxkt Conceutin Hengiudahl


Heschman duda. o Callud as HHZ
oler Cau hi caleulto
Aum tota
-

Diatcbuten
.
ou Conaidudl by tes
do bodiu, te HHI in loser
than t i maet au nconcetst
ay not Cenbaliad, auyolu mtooo to goo )
SeaAonably conceutated

The oole g
heay
emeids aud demandh
of ctomwy lile datnaiug
uen sappig coudu stsu to maiuy ocd
Reily madel
Ratoil satutton is that tuation sheu t
egilibium chitoe eu the olumod ael
in a

etail
Cutomen ugpirementt .
Retail aatatton (IRS)

Padiat tady ua.


. Hstondls fo ot nmhu o hosehels

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