PROJECT REPORT

ON
“CONSUMER AWARENESS ON E-PHARMACY”

SUBMITTED IN PARTIAL FULFILLMENT FOR THE

AWARD OF THE DEGREE OF BACHLOR OF
BUSINESS ADMINISTRATION 2022-25
UNDER THE GUIDANCE OF

Ms. SWATI VERMA

ASSISTANT PROFESSOR, VIPS

SUBMITTED BY:
YASH AGGARWAL
ROLL NO: 08329801722
BATCH NO: BBA SEM2 E

VIVEKANAND SCHOOL OF BUSINESS STUDIES

VIVEKANAND INSTITUTE OF PROFESSIONAL STUDIES AU BLOCK (OUTER
RING ROAD)
PITAMPURA, DELHI-110034

1
 TABLE OF CONTENT
Table of Contents
Student declaration……………………………………………………i
Certificate from Guide………………………………………………..ii
Acknowledgment……………………………………………………..iii
Executive Summary………………………………………………….i
Chapter 1 INTRODUCTION
1.1 E-Commerce…………………………………………….
1.2 Consumer Behaviour………………………………
1.3 E-Pharmacy…………………………………………
1.4 Purpose of Study…………………………………….
1.5 Objectives of study…………………………………
Chapter - 2
About the Organization/Company Profile…………………………
Chapter – 3
Findings and Analysis…………………………………………….
Chapter – 4
Conclusions and Recommendation………………………………
Bibliography
Annexures
Miscellaneous

2
 STUDENT DECLARATION

This is to certify that I have completed the project titled

“CONSUMER AWARENESS ON E-PHARMACY” under the
guidance of “Ms. Swati Verma” in partial fulfilment of the
requirement for the award of degree of bachelors of Business
Administration [BBA(G)] at Vivekananda Institute of professional
studies, Vivekananda school of business studies, New Delhi. This is
original piece of work and has not been submitted elsewhere.

SWATI VERMA

3
 CERTIFICATE

This is to certify that the project titled “CONSUMER

AWARENESS ON E-PHARMACY” is an academic work
done by “YASH AGGARWAL” submitted in the partial
fulfilment of the requirement for the award of the degree of
Bachelor of Business Administration (BBA) from
Vivekananda Institute of Professional Studies, Vivekananda
School of Business Studies, New Delhi., under my guidance
& direction. To the best of my knowledge and belief the data
& information presented by him in the project has not been
submitted earlier.

Ms. SWATI VERMA

4
 ACKNOWLEDGEMENT
I would want to convey my heartfelt gratitude to Ms. Swati
Verma, my mentor, for her invaluable advice and assistance in
completing my project. She was there to assist me every step of
the way, and her motivation is what enabled me to accomplish
my task effectively. I would also like to thank all of the other
supporting personnel who assisted me by supplying the
equipment that was essential and vital, without which I would
not have been able to perform efficiently on this project.

I would also want to thank Vivekananda Institute of

professional studies for accepting my project in my desired
field of expertise. I’d also like to thank my friends and parents
for their support and encouragement as I worked on this
assignment.

5
 Executive Summary

This executive summary outlines the key findings and

recommendations from a study focused on consumer
awareness of e-pharmacy services. The study revealed a
growing popularity of e-pharmacy platforms driven by
convenience and home delivery options. However,
certain segments, such as the elderly and rural
populations, had limited awareness. Safety concerns,
authenticity of medications, and data security were
significant consumer apprehensions. To enhance
consumer confidence, the report recommends targeted
awareness campaigns, robust regulatory oversight,
transparency in product information, data security
measures, and partnerships with brick-and-mortar
pharmacies. Implementing these measures will foster
trust and credibility, supporting the sustainable growth of
the e-pharmacy industry.

6
CHAPTER-1
INTRODUCTION

7
E-COMMERCE
The term was coined and first employed by Dr. Robert Jacobson, Principal Consultant to the
California State Assembly's Utilities & Commerce Committee, in the title and text of
California's Electronic Commerce Act, carried by the late Committee Chairwoman Gwen
Moore (D-L.A.) and enacted in 1984.
E-commerce typically uses the web for at least a part of a transaction's life cycle although it
may also use other technologies such as e-mail. Typical e-commerce transactions include the
purchase of products (such as books from Amazon) or services (such as music downloads in
the form of digital distribution such as iTunes Store). There are three areas of e-
commerce: online retailing, electronic markets, and online auctions. E-commerce is
supported by electronic business. The existence value of e-commerce is to allow consumers
to shop online and pay online through the Internet, saving the time and space of customers
and enterprises, greatly improving transaction efficiency, especially for busy office workers,
but also saving a lot of valuable time.
E-commerce businesses may also employ some or all of the following:

 Online shopping for retail sales direct to consumers via web sites and mobile
apps, conversational commerce via live chat, chatbots, and voice assistants.
 Providing or participating in online marketplaces, which process third-
party business-to-consumer (B2C) or consumer-to-consumer (C2C) sales;
 Business-to-business (B2B) buying and selling.
 Gathering and using demographic data through web contacts and social media.
 B2B electronic data interchange.
 Marketing to prospective and established customers by e-mail or fax (for
example, with newsletters).
 Engaging in pretail for launching new products and services.
 Online financial exchanges for currency exchanges or trading purposes.

8
CONSUMER BEHAVIOUR

Consumer behaviour is the actions and decisions that people or households

make when they choose, buy, use, and dispose of a product or service. Many
psychological, sociological, and cultural elements play a role in how consumers
engage with the market.

It is a multi-stage process that involves identifying problems, collecting data,

exploring options, making a decision to buy, and evaluating the experience
afterward. Consumers may be impacted during these stages by things including
personal views and values, social conventions, marketing campaigns, product
features, and environmental conditions.

Understanding consumer behavior is essential for businesses to create

marketing plans that work and to supply goods and services that satisfy
customers’ wants and needs. To see trends and patterns, forecast demand, and
make wise choices regarding product design, price, promotion, and distribution,
marketers must analyze and understand data on customer behavior.

CONSUMER BEHAVIOUR IN MARKETING

Consumer behavior is important in marketing because it explains how consumers
make decisions about what products to buy when to buy them, and from whom to
buy them.

Marketers can develop effective marketing strategies that target the right
consumers with the right message at the right time by understanding consumer
behavior.

Here are some examples of how consumer behavior affects marketing:

 Segmentation
Consumer behavior research helps marketers segment markets. Marketers
can modify their marketing messages and strategies to

better appeal to each demographic by recognizing these segments.

Product design

9
Understanding consumer behavior can also aid in product development. Marketers
can create products that better meet consumer needs and preferences by analyzing
customer requirements and tastes, leading to increased sales and customer
satisfaction.

 Pricing Strategies
Marketers can use consumer behavior data to determine the price points at
which customers are willing to pay for a product, as well as the pricing
strategies most likely to appeal to each market segment.

 Branding
Consumer behavior research helps in the development of branding strategies.
Marketers can create brand messages and strategies that resonate with
consumers and build brand loyalty by understanding consumer attitudes and
perceptions of brands.

E-PHARMACY
E-Pharmacy is a pharmacy that sells medicines on the internet and delivers them to
customers. Thanks to the internet, the drug purchasing process becomes much easier
and more convenient. Patients can order their prescription medicines from registered
pharmacists via the internet and receive their medicines from the nearest delivery point.
The E-Pharmacy model, which is very easy to use and continues to spread rapidly,
started to replace traditional pharmacies.

HOW DOES E-PHARMACY WORK?

As a first step, patients download mobile applications to their phones or tablets. They then
create a request for medicines by uploading a copy of their scanned prescriptions to the
system. Every drug request entered into the system is controlled by a team of registered
pharmacists. Registered pharmacists direct the prescriptions they deem valid to the pharmacy
warehouse in the region where the drugs will be given to the patient. This special system can
work on a mobile and web basis and is as secure as it is easy to use.

RATIONALE FOR CHOOSING THE TOPIC

I have chosen this topic “consumer behaviour about E-Pharmacy” to know the consumer awareness and their
behaviour towards e-pharmacy. Consumer awareness is defined as below:
“The understanding by an individual of their rights as a consumer concerning available goods and services
being marketed and sold. The concept involves four categories including safety, choice, information and right
to be heard. The first declaration of consumer rights was established in the US in 1962.

10
At an age where everything is going online and people are buying almost everything from grocery to gadgets
from web stores, it is time that medical and pharmaceutical market catches up to the trend and indeed it has.
You can now fulfill all your medical needs online.

Objectives Of Study
 To study the consumer behaviour on E-Pharmacy.
 To study the awareness among the consumer about E-
Pharmacy.
 To study that consumer are satisfied using E-Pharmacy.
 To study the importance of E-Pharmacy.

11
About The Topic
E-pharmacy, also known as online pharmacy or digital pharmacy, has emerged as a
transformative force in the healthcare industry. This innovative concept leverages digital
technology to connect patients with licensed pharmacies, allowing them to conveniently order
prescription medications and over-the-counter drugs from the comfort of their homes. E-
pharmacy has gained significant popularity in recent years, revolutionizing the way people
access healthcare services. This note aims to explore the key benefits, challenges, and future
prospects associated with the rise of e-pharmacy.

Legal status
As of my knowledge cutoff in September 2021, e-pharmacy is legal in India, subject to
certain regulations and guidelines. The legal framework for e-pharmacy in India primarily
includes the following:

1.The Drugs and Cosmetics Act, 1940: This act governs the regulation and control of the
manufacture, sale, and distribution of drugs and cosmetics in India. The act defines various
aspects related to drug licensing, including the sale of drugs through electronic means.

2.Drugs and Cosmetics Rules, 1945: These rules provide detailed guidelines for the
implementation of the Drugs and Cosmetics Act. Rule 65 of these rules specifically deals
with the sale of drugs through e-pharmacies.

Formalities required to open E-Pharmacy in India

Opening an e-pharmacy in India involves several formalities and compliance requirements.
While the specific procedures may vary based on the state and local regulations, here are
some general steps and formalities to consider:

1.Business Registration: Register your e-pharmacy as a legal entity by choosing an

appropriate business structure, such as a private limited company, partnership firm, or sole
proprietorship. Register your business with the Registrar of Companies (RoC) or relevant
authority based on the chosen business structure.

2.Obtain Licenses and Registrations: a. Drug License: Apply for a Drug License from the
State Drug Control Authority or the Central Drugs Standard Control Organization (CDSCO)
based on the jurisdiction and scope of your operations. This license is necessary to sell drugs
and pharmaceutical products. b. Goods and Services Tax (GST) Registration: Register your
e-pharmacy for GST with the Goods and Services Tax Network (GSTN) if your annual
turnover exceeds the threshold set by the government. c. FSSAI Registration: If you plan to
sell dietary supplements, health foods, or nutraceuticals, register with the Food Safety and
Standards Authority of India (FSSAI). d. Other Registrations: Depending on your business
activities and services offered, you may need to obtain additional registrations or permits
such as Shops and Establishment Registration, Import-Export Code (IEC), etc.

12
1.Infrastructure and Storage: Ensure your e-pharmacy meets the infrastructure requirements
as per the Guidelines for Pharmacy Practices in India, which include having proper storage
facilities for drugs and maintaining appropriate temperature control for specific medications.

2.Pharmacist and Technical Expertise: Employ a qualified registered pharmacist as per the
requirement of the Drug License. The pharmacist plays a crucial role in verifying
prescriptions, dispensing medications, and ensuring compliance with regulations.

3.Technology Infrastructure: Set up a robust and secure e-commerce platform to facilitate

online sales, maintain patient records securely, and enable secure online transactions. Ensure
compliance with data protection and privacy laws.

Recent Development
As of my knowledge cutoff in September 2021, the e-pharmacy sector in India has witnessed
significant developments and ongoing changes. Here are some notable recent developments:
1.New Draft Rules for E-Pharmacies: In September 2020, the Ministry of Health and Family Welfare
released the draft rules titled "Drugs and Cosmetics (D&C) Amendment Rules, 2020" to regulate the
e-pharmacy sector more effectively. These proposed rules aim to streamline the operations of e-
pharmacies and enhance patient safety.
2.Expansion of E-Pharmacy Services: E-pharmacy platforms have experienced significant growth and
expanded their services to reach more customers. They offer a wide range of medications, including
prescription drugs, over-the-counter products, health supplements, and personal care items.
3.Increased Funding and Investments: E-pharmacy companies in India have attracted substantial
investments from both domestic and international investors. This influx of funding has supported the
growth and expansion of e-pharmacy platforms, enabling them to enhance their technology
infrastructure, logistics capabilities, and customer reach.
4.Continuous Government and Regulatory Engagement: The Indian government has been actively
engaging with industry stakeholders, experts, and regulatory bodies to address concerns related to e-
pharmacy operations. The aim is to establish a comprehensive regulatory framework that balances
patient safety, access to medications, and fair competition in the pharmaceutical sector.

13
 CHAPTER-2
ABOUT THE COMPANY

14
LIST OF SOME ONLINE PHARMACY:

1) NET MEDS

Netmeds.com is one of India’s most trusted pharmacies, dispensing quality medicines at look
after your own health effortlessly as well as take care of loved ones wherever they may reside
in India. You can buy and send medicines from any corner of the country - with just a few
clicks of the mouse. Netmeds.com, make a wide range of prescription medicines and other
health products conveniently available all across India. Even second and third tier cities and
rural villages can now have access to the latest medicines. Since we also offer generic
alternatives to most medicines, online buyers can expect significant savings.

2) 1mg.com

1mg was initially launched in 2013 as an online store for AYUSH products
(Ayurveda, Homoeopathy, etc.). In 2015, the founders, Prashant Tandon, Vikas
Chauhan and Gaurav Agarwal, rebranded it into an online pharmacy. 1mg’s key
proposition is providing reliable & affordable medicines and its key target group
earlier used to be just patients. To propel growth, they later ventured into diagnostic
services, online consulting. Of course, now they have a long category line-up that goes
beyond healthcare.

The opportunity for e-commerce sellers is the claimed 150 million-plus visitors and
their capability to cater to 1000+ cities across India. It has positioned itself as a leader
in e-healthcare. Further to its partnership with Flipkart, there are talks of the Walmart
owned entity looking to purchase a stake in 1mg.

3) Healthkart.com

15
Healthkart finds its place among wellness marketplaces than online-pharmacies.
Incidentally, it shares a common founder with 1mg- Prashant Tandon, apart from
Sameer Maheshwari. While they started it a platform to sell supplements & protein
powder products manufactured by them. Muscleblaze for example is their flagship
brand and they also focus on importing authentic supplements. The focus of the e-
commerce site is on wellness products such as muscle gainers, weight loss products,
and vitamins.

However, they have opened doors for other sellers to participate. Apart from their own
brands which are developed post heavy R&D, Healthkart sells about 200 brands from
enlisted authorized sellers. They cater to a younger consumer group. A point to note
is that the wellness marketplace has an omnichannel model. The company operates
about 93 offline stores in 36 Indian cities. They also provide services like weight loss
& weight gain.

The benefits for a seller to sell on Healthkart include their promise of secure
packaging, fast delivery, and easy payment options. They claim to partner with
premium logistic partners to ensure smooth service delivery. Additionally, they have a
14-day return policy. The wellness-marketplace is strong in its marketing activities to
drive site traffic and these benefits participating sellers.

4) Pharmeasy.com

16
PharmEasy was founded in 2015 by Dharmil Sheth, Dr. Dhaval Shah & Mikhil Innani
with the objective of delivering authentic medicines to patients via local pharmacies.
The company expanded its footprint and now claims to deliver medicines to 98%
of pin codes in India. Apart from its network of pharmacies & distributors, the online
marketplace has multiple warehouses in various cities that provide same day delivery
to customers. Like other online pharmacies, the company offers diagnostics tests &
OTC products.
The company promotes products via discounts, promotions & wallet-based cashbacks.
COD is also a feature that is available on the platform. To build loyalty among
customers, the site sends regular reminders to customers to refill their prescriptions or
purchase their frequent requirements.

Owing to exponential growth in the e-pharmacy space, there are take-overs & mergers
taking place. Incidentally, PharmEasy is due for a merger with another well-known
online pharmacy- Medlife. CCI has approved the merger where PharmEasy will
acquire 100% of Medlife equity shares and the promoters of Medlife will get a
19.95% stake in return. While the merger is operationally still underway, both online
pharmacies continue to exist in their current online form- as distinct websites.

5)Medlife.com

Medlife is an online wellness marketplace which was founded by Prashant Singh,

Tushar Kumar, and Ananth Narayanan, in 2014. While the platform was initially
created to provide health care services such as clinical visits etc., it quickly adopted
the e-pharmacy and wellness marketplace model. The company still does provide
services like doctor consultations and lab tests.

17
The company claims to have catered to more than 10 million customers to date and
has the bandwidth to do about 25000+ deliveries per day. The delivery network
currently stretches to 4000+ cities in India. It won the ‘Best Healthcare Startup’ award
in the 2019 Edition of the FICCI Healthcare Excellence Awards. The online pharmacy
offers deals & packages on medicines & lab tests.

6)SastaSundar.com

Despite being a relatively new entrant in the online space, we have included
SastaSundar due to its imminent expansion plans & heavy marketing. The platform is
owned by NSE & BSE listed parent company- SastaSundar Ventures Limited. The
company is headed by founder & executive chairman- BL Mittal and CEO- Ravi Kant
Sharma. Launched it 2013, it operates via a hybrid model of online & offline retail.
Their offerings include their own ‘digital first’ brands, OTC/FMCG products and also
prescription medicines.
Witnessing a drastic change in consumer behavior, post-pandemic; the platform
decided to increase the reach of its online service network. It took its offering pan
India and currently services 15.5K pin codes. Despite sprouting from a traditional
business, the company has proven its digital effectiveness. The website commands an
Alexa country (India) rank of 120 as of 8th February 2021. The SastaSundar app was
chosen by the Government of India in the ‘Digital Indian AatmaNirbhar Challenge’ as
one of India’s best AtmanNirbhar Bharat App. Fundamentally, SastaSundar has a
strong business model and claims to be almost breaking even in its online business. It
is important to note, however, that the platform is not a marketplace. It does provide
offline franchise opportunities.

7) MedPlus
18
MedPlus Health Services is an Indian pharmacy retail chain, headquartered
in Hyderabad. MedPlus is the second largest pharmacy chain in India, operating over 3,000
pharmacy stores across 374 cities, as of 2022.
MedPlus sells prescription and OTC medicines, FMCG products, vitamins, and other
nutrition supplements, and opticals. It also offers clinical laboratory services and physician
consultation services in Hyderabad, Vijayawada and Bangalore. The company owns and runs
ePharmacy and an online clinical lab service. MedPlus was founded in 2006 by Madhukar
Gangadi. The company's first store was launched in Hyderabad. Initially operating under the
Aushadhi brand name, it was rebranded as MedPlus after the opening of the first 48 stores.
The company opened pharmacies in the western states of Gujarat and Rajasthan in 2007 but
had to shut down and exit operations due to recurring losses. It relaunched stores in
Ahmedabad, Gujarat in 2014.
In December 2021, MedPlus Health Services launched its initial public offering (IPO) and
got listed on the Indian stock exchanges.

8) MeraPharmacist

Mera Pharmacist is the Best Online Medicine Pharmacy in India, simplify your search for
medicine and Buy medicine Online. They believe in our customer satisfaction by providing
safe medicines, certified and manufactured by major pharmaceutical corporations.

Mera Pharmacist provides prescription, Over-the-counter medicines and generic medicines

all over India. The main motive of Mera Pharmacist is Ensuring Health to all. They make
simple way to people to Buy Prescription Medicine Online from anywhere in India and any
time at best prices.

Nowadays life-saving medications can be costly. Mera Pharmacist was founded to save you
money on your medications, you can buy generic medicine, OTC medicines and prescription
medicines at cheaper rates. We assure our customers for the quality of medicines because we
never choose the low standards at any circumstances.

Mera Pharmacist is an online pharmacy and digital platform of healthcare supported by a

network of physical counselling and service centres called ‘Healthbuddies’. The service
verticals of Mera Pharmacist are Pharmacy, Diagnostics and Wellness. The name 'Mera
Pharmacist' is derived from a popular Indian phrase in terms of consumer experience of

19
Savings and Quality. Mera Pharmacist is offering its services across Pan India covering
16000 + pin codes in Telangana, Karnataka, Tamilnadu, and Other states

Our Online pharmacy supplies safe and affordable products at cheap and best price. Mera
Pharmacist takes all the efforts to deliver directly at your doorstep so that we can enrich the
lives of our customers with good health and happiness.

20
 CHAPTER-3
FINDINGS & ANALYSIS

21
PRIMARY DATA
Primary data refers to original data that is collected directly from firsthand sources. It is data
that is gathered specifically for a particular research study, analysis, or investigation. Primary
data is typically obtained through various methods, such as surveys, interviews, observations,
experiments, or direct measurements. It is considered more reliable and relevant to the
specific research objective than secondary data, which refers to existing data collected by
others for different purposes.

The collection of primary data allows researchers to address specific research questions or
objectives and obtain firsthand information directly from the source of interest. It provides an
opportunity to gather data that is tailored to the specific needs of the study and ensures the
accuracy and relevance of the information collected.

QUESTIONNAIRE
A questionnaire is a research tool used to collect data and gather information from
respondents. It typically consists of a series of structured questions that respondents answer
based on their knowledge, opinions, experiences, or perceptions. Questionnaires are designed
to gather quantitative or qualitative data, depending on the research objectives.

Questionnaires can be administered in various formats, including paper-based forms, online

surveys, or face-to-face interviews. They are widely used in social science research, market
research, academic studies, and other fields to collect data from a sample of individuals or
organizations.

FINDINGS
For findings I have used a questionnaire which is a primary data. The
questionnaire consists of 24 responses:

Q. Age of the customer

 0-18
 18-35
 35-50
 50 and above

22
 Options 0-18 18-35 35-50 50 and Total
above
Response 4 7 5 8 24
s

AGE

0-18 18-35 35-50 50 and above

INTERPRETATIONS:
The chart shows that maximum number of responders are
more than age 50.
Q. Gender Of the customer
 Male
 Female
 Others

Gender Mal Femal Other Total

e e s
Response 16 8 0 24
23
 s

GENDER

Male Female Others

INTERPRETATION:
The chart shows that the gender of maximum number of
responders are male implying that medicine are commonly
used by them.
Q. Income Of the consumer
 Nil
 Less than 20000
 20000-50000
 50000 and above
Income Nil Less 20000- 50000 Total
than 50000 and
20000 above
Response 5 4 8 7 24
s

24
 INCOME

NIL Less than 20000 4 20000-50000 50000 and above

INTERPRETATION:
The chart shows that maximum number of consumers are
with income of between 20000 and 50000.

Q. Are you aware of E-Pharmacy

 Yes
 No

Options Ye No
s
Response 23 1
s

25
 AWARENESS

Yes No

INTERPRETATION:
The chart shows that maximum number of consumers are
aware about E-Pharmacy.
Q. Which E-Pharmacy are you aware of the most.
 Net meds
 1mg.com
 Med plus
 Medi mart

E- Net 1mg.co Med Medi Total

Pharmacy meds m plus mart
Response 11 5 3 5 24
s

26
 E-pharmacy

Net meds 1mg.com Med Plus Medi Mart

INTERPRETATION:
The above chart shows that the maximum number of users
uses Net Meds.
Q. How Often you use E-Pharmacy
 Regularly
 Rarely
 Never

Options Regularl Rarel Neve Total

y y r
Response 9 13 2 24
s

27
 USE

Regularly Rarely Never 4th Qtr

INTERPRETATION:
The above chart represents that maximum number of
consumers rarely required medicines.

Q. Where do you like to buy medicines from.

 Offline stores
 Online Websites

Options Offlin Online Total

e Website
Stores s
Response 18 6 24
s

28
 prefrence

offline stores online websites

INTERPRETATION:
The table shows that maximum number of customers like to
buy medicines from offline stores.

Q. From where do you know about E-Pharmacy.

 Advertisement
 Online surfing
 Newspaper/Magazines
 Friend/Family

Options Advertisemen Online Newspape Family

t r
Responses 10 11 1 2

29
 Sales

advertisement online
newspaper family

INTERPRETATION:
The table shoes that maximum number of customers get to
know about E-Pharmacy through online surfing.

Q. What is the most important factor you consider while

buying medicine.
 Price
 Quality
 Composition
 effectiveness
Options Pric Qualit compositio Effectivenes Tota
30
 e y n s l
Responses 5 15 1 3 24

Factors

price quality composition effectiveness

INTERPRETATION:
The table shows that maximum number of people consider
quality as the most important factor while buying medicines.
Q. Do you examine the expiry date while buying medicines.
 Yes
 No
 Maybe

Options Yes No Maybe Total

Responses 19 2 3 24
31
 expiry date

yes no maybe

INTERPREATION:
The table shows that maximum number of people examine
expiry date while buying medicines.

Q. While buying medicine will you follow the reputed

company medicine or the composition of medicine?
 Reputed company
 Composition of medicines
Options Reputed Composition Total
company of medicine
Responses 18 6 24

32
 Reputed company Composition

INTERPRETATION: The above table shows that maximum

consumer follows reputed company more as compared to
composition of medicines.

Q. Do you like the service of e-pharmacy?

 Yes
 No
 Maybe

Options Yes No Maybe Total

Responses 14 2 8 24

33
 services

yes no maybe

INTRPRETATION:
The above table shows that maximum number of consumers
like the services of E-Pharmacy

Q. Do you know that ayurvedic medicine are also available

in E-Pharmacy?
 Yes
 No
 Maybe
Options yes no maybe total
Responses 13 9 2 24

34
 yes no maybe

INTERPRETATION:
The table shows that maximum number of consumer know
that ayurvedic medicines are also available in E-Pharmacy.

Q. Would you recommend E-Pharmacy to your friends&

family?
 Yes
 No
 Maybe

Options Yes No Maybe Total

Responses 11 6 7 24

35
 recommendation

yes no maybe

INTERPRETATION:
The above table shows that maximum number of people will
recommend E-Pharmacy to their friends and family.

36
 CHAPTER-4
CONCLUSION AND RECOMMENDATION

37
 RECOMMENDATIONS
1.Regulatory Framework: Governments should establish and enforce robust regulations for
E-Pharmacy platforms. These regulations should address issues such as licensing
requirements, quality control measures, and strict monitoring of supply chains to ensure the
authenticity and safety of medications.

2.Verification and Quality Assurance: E-Pharmacy platforms should implement stringent

verification processes to ensure that only licensed pharmacies and healthcare providers can
sell medications. They should also collaborate with regulatory bodies to establish quality
assurance mechanisms to prevent the sale of counterfeit or substandard products.

3.Secure Online Platforms: E-Pharmacy platforms should prioritize the security and privacy
of users' personal and medical information. Implementing secure data encryption, two-factor
authentication, and regular security audits can help protect user data from potential breaches.

4.Consumer Education: Promoting awareness and educating consumers about the risks and
benefits of E-Pharmacy is crucial. Users should be informed about how to identify legitimate
online pharmacies, how to verify the authenticity of medications, and how to protect their
personal information when making online purchases.

5.Collaboration with Traditional Pharmacies: E-Pharmacy platforms should collaborate with

traditional brick-and-mortar pharmacies to establish a seamless integration of online and
offline services. This can help ensure the availability of professional guidance, counselling,
and emergency services, while still benefiting from the convenience of online ordering.

CONCLUSION
In conclusion, E-Pharmacy has the potential to revolutionize the way medications are
accessed and distributed. However, proper regulation, quality assurance, and user education
are essential to address the associated risks and ensure the safe and effective use of online
platforms. With the right measures in place, E-Pharmacy can provide tremendous value to
consumers, particularly in terms of convenience and accessibility to healthcare products.

38
LIMITATIONS
Methodological limitations:
 Sample Size
 Lack of availability and relatable data
 Lack of prior research study on the topic
 Measure used to collect the data.
 Self-reported data

References and bibliography

 https://browntape.com/top-online-pharmacies-wellness-
marketplaces-india-2021/
 https://en.wikipedia.org/wiki/Pharmacy_(shop)
 https://en.wikipedia.org/wiki/E-commerce
 https://en.wikipedia.org/wiki/MedPlus
 https://www.netmeds.com/

39
 ANNEXURES

Questionnaire: https://docs.google.com/forms/d/e/1FAIpQLSegwDBMuabl4-5uhEwBk-P-
JVd8r36e4JR9P_y3VjIiM6Ptbw/viewform?usp=sf_link

Q. Age of the customer

 0-18
 18-35
 35-50
 50 and above

Q Gender Of the customer

 Male
 Female
 Others

Q. Income Of the consumer

 Nil
 Less than 20000
 20000-50000

40
  50000 and above

Q. Are you aware of E-Pharmacy?

 Yes
 No

Q. Which E-Pharmacy are you aware of the most.

 Net meds
 1mg.com
 Med plus
 Medi mart

Q. How Often you use E-Pharmacy

 Regularly
 Rarely
 Never

Q. Where do you like to buy medicines from.

 Offline stores
 Online Websites

Q. From where do you know about E-Pharmacy.

 Advertisement
 Online surfing
 Newspaper/Magazines
 Friend/Family

Q. What is the most important factor you consider while buying medicine.
 Price
 Quality
 Composition
 Effectiveness

41
Q. Do you examine the expiry date while buying medicines.
 Yes
 No
 Maybe

Q. While buying medicine will you follow the reputed company medicine or
the composition of medicine?
 Reputed company
 Composition of medicines
 Q. Do you like the service of e-pharmacy?
 Yes
 No
 Maybe
Q. Do you know that ayurvedic medicine are also available in E-Pharmacy?
 Yes
 No
 Maybe
Q. Would you recommend E-Pharmacy to your friends& family?
 Yes
 No
 Maybe

42
43