DATA COLLECTION

 Surveys
 Interviews
 direct observation
 focus groups
 existing documents & records

QUANTITATIVE ANALYSIS OF BIG DATA SET

1. Predictive analytics: What could happen? Businesses can use both current and historical data to make predictions
about the future.
2. Descriptive analytics: What has happened? Historical data is collected and organised to create data sets that can then
be used to identify patterns and meaning.
3. Prescriptive analytics: What should happen? Using all available data, the course of action that will best lake advantage
of opportunities or avert risk is determined

QUANTITATIVE ANALYSIS OF SMALL DATA SET

1. Descriptive Statistical Tools
2. Inferential Statistical Tools

QUALITATIVE ANALYSIS OF SMALL DATA SET

1. Content Analysis
2. Narrative Analysis

FEASIBILITY STUDY - simply an assessment of the practicality of a proposed plan or project.

- conducted in order objectively to uncover the strengths and weaknesses of a proposed project.
- conducted to provide a data driven blueprint to aid business decision makers in managing and
operating the proposed business.
- As the term implies, a feasibility study is an analysis of the viability of an idea. The feasibility
study focuses on helping answer the essential question of "should we proceed with the proposed project idea?" All
activities of the study are directed toward helping answer this question.
- can be defined as a controlled process for identifying problems and opportunities, determining
objectives, describing situations, defining successful outcomes and assessing the range of costs and benefits associated
with a project (Thompson)
- is a systematic inquiry to determine whether a specific business undertaking could be implemented
at a certain acceptable profit level (Ditablan)
- type of business report that answers the question, "Can it be done? (Abulencia)
- An analysis and evaluation of a proposed project to determine if it (1) is technically feasible, (2) is
feasible within the estimated cost, and (3) will be profitable. Feasibility studies are almost always conducted where large
sums are at stake.
- an evaluation and analysis of based on extensive investigation O The feasibility study is an of a
proposed project which is the potential and research to support the process of decision making.
- A feasibility study is a preliminary study undertaken before the real work of a project starts, to
ascertain the likelihood of the project's success.
- It is an analysis of possible solutions to a problem and a recommendation on the best solution to use.
It involves evaluating how the solution will fit into the corporation. It, for example, can decide whether an order
processing be carried out by a new system more efficiently than the previous one.
- A feasibility study looks at the viability of an idea with an emphasis on identifying potential problems and attempts to
answer one main question: Will the idea work and should you proceed with it?

Feasibility studies address things like where and how the business will operate. They provide in-depth details about
the business to determine if and how it can succeed, and serve as a valuable tool for developing a winning business
plan.
1. Legal Feasibility
2. Economic Fessly
3. Technical Feasibility.
4. Scheduling Feasibility
5. Operational Feasibility

THE CONCEPT OF PROBABILITY

Feasible = Probable
Feasibility = Probability
Feasibility - Success (profit)
- Fallure (loss)

HYPOTHESIS
Revenue - Expenses = Profit
Revenue - Expenses = Loss

Go/No Go Decision - The feasibility study will be a major information source in making this critical decision

IMPORTANCE OF FEASIBILITY STUDY

1. Provides understanding of all concept, or plan. aspects of a project,
2. Leads to awareness of any potential problems that could occur while implementing the project.
3. Determines if, after considering all significant factors, the project is viable that is, worth undertaking.
4. Allows a business to address where and how it will operate.
5. ldentifies potential obstacles that may impede its operations.
6. Recognizes the amount of funding it will need to get the business up and running.
7. Serves as a strategy that could help convince investors or banks that investing in a particular project or business is a
wise choice

Uses of Feasibility Study

1. A feasibility study is valuable for:
2. Starting a new business
3. Expansion of an existing business
4. Adding an enterprise to an existing business
5. Purchasing an existing business

INTERDEPENDENT COMPONENTS A FEASIBILITY STUDY

• Market Study
• Technical Study
• Management Stud
• Financial Study
• Social Desirability
OPPORTUNITY SCREENING - The process of cautiously selecting the best opportunity.
The factors that affect the selection are:
*Internal intent the main objective that the business will accomplish entrepreneur's life in the
* External intent addresses the compelling need of the target market
*Risk appetite the entrepreneur's tolerance of the business risk.

COMPELLING BUSINESS OPPORTUNITY ELEMENTS

 Has superior value.
 Solves a compelling problem, issue,a need, or a want.
 Is a potential cash flow.
 Matches with the entrepreneur's skills, resources, and risk appetite.

OPPORTUNTIY SEIZING
► The "pushing through" with the chosen opportunity.
► It involves refining and developing the opportunity.
► To succeed in the new venture, the entrepreneur should introduce innovation.
► Innovation is the process of positively improving an existing product or service.

TYPES OF INNOVATION ACCORDING TO THE DEGREE OF DISTINCTIVENESS

 Breakthrough innovations include inventions that occur infrequently as these establish the platform on which
future innovations in an area are developed. Breakthrough innovations must be protected by a patent, a trade
secret, or a copy right.
 Technological innovations - innovations that occur frequently than breakthrough innovations. These innovations
are technological advancements of an existing product or service.
 Ordinary innovations innovations which are commonly originating from market analysis and technology pull
instead of technology push. This means that the market has strong influence in an implementation of an existing
innovation.

DEVELOPING PROJECT IDEAS

1. Consider the Business Environment
Philippine society is usually classified into various market groups. For example, if your target market is composed mostly
of young people, a good business idea is one that relates to the needs of the young community.
2. Consider Import and Export Figures
Through the PSA publications, you could easily get figures of these. The study of import figures could inspire a business
involving local substitutes. Export figures, on the other hand, could inspire a business involving the Development of local
resources.
3. Consider Available Skills
The availability of local skills is also a good source of business ideas - not of similar businesses, but of related ones. For
example, a proposed business site noted for producing agricultural products may lead to a viable food processing business
venture.
4. Consider Local Raw Materials and Resources
If a possible business site is known for its forests, minerals, or marine resources, why not identify related processing
projects? If the site is near an industrial dam where electricity is obviously cheap, why not consider power- intensive
businesses.
5. Consider New Technology and Developments
For example, if your business site is a low-lying area, why not inquire from the Bureau of Fisheries for possible business
ventures in the locality.
6. Consider Inter-Agency Opportunities
Growing industries usually carries with them the establishment and need of related ones. An example of which is the rise
of packaging firms near food manufacturing and processing plants, or increase in the number of eateries, gasoline stations,
and vulcanizing plants, along newly built highways.
7. Consider Industry Studies
The DII and the NEDA have made several industry studies which could be reviewed for possible business ventures on a
particular industry.
8. Consider Development Plans
The first place to go to in this case is your local government unit; or the nearest NEDA Office. You can think of almost
any pioneering businesses in these areas especially if there are construction or roads, power facilities and other industrial
and/or infrastructure concerns in the area.
9. Consider Old Projects
Old proposals which have not materialized before because of certain conditions and/or constraints may now prove feasible.
10. Consider Business Periodicals
Many business magazines have information of new products, processes, and contain valuable economic information.
Newsweek, for example, has a regular page for new products

OUTLINE FORMAT OF THE FEASIBILITY STUDY (in sequential order)

► Preliminary Pages
► Abstract (250 words)
► Chapter 1 - Introduction
► Chapter II - Methodology
► Chapter III - Market Feasibility
► Chapter IV - Technical Feasibility
► Chapter V - Management Feasibility (proposal ends here)
► Chapter VI - Financial Feasibility
► Chapter VII - Socio-economic Impact
► Chapter VIII - Conclusions and Recommendations
► References
► Appendices (for inclusion in the final defense)

PRELIMINARY PAGES
 Cover Page
 Title Page (Proposal)
 Biographical Sketch
 Certificate of Originality
 Approval Sheet (Proposal)
 Dedication (optional)
 Acknowledgement
 Table of Contents (Proposal)
 List of Tables (Proposal, when applicable)
 List of Figures (Proposal, when applicable)
 Abstract

OUTLINE FORMAT OF THE FEASIBILITY STUDY

Chapter I - INTRODUCTION
► Opening paragraphs
► Background of the Study
► Objectives of the Study
► Scope and Limitations of the Study
► Definition of Terms

Chapter II METHODOLOGY
► Research Locale
► Research Design
► Population and Sampling/Sample
► Research Instrumentation/Research Instrument
► Data Gathering Procedure
► Data Analysis
► Ethical Considerations

FORMAT OF A FEASIBILITY STUDY Chapter III : MARKET FEASIBILITY

Objectives of Market Feasibility
 Major Consumer of the Product/Service (Target Market)
  Demand
*Consumption for the Past Five Years
*Market Acceptability of the Proposed Product/Service
*Product/Service Availment
*Market Size
*Projected Demand
 Supply
*Supply for the Past Five Years (imported and national and local producuction)
*Projected Supply for the Next Five Years
 Demand and Supply Gap Analysis
 Competitive Analysis
 Market Share
 Projected Sales
 Marketing Strategies

Chapter V : MANAGEMENT FEASIBILITY

 Objectives of the Management Study
 Name of the Business and Form of Business Ownership
 Capitalization
 Organizational Structure
 Manpower Requirements
 Compensation (Salary and Mandated Benefits)
 Organizational Policies
 Administrative Equipment, Furnitures & Fixtures, and
 Administrative Supplies
 Legal Requirements

Chapter VI : FINANCIAL FEASIBILITY

 Objectives of the Financial Study
 Total Project Cost
 Initial Capital Requirement
-Sources of Financing (Both Long-term and Short-term Financing)
-Alternative Sources of Financing
-Amounts and Terms of Financing
 Financial Assumptions
 Financial Statements
-Projected Income Statements
-Projected Cash Flow Statements
-Projected Balance Sheet
-Projected Statement of Equity
 Financial Analysis

Chapter VII : SOCIO ECONOMIC IMPACT

 Objectives of the Socio Economic Impact
 Contribution to the Local Economy
*Contribution to Increasing Domestic Production
 Employment Generation
*Increasing Employment and Decreasing Unemployment and
*Underemployment
 Benefits to the Government
*Taxes and Other Revenues
 Social and Ecological Benefits
*Improvement of the Life of the Local Community
*Contribution to the Protection of the Ecological System
Chapter VIII : CONCLUSIONS AND RECOMMENDATIONS
 Conclusions on:
*Market Study
*Technical Study
*Management Study
*Financial Study
*Socio-Economic Study
 Overall Recommendations

BIBLIOGRAPHY - the list of references used in the study

APPENDICES
 Project Timetable
 Sample Letters
 Feasibility Study Timetable
 Sample Survey Instruments/Interview Guide
 Survey Results and Analysis
 Partnership/Corporation By-Laws
 Articles of Co-Partnership/Incorporation
 Schedule of Contribution
-SSS
-Pag-big
-Philhealth

XIII. Bigliographical Sketches of the Researchers

CONTENTS OF CHAPTER I- INTRODUCTION

 Background of the Study
 Main Objectives of the Feasibility Study
 Scope and Limitations of the Study
 Definition of the Terms

WRITING THE INTRODUCTION - Make the introduction captivating and attention- getting. Since it is the opening
part of the academic paper, it should capture and arouse the interest and curiousity of the readers. Include a general
description of the project and your preliminary plan for its completion.
- The introduction begins with a broad subject related to the title of the research, then narrows down to the variables and
the questions/problems which are going to be solved in the research. Generally, in introduction you need to explain what
the reader is going to read about.
-Organize well the ideas that constitute the theme of the research. Use connecting or transition words between paragraps
to ensure coherence.
-Use words that are simple and understandable to the different kinds of readers. Use layman's terms as much as possible.
-If the word/s have technical meaning, be sure that the technical and operational definition is provided in the definition of
terms for reference.
- Check the grammatical construction of the sentences. Consult a language expert if possible.

WRITING THE BACKGROUND OF THE STUDY

The Background should be one to three pages discussion highlighting the following:
A. Preliminary Paragraphs that will lead the reader to the central theme of the research. It may serve as the
springboard for the discussion of the contextual information of the subject being investigated. The preliminary paragraph
may be grounded on business concepts, principles, theories, and/or historical information relevant to the theme of the
research.
B. Discussion of the Significant Contextual Information that gave you the idea of the proposed business. It may include
such information as the history and context of the compelling market need to be solved, baseline data or authoritative
information that will support the claim on the identified market need, the circumstance or environment in which the
proposed product or service is seen as a solution to the market problem.
C. Concluding Paragraph that will connect the Introduction to the Main Objectives of the Feasiblity Study. It brief
description of the as the subject of to be undertaken. may highlight a proposed business the study of the research
WRITING THE MAIN OBJECTIVES OF A FEASIBILITY STUDY
* The main objective of a feasibility study is to determine whether or not a certain plan of action is likely to produce the
anticipated result that is, whether or not it will work, and whether or not it is worth doing economically.
* The main objective of a feasibility study is a generic statement of what result to attain each aspect of the business
operation.
* In framing the main objectives of a feasibility study, state first the main purpose of conducting the research and add the
nature of the proposed business, then spell out the aspects of operations that will be investigated.
* The main objective of a feasibility study may include other purposes of the study which should be attained at the
completion of the research. These added purposes should not alienate the direction of the study in answering the main
issues of the research being undertaken.
* The definition of terms may be just a technical definition or operational definition.
* It is best if the definition of terms is a combination of the technical and operational definition. Technical definition
should come first then followed by operational definition
* The defined terms should be arranged alphabetically.
* The acronym in the definition of terms should be spelled out compeltely.

WRITING THE DEFINITION OF TERMS

Technical Definition a word or phrase used in a specialized field to refer to objects or concepts that are particular to that
field and for which there are no adequate terms in ordinary language.

DEFINITION OF TERMS
*usually an annex to a work (book, research paper, pamphlet,etc.) either at the beginning or more likely near the end with
a list of acronyms, jargon, credits.
*an important part of research paper or report in which the key or important terms in the study are clearly defined.
* gives the readers an understanding of the concepts or factors that will be discussed throughout the study, as well as
contextual information as to how the researcher will be using those concepts in the study.
* ensures that the readers will understand the components of the study in the way that the author will be presenting them,
because often the readers may have their own understanding of the terms, or not be familiar with them at all.

WRITING THE SCOPE AND LIMITATION OF A FEASIBILITY STUDY

 The Scope and Limitation of a Feasibility Study should focus on the brief discussion of the following:
 Target audience/readers of the study
 Main purpose of the study
 Locale of the study
 Specific variables covered in each aspect of business operation to be investigated
 Research participants and research design Instrumentation and tools for analysis
 Assumptions on each aspect of operation (if necessary)
 Expected constraints and limitations on each aspect of business operation
 Constraints and limitations on data gathering
 Timeframe of the study

THE SCOPE OF A FEASIBILITY STUDY

*The scope of a study explains the extent to which the research area will be explored in the work and specifies the
parameters within the study will be operating.
*Basically, this means that you will have to define what the study is going to cover and what it is focusing on.

CHAPTER 2: METHODOLOGY OF THE STUDY

1. Research methodology
 The specific procedures or techniques used to identify, select, process, and analyze information about a
topic.
 The methodology section allows the reader to critically evaluate a study‟s overall validity and reliability.
 The methodology section answers two main questions: How was the data collected or generated? How
was it analyzed?
Reliability and validity are concepts used to evaluate the quality of research. They indicate how well a method, technique
or test measures something. Reliability is about the consistency of a measure, and validity is about the accuracy of a
measure.
Reliability refers to the extent to which a research instrument consistently has the same results if it is used in the
same situation on repeated occasions.

Validity refers to how accurately a method measures what it is intended to measure. If research has high validity, that
means it produces results that correspond to real properties, characteristics, and variations in the physical or social world.
High reliability is one indicator that a measurement is valid.

CONTENTS OF CHAPTER 2
• Research Design
• Research Locale
• Research Participants
• Research Instrumentation
• Data Gathering Procedures
• Ethical Considerations
• Data Analysis Tools

1. RESEARCH DESIGN
 refers to the overall strategy that you choose, to integrate the different components of the study in a coherent
and logical way, thereby, ensuring you will effectively address the research problem.

 constitutes the blueprint for the collection, measurement, and analysis of data.

QUANTITATIVE RESEARCH DESIGN

 Descriptive Research

• seeks to describe the current status of an identified variable

• designed to provide systematic information about a phenomenon

• does not usually begin with a hypothesis, but consequently developed after collection of data

• analysis and synthesis of the data provide the test of hypothesis

• systematic collection of information requires careful selection of the units studied and careful
measurement of each variable

 Exploratory Research

• research design used to investigate a problem which is not clearly defined. It is conducted to have a better
understanding of the existing problem, but will not provide conclusive results.

• the foundation for understanding a problem, occurrence or phenomenon by finding its basic properties.
This ensures that a business finds the right information (such as the variables) which can be further
studied in descriptive, correlational and experimental research.

• forms the basis of a research issue on which businesses can set up objectives and requirements for
continual studies.

2. RESEARCH LOCALE

 a term that refers to a specified area and/or subject that is being studied in a research project.

 discusses the place or setting of the study. It describes in brief the place where the study is conducted.
Only important features which have the bearing on the present study are included.

3. RESEARCH PARTICIPANT
  also called a human subject or an experiment, trial, or study participant or subject, is a person who
voluntarily participates in human subject research after giving informed consent to be the subject of the
research. A research participant is different from individuals who are not able to give informed consent,
such as children, infants, and animals. Such individuals are preferentially referred to as subjects.

 TARGET RESPONDENTS/PARTICIPANTS

 Clearly identify your target participants for the survey.

 Explain why should they be your chosen target respondents. Can their responses shed light to the
questions under survey and to the problem at hand.?

 How many should they be based on its total population

4. RESEARCH INSTRUMENTATION

 various methods through which a researcher obtains data from respondents which will answer the
issues/problems of the study

 can be tests, survey questionnaire (with scaled items, items checklist or open ended option), interview,
Focus Group Discussion (FGD), observation (with checklist as in skill assessments), quantitative and
qualitative reports/records

 the use of any particular research instrument depends on the type of data to be collected and the types of
research to be carried out

5. DATA GATHERING PROCEDURES

 the process of gathering and measuring information on variables of interest, in an established systematic
fashion that enables one to answer stated research questions, test hypotheses, and evaluate outcomes. The
data collection component of research is common to all fields of study including physical and social
sciences, humanities, business, etc. While methods vary by discipline, the emphasis on ensuring accurate
and honest collection remains the same.

 includes the discussion of the series of protocols to be followed in data collection from the onset of data
gathering undertaking up to its completion.

6. ETHICAL CONSIDERATIONS

 Research Ethics is a codification of scientific morality in practice. Guidelines for research ethics specify
the basic norms and values of the research community. They are based on general ethics of science, just
as general ethics is based on the morality of society at large.

 PRINCIPLES OF RESEARCH ETHICS

 obtain informed consent from potential research participants;

  minimise the risk of harm to participants;

 protect their anonymity and confidentiality;

 avoid using deceptive practices;

 give participants the right to withdraw from your research.

7. QUANTITATIVE DATA ANALYSIS TOOLS

 A. Commonly Used Descriptive Statistical Tools

1. Simple Mean/Arithmetic Mean

- the average of the numbers; a calculated "central" value of a set

of numbers

- the most stable value among the measures of central tendency

- describes the characteristic or property of the variable (set) in

terms of its position from the center (on the average)

2. Weighted Arithmetic Mean (WAM)

- a statistical method which calculates the average by multiplying the weights with its respective
mean and taking its sum

- a type of average in which weights are assigned to individual values in order to determine the
relative importance of each observation

3. Simple Percentage

- a measure of a portion in relation to a whole

- often expressed in relation to how many of something there

are per 100

FINANCIAL RATIOS

• a relative magnitude of two selected numerical values taken from an enterprise's financial statements.

• created with the use of numerical values taken from financial statements to gain meaningful information about a
company. The numbers found on a company‟s financial statements – balance sheet, income statement, and cash
flow statement – are used to perform quantitative analysis and assess a company‟s liquidity, leverage, growth,
margins, profitability, rates of return, valuation, and more.
RESEARCH POPULATION/UNIVERSE AND SAMPLING TECHNIQUE

 POPULATION (N)

- comprehensive group of individuals, institutions, objects and so forth with have a common characteristics
that are the interest of a researcher

- common characteristics of the groups distinguish them from other individual, institutions, objects and so
forth

- universe is also used as synonyms to population.

 SAMPLE (n)

- representative group from a population

- the small portion of a population selected for a particular study

- clearly represents the characteristics of intended group

- miniature picture of cross selection of the entire group or aggregate from which the sample is taken
TECHNIQUES IN SELECTING THE SAMPLE

1. Random/Probability Sampling

• picking the desired sample size and selecting observations from a population in such a way that each
observation has an equal chance of selection until the desired sample size is achieved.

TYPES OF RANDOM SAMPLING

A. Simple Random Sampling (Draw Lot/Lottery Method

- A researcher randomly picks numbers, with each number corresponding to a subject or item, in order to create
the sample. To create a sample this way, the researcher must ensure that the numbers are well mixed before
selecting the sample population.

B. Systematic Random Sampling

- Systematic sampling is an extended implementation of probability sampling in which each member of the group
is selected at regular periods to form a sample.

- A researcher chooses elements from a target population by selecting a random starting point and selects sample
members after a fixed „sampling interval.‟

C. Stratified Random Sampling

- a method of sampling that involves dividing a population into smaller groups–called strata

- the groups or strata are organized based on the shared characteristics or attributes of the members in the group

- selects proportional representatives from each stratum

D. Cluster Random Sampling

- a method of probability sampling that is often used to study large populations, particularly those that are widely
geographically dispersed

- researchers usually use pre-existing units - researchers divide a population into smaller groups known as
clusters

- selects proportional representatives from each cluster

2. Non-Random/Non-Probability Sampling
  a sampling method in which not all members of the population have an equal chance of participating in the
study

 sampling method which is most useful for exploratory studies like a pilot survey (deploying a survey to a
smaller sample compared to pre-determined sample size)

TYPES OF NON-RANDOM SAMPLING

A. Quota Sampling

- method of non-probability sampling when the samples are selected based on the probability proportionate to the
distribution of a variable in the population

- a sampling method which is used so that the proportion of samples for each category will have the same proportion
assumed to exist in the population

B. Convenience Sampling

- non-random sampling technique which simply includes the individuals who happen to be most accessible to the
researcher

- an easy and inexpensive way to gather initial data, but there is no way to tell if the sample is representative of the
population, so it cannot produce generalizable results

C. Judgemental/Purposive Sampling

- type of non-random sampling technique which involves the researcher using their judgement/criteria to select a sample
that is most useful to the purposes of the research

D. Snowball Sampling

- if the population is hard to access, snowball sampling can be used to recruit participants via other participants. The
number of people you have access to “snowballs” as you get in contact with more people.

POINTERS IN WRITING CHAPTER II - METHODOLOGY OF THE STUDY

1. Research Design

• Choose only the appropriate research design/s.

• Check the purpose of the study, the data to be collected and the tools to be used for analysis.

2. Research Local

• Focus on the place the business will operate.

• Discuss the significant characteristics/features of the place which have impact on the proposed business.

3. Research Participants

• Identify and quantify the specific respondents of the study.

• The respondents of the market study should be the well defined target market of the proposed business.
Other respondents are those who are sources of raw information for other aspects of the study.

• Determine the sample size from the target population of the market study.

• Discuss the sampling techniques to be used in the study. Justify why it is used.

4. Research Instrumentations

• Select the most suited data gatehering tools for the study.
 • Refer to the purpose of the study and the types of data to be gathered.

• Discuss the characteristics/features and parts of the research instruments.

• Discuss as to what specific interdependent components of the study the research instrument intends to
elicit data or information.

• Discuss the process/es of developing the research instruments.

4. Data Gathering Procedures

• Discuss specifically all the steps to be undertaken before, during and after the data gathering activity.

• Consider the protocols stipulated in the DLL Research Manual.

5. Ethical Considerations

• Discuss all the ethical standards that the researchers have conformed with in the conduct of the
investigation.

6. Data Analysis

• Discuss all the data analysis tools to be used in the study.

• Take cognizance of the objectives of the study, the type of data gathering tools used and the types of data
to be analyzed.

• Provide the definition and formula of the quantitative analysis tools. For qualitative data, just provide the
definition.

• Discuss briefly about how they will be used and in what particular interdependent components of the
study they will be employed.

CONTENTS OF CHAPTER III : MARKET FEASIBILITY

 Demand and Supply Gap Analysis
 Competitive Analysis
 Market Share
 Projected Sales
 Marketing Strategies

CONTENTS OF CHAPTER III MARKET FEASIBILITY

 Give a brief introduction of the Chapter
 Objectives of the Chapter (Market Feasibility)
 Target Market
 Demand
*Consumption for the Past Five Years
*Market Acceptability of the Proposed Product/Service
*Product/Service Availment
*Market Size
*Projected Demand
 Supply
*Supply for the Past Five Years (imported, national and local production)
*Projected Supply for the Next Five Years

Target Market - Describe and discuss the consumers of the product/service. (State here, the general description of your
market: its size and composition, geographical location, population, age group, income level, job categories, family size,
etc.