BRM Project
BRM Project
BRM Project
**Questionnaire:**
Respondant
1
1.How satisfied are you with the overall online shopping experience? 2
3
1: Very Dissatisfied 4
2: Dissatisfied 5
3: Neutral 6
4: Satisfied 7
5: Very Satisfied 8
2.How easy was it to navigate the website to find the products you were looking for? 9
10
1: Very Difficult 11
2: Difficult 12
3: Neutral 13
4: Easy 14
5: Very Easy 15
3. Were the product descriptions accurate and helpful? 16
17
1: Not at all 18
2: Slightly 19
3: Neutral 20
4: Mostly
5: Completely
4.How satisfied were you with the variety of products available?
1: Very Unlikely
2: Unlikely
3: Neutral
4: Likely
5: Very Likely
Gender Q.1 Q.2 Q.3 Q.4 Q.5 Q.6 Q.7
Male 4 4 3 5 4 3 4
Female 5 5 4 4 3 5 4
others 3 2 3 4 4 2 3
Male 4 3 5 4 3 4 5
Female 5 4 4 5 4 5 4
others 2 3 3 2 2 1 3
Male 3 4 2 3 4 4 5
Female 4 5 3 5 5 4 4
others 3 2 4 3 2 1 2
Male 4 5 4 5 4 3 4
Female 5 4 5 5 5 5 5
others 2 3 2 3 2 1 2
Male 5 5 4 5 4 5 4
Female 4 4 3 4 5 4 5
others 3 2 3 3 3 2 3
Male 4 5 4 4 4 3 4
Female 5 5 5 5 4 5 5
others 2 3 3 2 2 1 2
Male 3 4 4 5 4 3 4
Female 4 4 5 4 5 4 5
Akshay Choudhary
Marketing "C"
BRM