How To Make A Resume
How To Make A Resume
How To Make A Resume
Personalize them!
The first and most important best practice you ought to adhere to on LinkedIn is
personalizing every connection request you send to people, whether you know them well or
don’t know them at all.
I get it. LinkedIn makes it VERY easy to accidentally send the default connection request on
desktop and especially on the mobile app.
You must consciously avoid sending the default invitation. Instead, take the time to research
your new LinkedIn connection so you can write a personalized connection request that sky
rockets your chances of getting it accepted.
This one best practice can determine whether someone clicks Accept or Ignore in response to
your connection request. If someone clicks Ignore, they will also have the option to select I
don’t know this person.
WARNING: If you receive an excessive number of I don’t know this person responses, your
account could be restricted, destroying your ability to connect with prospects and expand
your professional network.
Personalizing your invites is not optional if you want to connect with new prospects and
succeed at generating more leads and revenue for your business.
The majority of these people never took any other action on LinkedIn beyond sending and
accepting connection requests. You can’t expect customers to appear magically just because
you created an account on LinkedIn, or any other social network for that matter.
Stop collecting connections. It’s time to build relationships if you want to succeed on
LinkedIn. How do you do that?
You start by sending a short, friendly thank you/welcome message after your connection
request is accepted. In this message, thank your connection for connecting with you and show
some interest in them.
For example, you may compliment them on a piece of information you found within their
profile or a post or status update they have recently shared on LinkedIn.
Look for something you have in common, such as shared experiences, interests or
connections. Reference it in your welcome message. This is the start of your relationship-
building process on LinkedIn.
Whatever you do, do NOT ask them for anything in this message. If you do, you’ll kill the
relationship before it even begins.
To get to know your connection, it is crucial to implement this step. It is the difference
between merely adding contacts to your network and building real relationships.
No matter how many connections you have, they won’t benefit you if you don’t take the time
and effort to build relationships with them.
Think about this: Would you complain about not getting any new leads from attending a
networking function if all you did was collect business cards and never follow up with
anyone?
Well, it’s the same on LinkedIn. All you’ll end up with is a bunch of random, useless
connections if you never communicate beyond the initial connection request.
For example, I often get messages from people who ask if I am interested in learning how to
use LinkedIn for business and inviting me to their LinkedIn webinar on the basics. They have
not taken the time to read my profile to learn I have written and created multiple online
courses and books about LinkedIn and that I speak and train others globally on the topic.
Also, I regularly get messages from people inviting me to attend their lunch-time networking
events in a city 5000 miles away.
Some people use automation tools that send mass messages to all their connections. Such
tools can be dangerous on LinkedIn for this exact reason.
Using these automation tools, people often send their entire LinkedIn networks messages
irrelevant to over 90% of the recipients.
Nothing can diminish the possibility of a relationship with a prospect faster than receiving
inappropriate messages from you.
Do NOT send your connections anything sales related or irrelevant. They will consider that
spam and this will damage your credibility.
Everything you send your connections should be positioned for their benefit – not yours – if
you want to stand a chance at building relationships with them.
If you are sending messages to your new connections, some of them are very likely to reply.
Check your LinkedIn inbox regularly, and respond to the messages you receive.
When people receive a message from you, they assume you are open to some form of
conversation. Responding to them when they reply to you is critical.
If someone landed on your profile but not taken the initiative to send you a connection
request, reach out to them if you feel they are a good connection for you.
Make sure you send a personalized connection request to that person as you would to any
other potential lead. There’s no need to include “I saw you viewed my profile” in your
message.
You can also get some additional insights from the Who’s Viewed Your Profile section,
including what companies your viewers work at, the job title(s) of those viewing your profile
most often and how they are finding you.
If you have a free LinkedIn membership, you will see only the last five people who have
viewed your account. However, paid memberships enable you to see everyone who has
viewed your profile in the previous 90 days.
Additional Reading: LinkedIn Membership Levels: Free vs. Business Premium vs. Sales
Navigator
According to LinkedIn, profiles with headshots are 14 times more likely to be viewed than
those without them.
You must have a photo of you – not a company logo, not a family vacation picture – a
professional headshot of you.
Don’t miss the opportunity to make a great first impression by ensuring the image is set with
a clean background and focuses on your eyes and smile.
Remember: this is your personal brand, and you only have seconds to make a positive
impression.
The truth is nobody cares about you. People don’t care about your business or what you sell.
They only care about what you can do for them.
People are always viewing your profile through their WIIFM – what’s in it for me? – filter.
Speak directly to your target market when writing your LinkedIn profile. When a potential
client lands on your profile, you want them to know they’re in the right place and you are the
person who can help them with their specific problem.
Adding something other than your name in the name field is a violation of LinkedIn’s TOS
and can get your account restricted.
But beyond this breach of contract, using something other than your name makes you harder
to find, looks unprofessional and reduces your credibility.
There are exceptions. They include title or degree abbreviations, e.g., PhD, as well as former
names, maiden names, and nicknames people know you by.
The very first thing they see is your headline and the beginning of your About section.
If you fail to capture their attention in that small window of time, they will click away and the
opportunity for new business will be lost. And this will happen multiple times a day.
You have 120 characters in your headline to tell people who you are and what you do. You
can further expand on this in your About section. Be sure to capture attention with the first
two lines of your About section to inspire your viewer to click Show more to open your
complete About section to learn more about you.
10. Be active
It is extremely easy for anyone viewing your profile to see just how active, or… rather…
inactive, you are on LinkedIn.
Your activity and engagement will keep you top of mind with your connections. They are
crucial ingredients to increasing your visibility on LinkedIn and building relationships. You
cannot build relationships if you aren’t present and engaging in conversations with your
prospects.
A great way to stay active and visible is to post regular status updates, and share videos as
well as share articles on LinkedIn Publisher.
It’s also essential to engage with the comments people leave on your posts as these people
have shown interest in you and the content you share.
LinkedIn is the place where you share your professional background and activities – not your
personal information and family photos. This allows you to be much more open with your
connections.
With this in mind, make sure that:
Just because someone has connected with you on LinkedIn does NOT give you permission to
add them to your email list and send them emails. Not to mention this practice is illegal in
some countries.
Regardless of what country you are in, you are still liable for your actions when sending
emails to people where these regulations are enacted, such as Canada with its CAN-SPAM
Act and European Union with its GDPR Privacy Law. Violations carry strict penalties.
Whether this marketing practice is illegal or not in your country, it is highly unethical. Avoid
it entirely.
There are default messages for many LinkedIn functions, including asking for
recommendations, but I never recommend you use them.
LinkedIn will notify you about trigger events, e.g., when one of your connections starts a new
job or is mentioned in the news. Take a moment to congratulate them with a personalized
message.
If you come across an article, resource or something in the news that would be relevant to
someone in your network, reach out to them personally with a note and share it with them.
If someone shares your content, comment on it and thank them for sharing it.
Use LinkedIn’s notifications, and pay attention to the newsfeed to find trigger events that
make it easy to reach out to someone and nurture the relationship.
Use LinkedIn and social selling The Go-Giver Way made popular by the author, Bob Burg.
But it works only if it’s the right content and is considered valuable by your ideal prospects
and clients.
When sharing content on LinkedIn, whether your own or curated, your goal must always be
to provide value to your target audience.
Often, people will return the favor by introducing you to their connections, thus expanding
your network in a very personal way. This is an excellent opportunity to support your
connections and continue to nurture relationships.
The people you have introduced to each other will likely think of you when they come across
someone who needs what you offer and often will reciprocate with an introduction.
Schoolyard-style bullying often happens on social media. Do not participate in it. Avoid
criticizing anyone publicly.
I often see heated debates online, which serve no purpose other than to turn many people off.
Keep your comments positive, and avoid wasting your time in pointless debates. After all,
you have some new business to generate!
A LION is a person who will accept a connection request from anyone who sends them one.
Yes, you do. But the quality of your network is much more important than its quantity. You
should be focused on connecting with the right people, and not everyone who sends you a
connection request will be the right person for you.
Accepting connection requests from absolutely anyone, as a LION does, you risk ending up
with a network full of spammers and fake accounts.
Your network will be far more useful if you focus on connecting with reputable people and
targeted prospects.
The right LinkedIn groups are ones your ideal clients belong to.
When you use the LinkedIn Advanced Search function to find new prospects, you search
your network. Your network consists of your 1st-, 2nd– and 3rd-level connections as well as
members of the groups you belong to.
Most people make the mistake of selecting groups filled with their industry peers and
competitors.
It’s fine to join these groups, but don’t miss out on the groups filled with prospects for you to
quickly find and connect with.
To collect data
Topic-based GDs
Case-based GDs
Article-based GDs
Topic-based GDs
These are based on certain practical topics, such as the harmful effects of plastics on the
environment or the need of college degree for entrepreneurship. These GDs can be further
classified into:
Factual GDs: These are informative GDs that require comprehensive knowledge about a
subject. For example, the economic growth of India since independence.
Controversial GDs: These GDs are based on controversial topics, which test the ability of a
candidate to handle a situation, control anger, display patience and think critically. For
example, arranged marriage vs. love marriage.
Abstract GDs: These GDs are based on certain conceptual topics that are used to evaluate a
candidate’s creative thinking and analytical ability. For example, challenges before humanity.
Case-based GDs
In these GDs, a case study is presented to group members to read and analyse in a given
period. Candidates need to discuss the case study among themselves and reach on a com-
mon consensus to solve the given situation. This helps to evaluate their problem solving,
analytical ability, critical thinking and creative thinking skills.
Article-based GDs
Candidates are presented with an article on any field, such as politics, sports, or technology,
and asked to discuss the given situation.
Prior knowledge
Active listening
Effective communication
Appropriate body language
Prior knowledge
A candidate with in-depth knowledge and command over the topic initiates the discussion.
He/she gets noticed and usually selected in a group discussion. However, starting the
discussion does not guarantee the selection and also it does not show the leadership qualities.
Therefore, one should start a discussion only when he/she is well acquainted with the topic.
In case, one is not well acquainted with the topic, he/she should first listen to others and then
speak.
Active listening
Only good listeners can be active participators in a discussion. Such persons listen to others
and remain attentive and active throughout the discussion. Therefore, a listener is more likely
to imbibe knowledge than a speaker. By listening carefully, a candidate can contribute by
formulating his/her own thoughts that can be verbally delivered.
Effective communication
Candidates should have good communication skills and they should take care of the
overtones. One should be able to understand other participants’ perception and thoughts.
Then, accordingly, Agree to or refute the ideas or viewpoints presented by other candidates.
Therefore, healthy and clear thoughts should be exchanged while pursuing a group discussion
to gain attention of the assessors.
Appropriate body language
Gestures, facial expressions, eye contact and tone of voice show the amount of interest a
candidate has in a group discussion. It is important to maintain eye contact with the
evaluator(s) when starting a discussion. The coordinator notices the body language of the
candidates to assess their confidence level.
Initiate
Lead
Summarise
Initiate
If you want to quickly grab the attention of assessors, then start the GD. However, you must
have good knowledge or understanding of the subject being discussed. To make your speech
more interesting, you can start with a relevant quote or a short/interesting story; but keep
track of time.
Lead
There might be a situation when you do not have enough knowledge to start a discussion. In
that case, wait, watch and listen to others. As soon as you get an opening, jump in and take
charge. Move the conversation forward to make it impactful. However, remember not to
over-drag the topic. Sometimes, less is more.
Summarise
Closing a GD is another opportunity to get the attention of the evaluators. Recap the
discussion, connect the dots, highlight the key points and summarise them. Make sure that the
summary includes both the positive and negative viewpoints on the topic presented by the
candidates.
Read newspapers, current affairs, essays and articles to develop thought structuring.
Be open-minded and acknowledge the fact that people think differently about issues.
Train your mind for analytical thinking by taking all aspects into consideration.
It is also important to avoid doing certain things while participating in a GD. Some Don’ts to
be aware of while pursuing a GD are:
Avoid interrupting others while they are talking. If you need to cut short a speaker, then do so
politely and with due apology.
Avoid dominating the conversation. Ask others to contribute. Acknowledge their viewpoints.
Communication skills
Analytical and interpretative skills
Interpersonal skills
Persuasive skills
Communication skills
These skills are judged on the basis of how a participant is getting his/her message across,
how he/she is using his/her body language and also listening skills.
Interpersonal skills
Assessors observe the participants’ interactions with one another, how they allow one another
to express themselves, etc.
Persuasive skills
The influencing skills of participants are as- sessed based on how well they are able to
persuade one another, convince others about a viewpoint or impact others’ behaviour.
Organising a Group Discussion
A Group Discussion generally involves a group of 8-10 participants who are evaluated by a
selection panel. GDs are used to evaluate whether a candidate is a perfect fit for an
organisation or not. Be it college placements, MBA courses, job interviews or general
researches, GDs are conducted almost in every field to gauge whether the candidate possesses
the required skills and personality traits to be a part of the concerned institution. A facilitator
has to take care of all the nitty-gritties of organising a GD.
In order to conduct a successful GD, the following aspects need to be taken into
consideration:
Objective of conducting a GD
Venue setup
Time
Pre-instructions for participants
Defined parameters for selection
Role of assessor/evaluator
Clear communication of results post GD
Objective of conducting a GD
Every GD has a specific purpose such as selecting deserving candidates for admission in
professional course or gaining new talented employees in an organisation. Therefore, the
objective of a GD should be clear to all the members of the selection panel in order to select
the most deserving candidate.
Venue setup
An appropriate venue should be set up to conduct a GD. The venue should not be
overcrowded, which may make the participants feel uncomfortable. The space selected for
conducting the GD should be well-ventilated, equipped with proper lighting and should have
a proper seating arrangement.
Time
A stipulated time limit should be set for each participant to present his/her views. Firstly,
participants are given a topic and some time to understand the topic and organise their
thoughts. Thereafter they start presenting their views and opinions over the given topic. The
time provided to the participants should be logical and it should start at that time only with no
delay and waiting.
Role of assessor/evaluator
Candidates can speak whatever they like on the subject under discussion. The assessors note
down their observations for each candidate. Once the discussion is over, the assessors review
the information recorded against the desired behaviour. Therefore, a proper evaluation sheet
should be maintained for writing down observations so that no errors occur while the
selection of candidates.
The following are some points that you should take care of while preparing for a group
discussion:
Ensure your contribution to the group: Candidates need to make sure that they contribute to
the conversation. Candidates having avoiding behaviours or actions do not contribute to the
discussion’s outcome. Such behaviours need to be avoided and involvement in the GD is
necessary to make a mark.
Manage conflicts effectively: In case of any disagreement with members of the group, ensure
that you persuade them without getting rude and aggressive. Assessors will pick such
arrogant behaviour and highlight it as your negative aspect.
Manage your time: Candidates need to stick to the timeline al- lotted for the discussion as the
same would suggest that they are punctual and follow the timeline persistently.
Include others: Encourage those who do not speak up during the discussion and urge them to
give their opinions. This will gain assessors’ praise and group members appreciation.
Be a team player: Generally, group discussion exercises require that the members come to an
agreement on the topic being discussed. However, ensure that you do not impose your ideas
on others. A better way is to include everyone’s ideas and centre it around the organisation
rather than express something that might only benefit one member.