INTERNSHIP REPORT

5th sem. Internship Project Report

Company Name: Money Triangle Financial Service IMF Pvt. Ltd.

Project Title: OJT [ ON-THE-JOB-TRAINING ]

4 WEEKS INTERNSHIP IN AN INDUSTRY

FINANCE
Submitted in Partial Fulfilment of Requirement for the Award of
Bachelor of business administration (BBA) 5th Sem

Vivekananda, Patna(Bihar)
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Submitted to
Catalyst Institute of Management and Advance Global
Excellence – [CIMAGE], PATNA
Vivekanand Marg, 2nd House, Boring Rd, in front of AN
college, Anandpuri, Patna, Bihar 800013

(An autonomous institute under Aryabhatta Knowledge

university And Patliputra university)

Under The guidance of: Submitted By:

Name: Nitish Rohatgi sir Name: Aargya soni
Designation: HOD (Finance) College ID: 13533
CIMAGE(AKU) Batch: BBA 5th Sem (2021-2024)
Location: Patna, Bihar Roll No : B11
Registration No.: 21302310149
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Acknowledgement
I have received earnest cooperation and assistance from
number of persons towards completion of this Internship.

Throughout the writing of this internship Under

Mr. SATISH KUMAR, MISS. SUMAN KUMARI, .has
been guiding light. I have been greatly benefited by his
guidance, profound knowledge on the subjective
"FINANCE DIVISION" and his continued interest in the
work. I shall ever remain indebted and grateful to him, for
her deep sense of personal attachment and the ever
increasing encouragement which he has given to me.

There is special pleasure in acknowledging him under

whom I have initiated my work. He intense accuracy in
respect of the subject had provided the impetus for the
commencement on study. My professor and friends have
inevitable played a crucial role in helping me while
prepare.
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DECLARATION
I, Aargya soni, hereby declare that the presented report of
internship titled

"FINANCE" of MONEY TRIANGLE FINANCIAL

SERVICES IMF PVT LTD (KANKARBHAG Branch)" is
uniquely prepared by me after the completion of One
months' work at Kankarbhag Branch of MONEY
TRIANGLE FINANCIAL SERVICES IMF PVT LTD, I
also confirm that the report is only prepared for my
academic requirement, not for any other purpose. It might
not be used with the interest of the opposite party of the
corporation.

Aargya Soni

ROLL- B11,(BATCH-1)

BBA 5th SEM (2021-2024)

REG. NO. 21302310149

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Company Overview
MONEY TRIANGLE FINANCIAL SERVICES IMF PRIVATE LIMITED
is a 1-Year-old company, incorporated on 05 Dec 2022. It is
classified as Private Unlisted Indian Non-Government
Company. Its authorized share capital is ₹10,00,000.00 (
₹10.00 Lakhs ) and its paid-up capital is ₹1,00,000.00 ( ₹1.00
Lakhs ). As per MCA the main line of business is Activities
Auxiliary TO Financial Intermediation.
I. MONEY TRIANGLE FINANCIAL SERVICES IMF PRIVATE
LIMITED's Annual General Meeting (AGM) was last held
on 30 Sep 2023 and as per records from Ministry of
Corporate Affairs (MCA), its balance sheet was last filed
on 31 Mar 2023.
II. MONEY TRIANGLE FINANCIAL SERVICES IMF PRIVATE
LIMITED's unique Corporate Identification Number (CIN)
is U67100BR2022PTC060880 and its registration number
is 60880. It is registered at RoC-Patna.
III. The company is registered with email address
[email protected].
IV. The company is incorporated with the address C/O
SANJAY KR SINGH; NEAR JITENDRA HOTEL R BIJALI OFFICE
MAIN RD KANKARBAGH; PATNA; Bihar; 800020; India.
V. The current status of the company is Active.
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Company Highlights
6

ARYABHATTA KNOWLEDGE UNIVERSITY

“CIMAGE”

Introduction to the Company

Money Triangle Financial Services IMF Pvt Ltd.

Money Triangle Financial Services IMF Pvt Ltd is a one-stop shop for the best
Home Loans and Personal Loans in India. More than 50 lakh consumers have
realised their goals with us since 2022. Our network of over 100 banks and
NBFCs guarantees you the most cheap and acceptable credit package.

Money Triangle Financial Services IMF Private Limited is Bihar's largest

physical financial services marketplace, allowing for the real-time application of
Personal Loans, Home Loans, Loans Against Properties, and Business Loans.

Money Triangle Financial Services IMF Private Limited Solutions is your one-
stop shop in India for the best Home Loans, Personal Loans, and Credit Cards.
More than 1000 consumers have had their dreams realised since 2022.
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• loan process 90%

• Consultancy 76%
• Financial Services 85%

Our Business Mission and Vision

At Insight Loan Advisors, we want to make sure that everyone has fast access to
personal loans, business loans, home loans, auto loans, and many other types of
loans at low interest rates.

Our Goal

Be the most dependable, internationally diverse institution, improving people's

lives and giving back to society.

Our Purpose
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To create cutting-edge, technologically enabled firms that focus on customers

while upholding the strictest standards of corporate governance.

History

An unlisted private firm called Money Triangle Financial Services IMF Private
Limited was established on December 5, 2022. It is based in Bihar and is
categorised as a private limited company. Its entire paid-up capital is INR 1 lac,
and its authorised share capital is INR 10 lac.

Money Triangle Financial Services IMF Private Limited is currently in an active

state.

There are no records of Money Triangle Financial Services IMF Private Limited's
most recent annual general meeting. The company has not yet sent the registrar
its first set of complete financial accounts.

Two directors make up Money Triangle Financial Services IMF Private Limited:
Satish Kumar and Suman Kumari.

Money Triangle Financial Services IMF Private Limited's Corporate

Identification Number (CIN) is U67100BR2022PTC060880.
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Money Triangle Financial Services Pvt Ltd

❖ Services

o Business Loan

o Personal Loan

o Home Loan

o Car Loan

o LAP Loan

o Insurance

o Mutual Funds

o Credit Card Loan

o Doctors Loan

o Education Loan

o Projects Loan

o MUDRA/MSME Loan

o Commercial vehicle/Equipment Loan

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Product and services Provided by Company

Business Loan

With a capital infusion from Money Triangle Financial Services IMF Private
Limited rapid unsecured Business Loans, you can strengthen your company and
propel it to new heights. We provide offline and online business loans in India to
the MSME sector, and we've tailored our services to meet your particular
requirements. To ensure that finance is never a barrier when working towards
success, Money Triangle Financial Services IMF Private Limited offers business
owners and entrepreneurs simple Business Loans in India as well as rapid,
inexpensive Business Loans. Every step of the process has been optimised, so we
can guarantee a simple, quick experience. You can apply for a business loan
online in a matter of minutes, receive swift approval, and have the entire sanction
disbursed in the same amount of time. In times of need, you may rely on the
Money Triangle Financial Services IMF Private Limited Business Loan and
never be concerned about running out of money.

• Different Business Loans

• Term loans:

• Operating Capital

• A credit lines

• Equipment Finance:
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Eligibility for Business Loans

• The person must be between the ages of 18 and 65, and the firm must
have a minimum annual turnover that satisfies bank standards.

• The candidate must be an Indian citizen and have at least two years of
experience in the industry they are conducting their business in.

Personal Loan

Unsecured personal loans are a common way to get the money you need right
away. Its versatility makes it suitable for a variety of uses, including weddings,
house renovations, vacations, and more. Additionally, the sum borrowed has no
restrictions and can be put to any use the borrower chooses. In contrast to other
forms of borrowing, a personal loan can actually accelerate the process of
building your credit. This is due to the risk that comes with it because it is unsafe.
When someone needs money right away, they can apply for a personal loan with
little paperwork, quick processing, and rapid disbursement to their bank account.
It offers people a terrific way to take care of their immediate financial needs.

Types of Personal loan

• Loan for wedding

• Fresh Funding

• Home Improvement

• Loan for Travel

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Personal Loan - Eligibility

• Age: 18/21 years-60/65 years

• Employment Type

• 1. Salaried

• 2. Self-Employed professionals

• Credit score: 750 or above with a good credit history

• Minimum Net Income (Monthly)

• ₹15,000(non-metro cities)

• ₹20,000(metro cities)

• Loan Amount: Up to ₹50 lacs depending on the credit profile

• Work Experience

• Salaried

1) Employed at current company for at least 6/12 months

• Self-Employed

1) Business tenure of at least 3 years (continuous)

2) ITR of last 3 years
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Company Criteria For (NTB)

Serial no. Category Salary

1 Super CatA 25K

2 CatB , CatC 30K

3 CatC , CatD 40K

If Employ Work in Axis bank or have saving account and Salaried

Category CatA CatB CatC CatD Can get Loan at 15K Salary

Document Required

• 3 Months Bank Statement

• 3 Month Salary Slip
• Pan Card, Aadhar Card
• 1Photo
o Minimum Loan Can be provided is 1Lack and Maximum 40lack.

Paper Work

• Application Form
• Addendum
• Checklist
• Life Insurance

Duration in which loan will be Sanctioned is 24Hours to 3Days.

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Salary Loan Ratio

Serial no. Salary loan

1 35K 10Lack

2 25K 5Lack

3 15K 3Lack

4 50K 15Lack

5 1Lack 30Lack

6 1.25Lack 35Lack

Three Checks Are issued by the customer

1. First Check for to EMI.

2. Second cancel Check for emergency purpose.
3. Third Check for Not Exceeding Balance of loan disbursement.

Reason To Reject Personal Loan

• Civil Score
• Negative profile
• Exceeding Balance
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Home Loan

With the help of Money Triangle Financial Services IMF Private Limited, you
can easily reach the milestone of property ownership. Our mortgage is the ideal
financing option for all of your requirements. You don't need to worry about
anything thanks to the straightforward requirements, rapid processing procedures,
and online provisions. Apply online in only 5 simple steps after deciding on the
necessary sanction. To purchase, construct, or repair a home, Money Triangle
Financial Services IMF Private Limited offers home loans. We ensure
affordability by providing a lengthy and flexible lease term as well as a fair cost.
Additionally, you may anticipate complete openness in all loan transactions. We
guarantee that there are no hidden fees of any kind. Owning your ideal home is
now simpler thanks to our tailored home loan.

Types of Home loan

• Fixed interest rate

• Floating/ variable Home Loan

Home Loan - Eligibility

Criteria For Salaried For Self-employed

Nationality Indian Resident Indian Resident

Age*** 23 to 62 years 25 to 70 years

Work 3 years 5 years of vintage with the

experience current enterprise
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Criteria For Salaried For Self-employed

Minimum Rs. 30,000 to Rs. 50,000, Rs. 30,000 to Rs. 40,000,

monthly depending on the city of depending on the city of
income residence and age residence and age

Types of Loan /Product Category

Home Loan

• Vanilla
• Fast Forward Home Lone
• Super Saver home Loan
• Asha Home Loan
• Asha Home Loans (EMI Waiver)
• Shubh Arambh Home Loan
• QuickPay Home Loan
• PMAY HL
• IMGC
❖ Purpose of home Loan
• Plot Purchase
• Construction
• Plot+Construction
• Home Repair
• BT (Balance Transfer)
• Top-up
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Document Required

• Aadhar Card
• Pan Card (For verification of Signature and ID proof)
• Driving Licence
• Electricity Bill
• Voter ID Card
• Gas Bill
• Account Proof

Income Proof Paper

❖ For Self Employed Non-Professional

• GST Paper
• Aadhar Udyog Registration (MSME)
• Form 3 Registration
o ITR paper
• Acknowledgement
• Computation
• Sugam (Form of ITR)
1. ITR 3
2. ITR 4
o 6 Month Bank Statement
❖ Salaried
• Salary Certificate
• Department ID
• Salary Slip of current 3 month
• Form 16 of 2 Year
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• 6 Month Bank Statement

❖ Professional Self Employed like Lawyer, Doctor, CA, NRI, ETC. loan
is Provided by Banking Surrogate. For this we have to check three Dates
of regular month of a year i.e. 5 , 15 and 25 take an Average amount of
each month and further Sum the all 12 month and divide it by 12. Loan is
provided on the basis of this amount.

Legal Paper

• 13-year Chain Deed

• Mutation
• Holding Tax
• Land Receipt
• Approved Map
• Estimate overall expanse (Not required for in LAP case)

Note: For BT (Extend list of documents, Loan account Statement Foreclosure

Letter)

Processing Fee

• For Asha 2900

• Home Loan 5900 (In offer it is flexible)

Process followed to approve Loan

• Taking A file
• Applicant and Co-applicant Signature
• CRM and OSV Branch Verification
• Lead ID of Customer
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• Document Submission
• Login
• Legal Technical and Credit
• File Sanction with amount
• Legal Technical team go for property verification Physically
• After their Approvement the disbursement is done (It charges something
for processing)

Auto Loans

Do you long to possess a car? You will be able to travel the city in your own car
thanks to the Money Triangle Financial Services IMF Private Limited Car Loan!
Get the lowest interest rate by applying for a car loan or choosing one that has
already been authorised. New Car Loan from Money Triangle Financial Services
IMF Privat e Limited offers perks and car loans ranging from Rs. 1 lakh to 100%
of the on-road price. Use the auto loan calculator to determine your EMI before
applying for a vehicle loan online. Make your goal of owning a car a reality by
applying for a new auto loan from Money Triangle Financial Services IMF
Private Limited.

There are two different kinds of auto loans:

1. New auto loans and

2. Used auto loans.

Eligibility for Auto Loans

The applicant must be between the ages of 18 and 75; have a minimum net
monthly income of Rs. 20,000; have worked for the current employer for at least
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one year; and be salaried or self-employed, working for a government agency or

a for-profit business.

LAP Loan

Using real estate as loan collateral is a wise method to leverage this asset, which
has numerous other uses as well. You can discover the true worth of your asset
by applying for a Loan Against Property with Money Triangle Financial Services
IMF Private Limited. This aids with obtaining funding for any financial objective,
whether it be an LAP or business-related one. With this instrument, you can
continue to use your property as collateral without any constraints, whether it is
commercial, residential, or industrial. We are aware that getting access to a lot of
money might be a hassle, so we've made this service as straightforward as
possible. Our loan includes an online application that you can complete in a few
simple steps. Additionally, if you just fulfil our minimal standards, your mortgage
loan will be processed and disbursed right away.

Types of LAP loan

• Commercial property

• Self-employed

• Salaried employees

• Home renovation
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LAP Loan - Eligibility

Eligibility Self-employed
criteria Salaried individuals individuals

Age 28 to 58 years 25- 70 years

Residential Resident of India Resident of India

status

Employment Should be a salaried individual employed in Should be self-employed

status a public sector company, private company, with a steady source of
or an MNC income

Maximum Flexible tenor up to 18 years Flexible tenor up to 18 years

loan tenor
available
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Eligibility Self-employed
criteria Salaried individuals individuals

Maximum Up to Rs. 5 crores Up to Rs. 5 crores

loan amount of

Product and Type of loan for LAP/Mortgage loan

• Loan Against Property (Vanilla)

• Lease Rental Discounting
• Purchase of Commercial Property
• Overdraft Facility (Dropline)
• Overdraft Facility (Straight-line)
• Reverse Mortgage Loan
❖ Purpose For LAP
• Business
• Agriculture
• Home Repair
• BT
• BT+Debt Consolidation

Document Required
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• Aadhar Card
• Pan Card (For verification of Signature and ID proof)
• Driving Licence
• Electricity Bill
• Voter ID Card
• Gas Bill
• Account Proof

Income Proof Paper

❖ For Self Employed Non-Professional

• GST Paper
• Aadhar Udyog Registration (MSME)
• Form 3 Registration
o ITR paper
• Acknowledgement
• Computation
• Sugam (Form of ITR)
3. ITR 3
4. ITR 4
o 6 Month Bank Statement
❖ Salaried
• Salary Certificate
• Department ID
• Salary Slip of current 3 month
• Form 16 of 2 Year
• 6 Month Bank Statement
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❖ Professional Self Employed like Lawyer, Doctor, CA, NRI, ETC. loan
is Provided by Banking Surrogate. For this we have to check three Dates
of regular month of a year i.e. 5 , 15 and 25 take an Average amount of
each month and further Sum the all 12 month and divide it by 12. Loan is
provided on the basis of this amount.

Legal Paper

• 13-year Chain Deed

• Mutation
• Holding Tax
• Land Receipt
• Approved Map

Insurance

Protection against financial loss when, in return for payment, one party commits
to make up for another party's losses, damages, or injuries. It is a method of risk
management that is primarily employed to protect against the risk of a potential
loss. As an insurer, insurance business, insurance carrier, or underwriter, we
provide insurance. A person or company that purchases insurance is referred to
as a policyholder, while someone or anything that is protected by the policy is
referred to as an insured. In exchange for the insurer's pledge to reimburse the
insured in the case of a covered loss, the policyholder accepts a predictable,
limited, and guaranteed loss in the form of a premium payment to the insurer. The
loss may or may not be quantifiable in dollars, but it must be. Additionally, it
typically pertains to something that the insured has an insurable interest in due to
ownership, possession, or a previous connection.
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Types of Insurance

• Health Insurance

• Motor Insurance.

• Home Insurance.

• Travel Insurance

Mutual Funds

A mutual fund is a professionally managed investment vehicle that combines the

funds of numerous investors to buy securities. Mutual funds are frequently
categorised according to their primary investments: money market funds, bond
or fixed income funds, stock or equity funds, or hybrid funds. Index funds, which
are passively managed funds that follow the performance of an index, such as a
stock market index or bond market index, or actively managed funds, which aim
to outperform stock market indices but typically charge higher fees, can also be
categorised in this way. Open-end funds, closed-end funds, and unit investment
trusts are the three main types of mutual funds structures.

Types of Mutual Funds

• Equity Funds.

• Money Market Funds.

• Hybrid Funds.

• Tax-Saving Funds.

Credit Card
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A credit card is a payment card that is given to users (cardholders) to allow them
to pay a merchant for goods and services based on their incurred debt (i.e., a
promise to pay the card issuer for the amounts owed plus any additional charges
that have been agreed upon). The card issuer (often a bank or credit union)
establishes a revolving account and provides the cardholder with a line of credit
from which they can borrow money to pay for purchases or receive a cash
advance.

• Visa Gold Card Shopping Offers

• Rewards Points on International Spending

• 3% Cashback at Electronics Outlets

Credit Card is used in Emergency purpose, when there is low balance in

account it provides a limit balance to use when needed. We have to pay interest
for used extra money only after 40 days but if we deposit the money before 40
days no interest is charged.

Credit card is applied in 3 ways:

1. For Saving Account

2. Salaried
3. ITR and FD

In Saving Account, a preapproved Credit Card is created of active account after

3 months. It is created online and is processed in two different ways:

1. MB: It is done by costumer itself through their own mobile.

2. STP: BRO send link to customer to create Credit Card account.
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Credit Card is created on the basis of data base in the bank. Limit is provided on
the basis of Account holder civil score. Card is provided to costumer in 3 days.

For Salaried Employ If he/she have Account in Axis bank and monthly salary
as per requirement is 12K for last 2 month. And other than axis account has 15K
last2 month salary then the costumer is eligible to generate Credit Card. It is
processed by live thumb impression and photo. Limit is provided on the basis of
employ income. Card is provided in 10Days.

For Person who fill ITR a current ITR with competition is required. Limit is
provided on the basis of costumer civil and it is also processed by thumb
impression and live photo. Card is provided to customer in 10days.

For Fixed Deposit customer 20K FD amount is required to generate Credit

Card. It is Also done online. Limit is provided 80% of FD amount and Card is
provided to customer in 10days.

Credit Card will be declined If customer has negative civil.

Doctors Loan

Similar to other white-collar workers, doctors may require funding. Medical

professionals need access to rapid cash at different points in their lives, whether
it's for paying for their higher education, starting or expanding their medical
practise, buying expensive medical equipment, renting hospital space, or
purchasing a home for their family. Money Triangle Financial Services is aware
of this and offers professional loans for doctors without collateral to help them
meet their various financial needs. Our doctor loans are created to be both
reasonable and very customizable. They also have a number of intriguing
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advantages, such quick disbursement, a customizable repayment period, and no

foreclosure fees.

Types of Doctors loan

• Personal Loan for Doctors

• Business Loan for Doctors

• Home Loan for Doctors

• Loan Against Property for Doctors

Doctors Loan - Eligibility

Eligible 1) Salaried Doctors

Entities 2) Self Employed Doctors who own a clinic, hospital, nursing home,
pathological laboratory, skin clinic, dental clinic or eye centres

Minimum and Individuals with minimum age of 21 years and maximum age of
Maximum Age upto 65 years
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Eligible 1) Salaried Doctors

Entities 2) Self Employed Doctors who own a clinic, hospital, nursing home,
pathological laboratory, skin clinic, dental clinic or eye centres

Loan Tenure Banks give loan upto a period of 60 months depending upon your
age Note: However, some banks also restrict the maximum tenure to
60 months.

Minimum BHMS/BUMS degree to qualify a loan.Must have 1 year and more

Qualification experience to get a professional loan Note: Applicants should have
an IMA (Indian Medical Association) membership number or any
other registration allowed by Indian Government

Income Tax Should have filled a minimum ITR of 24 months

Returns

CIBIL Score Bank consider 750 and above credit score eligible for doctor loan
Requirement
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Education Loan

The purpose of an education loan is to assist students in covering the costs of their
post-secondary education, including tuition, books, supplies, and living expenses.
In comparison to other loan kinds, it could have a much cheaper interest rate and
a deferred repayment plan while the borrower is still enrolled in school. In many
nations, there are also differences in the stringent rules governing bankruptcy and
renegotiation. This article identifies the variations in the student loan systems of
different developed nations.

Types of Education Loan

• Domestic Education Loan: for academic programmes offered within

the nation's boundaries. The lenders will sanction the loan if the student
has a guaranteed seat in an institution that satisfies the lenders'
requirements after the borrower meets a variety of eligibility requirements.
• Study Abroad Education Loan: For educational programmes offered
outside the nation's borders. Similar to domestic education loans, the
borrower must have a guaranteed spot in a college or university on the list
of approved educational institutions in order for the loan to be approved.
• On the basis of course of education: Additionally, loans are given by
financial organisations based on the sort of course the borrower chooses.
The several kinds of course-based education loans are as follows:
• Loans for Graduate Students
• loans for undergraduate studies
• Loans for Professional Education
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Projects Loan

Industrial, public, contractor, and financial sponsors are the four categories of
entities that provide project financing. Its three main sources are loans, equity,
and debt. Please be aware that it depends on how the project is structured.

Mudra Loan

MUDRA loans can be obtained for a number of purposes that contribute to

producing income and new jobs. The following are the primary uses of Mudra
loans:

• Equipment financing for small business units

• Enterprise loan shopkeepers, traders, vendors, and other service-related
businesses
• A loan for working capital using MUDRA cards
• Loans for transport vehicles
• People who engage in agri-allied non-farm income-generating activities
including raising poultry, keeping bees, cultivating fish, etc.
• Individuals who utilise tractors, tillers, and two-wheelers for business
purposes may apply for a Mudra Loan.

Commercial vehicle Loan

Any motor vehicle used to deliver goods or paying passengers qualifies as a

commercial vehicle. "Commercial motor vehicle" refers to any self-propelled or
towed vehicle engaged in interstate commerce on a public route to move people
or goods when the vehicle:
32

What is a loan for a business vehicle? A commercial vehicle loan gives money to
borrowers so they can buy a car or other vehicle for business use. It is comparable
to a car loan; however, automobile loans are targeted especially at private
vehicles. The financing for the acquisition of commercial vehicles is provided by
loans.

Problem Identification

As money triangle is a newly incorporated company as well it is a startup owned

by Ex- banker. After doing the SWOT analysis below area of improvement has
been identified which needs to be focused and efforts to be directed towards:

Sl Area Identified Description

no

01 Distribution Channel Creation Being a new company in the

market it needs to create a
distribution channel for
reaching maximum number
of customers for its service
delivery.

02 Strategic Tie-ups Need to tie-up with more

financial institution for
expanding the product and
service range.

03 Training and Development for Skill Staff which has been hired
Upliftment needs to be provided with a
33

training programme to
upskill them about the
product and services
offered.

04 Digitized process journey for Customer Need to get a digital journey

Acquisition platform for the processing
of the loans and creating the
lead pool for acquisition.

05 Data Base Creation and maintenance The back-end DBS system

to be introduced for better
data keeping and record
management to maintain the
relationship Metrix with the
existing and new prospect.

Studies to be conducted:

01- Market survey and data collection for competition.

02- Data Collection from primary and secondary source for

new strategic tie-ups.

03- Training methodology identification.

04- Comparative study on software’s and company

requirement.
34

05- DBS type selection and usage.

Research Design:

In respect to the problem identified, multiple data collection and research

platform would be used to reach a solution which would be further implemented
for resolution of the identified problem.

Data Collection methodology would use, both of the data collection source,
primary as well secondary and market research too would be conducted for
collection of information.

Sl. no Area Identified Research Methodology

01 Distribution Channel Creation Primary Data Source

02 Strategic Tie-ups Primary Data Source

03 Training and Development for Skill Secondary Source

Upliftment

04 Digitized process journey for Customer Primary/Secondary Data

Acquisition Source

05 Data Base Creation and maintenance Primary/Secondary Data

Source
35

As this research is being conducted for different problem identified mostly

primary data sources would be required to solve the identified problems. Mostly
in primary data collection questioner and personal interviews would be taken for
the data collection.

So, in respect to the above selected research design would be Qualitative research
design which focuses on finding answers to how and why. It uses open-ended
questions and helps the subjects express their views clearly.
Qualitative research is ideal for businesses that aim to understand customers’
behaviour and requirements.

Data Collection Design, Sampling Design, Data Analysis

Design and Operational Design.

Data Collection Design

1. Distribution Channel Creation:

Objective: Understand the market dynamics and identify effective distribution

channels for reaching the maximum number of customers.

Research Methods:

• Market research surveys to gather customer preferences and insights.

• In-depth interviews with industry experts and potential customers.

• Analysis of competitors' distribution strategies and their effectiveness.

36

• Focus groups to explore customer perceptions and preferences.

• Benchmarking studies to evaluate successful distribution channel

strategies.

2. Strategic Tie-ups:

Objective: Identify potential financial institutions for strategic partnerships and

expansion of product and service range.

Research Methods:

• Analysis of financial institution databases and reports.

• Networking events and conferences to connect with potential partners.

• Interviews with representatives from financial institutions to understand

their partnership preferences.

• Case studies of successful partnerships in the financial industry.

• Surveys to gather feedback from potential customers on desired additional

services.

3. Training and Development for Skill Upliftment:

Objective: Identify training needs and develop a program to enhance the skills
of the hired staff.

Research Methods:

• Skills assessment surveys or interviews with staff members.

• Consultation with HR professionals or training experts.

37

• Evaluation of existing training programs in the financial industry.

• Pilot testing of training interventions and gathering feedback from

participants.

• Post-training assessments to measure the effectiveness of the program.

4. Digitized Process Journey for Customer Acquisition:

Objective: Implement a digital platform for loan processing and lead generation
to improve customer acquisition.

Research Methods:

• Process mapping and analysis of the loan processing and lead generation
journey.

• Vendor evaluations and demos of digital platforms.

• Feedback collection from staff and customers on existing processes and

pain points.

• User testing of digital platforms to identify usability issues.

• Consultation with IT professionals for integration and security

requirements.

5. Database Creation and Maintenance:

Objective: Develop a backend database system for efficient data management

and record keeping.

Research Methods:
38

• Needs assessment and consultation with key stakeholders.

• Review of industry standards and guidelines for database management.

• Case studies of successful database implementations in similar companies.

• Consultation with IT professionals for database design and integration.

• Data privacy and security audits and consultations with experts.

Questioner for the Survey of loan costumer

1. Name:

2. Age:

3. Sex:

4. Religion:

5. Address:

6. Contact No.:

7. Email:
39

Question According to the problem identification in lending

company.
1. What is your profession.

A. Salaried

B. Business

C. Self Employed

D. Agriculture

E. Others

2. Have you ever taken a loan from any financial institution?

A. Yes

B. No

C. Applied but not received

D. Taken from family and Friends.

3. Where do you prefer first when you need to take loan for any purpose?

A. Bank by Physical visit

B. Ask from Friends and family.

C. Applying Online

D. Contact financial institute like NBFC’s

40

4. What is the average ticket size for the loan application?

A. Below 2 lacs

B. In between 2 lacs to 5 lacs

C. In between 5 lacs to 10 lacs

D. In between 10 lacs to 15 lacs

E. Above 15 lacs

F.

5. What are your purposes of taking loans? (Multiple options)

A. Construction of house

B. For Business

C. To buy machinery / vehicle

D. For personal use

6. What is the easiest way of borrowing loan for below 2 lacs?

A. Borrowing money on high interest from cash lenders

B. Borrowing from the bank

C. Borrowing by friends and relatives

D. Borrowing from another financial institute

41

7. How many types of loan you have borrowed till date? (Multiple Option)

A. Personal loan

B. Auto loan

C. Home loan

D. Loan against property

E. Business loan

8. Where do you learn about lenders who lent money? (Multiple Option)

A. By word of Mouth

B. Newspaper

C. Online websites

D. By consulting Distribution channel.

9. What are the challenges you face while taking loan?

A. Unawareness of procedure

B. Lack of verified document

C. Lack of knowledge

D. Miscommunication
42

10. Type of loan which seems to be difficult for application.

A. Business Loan

B. Personal Loan

C. Home Loan/Loan Against property

D. Project Loans Backed by Govt Schemes

Sampling Design:

A sample research design for each of the identified areas of improvement:

1. Distribution Channel Creation:

Research Objective: Identify effective distribution channels for reaching

maximum customers.

Sample Design:

• Target Population: Potential customers of Money Triangle's financial

services.

• Sample Selection: Random sampling from the target population.

• Sample Size: Sufficient to ensure representativeness and statistical

significance.

• Research Method: Market research survey.

43

• Data Collection: Online surveys distributed to the selected sample.

• Variables to Measure: Preferred distribution channels, satisfaction with

existing channels, suggestions for new channels.

• Data Analysis: Quantitative analysis of survey responses using statistical

software.

• Timeframe: Survey conducted over a defined period (e.g., 2 weeks).

2. Strategic Tie-ups:

Research Objective: Identify potential financial institutions for strategic

partnerships.

Sample Design:

• Target Population: Financial institutions suitable for partnership.

• Sample Selection: Purposeful sampling based on industry reputation and

compatibility.

• Sample Size: Determined by the number of potential partner institutions.

• Research Method: In-depth interviews.

• Data Collection: Semi-structured interviews with representatives from

potential partner institutions.

• Variables to Measure: Partnership criteria, willingness to collaborate,

potential offerings.

• Data Analysis: Qualitative analysis of interview transcripts to identify

themes and patterns.
44

• Timeframe: Interviews scheduled and conducted over a defined period.

3. Training and Development for Skill Upliftment:

Research Objective: Identify training needs and design an effective training

program.

Sample Design:

• Target Population: Staff members of Money Triangle.

• Sample Selection: Inclusion of all staff members.

• Sample Size: Total number of staff members.

• Research Method: Training needs assessment.

• Data Collection: Surveys and interviews with staff members.

• Variables to Measure: Existing skills, knowledge gaps, training

preferences.

• Data Analysis: Qualitative analysis of survey responses and interview

transcripts.

• Timeframe: Data collection conducted over a defined period.

4. Digitized Process Journey for Customer Acquisition:

Research Objective: Evaluate and implement a digital platform for loan

processing and lead generation.

Sample Design:
45

• Target Population: Customers who have engaged with Money Triangle's

loan processing and lead generation processes.

• Sample Selection: Random sampling from the customer database.

• Sample Size: Determined based on desired confidence level and margin of

error.

• Research Method: Usability testing and feedback collection.

• Data Collection: Online or in-person usability testing sessions with

selected customers.

• Variables to Measure: User experience, ease of use, suggestions for

improvement.

• Data Analysis: Qualitative analysis of usability test observations and

feedback.

• Timeframe: Testing and data collection conducted over a defined period.

5. Database Creation and Maintenance:

Research Objective: Design and implement a backend database system for

efficient data management.

Sample Design:

• Target Population: Data management professionals and IT experts.

• Sample Selection: Purposeful sampling of individuals with expertise in

database design and management.

• Sample Size: Determined based on availability and expertise in the field.

46

• Research Method: Consultation and review.

• Data Collection: In-person or virtual consultations with selected experts.

• Variables to Measure: Best practices in database design and management,

security considerations.

• Data Analysis: Qualitative analysis of consultation notes and expert

recommendations.

• Timeframe: Consultations conducted over a defined period.

These sample research designs provide a framework for collecting relevant data
and insights to address the areas of improvement identified for Money Triangle.
The actual implementation and execution would require further customization
and planning based on the specific needs and resources of the company.

Data Analysis Design and Operational Design.

When conducting an operational design and data analysis design for the identified
areas of improvement, the specific analysis methods will depend on the nature of
the data collected. Here's a general data analysis design and an operational design
for each area:

1) Distribution Channel Creation

2) Strategic Tie-ups

3) Training and Development for Skill Upliftment

47

4) Digitized process journey for Customer Acquisition

5) Data Base Creation and maintenance

Perform Below Activities:

• Analyse survey data or customer feedback to identify preferred distribution

channels.

• Use descriptive statistics to summarize customer preferences and

satisfaction with existing channels.

• Conduct market segmentation analysis to understand different customer

segments and their channel preferences.

• Explore correlations or associations between customer demographics and

channel preferences using inferential statistics.

• Use visualizations (e.g., charts, graphs) to present the distribution channel

preferences and findings.

DATA Analysis and Results

Being a start-up, the company needs to identify the ways to reach out the way of
break even by meeting revenue requirements and ways to achieve it. In respect to
the same below arears has been identified where we need to find out a solution.
48

As of now the company is largely dependent on personal references and contacts.

So study has been conducted to understand the different ways to increase the
penetration as the competition in the industry is so high that only personal
references and contact cannot serves the purpose of business and its existence.

Being a start-up, the company needs to identify the ways to reach out the way of
break even by meeting revenue requirements and ways to achieve it. In respect to
the same below arears has been identified where we need to find out a solution.
As of now the company is largely dependent on personal references and contacts.
So study has been conducted to understand the different ways to increase the
penetration as the competition in the industry is so high that only personal
references and contact cannot serves the purpose of business and its existence.

So to get a solution we conducted two separate studies to find a solution for

market penetration as well to increase the product line to meet different needs of
customers.

we conducted two separate studies to find a solution for market penetration as

well to increase the product line to meet different needs of customers.

In first study we took 100 sample customers where I meet them individually to
conduct a survey study and understand what the preferred mode of the channel is
when it comes to applying for the loan.

It also helped to understand the problems which is being faced by the customers
while applying for a loan. It also helped to understand the product line where we
should focus.
49

Sl Area Identified Description

no

01 Distribution Channel Creation Primary Source DATA

02 Strategic Tie-ups Primary Source DATA

So, after completion of survey and we draw the relevant data out of the data
collected which is as below.

Questioner for the Survey of loan costumer

1. Name:

2. Age:

3. Sex:

4. Religion:
5. Address:

6. Contact No.:

7. Email:
50

Question According to the problem identification in lending

company.
1. Have you ever taken a loan from any financial institution?
A. Yes

B. No

C. Applied but not received

D. Taken from family and Friends.

PERCENTAGE
Taken from family
andnot
Applied But friends, 6, 6%
received, 9, 9%

No, 20, 20%

Yes, 65, 65%

Experience Option-A Option-B Option-C Option-D

65 20 09 06
51

2. Where do you prefer first when you need to take loan for any purpose?
E. Bank by Physical visit

F. Ask from Friends and family.

G. Applying Online

H. Contact financial institute like NBFC’s

Option-A Option-B Option-C Option-D

30 52 11 07

Percentage

7, 7%
11, 11% 30, 30% A. Bank by Physical visit

B. Ask from Friends and family.

C. Applying Online
52, 52%
D. Contact financial institute like
NBFC’s
52

3. What is the average ticket size for the loan application?

G. Below 2 lacs

H. In between 2 lacs to 5 lacs

I. In between 5 lacs to 10 lacs

J. In between 10 lacs to 15 lacs

K. Above 15 lacs

Profession Option-A Option-B Option-C Option- Option-E

D
17 22 13 11 37

Percentage

17, 17%
37, 37% A. Below 2 lacs
B. In between 2 lacs to 5 lacs
22, 22%
C. In between 5 lacs to 10 lacs

11, 11% 13, 13% D. In between 10 lacs to 15 lacs

E. Above 15 lacs
53

4. What are your purposes of taking loans?(Multiple options)

E. Construction of house

F. For Business

G. To buy machinery / vehicle

H. For personal use

Profession Option-A Option-B Option-C Option-

D

55 22 92 10

Percentage

D. For personal use,

10, 6%
A. Construction of
house, 55, 31%

C. To buy machinery
/ vehicle, 92, 51%
B. For Business, 22,
12%

A. Construction of house B. For Business C. To buy machinery / vehicle D. For personal use
54

5. What is the easiest way of borrowing loan for below 2 lacs?

A. Borrowing money on high interest from cash lenders

B. Borrowing from the bank

C. Borrowing by friends and relatives

D. Borrowing from another financial institute

Preference Option-A Option-B Option-C Option-

D

17 17 59 07

Sales

7, 7% 17, 17%
A. Borrowing money on high
interest from cash lenders
17, 17% B. Borrowing from the bank

59, 59% C. Borrowing by friends and

relatives
D. Borrowing from another
financial institute
55

6. What is the easiest way of borrowing loan for Above 2 lacs?

A. Borrowing money on high interest from cash lenders

B. Borrowing from the bank

C. Borrowing by friends and relatives

D. Borrowing from another financial institute

Preference Option-A Option-B Option-C Option-

D

22 47 13 18

Percentage

1.2, 1%
13, 16%
22, 26% A. Borrowing money on high
interest from cash lenders
B. Borrowing from the bank

C. Borrowing by friends and

47, 57% relatives
D. Borrowing from another
financial institute
56

7. How many types of loan you have borrowed till date? (Multiple Option)

F. Personal loan

G. Auto loan

H. Home loan

I. Loan against property

J. Business loan

Preference Option-A Option-B Option-C Option- Option-

D E

47 76 33 16 15

Percentage

15, 8%
16, 8% 47, 25%
A. Personal loan
33, 18% B. Auto loan
C. Home loan
D. Loan against property
76, 41%
E. Business loan
57

8. Where do you learn about lenders who lent money? (Multiple Option)

E. By word of Mouth

F. Newspaper

G. Online websites

H. By consulting Distribution channel.

Preference Option-A Option-B Option-C Option-

D

62 07 26 05

Percentage

5, 5%
A. By word of Mouth
26, 26%
B. Newspaper
62, 62%
7, 7% C. Online websites

D. By consulting Distribution
channel.
58

9. What are the challenges you face while taking loan?

E. Unawareness of procedure

F. Lack of verified document

G. Lack of knowledge

H. Miscommunication

Preference Option-A Option-B Option-C Option-

D

42 22 25 09

Percentage

9, 9%

25, 26% 42, 43% A. Unawareness of procedure

B. Lack of verified document
C. Lack of knowledge
22, 22% D. Miscommunication
59

10. Type of loan which seems to be difficult for application.

E. Business Loan

F. Personal Loan

G. Home Loan/Loan Against property

H. Project Loans Backed by Govt Schemes

Preference Option-A Option-B Option-C Option-

D

21 07 27 45

Percentage

21, 21% A. Business Loan

45, 45%
7, 7% B. Personal Loan

C. Home Loan/Loan Against

27, 27% property
D. Project Loans Backed by Govt
Schemes

• We took 100 samples where different set of customers were available as

like salaried, self-employed, business man, agriculturist and so on to the
understand the different set of customers and their needs
60

• Out of that population 20% had never taken loan from any institution till
date.
• For small requirement most preferred way is to ask friend and family for
up to 2 lacs.
• The common requirement of taking loan was buying a new Car, New
House, Personal loans as well Business loans.
• Mostly people prefer to approach a bank for loans, Common view was that
interest charges by the bank is cheaper than other financial tool available
in the market.
• Most of the people found to have taken multiple loans for different
requirement as like House Building Loan, Personal loan and Auto loans
• Mostly people struggles in paper work and most have found it difficult to
take project loans where it is backed up by government schemes.
• Mostly people are unaware with the procedure and paperwork’s for taking
loans, this is quite common in case of business loans as in case of salaried
paperwork’s are nominal and easy in compare to business requirement.

As per the below problem identified Areas, identified 20 set of companies which
deals in software development and data integration. While visiting these
companies I have presented Money Triangle Financial Services IMF Pvt Ltd.
requirements and current status. While conducting this study few things has been
kept into mind as current company requirements, Infrastructure, Workforce as
well budget for the implementation.

03 Training and Development for Skill Secondary Source

Upliftment
61

➢ Improving training and development for skill upliftment in a lending

company requires a strategic and comprehensive approach. Here are some
steps you can follow to enhance training and development programs for
skill upliftment:

1. Assess the Skill Gap: Start by identifying the existing skill gap within your
lending company. Conduct a thorough assessment of the skills and
competencies required for different roles and compare them with the skills
possessed by your employees. This analysis will help you determine the
areas that need improvement.

2. Set Clear Objectives: Define clear objectives for training and development
initiatives based on the identified skill gaps. Establish specific, measurable,
attainable, relevant, and time-bound (SMART) goals that align with the
company's overall strategic objectives.

3. Develop a Training Plan: Design a training plan that addresses the

identified skill gaps. This plan should include a variety of learning
methods, such as instructor-led training, online courses, workshops,
mentorship programs, and job rotations. Consider utilizing a blended
learning approach that combines different modalities to cater to various
learning styles.

4. Employee Engagement: Encourage employee engagement and

participation in the training and development programs. Employees are
more likely to embrace learning opportunities if they feel involved and
valued. Involve employees in the training planning process, seek their
input, and provide opportunities for feedback and suggestions.

5. Personalized Learning Paths: Recognize that employees have different

skill levels and learning preferences. Tailor the training programs to meet
individual needs and create personalized learning paths. Offer a mix of
foundational courses for employees new to the lending industry and
advanced courses for those looking to enhance their existing skills.

6. Continuous Learning Culture: Foster a culture of continuous learning

within the organization. Encourage employees to take ownership of their
professional development and provide resources such as books, online
courses, and industry conferences to support their learning journey.
62

Encourage knowledge sharing and provide platforms for employees to

collaborate and learn from one another.

7. Measure and Evaluate: Implement a robust evaluation process to measure

the effectiveness of training and development initiatives. Use metrics such
as employee performance improvement, post-training assessments, and
feedback surveys to assess the impact of the programs. Regularly review
the results and make necessary adjustments to improve the effectiveness of
future training initiatives.

8. Provide Resources and Support: Ensure that employees have access to the
necessary resources to support their skill upliftment. This may include
providing learning materials, access to training platforms or libraries, and
assigning dedicated mentors or coaches to support employees' learning
journey.

9. Stay Updated with Industry Trends: Keep track of industry trends and
changes in the lending sector. Incorporate these updates into your training
and development programs to ensure employees are equipped with the
latest knowledge and skills relevant to their roles.

10.Recognize and Reward Learning: Acknowledge and reward employees

who actively participate in training and development programs and
demonstrate their newly acquired skills. This recognition can motivate
other employees to engage in continuous learning and skill upliftment.

Remember, training and development should be an ongoing process rather than a

one-time event. By implementing these steps and fostering a culture of learning,
your lending company can continually improve the skills and competencies of its
workforce.

Sl. no Area Identified Research Methodology

63

04 Digitized process journey for Customer Primary/Secondary Data

Acquisition Source

05 Data Base Creation and maintenance Primary/Secondary Data

Source

List of companies where PI has been conducted for briefing the need and getting
a solution-based solution.

Si.No. Company Address

Bharti St, Mithila Colony, Danapur Nizamat,

Zyiba IT Solution
1 Patna, Bihar 800018

2 TrickuWeb Saguna More, Mainpura, Patna, Bihar 801503

Patron Info Tech 1st Floor, Sujyoti Mention, Gola Rd, Ramjaipal
3 Pvt Ltd Nagar, Patna, Bihar 801503

1B/17, GD Mishra Path, New Patliputra Colony,

4 Radheya Softech Patliputra Colony, Patna, Bihar 800013

D2 Lakhan Residency, near Capital Suzuki, RPS

5 Bunk Infotech More, Patna, Bihar 801503

5 C/2, Manna Singh Lane, Boring Rd, North Sri

6 Vayati Krishna Puri, Patna, Bihar 800013

House No 149/F S K Puri, Boring Rd, opposite

7 Webx99 Shakuntalam Palace, Patna, Bihar 800001
64

Avops 1st floor, O.P. Complex, Patliputra Kurji Rd, opp.

8 Technologies HDFC Bank, Patna, Bihar 800010

Co-Working Studio, A/3, P C Colony Rd, PC

Flipsoft Colony, RBI Flats Colony, Bankman Colony,
9 Technologies Patna, Bihar 800020

Maurya Lok Complex, B.Hub, Techax Labs, 5th

10 Techax Labs Floor, Block-A, Patna, Bihar 800001

1st Floor, S/460 , Bashant vihar Market, near

Panch Shiv Mandir, Kankarbagh Colony, Patna,
11 Ghosting Tech Bihar 800020

Cloudbrik tech Postal Park, Churaha, Kankarbagh, Patna, Bihar

12 solutions pvt ltd 800001

East Boring Canal Road, Atal Path, near Reliance

13 Sanity Softwares Trends, Patna, Bihar 800001

102, Ground Floor, HR Upadhyay, West,

14 Ozone Infomedia Ramkrishan Nagar, Patna, Bihar 800027

Netmage Tech Flat no-106, Four Seasons Apartment, West

15 System Boring Canal Rd, Anandpuri, Patna, Bihar 800001

Purnima complex, Brajkishore Path, near Samsung

BizFly service center, Shalimpur Ahra, Patna, Bihar
16 Technologies 800001
65

Arya Kumar Rd, near Sarbodev Technologies,

17 Inditech Digital Dujra Diara, Patna, Bihar 800004

Bari Path, near Bakarganj, Dariyapur Gola,

18 IQSoftech Dariyapur, Machhua Toli, Patna, Bihar 800004

Adhiraj Infotech Maharaja Kameshwar Complex, 318, Mazharul Haque

19 Pvt.Ltd. Path, Patna, Bihar 800001

A-501, Maa Mundeshwari Palace, behind Sichai bhawan,

20 Xtech Anisabad, Patna, Bihar 800002

After meeting several companies’ representative and detail discussion they have
suggested below software in common which is being elaborated for better
understanding.

Software for Data base creation as well online marketing for

a direct selling agent in retail loan business
A. As a direct selling agent in the retail loan business, you can use various
software tools to create and manage your database and facilitate online
marketing. Here are some recommendations:

1. Customer Relationship Management (CRM) Software: A CRM

system allows you to track customer interactions, manage leads, and organize
customer data. It helps you maintain a centralized database of your clients, their
loan applications, and other relevant information. Popular CRM software options
include Salesforce, HubSpot, and Zoho CRM.

2. Database Management System (DBMS): A DBMS is essential for

creating and managing your database. It enables you to store, organize, and
retrieve data efficiently. Some widely used DBMS options are MySQL,
Microsoft SQL Server, and Oracle Database.
66

3. Email Marketing Software: Email marketing is an effective way to reach

out to potential customers and nurture leads. Tools like Mailchimp, Constant
Contact, or Sendinblue allow you to create and send professional email
campaigns, track open rates and click-through rates, and automate email
sequences.

4. Social Media Management Tools: Social media platforms are powerful

marketing channels. Tools like Hootsuite, Buffer, or Sprout Social help you
schedule and publish content across multiple social media platforms, monitor
mentions and engagement, and analyse the performance of your social media
campaigns.

5. Landing Page Builders: Landing pages are crucial for capturing leads and
driving conversions. Tools like Unbouncy, Lead pages, or Instapaper enable you
to create visually appealing landing pages without coding knowledge. These tools
often offer A/B testing and analytics features to optimize your landing page
performance.

6. Analytics Tools: Analytics tools provide insights into your marketing efforts
and help you make data-driven decisions. Google Analytics is a popular option
for tracking website traffic, user behaviour, and conversion rates. Additionally,
tools like Google Data Studio or Tableau can help you create customized
dashboards and reports.

Remember to research each software tool's features, pricing, and suitability for
your specific needs before making a decision. It's also a good idea to leverage
free trials or demo versions to evaluate the software's usability and
compatibility with your workflows.

I. Customer Relationship Management (CRM) Software:

There are several widely used Customer Relationship Management (CRM) tools
available in the market, each with its own set of features and pricing structures.
Here are a few popular CRM tools and their approximate costs in India. Please
note that the prices mentioned are approximate and can vary based on the specific
plan and any promotions or discounts available at the time of purchase. It's always
a good idea to visit the official websites of these CRM tools to get the most
accurate and up-to-date pricing information.
67

a) Salesforce:
• Salesforce offers various editions with different pricing options,
including Essentials, Professional, Enterprise, and Unlimited.

• The starting price for Salesforce Essentials is around ₹1,500 per user
per month.

• The higher-tier plans like Salesforce Enterprise and Salesforce

Unlimited have higher prices and can range from ₹4,000 to ₹20,000
per user per month, depending on the features and customization
required.

b) Zoho CRM:
• Zoho CRM provides different pricing plans, including the Standard,
Professional, and Enterprise editions.

• The starting price for Zoho CRM Standard is around ₹600 per user
per month.

• The higher-tier plans like Zoho CRM Professional and Zoho CRM
Enterprise have higher prices, ranging from ₹1,000 to ₹2,700 per
user per month.

c) HubSpot CRM:
• HubSpot CRM offers a free version that includes basic CRM
functionality.

• HubSpot also provides advanced features through their Sales,

Marketing, and Service Hubs, which have separate pricing plans.

• The pricing for HubSpot Sales Hub, which includes advanced CRM
features, starts at around ₹7,000 per user per month.

d) Microsoft Dynamics 365:

68

• Microsoft Dynamics 365 offers various CRM and ERP solutions

with different pricing options.

• The pricing for Microsoft Dynamics 365 CRM starts at around

₹4,200 per user per month.

• There are different editions available, such as Sales, Customer

Service, and Field Service, with varying pricing structures.

These prices are just estimates, and the actual costs can vary depending on factors
like the number of users, additional features, customization requirements, and any
ongoing promotions. It's advisable to visit the respective websites or contact the
CRM providers directly to get accurate and up-to-date pricing information based
on your specific needs.

II. Database Management System (DBMS):

The expected cost of DBMS software installation in India can vary based on
several factors, including the specific software, licensing models, deployment
options, and any additional services required. While I can provide a general idea,
it's important to note that prices may have changed since my knowledge cutoff
date in September 2021, so it's best to check with the respective vendors for the
most up-to-date pricing information. Here are some general estimates:

1. Oracle Database: Oracle provides different editions of their database

software, and the cost can vary significantly based on the edition and
requirements. The starting price for Oracle Database Standard Edition in
India is approximately INR 9,00,000 per processor or INR 18,000 per
named user. Oracle Database Enterprise Edition pricing starts at around
INR 24,50,000 per processor or INR 49,000 per named user.
69

2. Microsoft SQL Server: Microsoft SQL Server offers various editions

and pricing models. The cost of SQL Server Standard Edition in India is
approximately INR 2,88,000 per core, while SQL Server Enterprise
Edition starts at around INR 5,52,000 per core. The server/CAL licensing
model is also available, with CALs priced at approximately INR 15,400
per CAL.

3. MySQL: MySQL Community Edition is free to use and install, and there
are no direct costs associated with it. For commercial support and
additional features, Oracle offers MySQL Enterprise Edition, and the
pricing depends on factors such as the number of servers and required
support level. The starting cost for MySQL Enterprise Edition in India is
approximately INR 3,50,000 per year.

4. PostgreSQL: PostgreSQL is an open-source DBMS, and the software

itself is free. However, if you need commercial support or additional
services, companies like Enterprise DB offer enterprise versions with paid
support. The cost of these services can vary based on the level of support
and specific requirements.

5. MongoDB: MongoDB Community Edition is free to use and install.

MongoDB Enterprise Advanced, which includes enterprise features and
support, is available on a subscription basis. The pricing for MongoDB
Enterprise Advanced in India starts at around INR 4,60,000 per server per
year, depending on the number of servers and level of support required.

It's important to note that the above estimates are approximate and provided for
general guidance. For accurate and up-to-date pricing information in India, it is
recommended to visit the vendor's website or contact them directly.
70

III. Email Marketing Software:

Certainly! Email marketing remains a cornerstone of digital marketing, and there

are numerous tools available to help businesses and individuals send targeted
email campaigns, track their results, and optimize for better engagement. Here's
an overview of some popular email marketing software options as of my last
update in 2021:

1. Mailchimp: One of the most popular email marketing platforms,

Mailchimp offers tools to design and send emails, segment your audience,
and view analytics. They have an easy-to-use interface and integrate with
many other tools.

2. Constant Contact: Known for its user-friendly platform, Constant

Contact offers a wide range of email templates and tools to help businesses
of all sizes manage their email campaigns.

3. SendinBlue: This platform not only covers email marketing but also
offers SMS campaigns. They focus on automation, which allows you to
send emails based on when they're most likely to be opened.

4. GetResponse: A comprehensive marketing solution, GetResponse

doesn't just stop at email. They also offer webinar hosting, landing pages,
and automation.

5. ActiveCampaign: Combining email marketing with CRM and sales

automation, ActiveCampaign is perfect for businesses looking for a more
comprehensive solution.
71

IV. Social Media Management Tools:

Here are some top social media management tools suitable for a DSA
company:

1. Hootsuite:

• Allows scheduling, monitoring, and analytics for multiple social

media channels.

• Offers a unified dashboard where you can view and manage all your
social interactions.

2. Buffer:

• Simplified scheduling for posts on various platforms.

• Provides analytics on post reach and engagement.

3. Sprout Social:

• Comprehensive tool that offers publishing, analytics, engagement,

and listening under one platform.

• In-depth analytics and reporting to measure ROI.

4. Later:

• Great for visual planning and scheduling, especially on Instagram.

• Drag and drop interface for easy planning.

5. SocialBee:
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• Offers content categorization, evergreen recycling, and more to

ensure your content is always in rotation.

• Integrates with multiple scheduling platforms.

6. Sendible:

• Allows users to schedule, analyze, and amplify their content.

• Integrates well with blogging platforms like WordPress and

Medium, which can be useful for DSA companies with an active
content marketing strategy.

For a DSA company, the specific requirements might include:

• Ability to track sales leads and referrals from social channels.

• Integration with their existing CRM or sales software.

• Monitoring brand reputation and ensuring compliance with DSA

guidelines.

• Educating their sales representatives about the power of personal branding

and how to use social media effectively.

Findings and Suggestions

Even though the time spent on the study conducted was not sufficient to conclude
the requirement of the company I have extracted few of the solution which could
be implemented to have a better operation and overall business development.

Looking at the below identified set of the problems specific finding and solutions
are noted.
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Sl no Area Identified

01 Distribution Channel Creation

02 Strategic Tie-ups

03 Training and Development for Skill Upliftment

04 Digitized process journey for Customer Acquisition

05 Data Base Creation and maintenance

01 Distribution Channel Creation

• Need to appoint more commission based agents for loan file sourcing.
• Tie up with different company HR for extending our services to their
employees.
• Asking referrals from existing customers and also keep looking for their
upcoming requirements.
• Visiting local market and keep the contactability rate higher through the
local and personal visits.
• Asking for rejected files from the existing banking and other financial
institution partners for relook up with other organizations.
• Keep checking with the start-ups and new registered company through
MCA registration.
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• Engaging the Flat promoters and their sales agent for Mortgage files,
entering into housing societies for balance transfer cases.

02 Strategic Tie-ups

• Need to register our self with government banks.

• Need to empanel with different NBFC’s like Bajaj Finserve, Spice Money,
Slice ETC.
• Need to look for venture capitalist organization for project funding’s like
equitas and many others.
• Need to be aware on government schemes and funds like PPP as well
NABARD eligibility.

03 Training and Development for Skill Upliftment

• In current scenario as the company has just started off no such professional
training programs is required. On job training and suitable staff hiring
could serve the purpose of hiring.

04 Digitized process journey for Customer Acquisition

05 Data Base Creation and maintenance

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For the above problem we have taken 20 compies as sample and studied the best
sutibale options for the company few of them are listed below. The comparison
has been done as per the requirement, stability and the cost of implementation.

CRM SOFTWARE

Zoho CRM: They have a free version available, and their subscription plans are
reasonably priced as well. The multinational Indian corporation Zoho offers a
variety of cloud-based software programs.

Freshworks: A different Indian multinational corporation that produces

Freshsales. Freshsales has a free tier and reasonably priced paid tiers.

HubSpot CRM: They have a feature-rich free version that is very well-liked by
small and medium-sized organizations.

DBSM SOFTWARE

MySQL: A free RDBMS (Relational Database Management System). Although

the software is free, there can be expenses for hosting, management, and
administration.

PostgreSQL: It is another well-liked and recognized open-source relational

database management system. Again, even if the program is free, there may be
additional fees depending on the infrastructure used.

SQLite: It is an excellent self-contained, serverless, open-source database for

small to medium applications.
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MariaDB: A fork of MySQL that has gained popularity over time and is also
open source.

MongoDB: You can utilize the free community edition of MongoDB if you're
seeking for a NoSQL database.