Digital Marketing Revision

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ʷ˘Ёˡ˜˧˜˩˘
ʷ˜˚˜˧˔˟ˀ˔˥˞˘˧˜ˡ˚
˅˘˖˞ˢˡ˘˥
ʹˢ˥ʼˡ˧˘˥˩˜˘˪˦
INTRODUCTION TO
ʷʼʺʼˇʴʿˀʴ˅ʾʸˇʼˁʺ
Digital technologies have changed how consumers ˦˘˘˞ ˜ˡ˙ˢ˥ˠ˔˧˜ˢˡʟ
˖ˢˠˠ˨ˡ˜˖˔˧˘˪˜˧˛˕˥˔ˡ˗˦ʙ˘˔˖˛ˢ˧˛˘˥ʟ˔ˡ˗ˣ˨˥˖˛˔˦˘ˣ˥ˢ˗˨˖˧˦ʡ With
the rise in popularity of these technologies, businesses are now better
able to comprehend ˖ˢˡ˦˨ˠ˘˥ ˣ˥˘˙˘˥˘ˡ˖˘˦ ˔ˡ˗ ˧˛˘ ˗˘˖˜˦˜ˢˡʠˠ˔˞˜ˡ˚
ˣ˥ˢ˖˘˦˦ʡ Hence, the brands need to reimagine their strategy for
consumer outreach, consumer engagement, and sales.

Any form of marketing that incorporates technology and can be employed to


deliver promotional content & measure its success throughout the customer
journey.

Typically, Digital Marketing is an umbrella term for any kind of marketing


that exists online. It is basically the science behind selling products or
services through content and ads on digital channels like ˦ˢ˖˜˔˟ˠ˘˗˜˔ʟ
˘ˠ˔˜˟˦ʟ˪˘˕˦˜˧˘˦ʟ˘˧˖ʡ
ʷ˜˚˜˧˔˟ˀ˔˥˞˘˧˜ˡ˚ˇ˥˜˙˘˖˧˔

˂˪ˡ˘˗ˀ˘˗˜˔ ˃˔˜˗ˀ˘˗˜˔
Your Branded Digital Bought Advertising Channels
Assets

PPC

Website Blog ʷ˥˜˩˘˧˥˔˙Ё˖˩˜˔ˆʸ˂ʙ Display Ads


PPC

ʼˡЂ˨˘ˡ˖˘˥˦
The optimal mix
for comprehensive
Social Media marketing SM Ads
Channels strategy

Improve SEO by sharing Boost reach via


owned media engagement

ʸ˔˥ˡ˘˗ˀ˘˗˜˔
Shared By Customers

Mentions Shares

Repost Reviews
INTRODUCTION TO
ʷʼʺʼˇʴʿˀʴ˅ʾʸˇʼˁʺ
ˊʻˌʼˆʼˇʼˀ˃˂˅ˇʴˁˇʲ
A decade ago, we used to browse products online but buy them from the
local stores & now we just ask the status of our e-commerce orders to our
virtual assistant. ˇ˛˘ ˗˜˚˜˧˔˟ ˪ˢ˥˟˗ ˛˔˦ ˕˨˥˚˘ˢˡ˘˗ ˙˥ˢˠ ˝˨˦˧ ˔ ˪˘˕ ˢ˙
˜ˡ˙ˢ˥ˠ˔˧˜ˢˡ ˧ˢ ˔ ˩˜˥˧˨˔˟ ˥˘ˣ˥˘˦˘ˡ˧˔˧˜ˢˡ ˢ˙ ˬˢ˨˥ ˟˜˙˘ʡ From the
quintessential ‘roti, kapda, makaan’, to everything from finances,
entertainment, education, networking, and healthcare has found a home
online.

67% ʥˡ˗ 42%


of the Indian India is the 2nd largest of E-Commerce
population are online market penetration in India
internet users

Marketing has always been about connecting with your audience in the right
place and at the right time. Today, that place is on the internet.

Digital Marketing paves a way to get acquainted with your audience on


the internet.
It enables you to ˥˘˔˖˛ ˔ ˪˜˗˘˥ ˔˨˗˜˘ˡ˖˘ by focusing on the
consumers than you might by using traditional techniques.

It facilitates ˥˘˔˟ʠ˧˜ˠ˘˖˨˦˧ˢˠ˘˥˦˘˥˩˜˖˘ʡ

It provides significant measurement and ˔ˡ˔˟ˬ˦˜˦ ˢ˙ ˖ˢˡ˦˨ˠ˘˥


˕˘˛˔˩˜ˢ˥˔ˡ˗˘ˡ˚˔˚˘ˠ˘ˡ˧ʡ

It increases ˕˥˔ˡ˗˔˪˔˥˘ˡ˘˦˦ and provides better ˅˂ʼʡ


ʷʼʺʼˇʴʿˀʴ˅ʾʸˇʼˁʺ
ʶ˂ˀ˃˂ˁʸˁˇˆ
ˆʸ˂
One of the most effective strategies to reach new consumers is to ensure
that your website appears when your clients are looking for solutions to
their problems. This is accomplished through ˦˘˔˥˖˛˘ˡ˚˜ˡ˘ˢˣ˧˜ˠ˜˭˔˧˜ˢˡ
ʛˆʸ˂ʜ, which entails improving your site in order to ˘ˡ˛˔ˡ˖˘˧˛˘˥˔ˡ˞ˢ˙
ˬˢ˨˥˥˘˦˨˟˧˦ when people search for terms related to your industry.

On desktop, Google dominates about 90% of all searches. To appear in


search results, your content must first be visible to search engines.

Visibility is undoubtedly the most significant component of the SEO puzzle: If


your website cannot be located, you will never appear in the SERPs.

ʻˢ˪ʷˢˆ˘˔˥˖˛ʸˡ˚˜ˡ˘˦ʿˢ˖˔˧˘ˌˢ˨˥
ˊ˘˕ˣ˔˚˘ʢˊ˘˕˦˜˧˘ʲ

SEO

Your new Search Engine bots ʼ˧˦˧ˢ˥˘˦ʙ˜ˡ˗˘˫˘˦


webpage/website ˖˥˔˪˟ˬˢ˨˥˦˜˧˘ʙ your site
review content

Your page will be displayed on SERPs if


it is relevant to users' query - based on
the most to least relevant.
ʷʼʺʼˇʴʿˀʴ˅ʾʸˇʼˁʺ
ʶ˂ˀ˃˂ˁʸˁˇˆ
ʦˊʴˌˆˇ˂ʺʸˁʸ˅ʴˇʸ˄ˈʴʿʼʹʼʸʷˇ˅ʴʹʹʼʶˇ˂
ˌ˂ˈ˅ˊʸʵˆʼˇʸ
ʤʡ ˂ˡʠ˃˔˚˘ˆʸ˂ʭ It focuses on all the content that appears “on the page”
of the website. You can answer readers' inquiries and rank higher on
search engine results pages (SERPs) by analyzing keywords for their
search volume and intent.

ʥʡ ˂˙˙ʠ˃˔˚˘ˆʸ˂ʭ It focuses on the activities that happen “off the page” to


optimize your website. Your website’s popularity on the internet
determines its authority, simply because Google assumes that the
more popular a page or resource is, the more valuable it is to readers.

ʦʡ ˇ˘˖˛ˡ˜˖˔˟ˆʸ˂ʭ It is concerned with the backend of your website & how


it is coded. Image compression, structured data, AMP, and schema
markup are all part of technical SEO. And these are mainly used for
increasing your website’s loading speed which is an important factor
for search engine optimization.
ʷʼʺʼˇʴʿˀʴ˅ʾʸˇʼˁʺ
ʶ˂ˀ˃˂ˁʸˁˇˆ
˃ʸ˅ʹ˂˅ˀʴˁʶʸˀʴ˅ʾʸˇʼˁʺ

It is an online marketing campaign where advertisers pay advertising


platforms to achieve results such as clicks or conversions.

You want to engage with your audience as a marketer (or as a business)


and draw attention to your brand. You can achieve this by making an
advertisement that is displayed to users on social media or in the Google
search results when they look for specific items. Essentially, it flips the
traditional marketing model. ˂ˡ˖˘˧˛˘˔˗˜˦ˢˡ˟˜ˡ˘ʟˬˢ˨ˣ˔ˬ˕˔˦˘˗ˢˡ˧˛˘
˦˨˖˖˘˦˦˙˨˟ ˖ˢˠˣ˟˘˧˜ˢˡ ˢ˙ ˔ˡ ˔˚˥˘˘˗ʠ˨ˣˢˡ ˔˖˧˜ˢˡʡ It is purely
ˣ˘˥˙ˢ˥ˠ˔ˡ˖˘ʠ˕˔˦˘˗, as the name would imply.

One of the most common marketing platforms for performance


marketing is ʺˢˢ˚˟˘˔˗˦, which enables you to ˣ˔ˬ˔ˣ˥˜˖˘Ϡˣ˘˥˖˟˜˖˞ϡ on
the links you place in exchange for top slots on SERPs. Other such channels
include paid ads on ʹ˔˖˘˕ˢˢ˞ʟ ˇ˪˜˧˧˘˥ ˔˗ ˖˔ˠˣ˔˜˚ˡ˦ʟ ˦ˣˢˡ˦ˢ˥˘˗
ˠ˘˦˦˔˚˘˦ˢˡʿ˜ˡ˞˘˗˜ˡʟ˘˧˖ʡ

ˇʻʸ˃˂˃ˈʿʴ˅ˀʸˇ˅ʼʶˆˇ˂ˇ˅ʴʶʾʙˀʸʴˆˈ˅ʸ
˃ʸ˅ʹ˂˅ˀʴˁʶʸˀʴ˅ʾʸˇʼˁʺ
ʶ˟˜˖˞ʠˇ˛˥ˢ˨˚˛˅˔˧˘ʛʶˇ˅ʜʭ It is often used to measure the success of
keywords, online ads & free listings. It's the percentage of people who
click your ad (clicks) divided by the ones who view your ad
(impressions).

ʶ˟˜˖˞˦
CTR = X 100
ʼˠˣ˥˘˦˦˜ˢˡ˦
ʷʼʺʼˇʴʿˀʴ˅ʾʸˇʼˁʺ
ʶ˂ˀ˃˂ˁʸˁˇˆ
ʶˢˡ˩˘˥˦˜ˢˡ ˅˔˧˘ʛʶ˅ʜʭ The percentage of website visitors that buy
something, fill out a form, or perform some other desired action is
referred to as the conversion rate.

ˁ˨ˠ˕˘˥ˢ˙ˣˢ˦˜˧˜˩˘˖ˢˡ˩˘˥˦˜ˢˡ˦
CR = ( ʜX 100
ˁ˨ˠ˕˘˥ˢ˙˖˟˜˖˞˦˥˘˖˘˜˩˘˗

ʶˢ˦˧˃˘˥ʶ˟˜˖˞ʛʶ˃ʶʜʭ You only pay when someone clicks on the ad. The
cost of each click is determined by the competition among all
advertisers bidding for the same audience within the platforms. It
depends on the factors such as bid amount, ad quality, and conversion
rate.

ˇˢ˧˔˟ʶˢ˦˧
CPC =
ˁ˨ˠ˕˘˥ˢ˙ʶ˟˜˖˞˦

ʶˢ˦˧˃˘˥ʿ˘˔˗ʛʶ˃ʿʜʭ You measure performance based on the capture


of a lead i.e., customer information such as phone numbers or email
addresses. A CPL model requires you to pay only when a user
completes the activity that qualifies them as a lead.

ˇˢ˧˔˟ˀ˔˥˞˘˧˜ˡ˚ˆˣ˘ˡ˗˦
CPL =
ˇˢ˧˔˟ˁ˘˪ʿ˘˔˗˦
ʷʼʺʼˇʴʿˀʴ˅ʾʸˇʼˁʺ
ʶ˂ˀ˃˂ˁʸˁˇˆ
ʶ˂ˁˇʸˁˇˀʴ˅ʾʸˇʼˁʺ
The Content Marketing Institute defines content marketing as - “a
marketing technique of creating and distributing valuable, relevant, and
consistent content to attract and acquire a clearly defined audience –
with the objective of driving profitable customer action.”

The term “valuable” is crucial here. A piece of content is likely to be used in


a content marketing campaign if consumers actively seek it out and
desire to consume it as opposed to avoiding it.

The goal of Content Marketing is to provide as much value from your content
to your target audience as possible that enhances their trust in the brand and
drives measurable results & ROI.

ʷʼʹʹʸ˅ʸˁˇˇˌ˃ʸˆ˂ʹʶ˂ˁˇʸˁˇʹ˂˅ˀʴˇˆ
ʵ˟ˢ˚˃ˢ˦˧˦ʭ
Maintaining a consistent blog with frequent, high-quality posts can assist
in driving significant amounts of traffic to the site & also helps in lead
nurturing and conversions. Popular & shareable blog posts include
˟˜˦˧˜˖˟˘˦ʟ ˜ˡ˙ˢ˚˥˔ˣ˛˜˖˦ʟ ˛ˢ˪ʠ˧ˢ ˔˥˧˜˖˟˘˦ʟ ˪˛˔˧ ʙ ˪˛ˬ ˣˢ˦˧˦ʟ ˩˜˗˘ˢ ˣˢ˦˧˦ʟ
˘˧˖ʡ

ʶ˔˦˘ˆ˧˨˗˜˘˦ʭ
They are unique & sharable & enable you to build thought leadership.
Case studies work best when they follow a simple model: ˦˨ˠˠ˔˥ˬˢ˙˧˛˘
˥˘˦˘˔˥˖˛ʟ ˘˫ˣ˟˔˜ˡ ˧˛˘ ˣ˥ˢ˕˟˘ˠʟ ˔˦˦˘˦˦ ˬˢ˨˥ ˦ˢ˟˨˧˜ˢˡʟ ˔ˡ˗ ˧˛˘ˡ ˚ˢ ˢ˩˘˥
˧˛˘˥˘˦˨˟˧˦˔ˡ˗˪˛ˬ˧˛˘ˬ˔˥˘˜ˠˣˢ˥˧˔ˡ˧ʡ

ˊ˛˜˧˘˃˔ˣ˘˥˦ʭ
They're ideal for establishing thought leadership and building confidence
in the industry, and also serve as lead magnets. They should always
˔˗˗˥˘˦˦˦ˣ˘˖˜˙˜˖ˣ˥ˢ˕˟˘ˠ˦ʟlike needing more social shares & ˣ˥ˢ˩˜˗˘˔
˦ˢ˟˨˧˜ˢˡ like hashtags, UGC, etc.
ʷʼʺʼˇʴʿˀʴ˅ʾʸˇʼˁʺ
ʶ˂ˀ˃˂ˁʸˁˇˆ
ʸ˕ˢˢ˞˦ʭ
They are great lead magnets. They can be as short as five pages or as
long as thirty pages, but they must ˣ˥ˢ˩˜˗˘˩˔˟˨˘ʡ

ʼˡ˙ˢ˚˥˔ˣ˛˜˖˦ʭ
It enables you to fit a lot of information into one image in a way that is
both visually pleasing and simple to understand. ʾ˘˘ˣ˧˛˘˗˘˦˜˚ˡ˦˜ˠˣ˟˘
ʙ ˖˟˘˔ˡ ˪˜˧˛ ˗˜˦˧˜ˡ˖˧ ˦˘˖˧˜ˢˡ˦ ʙ ˨˦˘ ˔ ˖ˢˡ˖˜˦˘ ˧˜˧˟˘ that explains the
image.

ʼˀ˃ʴʶˇ˂ʹʶ˂ˁˇʸˁˇˀʴ˅ʾʸˇʼˁʺ˂ˁʵˈˆʼˁʸˆˆʸˆ

ʪʡʫ˫ ʩ˫
˚˥ˢ˪˧˛˜ˡ˧˥˔˙˙˜˖˪˜˧˛ ˛˜˚˛˖ˢˡ˩˘˥˦˜ˢˡ˥˔˧˘˦
˖ˢˡ˧˘ˡ˧ˠ˔˥˞˘˧˜ˡ˚

47% 60%
˜ˡ˧˘˥ˡ˘˧˨˦˘˥˦˥˘˔˗˕˟ˢ˚˦ ˢ˙˖ˢˡ˦˨ˠ˘˥˦˪˘˥˘ˣ˘˥˦˨˔˗˘˗
˘˩˘˥ˬ˗˔ˬ ˪˜˧˛˧˛ˢ˨˚˛˧ʠ˟˘˔˗˘˥˦˛˜ˣ

(sources: Aberdeen, Statista, LinkedIn)


ʷʼʺʼˇʴʿˀʴ˅ʾʸˇʼˁʺ
ʶ˂ˀ˃˂ˁʸˁˇˆ
ʼˁʹʿˈʸˁʶʸ˅ˀʴ˅ʾʸˇʼˁʺ
Influencer marketing is becoming a widely used strategy for internet
promotion. Influencer marketing ˖ˢˠ˕˜ˡ˘˦ ˧˥˔˗˜˧˜ˢˡ˔˟ ˔ˡ˗
˖ˢˡ˧˘ˠˣˢ˥˔˥ˬ ˠ˔˥˞˘˧˜ˡ˚ ˧˘˖˛ˡ˜ˤ˨˘˦ʡ It incorporates the concept of
celebrity endorsement in a contemporary content-driven marketing
campaign. The main difference in influencer marketing is campaigns are
˖ˢ˟˟˔˕ˢ˥˔˧˜ˢˡ˦˕˘˧˪˘˘ˡ˕˥˔ˡ˗˦ʙ˜ˡ˙˟˨˘ˡ˖˘˥˦ʡ

Influencer marketing, at its core, is a form of social media promotion that


relies on recommendations and mentions of products from
influencers—people who have a sizable social following and are recognized as
experts in their niche.

Businesses are earning returns of ˈˆʷ ʨʡʪʫ ˙ˢ˥ ˘˩˘˥ˬ ˗ˢ˟˟˔˥ ˦ˣ˘ˡ˧ on
influencer marketing (Source: Influencer Marketing Hub). This figure
convinces us that influencer marketing can lead to ˥˘˔˟˕˨˦˜ˡ˘˦˦˥˘˦˨˟˧˦.

ˇˬˣ˘˦˂˙ˆˢ˖˜˔˟ˀ˘˗˜˔ʼˡ˙˟˨˘ˡ˖˘˥˦

Let's take a look at the various Instagram influencer categories according


to audience size. Although there is no set minimum audience size, the
following categories best describe the different influencer types -

ˁ˔ˡˢʠʼˡ˙˟˨˘ˡ˖˘˥˦ʭʯʰʤʣʟʣʣʣ˙ˢ˟˟ˢ˪˘˥˦

ˀ˜˖˥ˢʠʼˡ˙˟˨˘ˡ˖˘˥˦ʭʤʣʟʣʣʣ˧ˢʤʣʣʟʣʣʣ˙ˢ˟˟ˢ˪˘˥˦ʡ

ˀ˔˖˥ˢʠʼˡ˙˟˨˘ˡ˖˘˥˦ʭʤʣʣʟʣʣʣ˧ˢʤˀ˜˟˟˜ˢˡ˙ˢ˟˟ˢ˪˘˥˦ʡ

ˀ˘˚˔ʠʼˡ˙˟˨˘ˡ˖˘˥˦ʭʱʰʤˀ˜˟˟˜ˢˡ˙ˢ˟˟ˢ˪˘˥˦ʡ

Influencers with vast reach expect to be paid for their work. Free prod-
ucts or mutually beneficial collaborations might work with nano-influ-
encers, but a larger influencer campaign requires a budget.
ʷʼʺʼˇʴʿˀʴ˅ʾʸˇʼˁʺ
ʶ˂ˀ˃˂ˁʸˁˇˆ
ʺ˅˂ˊˇʻˀʴ˅ʾʸˇʼˁʺ
Growth marketing changes the focus of the marketing discussion from
"how can we attract our customers?" to "how can we retain our customers
longer?" This helps you to reach your targeted audience through
data-driven decisions. So, what happens then? ʿˢˡ˚ʠ˧˘˥ˠʟ˦˨˦˧˔˜ˡ˔˕˟˘
˚˥ˢ˪˧˛ʡ

At a fundamental level, it is a method of ˔˧˧˥˔˖˧˜ˡ˚ʟ ˘ˡ˚˔˚˜ˡ˚ʟ ˔ˡ˗


˥˘˧˔˜ˡ˜ˡ˚ ˖ˢˡ˦˨ˠ˘˥˦ based on continuous experimentation and an
intense focus on your ˖˨˦˧ˢˠ˘˥˦ʚ ˨ˡ˜ˤ˨˘ʟ ˗ˬˡ˔ˠ˜˖ ˚ˢ˔˟˦ ˔ˡ˗
ˣ˥˘˙˘˥˘ˡ˖˘˦ at every stage of the marketing funnel. You’ll be able to
ˠ˔˫˜ˠ˜˭˘ˬˢ˨˥˖ˢˠˣ˔ˡˬϞ˦˚˥ˢ˪˧˛˥˔ˣ˜˗˟ˬacross a variety of channels
by developing & delivering highly targeted & personalized information
aligned to their needs.

Any form of marketing that incorporates technology and can be employed


to deliver promotional content & measure its success throughout the
customer journey.Building a highly tailored marketing strategy has been
found to decrease acquisition expenses in half, raise revenues by up to 15%,
and boost marketing spend efficiency by 30%.
(Source: McKinsey)

ˇʻʸ˃˅˂ʶʸˆˆ˂ʹˇʻʸʺ˅˂ˊˇʻˀʴ˅ʾʸˇʼˁʺ
Iterative learning is the foundation of growth marketing. This process
allows growth marketers to learn which methods work and which don’t.

ʤʡʷ˘˙˜ˡ˘ʴ˖˧˜ˢˡ˔˕˟˘ˀ˘˧˥˜˖˦ʭ You need to be ˔˪˔˥˘ˢ˙˧˛˘ˠ˘˧˥˜˖˦˧˛˔˧


˔˥˘˜ˠˣˢ˥˧˔ˡ˧˧ˢˬˢ˨˥˖ˢˠˣ˔ˡˬ˔ˡ˗˔˦˦˘˦˦˧˛˘˥˘˦˨˟˧˦ˢ˙˘˫ˣ˘˥˜ˠ˘ˡ˧˦ʡ
While these metrics can differ depending on the industry, you should be
aware of the vanity metrics.
ʷʼʺʼˇʴʿˀʴ˅ʾʸˇʼˁʺ
ʶ˂ˀ˃˂ˁʸˁˇˆ
ʥʡ ʴʢʵ ˇ˘˦˧˜ˡ˚ʭ It is the core practice of growth marketing strategy. This
entails implementing an ʕʴʕ ˔ˡ˗ ˔ ʕʵʕ ˧˘˦˧ ˢ˥ ˔ ˦˘˥˜˘˦ ˢ˙ ˧˘˦˧˦ ˧ˢ
˗˘˧˘˥ˠ˜ˡ˘ ˪˛˜˖˛ ˩˘˥˦˜ˢˡ ˢ˙ ˬˢ˨˥ ˖ˢˡ˧˘ˡ˧ (with modifications to the
visuals, copy, design, and other elements) ˘ˡ˚˔˚˘˦ ˬˢ˨˥ ˔˨˗˜˘ˡ˖˘ ˧˛˘
ˠˢ˦˧ ˔ˡ˗ ˕ˢˢ˦˧˦ ˬˢ˨˥ ˖ˢˡ˩˘˥˦˜ˢˡ ˥˔˧˘ʡ You can then optimize future
marketing campaigns around that variation & frequently iterate them to
enhance performance with every test.

ʦʡʶ˥ˢ˦˦ʠʶ˛˔ˡˡ˘˟ˀ˔˥˞˘˧˜ˡ˚ʭ It focuses on creating a strategic channel


plan to reach your audiences. When incorporating a cross-channel
marketing plan, you need to ˙ˢ˖˨˦ˢˡ˧˛˘˜ˡ˗˜˩˜˗˨˔˟˨˦˘˥˧ˢ˖ˢˠˣ˥˘˛˘ˡ˗
˧˛˘˜˥˖ˢˠˠ˨ˡ˜˖˔˧˜ˢˡˣ˥˘˙˘˥˘ˡ˖˘˦by A/B testing, and then design your
campaigns accordingly.

Now that you have measured a significant improvement in key metrics,


it’s time to scale what worked during tests & implement them.
ˊʻʴˇϞˆˁʸˋˇʲ
ˊʻʴˇϞˆˁʸˋˇʲ
ʤʩˢ˙˧˛˘ˠˠ˔˗˘˜˧˧ˢ˧˛˘˙˜ˡ˔˟˥ˢ˨ˡ˗˔˧˧˛˘ʻˈʿ˖˔ˠˣ˨˦ & presented
their Projects to the senior leadership of HUL and ʥˢ˙˧˛˘ˠ˪ˢˡ˔˖˔˦˛
ˣ˥˜˭˘ˢ˙˅˦ʡʤ˟˔˞˛ʔ
The foundations you’ve laid as you’ve gone through this guide are pretty
ʦʨʞ˘˫˖˜˧˜ˡ˚˝ˢ˕ˢˣˣˢ˥˧˨ˡ˜˧˜˘˦
solid! We have every faith that youwere shared with
are headed in thethe participants
right direction towith
join
firms
one likefields
of the HUL, that
IMDb, Tata
have CLiQ,
been Mensa
evolving Brands, D’ Decor, Netmeds,
rapidly.
Jumbotail, etc.
However, the amazing thing about digital marketing is that there are no
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With ˦˞˜˟˟˦ once-in-a-lifetime
in each of these areas to stand we
opportunities, out receive
among your peersof&
hundreds
become a leading
applications every Digital
day. We Marketer.
would like to give an opportunity to every
applicant but we have to limit the cohort size to ensure the right
There’s no doubt
experience that
for you! Onyou can find we
an average, such information
accept onthe
just 1% of theapplications
internet but
what’s
we the better way than learning the in-demand concepts from
receive.
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ˊʻʴˇϞˆʼˁʼˇʹ˂˅ˌ˂ˈʲ
ʴ˟˧ˈˡ˜ ˜˦ ˕˔˖˞ ˪˜˧˛ ˬ˘˧ ˔ˡˢ˧˛˘˥ ˖ˢ˛ˢ˥˧ ˢ˙ ˧˛˘ ʶ˘˥˧˜˙˜˖˔˧˘ ˃˥ˢ˚˥˔ˠ ˜ˡ
ʷ˜˚˜˧˔˟ˀ˔˥˞˘˧˜ˡ˚˪˜˧˛ʻˈʿʡ
60+program
The hours has
of learnings to master concepts like ˆʸ˂ʟ ʶˢˡ˧˘ˡ˧
been ˥˔˧˘˗ʧʡʨʞˢ˨˧ˢ˙ʨ
ˀ˔˥˞˘˧˜ˡ˚ʟ ʼˡ˙˟˨˘ˡ˖˘˥ ˀ˔˥˞˘˧˜ˡ˚ʟ ˃˘˥˙ˢ˥ˠ˔ˡ˖˘ ˀ˔˥˞˘˧˜ˡ˚ʟ ʺ˥ˢ˪˧˛
ˀ˔˥˞˘˧˜ˡ˚ʟʸʠʶˢˠˠ˘˥˖˘ˀ˔˥˞˘˧˜ˡ˚ʟ˘˧˖ʡ
The participants have got ʨʿ˜˩˘˃˥ˢ˝˘˖˧ˢˣˣˢ˥˧˨ˡ˜˧˜˘˦

An participants
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ʤʫ˖˔ˡ˗˜˗˔˧˘˦˪˘˥˘˜ˡ˧˘˥˩˜˘˪˘˗˕ˬʻˈʿfor full-time roles
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˦˘ˡ˜ˢ˥˟˘˔˗˘˥˦ˢ˙ʻˈʿ˔˧˧˛˘˜˥˛˘˔˗ˤ˨˔˥˧˘˥˦

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