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    Tutorial 1 - Mission Statement - Questions

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    Tutorial 1 - Mission Statement - Questions

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    Copyright:

    © All Rights Reserved
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    Download as docx, pdf, or txt
    10 views5 pages

    Tutorial 1 - Mission Statement - Questions

    Uploaded by

    chenliyan240407

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    of 5

    Temasek Polytechnic

    Diploma in BZE, AMS

    EBZ1004 – Business Fundamentals

    Tutorial 1 – Mission Statement

    Name (Index No.) __________________________ ( ) Class: ___________ Date: ____________

    Watch these videos and write notes about them

    - https://www.youtube.com/watch?gl=SG&hl=en-GB&v=LJhG3HZ7b4o [3:51 mins] (How to Write a


    Mission Statement That Doesn't Suck)

    - https://www.youtube.com/watch?v=XtyCt83JLNY [4:04 mins] (How to Write a Mission Statement)

    Read this article - http://www.cim.co.uk/files/missionstatement.pdf (available under ‘Tutorials’ in TP LMS)

    Section 1 – Fill in your answer in the table below.

    1 2 3 4 5 6 7 8 9 10

    1
    1. CIM stands for __________.

    A. Chartered Institute of Management


    B. Chartered Institute of Marketing
    C. Combined Institution of Management
    D. Combined Institution of Marketing

    2. Paragraph 2 on Page 2 refers to the word signpost. Which of the following best describes it?

    A. Direction
    B. Status
    C. Values
    D. Problems

    3. Paragraph 3 on Page 2 refers to the word stakeholders. Which of the following is not a
    stakeholder of a business?

    A. Customer
    B. Supplier
    C. Shareholder
    D. Competitor

    4. Which of the following does not make a good mission statement?

    A. Motivational
    B. Future oriented
    C. Quantified and specific
    D. Realistic and believable

    5. Which of the following is a customer-driven aspiration for a business?

    A. To double our profits every three years.


    B. To be the market leader.
    C. To reduce cost by 30%.
    D. To re-energize tired and stressed people.

    6. A credible mission statement is one that __________.

    A. is high sounding
    B. used by a close competitor
    C. catches attention of everyone

    2
    D. is seen as achievable by others

    7. Which one the following phrases can be an outward looking phrase of an effective mission
    statement?

    A. high quality accommodation


    B. healthy food and exercise
    C. re-energize tired and stressed people
    D. excellent service

    8. Kodak was in the business of films for cameras but went bankrupt when demand for film dropped
    substantially in the last 15 years due to the introduction of digital cameras. Which of the following
    mission statement could have driven them to the right strategy and possibly save them from
    bankruptcy?

    A. We make films for cameras.


    B. We enable you to view your photographs.
    C. We make paper for photo printing.
    D. We make chemicals for photo printing.

    9. Which of the following is a benefit for customers?

    A. We design toys.
    B. We build toys.
    C. We bring happiness to your child.
    D. We design and build toys.

    10. What is the correct sequence of tasks after the mission statement has been created?

    I. Explain the mission statement to all stakeholders and publish it.


    II. Plan and execute business plans towards achieving the mission.
    III. Monitor how the mission statement can drive the business and be ready to revise the
    statement if needed.

    A. I -> II -> III


    B. III -> II -> I
    C. I -> III -> II
    D. II -> III -> I

    Section 2

    1. What are two purposes of a mission statement?

    3
    2. What is the mission statement for Newport News Shipbuilding?

    3. What are the differences between a mission statement and objectives?

    4. What are the 5 criteria for a successful mission statement?

    5. Select a mission statement from an existing company and assess it based on the five criteria.

    4
    <The End>

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