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Mo’s
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Brief
Founder Bios
jalebi is an early-stage B2B food-tech platform for restaurants to unify and manage their
content and data value-chain across partner platforms, including delivery operators,
aggregators, and cloud kitchens.

We exist to replace rudimentary and inefficient processes between food businesses,

3rd-party aggregator and delivery platforms; to be efficient, transparent, and seamless, with
data-rich insights, positively impacting an $8.1 trillion industry.
Zohare Haider
CEO
Digital Strategy + Startup Founder
Category with 17 years building brands.
10 years in F&B and technology.
Food-tech, API-based

Status:
Early-Stage, Fundraising, MVP, POC, Pre-Revenue

Audience:
B2B: Restaurants, Delivery, Aggregators, Cloud Kitchens Rizwan Ahmed Khan
CPO
Product + Customer Experience,16
Model: years in transforming busineses.
11 years in F&B and technology.
Freemium + Usage + Subscription
Our Why

Restaurants Operators

~5% ~24%
marginal income OPEX spent
Average per order on content management

Source: ameinfo.com Source: various - interviews + blended research

 What’s Wrong
~5x ~95% ~50%
Delivery Devices Cost of Sales Fail Rate
Restaurants Average per restaurant Average per order Within 3 years

1 3 5

2 4

Operators ~50% ~30%

Demand Surge Delivery Fees
Average per restaurant Average per restaurant
 & COVID changed everything
Regular Dining Before After
Dine-In Consumer Events
Business Events
Typical Restaurant Revenue Streams

Catering
Consumer Events
Business Events
68% 17%

Take-away

Delivery 27% 82%

Merchandise < 2%
Source: KPMG
When did the joy of food become
so difficult to sustain?
Meet...
/dʒəˈleɪbi/

The B2B interface

between a food business* and its
digital on-demand ecosystem & partnerships.
Managing the content and data value-chain with a single unified platform.

*Food business: Defined as a commercial operation utilizing kitchen space, such as a restaurant or cloud kitchen
Who we are for

Multi-brand
Single Owners Franchises Aggregators Fulfillment
Cloud Kitchens

Our agile model is designed to support any configuration of brick & mortar KitchenOps and partner
setups on either side of the content + data value🔗chain.

Which one are you?

Our Customer Personas

Julio Iglesias Omar Farekh Ali Habib Amna Al-Rabi

Owner at Calor Tapas GM at Aggrega.to Founder at Deliver.ly Kitchen.to
(kitchen operator) (aggregator/listing) (delivery/logistics) (Cloud Kitchen/Digital Brand)

Primary Customer Secondary Customer

With a Powerful Web Platform

We digitize, integrate and unify menu content & data across

★ Food businesses (restaurants, kitchen operators)

★ Discovery and Fulfillment (delivery, aggregators)
★ Other partners (deals, discounts,)

And then we unlock revenue growth across their operations.

 Content & Data Value-chain?

POS
Integration

Aggregator
Inventory Recipe Menu Order Financial Insights &
Integration
Management Integration Management Management Management Reporting

★ ★
Delivery
Integration

By connecting the Back-of-House with the Front-of-House,

we turn menu content into menu data,
enabling businesses to leverage instant impact on operations.
 Building for Beta

POS
Integration

Aggregator
Inventory Recipe Menu Order Financial Insights &
Integration
Management Integration Management Management Management Reporting

★ ★
Delivery
Integration

Prioritizing our roadmap to solve for

Menu management + Partner device unification + Order management
So What?

1. Food businesses fight to turn a

profit jalebi cuts the clutter
with a turn-key
2. Aggregators & Delivery operators Open API platform
struggle with operating costs
that offers
purpose-built and cost-effective
3. Cloud kitchens need real-estate to
technology
scale fast
 Why jalebi?

We fix a With
Hot Mess One Platform
Inventory
★ Jalebi simplifies the clutter
(Performance & Forecasting) with a
Master Dashboard

1. Food businesses fight to turn a profit

Real-timeturn-key
Costly Operations 3rd party integrations Content Integrations
Synchronization (POS, Delivery, Payments)

Menu Content API platform

DeliveryDelivery operators struggle
2. Partners with Personalised Multi-Brand
Opaque Customer Data Recommendations Kitchens
operating costs
Mixed visibility
Churned Orders Data & Insights
Unified Menu

Running costs ★ Enabling growth for our Management

3. Customers worry for timely meals, value
Fragmented Ordering
Reduced customers,
Running
& experience Channels costs
Decluttered tech

so they can focus on theirs

Optimized Integrated
Partnerships Reporting
 The Disruption
Opportunity to grow at break-neck speed
in an $8.1 tn Global Food Market Instant Kitchens
x
Out-of-the-box
Demand

jalebi’s product evolution

& growth over time ERP-grade
Kitchen to Partner
Operations
Gross Market Value (GMV)

+
White-label B2B solutions

One Technology for

Single, Cloud, Multi-brand
Digital Kitchens

Multi-Channel
Cross-Platform Order Aggregation and
Content Unification Sales to Inventory Sync
across on-demand
ecosystem

2021 2021 - 2022 2021 - 2022 2022 2022 - 2023

Time
The Opportunity

5% $10.1bn
Serviceable
Global SOM Obtainable
Market

MENAP
$8.1 tn
market GCC + Pakistan
$493 bn
market $203 bn
Market

Data: VIew Here

 F&B Data Platforms Making Moves
★ North America
★ Europe
★ Asia
★ Middle East
★ Pakistan

Under Cloudkitchen.com $4.6 billion $86.8 mil $5.4 mil $10.2 mil
$500mn raised (2005) (Apr 2, 2018) (Oct 3, 2019) (Apr 1, 2015)
 Where We Are
Since our MVP rolled out (Mar 21), we are shipping out weekly updates and gaining momentum.

170+ 300+ 5 2
Restaurants Restaurant Delivery Discount Partners
waitlisted deal-flow Partners to Pilot to Pilot
Across 3 markets Across 2 markets

11 12 20 6
Advisors in
Team Strength Active Investor Restaurant
F&B, Tech, VC,
across 3 markets Discussions Outlets in Pilot
Marketing
Funding - Pre-Seed
Raising US$ 450K
Valuation Cap: $2 million
Terms: Convertible Safe
Runway: ~09 months

Consumption Impact

1. MVP Product Finalization, Technology Costs

2. UAE, Oman, Pakistan operations

3. Hire Tech, BD, Ops and Marketing Talent

4. HoldCo Establishment (License, Legal, Admin)

For Angel Investors
Seeking ~US$ 200K
Valuation Cap: $2 million
Terms: Safe Convertible

Investment Slabs Equity (estimated) Investment Terms

$25,000 1.25% SAFEs will convert at

the amount invested
$50,000 2.5%
against a $2mn
$100,000 5.0% valuation cap.

Note: A SAFE note is a convertible security that, like an option or warrant, allows the investor to buy shares in a future priced round.
Founders

Zohare Haider Rizwan Ahmed Khan

CEO CPO
Strategy & Commercial Product & Technology

A sincere food enthusiast, with 17 years of international experience in A product and experience professional, with 17 years in product
digital transformation, brand strategy, integrated marketing management, web services, technical sales, engineering,
communications (IMC), and technology. He also runs Pakistan’s first business development and strategy. He drove entertainer’s book
restaurant content and listing site, foona.net. to digital product journey, from $50mn to $100mn.
Advisors

Ali Samir Oosman Sophiya Khwaja Gary Sheynkman

Microsoft for Startups Digital Street Leyden VC

Arif BaigMohamed Daniel Clayton Farhan Zaidi

Boston Equity PPS Hospitality PE&VC | MEVP | DAI | EII
We are fundraising!
Contact for details
Zohare Haider
[email protected]
+971.555.410.410
enabling food technology