Foreign Trade Investigation

Appendix 2: Sample format of foreign trade survey practice report
Report scors：
河南工业大学经济贸易学院
Foreign Trade Investigation

Practice Course
Topic：A Strategic Evaluation of Nestlé's Issues

and Remedies
Professional class：
Student name：
Student ID：
Tutor：
Date of submission：
Abstract
This thesis explores the complex web of Nestlé, one of the most significant
multinational companies in the food and beverage sector worldwide. Nestlé has a long
history and a wide presence across the world, therefore it has faced many difficulties
navigating the shifting worldwide market environment. The purpose of this study is to
present a thorough examination of the strategic measures taken by Nestlé to get
beyond these obstacles and maintain its position as a major player in the international
market.
To set the context for a thorough analysis of the difficulties the firm faces on a
worldwide scale, the research begins with an investigation of Nestlé's corporate
history, mission, and values.
This thesis sheds light on Nestlé's resilience, flexibility, and strategic acumen by
examining the dynamic interplay between the firm and the worldwide markets. The
results add to a better knowledge of the problems and solutions faced by multinational
companies in the modern global business environment.
Key words：Research report；Nestlé AS; International market；International Trade ;
Challenges faced by foreign companies
1 Introduction
Nestlé SA is a global food product company. With its main office located in
Vevey, Switzerland, the company has operations and branches in over 100 nations.
Condensed and powdered milk, infant food, chocolate, cheese, instant coffee and tea,
sauces, and frozen goods are among its offerings. Its origins may be traced back to
1866, when Henri Nestlé formed the Anglo-Swiss Condensed Milk Co. and another
company to produce the first infant formula. They united to become the Anglo-Swiss
Condensed Milk Co. and Nestlé in 1905. Nestlé invented the first milk chocolate and,
under the brand name Nescafé, the first instant coffee in 1937. It purchased a number
of other businesses, including as Ralston Purina pet foods in 1960, Crosse &
Blackwell in 1960, Stouffer Corp. in 1973, and Carnation Co. in 1984.
Nestlé's purpose to improve people's lives and contribute to a healthier future is
fundamental to who we are. Nestlé, a company committed to sustainability, respect,
and accountability, aims to fulfill changing customer demands while living up to its
corporate social responsibility obligations.
1.1 Nestlé S.A.: An Intimate Weave of History, Mission and Values

The adventure starts with Henri Nestlé, a Swiss pharmacist who created the first milk-
based baby food, Farine Lactée (infant cereal). Nestlé's dedication to nourishing lives
began with this innovative product, which set the stage for a journey that would cross
countries and generations.
Nestlé's trajectory during the next decades was defined by a strategic strategy that
welcomed diversification and an unwavering pursuit of innovation. With the
development of well-known brands like Nestlé Milk Chocolate and Nestlé Crunch,
Nestlé became a major force in the chocolate market in the early 1900s. The 1930s
saw the introduction of Nescafe, the first instant coffee in history, which completely
changed how people throughout the world drank coffee.
One clear and compelling way to sum up Nestlé's objective is to "enhance the quality
of life and contribute to a healthier future." This purpose highlights the significant
influence a global organization can have on people's lives and communities, reflecting
a comprehensive commitment that goes beyond simple corporate objectives.
The idea that a person's quality of life is closely related to the items they use forms the
foundation of Nestlé's goal. In addition to offering food, Nestlé aims to do so in a way
that promotes wellbeing and health. This purpose reflects a fundamental duty to make
a beneficial impact on society as a whole, going beyond the short-term objectives of
profit-making.
1.1.1 The major products and services

Known for its iconic brands and essential nutritional offerings, Nestlé S.A. is a global
powerhouse in the food and beverage industry with a diverse portfolio of major
products and services that have become household names worldwide. Nestlé's array of
products spans various categories, catering to the diverse preferences and needs of
consumers. Some of Nestlé's major products and services include:
 Nescafe:
Nescafe, the well-known instant coffee brand from Nestlé, is a mainstay in homes and
workplaces all over the world. It provides a large selection of coffee goods, ranging
from ready-to-drink coffee drinks to instant coffee granules.
 Nestlé Pure Life:
The bottled water brand Nestlé Pure Life is well-known around the world. Nestlé Pure
Life is a reliable and easy source of hydration for customers, emphasizing purity and
quality.
 Maggi
Maggi is a well-known global brand that sells a wide variety of culinary items, such
as soups, spices, instant noodles, and sauces. Customers looking for easy dinner
alternatives like Maggi's quick and tasty solutions.
 Nestlé Breakfast Cereals:

Nestlé manufactures a range of morning cereals under many brand names, including
Chocapic, Cheerios, and Nestlé morning Cereals. These cereals offer a quick and
wholesome start to the day while satisfying a variety of palates and dietary
requirements.
 Gerber:
Nestlé's Gerber division is an established company that specializes in infant food and
nutrition. It provides a large selection of goods made to satisfy the dietary
requirements of young children.
 Nespresso
Nestlé's premium brand Nespresso is recognized for its coffee makers and superior
coffee capsules. The brand caters to those who enjoy coffee and are looking for a
specialized, customized cup of joe.
From everyday necessities to decadent delights, Nestlé's commitment to provide a
broad range of alternatives that fit with shifting customer tastes is demonstrated by
these significant goods and services. Nestlé's product line demonstrates its
commitment to quality, innovation, and satisfying the dietary requirements of
customers everywhere.
1.2 The geographic scope of its operations and its position in the global market
Nestlé S.A. operates in many different nations across the world. The company's broad
geographic reach is indicative of its dedication to catering to a variety of markets and
communities. Nestlé distributes its businesses strategically so that it may serve
customers in emerging and mature economies alike. The organization of the
company's regional divisions is designed to cater to distinct market dynamics and
cultural subtleties, enabling customized strategies to fulfill local requirements.
Nestlé's worldwide reach extends beyond production and distribution to include
research and development facilities, which help the business stay sensitive to local
dietary needs, preferences, and tastes. Nestlé's worldwide strategy enables it to
customize its product offers, marketing tactics, and corporate procedures to meet the
specific needs of every market.
 Position in the Global Market:

The following elements support Nestlé's dominance in the international market:
 A Wide Range of Products:

Nestlé offers a wide variety of products in several areas, such as dairy, confectionery,
drinks, health science, and pet care. Because of its variety, the business is better able
to meet the demands of a wide range of customers and is more resilient to changes in
the market.
 Brand Recognition:
Nestlé has a remarkable range of reputable and well-known brands. Brands with a
strong worldwide following, such as Nestlé, Nescafe, KitKat, and Maggi, have helped
the corporation succeed in the market.
 Innovation and Adaptability:
Nestlé continuously makes investments in R&D, encouraging innovation in response
to shifting customer tastes and health-related developments. The competitiveness of
the organization is enhanced by its capacity to modify its product offerings in
response to changing market needs.
 Strategic acquisitions
Nestlé has made deliberate acquisitions of businesses and brands to enhance its
current offering. Prominent procurements like Atrium Innovations and Aimmune
Therapeutics demonstrate Nestlé's dedication to growing its footprint in nutrition and
health research.
 Responsibility and Sustainability:
Nestlé's dedication to social responsibility, sustainability, and ethical business
practices aligns with the values of today's consumers. Its reputation and appeal are
boosted by this moral position in a market where conscious consumption is becoming
more and more significant.
 Global Supply Chain:
Nestlé's worldwide supply network is strong and effective, guaranteeing its goods'
availability in a wide range of markets. The company's ability to satisfy customer
requests and keep a competitive edge is partly attributed to its logistical skills.
 Adjusting for Regional Markets:
Nestlé's strategy of adjusting to regional customs and tastes demonstrates how much it
understands the value of localization. Through the customization of its goods and
marketing tactics to target markets, Nestlé enhances its brand recognition worldwide.
Nestlé holds a prominent position in the worldwide market due to its wide product
line, commitment to innovation, responsibility, and sustainability, as well as its well-
known brand. The organization's proficiency in handling the intricacies of varied
marketplaces places it in a pivotal position within the worldwide food and beverage
arena.
2 Challenges and Problems:

2.1 The major challenges faced by Nestlé
2.2
...
3 Survey Conclusions
3.1
3.2
...
4 ． Suggestions on promotion of foreign trade level of the
investigation enterprises
4.1
4.2
...
Note:
(1) He Tao, China Market-oriented Grain Circulation System Research And Science
Press, May 2001, the first edition, page 254.
(2)
(3)
reference
1. He Tao. Research on China's Market-oriented Grain Circulation System. Science

Press,2001
2.
...
The appendix
1. Questionnaire
2. Survey scene photos
(2-4 photos of the investigation scene)

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Appendix 2: Sample format of foreign trade survey practice report

Topic：A Strategic Evaluation of Nestlé's Issues

1.1 Nestlé S.A.: An Intimate Weave of History, Mission and Values

1.1.1 The major products and services

 Nestlé Breakfast Cereals:

 Position in the Global Market:

 A Wide Range of Products:

2 Challenges and Problems:

4 ． Suggestions on promotion of foreign trade level of the

1. He Tao. Research on China's Market-oriented Grain Circulation System. Science

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