Market Study (TOR) For Selected Vegetables

Market Study TOR
Market Study for selected vegetables & fruits in Sudan and the region
1 BACK GROUND
This document sets out the terms of reference for a market study to be conducted on
the supply and demand of the following vegetables and fruits in Sudan
1. Sudanese Been-nuts.
2. Potatoes for table (fresh half-fried).
3. Potatoes for Chip’s making).
4. Onion's.
5. Soya beans.
And the fruits which includes:
6. Orange
7. Grapefruit
8. Lemon
2 OBJECTIVES
 To better understand the current market for the selected vegetables and
fruits (fresh and processed) in [Sudan & the Region].
 To identify potential opportunities for increasing the supply of vegetables
and fruits in the region.
 To recommend strategies for increasing demand for vegetables and fruits in
the region.
3 LOCATION OF THE STUDY AND TARGET MARKET
Location of the study is Sudan and the target market shall be local market and export
regional market (Africa & the Arab worlds, septically Saudi and Gulf countries)
4 TIMELINE AND UNITS

For the purpose of this study the timeline for all data shall be as follows:
Base Year xxxxxxx

Historical Period From: xxxxxx To:xxxxxx
Forecast Period From: xxxxxxx To:xxxxxx
Units Weight: ton Currency: USD
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Market Study TOR
5 SCOPE
This market study shall cover the market for the selected vegetables and fruits in the
local area and the region, including production, supply, price, consumer demand, and
the competitive landscape. It shall also analyze the factors influencing the market, such
as government regulations, technological advancements, and consumer behavior
6 METHODOLOGY
This market study shall employ both primary and secondary research methods. Primary
research methods shall include surveys, interviews, and focus groups with stakeholders
in the local area and the region. Secondary research methods shall include collecting
data from industry publications, government sources, and news reports.
7 TERMS OF REFERENCE
The study shall be conducted as per, but not limited to the following terms of
reference
1. Assess the state of vegetables and fruits and allied product market in Sudan, and
represent actual and retrospective information about the volumes, dynamics,
structure and characteristics of production, imports, exports and consumption
and build a forecast for the market in the medium and long term.
2. Present and elaborate analysis of the main market participants, the price
fluctuations, growth and demand drivers of the market and all other factors,
influencing its development.
3. Estimate the market size and identify the trends
4. Types of vegetables and fruits available in the market Evaluate the quality of
products available in the market;
5. Estimate the current and projected prices of the products (Retail and wholesale
prices)
6. Assess the competition in the market;
7. Analyze the potential opportunities and threats in the market;
8. Identify opportunities for new product development;
9. Gauge consumer preferences and behaviors;
10. Analyze the marketing strategies of competitors;
11. Distribution and transportation
12. Examine the current and projected regulations that could impact the market;
13. Assess the impact of technology on the market.
8 TIMEFRAME
The market study shall begin on [date] and is expected to be completed by [date].
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Market Study TOR
9 DELIVERABLES
 A market report detailing the available data and analysis of supply and
demand of vegetables and fruits in [Sudan and the region].
 Recommendations for increasing the supply and demand of vegetables and
fruits in the region.
The study report shall include but not limited to followings:
 General Information about Sudan;

 Analysis and forecast for the economy of Sudan;
 Analysis and forecast for the vegetables in Sudan;
 Analysis and forecast for the agricultural industry in Sudan;
 Analysis and forecast for development of the vegetables, fruits and (fresh
and processed) market volume (market size), value and dynamics;
 Market breakdown (by origin, by product types/end use segments, etc.);
Volume, dynamics and analysis of domestic production (past, current and
future);
 Analysis of price levels (wholesale, retail, distributors, etc.) and their
dynamics (past, current and future);
 Volume, dynamics and analysis of imports (past, current and future);
 Volume, dynamics and analysis of exports (past, current and future);
 Volume, dynamics and analysis of consumption (past, current and future);
 Characteristics of the main market participants (manufacturers, distributors,
wholesalers, retailers, importers, exporters, Governmental structures, etc.)
and the competitive landscape;
 Profiles of the main companies, producer in Sudan;
 Value chain analysis and structure of price formation;
 Analysis of the factors, influencing the market development (market growth
drivers, restraints, recent state programs, etc.);
 Analysis and forecast of the trends and levels of supply and demand on the
market;
 Forecast for the market development in the medium term (including three
possible scenarios for development).
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Market Study TOR

And the fruits which includes:

3 LOCATION OF THE STUDY AND TARGET MARKET

4 TIMELINE AND UNITS

Base Year xxxxxxx

The study report shall include but not limited to followings:

 General Information about Sudan;

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