Mahindra Case
Mahindra Case
Mahindra Case
BY GROUP - 10
Group Members : Anupam K- 09013 Anand REDeepak NitinPrateekPunith MRoshan 09007 09032 09066 09072 09076 09084
For over two decades, Mahindra Tractors is the undisputed leader of the Indian tractor market, which is the largest tractor market in the world. But company has recently filed a dip in its domestic sales and facing few issues which has lowered its stock process too. M&M is perceived lesser advanced in technological ability as compared to foreign players. Also labor productivity is quite low compared to competitors. One of the major issues is its major dependence on the rural sector. The company should concentrate more on strategies like cost advantage and differentiation which can help them in providing low cost farming solutions to farmers.
Additional Insights:
There are many poor people and various tribal community of India which owns land but dont have money to afford for tractors and to do agriculture that is why their land remains barren. So Mahindra should adopt some project for helping those poor in agriculture as a part of their Corporate Social Responsibility (CSR). Either they can start giving Tractors on rent at affordable price or by allowing 3-4 farmers to buy tractor together. They can also help them in various agriculture operations like providing seeds, irrigation facilities, agricultural inputs etc. Due to this they will be able to increase their brand awareness and there is possibility of more penetration in rural market.