An Ancient Water Town Revived: The Case of Zhujiajiao, Shanghai
An Ancient Water Town Revived: The Case of Zhujiajiao, Shanghai
An Ancient Water Town Revived: The Case of Zhujiajiao, Shanghai
Central City
Role of Local Government: Planning Framework Qingpu District Regional Framework Plan Master Plan Qingpu District New Town Zhujiajiao Town Centre Framework Plan Regulatory Plan Historic District Preservation Plan Transport and Infrastructure Plan Urban Design of Key Areas (Dadian Lake, Xiangningbing Rd. etc.)
New town
Cost
Historic conservation and tourism development: RMB 283 millions (3.3%) Environment and infrastructure: RMB 1.616 billions (19.0%) Land development and housing provision: RMB5.961 billions (70.2%) Bank interest: RMB 640 millions (7.5%) Total cost: RMB 8.5 billions Deficit at the end of 2009: RMB 1.81 billions Estimated income from land sales in the future: RMB 5 billions
Role of Academia
Consulting services town planning, architecture and landscape design, tourism development Training courses for capacity-building of local officials and professionals
Workshops and seminars to share knowledge and disseminate best practices of sustainable urban development (such as ADBTongji Urban Knowledge Hub )
Lessons
(1) Over-dependence of local revenue on land sales. (2) Dominance of speculative buying in the housing market, resulting in high vacancy in the new town. (3) Negative impact of over-commercialization on local residence, historic conservation and tourism development.
Challenges
(1) How to generate more revenue from tourism development with the reduction of land sales in the future. (2) How to control over-commercialization taking place in a large
mount of private property which is owned by local residents.
(3) How to attract young people living and working in the ancient water town when local society is getting ageing.
Future Innovations
(1) Most importantly, to generate more revenue from tourism development through providing more unique products (such as cultural events, museums and home-based hostels with local characteristics ), so as to encourage tourists to stay overnight and to spend more. (2) To provide training programs for local residents in tourismrelated businesses to enhance their competitiveness in the labour market. (3) To create financial mechanism for encouraging local residents to upgrade conditions of their traditional houses through providing modern amenities and without damaging historic values of traditional buildings, so as to improve the quality of local living and to enhance the market value of traditional buildings in tourism development.
Thank You!