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    New Age of PR

    Uploaded by

    Aakriti Pant

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd

    New Age of PR

    Uploaded by

    Aakriti Pant
    6 views22 pages

    Original Title

    3. New Age of PR

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    © © All Rights Reserved

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    PDF, TXT or read online from Scribd

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    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    6 views22 pages

    New Age of PR

    Uploaded by

    Aakriti Pant

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 22

    What we’ll cover today...

    Participatory Media Micro Blogging

    Executive Blogs Influencer Outreach


    Read / Write User Generated Content

    Mobile Web 2.0: Web Apps Idea Blogs Blogs & RSS:
    A Primer for PR Execs Web 2.0 News Release & Wire
    Flogs Live Streaming
    Cloud Computing
    Interactive Expert Blogs
    Mind Streaming
    True Multimedia

    PR 2.0
    Astroturfing

    Social Tagging Photo Sharing

    Social News Video Sharing Social Networking Crowdsourcing


    Open Innovation
    Social Media & Social Networking: PR 2.0:
    Aggregators
    Web 2.0 Syndication & Contact Book The Future Co-creation

    File Sharing Slide Sharing Applications


    Social Bookmarking Advisory Boards
    Wikis

    By Dr Samir Kapur
    Web 2.0:
    A Primer for PR Execs
    What is Web 2.0?
    Web 2.0 / The Participatory Web
    9

    Web 1.0 Web 2.0


    Publishers Publishers
    Web 2.0

    Audience Audience

    Web 2.0 / The Participatory Web


    10

    Web 2.0 / The Participatory Web / Where’s the Mouse?


    11

    Web 2.0 puts YOU, the user in control


    12

    And coupled with mainstreaming of Web access...


    13

    “To find something comparable you


    have to go back 500 years to the
    printing press, the birth of mass media.
    Technology is shifting power away
    from the editors, the publishers, the
    establishment, the media elite. Now it’s
    the people who are taking control.”

    Rubert Murdoch

    We have a Web 2.0 media revolution on our hands


    14

    So what for PR?


    7 Implications
    15

    Online PR / Managing what others


    say about you online

    Online Marketing / Managing what


    you say about yourself online

    The fundamentals stay the same...


    16

    WOULD YOU
    RECOMMEND
    US?

    1 / PR matters more than ever because what others say


    about you is more important than what you say about yourself
    17

    How likely would you be to recommend us?

    0 1 2 3 4 5 6 7 8 9 10
    10

    Detractors Neutrals Promoters


    18

    “A 12% increase in NPS correlates


    to a doubling of growth”
    19

    1 / PR matters more than ever because what others say


    about you is more important than what you say about yourself
    21

    1 / PR matters more than ever because what others say


    about you is more important than what you say about yourself
    22

    2 / But our PR contact book needs to be updated to include


    a new generation of media influencers
    23

    3 / We need to befriend Google, the world’s reputation


    management system - and tomorrow’s PR metric
    24

    Die Press Release! Die, Die, Die!


    Tom Foremski - Financial Times

    4 / We need to embrace Web 2.0 interactivity


    25

    5 / And go beyond the written word


    26

    “Something remarkable is worth talking


    about. Worth noticing. Exceptional. New.
    Interesting. It’s a Purple Cow. Boring
    stuff is invisible. It’s a brown cow. …
    Remarkable marketing is the art of
    building things worth noticing right into
    your product or service.”

    Seth Godin

    6 / But it’ll be what we do, not what we say that matters


    27

    7 / PR evolving from messaging to igniting conversations

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