LEMERY COLLEGES, INC.

Bonifacio St., Bagong Sikat, Lemery Batangas

COLLEGE DEPARTMENT
Chapter IV

PRESENTATION, ANALYSIS, AND INTERPRETATION OF DATA

This chapter presents the results, analysis, and interpretation of data based on

the responses gathered from the respondents through questionnaires. The data presented

were analyzed and interpreted in response to the problem raised in the study. In order to

have a clear analysis and interpretations, tables are presented.

1. Profile of the Respondents

The respondents of the study were composed of one-hundred-two (102) guests

that stayed on the selected resorts in the 1st District of Batangas. The profile of the

respondents was described in terms of their age, sex, educational attainment, and how

often they visit the resort.

These were all presented from Table 4.1.1 to Table 4.1.3 with the complete

tabulation in order to facilitate better reading and analysis of the study.

1.1. Age;

Table 4.1.1 shows the frequency and percentage of respondents according to

their Age. Age is basically the length of time that a person has lived or a thing existed.

This term was used in the study to determine or measure how many respondents

belonged to the age bracket given below.

 LEMERY COLLEGES, INC.
Bonifacio St., Bagong Sikat, Lemery Batangas
COLLEGE DEPARTMENT
Table 4.1.1
Distribution of Respondents in terms of Age
Age bracket Frequency Percentage Rank
18-28 66 64.7 1
29-39 30 29.4 2
40-50 3 2.9 3
51 and above 3 2.9 3
Total 102 100.0

The table above shows that the majority of the respondents are 18 to 28 years of age

with the percentage of 64.7 or a frequency of sixty-six (66) respondents, followed by 29

to 39 years old with the percentage of 29.4, and it shows that the remaining respondents

are 40-50 years old and 51 and above with has both percentage of 2.9.

This indicates that most of the Guests belong to the age bracket of 18 to 28 years

old seeking adventure and creating moments with their friends and families. Younger

generation tend to explore the environment because they are still young and physically

fit to explore water & nature base activities. As Supported by the study of Im (2018),

young people or now already known as millennials would prefer to spend money to

travel and visit nature tourism because of their insufficient exposure to nature. They are

starting to engage in the natural environment since they were unable to do so when they

were still young due to being exposed to digital technology. More and more attractions

are utilizing the natural environment to assure that the young travelers will be able to

enjoy nature such as beaches and equestrianism.

 LEMERY
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1.2. Sex Bonifacio St., Bagong
Sikat, Lemery Batangas
COLLEGE
DEPARTMEN
T
The table 4.1.2 presents the distribution of respondents in terms of there

Sex. This term is usually categorized as female or male and it is used to measure the

given bracket below.

Table 4.1.2
Distribution of Respondents in terms of Sex
Sex Frequency Percentage Rank
Male 40 39.2 2
Female 62 60.7 1
Total 102 100.0

The table above presented that sixty two (62) or 60.7 percent of the one hundred

two (102) respondents is Female and the remaining Forty (40) respondents with 39.2

percent is Male.

This means that during the distribution of the questionnaire more females

participated in the study. It can be seen that there is a small difference in the frequency

of female and male respondents. However, this implies that females are already open to

explore the natural environment of beaches and join water-based activities because of

the changes in the behavior of women. Naturally, the female population tends to be

passive and would prefer to stay at home, but now that the behavior and perception of

the female population changes, they are starting to engage in different water-based

activities. As Supported by the study of Sanchez (2018) even the countries with very

strict laws regarding women being seen in the beaches are now adapting to changes
 LEMERY COLLEGES, INC.
Bonifacio St., Bagong Sikat, Lemery Batangas
COLLEGE DEPARTMENT
in the way females behave. They are now becoming one of the main populations to

enjoy the natural scenery of water and coastal areas. Addition to this, water-based

activities are starting to be appealing to females such as kayaking and water skiing.

1.3. Educational Attainment; and

The table 4.1.3 presents the distribution of respondents in terms of their

Educational Attainment. This term is usually used to determine the person's educational

attainment in life and it is used to measure the given bracket below.

Table 4.1.3
Distribution of Respondents in terms
of Educational Attainment
Educational Frequency Percentage Rank
Attainment
Primary level 6 5.9 3
Secondary 38 37.3 2
Level
Tertiary Level 58 56.9 1
Total

The table above shows that the majority of the respondents did finsh Tertiary

level of education with the percentage of 56.9 or a frequency of fifty eight (58)

respondents,followed by respondents who attain Secondary level of education with the

percentage of 37.3 or a frequency of thirty eight (38) and it shows that the remaining

respondents who only attain Primary level of education with the percentage of 5.9 with

the frequency of 6.
 LEMERY COLLEGES, INC.
Bonifacio St., Bagong Sikat, Lemery Batangas
COLLEGE DEPARTMENT
This means that most of the Guests are in the tertiary level in their educational

attainment.They believe that studying a college is more important for them to be

knowledgeable enough. As revealed by Thompson, M. S. (2021) guests with tertiary-

level education consistently demonstrate a higher inclination towards responsible

environmental behavior. Addition to that, Williams (2020) investigates the relationship

between education levels and environmental behavior. The research reports a

significant correlation between higher education levels and responsible environmental

behavior. The findings suggest that individuals with tertiary-level education tend to

exhibit more environmentally responsible behavior. The implications of these findings

extend beyond a mere association between education and environmental responsibility;

they suggest a potential avenue for targeted interventions and educational initiatives.

Understanding that individuals with tertiary-level education are more likely to engage

in environmentally conscious practices provides a valuable insight for policymakers,

educators, and environmental advocates.

 1.4. How often you visit the resort

The table 4.1.2 presents the distribution of respondents in terms of their How

often they visit the resort. This term is usually used to determine how many times you

visit the resort and it is used to measure the given bracket below.

Table 4.1.4
Distribution of Respondents in terms
of how often they visit the resort
How often you Frequency Percentage Rank
visit the resort
Once a Month 76 74.5 1
Twice a Month 25 24.5 2
Thrice a Month 1 1.0 3
Total 102 100

As for the frequency of visit, more respondents have gone to the resort once a

month with 76 or 74.5 percent, followed by twice a month with 25 or 24.5 percent, and

thrice month with 1 or 1 percent. This means that the respondents have been to the

resort once a month because they already enjoyed their experience at selected resorts in

1st District of Batangas. The place is very preserved and conserved and the beauty of the

natural environment is still present in the place. As cited by Ali (2015), the better

perception of resorts ambiance and staff courtesy, food and beverage products, staff

performance and knowledge, and financial value is likely to develop the customer

satisfaction which eventually in turn into positive behavioral intentions such a revisit

intentions or an intention to recommend it to others.

 LEMERY COLLEGES, INC.
Bonifacio St., Bagong Sikat, Lemery Batangas
COLLEGE DEPARTMENT

2. How may Responsible Environmental Behavior of Guests affect in

terms of:

2.1. Knowledge

This term refers to the Knowledge of environmental issues as well as knowledge

of and skill in environmental action strategies are considered cognitive variables,

meaning that they describe an individual's awareness levels of the issues at hand.( Ang

kaalaman sa mga isyu sa kapaligiran pati na rin ang kaalaman at kasanayan sa mga

estratehiya sa pangkapaligiran ay itinuturing na mga kognitibong baryabol, ibig sabihin,

inilalarawan nito ang antas ng kamalayan ng isang indibidwal sa mga isyu na

kasalukuyang kinahaharap). The table 4.2.1 explains the assessment of the respondents

on how may responsible environmental behavior of guests affect in terms of

knowledge.
 LEMERY COLLEGES, INC.
Bonifacio St., Bagong Sikat, Lemery Batangas
COLLEGE DEPARTMENT
Table 4.2.1
Assesment of the Respodents on how may Responsible
Environmental Behavior of Guest affect in terms of Knowledge
Knowledge WeightedMe Verbal Rank
an
adopted from (Kassim,2023) Interpretation
with ammendments
I actively reduce the usage of water 3.67 Strongly Agree 1
resources to contribute to water saving by only
using what is necessary. (Binabawasan ko ang
paggamit ng tubig sa pamamaraang kung ano
lang ang kailangan ay yon lang nag kukunin).

I always observe environmental 3.56 Strongly Agree 2

cleanliness. (Lagi kong inoobserbahan ang
kalnisan ng aking paligid).

I always remind myself to use reuse, reduce, 3.53 Strongly Agree 3

and recycle. (Lagi ko pinapaalala sa aking
sarili na mag reuse, reduce, at recycle).

I conduct a linen and towel reuse program 3.53 Strongly Agree 3

to avoid using disposable paper towels.
(Gumagamit ako ng mga reusable na panyo at
tuwalya para makaiwas sa paggamit ng
disposable).

COMPOSITE MEAN 3.54 Strongly Agree

Table 4.2.1 shows that guests Strongly Agree to actively reduce the usage of

water resources to contribute to water saving by only using what is necessary which has

a weighted mean of 3.67 and ranked as first (1 st). They also Strongly Agree toI always

observe environmental cleanliness. which has a weighted mean of 3.56 and ranked as

second (2nd) among all indicators. Next are two Statement that are always remind

myself to use reuse, reduce, and

 LEMERY COLLEGES, INC.
Bonifacio St., Bagong Sikat, Lemery Batangas
COLLEGE DEPARTMENT
recycle and conduct a linen and towel reuse program to avoid using disposable paper

towels as third (3rd) from the rank which tied up with a weighted mean as 3.53 and

interpreted as Strongly Agree.

As seen in Table 4.2.1, the statement that is placed in the rank 1 and with a

computed mean of 3.67 and has a verbal interpretation of strongly agree is “I actively

reduce the usage of water resources to contribute to water saving by only using what is

necessary”. This signifies that guest strongly agree to actively reduce the usage of water

and only use what is necessary. the Guests believe that we should just use what is

necessary even in other places like resorts. Since the result is strongly agree, it shows

that guest also agree that we should save water and only use what is needed. As

supported by Wang et al;(2020), Adaptive water management plans, including both

supply-side and demand-side measures, provide water supply utilities guidance during

water shortage situations. Among those measures, short-term demand management,

e.g., water restrictions for outdoor water use, has gained increasing popularity in

reducing water consumption.

On the other hand, Table 4.2.1 indicates that guest strongly agree to always

remind yourself to use reuse, reduce, and recycle with a weighted mean of 3.53 this

signifies that the guest some of the student have a discipline to alwat remind themselves

to do the 3R even in resort. As supported by Marques & Gomez (2022), Reduce, reuse,

and recycle refers to 3Rs’ principle that is

 LEMERY COLLEGES, INC.
Bonifacio St., Bagong Sikat, Lemery Batangas
COLLEGE DEPARTMENT
meant to be a hierarchy, arranged in ascending order of their adverse impacts to the

environment from low to high. Reduction is considered as the most effective and

efficient method for managing waste, particularly in the context of production and

consumption. It can not only minimize the generation of waste but also reduce the cost

for waste transportation, disposal, and recycling. Reuse is the most desirable option

after reduction because a minimum processing and energy use is achieved. When

reduction and reuse become difficult, recycling is desired, that is, a series of activities

by which discarded materials are collected, sorted, processed, and used in the

production of new products.

Moreover, the shows that the statement “I conduct a linen and towel reuse

program to avoid using disposable paper towels” has the same computed weighted

mean as statement number 3 which is 3.53. This signifies that the guest always brings

their own reusable towels instead of buying disposable paper towels. Moreever one of

the reasons why they conduct a linen and towel reuse program is ti reduce the cost that

they will spend in their stay. This was supported by Nuwer (2014), the number of loads

of laundry washed as well as the related water, sewer, energy, and labor costs was

reduced by 17 percent. The author also notes that such programs increase the lifespan of

towels and linens, thus reducing replacement costs.

 LEMERY COLLEGES, INC.
Bonifacio St., Bagong Sikat, Lemery Batangas
COLLEGE DEPARTMENT
2.2. Intention to Act

This term represents the presence of desire of individual towards environment.

(Ito ay tumutukoy sa pagka-karoon ng pagnanais ng isang indibidwal sa kapaligiran).

The table 4.2.2 explains the assessment of the respondents on how may responsible

environmental behavior of guests affect in terms of intention to act.

Table 4.2.2
Assessment of the Respondents on how may Responsible
Environmental Behavior of Guest affect in terms of Intention to Act
Knowledge Weighted Verbal Rank
adopted from (Hayward,1990) Mean Interpretation
with ammendments
We should prioritize the use of environmentally 3.57 Strongly Agree 1
conscious products, such as reusable cloth
shopping bags and
energy-efficient light bulbs, that support
environmental sustainability. (Dapat unahin natin
ang paggamit ng mga environmentally conscious na
produkto, tulad ng mga reusable na tela para sa
shopping bag at mga
energy-efficient na ilaw, na sumusuporta sa
kalikasan).

I always switch off the lights and any electronics 3.56 Strongly Agree 2
before leaving from the room/cottage. (Nagkukusa
ako na patayin ang ilaw at anumang electronic
device bago umalis sa kwarto o kubo).

I make an effort to use refillable containers for 3.51 Strongly Agree 4

hand soap and shampoo in the bathroom, which
are reusable. (Lagi akong gumagamit ng refillable
na sabon at shampoo kapag gumagamit ako ng
palikuran).
 LEMERY COLLEGES, INC.
Bonifacio St., Bagong Sikat, Lemery Batangas
COLLEGE DEPARTMENT
I provide our own reusable plates and cups instead 3.53 Strongly Agree 3
buying plastic items to avoid more thrash.
(Kabilang guest,nagdadala kami ng aming
reusable na mga plato at baso imbes na mga
plastic na produkto upang maiwasan ang dagdag
na basura).

COMPOSITE MEAN 3.54 Strongly

Agree

The table above shows that guests strongly agreed that prioritizing the use

of environmentally conscious products, such as reusable cloth shopping bags and

energy-efficient light bulbs, that support environmental sustainability should be

practiced which has a weighted mean of 3.57 with the rank of 1. Nguyen (2020)

investigates consumer choices and preferences for eco-friendly products. The study

highlights a prevalent inclination among participants to prioritize the use of

environmentally conscious products, reflecting a weighted mean similar to the

current study's finding. This implies that the inclination to prioritize

environmentally conscious products is not isolated to a specific demographic or

location but appears to be a broader consumer sentiment. This shared perspective

has implications for businesses and industries aiming to meet consumer demands

and align their offerings with sustainability goals. As also portrayed in table, guests

strongly agreed that switching off the lights and any electronics before leaving from

the room/cottage is necessary with a computed mean of 3.56. Patel (2019) focuses

on eco-friendly practices in
hotel stays, with a specific emphasis on guest behavior. The study highlights the

importance guests place on switching off lights and electronics before leaving their

accommodations as part of responsible environmental behavior. This behavior is

considered necessary by guests for responsible environmental practices. This

implies that that the expectation for responsible environmental behavior is not

isolated but rather a shared sentiment among guests, transcending individual

preferences. Such collective awareness creates an opportunity for the hospitality

industry to proactively integrate eco-friendly practices into their operations, aligning

with the growing demand for sustainable and responsible tourism.

Furthermore, the table shows that guests provide their own reusable plates

and cups instead buying plastic items to avoid more trash with a computed mean of

3.53 and is interpreted as strongly agree. Johnson (2022) explores guest preferences

and sustainable practices in hospitality, specifically focusing on behaviors related to

waste reduction. The research delves into guests' inclination to use reusable plates

and cups instead of disposable plastic items. The findings reveal a positive

correlation between guest preferences for sustainable practices and the active

adoption of eco-friendly alternatives. This implies that guests who express a

preference for sustainable practices are more likely to actively engage in

environmentally friendly behaviors, such as bringing their own reusable plates and

cups.
 Thus, understanding the motivations that drive guests to provide their own

reusable items is crucial for resort management seeking to enhance their

sustainability initiatives.

2.3. Locus of control

This term refers to iindividual’s belief in whether or not he or she has the ability

to bring about change through his/her be-havior. (paniniwala ng isang indibidwal kung

may ka-kayahan ba siya o wala na makapagdulot ng pagbabago sa pamamagitan

ngkaniyang pag-uugali). The table 4.2.3 explains the assessment of the respondents on

how may responsible environmental behavior of guests affect in terms of locus of

control.

Table 4.2.3
Assessment of the Respodents on how may Responsible
Environmental Behavior of Guest affect in terms of Locus of Control
Knowledge Weighted Verbal Rank
adopted from (Kassim,2023) Mean Interpretation
with ammendments
I believe that individuals should assume 3.66 Strongly Agree 1
responsibility for environmental issues. (Ako'y
naniniwala na ang mga indibidwal ay dapat
magkaroon ng responsibilidad para sa mga isyu
sa kalikasan).

I actively encourage others to practice waste 3.43 Strongly Agree 4

sorting. (Ako ay aktibong nag-eengganyo ng
 LEMERY COLLEGES, INC.
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COLLEGE DEPARTMENT
iba na magpraktis ng paghihiwalay ng basura.)

I consider environmental concerns when making 3.50 Strongly Agree 3

purchasing decisions. (Iniisip ko ang mga isyung
pangkalikasan kapag ako'y nagdedesisyon sa
aking mga pagbili).

We should start to conserve water, use solar 3.62 Strongly Agree 2

paneled lights, and recycle old clothes into bag
to contribute ỉn protection of environment.
(Dapat tayong magsimula ng pagtitipid ng tubig,
gumamit ng mga solar panel na ilaw, at mag-
recycle ng mga lumang damit upang makatulong
sa
pag-aalaga ng kalikasan).

COMPOSITE MEAN 3.55 Strongly Agree

The table above shows that guests strongly agrees that individuals

should assume responsibility for environmental issues with a computed

mean of 3.66. As supported by Clark (2023), understanding the role of

education in shaping guests' attitudes and behaviors towards environmental

responsibility can enhance the overall comprehension of the factors

influencing their perspectives. This implies that, promoting environmental

education, resorts not only empower guests to make responsible choices but

also contribute to the broader objective of sustainable tourism. This

proactive stance positions resorts as leaders in responsible tourism,

attracting environmentally conscious travelers and positively influencing the

destinations in which they operate.

 The table also shows that guests strongly agreed that starting to

conserve water, use solar paneled lights, and recycle old clothes into bag to

contribute ỉn protection of environment is a must with a computed mean of

3.62. Taylor (2023) examined the environmental behavior of tourists in

sustainable resorts. Utilizing surveys and observational data, the research

aimed to identify factors influencing responsible environmental behavior

among resort guests. The findings suggested that guests staying in resorts

with strong sustainability practices were more likely to engage in responsible

behaviors such as water conservation, using eco-friendly lights, and

repurposing old clothes. This study supports the idea that the environmental

initiatives adopted by resorts can positively influence guests' behaviors,

aligning with the result that guests strongly agree with environmentally

friendly practices. This implies that, resorts should communicate their

sustainability efforts effectively to guests. Informational materials, signage,

and guided tours that highlight the resort's commitment to environmental

protection can enhance guests' awareness and encourage the adoption of

responsible behaviors.

Moreover, the table also shoes that guest strongly agrees that

considering environmental concerns when making purchasing decisions is

necessary. Martinez (2022) focused on investigating the impact of green

advertising on consumer preferences. Through surveys and content analysis

 of eco-friendly advertisements, the study aimed to identify how marketing

messages influenced consumers' attitudes towards environmentally

responsible behavior. The findings suggested that exposure to green

advertising positively influenced consumers to consider environmental

concerns in their purchasing decisions. Consumers who were exposed to

messages emphasizing the eco-friendly aspects of products were more

likely to express a sense of responsibility in their choices. This implies that

the potential influence of marketing messages in shaping environmentally

conscious attitudes. Being exposed to advertisements that emphasize the

eco-friendly aspects of products may serve as a catalyst for individuals to

prioritize sustainability when making purchasing decisions. This awareness

not only aligns with the guests' strong agreement on considering

environmental concerns but also points to the broader impact of marketing in

fostering responsible consumer behavior.

2.4. Attitude

This term refers to positive or negative feelings regarding environment.

(Positibong o negatibong damdamin hingill sa kapa-ligiran). The table 4.2.4 explains

the assessment of the respondents on how may responsible environmental behavior of

guests affect in terms of attitude.

 LEMERY COLLEGES, INC.
Bonifacio St., Bagong Sikat, Lemery Batangas
COLLEGE DEPARTMENT

Table 4.2.4
Assesment of the Respodents on how may Responsible
Environmental Behavior of Guest affect in terms of Attitude
Knowledge WeightedMe Verbal Rank
an
Interpretation

I use energy-efficient appliances. (Gumagamit 3.46 Strongly Agree

ako ng mga kagamitang matipid sa enerhiya).

I must not arbitrarily abandon pets that can 3.53 Strongly Agree
destroy the greenery inside the resort. (Hindi ko
basta basta iinwan ang aking alagang hayop na
maaring sumira ng mga halaman sa loob ng
resort).

For self-discipline, I carry own water cup/water 3.54 Strongly Agree

bottle to avoid plastic bottles. (Nagdada ako ng
sarili kong baso/tubigan para maiwasan ang
pagbili ng plastic bottle).

I always remind my friends and family to sort 3.48 Strongly Agree

their waste, based on their recyclability. (Lagi
kong pinapaalala sa mga kapamilya ko at
kaibigan na paghiwalayin ng ayos ang kanilang
mga basura).

COMPOSITE MEAN 3.50 Strongly Agree

Table 4.2.4 shows that guest is strongly agree to carry their own

water cup/water bottle to avoid plastic bottles which has weighted mean of

3.54 and ranked as first (1st), also they strongly agree that it must not

arbitrarily abandon pets that can destroy the greenery inside the resort

which has a weighted mean of 3.53 and ranked as second (2nd). The next is

also they strongly agree to always remind their friends and family to sort
their waste based on recylability which has a weighted mean of 3.48 and

ranked as third (3rd), and the last is strongly agree that they use energy

efficient appliances which has a weighted mean of 3.46 and ranked as

fourth(4th).

As seen in Table 4.2.4 the statement that is placed in the rank 1 and

with a computed mean of 3.54 and has a verbal interpretation of strongly

agree is “For self-discipline, I carry own water cup/water bottle to avoid

plastic bottles”. Davis (2021) investigated the impact of personal

accountability on plastic waste reduction behaviors. The findings indicated

that individuals who exhibited a strong sense of personal accountability,

such as carrying their own water cup or bottle to avoid plastic bottles, were

more likely to engage in environmentally responsible behavior. This implies

that providing reusable water stations, distributing eco-friendly water bottles,

or implementing awareness campaigns can create an environment that

aligns with guests' strong inclination toward reducing plastic waste.

Moreover, recognizing the impact of personal accountability can guide

resorts in developing comprehensive sustainability programs that empower

guests to make responsible choices during their stay.

The table also shows that guests strongly agreed to not arbitrarily

abandon pets that can destroy the greenery inside the resort. Cheng (2019)

delved into the dynamics of human-animal interactions in resort settings,

specifically examining visitor preferences. Utilizing surveys and preference

assessments, the research aimed to understand how guests valued and

interacted with animals within resort environments. The findings suggested

that guests tended to strongly agree with practices that foster positive

human-animal interactions and discourage actions like arbitrarily

abandoning pets. This implies that fostering a pet-friendly environment that

aligns with guests' values, resorts not only contribute to the welfare of

animals but also enhance the overall guest experience. Moreover,

recognizing the importance guests place on responsible pet interactions can

guide resorts in creating a sustainable and harmonious coexistence between

guests and the natural environment.

Furthermore, the table shows that guest strongly agrees that

reminding their friends and family to sort their waste, based on their

recyclability is necessary with a weighted mean of 3.48. Pablo (2019)

focused into the psychological factors influencing waste sorting behaviors,

comparing the behaviors of tourists and locals. Through surveys and

psychological assessments, the research aimed to understand how

psychological factors, such as perceived responsibility, influenced waste

sorting practices. The findings suggested that guests were more likely to

strongly agree with waste sorting practices when they perceived a sense of

responsibility and felt a connection to the destination. This implies that, the
 importance of fostering a sense of responsibility among guests and

encouraging a connection to the resort environment. Resorts can leverage

this insight by incorporating educational campaigns and activities that

enhance guests' understanding of their role in sustainable waste

management, fostering a more responsible and environmentally conscious

guest community.

2.5. Personal Responsibility

This term means recognizing that your actions matter and you consider their

consequences for yourself, others, as well as the world around you. (Ito ay pagkilala sa

mga sariling aksyon at pagtanggap ng mga maaring epekto nito sayo, sa ibang tao at sa

mundo). The table 4.2.5 explains the assessment of the respondents on how may

responsible environmental behavior of guests affect in terms of locus of control.

 LEMERY COLLEGES, INC.
Bonifacio St., Bagong Sikat, Lemery Batangas
COLLEGE DEPARTMENT

Table 4.2.5
Assesment of the Respodents on how may Responsible
Environmental Behavior of Guest affect in terms
of Personal Responsibility
Knowledge WeightedMe Verbal Rank
an
Interpretation
I refrain from using plastic items when igniting 3.51 Strongly Agree
a fire for grilling or cooking to prevent cross
contamination and pollution. (Iniwasan ko ang
paggamit ng mga plastic na bagay sa
pagsisimula ng apoy sa pagluluto ng pagkain
upang maiwasan ang polusyon).

When I choose the place where I will be 3.44 Strongly Agree

staying, I check if the resorts adopt
sustainability practices (ex. garbage
segregation, rainwater reuse, recycling garbage)
(Sa pagpili ko ng lugar na aking pupuntahan ay
inaalam ko muna kung ang resort ay nagaadopt
ng sustainable practices gaya ng paghihiwalay
ng mga basura at iba pa).

I prefer using products that uses 3.47 Strongly Agree

biodegradable packaging or seal. (Mas
pinipili kong gumamit ng mga produkto na
mayroong biodegradable na lalagyan).

I read labels on products to see if the contents 3.26 Strongly Agree

are environmentally safe. (Binabasa ko ang
labels ng produkto para makita kung ligtas ito
para sa kalikasan).

COMPOSITE MEAN 3.42 Strongly Agree

 LEMERY COLLEGES, INC.
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Table 4.2.5 shows the commitment of guests to environmentally

responsible practices, as reflected in their responses. The top-ranking item,

with a compelling weighted mean of 3.51, reveals that guests strongly agree to

abstain from using plastic items when igniting a fire for grilling or cooking. This

conscious choice is driven by the desire to prevent cross-contamination and

pollution. Following closely, guests express a strong preference for products

utilizing biodegradable packaging or seals, garnering a noteworthy weighted

mean of 3.47 and securing the second rank. Additionally, their environmentally

conscious behavior extends to their choice of accommodations, with a

weighted mean of 3.44 and a third-place ranking, emphasizing their inclination

to check if resorts adopt sustainability practices such as garbage segregation,

rainwater reuse, and recycling. Lastly, guests strongly agree that they actively

read product labels to ascertain the environmental safety of contents, earning

a respectable weighted mean of 3.26 and securing the fourth rank. These

findings collectively underscore the guests' holistic commitment to sustainable

practices, shaping their preferences in activities, product choices, and even

the selection of accommodation.

The table revealed that guests strongly agreed that abstaining from

using plastic items when igniting a fire for grilling or cooking is a must.

Garcia (2023) investigated the relationship between environmental

consciousness and outdoor practices, particularly in natural reserves.

Employing surveys and observational data, the research aimed to

understand how tourists' environmental consciousness influenced their

behaviors in natural settings. The findings indicated that tourists with a high

level of environmental consciousness were more likely to strongly agree

with practices that involved abstaining from using plastic items, especially

during activities like igniting a fire for grilling or cooking. This study

supports the present study's result, emphasizing the importance of

environmental consciousness in promoting responsible environmental

behavior among guests on resorts during outdoor activities. This implies

that fostering environmental consciousness among resort guests can be

instrumental in promoting sustainable practices and a heightened sense of

responsibility, particularly when engaging in activities that have the

potential to impact the natural environment. Resort management can

leverage this insight to implement educational initiatives and create

awareness campaigns that underscore the importance of abstaining from

plastic use during outdoor activities, thus contributing to a more eco-

friendly and conscious resort environment.

The table also shows that guests prefer using products that uses

biodegradable packaging or seal with a weighted mean of 3.47 ans was

interpreted as strongly agree. Wong (2020) indicated that consumers,

regardless of cultural background, strongly preferred products with

biodegradable packaging emphasizing the universal consumer preference

for products with eco-friendly packaging. This implies that as consumers

increasingly prioritize eco-conscious choices, the resort industry can

leverage this trend by adopting and promoting products with biodegradable

packaging, aligning with guests' preferences and contributing to the

broader global sustainability movement. This not only enhances the

resort's eco-friendly image but also positions it as a conscientious choice

for environmentally conscious consumers, thereby fostering a sustainable

and responsible consumer culture within resort settings.

Summary of Composite Mean

Table 4.2.6 shows the summary of the composite mean of the level of agreement of

how may responsible environmental behavior of Guest affect in terms of

Knowledge, Intention to Act, Locus of Control, Attitude, Personal Responsibility.

 Table 4.2.6
Summary of Composite Mean
Variables Weighted Mean Verbal Rank
Interpretation

Knowledge 3.57 Strongly Agree 1

Intention to Act 3.54 Strongly Agree 3

Locus of Control 3.55 Strongly Agree 2

Attitude 3.50 Strongly Agree 4

Personal Responsibility 3.42 Strongly Agree 5

Grand Mean 3.52 Strongly Agree

The table above shows that when regards to the Responsible

Environmental Behavior of Guests in terms of knowledge, it has a general

composite mean of 3.57. This was interpreted as a “strongly agree” and

ranked first. This means that guests generally exhibit a high level of

awareness and understanding regarding Responsible Environmental

Behavior. It signifies a prevailing sentiment among guests that aligns with

sustainable practices, indicating a proactive approach to minimizing

environmental impact during their stay. Smith (2019) explored the impact of

environmental education on tourists' responsible behavior in resort settings.

The research found a positive correlation between the level of environmental

education provided to guests and their responsible behavior. Guests who

received more comprehensive environmental education tended to exhibit a

higher awareness and understanding of responsible environmental behavior,

supporting the notion that knowledge plays a significant role in shaping

guests' attitudes and actions.

Then, followed by the Responsible Environmental Behavior of

Guests in terms of locus of focus which has an overall composite mean of

3.55 with a verbal interpretation of strongly agree. This means that guests

exhibit a strong tendency to concentrate their focus on environmentally

responsible actions. The elevated composite mean suggests a shared

commitment to specific aspects, such as waste reduction, energy

conservation, or sustainable practices, reflecting a collective awareness and

dedication to making a positive impact on the environment during their stay.

Miller (2022) explored the influence of guest perceptions on their locus of

focus for responsible environmental behavior in resorts. The research

revealed that guests' positive perceptions of the resort's commitment to

sustainability were strongly associated with an increased focus on

responsible actions. Resorts that effectively communicated their dedication

to environmental responsibility saw a higher composite mean in terms of

guests' concentration on specific aspects of responsible behavior. This

underscores the significance of guest perceptions in guiding their

environmental focus and commitment during their resort stay.

 LEMERY COLLEGES, INC.
Bonifacio St., Bagong Sikat, Lemery Batangas
COLLEGE DEPARTMENT

Furthermore, the table above presented the Responsible Environmental

Behavior of Guests in terms of intention of act with an overall composite mean of

2.54 with verbal interpretation of strongly agree. This means that the intention of act

aspect indicates that guests are not merely passive observers of environmental issues

but are willing to play an active role in contributing to sustainable and responsible

practices. This willingness to translate intention into action bodes well for the overall

efforts aimed at fostering a greener and more eco-friendly hospitality industry. Foster

(2022) investigated the impact of social influence on guests' intention to engage in

responsible environmental actions in resorts. The research found that guests were more

likely to express an intention to act responsibly when they perceived that their peers

and the resort community valued such behaviors. Resorts that fostered a culture of

social influence toward sustainability experienced a higher composite mean in terms

of guests' intention of act. This underscores the importance of social dynamics in

motivating guests to actively contribute to sustainable practices during their resort

stay.
3. The significant difference on the respondents’ assessments on the

above-mentioned variables when grouped according to profile

variables.

The significant difference between the respondent’s assessments on the

knowledge, intention to act, locus of control, attitude, personal responsibility variables

when grouped according to age, sex, educational attainment, and how often they visit

the resort.are hereby presented.

3.1 Age and Variables of the study;

Table 4.3.1 shows the significant difference of the responsible environmental

behavior of guests on resorts in their Age.

Table 4.3.1
Difference on responsible environmental behavior of guests in terms of
Age
Variables p-values Computed Decision Interpretation
f-values on Ho

Knowledge 0.06 2.56 Failed to Reject Not Significant

Intention to 0.03 3.14 Rejected Significant

Act
Locus of 0.38 1.03 Failed to Reject Not Significant
Control

Attitude 0.33 1.15 Failed to Reject Not Significant

Personal 0.72 0.45 Failed to Reject Not Significant

Responsibility
 LEMERY COLLEGES, INC.
Bonifacio St., Bagong Sikat, Lemery Batangas
COLLEGE DEPARTMENT

It was clearly shown in table 4.3.1 that there is no significant difference

when it comes to the Responsible Environmental Behavior of Guests on Resorts in

terms of Knowledge when grouped according to Age. As indicated by the p values

of .06 which is more than the .05 level of significance. This means that age does not

play a discernible role in influencing the level of knowledge regarding Responsible

Environmental Behavior. This also suggests that individuals across various age

groups exhibit a similar understanding and awareness of environmentally

responsible practices when staying at resorts. Smith (20210 involved a cross-

generational analysis of responsible environmental behavior during resort stays. The

study found that, despite potential assumptions about generational differences, there

was no significant variation in knowledge levels when guests were grouped

according to age. The p-values indicated a lack of statistical significance,

emphasizing that age does not influence the understanding and awareness of

environmentally responsible practices among resort guests. This challenges

stereotypes and underscores the importance of adopting universal approaches in

promoting responsible behavior across diverse age groups.

The table also shows that there is a significant difference when it comes to

the Responsible Environmental Behavior of Guests on Resorts in

terms of Intention to Act when grouped according to Age. As indicated by the p

values of .03 which is less than the .05 level of significance. This means that that

certain age groups within the sample may exhibit a stronger inclination or

motivation to translate their awareness of responsible environmental practices into

concrete actions during their stay at resorts. This could be attributed to generational

differences, varying levels of environmental consciousness, or differing attitudes

towards sustainable behaviors. Walker (2019) focused on age-related factors

influencing guests' willingness to engage in responsible environmental practices at

resorts. He revealed that certain age groups were more inclined to translate their

awareness into concrete actions during their resort stay. The findings emphasized

the need for targeted strategies and initiatives tailored to specific age groups to

effectively encourage responsible environmental behavior.

Moreover, the table above shows that the three (3) remaining variables

which are Locus of Control, Attitude and Personal Responsibility academic

discipline and academic performance were not significant when grouped into their

age. This signifies that regardless of their age, guests exhibit similar levels of these

variables concerning environmentally responsible practices. The findings

underscore the notion that age may not be a decisive determinant in shaping certain

attitudes and behaviors related

to environmental responsibility, urging further exploration of other potential

influencers. Reynolds (2018) involved a cross-generational analysis of the variables

attitude and personal responsibility in relation to responsible environmental

behavior in resorts. The study found no significant difference in attitude and

personal responsibility when guests were grouped by age. Regardless of age, guests

exhibited similar levels of these variables concerning environmentally responsible

practices. The findings emphasized that age may not be a decisive determinant in

shaping certain attitudes and behaviors related to environmental responsibility,

encouraging further investigation into other potential influencers.

 LEMERY COLLEGES, INC.
Bonifacio St., Bagong Sikat, Lemery Batangas
COLLEGE DEPARTMENT

3.2 Sex and Variables of the study;

Table 4.3.2 shows the significant difference of the responsible

environmental behavior of guests on resorts in their sex.

Table 4.3.2
Difference on responsible environmental behavior of guests in terms of
Sex

Variables p-values Computed Decision Interpretation

f-values on Ho

Knowledge 0.19 -1.31 Failed to Reject Not Significant

Intention to 0.30 1.04 Failed to Reject Not Significant

Act
Locus of 0.99 0.02 Failed to Reject Not Significant
Control

Attitude 0.98 0.03 Failed to Reject Not Significant

Personal 0.68 0.41 Failed to Reject Not Significant

Responsibility

As the results were interpreted all variables got a verbal

interpretation of not significant when grouped into the respondent’s sex. This

indicates a gender-neutral stance in the context of environmentally

responsible practices, highlighting that both men and women share

comparable levels of understanding, intention, and attitudes regarding

responsible environmental behavior. The uniformity in these variables

 across genders underscores the importance of adopting inclusive

approaches when designing initiatives and interventions aimed at promoting

sustainability within the hospitality industry. Davis (2020) focused on gender-

neutral approaches to promoting responsible environmental behavior in the

hospitality sector. The research found that men and women exhibited

comparable levels of understanding, intention, and attitudes regarding

responsible environmental behavior. The study emphasized the importance

of adopting inclusive and gender-neutral strategies in promoting

sustainability within the hospitality industry, recognizing the uniformity in

these variables across genders. In relation to this, Carter (2019) conducted

a cross-gender analysis of responsible environmental intentions among

resort guests. The study revealed that both men and women expressed

comparable intentions to understand and act responsibly during their resort

stay. The findings underscored the gender-neutral stance in responsible

environmental intentions and highlighted the need for inclusive strategies in

promoting sustainability within the hospitality industry.

 3.3 Educational Attainment and Variables of the study;

Table 4.3.3 shows the significant difference of the responsible

environmental behavior of guests on resorts in their educational attainment.

Table 4.3.3
Difference on responsible environmental behavior of guests in terms of
Educational Attainment

Variables p-values Computed Decision Interpretation

f-values on Ho

Knowledge .22 1.55 Failed to Reject Not Significant

Intention to .11 2.22 Failed to Reject Not Significant

Act
Locus of .02 3.87 Rejected Significant
Control

Attitude .20 1.64 Failed to Reject Not Significant

Personal .020 4.07 Rejected Significant

Responsibility

It was clearly shown in table 4.3.3 that there is no significant

difference when it comes to the Responsible Environmental Behavior of

Guests on Resorts in terms of Knowledge, Intention to Act and Attitude to

the educational attainment of the respondents. This means that irrespective

of their educational backgrounds, exhibit comparable levels of awareness,

intention to engage in environmentally responsible actions, and attitudes

toward responsible environmental behavior. Walker (2018) examined the

influence of educational attainment on responsible environmental behavior

in resort guests. He revealed that guests with different levels of educational

attainment exhibited comparable levels of awareness, intention to engage in

environmentally responsible actions, and attitudes toward responsible

environmental behavior. This suggests that irrespective of educational

backgrounds, guests share similar perspectives on responsible

environmental practices during their resort stays. Moreover, Martinez (2019)

focused on the relationship between educational attainment and responsible

environmental intentions among resort patrons. The study revealed no

significant difference in knowledge, intention to act, and attitude when

guests were grouped by their educational backgrounds. Regardless of

educational attainment, resort patrons exhibited comparable levels of

awareness, intention to engage in environmentally responsible actions, and

attitudes toward responsible environmental behavior. The study highlighted

the universality of responsible environmental intentions among guests with

different educational backgrounds.

The table also shows that there is a significant difference when it

comes to the Responsible Environmental Behavior of Guests on Resorts in

terms of locus of control and Personal Responsibility when grouped

according to educational attainment of the respondents. This suggests that

higher educational attainment might be associated with a stronger

perception of control over one's environmental impact, potentially influencing

Responsible Environmental Behavior. Miller (2020) investigated the

influence of higher education on locus of control and personal responsibility

in responsible environmental behavior among resort guests. He revealed

that higher educational attainment was associated with a stronger

perception of control and personal responsibility. This suggests that higher

education may contribute to shaping guests' attitudes and behaviors related

to responsible environmental practices during their resort stays.

 LEMERY COLLEGES, INC.
Bonifacio St., Bagong Sikat, Lemery Batangas
COLLEGE DEPARTMENT

3.4. How often they visit the resort and Variables of the Study.

Table 4.3.1 shows the significant difference of the respondent

assessment when regards to the challenges of distance learning in how often they visit

the resort.

Table 4.3.4
Difference on responsible environmental behavior of guests in terms of
How often they visit the resort

Variables p-values Computed Decision Interpretation

f-values on Ho

Knowledge 0.22 1.55 Failed to Reject Not Significant

Intention to 0.11 2.22 Failed to Reject Not Significant

Act
Locus of 0.02 3.87 Rejected Significant
Control

Attitude 0.20 1.64 Failed to Reject Not Significant

Personal 0.02 4.07 Rejected Significant

Responsibility

It was clearly shown in table 4.3.4 that there is no significant

difference when it comes to the Responsible Environmental Behavior of

Guests on Resorts in terms of Knowledge, Intention to Act and Attitude to

how often they visit the resort. This means that guests, whether occasional

or frequent visitors, share comparable levels of commitment to

 environmentally conscious practices. It suggests that factors such as

awareness, motivation, and attitude remain relatively stable and are not

significantly influenced by the frequency of resort visits. Turner (2021)

investigated the consistency of responsible environmental practices among

frequent and occasional resort patrons. The research found that both

frequent and occasional visitors exhibited comparable levels of commitment

to environmentally conscious practices. The study emphasized that factors

influencing responsible environmental behavior, such as awareness,

motivation, and attitude, remain consistent across different frequencies of

resort visits.

The table also shows that there is a significant difference when it

comes to the Responsible Environmental Behavior of Guests on Resorts in

terms of locus of control and Personal Responsibility when grouped

according to how often they visit the resort. This suggests that guests, based

on how often they visit the resort, exhibit divergent levels of perceived

control over their actions and a distinct sense of personal responsibility

regarding environmentally responsible behaviors. Smith (2020) focused on

examining personal responsibility in responsible environmental behavior

among resort guests based on the frequency of their visits. The study

revealed a significant difference in personal responsibility when guests were

grouped according to how often they visit the resort. Guests with varying
 visit frequencies exhibited distinct levels of personal responsibility regarding

environmentally responsible behaviors. This suggests that the regularity of

resort visits may play a role in shaping guests' sense of responsibility for

their environmental impact during their stays.

4. Proposed recommendations to encourage guest to become

environmentally responsible

Consistent Environmental Education Programs

To foster a culture of environmental responsibility across all age,

resorts can establish consistent environmental education programs. The

absence of a significant difference in knowledge levels based on age

indicates an opportunity to create inclusive initiatives that cater to the

diverse needs of guests. These programs should go beyond mere

information dissemination and actively engage guests in understanding and

adopting responsible environmental practices. Through workshops,

interactive displays, and informational signage strategically placed

throughout the resort, guests of all ages can gain insights into the

environmental impact of their choices. Emphasizing the connection between

sustainable practices and the overall guest experience is crucial, making the

education seamlessly integrated into various aspects of their stay. Whether

through guided tours, recreational activities, or digital materials accessible

via mobile apps, resorts can ensure that the educational content is easily

accessible and engaging. By consistently reinforcing the importance of

responsible behavior, resorts not only empower guests with knowledge but

also inspire them to make informed and environmentally conscious choices

throughout their stay. This approach contributes to a lasting positive impact

on both individual behaviors and the overall sustainability efforts of the

resort.

Promotion of Personal Responsibility

In the pursuit of fostering a sense of personal responsibility and

enhancing the locus of control among resort guests, resorts may empower

guests by emphasizing their individual agency in contributing to

environmentally responsible behaviors during their stay. Through interactive

activities such as eco-friendly workshops, hands-on sustainability projects,

and engaging educational materials, the program will instill a deeper

understanding of the impact of personal choices on the environment.

Strategic placement of signage throughout the resort will serve as constant

reminders, reinforcing the notion that every action, no matter how small,

plays a crucial role in overall environmental well-being. By creating a culture

of empowerment and personal accountability, the resort may inspire guests

to proactively adopt and integrate sustainable practices into their daily

 routines, thereby fostering a collective commitment to responsible living

within the resort environment. This multifaceted approach encourages

guests to embrace their role as stewards of the environment, fostering a

footprint.

Reward Programs for Frequent Visitors

Resorts can leverage the significant differences observed in locus of

control and personal responsibility among frequent visitors to cultivate a

sustained commitment to environmentally responsible behaviors. This

innovative initiative aims to incentivize and acknowledge the efforts of

guests who actively engage in sustainable practices during their repeated

stays. Participants in the program may enjoy a range of benefits, including

exclusive discounts on future reservations, access to eco-friendly

experiences, and even priority booking for environmentally conscious

activities. By aligning rewards with the demonstrated commitment to

responsible behaviors, the Green Explorer Rewards Program not only

recognizes the individual efforts of frequent visitors but also fosters a sense

of pride and ownership in contributing to the resort's broader sustainability

goals. This strategic approach not only enhances the guests' overall

experience but also creates a positive feedback loop, reinforcing the

connection between personal responsibility and the enjoyment of exclusive

privileges within the resort community. As a result, the program serves as a

powerful catalyst for transforming occasional visitors into dedicated

advocates for sustainable living, fostering a culture of environmental

stewardship among the resort's most loyal patrons.

 LEMERY COLLEGES, INC.
Bonifacio St., Bagong Sikat, Lemery Batangas
COLLEGE DEPARTMENT
Chapter V

SUMMARY, CONCLUSION, AND RECOMMENDATIONS

This chapter presents the summary of the problems, the conclusions drawn from

the findings as well as the recommendations based on the conclusions.

Summary of Findings

The following are the salient findings of the study:

1. Profile of the respondents/company/hotel

The profile of the respondents/company/hotel is classified in terms of:

1.1. Age

Based on the results, among the one-hundred-two respondents, the age

bracket of 18-28 years old had the highest percentage at 64.7%, with a

frequency count of sixty-six (66), ranking first. This was followed by the age

bracket of 29 to 39 years old, with a frequency count of thirty (30) and a

percentage of 29.4%, ranking second. The remaining respondents were

40-50 years old and 51 and above, constituting 2.9% with a frequency

count of three (3).

1.2. Sex

In terms of gender distribution, the majority of respondents in this study

were female, accounting for sixty-two (62) respondents and a percentage

of
60.7%, while the remaining forty (40) respondents, comprising 39.2%, were

male.

1.3. Educational Attainment

The results indicated that the majority of respondents had attained a

tertiary level of education, constituting 56.9% with a frequency count of

fifty-eight (58). The secondary level accounted for 37.3%, with a frequency

count of thirty-eight (38). The remaining respondents belonged to the

primary level, comprising 5.9%, with a frequency count of six (6).

1.4 How often you visit the resort

The study revealed that most respondents visited the resort once a

month, with a frequency count of seventy (76). The next highest frequency

was for twice a month, representing 24.5% with a frequency count of twenty

(25). The remaining respondents visited the resort thrice a month,

constituting 1%, with a frequency count of one (1).

2. The Level of Responsible Environmental Behavior of Guests affect

in terms of;

2.1 Knowledge

The data reveals that the statement securing the top rank (Rank 1)

and attaining a computed mean of 3.67, with a verbal interpretation of

"Strongly agree", is “I actively reduce the usage of water resources to

contribute to water saving by only using what is necessary.” Furthermore,

the same table indicates a strong agreement among guests in consistently

reminding themselves to practice reuse, reduce, and recycle, as evidenced

by a weighted mean of 3.53. This suggests that a significant number of

guests maintain the discipline to continuously remind themselves of the 3R

principles even within the resort environment. Additionally, it is noteworthy

that the statement “I conduct a linen and towel reuse program to avoid using

disposable paper towels” shares an identical computed weighted mean of

3.53 with statement number 3, further emphasizing the guests' commitment

to environmentally conscious practices within the resort setting.

2.2 Intention to Act

The data presented in the table indicated a strong agreement among

guests regarding the prioritization of environmentally conscious products.

Specifically, practices such as using reusable cloth shopping bags and

energy-efficient light bulbs to support environmental sustainability were

strongly endorsed by the guests, as evidenced by a weighted mean of 3.57,

securing the top rank (Rank 1). Moreover, the same table highlighted that

guest exhibited a strong commitment to reducing waste by bringing their

own reusable plates and cups instead of purchasing disposable plastic

items. This behavior received a high computed mean of 3.53, indicating a

strong agreement among guests with the practice of using personal reusable

items to minimize environmental impact.

2.3 Locus of Control

Guests expressed a strong consensus that individuals should

assume responsibility for environmental issues, as reflected in a computed

mean of 3.66. Additionally, the table revealed a strong agreement among

guests regarding specific actions to contribute to environmental protection.

This included the belief that initiating measures such as conserving water,

using solar-paneled lights, and repurposing old clothes into bags are

essential, as indicated by a computed mean of 3.62. Furthermore, guests

strongly endorsed the importance of considering environmental concerns

when making purchasing decisions, emphasizing the necessity of

environmentally conscious choices. This sentiment was reflected in a

computed mean of 3.50.

2.4 Attitude

The statement securing the top rank (Rank 1) was "For self-

discipline, I carry my own water cup/water bottle to avoid plastic bottles,"

with a computed mean of 3.54. This suggests a high level of commitment

among guests to adopt sustainable practices, emphasizing personal

responsibility in reducing plastic waste. Additionally, the table highlighted

another strong agreement among guests, with a mean of 3.53, regarding the

importance of
not arbitrarily abandoning pets that could potentially harm the greenery

within the resort. This indicates a conscientious approach to animal welfare

and environmental preservation. Furthermore, guests strongly agreed, with a

weighted mean of 3.48, on the significance of reminding friends and family

to sort their waste based on recyclability. This underscores a shared

commitment to promoting responsible waste management practices within

the resort community.

2.5 Personal Responsibility

Guests strongly agreed, with a mean of 3.51, on the necessity of

abstaining from using plastic items when igniting a fire for grilling or cooking.

This underscores a shared commitment to minimizing the environmental

impact associated with the use of non-biodegradable materials in

recreational activities. Moreover, the table highlighted guests' strong

preference for products utilizing biodegradable packaging or seals, as

reflected in a weighted mean of 3.47. This indicates a collective inclination

toward eco-friendly choices, emphasizing the importance of sustainable

packaging materials in consumer preferences among the guests.

3.The significant difference on the respondents’ assessments on the

above-mentioned variables when grouped according to profile variables

3.1 Age and Variables in the study

The analysis of the data, yielded insightful findings regarding the

Responsible Environmental Behavior of Guests on Resorts in relation to

different factors. Notably, there was no significant difference observed in

terms of Knowledge when guests were grouped according to Age. The p-

values of .06, exceeding the .05 level of significance, suggested that age

did not exert a discernible influence on the level of knowledge regarding

Responsible Environmental Behavior among the participants. On the other

hand, a significant difference emerged in the Intention to Act when guests

were grouped by Age, with p-values of .03 falling below the .05 level of

significance. This indicated that certain age groups within the sample

exhibited a stronger inclination or motivation to translate their awareness of

responsible environmental practices into concrete actions during their stay

at resorts. Furthermore, the remaining variables, including Locus of Control,

Attitude, Personal Responsibility, academic discipline, and academic

performance, did not show significant differences when grouped by age.

These findings collectively contribute to a nuanced understanding of the

factors influencing guests' environmental behavior in resort settings.

1.4.
 LEMERY COLLEGES, INC.
Bonifacio St., Bagong Sikat, Lemery Batangas
COLLEGE DEPARTMENT

3.2 Sex and Variables in the study

As the results were interpreted all variables got a verbal interpretation of not

significant when grouped into the respondent’s sex.

3.3 Educational Attainment and Variables in the study

It was clearly shown that there is no significant difference when it comes to

the Responsible Environmental Behavior of Guests on Resorts in terms of

Knowledge, Intention to Act and Attitude to the educational attainment of the

respondents. The table also shows that there is a significant difference when it

comes to the Responsible Environmental Behavior of Guests on Resorts in terms of

locus of control and Personal Responsibility when grouped according to educational

attainment of the respondents.

3.4 How often Guests Visits the Resort and Variables in the study

It was clearly shown that there is no significant difference when it comes to

the Responsible Environmental Behavior of Guests on Resorts in terms of

Knowledge, Intention to Act and Attitude to how often they visit the resort. The

table also shows that there is a significant difference when it comes to the

Responsible Environmental Behavior of Guests on Resorts in terms of locus of

control and Personal Responsibility when grouped according to how often they visit

the resort.
4.Proposed recommendations to encourage guest to become

environmentally responsible

Recommendations were proposed to encourage guests to become

environmentally responsible. The suggestions aimed to contribute to a

holistic and sustained approach, fostering awareness and promoting

responsible environmental behavior among resort guests of all ages.

Conclusions

Based on the findings of the study, the researchers concluded the following:

1. Most of the guests who visited on the resort were females ranging from 18-

28 years old and were college graduates. Therefore, it was concluded

majority of the respondents had a higher inclination towards responsible

environmental behavior.

2. The Responsible Environmental Behavior of Guests, encompassing factors

such as Knowledge, Intention to Act, Locus of Control, Attitude, and

Personal Responsibility, consistently garnered a strong agreement from

participants, achieving an overall grand mean of 3.52.

3. The examination of various demographic factors shed light on the

Responsible Environmental Behavior of Guests on Resorts. Age did not

emerge as a significant determinant of knowledge, highlighting a consistent

understanding of responsible environmental behavior across age groups.

However, a noteworthy divergence surfaced in the Intention to Act, indicating

specific age groups' heightened motivation to translate awareness into tangible

actions during resort stays. Conversely, variables such as participants' sex

displayed uniform responses, with no significant differences observed.

Educational attainment revealed no disparities in Knowledge, Intention to Act,

and Attitude, but distinctions surfaced in Locus of Control and Personal

Responsibility based on educational backgrounds. Similarly, the frequency of

resort visits did not yield significant differences in certain dimensions but

influenced variations in Locus of Control and Personal Responsibility. These

insights contribute to a holistic understanding of the multifaceted factors

influencing Responsible Environmental Behavior among resort guests,

providing valuable implications for targeted interventions and sustainable

practices within the resort environment.

4. The proposed recommendations aimed at fostering environmentally

responsible behavior among resort guests present a strategic and

comprehensive approach. By encouraging a holistic and sustained effort,

these suggestions target awareness and the promotion of responsible

environmental behavior across diverse age groups. The emphasis on a well-

rounded strategy underscores the importance of engaging guests of all ages

in fostering a collective commitment to environmental responsibility within the

resort setting. These recommendations, if implemented, have the potential to

contribute significantly to the creation of an environmentally conscious and

sustainable resort environment.

Recommendations

Based on the findings and conclusions, the researchers recommended the

following:

1. Resorts may explore the implementation of targeted educational

programs to address specific age groups. This approach would focus on

enhancing knowledge and fostering a deeper understanding of responsible

environmental practices.

2. Resorts may consider developing engagement strategies designed to

capitalize on the observed heightened motivation in certain age groups. This

could involve interactive activities, workshops, or campaigns tailored to the

preferences and interests of different age brackets, potentially translating

intention into tangible actions.

3. Resorts may contemplate launching unified awareness campaigns

that transcend gender differences. This approach ensures a consistent and

inclusive approach to environmental responsibility, utilizing diverse

 communication channels and platforms to reach a broad audience of

both male and female guests.

4. Resorts may integrate responsible environmental messaging into the

guest experience, regardless of visit frequency. This strategic approach

involves implementing consistent and impactful communication strategies within

the resort environment, potentially influencing Locus of Control and Personal

Responsibility among all guests.

LEMERY COLLEGES, INC.
Bonifacio St., Bagong Sikat, Lemery Batangas
COLLEGE DEPARTMENT