IBM Unit 1 Notes
IBM Unit 1 Notes
IBM Unit 1 Notes
Introduction
Topic: Search for a business idea-
How to choose an idea
(CO1)
This course can motivate students to
have an overall idea how to start and
sustain a business enterprise.
SIXTH SEMESTER
SESSION 2023-24
UNIT-1
INTRODUCTION
• Product idea
• Selection of product
• Product innovation
1) Identify a problem
2) Idea generation
3) Idea selection
• 1) Material
• 2) Shape
• 3) Color
• 4) Price