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H 1: Karakteristik kewirausahaan berpengaruh signifikan terhadap kinerja pemasaran

H 2: Inovasi Produk berpengaruh signifikan terhadap kinerja pemasaran

H 3: Karakteristik kewirausahaan berpengaruh terhadap social media

H 4 : Inovasi Produk berpengaruh terhadap social media

H 5: Karakteristik kewirausahaan berpengaruh terhadap content Marketing

H 6: Inovasi Produk berpengaruh terhadap content Marketing.

H 7: social media berpengaruh terhadap kinerja pemasaran.

H 8: content marketing berpengaruh terhadap kinerja pemasaran

H 9: karakteristik kewirausahaan berpengaruh terhadap kinerja pemasaran melalui social

media

H 10 : Inovasi Produk berpengaruh terhadap kinerja pemasaran melalui social media

H 11: Karakteristik kewirausahaan berpengaruh terhadap kinerja pemasaran melalui

Content Marketing

H 12: Inovasi Produk berpengaruh terhadap kinerja pemasaran melalui Content Marketing