H1 2022 Trade Shows Round Up Key Trends en
H1 2022 Trade Shows Round Up Key Trends en
H1 2022 Trade Shows Round Up Key Trends en
Gemma Riberti
08.10.22 - 20 minutes
Loewe
Executive summary
These are the key overarching directions we call out across trade shows:
War m minimalis m: minimalism takes a warm and tactile turn via CMF
Wellbeing in focus : from spirituality to inclusivity, products and services must
foster wellbeing
Outdoor living: the boundaries between indoor and outdoor continue to blur
Sus tainability callouts : brands take pride in shouting out about their sustainability
achievements
Indus tr ial refreshed: industrial aesthetics confirm their relevance at all scales
Modular and flexible: these are must-have qualities for ranges to meet
consumers’ hybrid lifestyles
Craft renais s ance: traditional crafts are reinterpreted in renewed narratives at all
scales
Reas s ur ing nos talgia: fresh colourways and new materials update iconic classics
and previously discontinued items in celebratory editions
Luxe look: products that convey a luxe look grow increasingly important even at
lower price-points
Exp res s ive and creative: deliver a feelgood touch with expressive accents, even
at a small scale
Sur p r is ing br ights : across interiors, all areas and markets, bold brights surprise
Pianca and delight
S oft pas tels : the appeal of pastels remains highly marketable and cross-category
Raw and rough: raw tactilities and rough, lived-in finishes bring an elemental
quality to designs
Vers atile wood: wood confirms as the material of the moment across a diverse
range of items
Hardware focus : start considering hardware and fittings as jewellery for the home
1
Analysis
In this new report we highlight the recurring trends across the 15 trade shows in
Europe and the US that our team has covered in the first half of the year, and call
out the unmissable key directions for brands and retailers to invest into.
The first half of 2022 has seen a number of trade shows being cancelled or postponed
due to the ongoing Covid-19 pandemic, alongside supply chain issues and travel
restrictions. Wherever possible, our team has been on the ground, covering 15 shows
to date in Europe and the US and reporting on the key design directions across a broad
range of product categories – from automotive and outdoors to textiles and toys. We
noted that the disruptions brought about by the pandemic and logistics issues have
actually allowed for newer and smaller brands to come forward, imbuing fresh
inspiration.
By analysing our imagery and the reports we created from these shows, we were able
to connect the dots between trends recurring across different events and market
areas, and call out the most relevant areas of opportunity and investment for brands
and retailers to tap into as planning for 2023 starts.
What does this mean for you? The aim of this report is to provide you with clear
directions across product design and CMF that will be relevant across a broad range of
product categories, confirming their long-term relevance. Whether you are in tabletop
or contract furnishings, by calling out these must-know recurring trends, we support
you in taking a confident step in your product development as well as building your
assortments.
Edra
2
Warm minimalism
Minimalism takes a warm and tactile turn
across the shows, bringing a sense of
softness via CMF.
3
Report pages to reference
Soft form: Milan Design Week 2022: Trend Analysis Matte finish: Eurocucina 2022: Trend Analysis
Hazy transparency: Milan Design Week 2022: Colour, Material & Finish Tactile greys: spoga+gafa 2022: Trend Analysis
Stand design – soft partitions: Salone del Mobile 2022: Trend Analysis Matte whites: spoga+gafa 2022: Trend Analysis
Soft screens: Buyers' Briefing Newness: M&O March 2022 Sculptural minimalism: Maison & Objet March 2022: Trend Analysis
Layered softness: Salone del Mobile 2022: Trend Analysis Plump lounge seat: Buyers’ Briefing Newness: Milan 2022
Gentle embrace: Salone del Mobile 2022: Trend Analysis Plush seats: NeoCon 2022: Trend Analysis
Sand hues: Salone del Mobile 2022: Trend Analysis Maximalist minimalism: ICFF 2022: Trend Analysis
Matte touch: Salone del Mobile 2022: Trend Analysis
4
Wellbeing in focus
Wellbeing has many facets, and products
and services that foster restorative qualities
are becoming a priority for consumers in the
wellness-infused home.
5
Report pages to reference
Inclusivity and wellbeing – Milan Design Week 2022: Trend Analysis Abstract circles – ICFF 2022: Trend Analysis
Spirituality – Milan Design Week 2022: Trend Analysis Sculptural candleholders – Buyers' Briefing Newness: M&O March 2022
Scentscaping – Milan Design Week 2022: Trend Analysis Modern sympathy cards – NY NOW & Shoppe Object 2022: Trend Analysis
Mystic stones – Milan Design Week 2022: Colour, Material & Finish Diversity and inclusion – London Toy Fair 2022: Trend Analysis
Wellness in the bedroom - Heimtextil 2022: Colour, Material & Finish Social equity – Licensing Expo 2022: Kids, Youth & Adults
6
Outdoor living
Outdoor living spaces are gaining
momentum, and brands tap into their
importance with products that encourage
moving all sorts of activities outdoors.
7
Report pages to reference
Stand design: indoor trees – Salone del Mobile 2022: Trend Analysis Fire centrepieces – spoga+gafa 2022: Trend Analysis
Cosy outdoor living – Salone del Mobile 2022: Trend Analysis Integrated planters – NeoCon 2022: Trend Analysis
Nature first – Milan Design Week 2022: Trend Analysis Connect with nature – London Toy Fair 2022: Trend Analysis
Outdoor lounging – Buyers’ Briefing Newness: Milan 2022 Rugged utility – NY International Auto Show 2022: Trend Analysis
Outdoor kitchens – Eurocucina 2022: Trend Analysis Urban farm life – Interzoo 2022: Trend Analysis
Daybed cocoons – spoga+gafa 2022: Trend Analysis Indoor/outdoor adventures – Playtime Paris 2022: Trend Analysis
8
Sustainability callouts
Brands at all shows take pride in their
sustainability and material sourcing
achievements, making a point of calling
them out via impactful displays and
labelling.
The Organic Company - M&O Fabb - Heimtextil Products of Change - Licensing Expo
9
Report pages to reference
Local and repurposed – Milan Design Week 2022: Colour, Material & Finish Sustainable innovations - NeoCon 2022: Trend Analysis
Shift to localism – Heimtextil 2022: Colour, Material & Finish Sustainable solutions – Interzoo 2022: Trend Analysis
Sustainability signage – Heimtextil 2022: Colour, Material & Finish All natural – Interzoo 2022: Trend Analysis
Nature’s reserves – Heimtextil 2022: Colour, Material & Finish Eco-awareness – London Toy Fair 2022: Trend Analysis
Healthy naturals – Heimtextil 2022: Colour, Material & Finish Sustainable initiatives – Licensing Expo 2022: Kids, Youth & Adults
Sustainability callouts – Maison & Objet March 2022: Trend Analysis
10
Industrial refreshed
Industrial aesthetics remain a widely
explored design direction across shows.
11
Report pages to reference
Silver metals – Milan Design Week 2022: Colour, Material & Finish Tubular glass light – Buyers’ Briefing Newness: Milan 2022
Industrial-inspired – Eurocucina 2022: Trend Analysis Playful industrial – ICFF 2022: Trend Analysis
Ribbed interventions – Eurocucina 2022: Trend Analysis Wire frames – NeoCon 2022: Trend Analysis
12
Modular and flexible
An important area of opportunity for
seasons to come, modular and flexible
designs catering to consumers’ fluid
lifestyles are everywhere and impact all
scales.
13
Report pages to reference
Flexible design – Milan Design Week 2022: Trend Analysis Modular sofas – Buyers' Briefing Newness: M&O March 2022
Flexible and versatile – Salone del Mobile 2022: Trend Analysis Compact desks – Buyers' Briefing Newness: M&O March 2022
Agile systems – Salone del Mobile 2022: Trend Analysis Portable lighting – Buyers' Briefing Newness: M&O March 2022
Vanity WFH desk – Buyers’ Briefing Newness: Milan 2022 Modular design – ICFF 2022: Trend Analysis
Removable upholstery – Buyers’ Briefing Newness: Milan 2022 Flexible options – NeoCon 2022: Trend Analysis
Hybrid pouf – Buyers’ Briefing Newness: Milan 2022 Essential task chair – NeoCon 2022: Trend Analysis
Hideaway kitchens – Eurocucina 2022: Trend Analysis Modular lounge – NeoCon 2022: Trend Analysis
14
Craft renaissance
Traditional crafts are reinterpreted in
renewed narratives across a diversity of
products.
15
Report pages to reference:
Craft renaissance – Milan Design Week 2022: Trend Analysis 3D printing – Milan Design Week 2022: Colour, Material & Finish
Preserving craft – Maison & Objet March 2022: Trend Analysis Hand-moulded – Milan Design Week 2022: Colour, Material & Finish
Crafted weaves – Buyers' Briefing Newness: M&O March 2022 Boho crafts – Heimtextil 2022: Print & Pattern
Reimagined craft – ICFF 2022: Trend Analysis Encouraging crafts – Playtime Paris 2022: Trend Analysis
Interlaced constructions – Salone del Mobile 2022: Trend Analysis DIY and crafting – London Toy Fair 2022: Trend Analysis
Tiles in focus – Salone del Mobile 2022: Trend Analysis
16
Reassuring nostalgia
The power of nostalgia continues to drive
designs across a broad range of categories
within interiors.
17
Report pages to reference
Updated icons – Milan Design Week 2022: Trend Analysis Colourful glass – The Inspired Home Show 2022: Trend Analysis
Rocking chair – Buyers’ Briefing Newness: Milan 2022 Retro influence – ICFF 2022: Trend Analysis
Glossy lacquer – Salone del Mobile 2022: Trend Analysis New nostalgia – Licensing Expo 2022: Kids, Youth & Adults
Burgundy reds – Milan Design Week 2022: Colour, Material & Finish Handcrafted and nostalgic – Playtime Paris 2022: Trend Analysis
Tonal pinks – Maison & Objet March 2022: Trend Analysis Limited editions – London Toy Fair 2022: Trend Analysis
18
Luxe look
Products that convey a luxe look grow
increasingly important as embellishment
accents for the home.
19
Report pages to reference:
Decorative marquetry – Salone del Mobile 2022: Trend Analysis Decorative borders – Heimtextil 2022: Colour, Material & Finish
Surreal luxe – Maison & Objet March 2022: Trend Analysis Embellished textiles – Buyers' Briefing Newness: M&O March 2022
Eclectic luxury – ICFF 2022: Trend Analysis Rich mid-tones – The Inspired Home Show 2022: Trend Analysis
20
Expressive and creative
Designs that deliver a feelgood, creative
accent to the room become must-haves for
consumers embracing personal expression.
21
Report pages to reference:
Expressive design – Milan Design Week 2022: Trend Analysis Punchy stripes – Heimtextil 2022: Print & Pattern
Expressive mirrors – Buyers’ Briefing Newness: Milan 2022 Uniquely shaped mirrors – Buyers' Briefing Newness: M&O March 2022
Statement vases – Buyers’ Briefing Newness: Milan 2022 Joyful games – NY NOW & Shoppe Object 2022: Trend Analysis
Vivid stripes – Milan Design Week 2022: Colour, Material & Finish Geometric repeats – NY NOW & Shoppe Object 2022: Trend Analysis
22
Surprising brights
From office to outdoor, from games to
automotive interiors, bold brights surprise
and catch the onlooker's eye.
23
Report pages to reference
Electric yellow – NeoCon 2022: Trend Analysis Citrus brights – NY International Auto Show 2022: Trend Analysis
Acid intensity – Salone del Mobile 2022: Trend Analysis Vivid outlines – NY International Auto Show 2022: Trend Analysis
Colourful workplace – Maison & Objet March 2022: Trend Analysis Bold brights – spoga+gafa 2022: Trend Analysis
Colourful cookware – The Inspired Home Show 2022: Trend Analysis Playful industrial – ICFF 2022: Trend Analysis
Electric blue – NY International Auto Show 2022: Trend Analysis Colour refresh – NY NOW & Shoppe Object 2022: Trend Analysis
24
Soft pastels
The appeal of pastels remains highly
marketable and cross-category, bringing a
sweet but not saccharine look and feel to a
varied range of areas.
25
Report pages to reference
Playful pastels – NeoCon 2022: Trend Analysis Digital pastels – Maison & Objet March 2022: Trend Analysis
Pastel play – Salone del Mobile 2022: Trend Analysis Electric pastels – The Inspired Home Show 2022: Trend Analysis
Eye candy – Milan Design Week 2022: Trend Analysis Soft pastels – NY International Auto Show 2022: Trend Analysis
Digital candy – Milan Design Week 2022: Colour, Material & Finish Pretty pastels – Interzoo 2022: Trend Analysis
Candy side table – Buyers’ Briefing Newness: Milan 2022
26
Raw and rough
Raw tactilities and rough, lived-in finishes
bring an elemental quality to designs and
spaces.
27
Report pages to reference
Tactile black – Salone del Mobile 2022: Trend Analysis Washed-out effects – Heimtextil 2022: Colour, Material & Finish
Artisanal glass – Salone del Mobile 2022: Trend Analysis Elemental inspired – Maison & Objet March 2022: Trend Analysis
Uneven and porous – Salone del Mobile 2022: Trend Analysis Patina and oxidation – Milan Design Week 2022: Colour, Material & Finish
Distressed and fringed – Salone del Mobile 2022: Trend Analysis Textural black – Milan Design Week 2022: Colour, Material & Finish
Luxe veinings – Salone del Mobile 2022: Trend Analysis Veined marble – Eurocucina 2022: Trend Analysis
28
Versatile wood
Wood confirms as the material of the
moment, as trade shows across all markets
see it worked into a diverse range of
products.
29
Report pages to reference
Refined wood – NeoCon 2022: Trend Analysis Warm woods – Maison & Objet March 2022: Trend Analysis
Wood everywhere – Salone del Mobile 2022: Trend Analysis Stained wood – Playtime Paris 2022: Trend Analysis
Coloured wood – Milan Design Week 2022: Colour, Material & Finish
30
Hardware focus
Hardware and fittings come to the fore in a
wide range of design-led interpretations.
31
Report pages to reference
Joints in focus – Salone del Mobile 2022: Trend Analysis Hooks and pegs – Buyers’ Briefing Newness: Milan 2022
Creative joints – Milan Design Week 2022: Colour, Material & Finish Hardware details – Buyers’ Briefing Newness: M&O March 2022
32