Democratizing Agri e-Trading

The farmer is the only man in our economy who buys everything at retail,
sells everything at wholesale, and pays the freight both ways.
~John F. Kennedy

OxeCart is determined to Flip the quote

wholesale
The farmer in our economy should buy everything at retail,
retail freight cost included in price.
sell everything at wholesale, with pays the freight both ways.
How Agri-Trade Happens Today !!

Retailers
Mandi/mar Agent/
Vendor Agent/rep Wholesaler Distributor
ket consolidator

e-Commerce
Fin
Fin Intermediaries
Intermediaries
Agent/ Mandi/mark Exporter
Vendor Agent/rep Agent/rep Distributor
consolidator et

F&V Shops

Mandi/Mark Agent/
Vendor Agent/rep
et consolidator
Agent/rep Distributor Groceries/
push carts

HORECA

Value added
Harvesting packaging Fist mile Storage Last Mile
Service

Buyers

3
Why a retailer is unable to buy directly from a farmer …

Tough to find supply across

seasons and regions.

No farmer sells small quantity.

Logistics nightmare & Quality is not

reliable

Prabhakar, Retailer , No credit facility

Bangalore, KA

4
…. Why a farmer is unable to sell directly to retailer

No retailer buys entire crop

No timely payments

Access to few agents locally or

Mandi. No negotiation

Somanna,
Can’t facilitate post harvest supply
Banana Farmer, Anantapur, AP chain

5
Our Unified Platform addresses all these needs…
Logistics Finance

Value For Buyers Value For Sellers

B1

B2 S4

§ Access to more sellers B4 B3

S1
S3 § Access to more buyers -
Across Regions and S2 higher chances of selling
Seasons goods.
S5

B5

§ Quality and Consistency

S7
§ Ensured Immediate
S8 payment.
§ Credit options available.
§ No hassle of logistics

Warehousing Quality

Connecting multiple sellers with multiple small buyers,

across regions
6
We can build a $2bn business in this space

TAM

SAM
Oxecart

$24
$12
Billion + Billion + $2
Billion+

Agritech Market Size of Agritech What OxeCart

businesses can achieve
operating in Market
Linkage

7
We have proved the model with Banana

Total GMV Farmers Buyers Traction

INR 6Cr+ 700+ 120+

Monthly Performence
12.00

MILLIONS
10.00

8.00

Produce
6.00
Supply Chain 4.00

2.00

4 Varieties
10 Transporters 0.00
Aug'21 Sep'21 Oct'21 Nov'21 Dec'21 Jan'22 Feb'22 Ma r'22

2 Ripening chambers GMV Revenue

8
We have aggressive growth plans

Current Status In 1-1.5 Yr In 4 Yrs

Commodities 20 commodities

Monthly GMV INR 1 Cr INR 8 Cr INR 120 Cr

Monthly Revenue 20 Lakhs INR 1.9 Cr INR 28.6 Cr

9
Why us instead of competition?

Competition Our differentiators Economic Impact

Strong tech:
§ consolidating small farmers for supply and ~15% better price for farmer
small retailers for demand
§ Logistics integrated
~10 % lower price for Buyer
§ Financing embedded
§ No inventory model

10~ 20% contribution

Depth in select SKUs margins

10
Why us? ……We have a strong team

Madhu Yaduguri Srinivas Vedantam Dr. Pat T. Pattabhiraman LakshmiPriyan VG

CEO & Co-Founder CTO & Co-Founder Advisor – Deep Tech COO

§ Farmer & Hustler § Engineer & Builder § Recognized leader in speech, § Work Experience: Safal, Walmart
NLP, AI & ML
§ Work Experience: Kyocera, § Work Experience: Kyocera, § Startup Experience: Founder of
Conversay, Xevo, VW Adobe, Microsoft § PhD Simon Fraser, Btech from FarmFolks
IIT Madras
§ Startup Experience: Conversay, § 2X Founder
Xevo (acquired) § Work Experience: SAP Canada,
Conversay

§ Startup Experience: YacTraq,

redpen, Uniphore

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Seeking 2.5 Cr with a Pre-Money valuation of 25 Cr
Marketing

10%

30%
Design + Sales & Operations
Technology Hiring team to support
+ R&D multi regions

60%

Commitments: Raising From Faad:

• AngelBay – 55 lakhs
•
•
Friends & Family – 25 Lakhs
LetsVenture(soft) - 1 Cr 75 Lakhs
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 Thank you
Join us in bridging digital divide in
Indian Agri sector

Contact us:
+91 63648 59970
[email protected]
Projections
Projected Profit and Loss (Rs. Cr)
400.0 1,600.0

344.4 1,434.8
350.0
1,400.0

300.0
1,200.0

250.0
229.6
1,000.0
956.5
200.0

800.0

150.0 143.5

600.0
100.0

597.8 400.0
48.6
50.0
23.0 22.7

1.0
9.5 200.0
-
(0.2)
FY 2022 FY 2023 FY 2024 FY 2025 FY 2026
(13.2)
(5 0.0) 4.2 -
95.8
Revenue EBIDTA Tra ded Produce Value (GMV)

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Oxecart- AgriTrading

Easy-to-use App - The UI and “no-keyboard” for

data entry was intentional
Proprietary Negotiation Engine –
To enable trade like stocks!
Credit as Commodity Fintech integration
Pricing accounts for logistical cost.
Proprietary Scoring(reliability) algorithms
to rate our customer
Cost Matrix

15
Oxecart - Logistics

Customized solution to optimize

Farm-to-business supply chain
Asset-light – onboarding existing vehicles,
storage and warehouses.
Streamlining Produce handling with Traceability Agri Logistics As
Quality automation by integrating AI/ML A Service(ALaaS)
and appropriate Human-In-Loop

Optimizing route, Vehicle tracking ,

Warehouse management integrations.

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 100
120
140

20
40
60
80

0
Pro
du
ce
Pri
c e

100
Mo
istu
re
Lo
ss

-5
Fa
rm
er
Pri
c e
Fu
lFi 95
llm
Increase

en
9

t
int
ere
Unit Economics

dia
ter
ies
28
Decrease

Bu
ye
rc
os
t
132
Total
TRADITIONAL TRADE

17
100
120
140

20
40
60
80

Pro
du
ce
Pri
ce
100

Mo
istu
re
Lo
ss
-5

Fa
rm
er
B en
efi
ts
7

Fa
Increase

rm
er
Pri
c e
102

Fu
lFi
llm
Decrease
OXECART

en
9

Ox
Total

ec
art
14

Bu
ye
rB
en
efi
ts
-7

Bu
ye
rC
os
t
123
Business Model

6%
We plan to charge a flat 3% trading
Trade
fees to both buyers and farmers.

Our logistics arm strives to optimize

20% Logistics the supply chain and increase the
margins on operations.

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RoadMap

Warehouse
Scale and improve Supply chain infrastructure to
tech stack to automate integration and support cold
operations optimization storage/ripening
– Q4 2022 – Q4 2022

Q4 2022
Open ALasS and
Enabling Blockchain Trading Platform to Wider variety of
and Farmer social Other Agri Agri Produce
network – FY 2024 business/tech. – Q2 2023
– Q2 2024

Different aspect of agri Entry to Export Entry into overseas

(input) – FY 2025 – FY 2026 markets. Beyond 2026

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Journey - Pre Harvest

1 2 3 4 5 6 7

Farmer OxeCart Oxecart Farmer Buyer is Payments Buyer pays

lists Validates conducts accepts identified are Partial
Produce Quality & trade or Bidding computed Amount for
for auction. invites buyers auction produce
via listing

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Journey - Post Harvest
Buyer feedback is
recorded
10 11
Seller
12 feedback is
Shipment is recorded
delivered to
buyer
9 Shipment is Shipment is Shipping label
transported to prepared for is generated
buyer transportation
8 7 6

Farmer gets
paid by
Oxecart

Truck goes to Weigh 5

Farmer Facilitate station to get exact Oxecart update weight
Loading weight of harvest and re calculate the
produce cost
3 4
2

Oxecart Facilitate
1
Transportation

21