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BOLD
How to Go Big, Create Wealth,
and Impact the World
PETER DIAMANDIS and STEVEN KOTLER

PETER DIAMANDIS is chairman and CEO of the X PRIZE Foundation, a nonprofit which offers large incentive prizes for radical
technology breakthroughs. The Foundation is best known for the $10 million prize it offered for private spaceflight and the $10
million prize offered for cars which achieve 100 miles-per-gallon fuel efficiency. Dr. Diamandis is also co-founder and chairman
of Singularity University, co-founder and vice-chairman of Human Longevity Inc. and co-founder and co-chairman of Planetary
Resources. He and Steven Kotler co-authored Abundance – The Future Is Better Than You Think. He is a graduate of MIT and
Harvard Medical School.
STEVEN KOTLER is a best-selling author and an award-winning journalist. His articles have appeared in 75 publications
including Wired, Popular Science, National Geographic and the New York Times Magazine. He is the co-founder and director of
research at the Flow Genome project. He writes a blog for Forbes about innovation (Far Frontiers) and another for Psychology
Today (The Playing Field) about sport and culture. He is a graduate of the University of Wisconsin and the John Hopkins
University.
The Web site for this book is at www.boldbook.com

ISBN 978-1-77544-830-3

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Bold – Page 1

MAIN IDEA 1. What exactly are exponential technologies? . . . . . . . . . . . . . . . . . . . . . . . . . . Pages 2 - 3


The world's biggest problems are today's biggest Exponential technologies are those which don't just grow in a
Exponential
business opportunities. The key to success is to linear fashion but keep on doubling over and over. Humans
technologies
become an "exponential entrepreneur" – that is, an aren't very good at understanding exponentials because their
entrepreneur who harnesses the growing power of growth is so small in the early stages that it looks like nothing
exponential technologies to best effect. e is happening. However, thanks to computers, sensors and
communication technology, we now live and work in an
exponential world where amazing opportunities are poised to
Exponential explode in the next three to five years.
technologies

2. What is the bold mindset? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Pages 4 - 5


To survive and ultimately thrive in an exponential world, you
need a mental toolkit for thinking at scale. That's the key to Exponential
the billion-dollar opportunities of the future – being able to Go skunk technologies
see what becomes not only feasible but also very desirable
The world is now on an exponential growth curve.
once exponential technologies come into play. Be prepared Think big
Technologies which double in power on a regular e
to go skunk, think big and scale up because the technology
basis are showing up in dozens of arenas:
is coming which will make that possible. Scale up
networks, sensors, robotics, digital medicine and
nanotechnology to name only a few. These
technologies pave the way for an increasingly
abundant future for the world but it's up to us to
make the most of them. That's where exponential
entrepreneurs have the chance to shine. 3. How to join the bold crowd . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Pages 6 - 8
The power to tackle big challenges and make a To leverage today's emerging exponential technologies and sell to today's hyper
difference has been democratized. Instead of being connected customers, there are four things you should be doing right now:
the exclusive realm of royalty, governments or
multinationals, today anyone with an Internet
connection or even a smartphone is in the game. If Start figuring out how you can use
Exponential 1 crowdsourcing to speed up your business
you have the passion, you can bring real change
into the world – and benefit tremendously. technologies
"While we truly believe that creating a world of Run some incentive competitions to
2 generate the breakthroughs you need
abundance is possible, it is by no means e
guaranteed. Our deepest hope is that you will get
inspired to get off the couch and change the world. Learn how to make savvy use of
3 crowdfunding to raise the capital you need
When Steve Jobs said that the goal of every
entrepreneur should be to ‘put a dent in the
universe’ – he wasn't talking about inventing the Build communities and use them to
4 tackle big and bold challenges
next Angry Birds."
– Peter Diamandis and Steven Kotler
"Ultimately, the best way to become a billionaire is
to solve a billion-person problem."
– Peter Diamandis and Steven Kotler
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