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    THC 7 PPT 2 Tourism Uniqueness

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    Benjo Manzano Quidulit

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    © All Rights Reserved
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    THC 7 PPT 2 Tourism Uniqueness

    Uploaded by

    Benjo Manzano Quidulit
    3 views14 pages

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    © © All Rights Reserved

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    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    3 views14 pages

    THC 7 PPT 2 Tourism Uniqueness

    Uploaded by

    Benjo Manzano Quidulit

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 14

    Tourism and

    Hospitality
    Marketing
    Topic 2: Unique Characteristics of the
    Tourism and Hospitality Industry
    Benjo M. Quidulit
    Marketing is a continuous, sequential
    process through which management
    plans, researches, implements, controls,
    and evaluates activities designed to
    satisfy the customers’ needs and wants
    and meet the organization’s objectives.
    According to Morrison (2010), services
    marketing “is a concept based on
    recognizing the uniqueness of all services;
    it is a branch of marketing that
    specifically applies to the service
    industries”.
    Unique
    Characteristics of
    the Tourism and
    Hospitality Industry
    Unlike Consumer products which can be availed off the
    shelf, Tourism and Hospitality products have unique
    characteristics that make their marketing and promotions
    quite challenging. The Tourism and Hospitality products are:

    3
    Unique Characteristics of the Tourism and
    Hospitality Industry

    Intangible Inseparable Variable

    Tourism products are The Tourism cannot be The tourism experience is


    intangible because it cannot separated from the consumer. likely to be different
    be touched, smelled, tasted, When tourists avail of depending on when the
    felt not heard prior to products and services, they product is availed, who one is
    purchase. have personally go to where with and how the service
    the products are. providers deliver the service
    at the time of consumption.

    Hospitality and Tourism 1ST TERM


    4 Marketing 2023- 2024
    Unique Characteristics of the Tourism and
    Hospitality Industry

    Perishable Seasonal Substitutable

    The tourism product is one of Seasonality does not only Completion in the tourism
    the most highly perishable of refer to seasons. It also refers industry is intensifying. With
    products. Perishability refers to behavioral patterns of the new destinations emerging
    to not being travel market. The seasonality and competing in the global
    of tourism products hinders it marketplace, one destination
    from maximizing its profits all can be substituted for another
    year round. destination.

    Hospitality and Tourism 1ST TERM


    5 Marketing 2023- 2024
    FORMS OF TOURISM
    Travel refers to the movement of people from
    one location to another. A traveler is someone
    who moves between different geographic
    locations, for any purpose and any duration
    (UNWTO, 2010) there are three main reasons
    why people travel, namely, for leisure, for
    business, and to mix business with pleasure

    6
    THREE MAIN MOTIVATIONS FOR TRAVEL

    DOMESTIC INBOUND TOURISM OUTBOUND


    TOURISM TOURISM
    It comprises the activities It comprises the activities It comprises the activities
    of a resident visitor within of a non-resident visitor of a resident visitor within
    the country of reference as outside the country of the country of reference on
    part of a domestic tourism reference on an inbound an outbound tourism trip.
    trip or part of an outbound tourism trip. This means, This means, visits by
    tourism trip. visits to a country by residents of a country
    visitors who are not outside that
    residents of that country country.
    INTERNATIONAL TOURISM – the act of traveling to another country other than where you
    live for no more than one year for purposes of leisure
    MACRO PERSPECTIVE IN
    7 TOURISM AND 20XX
    HOSPITALITY
    DISTINCTIONS BETWEEN
    TRAVELLERS AND VISITORS
    a. TRAVELER is someone who moves
    between geographic locations, for any
    purpose and any duration.
    b. VISITOR is a traveler taking a trip to a
    main destination outside his/her usual
    environment, for less than a year, for any
    main purpose other than to be employed
    by a resident entity in the country or place
    visited.

    8
    DISTINCTIONS BETWEEN
    Tourist and Excursionist
    a. Tourist (Overnight Visitor) –visitors
    staying at least 24 hours in the
    destination.

    b. Excursionist (Same-Day Visitor) –visitors


    staying less than 24 hours in the
    destination visited and not making an
    overnight stay, including cruise travelers
    but excluding travelers in transit.

    9
    TRAVEL CATEGORY CHARACTERISTICS
    - It is sponsored travel for financial or economic gain and for representation
    Corporate Travelers purposes.
    - Can be an inbound and outbound tourist
    Commercial Group - Those who travel in groups for business reasons. They would be delegates
    Travelers attending conventions, conferences, training programs and seminars.
    - Those that represent institutions on official work. They maybe government
    Institutional Travelers travel, association
    Leisure or Holiday - Travelers which are Psychocentric meaning, they were much demanding on
    Travelers the safety on the entire tour.
    Family Traveler - Vacationers, family reunions, Climate Sightseers
    Single Traveler - Hitch- Hikers, Youth, Students
    Special Interest - Sports, History, Architecture, Wildlife, health, Fishing, Shopping, Culture,
    Traveler Behavior

    Hospitality and Tourism


    10 20XX
    Marketing
    There are two
    types of Tourists
    • Domestic Tourists
    • International Tourists

    11
    1. International Traveler

    Tends to enter the destinations,


    outside of his own country.
    international travelers may
    require additional services like
    multilingual staff mostly at the
    hotel, translation facilities,
    international cuisines, foreign
    brands or liquors in the bars,
    purified/mineral water, foreign
    currency exchange facility, left
    luggage facility, international
    channels in televisions and
    newspapers as well.
    2. Domestic Traveler

    Also known as a tourist who


    travels within his own country.
    Most of this type of traveler
    choose to avail the cheaper
    budget for their sweet
    escapades. Tends to be an
    explorer and an adventurous
    type of local tourist.
    Thank you

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