MARKET OF AGRICULTURAL

EQUIPMENT AND MACHINERY IN

ROMANIA

SECTOR FOCUS: SPRAYERS

a DEMO sector brief by

FRD Center

GENERAL OVERVIEW of the Romanian agriculture

IMPORTS of agricultural equipment and farm machinery
MANUFACTURING of agricultural and horticultural sprayers
IMPORTS of agricultural and horticultural sprayers
BRANDS of agricultural and horticultural sprayers
IMPORTERS of agricultural and horticultural sprayers
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This demo report is produced by FRD Center Market Entry Services –

www.frdcenter.ro - one of the pioneer privately owned market entry consulting firms in
Romania.

Since 2000, FRD Center offers tailor-made market intelligence, B2B matchmaking and
market access consulting services to foreign organisations interested to enter the
emerging markets in Europe as exporters, consultants, investors or joint-ventures, to
relocate their operations, or to source in CE, SE and Eastern Europe.

FRD Center is the trade consultant for the Irish Governmental Agency, Enterprise Ireland
and the representative of the Murcia region Development Agency (Spain). Other clients
are Commercial Sections of Embassies, Export Councils, Trade Governmental Agencies,
Chambers of Commerce, private companies, corporations, SMEs from Canada, China,
Denmark, Germany, India, Ireland, Israel, Jordan, Norway, Poland, UK, USA, Switzerland
etc.

Our services include:

- market research, investment opportunities assessment, sector studies, market briefs
- identification and qualification of B2B distributors, importers, suppliers etc.
- product presentation and assessment of interest from clients / partners
- pre-M&A business support and research
- identification of market opportunities: exports, sourcing, B2B sales etc.
- trade missions, business itineraries, inward buyer missions

Disclaimer:
Whilst every care is taken in compiling this report, no responsibility is taken for errors or omissions.
FRD Center guarantees that this information, collected and generated, has been operated in a
professional manner and best efforts were applied with a view to offering accurate and complete results.
However, FRD Center will not be held liable for any damage or loss resulting from the use of the
information contained herein.

Sources consulted for this report: business mass media, the companies, official sources

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GENERAL OVERVIEW of the Romanian agriculture

Romania is one of the main major producers of agricultural output in Europe. The
contribution of agriculture, forestry and fishing to the nominal value of the GDP in
Romania was of 5.6% in 2013.

In 2014, the cereal grains output was of 21.6 million tonnes, up by 3.4% y-t-y, out of
which 7.46 million tonnes wheat and over 11.73 million tonnes of corn (grain maize).
Romania is the 2nd most important producer of grain maize in Europe, after France,
who reports an average of 8 tons/ha.

In 2014, the area cultivated with grain maize and the area cultivated with wheat
represented 45.9% and 39.0% of the area cultivated with cereals for grains, respectively.
The production of cereals for grains increased by 3.4% as against the previous year, due
to the increase of the yields per hectare (average yield), as follows: maize grains (+7.2%),
barley and two-row barley (+6.3%), wheat (+3.8%) and oats (+1.5%).

Romania has a territory of 23.8 million hectares, out of which an agricultural area of
some 14.7 million hectares. There are approximately 3.9 million agricultural holdings in
Romania, with the average surface of 3.4 hectares each.

In 2014, Romania occupied the 5th place considering the area cultivated with wheat, after
France, Germany, Poland and Spain. In regards to wheat output, Romania was ranked
5th, after France, Germany, United Kingdom and Poland. Considering the yield,
Romania is among the lower yield per hectare wheat cultivating Member States.

Wheat yield (kg/ha) in Romania and

in the main EU Member States in 2014

10,000
8,630 8,616

8,000 7,461
7,361
6,803
6,498
6,000
4,974 4,708 4,563
4,188
3,805 3,601
4,000
3,076 2,993

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Romania occupied the 1st place for the area cultivated with maize and the 2nd place for
production, after France, due to an inferior yield. Otherwise, the maize yield achieved by
Romania is the smallest compared to the one achieved by the main maize cultivating
Member States.

Maize yield (kg/ha) in Romania and

in the main EU Member States in 2014

15,000

11,238
12,000
10,792 10,684 10,383 9,712
9,000 7,931
7,737
7,068
6,589
6,000
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The total area cultivated with vines in Romania in 2013 has been of approximately
180,000 hectares in various regions traditionally known for their wine production:
Podisul Transilvaniei, Dealurile Moldovei, Dealurile Munteniei & Olteniei, Dealurile
Banatului, Dealurile Crisanei & Maramuresului, Colinele Dobrogei and Terasele Dunarii -
in red in the map below.

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There are approximately 200 wine producers in Romania. The main grape growers and
wine producers on the domestic market are: Murfatlar, Cotnari, Jidvei, Vincon and
Tohani.

Through the National Support Programme 2014 - 2018, the annual amount of the EU
financial support to Romanian producers in the wine sector is 47.7 million EUR. The
measures included in the programme are: Restructuring and conversion of vineyards;
Wine promotion; Harvest insurance; Investments, Product distillation.

Through the National Support Programme 2009 - 2013, Romania has absorbed 100% of
the available EU funds. Much of this funding has been used to modernise production
equipment and storage facilities, mainly using imported units, installations and
equipment.

IMPORTS of agricultural equipment and farm machinery

Currently, Romanian agricultural output relies mainly on imported machinery and
agricultural equipment.

The imports of tractors have recorded in 2014 over 445 million EUR, up by some 27%
compared to 2013, while the imports of ploughs have registered almost 11 million EUR
in 2014, up by approximately 24% compared to 2013.

Imports of tractors in Romania, during 2013 - 2014

500

400

300
million EUR

200

100

0
2013 2014

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The imports of disc harrows have gone up by 36% reaching almost 8.5 million EUR in
2014 while the Romanian imports of harrows (other than disc harrows), scarifiers,
cultivators, rotovators, weeders and hoes have recorded over 22 million EUR in 2014, up
by 26% compared to 2013.

Seeders, planters and transplanters from imports have recorded almost 26 million EUR
in 2014 in Romania, up by 3% compared to the previous year. The imports of manure
spreaders and fertiliser distributors have gone up by 25% in 2014 compared to 2013,
registering a value of approximately 6 million EUR.

Imports of agricultural machinery in Romania, during 2013 - 2014

30

20
million EUR

2013
2014

10

0
Ploughs Disc harrows Harrows, Seeders, planters Manure spreaders
scarifiers, and transplanters and fertiliser
cultivators etc distributors

The Romanian imports of agricultural or horticultural mechanical appliances, whether or

not hand-operated, for projecting, dispersing or spraying liquids or powders have
registered over 16 million EUR in 2014.

At the end of 2013 the fleet of agricultural machinery in Romania was counting:
- 191,301 tractors
- 24,622 cereals harvesters
- 152,031 plows
- 92,118 disc harrows
- 74,805 different types of drills
- 10,225 balers
- 85,818 tractor trailers

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About 71.3% of the total number of registered tractors and about 65.8% of total cereals
harvesters operating in Romania have the normal functioning duration overdue.
Therefore there is a great need and demand for agricultural machinery and equipment.

MANUFACTURING of agricultural and horticultural sprayers

The volume of local production of agricultural and horticultural sprayers is low.

There are some manufacturers of agricultural equipment that also produce, in a very
limited amount, agricultural and horticultural sprayers. These are: MAT Craiova, Ruris
Impex, Tehnofavorit, Servoplant and MAT Magrit.

Some of the types / brands are:

- MSLV 500 carried sprayer manufactured by MAT Craiova
- MSLV 1000 towable sprayer manufactured by MAT Craiova
- A303 carried sprayer manufactured by Ruris Impex
- ATOM 400 carried sprayer manufactured by Tehnofavorit
- ATOM 1000 towable sprayer manufactured by Tehnofavorit
- ATOM 1500 towable sprayer manufactured by Tehnofavorit
- MS2 towable sprayer manufactured by MAT Magrit

IMPORTS of agricultural and horticultural sprayers

The market of agricultural sprayers in Romania is dominated by imported products.

The Romanian imports of agricultural or horticultural mechanical appliances, whether or

not hand-operated, for projecting, dispersing or spraying liquids or powders have
registered over 16 million EUR in 2014.

In 2014, Romania has imported agricultural or horticultural mechanical appliances,

whether or not hand-operated, for projecting, dispersing or spraying liquids or powders
mainly from:
- Italy: approx. 3.8 million EUR
- France: approx. 2.1 million EUR
- China: approx. 2 million EUR
- Spain: approx. 1.6 million EUR
- Germany: approx. 1.5 million EUR
- Hungary: approx. 0.9 million EUR

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Imports of agricultural or horticultural mechanical appliances, whether or

not hand-operated, for projecting, dispersing or spraying liquids or
powders in Romania in 2014, per origin countries

25.2% 23.3%

5.7%
13.2%
9.6%
10.2% 12.7%

Italy France China Spain Germany Hungary Others

BRANDS of agricultural and horticultural sprayers

The offer of the imported brands of agricultural and horticultural sprayers in Romania is
diversified.

Some examples of brands of towable and suspended sprayers available on the Romanian
market are:
- Caffinni, MM, Ricosma, Florida, Osella, Ideal, Unigreen, Projet (Italy)
- Calvet (France)
- Mankar (Germany)
- Tecnoma (Spain)
- Hardi (Denmark)
- Agromehanika (Slovenia)

IMPORTERS of agricultural and horticultural sprayers

The users of agricultural and horticultural sprayers in Romania acquire this type of
machinery mainly from domestic importer-distributors.

Some significant importer-distributors of agricultural sprayers in Romania are: NHR

Agropartners, Agrowest-BMB, Agrosez Com or Motor Force Impex. Apart from
agricultural and horticultural sprayers, they import and distribute various other types of
agricultural machinery and equipment.

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Importer-distributor Sales in 2013 Imported brands of

sprayers
NHR Agropartners 14.1 million EUR Hardi
Agrowest-BMB 2.6 million EUR Caffinni
Agrosez Com 1.3 million EUR Karaova
Motor Force Impex 1.3 million EUR Solo

Usually, the main importer-distributors of agricultural machinery on the domestic market

provide integrated services: selling of agricultural equipment, selling of spare parts,
service, consulting and financial facilities.

The main importer-distributors of agricultural machinery in Romania have distribution

networks that cover the entire country.

In the decision to purchase agricultural sprayers, the most important criterion is the
price. Furthermore, the Romanian customers are interested in the product quality and the
terms of payment.

For tailored market research and B2B matchmaking in Romania and the region, please feel free to
contact us directly.

FRD Center Market Entry Services

www.market-entry.ro

Contact: Jackie Bojor, Director

[email protected]
+4021 4111459

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