This document is for De Montfort University use and should not be passed to third parties or posted on any website.

Faculty of Business and Law

Assignment Brief

Module Title Creative Management Assignment 2

and Marketing Number

Module Code ENTE 3506 Assignment Essay

Title

Module Leader Zairah Hussain Assignment 50%

Weighting

Submission Week 40:

Date/Time: Monday 1st July 2024
12.00pm GMT time zone

Assessment Information – What you need to do

You are required to choose 1 of the following topics

ESSAY TOPIC 1- Culture, creativity and innovation- Chose either (a) OR (b)

1. Within the theoretical framework explaining that creativity and innovation are a product of
person-environment interactions (Kwan et al., 2018, p. 167), some empirical studies
arguably concluded that certain Hofstede (2011)’s dimensions of national culture influence
an individual’s creativity and innovation.

1a. Using two big names in the world of innovation, Jack Ma and Jeff Beszos as reference to the Eastern
and Western cultures, explain how dimensions of national cultures can affect a person’s
creativity/innovation. OR
1b. Using Aliko Dangote or any other Forbes-listed African entrepreneur as reference to national cultures in
Africa, explain how the convergence of Western and Eastern cultures can shape a person’s
creativity/innovation.

Hofstede, G. (2011). Dimensionalizing cultures: The Hofstede Model in context. Online

Readings in Psychology and Culture, 2(1), 2307–0919.
http://scholarworks.gvsu.edu/orpc/vol2/iss1/8
Kwan, L. Y. Y., Leung, A. K. -y., & Liou, S. (2018). Culture, creativity, and innovation. Journal
of Cross-Cultural Psychology, 49(2), 165–170. https://doi.org/10.1177/0022022117753306

ESSAY TOPIC 2- Crowdsourcing

2. Define the concept of crowd Sourcing. Choose and define one or more crowd sourcing
models and apply them to a business case study of your choice - analyse the successes
and failures of its incorporation. Advise on future crowdsourcing method opportunities for
your chosen case study and justify why these methods should be incorporated.

Assignment Brief Template

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Additional Optional Essay Choice for Business and Finance (BAF) Students:

3. Crowd funding platforms are an effective alternative to banks for raising money. Using a
case study of your choice, analyse to what extent this statement is accurate.

Assessment Information – What you need to do

The above essay titles are designed to be broad in scope. Therefore, your answer should be
narrowed down to an aim that should be clarified in your introduction.

 Define concepts and provide sources for them before applying them

 Critique theories by comparing and contrasting them

 Enrich your synthesis with illustrations to underpin theories and your arguments

 A maximum of three Appendices is permitted, but not required

 Any diagrams, Models Tables and Graphs should be placed in the appendix

Structure

 Provide a front sheet with your p number, title of Essay, tutor name, and a word
count

 There should be a minimum of 15 different, academically credible references in your text

 The word count is 1500 words, 10% +/- is acceptable. Above or below this will impact your
overall grade

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MARKING CRITERIA FOR ASSIGNMENT 2 - INDIVIDUAL ESSAY

(WHAT WE USE TO MARK YOUR WORK)

INTRODUCTION Introduction shows planning, aims and sources to be used in main body of essay.
(10%)

EVIDENCE OF Quality of definitions and references. Demonstrate the use of diverse sources cited
RESEARCH within the text. A reference list of a minimum of 15 credible sources. Harvard
(20%) referencing seen in line with De Montfort University Harvard Business Guide.

ANALYSIS The quality of analysis should be demonstrated. Present theoretical concepts

(20%) based on the field. The essay be clearly situated within the current debates to
evaluate the arguments presented within the existing literature area.

ILLUSTRATION Quality case study application -

(15%)
Q2 & Q3 Draw on business cases to illustrate how existing businesses have been able
to use the concepts.

OR

Q1 Draw on case study countries –to illustrate the impacts of culture on creativity.

OVERALL Fluid structure to essay, which laterally builds upon the research, through to analysis and
IMPRESSIONS where appropriate offers recommendations from findings.
(20%)

Creativity Independent and creative essay planning and research choices, show that the author
(15%) has been devised their essay, which expands the boundaries of the taught lessons.
Independent design through case examples and research choices.

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How to Submit your Assessment

The assessment must be submitted by 12:00 noon (GMT/BST) on Turnitin. No paper copies are
required. You can access the submission link through the module web.

 Your coursework will be given a zero mark if you do not submit a copy through Turnitin.
Please take care to ensure that you have fully submitted your work.
 Please ensure that you have submitted your work using the correct file format, unreadable
files will receive a mark of zero. The Faculty accepts Microsoft Office and PDF documents,
unless otherwise advised by the module leader.
 All work submitted after the submission deadline without a valid and approved reason will be
subject to the University regulations on late submissions.

o If an assessment is submitted up to 14 days late the mark for the work will be capped
at the pass mark of 40 per cent for undergraduate modules or 50 per cent for
postgraduate modules
o If an assessment is submitted beyond 14 calendar days late the work will receive a
mark of zero per cent
o The above applies to a student’s first attempt at the assessment. If work submitted
as a reassessment of a previously failed assessment task is submitted later than the
deadline the work will immediately be given a mark of zero per cent
o If an assessment which is marked as pass/fail rather than given a percentage
mark is submitted later than the deadline, the work will immediately be
marked as a fail

The University wants you to do your best. However, we know that sometimes events
happen which mean that you can’t submit your coursework by the deadline – these
events should be beyond your control and not easy to predict. If this happens, you can
apply for an extension to your deadline for up to two weeks, or if you need longer, you
can apply for a deferral, which takes you to the next assessment period (for example, to
the re-sit period following the main Assessment Boards). You must apply before the
deadline. You will find information about applying for extensions and deferrals here.

 Students MUST keep a copy and/or an electronic file of their assignment.

 Checks will be made on your work using anti-plagiarism software and
approved plagiarism checking websites

Return of Marked Work

You can expect to have feedback returned to you within 15 working days. If for any reason there
is a delay you will be kept informed. Marks and feedback will be provided online using the grade
mark and rubric criteria provided. It is important that you access the feedback you receive as this
will help to make improvements to your later work, you can request a meeting with your
Module Leader or Personal Tutor to discuss your feedback in more detail.

Marks will have been internally moderated only, and will therefore be provisional; your mark will
be formally agreed later in the year once the external examiner has completed their review.
More information on assessment and feedback can be found here.

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Academic Integrity
In submitting a piece of work for assessment it is essential that you understand the University's
requirements for maintaining academic integrity and ensure that the work does not contravene
University regulations. Some examples of behaviour that would not be considered acceptable
include plagiarism, re-use of previously assessed work, collusion with others and purchasing your
assignment from a third party. For more information on academic offences, bad academic
practice, and academic penalties, please read chapter four of our academic regulations.

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Faculty of Business and Law Grade Descriptors

This is a guide to the criteria used by staff in the Faculty of Business and Law assigning a mark to
a piece of undergraduate work. The final mark awarded to a piece of work will be informed by its
predominant correspondence to these descriptors. The University generic descriptors as well as
advice for students can be accessed at: http://www.dmu.ac.uk/about-dmu/quality-management-
and-policy/academic- quality/learning-teaching-assessment/mark-descriptors.aspx

Modules are marked on a range of 0-100%. Mark descriptors are given in the table below. A mark
below 40% indicates a Fail grade (the shaded boxes).

Mark Criteria Classificatio

Range n
Indicates that no fault can be found with the work other than very First class
90-100%
minor errors, for example typographical, or perhaps failure to honours
satisfy the most challenging and exacting demands of the Distinction
assessment.

80-89% Indicates a very high level of understanding evidenced by an

ability to engage critically and analytically with source material. First class
Likely to exhibit independent lines of argument. Only minor honours
errors or omissions. Distinction

70-79% Judged to be very good, yet not outstanding. May contain minor
errors or omissions. A well-developed response showing clear First class
honours
knowledge and the ability to interpret and/or apply that Distinction
knowledge.

60-69% Indicates a sound understanding of basic points and principles Upper

but with some failure to express or to apply them properly. second-
Hence the answer is essentially correct, has some errors or class
omissions, and is not seriously flawed. honours
(2:1) Merit

50-59% Indicates a more limited understanding of basic points and Lower

principles, with significant errors and omissions. These errors and second-class
omissions, however, do not cast doubt on the basic level of honours (2:2)
understanding. Pass

40-49%
Indicates questionable understanding of basic points and Third-
principles yet sufficient to show that learning outcomes have been class
achieved at a rudimentary level. honour
s Pass

30-39% Indicates an answer that shows only weakly developed elements Fail
of understanding. The learning outcomes have been insufficiently
realised.

20-29% Very little knowledge has been demonstrated and the Fail
presentation shows little coherence of material or argument.

0-19% Only isolated or no knowledge displayed. Fail

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