Free - Compas Market Insight Indonesian FMCG E-Commerce Report 2023
Free - Compas Market Insight Indonesian FMCG E-Commerce Report 2023
Free - Compas Market Insight Indonesian FMCG E-Commerce Report 2023
id
Indonesian FMCG
E-commerce
Report 2023
FREE VERSION
TABLE OF CONTENTS Compas.co.id
II Data Disclaimer
1 FMCG E-commerce FMCG 2023 Overview 7 FMCG E-commerce 2023 Event Spotlight
2 FMCG Category Sales Value in 2023 8 FMCG Category Ramadan Performance: Before, During, and After
3 FMCG Sales Value by Category in E-commerce 9 FMCG Category Ramadan Performance: Food & Beverage
4 FMCG Sales Value & Quantity and Growth 10 FMCG Category Ramadan Performance: Beauty & Care
5 FMCG Quarterly Sales Value 11 TikTok Shop Closure: Impact to FMCG Performance
6 FMCG Quarterly Sales Value by Category 12 TikTok Shop Closure: Sales Quantity & Number of Sales
21 Overview 45 Overview
25 Product Category Growth 2022 vs 2023 49 Product Category Growth 2022 vs 2023
37 Total & Average Sales Quantity in E-commerce 61 Total & Average Sales Quantity in E-commerce
39 Top Sellers by Official & Non-official Sellers 63 Top Sellers by Official & Non-official Sellers
40 Shopee Double Date Monthly Performance 64 Shopee Double Date Monthly Performance
41 Shopee Double Date Subcategory Performance 65 Shopee Double Date Subcategory Performance
42 Outlook 66 Outlook
TABLE OF CONTENTS Compas.co.id
69 Overview 93 Overview
73 Product Category Growth 2022 vs 2023 97 Product Category Growth 2022 vs 2023
85 Total & Average Sales Quantity in E-commerce 109 Total & Average Sales Quantity in E-commerce
87 Top Sellers by Official & Non-official Sellers 111 Top Sellers by Official & Non-official Sellers
88 Shopee Double Date Monthly Performance 112 Shopee Double Date Monthly Performance
89 Shopee Double Date Subcategory Performance 113 Shopee Double Date Subcategory Performance
Let's step into the new year ready to use what we've learned and make our
Hanindia business even better. Here's to an awesome year ahead!
Narendrata
Sincerely,
ii DATA DISCLAIMER Compas.co.id
Beauty & Care Food & Beverage Health Mom & Baby
Source: Compas Dashboard, Official & Non-Official Store, Shopee, Tokopedia, & Blibli, All FMCG Category, Product with rating 4 and up, 1 January – 31 December 2023
4 2023 FMCG E-COMMERCE OVERVIEW
Compas.co.id
+2.2% +3.8%
Year-on-Year Change Year-on-Year Change
+IDR 1.2 Trillion +56 Million
Source: Compas Dashboard, Official & Non-Official Store, Shopee & Tokopedia, All FMCG Category, Product with rating 4 and up, 1 January – 31 December 2023
EXPLORE
THE FULL REPORT
NOW!
www.compas.co.id
Indonesia’s #1
E-commerce
Market Insight
Trusted by Our Happy Clients
Compas.co.id
Thank You!
Compas.co.id
Make better
data-driven decisions
with Compas Dashboard
Get in touch with our experts
Dini Rosliani
Compas Head of Business Development
[email protected]
+6285280060715