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    Free - Compas Market Insight Indonesian FMCG E-Commerce Report 2023

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    LAG

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    Free - Compas Market Insight Indonesian FMCG E-Commerce Report 2023

    Uploaded by

    LAG
    3 views12 pages

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    Free_Compas Market Insight Indonesian FMCG E-commerce Report 2023

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    3 views12 pages

    Free - Compas Market Insight Indonesian FMCG E-Commerce Report 2023

    Uploaded by

    LAG

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 12

    Compas.co.

    id

    COMPAS MARKET INSIGHT:

    Indonesian FMCG
    E-commerce
    Report 2023

    ANALYSIS OF FMCG E-COMMERCE MARKET IN 2023


    ON SHOPEE, TOKOPEDIA, AND BLIBLI IN INDONESIA

    FREE VERSION
    TABLE OF CONTENTS Compas.co.id

    I Words from our CEO

    II Data Disclaimer

    1 FMCG E-commerce FMCG 2023 Overview 7 FMCG E-commerce 2023 Event Spotlight

    2 FMCG Category Sales Value in 2023 8 FMCG Category Ramadan Performance: Before, During, and After

    3 FMCG Sales Value by Category in E-commerce 9 FMCG Category Ramadan Performance: Food & Beverage

    4 FMCG Sales Value & Quantity and Growth 10 FMCG Category Ramadan Performance: Beauty & Care

    5 FMCG Quarterly Sales Value 11 TikTok Shop Closure: Impact to FMCG Performance

    6 FMCG Quarterly Sales Value by Category 12 TikTok Shop Closure: Sales Quantity & Number of Sales

    13 Boycott impact to FMCG brands’ performance

    18 FMCG 2023 Category Performance


    for Beauty & Care, Food & Beverage, Health, and Mom & Baby.
    More detail in next page
    III Our Clients

    IV Get in Touch with Our Expert Some of This


    Table of Contents
    is clickable
    TABLE OF CONTENTS Compas.co.id

    19 Beauty & Care 43 Food & Beverage

    20 Data Disclaimer 44 Data Disclaimer

    21 Overview 45 Overview

    22 Subcategory Growth 2022 vs 2023 46 Subcategory Growth 2022 vs 2023

    23 Subcategory Quarterly Growth 47 Subcategory Quarterly Growth

    24 Subcategory Performance in E-commerce 48 Subcategory Performance in E-commerce

    25 Product Category Growth 2022 vs 2023 49 Product Category Growth 2022 vs 2023

    26 Top Brands 50 Top Brands


    27-36 for Top Brands by Subcategory 51-60 for Top Brands by Subcategory

    37 Total & Average Sales Quantity in E-commerce 61 Total & Average Sales Quantity in E-commerce

    38 Top Sellers 62 Top Sellers

    39 Top Sellers by Official & Non-official Sellers 63 Top Sellers by Official & Non-official Sellers

    40 Shopee Double Date Monthly Performance 64 Shopee Double Date Monthly Performance

    41 Shopee Double Date Subcategory Performance 65 Shopee Double Date Subcategory Performance

    42 Outlook 66 Outlook
    TABLE OF CONTENTS Compas.co.id

    67 Health 91 Mom & Baby

    68 Data Disclaimer 92 Data Disclaimer

    69 Overview 93 Overview

    70 Subcategory Growth 2022 vs 2023 94 Subcategory Growth 2022 vs 2023

    71 Subcategory Quarterly Growth 95 Subcategory Quarterly Growth

    72 Subcategory Performance in E-commerce 96 Subcategory Performance in E-commerce

    73 Product Category Growth 2022 vs 2023 97 Product Category Growth 2022 vs 2023

    74 Top Brands 98 Top Brands


    75-84 for Top Brands by Subcategory 99-108 for Top Brands by Subcategory

    85 Total & Average Sales Quantity in E-commerce 109 Total & Average Sales Quantity in E-commerce

    86 Top Sellers 110 Top Sellers

    87 Top Sellers by Official & Non-official Sellers 111 Top Sellers by Official & Non-official Sellers

    88 Shopee Double Date Monthly Performance 112 Shopee Double Date Monthly Performance

    89 Shopee Double Date Subcategory Performance 113 Shopee Double Date Subcategory Performance

    90 Outlook 114 Outlook


    i WORDS FROM CEO Compas.co.id

    Hi, FMCG Business Leaders!

    As we wrap up another year, we’re excited to share our "Indonesian FMCG E-


    commerce Report 2023" with all of you. As we navigate through the complex
    world of e-commerce, understanding the trends and consumer behaviors of
    2023 is not just an option—it's a necessity for success in 2024 and beyond.

    Our comprehensive analysis summarizes a year's worth of data, insights, and


    the evolving landscapes of platforms such as Shopee, Tokopedia, and Blibli.
    This deep dive into the FMCG sector provides a blueprint for strategic decision-
    making, ensuring that every step you take is data-driven and aligned with the
    pulse of the market.

    Let's step into the new year ready to use what we've learned and make our
    Hanindia business even better. Here's to an awesome year ahead!
    Narendrata
    Sincerely,
    ii DATA DISCLAIMER Compas.co.id

    METHOD PRODUCT RATING


    Online Crawling 4+ The researched data is data of
    products with ratings above four (4)
    PERIOD
    The researched data covers from
    January 1st - December 31th 2023. E-COMMERCE PLATFORM
    The product mapping category in Compas
    SELLER TYPE is based on the categories predetermined
    Official Store & Non-Official Store from Shopee, Tokopedia, and Blibli.

    Beauty & Care Food & Beverage Health Mom & Baby

    There are 4 main categories on the Compas Dashboard


    270 Subcategories | 38,185 Brands | 10,712,117 Product Listings
    FMCG E-COMMERCE

    FMCG 2023 Overview


    2 2023 FMCG E-COMMERCE OVERVIEW
    Compas.co.id

    FMCG Sales Value in the


    11.9% marketplace reached
    IDR 57.6 Trillion
    18.7% in 2023.
    IDR 49%
    57.6T
    ● Beauty & Care
    20.4% ● Food & Beverage
    ● Health
    ● Mom & Baby Unlock More Details
    in Premium Report

    Source: Compas Dashboard, Official & Non-Official Store, Shopee, Tokopedia, & Blibli, All FMCG Category, Product with rating 4 and up, 1 January – 31 December 2023
    4 2023 FMCG E-COMMERCE OVERVIEW
    Compas.co.id

    The FMCG Market in e-commerce is


    growing in 2023, with an additional
    sales value of IDR 576 Billion. Unlock More Details
    in Premium Report

    Sales Value Growth Sales Quantity Growth

    +2.2% +3.8%
    Year-on-Year Change Year-on-Year Change
    +IDR 1.2 Trillion +56 Million

    Source: Compas Dashboard, Official & Non-Official Store, Shopee & Tokopedia, All FMCG Category, Product with rating 4 and up, 1 January – 31 December 2023
    EXPLORE
    THE FULL REPORT
    NOW!

    www.compas.co.id
    Indonesia’s #1
    E-commerce
    Market Insight
    Trusted by Our Happy Clients
    Compas.co.id

    and +78 more

    Belinda Olga Cinintya Aprillia Wulandari Timotius Giovandi Ratri Arista


    Consumer and Market Insight Manager Consumer Insight Lead E-commerce Executive Consumer Insight
    “Compas telah membantu Unilever dalam “Thanks to Compas yang sangat "Data Compas mempermudah kami “Compas membantu kami gain insight
    menyajikan data untuk tim mereview membantu kami dalam aktivitas tracking untuk menganalisa kondisi online market dari produk mom & baby serta skincare
    performa dan tingkat kompetitif kami di seluruh store yang ada di e-commerce, di Indonesia. Kualitas data yang diberikan karena data analysis yang diberikan
    market e-commerce. sehingga Blackmores memiliki total view Compas sudah sangat baik sehingga beragam, mulai dari insight makro, tren
    Hal ini sangat kami butuhkan mengingat of overall category. Identifikasi illegal seller dengan mudah insight didapatkan". yang sedang happening, serta pergerakan
    pergerakan eCommerce yang sangat yang menjual produk Non KBN juga seluruh kompetitor di e-commerce”.
    cepat serta portfolio para pemain di e- menjadi salah satu manfaat yang kami
    commerce yang sangat bervariatif. dapatkan dari Compas Dashboard".
    Sehingga kami lebih bisa mengatur
    kategori dan prioritasi portfolio kami agak
    bisa semakin terdepan
    Indonesia’s #1
    E-commerce
    Market Insight

    Thank You!
    Compas.co.id

    Make better
    data-driven decisions
    with Compas Dashboard
    Get in touch with our experts
    Dini Rosliani
    Compas Head of Business Development
    [email protected]
    +6285280060715

    Got questions or inquiries? Get in touch with us!

    Website Instagram LinkedIn YouTube TikTok


    compas.co.id @compas.co.id @compas.co.id @compascoid @compas.co.id

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