Gao Haoyuan Mid Term

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Analysis and investigation of successful cases of entrepreneurial projects

2024.04.21. 20235138_Gao Haoyuan

Enterprise
Personal item Related successful projects and descriptions (including
NO Name (Team Item Success Points (Factors) Item Applicable Plan
(keywords) pictures)
Name)

"봄 여름 가을 겨울 그리고 봄"


"봄 여름 가을 겨울 그리고 봄" (Spring, Summer,
Fall, Winter... and Spring) is a South Korean film
directed by Kim Ki-duk. Released in 2003, the film is
renowned for its tranquil cinematography, minimalist
storytelling, and profound exploration of Buddhist
themes. 1. Conceptualization and Scriptwriting
1. Unique Setting and Cinematography
2. Storyboarding and Visual Design
2. Philosophical and Spiritual Themes
Director 3. Casting and Rehearsals
1 Artistic Film 3. Universal Themes, Distinctive Artistic
Kim Ki-duk 4. Production
Vision
5. Post-Production
4. Low Budget Efficiency.
6. Distribution and Promotion
Goodbye, My CEO
Goodbye, My Ceo is an English vertical short screen
drama which based on a famous Chinese web novel.

1. Mobile-First Viewing
Vertical 2. Shorter Episode Format The similar as an artistic film plan, but should
2 ReelShort
screen drama 3. Innovative Storytelling and Production simplify every step in order to reduce the cost.
4. Targeted Demographics

Jae-jae
Jae-jae, whose real name is Jung Jae-hyun, rose to
fame through her entertaining and comedic content on
platforms like YouTube and Instagram. She is widely
recognized for her witty humor, engaging personality, 1. Consistency 1. Define Brand Identity
and creative approach to content creation. 2. Creativity and Innovation 2. Content Strategy
3. Interactivity and Community 3. Contents shooting
3 Internet celebrity packaging Unknown
Engagement 4. Collaborations and Partnerships
4. Collaborations and Partnerships 5. Monetization Strategy(Undertake
5. Personal Branding advertising and live streaming sales business)
Twice
Twice is a South Korean girl group formed by JYP
Entertainment. They debuted on October 20, 2015, with
the extended play "The Story Begins" and the title track
"Like Ooh-Ahh." Since their debut, Twice has become
one of the most popular and successful girl groups in the 1.Catchy Music and Addictive
K-pop industry. Choreography 1. Talent Scouting and Training
2.Appealing Visuals and Image 2. Talent Scouting and Training
3.Strong Fan Engagement and 3. Song Production and Choreography
JYP
Community Building 4. Visual Branding and Styling
4 K-pop Idol Packaging Entertain-
4.Brand Endorsements and 5. Promotion and Marketing Strategy
ment
Collaborations 6. Debut Showcase and Music Release
5.Strong Leadership and Team Dynamics 7. Fan Engagement and Community Building
8. Continuous Training and Improvement

The magazine photos shot by


1. Market Research and Concept
Kim Hee June 1. Capturing emotions(Through indoor
Development
filming, the concise background weakens
2. Business Planning and Legal
the presence of the scene and amplifies
Considerations
everyone's unique charm.)
Kim Hee 3. Studio Setup and Equipment Acquisition
5 Fashion Magazine Photography 2. To achieve a sense of sophistication in
June 4. Building a Portfolio and Branding
the image through the use of colors
5. Client Acquisition and Relationship
3. Collaborate with popular stars to
Building
increase his visibility
6. Marketing and Promotion
4. Building his own personal brand
7. Continuous Learning and Improvement

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