Demand

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( Demand)

- Definition
Demand refers to the quantity of a good or service that consumers are willing and able to
purchase at various prices during a given period of time.

- Law of Demand
- Statement: Other things being equal, there is an inverse relationship between the price of a
good and the quantity demanded.

- Explanation: As the price of a good rises, the quantity demanded falls, and as the price falls,
the quantity demanded rises.

- (Demand Schedule)

- Individual Demand Schedule: A table showing the quantities of a good that an individual
consumer is willing to buy at different prices.

- Market Demand Schedule: A table showing the total quantities of a good that all consumers in
a market are willing to buy at different prices.

- (Demand Curve)

- Definition: A graphical representation of the demand schedule, showing the relationship


between the price of a good and the quantity demanded.

- Characteristics:
- Downward sloping from left to right.
- Reflects the law of demand.

-(Determinants of Demand)

1. Price of the Good: The primary factor affecting demand.

2. Income of Consumers:
- Normal Goods: Demand increases with an increase in income.
- Inferior Goods: Demand decreases with an increase in income.

3. Prices of Related Goods:


- Substitutes: An increase in the price of one leads to an increase in the demand for the other.

- Complements: An increase in the price of one leads to a decrease in the demand for the
other.
4. Tastes and Preferences: Favorable changes increase demand, and unfavorable changes
decrease demand.

5. Expectations: Expectations of future price changes can affect current demand.

6. Number of Buyers: More buyers lead to higher demand.

- (Types of Demand)
1. Individual Demand: Demand by an individual consumer.
2. Market Demand: Total demand by all consumers in the market.
3. Joint Demand: Demand for goods that are used together (complements).
4. Derived Demand: Demand for a good that results from the demand for another good (e.g.,
demand for labor due to demand for goods produced).
5. Composite Demand: Demand for a good that has multiple uses.

- (Movement vs. Shift in Demand Curve)

- Movement along the Demand Curve: Caused by a change in the price of the good.
- Extension (Increase) in Demand: Movement down the curve (due to a price decrease).
- Contraction (Decrease) in Demand: Movement up the curve (due to a price increase).
- Shift in the Demand Curve: Caused by changes in other determinants of demand (income,
tastes, prices of related goods, etc.).
- Increase in Demand: Rightward shift of the demand curve.
- Decrease in Demand: Leftward shift of the demand curve.

- Elasticity of Demand
- Price Elasticity of Demand (PED): Measures the responsiveness of quantity demanded to a
change in price.
- Formula: PED = (% Change in Quantity Demanded) / (% Change in Price)

- Types:

- Elastic Demand (PED > 1): High responsiveness to price changes.

- Inelastic Demand (PED < 1): Low responsiveness to price changes.

- Unitary Elastic Demand (PED = 1): Proportional responsiveness to price changes.

- Income Elasticity of Demand: Measures the responsiveness of demand to a change in income.

- Cross Elasticity of Demand: Measures the responsiveness of demand for one good to a
change in the price of another good.

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