Moshin Angadi Project

A STUDY ON CUSTOMER SATISFACTION OF BAJAJ MOTORS IN VIJAYAPUR
RANI CHANNAMMA UNIVERSITY VACHANASANGAMA P.G. CENTRE TORAVI, VIJAYAPURA

1
EXECUTIVE SUMMARY
This project mainly concentrates on the“Customer Satisfaction Towards

Indian Motors Bajaj Showroom Vijayapur”
A customer may have set of interests, benefits, attitudes and life style before
purchasing a product. But there might be a major change in his taste of preference
after the purchase has been made. In such a situation it is difficult for the marketer to
know the behavior of the customer. With this view in mind the research study has
been conducted to find out the customer preference towards Indian Bajaj Bike
(Dealer).
To carry on the study the survey has been conducted as per the marketing
research process. As the study requires the customer opinion, it will also help to
know the awareness level of Indian Bajaj Bike in customers and also the opinion
regarding the overall performance of INDIAN Bajaj Bike (Bajaj Bikes dealer). The
study will also help organization to identify the factors that influence to buy from the
dealer which will be helpful to dealer for better improvement of the services.
For this study I have collected the primary data through questionnaire and the
company catalogues, brochures are for secondary information. To collect primary data
survey is conducted on individuals (customers) this study is limited to the customers
of Indian Bajaj Bikes (main branch in Sindagi) only. The sample size that I have taken
is 100 and from the survey I came to know that customers are satisfied from the
services of Indian Bajaj Bikes and over all respondent’s opinion towards Indian Bajaj
Bikes are good and many customers are willing to recommend others to buy from
Indian Bajaj Bikes

2
CHAPTER -1
INTRDUCTION
GENERAL INTRODUCTION ABOUT SECTOR
The development of any nation is depending on its industrial development.

Sophisticated technology will enhance the productivity. The automobile sector in
India is growing at rapid rate of 32%. In general the Two wheeler segment is growing
at the rate of 18%. The global manufacture like Honda, Yamaha, and Suzuki, have
entered Indian market in collaboration with some Indian companies. The motor cycle
segment has become the core of Two wheeler market with new launches like Bajaj
Pulsar, TVS Sport, Honda , Extreme Honda Shine, Suzuki Zenus and so on and there
are many still to come. This shows the potential of Indian Two wheeler market and
low cost of production will make India a major Auto manufacturing hub. As the
launch of various models increase there is need to understand customer’s perception
and there various attributes in selecting specific vehiclthe inventore. Bajaj groups are
the one of the few automobiles industry in the world with the latest sophisticated
technology and producing high quality products. Adequate precautions have been
taken by Bajaj group to control pollution like plantation etc. On the basis of my
training program I have divided the project report in to five chapters. However to
cover every detail of the organization would be impossible. I have tried to cover as
many areas of Sindagi as I could to the best knowledge during such short period.

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RESEARCH METHODOLOGY
RESEARCH DESIGN
The research design was descriptive in nature as it is involved the demographic

factors such as age, gender, income level, family life cycle etc.
DATA COLLECTION METHODS
1. PRIMARY DATA:
Primary data is the data collected by way of face to face conversation. That
is collecting the data by way of discussing with the managerial personnel of the
organization and through observation.
The primary data is collected through:
1) Interaction with the customer

2) Interaction with the heads of the different deportments
3) Discussion with the employees of organization
4) Personal survey with the help of questionnaire had interaction with customers

4
2. SECONDARY DATA:
Secondary data is the data collected from the records organization. In other
words we can say that this type of data is already collected by interaction with the
managerial personal customer.
Following is secondary data collected;
1) From the annual reports of the showroom

2) From the website of the showroom
3) Some information from the text book
4) Showroom brochures
5) Internet website
Research Instruments
1. Questionnaire Method:
A structured questionnaire was prepared & survey was conducted for 100
respondents.
2. Observation:
Observed that how customer behaves when they come to buy.
SAMPLING PLAN
Sample size: 100

Sample element: Customers and prospective customers of Indian Bajaj
Bikes.
Extent: Vijayapur.

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OBJECTIVE OF THE STUDY :
I. Primary objective
To ascertain the customer satisfaction towards the Bajaj Bikes.
II. Secondary objective

 To determine which is/are the most attractive attribute for purchasing Bajaj
Bikes.
 To find the areas of improvement of the Bajaj Bikes.
 To know the respondents problems towards Bajaj Bikes.
 To study association between demographic variables and different attributes of
Bajaj Bikes.
LIMITATIONS OF THE STUDY
 The study has been conducted only in Si Vijayapur city and so the opinion of
the respondents in Vijayapur only has been considered. A conclusion is based
on assumption. It has been assumed that the answers given by the respondents
are true and adequate. The time allotted for the study was short otherwise a
more in depth study could be made.
 I have taken only 100 respondents which may or may not represent the whole
population.
 Time and finance is the other constraint
 Time – This refers to the actual time required to produce a deliverable. Which
in this case, would be the end result of the project. Naturally, the amount of
time required to produce the deliverable will be directly related to the amount
of requirements that are part of the end result (scope) along with the amount of
resources allocated to the project (cost).
 Cost – This is the estimation of the amount of money that will be required to
complete the project. Cost itself encompasses various things, such as:
resources, labor rates for contractors, risk estimates, bills of materials, et
cetera. All aspects of the project that have a monetary component are made
part of the overall cost structure.

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 Scope – These are the functional elements that, when completed, make up the
end deliverable for the project. The scope itself is generally identified up front
so as to give the project the best chance of success. (Although scope can
potentially change during the project life-cycle, a concept known as ‘scope
creep’) Note that the common success measure for the scope aspect of a
project is its inherent quality upon delivery.

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8
CHAPTER - 2
INDUSTRY PROFILE
Bajaj Auto Ltd. is the largest exporter of two and three wheelers' with
Kawasaki Heavy industries of Japan, Bajaj manufactures state-of the-art range of two-
wheelers. The brand, pulsar is continually dominating the Indian motorcycle market
in the premium segment. its Discover DTS is also a successful bike on lndian roads.
The Bajaj Group is amongst the top 10 business houses in lndia. Its footprint
stretches over a wide range of industries, spanning automobiles (two- wheelers and
three-wheelers), home appliances, lighting, iron and steel' insurance, travel and
finance. The group's flagship company, Bajaj Auto' is ranked as the world's fourth
largest two- and three- wheeler manufacturer and the Bajaj brand is well-known
across several countries in Latin America, Africa' Middle East, South and South East
Asia. Founded in 1926' at the height of lndia,s movement for independence from the
British, the group has an illustrious history. The integrity, dedication, resourcefulness
and determination to succeed which are characteristic of the group today, are often
traced back to its birth during those days of relentless devotion to a common cause'
Jamnalal Bajaj, founder of the group, was a close confidant and disciple of Mahatma
Gandhi. In fact, Gandhiji had adopted him as his son. This close relationship and his
deep involvement in the independence movement did not leave Jamunalal Bajaj with
much time to spend on his newly launched business venture.
His son, Kamalnayan Bajaj, then 27, took over the reigns of business in 1942.
He too was close to Gandhiji and it was only after lndependence in 1947 ' that he was
able to give his full attention to the business. Kamalnayan Bajaj not only consolidated
the group, but also diversified into various manufacturing activities. The present
Chairman of the group.
Rahul Bajaj, took charge of the business in 1965. Under his leadership, the
turnover of the Bajaj Auto the flagship company has gone up from INR. 72 Million to
INR 120 billion, its product portfolio has expanded and the brand has found a global
market.

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NEEDS AND IMPORTANCE OF PROJECT WORK
Two Wheeler Auto Mobile to increase Introduction Throughout the centuries

man has striven to expand his capabilities through the use of machine. His ever
inventive mind has constantly devised ways to use tool his abilities to explore the
world around him. To go faster, deeper, higher and further than before was it.
Coupled with his need to find new thrills, new adventures and new modes of
transportation, the invention refinement of the motorcycle seems an inevitable
outcome. It would seem that Michelangelo conceived of the bicycle as early 14th
century. And his drawing shows a remarkable resemblance to he modern day bike. It
had wheels of similar size and even pedals and chain. Albeit made without any
apparent means of steering. Through never built, it was a remarkably clever design,
and early bicycle makers would have done well to study his concepts, there have, in
fact been 4 machines built based on his drawing, attesting to the viability of his
design. In 1885 the Daimler, Europe this is consider by many as the first true
motorcycle or motor bicycle, as it was the first to employ an internal combustion
engine and was designed from the ground up to be motor powered. Designed by
gottlibe Daimler it was powered by an Otto cycle engine producing about ½ horse
powers. Note this design again employed wooden wheels and Daimler dropped the
twist grip controls from his 1877 design in favor of leavers on the frame. In
1898orient-Aster, USA the American made production motorcycle was this entry
built by the Metz Company, in Waltham, mass, it used an aster engine that was a
French copy of the Metz Company, in Waltham, mass. Introduction of India Two
wheelers Company Bikes or two wheelers in India cater to various needs of the
consumers. With the choice of the Indians improving from bicycles to two wheelers,
the Indian two-wheeler market has seen a significant growth over the years. Now
owing a bike has become a must for most Indians. Even if people own a car they
prefer to have a bike as it is very economical and fuel efficient.
With the growth in the economy the demand for two wheelers is increasing over
the years. It is one of the most dynamic industries today and with the increasing
competition companies are bringing in new products with sophisticated technologies

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and innovative features to capture a major pie of the Indian market and it µs the
consumer who is benefited from it with the availability of reduced consumer loans
and high disposable income the Indian two-wheeler industry has perceived an
exceptional growth over the past few years thereby making India the second largest
market for two wheelers in the world only after China. The motorcycle has now
become one most popular mode of transportation among the Indian middle class
families because of it is cost effective, economical and easy to navigate through the
traffic. Moreover, the people have started preferring bikes instead of scooters and
mopeds and today bikes form a major part of the Indian two wheelers. Indian
companies are one of the largest two wheeler manufacturers in the world. The number
one bike manufacturer in the world, Bajaj auto is in close competition with the Indian
manufacturer Bajaj India. The motorcycle industry in India has witnessed a
tremendous change in the 90µswith the invention of 4 stroke engine which makes the
bikes more fuel efficient. Further companies are trying to bring in more innovations to
make the motorcycle ride more comfortable, safe and user friendly and economical. In
a nut shell the followings factors can be distinguished for the growth of motorcycle
industry in India:
1) Easy accessibility to cheap consumer loans.
2) The increase in the average income of the family.
3) The reduction in duties and taxes.
4) Convenience with regards to commuting as compared to the public transport
system.
5) The first choice among youths and teenagers.
6). Introduction of Study Selling of any product, there is needed to build
relationship with customer. For building a relationship there is need for knowing the
customer behavior and how will be they satisfied? This project is undertaken to know
the customer behavior & satisfaction level for Bajaj auto at Nasik. Also through this
project get awareness that which factors affect on the selling of bike mainly in the
rural area. Because the area where project was undergoing, it is almost rural area and
most population income depends on agriculture or its products.
There were some limitations while doing the project. The data was collected by
personal interviews of the respondents. It was very challenging to fill up the

11
questionnaire as most of the population comes from rural back ground. As it was the
rural area we were supposed to explain each and every question of the questionnaire.
Also many of them did not show any interest in filling questionnaires. This study will
help Bajaj auto to know the most popular way by which they are providing services
and quality to the customers and to know various customers Perceptions. From the
study, we found that, the customers were highly satisfied with the products and
service of Bajaj auto, but there were some complaints regarding after sales service and
staff of Bajaj auto. It was found that Bajaj auto Motorcycle is having a good brand
image in the market.
ORGANISATION CHART
Partners
Sales Manager Finance Manager Service Manager
PDI Dept Manager Supervisor

Sales Executives Assistants
Spares Manager Supervisor Workers
Assistants Technicians

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QUICK FACTS
Founder Jamnalal Bajaj
Year of
1926
Establishment
Industry Automotive - Two & Three Wheelers
Business Group The Bajaj Group
Listings & its codes BSE - Code: 500490; NSE - Code: BAJAJAUTO
Presence Distribution network covers 50 countries.

Dominant presence in Sri Lanka, Bangladesh, Columbia,
Guatemala, Peru, Egypt, Iran and Indonesia.
Joint Venture Kawasaki Heavy Industries of Japan
Registered & Head Akurdi

Office Pun:411035
India
Tel.:+(91)-(20)-27472851
Fax: +(91)-(20)-27473398
Works Akurdi, Pune 411035

Bajaj Nagar, Waluj Aurangabad 431136
Chakan Industrial Area, Chakan, Pune 411501
MANAGEMENT PROFILE

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Rahul Bajaj Chairman

Madhur Bajaj Vice Chairman
Rajiv Bajaj Managing Director
Sanjiv Bajaj Executive Director
Ranjit Gupta Vice President (Insurance)
C P Tripathi Vice President (Operations)
N H Hingorani Vice President (Materials)
Kevin P D'sa Vice President (Finance)
Pradeep Shrivastava Vice President (Engineering)
S Sridhar Vice President (Mktg & Sales - 2Wh.)
V S Raghavan Vice President (Corporate Finance)
S Ravikumar Vice President (Business Development)
K Srinivas Vice President (Human Resources)
Abraham Joseph General Manager (Research &
Development)
J. Sridhar Company Secretary
BOARD OF DIRECTORS

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Rahul Bajaj Chairman

Madhur Bajaj Vice Chairman & Whole-Time Director
Rajiv Bajaj Managing Director
Sanjiv Bajaj Executive Director
D.S. Mehta Whole-Time Director
Kantikumar R. Podar Director
Shekhar Bajaj Director
D.J. Balaji Rao Director
J.N. Godrej Director
S.H. Khan Director
Mrs. Suman Kirloskar Director
Naresh Chandra Director
Nanoo Pamnani Director
Manish Kejriwal Director
P Murari Director
Niraj Bajaj Director

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GROUP OF COMPANIES
 Kamalnayan Investments & Trading Pvt Ltd

 Sanraj Nayan Investments Pvt. Ltd.
 Hercules Hoists Ltd.
 Hind Musafir Agency Pvt. Ltd.
 Bajaj International Pvt. Ltd.
 Bachhraj Factories Pvt. Ltd.
 Baroda Industries Pvt. Ltd.
 Jeevan Ltd.
 Bachhraj & Co Pvt Ltd
 The Hindustan Housing Co. Ltd.
 Hospet Steels Ltd
 Bajaj Sevashram Pvt. Ltd.
 Jamnalal Sons Pvt. Ltd.
 Rahul Securities Pvt Ltd
 Shekhar Holdings Pvt Ltd
 Madhur Securities Pvt Ltd
 Niraj Holdings Pvt Ltd
 Shishir Holdings Pvt Ltd

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MILESTONES
Bajaj Pulsar has achieved another milestone with the company crossing the 50
lakh units sales mark since its launch over 10 years ago,.
“The (Pulsar) brand has crossed the landmark 5 million sales mark, while
celebrating a decade of existence. Pulsar is the only brand in the performance segment
which has crossed the 5 million mark in India,” Bajaj Auto Ltd (BAL) said in a
statement. The company had first introduced the Pulsar motorcycles in November
2001 in two engine capacities — 180 cc and 150 cc.
The brand today has a portfolio starting from 135cc light-sports model to 220
cc ‘street-fighter’ product and enjoys a market share of 44 per cent in the performance
segment. The new Naked Sport will soon join the Pulsar parade and will be the next
big launch from Bajaj.
Bajaj unveiled the Pulsar in January and the launch is expecting to happen
some in May-June his new Pulsar is all set to re-define Motorcycling technology and
design as-much-as the original Pulsars did way back in 2001.
At the heart of the new Pulsar is its cutting-edge engine which sets new
benchmarks in performance, emission and incidentally also fuel efficiency. The DTS-i
(Digital Twin Spark-ignition) technology launched in 2003 marked a unique first in
the history of Indian Motoring.
The new Pulsar takes this technology altogether to another level with a SOHC
4-valve Triple Spark engine controlled by an advanced Electronic Control Unit for an
absolutely unmatched performance. To support this exhilarating heart-pumping
performance the bike comes with liquid cooling and a six speed gear box.
The Pulsar 200NS chassis comprises a pressed steel perimeter frame and a
Rectangular tube section swing arm delivering over three times the lateral stiffness of
a P220 frame. These deliver outstanding high speed handling and cornering stability.
The centrally located muffler and the unique gas filled Nitrox mono suspension

Page 17
further improve the ride and handling of the bike due to low & centralized CG
position.
The Pulsar design character has evolved with the performance & dynamics.
It’s become stronger, more aggressive with a street fighter stance. The look just begs
you to ride it. Once astride, the sporty speedo console, triple-tree clip-ons, the
signature clips and the illuminated switches evoke the design, fit and finish so far
exclusively reserved for much more expensive super sports bikes. The new 200cc
Pulsar is probably the most stunning sports bike in its class oozing raw muscular
appeal.
2016 Bajaj Dominar 400

Bajaj V15
2015 Bajaj Platina 100 ES, Bajaj CT 100 (Re introduced), Pulsar RS 200, Pulsar
AS200, Pulsar AS150, Pulsar NS150, Bajaj Discover 125, Avenger 150 & 220
street
2014 Bajaj Discover 150F, 150S
2013 Bajaj Discover 125ST, Discover 100T
2012 Bajaj Pulsar 200 NS, Discover 125ST, Bajaj RE 60
2011 Bajaj Discover 12
2010 Bajaj Discover 150
2009 Bajaj Pulsar 135, Bajaj XCD 135 cc, Bajaj Pulsar 150 DTS-i UG IV, Bajaj Pulsar
180 DTS-i UG IV, Bajaj Pulsar 220 DTS-i, Bajaj Discover 100 DTS-Si
2008 Bajaj Discover 135 DTS-i – sport
2007 200 cc Pulsar DTS-i launched
Bajaj Kristal DTS-i launched
2006 Bajaj Platina launched
2005 Bajaj Discover launched
Bajaj Avenger DTS-i launched
Bajaj Wave DTS-i launched

Page 18
2004 Bajaj Discover DTS-i launched

New Bajaj Chetak 4 stroke with Wonder Gear launched
Bajaj CT100 Launched
Bajaj unveils new brand identity, dons new symbol, logo and brandline
2003 Pulsar DTS-i is launched.
107,115 Motorcycles sold in a month.
Bajaj Wind 125,The World Bike, is launched in India.
Bajaj Auto launched its Caliber115 "Hoodibabaa!" in the executive
motorcycle segment.
2001 Bajaj Auto launches its latest offering in the premium bike segment
‘Pulsar’.
The Eliminator is launched.
2000 The Bajaj Saffire is introduced.
1999 Caliber motorcycle notches up 100,000 sales in record time of 12
months.
Production commences at Chakan plant.
1998 Kawasaki Bajaj Caliber rolls out of Waluj.
Legend, India’s first four-stroke scooter rolls out of Akurdi.
Spirit launched.
1997 The Kawasaki Bajaj Boxer and the RE diesel Autorickshaw are
introduced.
1995 Bajaj Auto is 50.
Agreements signed with Kubota of Japan for the development of diesel
engines for three-wheelers and with Tokyo R&D for ungeared Scooter and
moped development.
The Bajaj Super Excel is introduced while Bajaj celebrates its ten
millionth vehicle.
One million vehicles were produced and sold in this financial year.
1994 The Bajaj Classic is introduced
1991 The Kawasaki Bajaj 4S Champion is introduced.
1990 The Bajaj Sunny is introduced.
1986 The Bajaj M-80 and the Kawasaki Bajaj KB100 motorcycles are
introduced.

Page 19
500,000 vehicles produced and sold in a single financial year.

1985 The Waluj plant inaugurated by the erstwhile President of India, Shri
Giani Production commences at Waluj, Aurangabad in a record time of 16
months.
1984 Foundation stone laid for the new Plant at Waluj, Aurangabad.
1981 The Bajaj M-50 is introduced.
1977 The Rear Engine Autorickshaw is introduced.
Bajaj Auto achieves production and sales of 100,000 vehicles in a
single financial year
1976 The Bajaj Super is introduced.
1975 BAL & Maharashtra Scooters Ltd. joint venture.
1972 The Bajaj Chetak is introduced.
1971 The three-wheeler goods carrier is introduced.
1970 Bajaj Auto rolls out its 100,000th vehicle.
1960 Bajaj Auto becomes a public limited company. Bhoomi Poojan of
Akurdi Plant.
1959 Bajaj Auto obtains licence from the Government of India to
manufacture two- and three-wheelers.
1948 Sales in India commence by importing two- and three-wheelers.
1945 Bajaj Auto comes into existence as M/s Bachraj Trading Corporation
Private Limited.
AWARDS & ACCOLADES
 Bajaj Pulsar 135 LS received Bike of the Year 2010 award from BBC – Top Gear
and Bike India.[34]
 Pulsar 220 DTS-Fi received the Bike of the Year 2008 award by all major Indian
automobile magazines like Overdrive, Auto Car, Business Standard Motoring and
Bike Top Gear.[35]
 In 2006, Bajaj Auto won the Frost & Sullivan Super Platinum Award for
manufacturing excellence in its Chakan Plant.[36]

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 It received award for The Most Customer Responsive Company in Automobiles

category in a survey conducted by Economic Times for the years 2004, 2006 and
2008.[37]
 Bajaj Auto received the Bike Maker of the Year award in ICICI Bank Overdrive
Awards 2004.[38]
 Bajaj Pulsar 180 DTS-i won the BBC World Wheels Viewers Choice Two
Wheeler of the Year 2003 award.[39]

 COMPITATORS OF BAJAJ TWO WHEELER MOTORS LTD.
Market Cap. Sales

Name Net Profit Total Assets
(Rs. cr.) Turnover
Bajaj Auto 78,910.39 23,883.20 3,929.67 12,454.14
Hero Motocorp 61,205.43 30,700.88 3,161.52 7,944.75
TVS Motor 18,202.96 11,243.87 432.14 2,695.26
Endurance
7,834.92 3,673.91 205.60 -
Techn
Mah Scooters 1,839.94 8.97 101.00 312.00
Atul Auto 998.87 531.04 47.40 154.59
LML 107.81 156.13 -78.36 -662.45

Page 21
NEW BAJAJ BIKES
BAJAJ VIKRANT
INS Vikrant was a Majestic-class aircraft carrier of the Indian Navy. The ship was
built as HMS Hercules for the Royal Navy during World War II, but construction was
put on hold after the war, and she never entered British service. India purchased the
incomplete carrier from the United Kingdom in 1957, and construction was completed
in 1961. INS Vikrant was commissioned as the first aircraft carrier of the Indian Navy
and played a key role in enforcing the naval blockade of East Pakistan during the
Indo-Pakistan War of 1971.
The ship was decommissioned in January 1997 and, from 1997 to 2012, she was
preserved as a museum ship in Cuffe Parade, Mumbai, until it was closed in 2012 due
to safety concerns. In January 2014, the ship was sold through an online auction and
scrapped in November 2014 after final clearance from the Supreme Court.
History and construction

Page 22
During the early years of World War II, the Royal Navy built a fleet of light
aircraft carriers to counter the German and Japanese navies. The 1942 Design Light
Fleet Carrier, commonly referred to as the British Light Fleet Carrier, was the result.
Used by eight navies between 1944 and 2001, they were designed and constructed by
civilian shipyards to serve as an intermediate step between the expensive, full-sized
fleet aircraft carriers and the less expensive and more-quickly-built but limited-
capability escort carriers.
Sixteen light fleet carriers were ordered, and all were laid down to the Colossus-
class design in 1942 and 1943. Only eight were completed to this design; of these,
four entered service before the end of the war, and none saw combat. Two more were
fitted with maintenance and repair facilities instead of aircraft catapults and arresting
gear, and entered service as aircraft maintenance carriers.[3][4] The final six were
modified during construction to handle larger and faster aircraft, and were re-
designated the Majestic class.[5] The improvements from the Colossus class to the
Majestic class included improved displacement, armament, catapult, aircraft elevators
and aircraft capacity.
INS Vikrant, as seen from HMS Centaur in March 1962
The fifth ship in the series, HMS Hercules, ordered on 7 August 1942, was laid
down on 14 October 1943 by Vickers-Armstrong on the River Tyne. She was
launched on 22 September 1945, and her construction was suspended in May 1946,
following the end of World War II. At the time of suspension, 75% of the
construction was complete. Her hull had been preserved and, in May 1947, a decade
before being sold to India, she was laid up in Gareloch off the Clyde. In January 1957,
she was purchased by India and was towed to Belfast to complete her construction
and modifications by Harland and Wolff. Several improvements to the original design
were ordered by the Indian Navy, including an angled deck, steam catapults and a
modified island.
Design and description

Page 23
The Majestic-class carriers were modified and better equipped than the previous
Colossus-class carriers. The flight deck was designed to handle aircraft up to 24,000
pounds (11,000 kg), but 20,000 lb (9,100 kg) remained the heaviest landing weight of
an aircraft. Larger 54 by 34 feet (16.5 by 10.4 m) lifts were installed.[8] After the war,
the carriers were sold to several Commonwealth nations. Although the ships shared
similar characteristics, they varied from ship to ship depending on the requirements of
the country to which the ship was sold.
Vikrant displaced 16,000 tonnes (16,000 long tons) at standard load and
19,500 t (19,200 long tons) at deep load. They had an overall length of 700 ft (210 m),
a beam of 128 ft (39 m) and a mean deep draught of 24 ft (7.3 m). The ships were
powered by a pair of Parsons geared steam turbines, each driving two propeller shafts,
using steam provided by four Admiralty three-drum boilers. The turbines developed a
total of 40,000 indicated horsepower (30,000 kW) which gave a maximum speed of
25 knots (46 km/h; 29 mph). They carried about 3,175 t (3,125 long tons) of fuel oil
that gave them a range of 12,000 nautical miles (22,000 km; 14,000 mi) at 14 knots
(26 km/h; 16 mph), and 6,200 mi (10,000 km) at 23 knots (43 km/h; 26 mph). The
crew numbered 1,110 officers and ratings, including the air crew.
The ship was armed with sixteen 40-millimetre (1.6 in) Bofors anti-aircraft
guns, but the count was later reduced to eight. At various times, its aircraft consisted
of Hawker Sea Hawk, Sea King Mk 42B, HAL Chetak, Sea Harrier (STOVL) and
Breguet Alizé Br.1050.[10] The carrier fielded between 21 and 23 aircraft of all types.
[11] The ship was equipped with one LW-05 air-search radar, one ZW-06 surface-
search radar, one LW-10 tactical radar and one Type 963 aircraft landing radar with
other communication systems.
Service
The ship was commissioned into the Indian Navy as INS Vikrant by
Vijayalakshmi Pandit, then Indian High Commissioner to the United Kingdom on 4
March 1961 in Belfast, as the first aircraft carrier to serve with the Indian Navy. The
name Vikrant was derived from Sanskrit word vikrānta meaning "stepping beyond",
"courageous" or "bold". Captain Pritam Singh became the first commanding officer of
the carrier. Initially British Hawker Sea Hawk fighter-bombers and French Alizé anti-
submarine aircraft were embarked on the carrier. On 18 May 1961, the first jet landed

Page 24
on her deck piloted by Lieutenant Radhakrishna Hariram Tahiliani, later admiral and
Chief of the Naval Staff of India from 1984 to 1987. She formally joined the Indian
Navy's Fleet in Bombay on 3 November 1961, when she was received at Ballard Pier
by then Prime Minister Jawaharlal Nehru.
Soon afterwards, the ship saw action during Operation Vijay (code name for
Annexation of Portuguese India) during 18–19 December 1961. She was deployed off
the coast of Goa, along with two destroyers—INS Rajput and INS Kirpan. Though
Vikrant did not see much action, she patrolled along the coast to prevent foreign
intercession. During the Indo-Pakistan War of 1965, Vikrant was unavailable for
combat operations due to maintenance requirements and did not see any
action.Pakistan claimed to have sunk the ship when it was actually in dry dock
refitting.
In June 1970, Vikrant was docked at Naval Dockyard, Mumbai, due to many
internal fatigue cracks and fissures in the water drums of her boilers that could not be
repaired by welding. As replacements drums were not available locally, four new ones
were ordered from Britain and Naval Headquarters issued orders to not use the boilers
until further notice.[16] Eventually, on 26 February 1971, the ship was moved from
Ballard Pier Extension to the anchorage. The main objective behind this move was to
light up the boilers at reduced pressure, and work up the main and flight deck
machinery, that had been idle for almost seven months. On 1 March, the boilers were
ignited and basin trials up to 40 revolutions per minute (RPM) were conducted.
Catapult trials were also conducted on the same day.
On 18 March, the ship was taken to sea for preliminary sea trials and returned 20
March. Trials were again conducted on 26–27 April. After the sea trials, the navy
decided to limit the boilers to a pressure of 400 pounds per square inch (2,800 kPa)
and the propeller revolutions to revolutions to 120 RPM ahead, and 80 RPM astern.
Thereby, the ship's speed was confined to 14 knots (26 km/h; 16 mph). With the
growing expectations of a war with Pakistan in the near future, the navy started to
transfer its ships to strategically advantageous locations in Indian waters. The Naval
Headquarters' primary concern about the operation was the serviceability of Vikrant.
[17] Captain (later Vice Admiral) Gulab Mohanlal Hiranandani, then the Fleet
Operations Officer of the Indian Navy, recalls his words with the Chief of the Naval

Page 25
Staff Admiral Sardarilal Mathradas Nanda when asked about his opinion about
Vikrant not participating in the war as:
...during the 1965 war Vikrant was sitting in Bombay Harbour and did not go
out to sea. If the same thing happened in 1971, Vikrant would be called an white
elephant and naval aviation would be written off. Vikrant had to be seen being
operational even if we didn't fly any aircraft.
Captain Hiranandani,
Nanda and Hiranandani proved to be instrumental in taking Vikrant to war. There
were objections that the ship might have severe operational difficulties that would
expose the carrier to more danger. In addition, the three Daphne-class submarines
acquired by the Pakistan Navy supported this criticism.[17] In June, extensive deep
sea trials were carried out, with safety harnesses of steel around the three boilers still
operational.[a] A few observation windows were fitted as a precautionary measure to
detect any steam leaks. By the end of June, the trials were complete and Vikrant was
cleared to participate in the war (if it happened), with its speed restricted to 14 knots.
Indo-Pakistani War of 1971

As a part of preparations for the war, Vikrant was assigned to the Eastern Naval
Command, then to the Eastern Fleet. The fleet, along with INS Vikrant, consisted of
the two Brahmaputra-class frigates, INS Brahmaputra and INS Beas, two Petya III-
class corvettes; INS Kamorta and INS Kavaratti, and one submarine, INS Khanderi.
The main reason behind strengthening the Eastern Fleet was to counter the Pakistani
maritime forces deployed in support of military operations in East Bengal.[18] A
surveillance area of 18,000 square miles (47,000 km2), confined by a triangle with a
base of 270 mi (430 km), and sides of 165 mi (266 km) and 225 mi (362 km), was set.
Any ship in this area were to be challenged and checked. If found neutral, it would be
escorted to the nearest Indian port, otherwise, it would be captured, and taken as a war
prize.
In the mean time, the intelligence reports confirmed that Pakistan was to deploy a
Tench-class submarine, PNS Ghazi. Ghazi was considered as a serious threat to

Page 26
Vikrant by the Indian Navy once her approximate position was known to the
Pakistanis when she started operating aircraft. Of the four available surface ships,
(INS Kavaratti) had no sonar, which meant that the other three to remain in the close
vicinity (5–10 mi (8.0–16.1 km)) of Vikrant, without which the carrier would be
completely vulnerable to attack by Ghazi.
Later years
Though the ship did not see much service after the war, the ship was given two major
modernization refits—the first one from 1979 to 1981 and the second one from 1987
to 1989.[28] In the first phase, her boilers, radars, communication systems and anti-
aircraft guns were modernized, and facilities to operate Sea Harriers were installed.
[15] In the second phase, facilities to operate the new Sea Harrier Vertical/Short Take
Off and Land (V/STOL) fighter aircraft and the new Sea King Mk 42B Anti-
Submarine Warfare (ASW) helicopters were introduced. A 9.75-degree ski-jump
ramp was fitted. Again in 1991, Vikrant underwent a six-month refit, followed by
another fourteen-month refit in 1992–94. She remained operational thereafter, flying
Sea Harriers, Sea Kings and Chetaks until her final sea outing on 23 November 1994.
In January 1995, the navy decided to keep Vikrant in "safe to float" state.[28] She was
laid up and formally decommissioned on 31 January 1997
Squadrons embarked
Since its commissioning, INS Vikrant has embarked four squadrons of the Naval Air
Arm of the Indian Navy:
Squadron Name Aircraft Notes
Hawker Sea Operated during the 1971 war, and phased out in
Hawk 1978.[28]
White
INAS 300 Introduced in 1983, with the first Harrier landing on
Tigers BAE Sea
the ship's deck on 20 December 1983, operated
Harrier
until the ship was decommissioned in 1997.[28][30]
INAS 310 Cobras Breguet Operated during the 1971 war, and phased out in
Page 27
Squadron Name Aircraft Notes

1987, with the last Alizé flown off on 2 April 1987.
Alizé [28]
Alouette
The Alouettes/Chetaks were first embarked in
III/
INAS 321 Angels 1960s, and operated until the ship was
HAL
decommissioned in 1997.[31]
Chetak[b]
Though introduced into the Indian Navy in 1974,[32]
Westland the Sea Kings operated on Vikrant from 1991, and
INAS 330 Harpoons
Sea King remained until the ship was decommissioned in
1997.[29]
Museum ship
Following the decommissioning in 1997, the ship was marked for preservation
as a museum ship in Mumbai. Lack of funding prevented progress on the ship's
conversion to a museum and it was speculated that the ship would be made into a
training ship. In 2001, the ship was opened to the public by the Indian Navy, but the
Government of Maharashtra was unable to find a partner to operate the museum on a
permanent, long-term basis and the museum was closed after it was deemed unsafe
for the public in 2012.
Scrapping
In August 2013, Vice-Admiral Shekhar Sinha, chief of the Western Naval
Command, said the Ministry of Defence would scrap the ship as she had become very
difficult to maintain and no private bidders had offered to fund the museum's
operations. On 3 December 2013, the Indian government decided to auction the ship.
The Bombay High Court dismissed a public-interest lawsuit filed by Kiran Paigankar
to stop the auction, stating the vessel's dilapidated condition did not warrant her
preservation, nor were the necessary funds or government support available.
In January 2014, the ship was sold through an online auction to a Darukhana
ship-breaker for ₹60 crore (US$8.9 million). The Supreme Court of India dismissed

Page 28
another lawsuit challenging the ship's sale and scrapping on 14 August 2014. Vikrant
remained beached off Darukhana in Mumbai Port while awaiting the final clearances
of the Mumbai Port Trust. On 12 November 2014, the Supreme Court gave its final
approval for the carrier to be scrapped which commenced on 22 November 2014.
Legacy
In memory of Vikrant, the "Vikrant Memorial" was unveiled by Vice Admiral
Surinder Pal Singh Cheema, Flag Officer Commanding-in-Chief of the Western
Naval Command at K Subash Marg in the Naval Dockyard of Mumbai on 25 January
2016. The memorial is made from metal recovered from the ship. In February 2016,
Bajaj unveiled a new motorbike made with metal from Vikrant's scrap and named it
Bajaj V in honour of Vikrant.
Bajaj Dominar 400 (D400)
The 400cc Bajaj Bike is finally here! Bajaj has officially launched the
Dominar 400 (Pulsar CS400) in India for Rs 1.36 lakh (ex-showroom Delhi). The all-
new Bajaj D400 generates maximum power of 35 PS @ 8000 rpm and maximum
torque of 35 NM @ 6500 rpm. The engine is mated to a 6-speed gearbox and the kerb
weight of the bike is 182 kg. The company claimed top speed of the bike is 148 kmph
and it can do the 0-100 kmph sprint in 8.23 seconds. Bajaj Dominar 400 is available

Page 29
in India with 2-channel ABS (Anti-lock Braking System). The key rivals of the bike
in India are RE Himalayan, Mahindra Mojo 300, RE Classic 350, Benelli TNT 250
and KTM Duke 390.
Bajaj has launched the new Dominar 400 at a starting price of just INR 1.36
lakh, raising the standards by nearly two times the current amount of performance on
the offer in its overall lineup. The new Dominar 400 is a different approach than all
other Bajaj motorcycles till date, providing the rider with loads of power and yet,
being as relaxed as a cruiser to ride.
Losing the name Pulsar from its branding would not make it less than anything
on the road from its class. Dominar carries a sense of exclusivity with its high spec
body and an optional dual channel ABS variant for INR 1.50 lakh. Bajaj clearly
explains the intention to rule the segment as you cannot even buy a decent 250cc bike
in the price where they have placed this 'Big Bike for Big Boys'.
Dimensions & Weight

Bajaj Dominar 400 measures 2156 mm in length, 813 mm in width and 1112
mm in height. The wheelbase measures 1453 mm while the bike weighs 182 kg with a
full fuel tank. It claims a 157 mm of decent ground clearance and carries a 13 liter
fuel tank. The seat height for the Dominar has not yet been officially revealed.
Design & Style

The new Bajaj Dominar 400 can be clearly differentiated by its unique styling.
Like no other, the Dominar gets a sharp LED headlight with dark accents around
itself. The slightly raised windscreen coupled with negligible fairing makes it one of
the most attractive options in terms of styling. The tank section remains calm and
flows effortlessly and perfectly to the rider's seat. The flow is so rich that no other
motorcycle from the category seems so natural as the Dominar 400. The expended
portions of the tank are smart enough to complete the package and seal the deal. Bajaj
Auto has finished every component with the most possible precision and those simple
factors like back-lit buttons as well as its automatic headlight makes it uber cool in the
dark time.

Page 30
The rear half is totally different story. Unlike all others where the pillion has
to climb to the top and grab a seat, the Bajaj Dominar 400 offers a gentle heap from
front to the rear seat. The tail completes in the midway while a plastic number plate
holder and mudguard ends the things in the same smooth manner. The alloy wheels
are super cool and matches perfectly to the nature of the bike. Short exhaust has been
perfectly placed while the silver swing-arm was a welcome move, keeping the beauty
of even the minor elements alive on the Dominar 400. It looks massive with its thick
tyres and low stance with even Bajaj Auto comparing it with the proud stance of a
Lion.
Instrument Console
Bajaj used a completely new unit for the console duty on the Dominar 400.
The one within the fuel tank is a slightly rectangular unit with indicator lights in a
compartment while the second screen is the actual instrument console, carrying the
typical cruiser style functionality while sharing some modern looks. All the details
like speedometer, tachometer and odometer are available on the primary screen. The
unit has a base dark shade while the readout value are displayed in white on the
motorcycle.
Engine & Gearbox

The engine on the Dominar 400 is a 373.3cc, 1-cylinder liquid cooled and fuel
injected motor producing 35 PS at 8000 rpm and 35 Nm at 6500 rpm. The engine
comes mated to a 6-speed manual gearbox with slipper clutch assist. The same unit is
being used on KTM 390 Duke and RC390 while the Bajaj Dominar 400's uses triple
spark and DTS-i technology. The cruiser style riding on the Bajaj Dominar 400, along
with the mileage oriented approach of Bajaj Auto has led to this mild tune of the
engine on the Dominar 400.
Top Speed & Performance

It has balanced performance and economy in such a way that the 0-100 kmph
comes out in 8.23 seconds while the top speed is limited to 148 kmph. Bajaj has not
Page 31
focused on making the bike a sprinter as they are promoting the same as a street smart
machine and a mile muncher on the same time. The motorcycle claims a wet weight
of 182 kg, making it just few kilograms less than the RE bikes. The high power values
provide the Dominar with an advantage over its competition.
Brakes & Suspension

The Dominar 400 uses a 320mm front disc brake while the rear disc measures
230mm. It comes with an option between ABS and non-ABS braking system, offering
the former at INR 14,000 premium over then non-ABS version. The front suspension
was expected to be USD forks on the newcomer while the production spec model
brought conventional 43 mm, thick telescopic forks in place of them. The rear uses a
gas charged mono-shock for the suspension duties.
Tyres and Stability
Dominar has been built to resist the ups and downs of the Indian roads with much
ease than its KTM counterparts. It uses thicker MRF Radials, 110/70-17 and 150/60-
17 tyres for better grip levels while its low stance helps improve the stability factor by
a good margin. Its high weight may restrict its top speed but still, that can help the
rider to achieve the most stable ride of the segment on the Indian highways.
Variants & Shades
Bajaj has launched the Dominar 400 in two variants, one with ABS and other without
ABS. The shades on offer on the Dominar includes Midnight Blue, Twilight Plum and
Moon White.
Bookings & Availability
Bajaj opened the bookings for Dominar 400 on December 15 and deliveries are
expected to commence from January 2017. You can book the bike online on Bajaj
Auto's official website by paying an advance amount of INR 9000. Initially, the
motorcycle will only be available in 22 cities and 80 dealerships in India.
Price & Verdict
Bajaj Dominar 400 has been launched at a mouth watering starting price of INR 1.36
lakh (ex-showroom Delhi). The second variant is available with better dual channel
ABS brakes, taking the cost up by INR 14,000 and pricing it at INR 1.50 lakh. It has
been the best priced bike by Bajaj Auto ever in the Indian lineup. The competition for

Page 32
the same includes Royal Enfield Himalayan, Classic 350, Benelli TNT25, Mahindra
Mojo and KTM 390 Duke. The extraordinary pricing makes it the best available bike
with such high specs and off-course, the first in class LED lights.
Bajaj Pulsar 220F (2017)
2017 Bajaj Pulsar 220F is the all-new talk of the town with its attractive paint
scheme and dark themed components. It is even just few kmph behind the mighty
RS200 in terms of top speed. The BS4 compliant version is available for INR 91,200
and brings freshness to its already exciting design through the new changes.. The bike
produces 20.8 BHP and 19.12 Nm of torque from its oil cooled engine. It competes
against Hero Karizma R and TVS Apache RTR 200, even cannibalizing the sales of
Pulsar AS200 to some extent.
Overview
Adopting an aggressive stance in the crowded consumer motorcycle market,
Bajaj introduced another surprise with the announcement of a brand new Pulsar model
– the 2017 Pulsar 220F DTS-i with BSIV engine. Billed as ‘the Fastest Indian’, it

Page 33
looks as though Bajaj are looking to capture drivers’ imaginations with high-spec
technology and blistering performance. Let’s take a closer look at this exciting new
offering from the tried-and-trusted manufacturer.
Design and Style

The 2017 Pulsar 220F aims to live up to its bold and aggressive stance in
terms of design. The all-shades and graphics dominates its body, including swing-
arms, suspension, wheels and engine. The original Pulsar 220 was Bajaj’s first bike to
feature a front fairing and the bold styling of an athletic sports bike, and this new
update maintains this edgy aesthetic. The brake calipers now feature a classy gold-
plating finish. The Pulsar now features very stylish looking LED taillights. Its new
split seat features a split grab rail for the pillion rider.
Instrument Console
In keeping with the other revamped models released in its new generation of
bikes, Bajaj have upgraded the 220F’s instrument console. Its all-digital panel
features clear, bright digital displays for its speedometer, neutral blinker, trip meter,
tachometer, low battery measure and fuel gauge. The enlarged tachometer is the
dominant instrument, positioned in the middle of the console, with a fully digital
display to the right and the LEDs on the left.
Engine and Gearbox

The 2017 Pulsar 220F is equipped with a meaty 220c, 4-stroke, air/oil-cooled
DTSi, BS4 engine. The engine offers a maximum power of 20.8 BHP at 8500 rpm,
and a maximum torque of 19.12 NM at 7000 rpm. Its patented TRICS 3 technology
and smart CDI system improve the bike’s ignition timing and provide a smoother
delivery of power, as well as temperature-based ignition mapping, using the largest
venturi carburettor yet seen on a bike for the Indian market.

Page 34
Acceleration and Top Speed

The bike’s acceleration is generally very good, shooting from 0 to 60 kmph in
a blistering 4.1 seconds, and 0 to 100 in 9.5 seconds – these are great numbers. The
bike is fitted with Bajaj’s patented ExhausTEC (Torque Expansion Chamber) system,
which gives the vehicle a higher rate of pickup at lower rpms, reducing the need to
shift gears frequently to maintain acceleration. The smart tech also provides better
engine torque at lower rpms, and the result is plenty of latent engine power, no matter
what stage of riding you are at. The bike’s pull is effortless, regardless of the load
conditions heaped upon it. Built to be one of Bajaj’s fastest bikes, it offers actual top
speed of 134 kmph (144 kmph on the speedometer).
Mileage and Fuel Tank Capacity

2017 Bajaj Pulsar 200F boasts plenty of smart technology that, according
Bajaj, should guarantee improved fuel efficiency and reduced consumption. The bike
delivers an average efficiency of 30-40 kmpl, which is a respectable return for a bike
in this class, although slightly lower than most budget buyers would like. The fuel
tank has a capacity of 15 litres – 3.2 litres held in reserve, with 2.2 litres usable.
Comfort While Riding

2017 Bajaj Pulsar 220F is a comfortable ride for drivers of all types. The
bike’s seat is surprisingly firm and well padded, making it more comfortable than its
severe lines might first suggest. It features a largely upright seat that is suitable for
city driving and a number of ergonomic features such as well-positioned footrests.
Safety Features
Worthy of mention are the Pulsar’s capable illumination systems, which help
to improve the bike’s safety. It features one of the few projector headlamps on a bike
for the Indian market. In addition, it comes fitted with exceptionally powerful twin
high-wattage projector headlamp (55W; which give incisive, strong beams providing
Page 35
a broad lighting spread. The bike’s headlamp is powered by a 12V full direct current,
so it ensures strong illumination at every speed.
Suspension and Brakes

Bajaj Pulsar 220F’s suspension is recognizable – it’s the same that we’ve seen
on other Bajaj models, but that just means that Bajaj have had time to refine it. The
bike’s front sports 37mm telescopic front fork suspension with anti-friction bush. At
the rear, it has a nitrox mono-shock absorber that is five-way adjustable. The
suspension of 2017 Pulsar 220F is strong, but the level of vibration felt at higher
speeds when moving over uneven surfaces is greater than you would wish. Bajaj
Pulsar 220F’s brakes are a well-refined feature. It is fitted with a 260 mm ventilated
disc brake at the front, and a 230 mm ventilated disc brake at the rear – it’s one of the
few bikes on the market to be fitted with front and rear disc brakes as standard.
OTHER MODELS OF BAJAJ
Bajaj CT100
41,316 onwards

Page 36
Bajaj Platina
44,525 onwards
Bajaj Discover 125

53,746 onwards
Bajaj V12
60,389 onwards

Page 37
Bajaj Pulsar 135 LS

62,952 onwards
Bajaj Discover 150S

63,331 onwards
Bajaj Discover 150F

64,071 onwards

Page 38
Bajaj V15
66,460 onwards
Bajaj Pulsar 150 DTS-i

75,741 onwards
Bajaj Avenger 150 Street

78,960 onwards

Page 39
Bajaj Pulsar 180 DTS-i

81,996 onwards
Bajaj Pulsar AS150

85,529 onwards
Bajaj Avenger 220 Street

89,701 onwards

Page 40
Bajaj Avenger 220 Cruise

89,701 onwards
Bajaj Pulsar NS200

93,457 onwards
Bajaj Pulsar 220F

93,716 onwards

Page 41
Bajaj Pulsar AS200

97,435 onwards
Bajaj Pulsar RS200

1,28,520 onwards
Bajaj Dominar 400

Page 42
BAJAJ AUTO KEY LOCATIONS IN INDIA

Page 43
TOP DEALING CITIES OF BAJAJ BIKES IN INDIA
1. Ahmedabad : Akshardham 8 Dealers

2. Bangalore :Vidhana Soudha 23 Dealers
3. Chennai : Kapaleeshwar Temple 13 Dealers
4. Delhi : India Gate 25 Dealers
5. Gurgaon : Buddha Statue 2 Dealers
6. Hyderabad : Buddha Statue 8 Dealers
7. Kolkata : Dakshineswar Kali Temple 5 Dealers
8. Mumbai : Gateway of India 13 Dealers
9. Noida : Gautam Budh Gate 2 Dealers
10. Pune : Chaturshringi Temple 9 Dealers

Page 44

Page 45
CHAPTER – 3
COMPANY PROFILE
Company Name Indian Motors Bajaj Showroon
Business Activity Sales and Services of Motor Cycle
Managing Director M M Bantanur
Establishment 2008
Address Near Union Bank, Bijapur Road,

Sindagi.
Contact No. 08488-222300

Page 46
ORGANIZATION CHART OF INDIAN BAJAJ

Page 47
BAJAJ BIKES
I. PROFILE OF INDIAN BAJAJ

a) ORIGIN OF ORGANIZATION
This company was established on 2008 as an authorized dealer of BAJAJ AUTO

LIMITED-TWO WHEELER in Sindagi
Popularly known as “INDIAN BAJAJ”
At presented INDIAN Bajaj is having 12 sub dealers, having record of Selling

1300 bajaj vehicles in very short period.
This shows important role of dealer in selling bikes
OFFICE STAFF
General Manager : K I FAYAT
Sales Manager :1
Team Leader :1
Sales Executives :2
Spare In charge :1
Cashier :1
Receptionist :1
Labour :3
Helper :2
Mechanic :7

Page 48
MARKET PROFILE OF INDIAN BAJAJ
SUB DALERS OF INDIAN BAJAJ
SUB DEALER NAME LOCATION
Bijjaragi Bajaj VIJAYAPUR
Desai Bajaj Center MUDDEBIHAL
JAMAKANDI
TALIKOTI
Shivaraj Bajaj Center NIDAGUNDI
II. DEPARTEMENTAL ANALYSIS
a) HUMAN RESORCE MANAGEMENT

H R Manager :
The head of the HR Department in the INDIAN BAJAJ MOTORS is proprietor

of this show room. He only takes all the decision about the selection and training
methods
To the employees the work he is to maintain good relation between the

management and their employee is the incentives paid to the employees like bonus
uniform and incentives.
 FUNCTION OF HR DEPARTMENT
The most important function of HR Department is to maintain the good relation

between the management and the employees
Page 49
 Selection of the employees.

 He behave friendly with their employees .
 He give bonus to their employees for festivals.

b) SALES DEPARTEMENT
This is the department of sales manager, under sales officers and sales executives
are work together the sales executives are the people who help customer to provide
necessary information regarding their product. They are key people who convince the
customer to buy their product. This department is responsible for the sales of the
product.
Roles and responsibility of Sales Manager
 Sales Planning
 Target setting
 Achievement of target
 Sales executives sales tour plan
 Conducting events and demos in different location
 Advertisement planning
 Communication with the principles i.e BAJAJ AUTO LIMITED
 Procurement of vehicles i.e order and payment of vehicles
 Planning schemes and offers
 Appointment of sales executive
TIMINGS
Page 50
9:30 AM TO 6:30 PM
Lunch Time
1:30 PM TO 2:30PM
c) SERVICE DEPARTEMENT
The INDIAN Bajaj provides 4 free services after sale
The prime movers to the excellence
Aims of Service Department
 100% customer satisfaction

 Zero repeat jobs
 Zero accidents
Structure of Service Department
Service Manager :
Customer care executives :
Service policy
To satisfy all customers
For serviceable items warranty is not given
Warranty Policy
INDIAN Bajaj will give two years warranty
INDIAN Bajaj also provide extended warranty for two year
d) SPARES DEPARTMENT

Page 51
The spare department is one of the most important departments in any showroom.
An executive who take care many of the responsibilities heads the departments under
him are employees with the responsibilities of maintaining a counter sales , issuing
parts and stock maintaining.
Structure of the Spare Department
Responsibilities of Spare Department
 To indent spare order

 All work Shops required to maintain stock
 Providing all accessories for the vehicles
 Adequate stock
 Organizing the counter sales
e) ACCOUNTS DEPARTMENT
Financier of INDIAN Bajaj Auto Ltd
ING VISHYA BANK
Objective of Accounts Department
 To provide adequate training to all level personal in the organization

 To provide safe and hygiene environment
 To maintain the records.
Responsibilities
 To maintain day to day accounts

 To highlight the profit and loss of maintain the vehicles.

Page 52
CHAPTER – 4
Page 53
DATA ANALYSIS AND INTERPRETATION
SWOT ANALYSIS
Strength’s
 Leader in standard and premium segment bikes
 Latest technology
 Dynamic design
Weakness
 No durability
 No resale value
 Not made for rural India
Opportunities
 Now entering the basic segment in bikes i.e. 100 & 125cc
 Continuous innovations
 Change in technology according to the trend’s
Threat’s
 Different competitors like Hero Honda, Yamaha, TVS, Honda etc
 Change in trends
 Soon the augmented product becomes the expected produc
1. Are you the owner of old or new version

TABLE – 1

Page 54
Sl. No Yes No
1 70 30
GRAPH - 1
70
60
50
40 Series1
30
20
10
0
Yes No
Interpretation :
The above Graph shows that all the respondents 70% of Customer responded yes
and Rest 30% Responded No.
1. Table showing whether the people are aware of Indian Bajaj Bikes or Not.

Page 55
Table-1
Options Particular No of respondents Percentage

s
A Yes 100 100%
B No 0 0%
Total 100 100%
Graph 1:
Graph showing the Responses of

Customer Awareness
No. of Respondents
120 100
100
80
60
40
20 0
0
Yes No
Responses of Customer
Interpretation:
The above Graph shows that all the respondents were aware of INDIAN Bajaj
dealer of Bajaj motor cycle and scooters.

Page 56
2. Table showing how customers came to know about Indian Bajaj Bikes
Table 2:
Options Particulars No of respondents Percentage
a friends 24 24%
b Newspaper 10 10%
c Hoardings 15 15%
d Visit to Dealer 51 51%
Total 100 100%
Graph 2:
Graph showing how customer came to know

Indian Bajaj Bike
100
No. of Respondents
80
60 51
40 24
20 10 15
0
friends Newspaper Hoardings Visit to
Dealer
Responses of customer
Interpretation:
The above graph shows that out of 100 respondents 51% of respondents came to
know about Indian Bajaj Bikes is by visiting personally to the dealer (Majority) and
24% from friends, 15% form holdings and 10% from newspaper.

Page 57
3. Table showing why customer prefer to buy from Indian Bajaj Bikes
Table 3
Options Particulars No of Percentage

respondents
A Dealer 10 10%
B Service 29 29%
C Brand name 45 45%
D Reference 16 16%
E Others 0 0%
Total 100 100%
Graph 3:
Graph showing why customer prefer Indian Bajaj Bikes

100
No. of Resondents
80
60 45
40 29
10 16
20
0
0
dealer service brand name referance others
Interpretation: 1.The above graph shows that out of 100 respondents 45% of
respondents prefer INDIAN Bajaj Bikes because of Brand name (Bajaj Bikes) and
29% is for service provided by dealer and 16% were referred by other persons and
10% is because of dealer.
2 .Brand name and service provided by the dealer are important factors which
influence customers to buy from a dealer.

Page 58
4. Table showing what customer thinks about product display at Showroom

Table 4:
A Excellent 17 17%
B very good 45 45%
C Good 29 29%
D Average 7 7%
E need to 2 2%
improve
Total 100 100%
Graph 4:
100Graph showing about product display at showroom
80
No. of Respondents
60
45
40 29
20 17
7
2
0
excellent very good good average need to
improve
Interpretation: 1. The above graph shows that 45% of respondents think that the
product display at showroom is very good and 29% think good. 2.Product display
may change customer perception when they visit to the showroom as 45% says it’s
very good
Page 59
5. Table showing experience of customers with Indian Bajaj Bikes

Table 5:
A Very good 27 27%
B Good 54 54%
C Neither good nor bad 12 12%
D Bad 5 5%
E Very bad 2 2%
Total 100 100%
Graph 5:
Graph showing experiences of customer

100
No. of Respondents
80
60 54
40 27
20 12 5 2
0
Very good Good Neither Bad Very bad
good nor
bad
Experiences of customer
Interpretation:
The above graph shows that out of 100 respondents more than 80% of customer
had good experience with Indian Bajaj Bikes.

Page 60
6. Table showing satisfaction of customer from the services of INDIAN Bajaj

Bikes
A Strongly satisfied 27 27%
B Satisfied 58 58%
C Neither satisfied nor Dissatisfied 11 11%
D Dis satisfied 7 7%
E Strongly Dis satisfied 0 0%
Total 100 100%
Graph 6:
Graph showing the satisfaction of customer

No. of Respondents
80 58
40 27
11 7 0
0
Level of satisfaction
Interpretation: The graph shows that 58% of customers are satisfied from the
services of Indian Bajaj Bikes and 27% are strongly satisfied, 11% are neutral, 7% are
dissatisfied Majority of satisfaction shows that quality of service provided by Indian
Bajaj Bikes is good.

Page 61
7. From how many years do you own the bike
TABLE – 7
Sl. No Years Respondents
1 0-1 20%
2 1-2 50%
3 2-4 20%
4 4 and above 10%
GRAPH - 7
Respondents
50
45
40
35
Respondents
30
25
20
15
10
5
0
1 year 2 year 3 year 3 and above
Interpretation :
The above Graph shows 50% of Customers are having Own bike from last 2years
and rest others are having more than 2 year.

Page 62
8. How much Km have you travelled up to date
TABLE – 8
Sl. No KM Respondents
1 500-5000 5%
2 10000-20000 55%
3 25000-45000 30%
4 50000 and above 10%
GRAPH - 8
Respondents
60%
50%
40%
Respondents
30%
20%
10%
0%
500-5000 10000- 25000- 50000 and
20000 45000 above
Interpretation :
The above Graph shows 50% of Customers are travelled 10000 to 20000 km and
30% customers travelled 25000 – 40000 and rest are travelled more than 45000 km.

Page 63
9. Are you satisfied with the performance of the Bajaj Bikes.
TABLE – 9
Sl. No Yes No
1 80% 20%
GRAPH - 9
80%
70%
60%
50%
Series1
40%
30%
20%
10%
0%
Yes No
GRAPH - 9
Interpretation :
The above Graph shows 80% of Customers satisfied with Bajaj Bike Performance
and rest 20% are not Satisfied with Bajaj Bikes Performance.

Page 64
10. Are you satisfied with the Service Provided by Indian Bajaj Show Room
TABLE – 10
Sl. No Yes No
1 90% 10%
GRAPH - 10
Chart Title
10%
Yes
No
90%
GRAPH - 10
Interpretation :
The above Graph shows 90% of Customers satisfied with the Service Provided by
the Indian Bajaj Showroom Rest 10% are not Satisfied with Service Provided by
Bajaj.

Page 65

Page 66
SUGGESTIONS
After analyzing the findings, the following suggestions have been prepared.
Great care has been taken in making these suggestions for the improvement of
consumer’s opinion.
1. There is a heavy demand for bajaj motorcycles in the market, so their
supply has to be drastically improved so as to meet the demand of the
customer.
2. Some of the respondents are suggested to improve the mileage of Bajaj
3. A considerable number of respondents opined that there is a need to
improve the technology of TVS bikes.
4. A vast majority of the respondents felt the design of bajaj bikes should be
changed so as to attract the customers.
5. The bikes recently introduced by bajaj are mostly concerned about youth.
So, they should also consider middle-aged people while manufacturing.
6. Some of the respondents felt that the price of Bajaj is high and it should be
decreased so as to attract more customers.
7. Some of the respondents are suggested to improve of the Bajaj 150cc speed
more than 120
customer.
more than 120
Page 67
customer.
more than 120
CONCLUSION
The research done on the competitor strategies of motorcycles left us with a

number of findings. All these findings and conclusions are basically drawn from the
questionnaires, which are filled by the respondents in person. Regarding awareness of
the brand motor bikes, above table indicates that the advertisement for Hero Honda
bikes are 45respondents where as the lowest is the 25. But family members are 10
respondents and for Bajaj is 5 respondents. Whereas from friends 40 respondents are
Bajaj and also 25 for brand name. Regarding after sales service of motor bikes, 50
respondents have responded very good for service, followed by Bajaj with 45
respondents stating good. Regarding sales by price of bikes, highest is 55 respondents
opined that the price is high for Bajaj bikes, medium is 45 respondents opined for
Hero Honda bikes. 45respondents have stated that TVS bikes are averagely priced.
Regarding the age of respondents, most of the respondents are below 30

years of age and chosen for Bajaj bikes 45respondents, whereas 40 chosen for Hero
Honda, but whereas in the age group of 30-50, 45 respondents chosen for Hero

Page 68
Honda, for Bajaj it is only 30respondents .Respondents above 50 years of age have
preferred Bajaj bikes.
The Hero Honda satisfaction of is 80 respondents . Regarding satisfaction

of motor bikes 85respondents have stated that Bajaj satisfaction is highest and the
lowest is for TVS bikes i.e. 65. 35 respondents purchase the Hero Honda Bike due to
acceptance of design/style/model, whereas 60 respondents do so for Bajaj and only 30
respondents opted for TVS Bike following acceptance of the bikes design, etc.
followed by Hero Honda and TVS. This shows that the sales of Bajaj motor bike are
more by way of its design/style/model. As far as mileage per liter of petrol is
concerned, Hero Honda is 65 mileage its more than the Bajaj 150cc its mileage is 60
its lower than the TVS star its given 70 mileage.
Naturally Hero Honda has become favorite of the masses. As we can see,
60% of the purchasers of Hero Honda are the students, while 40% of the purchasers of
TVS are the employees. That means Hero Honda bike is more popular with the
students, TVS is more popular with the employees. Whereas Businessmen are opting
for Bajaj as the above data shows 45% of the purchasers of Yamaha are the
Businessmen Out of 100 respondents, 50 respondents have stated that sales of bajaj is
due to its speed followed by Hero Honda for which 35respondents spoke in favour
based on its speed feature. 45 respondents have voted for Bajaj based on its superior
technology compared to Hero Honda for which 40 respondents voted favorably based
on its technology. This shows that Bajaj technology is marginally superior compared
to Hero Honda. TVS is a poor third with 20 respondents voting for it, as far as
technology feature is concerned

Page 69
BIBLOGRAPHY
Reference:
 Marketing Management Lamb, Hari, & Denial

 Consumer Behavior Leong Schiffman
Leslie Lazar Kanuk
 Exploring marketing research William G Zikmund
Web sites
 www.google.com
 www.bajajauto.com

Page 70
QUESTIONNAIRE
NAME: ____________________________
AGE: _____________________________
OCCUPATION:______________________
INCOME LEVEL:_______________________
1) Are you the owner of old or new version
YES NO
2) Table showing how customers came to know about Indian Bajaj Bikes
A) Friends B) Newspaper
C) Hoarding D) Visit to dealer
3) Table showing why customer prefer to buy from Indian Bajaj Bikes
A) Dealer B) Service C) Brand Name
D ) Reference E) Other

Page 71
4) Table Showing What Customer think about product display at

showroom.
A) Excellent
B) Very good
C) Average
D) Need to Improve
E) Good
5) Table showing experience of customers with Indian Bajaj bike.
A) Very good
B) Good
C) Neither good or Bad
D) Bad
E) Very bad
6) Table showing Satisfaction of customers From the service of Indian Bajaj

bike.
A) Strong satisfied
B) Satisfied
C) Dis satisfied
D) Strong Dis satisfied
7) From how many years do you have own the bike

A) 0-1
B) 1-2
C) 2-4
D) 4 and above

Page 72
8) How much Km Have you travelled up to date`
A) 500-5000
B) 10000-20000
C) 25000-45000
D) 50000 and above
9) Are you satisfied with the performance of the bajaj bikes
A) YES B) No
10) Are you satisfied with the services provided by indian bajaj showroom
A) YES B) No

Page 73

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A STUDY ON CUSTOMER SATISFACTION OF BAJAJ MOTORS IN VIJAYAPUR

RANI CHANNAMMA UNIVERSITY VACHANASANGAMA P.G. CENTRE TORAVI, VIJAYAPURA

This project mainly concentrates on the“Customer Satisfaction Towards

RANI CHANNAMMA UNIVERSITY VACHANASANGAMA P.G. CENTRE TORAVI, VIJAYAPURA

GENERAL INTRODUCTION ABOUT SECTOR

The development of any nation is depending on its industrial development.

RANI CHANNAMMA UNIVERSITY VACHANASANGAMA P.G. CENTRE TORAVI, VIJAYAPURA

The research design was descriptive in nature as it is involved the demographic

DATA COLLECTION METHODS

The primary data is collected through:

1) Interaction with the customer

RANI CHANNAMMA UNIVERSITY VACHANASANGAMA P.G. CENTRE TORAVI, VIJAYAPURA

Following is secondary data collected;

1) From the annual reports of the showroom

Sample size: 100

RANI CHANNAMMA UNIVERSITY VACHANASANGAMA P.G. CENTRE TORAVI, VIJAYAPURA

OBJECTIVE OF THE STUDY :

II. Secondary objective

LIMITATIONS OF THE STUDY

RANI CHANNAMMA UNIVERSITY VACHANASANGAMA P.G. CENTRE TORAVI, VIJAYAPURA

RANI CHANNAMMA UNIVERSITY VACHANASANGAMA P.G. CENTRE TORAVI, VIJAYAPURA

RANI CHANNAMMA UNIVERSITY VACHANASANGAMA P.G. CENTRE TORAVI, VIJAYAPURA

RANI CHANNAMMA UNIVERSITY VACHANASANGAMA P.G. CENTRE TORAVI, VIJAYAPURA

NEEDS AND IMPORTANCE OF PROJECT WORK

Two Wheeler Auto Mobile to increase Introduction Throughout the centuries

RANI CHANNAMMA UNIVERSITY VACHANASANGAMA P.G. CENTRE TORAVI, VIJAYAPURA

RANI CHANNAMMA UNIVERSITY VACHANASANGAMA P.G. CENTRE TORAVI, VIJAYAPURA

Sales Manager Finance Manager Service Manager

PDI Dept Manager Supervisor

Spares Manager Supervisor Workers

RANI CHANNAMMA UNIVERSITY VACHANASANGAMA P.G. CENTRE TORAVI, VIJAYAPURA

Industry Automotive - Two & Three Wheelers

Business Group The Bajaj Group

Presence Distribution network covers 50 countries.

Joint Venture Kawasaki Heavy Industries of Japan

Registered & Head Akurdi

Works Akurdi, Pune 411035

RANI CHANNAMMA UNIVERSITY VACHANASANGAMA P.G. CENTRE TORAVI, VIJAYAPURA

Rahul Bajaj Chairman

RANI CHANNAMMA UNIVERSITY VACHANASANGAMA P.G. CENTRE TORAVI, VIJAYAPURA

Rahul Bajaj Chairman

RANI CHANNAMMA UNIVERSITY VACHANASANGAMA P.G. CENTRE TORAVI, VIJAYAPURA

 Kamalnayan Investments & Trading Pvt Ltd

RANI CHANNAMMA UNIVERSITY VACHANASANGAMA P.G. CENTRE TORAVI, VIJAYAPURA

RANI CHANNAMMA UNIVERSITY VACHANASANGAMA P.G. CENTRE TORAVI, VIJAYAPURA

2016 Bajaj Dominar 400

RANI CHANNAMMA UNIVERSITY VACHANASANGAMA P.G. CENTRE TORAVI, VIJAYAPURA

2004 Bajaj Discover DTS-i launched

RANI CHANNAMMA UNIVERSITY VACHANASANGAMA P.G. CENTRE TORAVI, VIJAYAPURA

500,000 vehicles produced and sold in a single financial year.

AWARDS & ACCOLADES

RANI CHANNAMMA UNIVERSITY VACHANASANGAMA P.G. CENTRE TORAVI, VIJAYAPURA

 It received award for The Most Customer Responsive Company in Automobiles

 COMPITATORS OF BAJAJ TWO WHEELER MOTORS LTD.

Market Cap. Sales

RANI CHANNAMMA UNIVERSITY VACHANASANGAMA P.G. CENTRE TORAVI, VIJAYAPURA

NEW BAJAJ BIKES

History and construction

RANI CHANNAMMA UNIVERSITY VACHANASANGAMA P.G. CENTRE TORAVI, VIJAYAPURA