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Introduction
The milk tea business has become more well-known all over the world. As the number of
milk tea shops in the area has increased, it is important to learn from the actual experiences of
the many owners in order to understand the struggles and strategies in maintaining their business.
Other business owners in the industry can gain from understanding the experiences of
milk tea store owners. It is possible for other company owners to enhance the sustainability and
profitability of their own milk tea shops by adopting best practices, avoiding common pitfalls,
and learning from the experiences—both the successes and challenges—of these entrepreneurs.
The purpose of this study is to learn more about the experiences of the owners of milk tea
shops in Indang, Cavite. We want to learn the specific elements that led to these owners' success
as well as the difficulties faced by company owners in continuing to expand their enterprises
Owners of milk tea shops must take into account a number of factors, including menu
The purpose of this study is to help researchers better understand these variables and how
they affect the business of milk tea shops in Indang Cavite. By addressing this research gap, we
hope to offer a thorough grasp of the actual experiences of the proprietors of milk tea shops in
Indang Cavite.
It is anticipated that the study's conclusions would lead to improvements in Indang
Cavite's milk tea shops. It attempts to offer useful suggestions and solutions that specifically
address the difficulties and possibilities experienced by milk tea shop owners using the
Moreover, this study will illuminate the creative approaches and optimal methodologies
utilized by milk tea shop owners to surmount obstacles and leverage expansion prospects. By
disclosing these tactics, other business owners in the industry might be motivated to take similar
actions and improve the profitability of their own milk tea establishments.
The proprietors of milk tea shops in Indang Cavite will be directly impacted by this
research as its observations and suggestions are tailored to their unique requirements and
difficulties. Through the examination of particular obstacles that proprietors encounter, such
rivalry and consumer inclinations, this study will enable them to make knowledgeable choices
Generally, the purpose of this phenomenological study is to explore the strategies in dealing with
the competition in the market for milk tea shop owners at Indang, Cavite.
1. What are the strategies of milk tea shop owners in dealing with the competition in the
market?
2. What are the struggles caused by the competiton in the market to the milk tea shop
business?
3. How do these strategies aid the struggles in dealing with the competition in the market?
Theoretical Framework:
This study is seen through/anchored from Contingency Theory by Burns and Stalker who
pointed out that the most effective organizational structures, strategies and leadership styles
depend on the specific circumstances and contingencies faced by the organization. This theory
analyze the fit between organizational variables and the external environment, as well as to study
the impact of different contextual factors on organizational performance. This theory is aligned
and can be observed in our study as we explore the strategies of the milk tea shop owners to
Consumers. This study would be beneficial for them by the fact that the business sell this
Teenagers. This study would be beneficial for them by the fact that the business is a trending
product on teenagers.
Business owners. This study could help them analyze what strategies can be implemented on
Local Government. This study would also be beneficial to the local government. The local
Future researchers. This study could help the future researchers and this study may serve as
The researchers. This study would also be beneficial to the researches as it enhances their skills
This study is focused on the lived experiences of milk tea shop owners in dealing with the
competition in the market at Indang, Cavite. This study was conducted during the school year
2023-2024. The subjects were 3 selected milk tea shops in Indang, Cavite. Different
perspectives were studied. The study was conducted on the 3 selected milk tea shops in Indang,
Definition of Terms:
For the purpose of clarification, the important terms used in this study have been defined. The
CHAPTER 3
Methodology
Research Method:
gathering non-numerical data for understanding human experiences and social processes in their
whole. This study employed a qualitative research methodology with the aim of investigating the
Research Design:
The research design that would be utilized in this study is Phenomenological. Using in-
depth interviews, this qualitative technique focuses on defining subjective meanings, suspending
assumptions, and iterative analysis to capture the core of peoples' lived experiences.
Phenomenological design will be used by the fact that the study is about lived expiriences of
Three milk tea shop owners in Indang, Cavite aged 20-50 were randomly selected to
participate in this study. Their milk tea shop businesses are located all at poblacion tres in
Indang, Cavite. The researchers will do a demographic profiling to the randomly selected
participants. The researchers randomly selected them to explore what are the strategies the
Random sampling was used by the researchers in this study. The methodology ensures
impartial representation by choosing a sample from a population in which every member has an
equal chance of being picked. Participant selection for this study was done at random by the
researchers.
Research Instrument:
The primary research instrument that is used by the researchers in this study is interview.
participants with the purpose of gathering data. The researchers provided a set of questions for
the participants being interviewed to gather data for the topic being studied.