product

descriptions
that convert

“Write compelling product

descriptions to boost SEO ranking,
drive traffic and maximise sales with
this high-converting template.”
Si mon Stag Scul ptor

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PRODUCT DESCRIPTIONS THAT CONVERT

THE BORING BITS YOU NEED TO KNOW

We have absolutely no clues about how and who “YOUR dream buyer”
is but we know ONE THING about your customers, because mine are the
EXACT same… They want a better life. We ALL want a better life. And you
will need to use this into your description. You may feel "Ok, but it's
obvious, so we won't mention it". MENTION IT. In life, if you don't ask, you
don't get. If you don't say it, it doesn't exist.

Now, 2 reasons why we buy what we buy:

---> We buy a product or a service to avoid missing, pain or a loss
---> We buy a product or a service to gain pleasure or comfort

HIGHLIGHT THE BENEFITS BY USING YOUR 5 SENSES!

Please, please, please! This is so important. Leave the features for the
end, as bullet points. (see example on next pages) They're boring. It
doesn't sell, it just supports your benefits. Features are nothing if we
have no idea how the product you sell will help us to get a better life
overall. Features are usually technical, not many people relate to them.
Your job now is to make us dream by telling us what we am *really*
getting from your product! Try to place yourself in your customer's
shoes and visualise that FEELING, THAT OUTCOME, THAT EXPERIENCE when
your customer is using, wearing, touching, smelling, hearing, feeling,
trying, or consuming your product.

How do they feel??? What end result do you offer?

Use adjectives to describe feelings and emotions.
We want you to paint the dream picture.
Make them dream, make them feel like they have your product in their
life RIGHT NOW. Not once they purchased it, RIGHT NOW. Your product is
THE SOLUTION to a problem they're having. Highlight it.

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PRODUCT DESCRIPTIONS THAT CONVERT

THE BORING BITS YOU NEED TO KNOW

Your customers are your business. Without them, YOUR BUSINESS IS
NOTHING. Now, this is the situation: you're trying to communicate with
them every single day, asking them to buy your products.

BUT to have them to buy from you, you need to

establish a CONVERSATION, not just a communication.

- You need to know what they want + what they need. (2 different things)
- You need to know what they want to gain, their aspirations, their desires
and how do they want to feel.
- AND you need to know what's stopping them to achieve it.
(PAIN POINTS + FEARS)

So then you can use their pain points + fears to influence them by
presenting your products as THE SOLUTION to it, to achieve their deepest
desires. (and promote it everywhere: copy, product description, social
media posts, blog posts, email marketing, advertising)

OK. Fun. BUT HOW?

Check competitors reviews! They've done the work for you already.
AND ASK ASK ASK! Survey, Polls, engage with them! As soon as they
comment on your posts on your social media, keep the conversation
going. Don't just say thanks! Ask MORE to know MORE. You want to know
them by heart, intimately. Create FREE quizzes via Google Docs and send
them to your list, once a month for example and select x winners to
reward them for participating. Launch Giveaways, but instead of asking
them to tag more people, ask them to answer to ONE QUESTION you need
an answer on, to participate. The key is not to WANT MORE. The key is the
KEEP who you already have in your following and email list and get the
best out of them. Quantity is nothing without quality.

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PRODUCT DESCRIPTIONS THAT CONVERT

THE BORING BITS YOU NEED TO KNOW

This template has to be used with your own brand's tone

of voice. It represents your brand's unique point of view +
perspective, and the values you stand for.

In other words, this is your brand's

overall personality.
Your own Brand Tone Of Voice is how your brand chooses
to communicate with your target audience, including the
choice of words, communication style, and emotional
tone.

Examples:

- Cheerful
- Formal
- Serious
- Caring
- Frank
- Friendly, etc...

Use this template as a guideline.

Feel free to find synonyms, change the order of some
elements and/or add or remove some part of it.

This template can be used for ANY NICHE,

including for artists and crafters.

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YOUR PRODUCT:

WHO IS YOUR IDEAL CUSTOMER?

WITH YOUR PRODUCT IN MIND - WHAT PAIN POINTS ARE THEY DEALING WITH?

WHAT DO THEY WANT TO ACHIEVE WITH YOUR PRODUCT?

WHAT KEYWORDS THEY MAY BE USING TO LOOK FOR THIS PRODUCT?

FEATURES OUTCOMES - BENEFITS

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 Example: BizBubble

YOUR PRODUCT: “PRODUCT DESCRIPTIONS THAT DRIVE SALES”

WHO IS YOUR IDEAL CUSTOMER?
Eg: Lucy, 29yo, driven and ambitious small business owner, works a full time job during the day and work
on her biz on evenings and days off, has launched her store a year ago but struggling to get consistent
sales. Really want to start getting consistent sales so she can quit her 9-5. Need guidance, tools and
support. Feels overwhelmed with all the noise and information out there. Tired to loose money + time.
Frustrated by not seeing any results for this long. Wants to give up from time to time. Doubting and
questioning her own abilities > leading to poor self-esteem.

WITH YOUR PRODUCT IN MIND - WHAT PAIN POINTS ARE THEY DEALING WITH?
Eg: Not knowing how to craft a product description. Spending too much time looking for information.
Copying what competitors wrote because it seems to work for them, knowing deeply inside that this is
not the right solution. Having a lot of product ideas but not having the time + resources to craft product
description in an efficient way. Wanting to list/publish/create more products on her store but feel
overwhelmed with the amount of work ahead.

WHAT DO THEY WANT TO ACHIEVE WITH YOUR PRODUCT?

Eg: Knowing what information to look for and place it into her product page/description, and how to do it
in the fastest way possible. Being able to write a high converting product description and knowing it will
convert. Listing a lot more designs and products to reach new audiences and gain a momentum with
her store in the shortest time possible. Doing more with less. Spending her time into what she loves doing
the most: creating products or launching new ideas.

WHAT KEYWORDS THEY MAY BE USING TO LOOK FOR THIS PRODUCT?

- Product Description That Converts/That Sell

- Product Description Template for Our Etsy Store/Shopify Store
- How To Write High Converting Product Description/Product Listing
- Marketing Copy Cheat Sheet On Our Website

FEATURES OUTCOMES - BENEFITS

- Less headaches
- Digital Template meaning More free time
- Fill-in-the-blanks Sheet meaning Creating more
- Easy Fill with tons of examples meaning More listings
meaning More reach
meaning Bigger momentum
meaning Better conversion rate
meaning More sales
meaning More income
meaning Scalable business
meaning Feeling absolutely badass,
high self-esteem, living life on own terms

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 YOUR PRODUCT DESCRIPTION TEMPLATE

▶ BUILD EXCITMENT
You are now about to discover the (LONG TAIL PRODUCT TITLE KEYWORDS), never
been launched before. Your new (ADD PRODUCT SYNONYMS/DIFFERENT LONG TAIL
KEYWORDS) that will (ADD A BENEFIT - GAIN).

We get it, you (HIGHLIGHT THEIR BIGGEST PAIN POINTS), the last thing you want to
do now is to (DRAMATIC BIGGEST FEAR - ADDRESS WHAT WILL HAPPEN IF THEY
DON'T BUY THIS PRODUCT NOW AND DECIDE TO IGNORE + INCLUDE SEO KEYWORDS
HERE AGAIN).

▶ WHY DO I NEED THIS?

We/I/Brand's name have spent (TIME YOU SPENT DESIGNING THIS PRODUCT TO
ADD CREDIBILITY) to the best version it could be. (ADD YOUR UNIQUE SELLING
PROPOSITION HERE). (YOUR TARGET AUDIENCE) swears by it already for (ADD
ANOTHER BENEFIT HERE).

▶ WHAT CAN I ACHIEVE WITH IT?

▶ WHAT IS SO SPECIAL ABOUT IT?
You can now (ADD BIGGEST DESIRE) and (ADD ONE MORE DESIRE)
without (ADD ONE BIGGEST FEAR HERE AGAIN).

Now, you can finally (BETTER TOMORROW STATMENT - PAINT THE IMAGE AS IT'S
ALREADY HAPPENING - USE PRESENT TENSE) so you can (BENEFIT OF THE BENEFIT -
GO DEEP DEEP DEEP)

Just try it out! (ADD FIRST CALL-TO-ACTIONS) It's kinda magical!

(ADD POSITIVE ADJECTIVE HERE)

▶ UNIQUE BONUS YOU GET WITH THIS TEMPLATE:

We/I/Brand's name are now offering (ADD BONUS HERE) so you can
(ADD DIRECT BENEFIT OF THIS BONUS)

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 YOUR PRODUCT DESCRIPTION TEMPLATE

▶ THE BORING BITS

(ADD WHAT'S RELEVANT WITH BULLET POINTS)
SIZE:

MATERIALS:

DIMENSIONS:

PACKAGING:

CONTENT:

COLOURS:

OPTIONS:

VARIATIONS:
(ADD UPSELLS LINKS HERE - DIRECT THEM TO RELATED OTHER PRODUCTS)

INSTRUCTIONS:

▶ SUMMARY / ETHOS / SOCIAL PROOF

(brand name) is all about helping (target audience) to achieve (add outcome you
want them to achieve) through/by/with (how you do it?) so join the community of
over (add social media following/customers numbers/sales you made)
(add target audience here). This (add long tail keywords) has been already loved
by over (add sales) people! This won't be discounted again anytime soon!
(add this if you run a sale)

▶ CALL TO ACTION
FINAL CTA: “Limited time offer. Get your (PRODUCT TITLE + ONGOING OFFER)

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 YOUR PRODUCT DESCRIPTION TEMPLATE EXAMPLE

▶ BUILD EXCITMENT
You are now about to discover the (Product Description Template Cheatsheet),
never been launched/seen/created before. Your new (business tool essentials)
that will (allow you to list more products in your store and optimize your SEO at
the same time, in the quickest way possible.)

We get it, you (have spent so much time making your handmade products,
posting on social media, taking and updating your product pictures, thinking
about the next winning idea), the last thing you want to do now is to (sit down
and loose your hair, thinking for hours on how to craft and write a good product
description that finally converts your store's visitors into buyers, not even
knowing if this will actually be efficient to bring you sales in.)

▶ WHY DO I NEED THIS?

We have spent (hours and hours, pouring our heart and soul into it) till the best
version it could be. (This is a unique template, based on proven techniques to
turn a boring product description into a high converting machine one so you
can influence your audience and sell more with your copy and the power of
words). (Small Business owners) swears by it already for (the time they gained
from this template). We know now that time is money.

▶ WHAT CAN I ACHIEVE WITH IT?

You can now (spend all your attention on the money-making tasks, creating
new products) and (list more of them the easy way) without (going completely
crazy and turning into circles, copy-pasting competitors' sentences, getting
found on the keywords we want to rank for).

Now, you're (crafting your product description the easy way, that's directly
speaking to your target audience and taping into their feelings) so you can
(start influencing your audience and making consistent sales while not having
to worry anymore about your product description and SEO.)

Just try it out! Print it out! It's kinda shocking how easy it is to implement!
JUST Fill-in-the blanks.

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 YOUR PRODUCT DESCRIPTION TEMPLATE EXAMPLE

▶UNIQUE BONUS YOU GET WITH THIS TEMPLATE:

BizBubble is now also offering (a guarantee with every product we offer) as we
deeply want you to get the best out of each tool you will be using for your
business so you can contact us at any time at [email protected] or send
us a direct message.

▶THE BORING BITS:

(ADD WHAT'S RELEVANT WITH BULLET POINTS)

CONTENT: Digital templates with guidance

VARIATIONS: (ADD UPSELLS LINKS HERE) For business audit services, click HERE.
For workbooks, click HERE.

▶ SUMMARY / ETHOS / SOCIAL PROOF

(BizBubble) is all about helping (driven ambitious small business owners selling
on Etsy and Shopify) to (launch, grow and scale their product-based business)
through/by/with (tools, resources, community, and constant support?) so join
the community of over (4500+ engaged followers).

▶ CALL TO ACTION
Grab this cheatsheet and start using it for your biz,
so your SEO starts kicking in from today!

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 YOUR PRODUCT DESCRIPTION TEMPLATE EXAMPLE 2

▶ BUILD EXCITMENT
It's LIVE! You are now just discovering the new Positive Reviews Responses Bank
Template, entirely created based on OUR OWN BUSINESS NEEDS! Your new positive
answers template's essentials that will (allow you to reply to all the positive reviews
coming your way and on your Etsy store and website so you can increase credibility
and boost your SEO at the same time, always in the quickest way possible. Replying
to your reviews is a fundamental task, part of your growth strategy. And almost
non-negotiable if you ask me!

Now, we get it, you've got so many business things to during the day, including
creating new products and market them creating content... The last thing you want
to do now is to spend 20mn online looking for another new example to thank them
and show them how genuinely grateful you are.

▶ WHY DO I NEED THIS?

These positive reviews answers have been gathered from different sources and
tweaked by us for its final version, it's a completely unique template, as usual! Small
Business owners, including ourselves, will gain a ton of time, while doing *what it
takes* so they can finally create a bond with their customers and inspiring trust!

▶ WHAT CAN I ACHIEVE WITH IT?

You can now improve your ranking on Google by keep your pages fresh and
updated, get your customers to actually get to know you more personally, making
them feel appreciated and attract new customers too without once again looking
for ages and copy-pasting competitors' responses!

Now, you're (crafting your product description the easy way, that's directly speaking
to your target audience and taping into their feelings) so you can (start influencing
your audience and making consistent sales while not having to worry anymore
about your product description and SEO.)

Just try it out! Print it out! It's kinda shocking how easy it is to implement! Fill-in-the
blanks. Nothing else.

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YOUR PRODUCT DESCRIPTION TEMPLATE EXAMPLE 2

▶ UNIQUE BONUS YOU GET WITH THIS TEMPLATE:

BizBubble is now also offering (a guarantee with every product we offer) as we
deeply want you to get the best out of each tool you will be using for your
business so you can contact us at any time at [email protected] or send
us a direct message.

▶ THE BORING BITS:

(ADD WHAT'S RELEVANT WITH BULLET POINTS)

CONTENT: Digital templates with guidance

VARIATIONS: (ADD UPSELLS LINKS HERE) For business audit services, click HERE.
For workbooks, click HERE.

▶ SUMMARY / ETHOS / SOCIAL PROOF

(BizBubble) is all about helping (driven ambitious small business owners selling
on Etsy and Shopify) to (launch, grow and scale their product-based business)
through/by/with (tools, resources, community, and constant support?) so join
the community of over (4500+ engaged followers).

▶ CALL TO ACTION
Grab this cheatsheet and start using it for your biz,
so your SEO starts kicking in from today!

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 GO BEYOND...
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level with our guides, workbooks,
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More resources being added all the time

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 Thank
you
We’d absolutely love to hear what you think of this training!
And feel free to share on instagram any wins (no matter how
small) that you’ve gained as a result of any of our guides.
We want to celebrate with you so don’t forget to tag us in!
@bizbubble

We genuinely do want to grow with ambitious people and

build a strong community over time of like minded people.

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