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    Case Study On (Udaan) by Mudit Jalan (1B) - 2

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    Case Study On (Udaan) by Mudit Jalan (1B) - 2

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    It's a case study on udaan

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    CASE STUDY ON ( UDAAN) BY MUDIT JALAN (1B)-2

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    It's a case study on udaan

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    Case Study On (Udaan) by Mudit Jalan (1B) - 2

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    muditjalan605
    It's a case study on udaan

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
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    of 2

    Q.1.)What Factors have contributed to urban’s factor success?

    As far as I acquired the knowledge, I would like to introduce you with the organization known as
    Udaan which is B2B e-commerce.

    best performing market that can be linked to some of the main factors –

    ● Understanding and Addressing Market Needs:●


    Given the fact that the business has partnered with the Flipkart right from the start and hence
    the founders are well ahead of most small and medium enterprises in India.Firms in India who
    are facing not only the product but the business and credit risks

    ● Strong Focus on Customer Centricity: Udaan’s design, the simplicity action of a However,
    its design of simplicity and elegance to capture the action of a take a new widow and make it
    soar is unquestionable.

    ● exploiting Technology for Efficiency: Several of the benefits highlighted below have been
    realised with the help of Udaan’s technology solution:

    Firm to enhance an efficiency and to bring the supply chain activities more into the light.

    Improve speed and, as a result, help the company to progress as a client-relationship


    organization.

    ● . Innovative Financing Solutions: It has been seen that the Udaan company has begun a
    rather distinct.This he named ‘Udaan Capital’, which provides credit to small buyers seeking it
    liquidity. This in a way helps them enhance their cash flows and expand the local market as well.

    Q.2.) How Udaan Creates Value in Business Markets?

    Udaan users harvest the benefit value in the following ways:

    ● Enlarged capability: By developing the structure of activities, and other supply chain
    such as lightweight intermediaries, Udaan stands out of the other market players to the
    extent that most cost-effective approach.
    ● Improved Access to Markets: Having relations with many small-scale enterprises as
    customers, those economic units have only an opportunity to expand the scale of its
    market turnover and further development.

    ● Strengthed Financial Stability: The proposed target consumers, who need such
    financial products as those used by Udaan include business where the financial products
    used not only help them manage the daily cash inflows but also plan for growth and
    development.

    ● Access to Quality Products: Udaan’s platform through which a host of products that
    are relatively cheap, can be accessed assists in this process wherein businesses
    function in this manner to take care of a customer.

    Q.3.) Which of the three offering market place, logistics and financing should udaan priortize in
    the future? Why?

    There are three major services offered at Udaan and the emphasis has to be on which of the
    marketplaces of the future. Here's why:

    ● Central of Business: Most of the operation of Udaan is found in the marketplace. This
    is the sector in which most of the buying and selling of the products and services happen
    and it account for most of the revenue.

    ● . Alliance with Others: By using the services of the company in logistics and in
    financing the marketplace can be developed. For instance, logistics can enhance
    customers satisfaction and lead to the increase of the number of sales, finances can
    help to enhance stock and provide the consumers with more products in the market.

    ● Expanding Prospective: The market place has a great growth opportunity because as
    of now the B2B e-commerce business opportunity in India is still untouched. In this case
    for example, with investment on the marketplace, Udaan will be well placed to occupy a
    bigger portion of this particular segment of the market.

    Thank you
    Name- Mudit jalan
    Subject - Modern Marketing
    Class - 1 B
    Semester - 1

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