Module W1 5
Module W1 5
Basically, quantitative research is important because it is used to Why quantitative research is important?
Basically, quantitative research is important because it is used to populate statistics from a high-volume sample size
to gain statistically valid results in customer insight. Hence, quantitative customer research incorporates a survey-
based approach to gain feedback in relation to a population’s ideas and opinions. It’s important to ensure a suitable
sample size is used to gain accurate and trustworthy results (International Research Marketing, Inc., 2018)
In addition, people do research because there is a must to identify the problems of the deteriorating quality of the
community as a whole. By doing so, they can be addressed systematically and actual decisions are assured to be
sound. In many cases, innovative teaching strategies, great inventions, and empirical interventions for community
progress are product of researches.
In the context of senior high school program, quantitative research provides benefits in its fields for the senior high
school learners.
In the area of Accounting, Business, and Management (ABM):
1. Student researchers can design new marketing strategies to improve product and services. It can help ensure that
the development of product is truly anchored to the demand.
2. ABM researchers can also help a business determine whether it is the proper time to open another branch of
businesses is. In this way, it may also help a small business decide if a procedure or strategy should be changed to
meet the requirements of the customer base.
3. It determines customers’ preferences, helps establish the most feasible location, delivers quality goods and
services, analyzes what the competitors are doing, and finds ways on how to continuously satisfy the growing and
varied needs of the clients.
Like any piece of writing, an effective title does not appear in one magic moment; it takes brainstorming and revising.
Richard Leahy's “Twenty Titles for the Writer” exercise helps writers slow down and engage in the process of title-
writing (Leahy, 2007).
What is background of research?
So you have carefully written your article and probably ran it through your colleagues ten to fifteen times. While there
are many elements to a good research article, one of the most important elements for your readers is the background
of your study.
The background of your study will provide context to the information discussed throughout the research paper.
Background information may include both important and relevant studies. This is particularly important if a study either
supports or refutes your thesis.
In addition, the background of the study will discuss your problem statement, rationale, and research questions. It
links introduction to your research topic and ensures a logical flow of ideas. Thus, it helps readers understand your
reasons for conducting the study.
The reader should be able to understand your topic and its importance. The length and detail of your background also
depend on the degree to which you need to demonstrate your understanding of the topic. Paying close attention to the
following questions will help you in writing background information:
Are there any theories, concepts, terms, and ideas that may be unfamiliar to the target audience and will require
you to provide any additional explanation?
Any historical data that need to be shared in order to provide context on why the current issue emerged?
Are there any concepts that may have been borrowed from other disciplines that may be unfamiliar to the reader
and need an explanation?
Is the research study unique for which additional explanation is needed? For instance, you may have used a
completely new method?
Your background should begin with defining a topic and audience. It is important that you identify which topic you
need to review and what your audience already knows about the topic. You should proceed by searching and
researching the relevant literature (Brians, 2011)