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evised by:

Mountain biking is a popular and exciting off-road adventure sport and recreational pursuit. Over the years it has
diversified into many different riding disciplines including cross country, trail riding, all mountain or enduro, downhill,
freeride and dirt jumping, each requiring a unique mountain bike design, kit and trail type.
Mountain bikes are designed for riding in rough terrain with features to enhance durability and performance. They are
typically ridden on mountain trails and natural landscapes which have hard rocks, loose dirt, muddy or grassy tracks,
and steep slopes. Electric mountain bikes are battery-assisted bikes that are less exhausting for the riders. These bikes
have broadened the appeal of mountain biking and attracted a wider age range to the sport.
Global Market Growth
Mountain biking is a major sport that is witnessing an increase in the number of participants and competitive events
worldwide. The global market is expected to increase by 9.84% annually during the period 2018-2022. The sale of
electric mountain bikes, more women and children entering the sport, and better media coverage at major competitions
are fuelling this growth. The sport has flourished in Europe and North America with surging sales of mountain bikes.
Both areas have vast and scenic mountain ranges with Canada having some of the best mountain bike trails in the world.
Asia Pacific is the fastest rising and most lucrative market due to the growing disposable incomes of people in the area,
particularly in the nations of India, China, Australia, South Korea, Singapore and Taiwan.
Demographics
Most mountain bikers are aged between 20 and 40, with the average age being 26. The sport is dominated by young
males with only 7% of participants being female. Most female riders are aged between 30 and 39. Men and younger
participants enjoy the gravity oriented disciplines such as downhill, whilst women and older riders tend to participate
more in cross country and all mountain disciplines. The predominance of younger riders may be explained by the
relative newness of the sport, or may be due to the demanding physical nature of the activity which is less attractive to
older sports enthusiasts. These demographic patterns are expected to change in time as more women are encouraged
into the sport and the younger riders move into the older age groups as they continue to participate.
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Data shows that mountain bikers are a lucrative demographic to target. In general they are younger men with higher
than average levels of household income and education. The amount that bikers are willing to spend and the extent to
which they are treating themselves are increasing, which bodes well for the sport.
Health Benefits
Health issues such as obesity, heart disease and diabetes are on the rise and physical exercise, especially in the outdoors,
is essential for health and well-being. Studies have found that people who cycle regularly have a life expectancy two
years above average and enjoy a level of fitness equivalent to someone ten years younger. Mountain biking is an
aerobic activity that gives the heart, blood vessels and lungs a thorough workout. It is a fun and exciting way to enjoy
the many health benefits of regular exercise including:
increased cardiovascular fitness
improved joint mobility, muscle strength and flexibility
better posture and co-ordination
strengthened bones
reduced body fat levels
lower blood pressure
strengthened immune system
reduced stress levels, anxiety and depression.
At any age there is no better way to improve overall physical, mental and emotional health.
Competitive Racing
Competitive mountain biking is a relatively new sport which originates from America where the first national mountain
bike competitions were held in 1983. The sport gained in popularity and the discipline grew quickly around the world. It
took seven years before the first World Championships were held in 1990 and the sport debuted at the 1996 Summer
Olympic Games in Atlanta. The first electric mountain bike race was held in California during 2016 with the European
Cycling Union introducing professional e-road and e-mountain bike races to its calendar in 2019.
Most races are organised into different categories and level of skill so the competition is balanced between riders with
comparable age, skill and experience. In multi-lap courses the number of laps to be completed will depend on the type
of race and rider ability category. Some races are time trials raced against the clock with riders released at set intervals,
in other competitions there is a mass start or riders are released in groups.
The number of competitive events staged each year has grown rapidly and current trends indicate a continued annual
growth rate of 10 to 15%. New sponsors are keen to endorse large scale events and competitor numbers continue to rise.
The following chart outlines the forecast growth rate in the number of cross country events:
One reason many people choose mountain biking as a hobby is the potential for it to become a lifelong adventure. The
youngest world championship winner was just 16 years of age and the oldest rider to win a national championship was
83, proving that age is no barrier to this sport.
Mountain Biking Tourism
Mountain bike tourism is booming worldwide and is the second highest grossing outdoor recreation category in
America. The market has been driven by growing demand for active holidays, an increased interest in ‘green’ tourism
and the continued global development of cycling infrastructure. Bikers are attracted by the scenic and rugged
landscapes and the opportunity to explore and ride new trails. They can stay based in the same location with daily
mountain bike trails in the surrounding countryside, or travel as a tour staying in different locations and cycling between
destinations.
Research has shown that mountain bikers take two mountain bike holidays each year and tend to stay longer and spend
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more per day than other tourists. On average they will ride for 4 hours 45 minutes each day and cover 55.5 miles per
trip.
Mountain bike tourism helps to generate revenue for the host community and can act as a catalyst for economic
development. An example of how such tourism can change lives for the better is the Mama Rumi trail in Ecuador. This
was an old Inca trail traditionally used as a bootleg smuggling route. It was lost to the jungle for many years until
villagers worked tirelessly to clear and re-open the trail. It is now a 12km adventure mountain bike trail with a downhill
descent of 1920m. The trail attracts visitors all year and this tourism has given a huge economic boost to the area. In
2015 the Downhill Mama Rumi race attracted 284 participants and over 600 visitors which has financed a water system
to bring potable water to villages located along the route.