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    Jio Platforms SAAS Marketing Strategy Proposal

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    AMARTYA MAJUMDER

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    Jio Platforms SAAS Marketing Strategy Proposal

    Uploaded by

    AMARTYA MAJUMDER
    1 views2 pages

    Original Title

    Jio_Platforms_SAAS_Marketing_Strategy_Proposal

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    1 views2 pages

    Jio Platforms SAAS Marketing Strategy Proposal

    Uploaded by

    AMARTYA MAJUMDER

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
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    Jio Platforms Limited: SAAS Marketing Strategy Proposal

    1. Introduction
    Company Overview:
    Jio Platforms Limited (JPL) is a subsidiary of Reliance Industries Limited.
    Mission: To enable digital transformation in India and provide cutting-edge technology
    solutions across various sectors.
    Products and Services: Telecommunications, digital services, apps, smart devices, and
    various SAAS products catering to both B2B and B2C segments.

    2. Problem Statement
    Jio Platforms Limited has observed that while there is significant awareness and usage of its
    popular consumer products such as JioSaavn, there is a notable lack of awareness regarding
    its suite of Software as a Service (SaaS) products, including Jio Cloud and others.

    This gap in awareness hinders the potential market penetration and adoption of these SaaS
    offerings. Therefore, there is a pressing need to develop an effective marketing strategy that
    specifically targets and elevates the visibility and usage of Jio Platform’s SaaS products.

    Requirements:
    - Targeted Marketing Strategy: Create specific plans for B2B and B2C customer bases.
    - Cost-Effective Approach: Ensure low marketing costs with high ROI.
    - Practical and Unique Solutions: Implement feasible and innovative strategies.
    - Clear Timelines and Expectations: Provide detailed timelines, manpower, and technical
    expectations for each implementation phase.

    3. Scope and Key Objectives


    Develop a comprehensive marketing strategy to enhance brand presence and increase
    market penetration for Jio's SAAS products.

    Specific Objectives :
    1. Conduct a detailed market analysis to identify opportunities and challenges.
    2. Segment the customer base for targeted marketing efforts.
    3. Develop innovative and cost-effective marketing strategies.
    4. Create a detailed implementation plan with clear timelines and resource allocation.
    5. Monitor and adjust the strategy based on performance metrics.
    4. Steps and Deliverables
    Market Analysis:
    - Perform in-depth research on the SAAS market, including key players and segments.
    - Analyze market size, growth potential, and trends.
    - Identify key competitors and benchmark their marketing strategies.

    Customer Segmentation:
    - Segment the market into distinct B2B and B2C groups, after understanding the B2B and
    B2B segment Identify the sub segments in B2B and B2C groups.

    Develop Brand positioning and communication strategy for each segment.

    Strategy Development:
    - Develop targeted marketing plans for each customer segment.
    - Formulate cost-effective marketing tactics to maximize ROI.
    - Integrate AI and emerging technologies to enhance marketing efforts.

    Implementation Planning:
    - Outline actionable steps, revenue and cost estimates efficiently.
    - Develop a detailed timeline for strategy execution.

    5. Timelines
    Research Phase:
    - Conduct market analysis and customer surveys from 27 July – 10 August.
    Strategy Development Phase:
    - Create marketing plans and allocate budgets from 11 August – 20 August.

    6. Project Team
    JAGSOM:
    Faculty Mentors: Prof. Rajesh, Dr. Sayendri Panchadhyayi
    Team Members: Raina, Sarthak, Chirantan, Amartya, Ritam, Divyang

    Jio Platforms Limited:


    Project Leads: Onkar Dwivedi

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